Wednesday, January 11, 2023

Cummins Group India Unveils Fuel Agnostic Platform And Its Diversified Range Of “Hydrogen Tech Power Solutions At Auto Expo 2023”


Cummins Group in India, leading power solutions technology provider unveiled Commercial Vehicle Industry’s first Fuel Agnostic Platform and its diversified range of Hydrogen Technologies power solutions at Auto Expo 2023 in India Expo Mart. 

At the product launch event organized in the Cummins Group in India booth situated in Hall Number 15 of AUTO EXPO 2023, the company brought its Destination ZeroTM strategy to life by unveiling low-zero emission products focused on decarbonization. The launch event was presided by senior officials from Cummins Inc. and India where the leadership team reinforced that Cummins is actively working to transition its customers to products that ultimately eliminate carbon emission and will have the right products to serve customers throughout the transition.  

With over a century of experience as a global power leader and a 6-decade presence in India, Cummins is solidifying its commitment of providing comprehensive zero-emissions technology along with other intermediate low carbon solutions on a global scale. Its multipath decarbonization approach is based on the premise that adoption of new technologies must address diverse customer needs such as power requirement, payload, range, and total cost of ownership economics, along with infrastructure and resource availabilities. Hence, rather than a one-size fits all solution, Cummins believes there are multiple approaches and technologies that can help in progressing toward the net zero goals. 

Speaking at the launch event, Ashwath Ram Managing Director Cummins Group in India said, “We share India’s vision of ‘Energy for Sustainable Growth’ and achieving net zero carbon emissions by 2070. With a promising combination of our strong, global technological expertise and our deep understanding of the India market due to our 60 plus years legacy, we are well positioned to contribute toward India’s aim of becoming a cleaner and greener ‘Atmanirbhar Bharat’. We understand that the road transport sector has a major role to play in helping reduce emissions so India can meet its climate goals and we are deeply committed to play our part in powering nation’s decarbonization journey. Our innovation can be seen in action through the range of solutions on display at AUTO EXPO this week and it reaffirms our commitment to Decarbonization. We will continue to work together with our stakeholders on low carbon and zero emissions solutions that further our shared goal of reducing our carbon footprint on the planet.” 

Srikanth Padmanabhan President Engine Business Cummins Inc. said, “Realizing a net-zero future will require a range of technologies and no one understands that better than Cummins. Our Destination Zero strategy considers the significant diversity of applications in our industry. We power some of the world's most demanding and economically vital applications. There is not a single solution or path to zero that will work for all these applications considering the variation in duty cycles and operating environments and locations. We must advance solutions in a way that secures a sustainable future for the industries that keep the world running. That's why we have developed the broadest range of ultra-low and zero-emission technologies dedicated to the commercial vehicle industry, which is being showcased at the AUTO EXPO.” 

Destination ZeroTM is part of the framework of Cummins’ broader PLANET 2050 environmental sustainability strategy, which also includes a focus on improving the communities the company operates in and using natural resources in the most responsible way. 

At the Auto Expo, Cummins is showcasing the following solutions that demonstrates its commitment to power India’s net zero ambitions and enable its customers in their energy transition journey. 

Innovative Fuel Agnostic Platform Engine 

Cummins is showcasing its fuel agnostic platform, demonstrating a practical way to reduce emissions now using technology that OEMs, fleet managers and operators are familiar with. 

As we move towards decarbonization, we would need to work upon multiple technologies leveraging the currently available options of low and zero carbon fuels. This will provide options to the end users and give flexibility of adoption of them based on infrastructure availability, needs of the transport operations and yet optimizing economics of the transportation. 

The fuel-agnostic architecture utilizes a common base engine with cylinder heads and fuel systems specifically tailored to fuel ranging from diesel, natural gas, renewable natural gas, and hydrogen. The platform offers OEMs common engine architecture across multiple fuel types resulting to a high degree of parts commonality. 

