Tata IPL 2023 To Go.ev With The All-New Tiago.ev

* Tata Motors continues its association for the sixth consecutive year as the Official Partner for the league

Furthering its legacy of partnering with some of the country’s most prominent sporting events, Tata Motors has announced the Tiago.ev as the Official Partner for this year’s ed ition of the Tata Indian Premier League. Continuing this association for the sixth consecutive year with the Board of Control for Cricket in India (BCCI), the Company will leverage this prestigious platform to increase awareness of EVs, while showcasing and driving engagement for its recently launched premium electric hatch – the Tiago.ev. The Tata IPL 2023 is scheduled to begin on March 31st, 2023.

Commenting on this partnership, Mr. Vivek Srivatsa, Head, Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility Ltd. said, “After 5 consecutive successful runs, we are back with the Tata IPL showcasing our newest EV offering, our premium electric hatch – the Tiago.ev. With this exciting new product, we want to democratize EVs in India. In addition to some exciting engagement activities, we are looking forward to educating the masses on EVs at large and bust common myths through an integrated ad campaign. This association with India’s biggest media property will help us highlight the importance of EVs, not only in urban India, but in smaller towns as well. We wish to drive tremendous value from this partnership and fast forward the ongoing revolution towards the future of mobility by encouraging rapid adoption of EVs in India.”

As the Official Partner, the brand will effectively utilize the Tata IPL platform to not just display the new Tiago.ev across all the 12 stadiums, but also connect with the entire nation through a host of engaging activities. One such interesting initiative is the ‘100 reasons to go.ev with Tiago.ev’ campaign. Conceptualised by FCB Ulka, this campaign focuses on consumers’ top mental barriers towards EV adoption and addresses those through a series of light-hearted, slice of life, relatable instances. It aims to bust common EV myths and position the Tiago.ev as a simple, easy switch to a far superior choice of mobility. This campaign will be further amplified on digital and social media as well as across multiple housing societies, fan parks events and point of sale activations during the course of the league.

This year’s matches will also play host to the exciting Tiago.ev Electric Striker Award – where the player with highest strike rate of the match will take home the coveted trophy along with a cash prize of INR 1,00,000. Furthermore, the Tiago.ev Electric Striker of the Season will get a chance to drive home a brand new Tata Tiago.ev. Additionally, each time the ball hits the Tiago.ev car on display, Tata Motors will donate INR 5,00,000 towards enhancing the biodiversity of Coffee Plantations in Karnataka by planting saplings.

Rewarding the early adopters of EVs for their continued trust in the brand, Tata Motors will gratify Tata EV owners by offering tickets to select matches. Tata EV owners will also get to be a part of some exciting engagement activities on-ground and few lucky owners will win a once-in-a-lifetime opportunity of presenting an award to some of the world’s finest cricketers.

Commenting on the campaign, Kulvinder Ahluwalia, Chief Executive Officer, FCB Ulka added – “Tata Motors is pioneering the EV category in India. As the industry leader it is incumbent on Tata Motors to create and build the category. At FCB Ulka we did a multi city research to understand the mindset, barriers and triggers among prospective buyers and used that as a base to detail out the 100 reasons why consumers should choose the Tiago.ev. Created as crisp snacky advertising with a new-age visual look and appeal, it is designed as a fully integrated multi-media campaign that is being rolled out at the Tata IPL, this year.”

Tata Motors has engaged with the Indian Premier League since 2018, showcasing some of its most competitive and industry-defining products like the Nexon, Harrier, Altroz, Safari and Punch. Placing the Tiago.ev at the centre of this year’s game signifies the company’s commitment towards faster adoption of a new era of green mobility in the country.

For more information on Tiago.ev, please visit – https://tiagoev.tatamotors.com/

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Building Your Child’s Bone Health From An Early Age Is Essential

Bones are the foundation for a child’s growing body. Strong bone development during childhood lays the foundation for good bone health throughout life. They provide structural support for the body, protect vital organs, and store essential minerals[i].

