The Association Of Physicians Of India Launches The First-Ever Adult Immunization Recommendations For India

 

· There has been a shift in the prevalence and affected age groups of vaccine-preventable diseases (VPDs) in India.[1]

· Diseases such as influenza and typhoid, which affect adults, have high burden. In Karnataka, cases of seasonal influenza increased by 60% per annum from 2013 to 2019.[2]

· Low levels of awareness and a lack of official adult vaccination recommendations have resulted in reduced vaccine coverage amongst Indian adults.

· Recognizing this gap, The Association of Physicians of India (API) has released the first-ever adult immunization recommendations for India, outlining evidence-based information on vaccine administration and prevention guidance for various VPDs.

The Association of Physicians of India (API) has released the first ever adult immunization recommendations for India, in partnership with Abbott. This comprehensive set of recommendations, put forward by a panel of healthcare experts, provides robust, evidence-based information to support physicians in recommending adult vaccination against typhoid, influenza and a range of other diseases. These recommendations meet an urgent need to equip physicians with data on vaccines, including dosage, indications, delivery frequency and administration, so physicians can drive greater coverage of adult vaccination across India.

Vaccine-preventable diseases (VPDs) in India such as influenza, Hepatitis A and B, typhoid fever and more have undergone a discernible shift in the nature of prevalence, affected age groups and the susceptibility of infectious diseases.[3] Influenza, for instance, is a highly prevalent respiratory disease and  seasonal influenza cases in Karnataka have significantly increased by 60% per annum in the period 2013 to 2019.[4] Similarly, in 2016, India reported 6.6 million typhoid cases (499 cases per 1,00,000 population), with 44% of mortality occurring in persons more than 15 years of age.[5] In Karnataka, there were 127,150 cases in 2018, contributing 5.51% to India’s total burden.[6]

Factors such as rapid globalization and increased frequency of international travel contribute to the rising likelihood of adults contracting VPDs.[7] These diseases can also exacerbate existing comorbidities and are associated with high morbidity and mortality[8].

While vaccinations remain the most effective prevention strategy to maintain immunity for a prolonged period, [9] adult immunization remains neglected. Inadequate awareness, lack of an established body of official recommendations[10] and vaccine hesitancy contribute to reduced vaccine coverage across the Indian adult population.

The adult immunization recommendations introduced by the API will enable healthcare practitioners to effectively make informed decisions regarding adult vaccines.[11] They explain the role of vaccines as a crucial preventive strategy and health management tool for adults. They encompass information on the causes, symptoms and associated complications of VPDs, including influenza, typhoid, Japanese encephalitis and hepatitis A & B amongst other diseases, and provide clinical data on various available adult vaccines. This data includes indications, dosage, frequency, schedules and catch-up vaccination timelines. The recommendations also highlight the increased need for vaccines amongst specific at-risk populations, including people with comorbidities, healthcare providers, frequent travelers, geriatrics and pregnant women.

Commenting on the recommendations, Padma Bhushan Prof. Nirmal Kumar Ganguly, Former Director General, Indian Council of Medical Research (ICMR), New Delhi, stated, “There is potential to increase adult immunization coverage in India. To develop these evidence-based recommendations, we convened a panel of healthcare experts across specialty practices, ranging from Cardiology, Pulmonology, Gynecology to Nephrology. The result is a comprehensive body of knowledge outlining best practices and reliable information on adult immunization in India. Through these  recommendations, we hope to drive a paradigm shift to ensure adult vaccinations are increasingly suggested and adopted.”

Highlighting the role the recommendations can play in improving health outcomes, Dr. Srirupa Das, Medical Director, Abbott India said, “While vaccinations prevent infectious diseases, prolong and improve quality of life, emphasis on adult immunization is pretty low. These recommendations will help increase the awareness and equip healthcare practitioners with evidence-based information to guide vaccine recommendation and administration. At Abbott, we aim to continue raising awareness to protect people from vaccine-preventable diseases, so they can live fuller and healthier lives.” 