At the Auto Expo 2023, the fuel-agnostic platform concept is demonstrated through: 

Move to Zero Carbon Fuel (Innovation in ICE Technology – Fuel Agnostic Platform) 

Hydrogen Internal Combustion Engine (B6.7H Engine) 

Part of the fuel agnostic platform is what could become the most practical to reaching zero-carbon emissions for medium- and heavy-duty truck manufacturers – Cummins’ hydrogen internal combustion B6.7H engine. When paired with green hydrogen, this engine produces zero Well-To-Wheel CO2 emissions. Moreover, it has an industry leading 700 bar Hydrogen tank that enables quick refueling.  

With the B6.7H engine, Cummins has addressed the medium- and heavy-duty trucks and buses segment, thus highlighting the technology’s ability to support decarbonisation across multiple duty-cycles. 

Immediate shift to Low – Carbon Technology 

Natural Gas Internal Combustion Engine (CNG / LNG / Bio-CNG)  

Natural gas engines help lower emissions and reduce a vehicle’s overall environmental impact without sacrificing the performance needed to get the job done. Natural gas engines are also the most mature, proven and least disruptive alternative power technology available today. Natural gas infrastructure is available and accelerates the government vision of increasing natural gas share in energy mix from 6% to 15% by 2030. Significant investments are already planned to build the infrastructure both on CNG and LNG, and this technology will help achieve the government’s vision 

Cummins’ B6.7H Natural Gas Internal Combustion Engine is the industry’s first big bore natural gas engine, purpose built to support CO2 emissions reduction in long distance trucking, upto 10% Co2 reduction achievable for CNG / LNG over a Diesel truck and upto 75% Co2 reduction achievable when used with Bio-Gas thus improving air-quality as per BSVI compliance and capability of Euro VII too.  

Switch to the latest generation Diesel technology 

Advanced Diesel (B6.7 Diesel / Bio-Diesel)  

With a foundation of almost 700,000 Euro VI, low-emission engines supplied, Cummins showcased its latest-generation advanced diesel platform. Cummins’ advanced diesel B6.7 engines give customers the opportunity to reduce emissions alongside significant improvements in power and torque as they are built on industry’s first fuel agnostic platform, compliant to BSVI OBDIII emission norms.  

Innovative Zero-Emission Solutions 

Electrolyzer (for Green H2 Generation) 

Electrolyzer takes the water as input and splits it into Hydrogen and Oxygen as output. When supplied with Renewable energy the H2 generated is called as green H2 since the process doesn’t have any carbon footprint. Cummins has supplied and commissioned more than 600 electrolyzers worldwide with PEM and alkaline technologies. Cummins displayed a modular variant of the state-of-the-art electrolyzer-stack technology at the Auto Expo. 

Hydrogen Fuel Cell 

Cummins’ latest generation fuel cell engine will showcase the rapid evolution of our zero-emissions technologies. For customers that need and want to reach zero greenhouse gas emissions today, hydrogen fuel cells would be an apt solution when supplied with green H2 as fuel. Building on the deployments of more than 2,000 fuel cells globally for various applications including bus, truck, stationery power and railways, this next generation product provides improved power density, efficiency and durability and is available in single (rated power - 125kW) and dual module (rated power – 240kW) engines for both medium- and heavy-duty vehicles that can work in diverse working environments from -30 °C to 45 °C with 60% peak efficiency. 

Battery-electric Technology (Battery-LFP and NMC) 

Drawing on deep duty cycle and application experience, Cummins has developed the new generation battery pack solutions. Cummins is showcasing multiple batteries that help the customers to reach zero-emissions today. These Lithium ion batteries are with distinct chemistries like Lithium Iron Phosphate (LFP) and Nickel Manganese Cobalt (NMC) that optimizes to serve diverse needs of charging time, weight, range and cost economics of variety of applications in the market. Cummins batteries are equipped with advance Battery Management System (BMS) for monitoring various critical battery parameters, diagnostics and improve the battery life & performance.  

Electric Powertrain Technology (14Xe ePowertrain) 

Cummins recently announced its acquisition of Meritor, a leading global supplier of drivetrain, mobility, braking and electric powertrain technologies. The addition of Meritor strengthens Cummins’ industry-leading range of powertrain components and will enable accelerated development of electrified power solutions. Together, Cummins and Meritor will move further and faster in developing economically viable decarbonized powertrain solutions that advance Cummins’ Destination Zero strategy.  