Today, as foods have become more accessible outside homes -- at malls, restaurants, and through online food delivery, parents’ job of ensuring that their toddler is receiving the right nutrition has become tougher. While this kind of “mall” food may satiate hunger for the short-term, it is typically deficient in essential micronutrients, which in turn leads to undernourished health. Both macronutrients are important for strong bones and a healthy child. Dr. Ganesh Kadhe, Director, Medical and Scientific Affairs, Abbott’s Nutrition business shares how parents can ensure good bone health for their children through right nutrition & habits:

Nutrients for Strong Bones: A simple way of avoiding micronutrient deficiencies is to consider the ingredients, rather than the complete dish. The ingredients must have the right balance of both macronutrients and micronutrients. Macronutrients are nutrients that are required in large quantities like protein, carbohydrate, fats – and can be found in foods such as cereals, millets, pulses, milk, oils, meat, fish, poultry. Micronutrients are nutrients that are required in small quantities like iron, magnesium, zinc, calcium, vitamins, and selenium – which can be found in fruits, green leafy vegetables, nuts and oilseeds, milk, meat, fish, poultry). Food combinations of egg sandwich with a side of fresh fruit or adding PediaSure powder in your child’s glass of milk or making a smoothie will meet both macronutrient and micronutrient needs in children.

Adapt high-calcium foods: Calcium is one of the primary building blocks in bone development. It is essential in providing strength and structure to the skeleton and should be consumed in higher amounts during the preteen and teenage years as that time is crucial for bone growth. Good sources of calcium include dairy products like milk, cheese, and yogurt, as well as green leafy vegetables such as spinach, kale, and broccoli, calcium-fortified plant-based milks, and calcium-fortified breakfast cereals, bread, and orange juice, combined with a balanced nutritious diet, can support children's growth and development

Exercising frequently: While exercise benefits people of all ages, young bones respond even more to exercise than adult bones. Children and adolescents who exercise regularly have higher bone mass. The World Health Organization (WHO) recommends that children aged 5–17 should accumulate at least 60 minutes of moderate- to vigorous intensity physical activity daily and that additional physical activity would provide additional health benefits.[ii] Ideal exercises include running, jumping, ball games, competitive sports and dancing

Encouraging Outdoor Playtime: With the rise of technology and indoor entertainment options, your child may prefer to spend more time indoors. However, parents must encourage their children to spend time outdoors, as it provides numerous health benefits, including building strong bones. In addition, sunlight exposure is a natural source of vitamin D, which helps the body absorb calcium and supports bone health. Outdoor activities such as running, jumping, and playing sports can help stimulate bone growth and improve bone density. By making outdoor playtime a part of your child's daily routine, you can help support their overall health and well-being[iii]

Ensure proper sleep: Sleep is an essential aspect of overall health and well-being, and it plays a critical role in the development of strong bones in children. Sleep duration of less than 8 hours may impair bone mass accrual, particularly during periods of rapid growth[iv] Parents must ensure their children get proper sleep. Encouraging winding down before bedtime, limiting caffeine and sugar intake, along with promoting physical activity during the day is key.

Dr Raghavendra U of MAHE, Honoured With Prof. Satish Dhawan Young Engineer State Award For Exceptional Work In Engineering

The Manipal Academy of Higher Education (MAHE) witnessed an auspicious honour where Dr Raghavendra U., Associate Professor and Deputy Registrar - Administration, MAHE, Manipal was awarded with the prestigious Prof. Satish Dhawan Young Engineer State Award in the field of Engineering Sciences, instituted by the Government of Karnataka at J N Tata Auditorium, Indian Institute of Science, Bengaluru.

The prestigious award was presented to him in the  presence of Dr C. N. Ashwath Narayan, Hon’ble Minister for Higher Education, Electronics, IT, BT , Prof. C.N.R. Rao, S&T Government of Karnataka Bharat Ratna Awardee, Sri A S Kiran Kumar (Former Chairman of ISRO), Prof. Govindan Rangarajan (Director, IISc) and Dr E V Ramana Reddy (Additional Chief Secretary).

Congratulating Dr Raghavendra on his achievement, Lt Gen (Dr.) M.D. Venkatesh, Vice Chancellor, MAHE said, “My heartiest congratulations to Dr Raghavendra for this great milestone .It is a matter of great pride for Manipal Academy of Higher Education, Manipal that  Dr Raghavendra is an eminent researcher in the area of Artificial Intelligence and Medical Image Analysis. who has made outstanding contributions to the field of Engineering Sciences. Recently he has been short-listed for the Researcher, as released by Stanford University USA. His persistence paid off and has added a feather in our cap.

