* From family planning to preventive care, active lifestyles and critical illness, Health Alpha is designed to support the evolving health needs of young, growing families.
The healthcare needs of Indians are changing, shaped by longer working lives, more active lifestyles, evolving family-planning choices and a growing focus on preventive care. What customers seek from health insurance today can be very different from what they may need as they move through different stages of life. This is driving a shift towards health protection that can adapt to changing priorities and provide comprehensive coverage rather than being limited to hospitalization alone.
As lifestyles and life circumstances change, the nature of health risks and the protection customers seek can change as well. For a younger individual, health protection may need to account for an active lifestyle and fitness-related needs; as customers enter family-building years, maternity and family-planning needs may become more relevant; while with age, the focus may increasingly shift towards preventive healthcare, specialized treatment and protection against critical illnesses. This changing pattern of healthcare needs is creating greater relevance for health insurance solutions that can offer protection across different life stages and adapt to the priorities of customers over time.
Against this backdrop, SBI General Insurance’s Health Alpha brings together comprehensive health protection under one product, reflecting the changing healthcare needs of today’s customers. Designed to adapt to different life stages and priorities, the product combines a range of benefits that go beyond conventional hospitalization-led coverage, offering customers a more holistic approach to health protection.
Key Health Alpha features include:
Assisted Reproduction Treatment & Maternity and New Baby Care: Recognising the evolving healthcare and family-planning needs of customers, Health Alpha includes Assisted Reproduction Treatment, particularly relevant to the 26–30 age group, along with Maternity & New Baby Care expenses, addressing healthcare needs particularly relevant to customers in the 30–45 age group.
Preventive Health Check-up & e-Opinion: As customers become more conscious of managing their health proactively, preventive healthcare is becoming relevant across life stages from younger adults looking to establish healthier habits to older customers seeking to monitor and manage evolving health risks. Health Alpha includes Preventive Health Check-up and e-Opinion benefits, supporting customers in taking a more proactive approach to their health and making informed healthcare decisions.
Adventure Sports, Gym & Sports Injury Cover: Designed to support customers aged 25 years and above with active lifestyles, particularly those in their working years, this benefit extends protection to hobby sports and daily fitness activities. It covers common sports and fitness-related injuries such as fractures, stress fractures, sprained ankles, shin splints, muscle pulls/groin pulls and sprains. The cover also supports associated healthcare expenses, including specialist consultations, diagnostics, medicines and physiotherapy.
Global Cover & Critical Illness: Health Alpha provides broader protection through Global Cover, supporting eligible healthcare requirements beyond India. Particularly relevant for working professionals aged 30–50 who travel internationally for work or other commitments, the benefit extends eligible healthcare protection overseas. The product also includes Critical Illness protection, addressing significant health risks that become increasingly relevant with age, particularly for customers aged 50 and above.
Unlimited Sum Insured Reinstatement & 10X Cumulative Bonus: Designed for long-term protection across life stages, Health Alpha offers unlimited restoration of the base sum insured after the first admissible claim. Customers can also build their health cover over time with a cumulative bonus of up to 10 times the base sum insured for every claim-free year.
Customisable Health Protection & Plan Ahead Benefit: For customers aged 25 years and above, as they begin taking on greater financial and personal responsibilities, the need for health protection can evolve over time. Health Alpha offers flexible coverage aligned to individual needs and life stages. Through the Plan Ahead Benefit, eligible new policyholders can upgrade to a higher sum insured at key milestones without fresh medical underwriting, allowing their coverage to grow with their changing healthcare needs.
The future of health insurance will be shaped by its ability to evolve alongside the people it serves. As India's health priorities shift towards prevention, wellness and personalised care, insurers have an opportunity to redefine their role from being financial risk protectors to long-term health partners. Through Health Alpha, SBI General Insurance continues to advance this vision by developing customer-centric solutions that reflect the changing realities of healthcare and the aspirations of a more health-conscious India.