The 14Xe ePowertrain is designed for scalability and can be adapted to fit various electric powertrain needs based on the vehicle application and duty cycle. Its design provides high-efficiency, lower weight and better turning radius. Thus it enables, longer vehicle range by integrating the motor and transmission into the axle, thereby freeing up space for more batteries. 

About Cummins 

Cummins Inc., a global power solutions technology provider, is a corporation of complementary business segments that design, manufacture, distribute and service a broad portfolio of power solutions. The company’s products range from internal combustion, electric, and hybrid integrated power solutions and components, including filtration, after treatment, turbochargers, fuel systems, controls systems, air handling systems, automated transmissions, electric power generation systems, microgrid controls, batteries, electrolyzers, and fuel cell products. Headquartered in Columbus, Indiana (U.S.), since its founding in 1919, Cummins employs approximately 59,900 people committed to powering a more prosperous world through three global corporate responsibility priorities critical to healthy communities: education, environment, and equality of opportunity. Cummins serves its customers online, through a network of company-owned and independent distributor locations, and thousands of dealer locations worldwide and earned about $2.1 billion on sales of $24 billion in 2021. Learn more at cummins.com. 

Photocaption:   Ashwath Ram, Managing Director Cummins Group in India, Srikanth Padmanabhan President Engine Business Cummins Inc., Anjali Pandey Chief Operating Officer Cummins Group in India and Brian Wilson New Power Global Leader Cummins Inc. 

VST Tillers Tractors Ltd, Malur Plant Wins IMexl Commitment Prize


VST Tillers Tractors Ltd, one of India’s leading farm equipment manufacturers, today announced that their Malur Plant in Karnataka has been conferred the IMexI Commitment Prize 2022. The recognition is accorded in appreciation of the VST’s verified efforts towards building a sustainable improvement-based culture of operational excellence.

Mr. Anantha Krishna, Plant Head & Mr. Akash Diwakarrao Somkuwar, Quality Head, VST Tillers Tractors Ltd received the award at a ceremony held in Mumbai.

Mr. Bheem Reddy, Vice President- SFM, VST Tillers Tractors Ltd said “we are thrilled to receive IMexl Commitment Prize 2022 for operational excellence from Kaizen Hansei, a strategic partner of the Kaizen Institute, India. At VST Tillers Tractors we are always committed to achieving operational excellence in every aspect of manufacturing. It is our years of concerted effort in implementing lean operational practices, disciplined execution, and domain expertise that is enabling us to ensure the highest quality and efficiency for our customers. Also, continuous improvement at every level of the organization fosters an engaged culture of innovation for our employees.”

Mr. Akash Diwakarrao Somkuwar, Quality Head, VST Tillers Tractors Ltd said, “it is necessary for a company to constantly introspect and improve to be competitive in an ever-changing and disruptive industry. We believe that to be future-ready, we need to be curious and courageous to challenge ourselves. IMexl Commitment Prize is a testimony to our undeterred focus on achieving operational excellence. The assessment by Kaizen Hansei will help us in a great way in the coming years to upgrade and upskill.

The Integrated Manufacturing Excellence (IMexl) Initiative by Kaizen Hansei, a strategic partner of the Kaizen Institute, India, is designed to be a merit-driven initiative, with the Operational Excellence aspirations of the industry participants in mind.

The prize is conferred after a thorough assessment of processes and practices at VST’s Malur Plant that is being adopted by manufacturing companies globally in their journey to be future-ready. The assessment focuses on the adoption of the tools and technologies that are most relevant to the plant, for delivering strategic value in terms of improved financial performance and enhanced customer satisfaction by building smart products, services, and processes at an operational level.

VST Tillers Tractors Ltd

VST Tillers Tractors Limited was established in the year 1967 by the VST Group of companies. With a legacy of more than 54 years, VST continues to drive farm mechanization and empowerment of Indian farmers. The organization is the largest Indian manufacturer of Tillers, and 4WD Compact Tractors, and amongst the leading producers of the other category of Tractors, Engines, Transmission, Power Reaper, and Precision Components. VST also exports products to European, Asian, and African markets.