Dr Raghavendra U has published more than 50 research articles in reputed journals and has a patent to his credit. He is currently guiding many research students and also set his research collaborations at various international levels. Recently, he has been short-listed as the world’s Top 2 Percentile Researcher, as released by Stanford University USA. Manipal Institute of Technology, Manipal, and Manipal Academy of Higher Education, Manipal wholeheartedly congratulate Dr Raghavendra U. for this esteemed award and wish him success in all his future endeavours.

India’s Residential Demand Increased 14.2%, Supply Grew 1.9% YoY Reveals “Magicbricks PropIndex” Report (Jan-March 2023)

* After recording a marginal decline of 2.5% last quarter, residential demand increased 3.2% QoQ, showing market resilience  

* With demand and supply mismatch, pan-India average rate increased 13.9% YoY  

Continuing on the path of resilience and overall growth, India’s residential demand increased 14.2% and supply grew 1.9% YoY, observed “Magicbricks’ PropIndex Report” for January-March 2023. According to the report, after recording a marginal decline of 2.5% last quarter, residential demand (searches) increased 3.2% QoQ led by Ahmedabad (21.4%), Bengaluru (10.3%) and Pune (7%). 

The report also observed that while the pan India residential supply increased 1.9% YoY, it recorded a marginal decline of 0.9% QoQ as new project launches slowed down, and the focus is on selling existing inventory. However, cities including Noida (20.8%) and Greater Noida (17.6%) demonstrated an increase in residential supply (QoQ). As a result of demand and supply mismatch, the average pan India property rate increased 13.9% YoY and 2.3% QoQ.  

Elaborating on the trends, Sudhir Pai, CEO, Magicbricks commented, “Several multilateral agencies have projected that the Indian economy will grow by 6-7% in FY’ 23, despite the global slowdown. The recent Union Budget has also introduced several encouraging initiatives, including substantial allocations to PMAY and UIDF, which have set the wheels in motion for facilitating employment opportunities and infrastructure development. Given the under-served demand for home-ownership in the affordable and mid-range segment, we are optimistic about the growth trajectory for residential demand in the coming quarters as well. We anticipate that the market will stabilise, supplemented by new projects and expedited delivery of under-construction properties, which will open up new avenues for investment and innovation.” 

City-wise Highlights 

Bengaluru 

Residential demand in Bengaluru observed an increase of 10.3% QoQ  

There was dip of 1.1% QoQ in supply (active listings) 

The average property rate witnessed a growth of 2.5% QoQ  

Demand for 2BHK and above dominated the market with 86% 

TVS Eurogrip Tyres Rides On “MS Dhoni’s Sense Of Humour In IPL 2023 Brand Campaign”

* Campaign focusses on the tyre brand’s product features and relats it to MSD’s on-field escapades 

TVS Eurogrip, India’s leading 2 & 3-wheeler tyre brand, has launched a comprehensive brand campaign with a series of ad films, bringing out the humorous best of- M S Dhoni.  

Leveraging the brand’s second year of partnership with IPL team CSK, the brand films have MS Dhoni sharing gripping stories from the field with his CSK teammates Ruturaj Gaikwad, Shivam Dube, Deepak Chahar and others.  The films laced with humour, match Dhoni’s cricketing skills to specific unique attributes of TVS Eurogrip tyres. 

Sharing details about the campaign, P Madhavan, EVP, Sales and Marketing, TVS Srichakra Ltd said, “As the IPL extravaganza returns to all cities across India after a gap of three years, we are excited to rollout a fresh brand campaign to mark our second year of association with Chennai Super Kings as Principal Sponsor. The nuances of our product features have been brought out well in the new films. TVS Eurogrip is all about high performance and the best tyre technology that gives riders superior confidence on the roads.  Similarly, CSK is one of the most consistent and performing teams in the IPL arena. We are sure our continued association would lead to winning strides for both partners.”  

The latest campaign is in line with the company’s ambition of building a youthful, vibrant brand that resonates with millennial and Gen Z Indian riders and aims to strengthen TVS Eurogrip’s positioning as “The Bike Tyre Specialist”. The ads focus on the high-speed stability, superior wet grip and anti-skid properties of the tyres and will be aired starting 31st March 2023, in sync with the start of the tournament. There is a complete surround programme planned for the on-air campaign across social media, traditional media like print and outdoor as well as on-ground activations. 