About the Adult Immunization Recommendations

The recommendations, titled ‘Adult Immunization in India: Changing the Immunization Paradigm,’ are authored by a panel of healthcare experts formed by the Association of Physicians of India (API). These healthcare experts are from a number of specialties, including Pulmonology, Cardiology, Gynaecology, Endocrinology and Nephrology. The Chief Editors are Prof. Dr. S Arulrhaj, Dr. K.K. Pareek of API and Prof. Nirmal Kumar Ganguly, Former Director General of ICMR. Published by Wiley India, the recommendations cover the introduction to and history of vaccines and address the current landscape of vaccine-preventable diseases. They detail clinical data on available adult vaccines on a number of diseases, including influenza, typhoid, chicken pox, shingles, Japanese encephalitis and more, and also outline the usage of vaccines in special populations, such as in patients with comorbidities or healthcare professionals.

About Abbott

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 107,000 colleagues serve people in more than 160 countries. In India, Abbott was established in 1910, and is one of the country's oldest and most admired healthcare companies. With over 12,000 employees in the country, Abbott in India is helping to meet the healthcare needs of consumers, patients and doctors throughout urban and rural India.

[1] Rathi, A. (2017). Infectious diseases diagnosis & treatment. Vaccine preventable diseases in Indian adults- burden and prevention. Gavin Publishers.

[2] Seasonal Influenza H1N1: State/UT - wise, Year-wise number of cases and deaths from 2016-2020 & State/UT - wise, Year-wise number of cases and deaths from 2010-2015; available at https://ncdc.gov.in/index4.php?lang=1&level=0&linkid=119&lid=276, accessed on 23 March 2021.

[3] Rathi, A. (2017). Infectious diseases diagnosis & treatment. Vaccine preventable diseases in Indian adults- burden and prevention. Gavin Publishers.

[4] Seasonal Influenza H1N1: State/UT - wise, Year-wise number of cases and deaths from 2016-2020 & State/UT - wise, Year-wise number of cases and deaths from 2010-2015; available at https://ncdc.gov.in/index4.php?lang=1&level=0&linkid=119&lid=276, accessed on 23 March 2021.

[5] Vashishtha VM. Adolescent Immunization Schedule: Need for a Relook [Internet]. Vol. 101, INDIAN PEDIATRICS. 2019 [cited 2019 Jul 17]. Available from: https://www.indianpediatrics.net/feb2019/101.pdf

[6] National Health Profile (NHP) of India- 2019

[7] Rathi, A., & Sharma, S. (2017). Vaccine Preventable Diseases in Indian Adults- Burden & Prevention. Infect Dis Diag Treat, Gavin Publishers. 2017(1), J102.

[8] Association of Physicians of India (2020). Adult Immunization in India: Changing the Immunization Paradigm. Wiley India Publications.

[9] Rathi, A. (2017). Infectious diseases diagnosis & treatment. Vaccine preventable diseases in Indian adults- burden and prevention. Gavin Publishers.

[10] Rathi, A. (2017). Infectious diseases diagnosis & treatment. Vaccine preventable diseases in Indian adults- burden and prevention. Gavin Publishers.

[11] Association of Physicians of India (2020). Adult Immunization in India: Changing the Immunization Paradigm. Wiley India Publications.

Roposo Launches Its Search For India's Best Content Creators

* Announces #MadeOnRoposo talent hunt to identify the most original and outstanding short video creators in the country

With the skyrocketing consumption of digital content giving rise to a bevy of independent entertainers, Roposo, India’s largest short video platform, has launched a nation-wide search for the best of the best creators. #MadeOnRoposo, a unique online talent hunt, will identify the most original and outstanding short video creators in the country over the next two months.

The contest aims to democratise the digital content arena by providing a level playing field for creators from across the nation, giving known and little-known artists a virtual stage to showcase their talents. #MadeOnRoposo will be judged by popular Bollywood actor Neha Dhupia, acclaimed Director and Choreographer Farah Khan, and prominent Casting Director Mukesh Chhabra. The hunt started from 13 April 2021 and will go on till 12 June 2021.