For more details, please visit https://www.vsttractors.com/

Photocaption: Mr. Anantha Krishna, Plant Head & Mr. Akash Diwakarrao Somkuwar, Quality Head, VST Tillers Tractors Ltd receiving the IMexI Commitment Prize 2022.

pTron Amplifies Gaming Experience With All-New Bassbuds Epic At 799


* Built for the gamers, the Bassbuds Epic offers 40ms low-latency gaming, truly Immersive Audio, Crystal-Clear Communications, and 35hrs All-Day Comfort

Homegrown Digital Audio accessories and lifestyle brand, pTron announced the launch of its Gaming TWS, Bassbuds Epic on Flipkart. Stacked with key features sought out by gamers: low-latency wireless technology, closed acoustic sound, long playtime, and ergonomic shape for comfort. 

Speaking at the launch of the new gaming TWS, Mr. Ameen Khwaja, Founder & CEO, pTron said, “The all-new Bassbuds Epic packs the must-have technologies gamers demand fully immersive play. The Bassbuds Epic is a must-have gaming gadget for casual gamers seeking entry-level gaming earbuds for maximum gaming thrill”.

Unlike other wireless earbuds, the Bassbuds Epic’s proprietary AptSenseTM low latency solution offers closed acoustic audio clarity for fully immersive in-game playback. Each earbud’s unique ergonomic shape paired with pTron’s proprietary miniaturized audio drivers deliver deep powerful bass, natural mids, and crisp highs for unrivaled sound quality engineered specifically for gaming. The earbuds feature Game & Music Mode for seamless on-the-go entertainment. The multi-function touch control on the earbud provides tactile and intuitive control, allowing the user to move seamlessly between gaming and calls.

The Bassbuds Epic also utilizes dual-channel standard Bluetooth 5.3 connectivity for seamless transmission with Type C quick charging (earbuds 1hr, 1.5hrs charging case). The earbuds’ dual microphones with TruTalkTM ENC technology deliver clear communications, reducing background noises for a rich multiplayer gaming experience.

Blending the nostalgia of gaming with a modern form factor, the Bassbuds Epic is available at a special festive launch price of INR 799/- on Flipkart for first 3 days. The earbuds will be available at a regular price of INR 899/- after the launch offer.

Link: https://www.flipkart.com/ptron-bassbuds-epic-40ms-gaming-tws-earbuds-35hrs-playtime-enc-calls-touch-control-bluetooth-headset/p/itm587ef67a314ae

About pTron:

pTron is a brand owned by Palred Electronics Private Limited which is a subsidiary of Palred Technologies Ltd, a public-listed company on BSE and NSE since 2004. pTron, today, is aspiring to be a global brand pushing boundaries far and wide. Ramping up capacities, opening up new channels of business, and reaching out to consumers in new geographies are all steps being taken to explore new horizons. pTron has sold more than 11 million units until FY22. Growing at the rate of 26% YoY, pTron aims to sell an additional 5 million units in FY23.

Website: pTron.in

Tech Major - Nokia Unveils Devices To Gift This National Youth Day


Youth not only represent the future of a country but is also one of society’s main agents of change and progress. To bring this change we have to make sure that our youth is equipped with right technology and understands the impact it can drive for them or the nation. The significance of phones has been increasing day by day in our lives and it can fuel ours as well as nation’s growth. National Youth Day is round the corner and it becomes a perfect time to gift the youth at your home with the perfect technology of this century.

HMD Nokia the most aspired device among 90’s youth is back with the best of its kind for today’s GenZ. Here are few devices that we can look at for the youth in you and your home.

1.       Nokia C31 

This device has to be the best option if you are on a budget, with the great specs and storage this phone has to offer, starting from 9999/-. This phone offers a 6.74 inch 2.5D toughened glass with a resolution of 1600x720, and 5MP Camera at the front to click those Instagram-ready pictures with your Family. This phone has a 3-day battery life on a single charge. 