Goa, Portugal Can Build On Historic Links Through Curated Tourism Packages: Turismo de Portugal Official

Goa and Portugal can build on their historic connection and strengthen cooperation between the two regions by curating “special tourism packages for citizens” of both countries, according to Head of Training and Education at Turismo de Portugal, Ana Paula Pais, who was in Goa recently to participate in an international student exchange programme.  

Pais, who represents the federal tourism authority in Portugal, also said that the delegation of Portuguese students and faculty got to learn and understand the cultures and traditions of people living in Goa, during their four week-long intensive exchange programme.  

“We can improve promotion based on our historical connections, create specific packages and have more information. Initiatives like the one the Indian Minister of Tourism recently had with our government during our national tourism fair in Lisbon are very important to strengthen cooperation between the two countries,” Pais said.  

The Portuguese delegation consisting of 12 students, drawn from 12 hospitality institutes in the Portugal, was hosted by the V.M.Salgaocar Institute of International Hospitality Education (VMSIIHE), as part of the ‘Collaborative International Training and Education Program’ with Turismo de Portugal, in order to acquaint them with Goan hospitality, cuisine, and culture. Students from the Raia-based institute would participate in the second leg of the exchange programme, which is scheduled to be held in Portugal soon.  

The four-week intensive programme included field trips, demo sessions with in-house faculty and visits to culturally significant Goan sites, including a spice farm, Dudhsagar waterfalls, Bhagwan Mahavir sanctuary, while also enjoying a traditional meal at a local temple in Ponda. The field tours also helped the delegation understand traditional businesses like feni production and baking. Members of the delegation also interacted with native tribal representatives to broaden their understanding of co-existing cultures in Goa. 

VMSIIHE also conducted demo classes for the members of the delegation, teaching them skills from making Indian breads to understanding the different meats used in the Goan kitchens.  

Speaking on the significant and valuable experiences attained through this cultural exchange  program, Head of training and education at Turismo de Portugal, Ana Paula Pais, says “This is an extraordinary programme, which has provided a unique experience for our students, not only in a professional area, which is very important, but especially from a personal perspective. To be a professional of excellence in today's tourism industry, it is essential to have global knowledge about others, about other values, about other cultures, because we want to build an inclusive industry where respect for others and commitment to the preservation of the planet are the central elements.” 

According to Prof. Irfan Mirza, Director and Principal of VMSIIHE, the programme gave the Portuguese delegation a chance to taste the cuisines of the country and respective states and learn and understand the culture of a foreign country.  

“The exchange students got to learn and understand the cultures and traditions of people living in India. We also had a chance to understand the culture that they brought with them. Thus after going back to Portugal, the students can share with their families and friends their valuable experiences and a new perspective of Goa's rich heritage and culture,” Mirza said.  

BharatPe Group Partners With Women Entrepreneurship Platform To Foster Women Entrepreneurship In India

* The partnership will focus on the development of a first-of-its-kind aggregator platform for women entrepreneurs, with the objective of providing access to peer support, mentorship, networking channels and a wide range of learning resources.

BharatPe Group, one of India’s leading names in fintech industry, today announced its partnership with Women Entrepreneurship Platform (WEP) with the objective of enabling women entrepreneurs across India in their journeys of self-reliance and business growth. The partnership aims to build a robust ecosystem that brings together women entrepreneurs from different parts of India and equips them with the required domain knowledge as well as the financial and technical know-how needed to fulfill their business goals. The core focus area will be facilitating the development of a first-of-its kind aggregator platform that gives access to peer support, mentorship, networking channels and a wide range of learning resources.

Launched under ‘BharatPe Cares’, a corporate social responsibility initiative by BharatPe Group, this partnership is in line with the Group’s brand purpose to empower lives through inclusive, innovative and reliable fintech solutions. This specific initiative rests under the CSR program of PAYBACK, a BharatPe company.

According to the sixth economic census by the Ministry of Statistics and Programme Implementation, women comprise only 13.76% of the total entrepreneurs in India, which is 8.05 million out of the total 58.5 million entrepreneurs. The figure indicates that women entrepreneurs need to be empowered so they can follow their dreams. With this in mind, the partnership aims to address the constraining barriers faced by women entrepreneurs across the landscape in India and facilitate a level playing field wherein women enjoy equal opportunities for growth.