Commenting on the announcement, Bikash Chowdhury, Vice President – Marketing, Glance, said, “India today is briming with talented individuals who are just looking at ways to express themselves through their creativity. #MadeOnRoposo, provides a perfect stage for individual creators to channel their genius to create something that is original and resonates with the public. The talent hunt endeavours to help the creators pave a path into the entertainment industry, while also giving them opportunities to win exciting prizes.”

Besides providing an access to millions of viewers, the contest also comes with huge rewards. Creators will potentially get that invaluable ticket to Bollywood and opportunities to create content with the celebrity judges. One of the finalists will even be offered an internship at Mukesh Chhabra’s casting academy. One finalist stands a chance to win a Toyota Urban Cruiser, while all final category level winners may win prizes worth of Rs. 1 lakh each. Additionally, awards worth Rs. 5 lakhs are up for grabs during in-app contests*.

To participate, users would need to register through an ID available on their Roposo profile. In the first stage of #MadeOnRoposo, creators will participate in various in-app contests to move up the leader board. 45 participants, across five categories, will head to the semi-finals. Judges will then select the finalists based on video submissions. The contest will culminate in a Grand Finale in Mumbai**, where live, on-stage performances will decide the winners in each of the categories.

The ongoing Covid-19 pandemic has accelerated the consumption of content through social media which has also led to an increase in influencers creating content across genres. B-town celebrities are encouraging creators to develop original content and become trendsetters by producing unique concepts. However, the most creative content often risks not gaining traction, and getting lost in the crowd. The #MadeOnRoposo talent hunt will address this gap by encouraging digital creators to generate the most unique and original content on social media. 

#The rewards may be modified based on availability.

*This is a general description. Terms and Conditions are applicable.

**Any travel or on-stage performance will be subject to Covid-19 related restrictions.

About Roposo 

Roposo is an exciting destination to create and share unique and engaging videos. A top Indian platform with over 100 million downloads, Roposo hosts endless music, countless filters, and myriad effects thus making the short video creation accessible to a wider audience. Part of Glance, a pioneer in lock screen-based content delivery, Roposo is available in 12 different languages including English. For more information visit www.roposo.com 

About Glance   

Glance is the world's first screen zero platform, enabling consumers to experience the best of the internet on screen zero of their smartphones and other connected devices. Glance's AI-powered personalization enables consumers to enjoy content, products, and services of their choice, all delivered in an intuitive and visually stunning format. With more than 115 million daily active users, Glance is the largest content platform.

Microsoft Cloud Will Accelerate Asia’s Post-Pandemic Economic Growth, Creating Thousands Of Jobs And Billions Of Dollars In Revenue

 

·   Microsoft launches virtual datacenter tour to enable everyone to experience the foundation of work, life and play.

As Asia moves out of the pandemic, cloud is not only a critical foundation for business resilience but will also be a key driver of the region’s next wave of economic growth. Recent research by IDC, shows that Microsoft’s most recent datacenter expansions in Malaysia, Indonesia, and Taiwan alone, in partnership with its ecosystem, are set to generate more than $21 billion in new revenues and will create 100,000 new jobs in the next four years. Microsoft is also unveiling an immersive virtual datacenter tour to empower every individual to experience the foundation for today’s work, life, and play – the Microsoft Cloud.

Over the past year, we have seen digital transformation on an unprecedented scale. Entire industries have been reimagined, people have connected differently to work, live, learn and be entertained, resulting in real structural change that will outlast the COVID-19 pandemic. In response, Microsoft has accelerated the growth of its cloud datacenter footprint in Asia, expanding from seven to eleven markets to better support and co-innovate with customers and partners. As part of this expansion, the company announced the addition of cloud regions to four new markets across Asia – Malaysia, Indonesia, Taiwan and New Zealand.  This expansion was combined with additional cloud infrastructure investments, empowering customers with faster access to the cloud and allowing for in-country data residency.