2.       Nokia T10

The recently launched Nokia T10 is the ultimate tablet for students and workaholics, and hence a great gifting option. Nokia T10 is a portable, budget-friendly tablet that makes streaming, working or video calling, thanks to an 8” HD display and dual stereo speakers. Durability testing and 3 years of monthly security updates ensure this tablet goes the distance. And a special mention to Android 12 – with 2 years of OS updates, as standard – your device will feel brand-new for longer.

3.       Nokia G21 

Nokia G21 makes for a great budget gift that's packed with all the best features you need. With a clean software experience, Nokia G21 has a jaw-dropping 3-day battery life with seamless performance and above that, a breath taking 50 MP camera featuring AI imaging technology. It is well built and yields a premium feel in hand. 

4.       Nokia 2660

Easy to use phone with big buttons, a big screen and a big sound, this flip phone makes it easy to stay in touch. With easy to use interface and long battery life, talking and texting has never been so easy. The flip comes in three elegant colour, blue, black and red. With solid body made of a durable polycarbonate shell the unit at hand is blue making it look premium. It is a great gifting option for the family.

5.       Nokia 5710

Nokia 5710 XpressAudio is a fun feature phone with the looks of the classic Nokia phone. The all-black colour with red markings on the left and right will surely attract your attention. This is by far one of best phones in terms of design. It’s small and fits in the palm of our hand. The device feels compact and light as a feather, making it easy to use and carry.

Get your hand on these devices at discount on Nokia.com, retail stores and e-Com partner. 

Manipal College of Pharmaceutical Sciences Hits A Major Milestone By Completing Its Diamond Jubilee Celebration


Manipal College of Pharmaceutical Sciences (MCOPS) hits a major milestone, as it celebrates its Diamond Jubilee. This year-long celebration was flagged off on Thursday, 5 January 2023 at Dr. TMA Pai Hall, Manipal. Diamond Jubilee Celebration was inaugurated by Mr. HR Srinivasan, Chief Executive Officer, of Navitas Life Sciences.

The function was presided over by Dr. HS Ballal, Pro-Chancellor, MAHE. The event began with an invocation song followed by a welcome address by the Principal, Dr. C Mallikarujna Rao where he expressed special gratitude to the Chancellor and Pro-Chancellor for providing financial aid for refining the facade of the institution. Subsequently, the Principal presented a brief reminisce of the college and some of its recent activities and achievements. This was followed by the lighting of the lamp and a floral tribute to Dr. TMA Pai by all the dignitaries presents. Dr. HS Ballal in his presidential address gave his best wishes on this milestone and appreciated that MCOPS has become one of the leading institutions of India since its establishment in 1963.

Speaking about the Celebration Mr. HR Srinivasan, Chief Executive Officer, of Navitas Life Sciences said, I am delighted with the performance of our students, Manipal has always strived and excelled in designing and building the next generation. Over the years MCOPS have achieved so much with their grit and determination to excel. All in all, it was an event to remember.

To commemorate MCOPS Diamond Jubilee, the Department of Posts, in association with MCOPS released the “Special Cover” by Mrs. Kaiya Arora, Indian Postal Service, Director Postal Services (HQ), O/o Chief Postmaster General, Karnataka Postal Circle, Bengaluru. With the release of this splendid special cover, MCOPS has won the hearts of Philatelists all over India. Dr. Srinivas Mutalik gave a brief introduction of the chief guest, Mr. HR Srinivasan, CEO of Navitas Life Sciences after which Mr. Srinivasan spoke about his time in Manipal and how he calls his visit to MCOPS a pilgrimage. He was felicitated by the dignitaries on the dais.

The former Principal of MCOPS and Director-Research (Health Sciences) of MAHE, Dr N Udupa was also a part of the event, as the institution experienced tremendous growth during his tenure. The winners of Diamond Jubilee logo design contest were, Mr Sumith, research scholar from the department of Pharmaceutical Chemistry. The diamond jubilee brochure was released by Dr HS Ballal which compiles all the events and activities planned for this year.