Speaking on this announcement, Nalin Negi, CFO and interim CEO, BharatPe, said, “While India is a startup and unicorn hub, the share of women entrepreneurs in the country still remains low. I strongly believe that there is a huge untapped potential for unlocking entrepreneurship among women in India. WEP has an impeccable body of work towards driving women entrepreneurship in the country, and we are proud to partner with them on our shared vision of enabling women entrepreneurs to catalyze the growth of their businesses.”

Nalin adds, ‘As a homegrown fintech, our regular engagement with women solopreneurs and small business owners has helped us understand the challenges faced from their lens-  the most important being lack of access to financial know-how, networking channels, mentorship and fundraising opportunities. Also, as per an industry report, women entrepreneurs in India can generate 150-170 million jobs by 2030, which is more than 25% of the new jobs required for the entire working-age population. Thus, driving women entrepreneurship would boost the economy through job creation, and is critical to building India as a US$ 5 trillion economy. Our partnership with WEP is aimed at facilitating the development of a plug-and-play digital infrastructure to address the existing gaps and aid the growth of women entrepreneurs.”

Commenting on the partnership, Anna Roy, Mission Director, WEP, said, “The entrepreneurial ecosystem in India is thriving but women-led businesses still need a lot of support to help scale businesses, and more so due to social biases. Women entrepreneurs across the country face an unfair disadvantage due to exclusion from networking channels and mentorship opportunities. Women entrepreneurship platform is a public private initiative that aims at providing a continuum of support to women entrepreneurs by leveraging the network of various stakeholders who are part of the ecosystem. The idea is to make these connect seamlessly across board, overcome information asymmetry and empower women by giving them the right information at the right time. With the partnership with BharatPe Group, WEP adds another important stakeholder to this vast and growing network of partner organizations that will help combine the effort of both the industry players towards leveling the playing field for women entrepreneurs as well as expanding the funnel to get more women to start their own enterprises.”

BharatPe will also facilitate the development of learning sources curated around specific sectors to support capability development and equip women entrepreneurs with the required domain knowledge to scale their businesses.

About BharatPe

BharatPe was founded in 2018 to make financial inclusion a reality for Indian merchants. In 2018, BharatPe launched India’s first UPI interoperable QR code, the first zero MDR payment acceptance service. In 2020, post-Covid, BharatPe also launched a card acceptance terminal – BharatSwipe. Currently serving 1 crore merchants across 400+ cities, the company is a leader in UPI offline transactions, processing 30 crores+ UPI transactions per month (annualized Transaction Processed Value of over US$ 24 Bn in payments). The company has already facilitated the disbursement of loans totaling close to ?8000 crores. BharatPe’s POS business processes payments of over US$ 3.5 bn annually on its machines. BharatPe has raised over US$ 583 million in equity till date. The company’s list of marquee investors includes Tiger Global, Dragoneer Investment Group, Steadfast Capital, Coatue Management, Ribbit Capital, Insight Partners, Steadview Capital, Beenext, Amplo, and Sequoia Capital. In June 2021, the company announced the acquisition of PAYBACK India, the country’s largest multi-brand loyalty program company with 100 million+ members. In October 2021, the consortium of Centrum Financial Services Limited (Centrum) and BharatPe, was issued a Small Finance Bank (SFB) license by the Reserve Bank of India (RBI). BharatPe also entered the Buy Now Pay Later (BNPL) segment with the launch of postpe in October 2021. postpe has over 8 million downloads and an annualized TPV of close to Rs. 5000 crores. Recently, BharatPe Group received an in-principle nod from the Reserve Bank of India (RBI) to operate as an online payment aggregator.

About WEP

WEP (Women Entrepreneurship Platform) was ideated and incubated in NITI Aayog and presently being operated as a unique public private partnership. WEP is a one-stop platform that aggregates resources and services for women entrepreneurs, providing them with personalised information and services to assist in their entrepreneurial journey. It brings together stakeholders with the same goal of creating an enabling environment for women entrepreneurs, thus providing a comprehensive solution to address their unique challenges and needs. As a public private initiative, it works through partners where Government remains an enabler and a partner. You can access the platform at https://wep.gov.in/