“There is no doubt that during the past year we have seen the acceleration of digital transformation efforts across all industries,” explains Ahmed Mazhari, President, Microsoft Asia. “Asia now accounts for sixty percent of the world’s growth and is leading the global recovery with the digitalization of business models and economies. Cloud will continue to be a core foundation empowering the realization of Asia’s ambitions, enabling co-innovation across industries, government and community, to drive inclusive societal progress.”

In Malaysia, Celcom, a leading telecommunications company is embracing Microsoft Cloud in its pursuit towards becoming digital economy powerhouse in the region. “We highly applaud Microsoft’s plans to establish its first datacenter region in Malaysia, providing access to a secure, scalable, highly available, resilient and sustainable cloud services for the government, and across multiple industry verticals. As the anchor telco tenant, we look forward to bringing the benefit of this datacenter to our customers and partners” said Idham Nawawi, Chief Executive Officer of Celcom.

In healthcare, Shobana Kamineni, Executive Vice Chairperson, Apollo Hospitals, India’s leading integrated healthcare services provider which is offering round-the-clock virtual consultations with just 15 minutes notice commented: “Ultimately, all our transformation efforts center around providing seamless and secure healthcare experiences for our patients. With a trusted cloud infrastructure, we can not only improve patient engagements, but also have access to intelligent health insights for better patient outcomes. We are excited to see how this will continue to evolve, and how we can continuously combine our network and capabilities with Microsoft’s technological expertise as we look toward the future of healthcare.”

Building Asia’s cloud foundation for region’s technology-driven future

According to IDC, Microsoft, along with its ecosystem of partners and cloud-using customers, are expected to generate over $21 billion in new revenue and to create more than 110,000 jobs, including nearly 19,900 new skilled IT jobs, in Malaysia, Indonesia and Taiwan during the next four years.

·       Microsoft’s first-ever datacenter region in Malaysia, announced on April 19, will help generate up to USD $4.6 billion in new revenues for the country’s ecosystem of local partners and cloud-consuming customers and will create more than 19,000 new jobs.

·       Microsoft’s Indonesia datacenter region announced in February 2020 is forecast to add USD $6.3 billion to the revenues of local cloud-using customers and partners, contributing to the creation of nearly 60,000 jobs.

·       Microsoft’s Taiwan datacenter region, announced in October 2020, will add more than USD $10.4 billion in new revenues and will add approximately 30,720 jobs to the Taiwanese economy.

·       New Zealand’s datacenter region will be Microsoft’s first in the country, and the first by a major cloud provider.

·       A new Azure region in China – China North – will effectively double the capacity of Microsoft’s intelligent cloud portfolio in the country during the coming years.

·       With existing and announced datacenter regions in Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Singapore and Taiwan, Microsoft has also made a commitment to expand Azure Availability Zones to every country in which we operate a datacenter region by the end of 2021. For instance, last year it launched three Availability Zones in Australia.

Mitsubishi Electric To Supply Elevators To 2 Large Luxury Complexes In The Indian Market

* Safe, comfortable rides achieved supported with touchless operation and remote monitoring

Mitsubishi Electric Corporation (TOKYO: 6503) announced today that its subsidiary Mitsubishi Elevator India Private Limited (IMEC) has secured a major order to supply elevators to the Commerzone Madhapur and Altimus luxury complexes owned by K RAHEJA CORP, a leading developer in India. The order consists of 72 elevators including 37 high-speed models. The elevators incorporate Mitsubishi Electric’s Destination Oriented Allocation System (DOAS) to meet COVID-19 needs for touchless operation and provide safe, reliable vertical transportation that will be backed by service contracts for the company’s Global Maintenance Integrated System.

Product Features

1)       “Destination Oriented Allocation System” (DOAS) for elevator destination forecasting

-     DOAS automatically registers the destination floor when a user places their ID card over a reader at the security gate or elevator lobby.