About SBI General Insurance
SBI General Insurance, one of the fastest-growing private general insurance firms, backed by the robust support of SBI, upholds a legacy of trust and security. We position ourselves as India's most trusted general insurer amidst a dynamic landscape. Since our establishment in 2009, our expansion has been substantial, growing from 17 branches in 2011 to a nationwide presence in 182 branches. In FY 2025-26, SBI General Insurance reported a Gross Direct Premium (GDP) of INR 15,904 crores, recording a YOY growth of 14.5%.
The company received numerous prestigious accolades, showcasing its excellence across various domains. Key honors include winning the Domestic General Insurer of the Year – India and Claims Initiative of the Year – India at the Insurance Asia Awards 2025 in Singapore, Smart Insurer for the year 2025 at the ETNOW Insurance Summit & Awards 2025, India’s Leading General Insurance Company (Mid) for its outstanding performance at the 18th edition of the Dun & Bradstreet BFSI & Fintech Summit 2026 and Best General Insurance Company of the Year at 4th Edition of Future of Insurance Summit 2025.
Certified as a Great Place to Work in 2025, the company also excelled at 8th ICC Social Impact Award 2026 for its commitment to CSR Activities in Project Mission for Vision in Meghalaya, and "ET NOW Champions of CSR" at the ET Edge ET NOW Champions of CSR 2025.
With a team of over 9,900+ employees and our multi-distribution model covering Bancassurance, Agency, OEM, Broking, Retail Direct Channels, and Digital collaborations, we are committed to providing both Suraksha and Bharosa to all our consumers. Leveraging a vast network that includes over 23000+ SBI branches, plus agents, financial alliances, OEMs, and digital partners, we extend our services to even the most remote areas of India. Our offerings cater to Retail, Corporate, SME and Rural segments, and our diverse product portfolio ensures accessibility through both digital and physical channels.
Home for all technology and products -- news, features and interviews of top-notch enterprises in India. This portal covers all the major happenings across verticals including telecom, mobility, gadgets & gizmo, retail, services, BFSI, energy, manufacturing, SMBs, business technologies, GreenIT, outsourcing...
Thursday, October 1, 2026
Binance Launches Incentivized Learning Program ‘Academania Skill-Up’ Across South Asia, Rewarding Users For Blockchain Learning
Binance, the world’s largest cryptocurrency exchange by trading volume and users, announced ‘Academania Skill-Up’, a free, six-month learning campaign for users across South Asia. Each month, participants can complete a selected Binance Academy course, earn a certificate and enter a draw for rewards. The campaign aims to support beginners in building foundational knowledge of blockchain and digital assets through accessible, self-paced courses.
The initiative reflects a broader industry reckoning: crypto adoption is outpacing crypto literacy. India ranks sixth globally for grassroots crypto adoption and second for transaction volume, according to Chainalysis' 2026 Global Crypto Adoption Index. Yet as millions of first-time users enter the market—often through social media hype or peer recommendations—many lack basic knowledge of wallet security, scam recognition, or blockchain mechanics. Binance is responding by making education a prerequisite through incentivised learning as crypto adoption continues to grow .
"The gap today isn't access—it's understanding," said SB Seker, Head of APAC at Binance. "For someone starting out, a two-hour course can mean the difference between recognizing a scam and losing savings. Academania Skill-Up is designed to reward that first step—building foundational knowledge so people can approach crypto with confidence, not just curiosity."
How it works
Learn: Complete the month's featured Binance Academy course (free and self-paced) within the submission window.
Share: Post your certificate on X and Binance Square by the deadline.
Win: Ten participants are randomly selected monthly to receive a 10 USDT spot voucher—a stablecoin credit applied directly to their Binance account.
The program runs six monthly editions, each featuring a different course. The first edition (live September 23) covers the Beginner Track: blockchain basics, DeFi, Web3, and trading concepts. Participants must submit certificates by October 5, with winners announced October 15. The second edition will feature 'AI Unlocked: Agents and Skills'. Users can follow @BinanceForIN and @BinanceDesi on X, and Binance South Asia Square channel for monthly course announcements.