Dr Sharath Kumar Rao launched the Bursary project for Need Blind admissions. This was followed by a book release - Case Based Learning on Toxicology by Dr Girish Thunga P by Dr Narayana Sabhahit.  Dr Dilip G Nayak and Dr Madhu Veeraraghavan released MCOPS Diamond Jubilee Souvenirs, T-shirts, key-chains and pendrives which would be distributed among all students. This was followed by release of MCOPS Diamond Jubilee Newsletter by Dr HS Ballal. The monthly e-newsletter ‘Newspill’, coordinated by Dr Angel Alex is designed to cover all events and updates about the celebrations throughout the year. Principal, Dr C Mallikarjuna Rao then honoured the dignitaries on the dais with the diamond jubilee souvenirs. He then announced the New Endowment Awards instituted by MCOPS almuni for MCOPS students.

The event was concluded by vote of thanks by Dr Krishnamurthy Bhat, Vice Principal of MCOPS, thanking the chief guest and all the dignitaries for their valuable time. He also thanked the faculty members, non- teaching staff, students, and research scholars for making this event possible.

Tata Sampann Launches Its Blended Spice Range In Karnataka, With A New TVC Featuring Priyamani


~Debuts with blended spices in Karnataka~

~The expansion emphasizes the brand's commitment to provide products with guaranteed quality and flavorful taste, just as nature intended, across the country ~

Tata Sampann, the brand dedicated to delivering high quality and tasty products, has recently launched with a range of blended spices consisting of Puliyogare, Malabar chicken, Sambar masala and Masala rice mix across Karnataka. These blended spices are especially crafted for South Consumer & deliver authentic taste with the goodness of natural oils.

The latest Television commercial by Tata Sampann stars Family Man actress Priyamani in a double role & captures the essence of delectable home-cooked food with the magic of Tata Sampann blended spices. The commercial delivers the message of the brand’s commitment to serve authentic flavour with its range of blended spices through a relatable and light hearted exchange between twin sisters, Priyamani and Gyanmani. When the latter mocks Priyamani for her cooking skills, she challenges her to eat the food she cooked. Little did Gyanmani know about her sister’s easy and tasty plan of making Puliyogare! The savoury and spicy taste of Tata Sampann Puliyogre masala instantly wins Gyanmani over and makes her a ‘fan’, reminding us of the childhood leg-pulling and spit-spats with our siblings and how delicious home-cooked food always triumphed over small differences. The tri-film ad campaign ends with a catchy invitation to its consumers – ‘Taste Maadidre Fan Agogthare’ which translates to ‘Whoever tastes, will become a fan!

Commenting on the campaign, Ms. Deepika Bhan, President, Packaged Foods (India), Tata Consumer Products, states, "We are delighted to launch Tata Sampann blended masalas, a new portfolio that complements our current pure spices category which is especially crafted for the South consumer after multiple rounds of research and tasting with consumer households. Considering our efforts to preserve natural goodness, our products are high in quality and sensory value, and hence have the right flavour. We are also elated to partner with Priyamani, who represents this brand impeccably and has a strong resonance across these markets. There is a personal touch to her and how she relates with the audience which is remarkable. We are confident that our new blended spices, with their authentic flavours coupled with the heart-warming creative with Priyamani, will be the go-to choice for consumers seeking great taste.”

Speaking on her association with Tata Sampann, Priyamani said, "I am delighted to be a part of the Tata Consumer family. As a Tata Sampann consumer myself, I am convinced that the brand has an incredible product line and as these blended spices are especially crafted to suit the southern customers, I am excited to share the incredible flavor palate with them. My experience in the film industry has taught me that if you truly believe you have something valuable to offer, doors of opportunity will open for you, and I sincerely believe that Tata Consumer Products is here to touch the heart (and taste-buds!) of every consumer."

The TVC is live across electronic channels and social media platforms of Tata Sampann.

Click here to watch the TVC: https://youtu.be/kSSudrFbPew

About Tata Consumer Products Limited

Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses and spices, ready-to-cook and ready to eat offerings, breakfast cereals, snacks and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Water Plus and Tata Gluco Plus. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull and Tata Q. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has an annual turnover of Rs.11,600 cr with operations in India and International markets.