-     Passengers going to the same floors are directed to the same elevator to minimize stops, shorten riding times and improve operational efficiency.

-     Preset carriage capacity eliminates crowding and helps to prevent infection spread.

2)       M’s BRIDGETM Global Maintenance Integrated System

-     Potential problems are identified early and automatically through 24/7 monitoring.

-     Elevator downtime is shortened by collecting and analyzing operational data, contributing to improved safety, peace of mind and convenience for customers.

Mitsubishi Electric’s Elevator Business in India

India is the world’s second largest market for new elevators and escalators, following China. Although demand decreased temporarily in fiscal 2021 due to COVID-19, stable growth is expected from fiscal 2022 onwards. Mitsubishi Electric commenced its elevator business in India through a local distributor in 1995 and then established IMEC in 2012. The company has continued to expand its business, including by initiating local production of elevators and establishing an integrated system for sales, manufacturing, installation and maintenance in 2016. Going forward, Mitsubishi Electric is committed to continually improving customer satisfaction by providing safe, reliable and comfortable products and services to customers in India.

General Operational Description of DOAS (Integrated with Building’s Security Gates)

When user’s employee ID, etc. card is authenticated at the security gate, their destination floor is read from the card and automatically registered. The number of the elevator assigned to the user appears instantly on the security gate’s LCD indicator as the user passes through.

Contributions to the Environment

Mitsubishi Electric elevators use gearless hoisting machines fitted with permanent magnet motors for reduced power consumption.

M’s BRIDGE is a trademark of Mitsubishi Electric Corporation.

About Mitsubishi Electric Corporation

With 100 years of experience in providing reliable, high-quality products, Mitsubishi Electric Corporation (TOKYO: 6503) is a recognized world leader in the manufacture, marketing and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy, transportation and building equipment. Mitsubishi Electric enriches society with technology in the spirit of its “Changes for the Better.” The company recorded a revenue of 4,462.5 billion yen (U.S.$ 40.9 billion*) in the fiscal year ended March 31, 2020. 

Reebok Launches The Floatride Energy Grow On Earth Day

* The Floatride Energy GROW: high-performance sustainable footwear made with castor beans, eucalyptus, BLOOM algae and natural rubber

Reebok releases the new version of its innovation in running footwear: Floatride Energy GROW, the plant-based running shoe for high-performance. It combines the award-winning Forever Floatride Energy model with the commitment and responsibility to protect the environment and strive to create a fitter planet.

Floatride Energy GROW is an industry leading shoe within Reebok´s [REE]GROW category which guarantees at least 50% of the used materials are plant-based. To keep the high-performance standards of the best-in-class running shoe, each component was researched and tested to deliver this innovative product. Key features include:

- Full performance running feel expected from the Forever Floatride Energy 3 model

- Castor bean midsole delivers responsive and lightweight cushioning

- Comfort flared heel collar and natural rubber outsole is durable and flexible

- BLOOM algae sockliner is molded for increased support and cushioning

- Eucalyptus upper is durable and breathable

- Total weight of 8.1 oz/230g women; 9.7 oz/275g men

"Running in the Reebok Floatride Energy GROW has been an eye-opener in seeing what's possible when you switch from traditional materials to plant-based,” said Joel Charley, COO Midnight Runners UK. “As far as I can tell, there is no sacrifice in performance, and certainly not in style. This no-compromise, sustainable approach is wonderful to experience as Reebok takes steps (no pun intended) towards doing their part for the future of our planet."

The World Earth Day is coming up on April 22nd and everyone has the power to inspire positive change. Reebok believes “what we´re made of matters” and adapts this to its products without sacrificing performance.