Academania Skill-Up extends Binance's education footprint in India, which includes Binance Academy (self-paced courses), Binance Blockchain Yatra (community outreach), and the Binance Case Challenge (university partnerships). Unlike those programs, Academania targets absolute beginners and uses incentives to drive engagement—a model that mirrors "learn-to-earn" trends in Web3 but applies them to foundational literacy.
Terms & Conditions
By entering or participating, each entrant or participant (“Entrant”) agrees to these terms and conditions (“Terms and Conditions”) and the decisions of Binance, which are final and binding in all respects.
Complete all tasks to confirm your participation.
Only Verified Users from South Asia will be eligible to join this challenge
An eligible participant is someone that has completed all of the requirements listed in this announcement.
Winners will be announced within 30 days after the challenge ends.
Rewards will be distributed within 60 working days after the challenge ends.
Binance reserves the right to cancel or modify any activity or activity rule at its sole discretion.
Binance reserves the right to disqualify any participants who, in its reasonable opinion, are acting fraudulently or not in accordance with any applicable terms and conditions.
Binance reserves the right to cancel any reward(s) if it determines in its sole and absolute discretion that such user or winner has breached any applicable terms and conditions.
Binance reserves the right at any time in its sole and absolute discretion to determine and/or amend or vary these terms and conditions without prior notice, including but not limited to canceling, extending, terminating or suspending this Activity, the eligibility terms and criteria, the selection and number of winners, and the timing of any act to be done, and all Participants shall be bound by these amendments.
Binance reserves the right of final interpretation of this Promotion
Disclaimer: Digital asset prices can be volatile. The value of your investment may go down or up and you may not get back the amount invested. Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions. You are solely responsible for your investment decisions and Binance is not liable for any losses you may incur. You should only invest in products that you are familiar with and where you understand the associated risks. You should carefully consider your investment experience, financial situation, investment objectives and risk tolerance, and consult an independent financial adviser prior to making any investment. This material should not be construed as financial advice. Past performance is not a reliable indicator of future performance. For more information, see our Terms of Use and Risk Warning.
About Binance
Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 300 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means. For more information, visit: https://www.binance.com.
The initiative reflects a broader industry reckoning: crypto adoption is outpacing crypto literacy. India ranks sixth globally for grassroots crypto adoption and second for transaction volume, according to Chainalysis' 2026 Global Crypto Adoption Index. Yet as millions of first-time users enter the market—often through social media hype or peer recommendations—many lack basic knowledge of wallet security, scam recognition, or blockchain mechanics. Binance is responding by making education a prerequisite through incentivised learning as crypto adoption continues to grow .
"The gap today isn't access—it's understanding," said SB Seker, Head of APAC at Binance. "For someone starting out, a two-hour course can mean the difference between recognizing a scam and losing savings. Academania Skill-Up is designed to reward that first step—building foundational knowledge so people can approach crypto with confidence, not just curiosity."
How it works
Learn: Complete the month's featured Binance Academy course (free and self-paced) within the submission window.
Share: Post your certificate on X and Binance Square by the deadline.
Win: Ten participants are randomly selected monthly to receive a 10 USDT spot voucher—a stablecoin credit applied directly to their Binance account.
The program runs six monthly editions, each featuring a different course. The first edition (live September 23) covers the Beginner Track: blockchain basics, DeFi, Web3, and trading concepts. Participants must submit certificates by October 5, with winners announced October 15. The second edition will feature 'AI Unlocked: Agents and Skills'. Users can follow @BinanceForIN and @BinanceDesi on X, and Binance South Asia Square channel for monthly course announcements.
Academania Skill-Up extends Binance's education footprint in India, which includes Binance Academy (self-paced courses), Binance Blockchain Yatra (community outreach), and the Binance Case Challenge (university partnerships). Unlike those programs, Academania targets absolute beginners and uses incentives to drive engagement—a model that mirrors "learn-to-earn" trends in Web3 but applies them to foundational literacy.