For more information on the Company, visit our website www.tataconsumer.com

Tuesday, January 10, 2023

BMW Group Stays On Track For Success In 2022: Maintains No. 1 Position In Global Premium Segment, Doubles Electric Sales


The BMW Group significantly accelerated its ramp-up of electromobility once more in 2022. As previously announced, the BMW Group was able to more than double its BEV sales from 2021 (+107.7%) with a total of 215,755 fully-electric BMW and MINI vehicles delivered to customers. A major milestone was reached when the BMW Group handed over its 500,000th fully-electric vehicle to its new owner towards the end of last year.

“Our strong product line-up is the best response to a challenging environment – and enabled us to more than double our sales of fully-electric vehicles again in 2022,” said Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales. “We are confident we can build on this success in 2023, as we continue to see particularly high order intake for our fully-electric models,” Nota added.

The BMW Group delivered a total of 2,399,636 BMW, MINI and Rolls-Royce vehicles to customers worldwide in 2022 (-4.8%); a year in which all industries faced headwinds from supply bottlenecks, China’s pandemic lockdowns and the war in Ukraine. The main impact was felt in the first six months of the year, with deliveries down compared to the previous year. Sales increasingly picked up in the second half of 2022. In the fourth quarter, the BMW Group reported significant sales growth of +10.6%, with 651,798 vehicles delivered to customers.

The BMW Group is optimistic about the year ahead. “We will maintain our course for profitable growth in 2023. The clear focus will be on continuing to ramp up electromobility. The next milestone for 2023 is for 15% of our total sales to come from fully-electric vehicles. With the launch of the BMW i5 later this year, we are taking another important step on the road to electrifying our model lineup,” according to Nota.

The future of the BMW Group is electric, circular and digital. One highlight on the road to the NEUE KLASSE was presented at the CES in Las Vegas last week: BMW i Vision Dee represents the BMW Group’s vision of the future digital experience, both inside and outside the vehicle. The BMW Group will provide further insights and glimpses of the revolutionary vehicle concept of the NEUE KLASSE over the course of 2023.

At the same time, the company is pushing forward with further digitalisation of sales and marketing. In future, the BMW Group will rely on direct sales in 24 European markets, with agents acting as sales representatives – this creates the necessary conditions for a seamless transition between the online and offline customer experience. The clear aim of the new agency model is to enhance customer satisfaction and the premium brand experience and to reach out to new, online-savvy customer target groups. The BMW Group’s new agency model will also create price transparency and ensure customers experience the same, consistent offering across all sales channels. Conditions will be put in place this year that will allow MINI to start in 2024, with BMW to follow in 2026. Implementation will be in close cooperation with retail partners.

The My BMW/MINI app is a core element of the sales realignment. With its many features and intuitive user interface, it guides users through the industry’s best customer experience. The My BMW/MINI app serves as the interface for personalised customer dialogue, with about two million users in around 50 markets every single day.

BMW brand maintains No.1 position in global premium segment

The BMW brand sold a total of 2,100,692 units (-5.1%) worldwide last year and maintains its No. 1 position in the global premium segment. The BMW brand also saw strong growth in electrified vehicles. Sales of electrified vehicles (incl. plug-in hybrids) for the full year were up +35.6% on the previous year, at 372,956 vehicles.

The brand's attractive product portfolio is proving extremely popular with customers. This is reflected in high new orders for models like the BMW X1, iX1*, i4, iX and i7* models. Later this year, the BMW Group will expand its electric lineup with the BMW i5.

BMW M marks 50th anniversary with record year

Despite the challenges of supply bottlenecks, BMW M GmbH ended its anniversary year with a new all-time high. BMW M reported growth of +8.4% compared to the previous year, with the sale of 177,257 units. At the same time, BMW M made substantial progress with electrification of its product portfolio. The launch of the first two fully-electrified BMW M Performance models, the i4 M50* and the iX M60*, the very first electrified high-performance model, the BMW XM*, and the new M240i Coupé* contributed greatly to this successful year-end. The new edition of the BMW M2 and the recently-released BMW M3 Touring also made a major contribution to sales growth last year.

In parallel with these new additions to the product lineup, BMW M also saw continuing strong demand in its 50th anniversary year for its top high-performance derivatives, the M3 and M4, and its long-established X models. As a result, the outlook for 2023 is very positive for BMW M GmbH, with the promise of further record results to come.