Reebok is focusing sustainability efforts under two pillars: [REE]GROW, which focuses on the creation of products from natural materials; and [REE]CYCLED, which focuses on creating products using recycled or repurposed materials. Reebok is committed to reducing virgin polyester from its material mix and eliminating it altogether by 2024. Find all information about Reebok´s sustainability mission and goals on the new platform: www.reebok.com/sustainability

The Floatride Energy Grow allows you to enjoy your daily allowance of speed with a helping of sustainability. Earth-friendly ingredients and all the lightweight, responsive cushioning, durability and traction you expect delivers for your run and our planet.

The Reebok Floatride grow collection is available now at select Reebok stores and online at shop4reebok.com starting INR 9,999.

Product imagery:

https://drive.google.com/drive/folders/1TAZiRXClLiO65rr9Itxj--mcVLLZuBQE?usp=sharing           

About Reebok India

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. 

Land Rover Defender Crowned 2021 World Car Design Of The Year

 

●       Design prize: New Land Rover Defender named 2021 World Car Design of the Year as unstoppable all-terrain model beats shortlisted rivals to win coveted award

●       Breadth of capability: Judges commend Defender’s distinctive design, all-conquering off-road capability, excellent on-road dynamics and 21st century practicality and connectivity

●       Customer appeal: Line-up provides incredible choice, including 90 and 110 body designs, and powertrains ranging from a plug-in hybrid to a new V8

●       Serial success: Latest prize means Defender has now won 53 international awards since launch, with Land Rover experiencing unprecedented demand for the 90 and 110

The Land Rover Defender has been named 2021 World Car Design of the Year at the annual World Car Awards. It’s the third time Land Rover has claimed the coveted prize following previous wins for Range Rover Velar (2018) and Range Rover Evoque (2012) and is the latest in a number of global awards for the rugged 4x4.

New Defender remains true to the pioneering spirit that has been a Land Rover hallmark for more than 70 years and redefines adventure for the 21st century. Iconic in name, shape and capability, it is available in a choice of body designs and can be personalised with a choice of four Accessory Packs to help owners make more of their world.

The World Car Design of the Year prize recognises the most outstanding new car of the last 12 months and rewards vehicles demonstrating the highest standards of technical innovation and design and that push established boundaries.

Prof. Gerry McGovern OBE, Chief Creative Officer, Jaguar Land Rover, said: “New Defender is influenced by its past but is not constrained by it and we are delighted it has been honoured with this award. Our vision was to create a 21st century Defender by pushing the boundaries of engineering, technology and design while retaining its renowned DNA and off-road capability. The result is a compelling 4x4 that resonates with customers on an emotional level.”

This year, all the contenders competing in the other four award categories were eligible for the World Car Design of the Year prize. A panel of seven automotive design experts reviewed the contenders to establish a shortlist of recommendations for the jurors’ final vote, made by the 93 international journalists that comprise the jury panel.

The design experts included Gernot Bracht (Germany – Pforzheim Design School), Ian Callum (United Kingdom – Director of Design, CALLUM), Gert Hildebrand (Germany – Owner Hildebrand-Design), Patrick le Quément (France – Designer and President of the Strategy Committee – The Sustainable Design School), Tom Matano (USA – Academy of Art University, Former Head of Design – Mazda), Victor Nacif (USA – Chief Creative Officer, Brojure.com and Design instructor, New School of Architecture and Design) and Shiro Nakamura (Japan – CEO, Shiro Nakamura Design Associates Inc.).

A distinctive silhouette makes the New Defender instantly recognisable, with minimal front and rear overhangs providing excellent approach and departure angles. Land Rover’s designers re-envisioned familiar Defender trademarks, giving the 4x4 a purposeful upright stance and Alpine light windows in the roof, while retaining the side-hinged rear tailgate and externally-mounted spare wheel that make the original so identifiable.

The stripped-back personality of the original Defender has been embraced inside, where structural elements and fixings usually hidden from view have been exposed, with the emphasis on simplicity and practicality. Defender 110 offers five, six or 5+2 seating configurations, while the 90 is capable of accommodating six occupants in a vehicle the length of a compact family hatchback.

Defender’s breadth of capability raises the threshold for off-road ruggedness and on-road comfort. Underpinned by Land Rover’s strong D7x aluminium platform – the brand’s stiffest ever body structure – advanced all-terrain technologies and state-of-the-art powertrains deliver unstoppable capability. Its carefully honed handling delivers a rewarding drive and first-class comfort across all terrains, and the experts at Euro NCAP awarded the Defender a maximum five-star safety rating.

Since its launch, Defender has won more than 50 global accolades, including Top Gear’s 2020 Car of the Year, MotorTrend’s 2021 SUV of the Year and Autocar’s Best SUV 2020.

Mamaearth Launches Its Annual ‘Goodness Report Card’ On The 51stEarth Day

* The goodness report card was released to highlight how the company with support of its customers have made a positive impact on the environment through sustainable choices.

Mamaearth, a toxin-free personal care brand has always stayed true to its promise of “goodness inside” since its establishment in 2016. This year, to highlight the importance of sustainable choices in business, they have launched their annual Goodness Report Card.

To celebrate the 2021 theme of ‘Restore Our Earth’, the report has been released to highlight the different ways in which the company has contributed to the environment. The report conveys the impact of the choices that the brand has taken such as planting trees, recycling more plastic that they use, eliminating the use of toxins in products, being animal cruelty-free and more.

Commenting on the initiative, Varun Alagh, Co-Founder and CEO, Mamaearth said,“We at Mamaearth strongly believe and follow the philosophy of goodness inside. Be it through our toxin-free and cruelty-free products or our social and environmental initiatives, we believe that goodness starts with the small choices that each one of us makes every day. For Mamaearth and our loyal consumers, every day is Earth Day and we will continue to stay true to our commitment to a better environment for everyone.”

With the support of their customers, Mamaearth has been adding a little goodness with their choices. They link a tree to every order on their website, and through this initiative of “Plant Goodness”, more than 1 lakh trees have been grown in the last 6 months already. They aim to plant 1 million+ trees within 5 years. They also ensure no toxins or harmful chemicals in their products with a list of 1,193 toxins on their watch out list when developing products. Over the past 1 year, they’ve also recycled 1,135 metric tonnes of plastic, which is way more than the plastic they use.

To celebrate Earth Day, they have also put all this up transparently on their website on their pledge page - https://mamaearth.in/pledge.

To launch the report card, Mamaearth also released a video.

You can watch the full video here - 

https://www.youtube.com/watch?v=LHcCQglmQ7g

ABOUT HONASA CONSUMER PVT LTD

Honasa Consumer Pvt Limited (HCPL), is a digital-first consumer brands company creating the FMCG conglomerate of the future. A company built on the values of Honesty, Natural ingredients, and Safe care, HCPL caters to the needs of millennial consumers through innovative products, evolved propositions, direct-to-consumer marketing, and e-commerce fulfillment. Currently catering to over 100 cities in India with brands like Mamaearth & The Derma Co., HCPL is building an ecosystem that helps benefit the consumers and community at large. Backed by Sequoia Capital India, Fireside Ventures, Stellaris Venture Partners, and Sharrp Ventures, HCPL is set to become a billion-dollar FMCG conglomerate in the next 5 years — spread across the globe but connected through a digital center of excellence. 

ABOUT MAMAEARTH 

Founded by husband-wife duo Ghazal Alagh and Varun Alagh, Mamaearth is Asia’s first brand with Madesafe certified products that offer 100% toxin-free & natural baby care, skincare, and hair care products. Driven by innovation and using the best of science and Ayurveda, the brand caters to all personal care needs of young, aspirational, and increasingly conscious Indian consumers.  

In a short span of 4 years, Mamaearth has created a product portfolio of 150+ products packed with goodness inside, has reached over 5 million customers in 100 Indian cities, and is the fastest-growing FMCG start-up to hit a 300 Cr run rate in India. Mamaearth products are available on www. mamaearth. in, major eCommerce platforms like Amazon, Nykaa, Flipkart, and over 10,000 stores across the country.