MINI Electric* remains best-selling MINI model variant

The premium automotive brand MINI sold 292,923 units last year (-3.0%). Sales of electrified MINI models developed positively: The number of electrified MINI models sold (incl. plug-in hybrids) climbed +14.3% to 60,839 vehicles and therefore accounted for around 21% of total MINI sales worldwide in 2022.

The fully-electric MINI Cooper SE* remained the brand’s best-selling model variant in 2022. A total of 43,744 MINI Cooper SE*s were sold worldwide last year – an increase of +25.5% compared to the previous year.

2023 will be a very important year for MINI. The brand is celebrating 110 years of automotive production at its main plant in Oxford and will be unveiling the first two fully-electric models of the new MINI family.

Rolls-Royce Motor Cars reported highest sales in its 118-year history

In the year in which Rolls-Royce Motor Cars unveiled Spectre, the world’s first ultra-luxury electric super coupé, the company also reported the highest sales in its 118-year history, with 6,021 motor cars delivered to customers worldwide (+7.8%). Many regions achieved their highest-ever sales.

Each of those cars was Bespoke: made to the precise wishes of the client, down to the very last detail. The value generated by the marque’s unrivalled Bespoke offering was higher than ever before, with clients now paying around half a million Euros on average for their unique Rolls-Royce.

Global demand remains buoyant across the entire product portfolio, led by Cullinan and Ghost - the order bank across all models stretches far into 2023 with very strong pre-orders for the new all-electric Spectre, following a highly successful world premiere in October. The exceptionally positive client reaction to Spectre comes as the marque prepares to build only fully-electric cars by the end of 2030.

BMW Motorrad posts highest sales in company’s history

With a total of 202,895 motorcycles and scooters delivered to customers – an increase of +4.4% year-on-year - , BMW Motorrad reported its highest sales in the company’s history. The Europe, Americas and Asia regions, in particular, all posted new sales highs and made a vital contribution to BMW Motorrad’s record sales. The brand’s compelling lineup, with successful products that shape their respective segments, and the market introduction of popular new models, like the fully-electric BMW CE 04, were strong factors in the successful result for 2022.

BMW & MINI sales in the regions/markets

The BMW Group delivered a total of 791,985 BMW and MINI vehicles to customers (?6.4%%) in China last year. 199,112 vehicles were sold in the fourth quarter – an increase of +12.7%.

BMW and MINI sales in the US between January and December totalled 361,892 units (-1.3%). Sales developed positively in the fourth quarter: BMW Group deliveries were up +11.1% year-on-year, reaching 112,057 units.

In Europe, the BMW Group sold a total of 877,369 BMW and MINI vehicles in 2022 (?7.5%). In the fourth quarter, the company delivered 247,551 units to customers. This represents an increase of +10.9%.

In Germany, 252,087 BMW and MINI vehicles were registered in the full year.

The delivery figures reported in this press release are provisional and may change up until the BMW Group Report 2022 is published. Notes on how delivery figures are prepared can be found in the BMW Group Report 2021 on p. 97.

*Fuel consumption and emissions data:

MINI Cooper SE: Power consumption in kWh/100 km combined: 17.6-15.3 WLTP, 16.9-14.9 NEDC.

BMW iX1 xDrive30: Power consumption in kWh/100 km combined: 18.1-16.8 WLTP.

BMW i7 xDrive60: Power consumption in kWh/100 km combined: 19.6-18.4 WLTP.

BMW i4 M50: Power consumption in kWh/100 km combined: 22.5-18.1 WLTP.

BMW iX M60: Power consumption in kWh/100 km combined: 24.7-21.9 WLTP.

BMW XM: Fuel consumption in l/100 km combined: 1.6-1.5 WLTP; Power consumption in kWh/100 km combined: 30.1-28.9 WLTP; CO2 emissions in g/km combined: 36-33 WLTP.

BMW M240i Coupé: Fuel consumption in l/100 km combined: 8.5-7.8 WLTP; CO2 emissions in g/km combined: 192-177 WLTP.

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