Terms & Conditions
By entering or participating, each entrant or participant (“Entrant”) agrees to these terms and conditions (“Terms and Conditions”) and the decisions of Binance, which are final and binding in all respects.
Complete all tasks to confirm your participation.
Only Verified Users from South Asia will be eligible to join this challenge
An eligible participant is someone that has completed all of the requirements listed in this announcement.
Winners will be announced within 30 days after the challenge ends.
Rewards will be distributed within 60 working days after the challenge ends.
Binance reserves the right to cancel or modify any activity or activity rule at its sole discretion.
Binance reserves the right to disqualify any participants who, in its reasonable opinion, are acting fraudulently or not in accordance with any applicable terms and conditions.
Binance reserves the right to cancel any reward(s) if it determines in its sole and absolute discretion that such user or winner has breached any applicable terms and conditions.
Binance reserves the right at any time in its sole and absolute discretion to determine and/or amend or vary these terms and conditions without prior notice, including but not limited to canceling, extending, terminating or suspending this Activity, the eligibility terms and criteria, the selection and number of winners, and the timing of any act to be done, and all Participants shall be bound by these amendments.
Binance reserves the right of final interpretation of this Promotion
Disclaimer: Digital asset prices can be volatile. The value of your investment may go down or up and you may not get back the amount invested. Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions. You are solely responsible for your investment decisions and Binance is not liable for any losses you may incur. You should only invest in products that you are familiar with and where you understand the associated risks. You should carefully consider your investment experience, financial situation, investment objectives and risk tolerance, and consult an independent financial adviser prior to making any investment. This material should not be construed as financial advice. Past performance is not a reliable indicator of future performance. For more information, see our Terms of Use and Risk Warning.
About Binance
Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 300 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means. For more information, visit: https://www.binance.com.
Kotak Mahindra Bank's New MD And CEO As Anoop Kumar Also Appointment : RBI Approval
Private Stage Important Banking Institutional Kotak Mahindra Bank Limited New Manager Director ( MD ) and Main Executive Anoop as an officer ( CEO ) Kumar Also Them Appointment To do Indian Reserve Bank ( RBI ) official Approval Gave That Bank Thursday Published .
Three Years For the period This Recruitment It took place in 2027 . January From 1 Officially Implemented Coming soon . This Recruitment The process To formalize And Shareholders ' ( members' ) consent To get Bank's Director The board In time Next Law Steps Will be carried out .
Anoop Kumar Also They Currently Kotak Mahindra Bank's Full-time As Director ( Executive) Director ( Service ) Submitting . 2026In January To the bank Belonging This is March . From 2026 Retail Banking , Data Analytics And Marketing Sections As a boss Responsibility Coping .
Recruitment About Responded Kotak Mahindra Bank's Board President C. S. RajanHe said , " Reserve. " Bank's Approval We Fill From the heart Welcome . Anoop They Banking And Finance Service In the zone Long Experience Has , currently Even in office Bank's In business Very Actively Involved in . Bank His Strong Foundational Above Advancing This In the event , the organization Further To energize And Sustainable Growth To continue Anoop Their Leadership Looking forward . Bank On Next Step Towards growth Leading For them Administration Board In favor Good luck "I wish, " he said .
Bank N Holly MD And CEO Ashok Vaswani They Speak , " Anoop. " They Business , Consumer Categories And In operations Deep Experience Having Expert Finance Field Leaders are Kotak Bank Since joining Our With teams Closely Worked hard , ahead Opportunities About Clear Perspective Owned by Anoop They Kotak's Strong The foundation Further Expand , with customers Relationship Strengthen , discipline And With commitment The organization Will lead Name Unwavering Confidence "I have it " Appreciation Expressed .
Their Appointment About Joy Expressed Anoop Kumar Also He said , " Director The board My Overlaid To faith Thank you . Kotak Mahindra Like a bank The organization Leading Opportunity Found For me Sanda Respect . Kotak Strong Home , reliable Brand And Very Talented Teams Includes . with customers Relationship More To strengthen , shareholders And Everyone For partners too Sustainable Value To build With colleagues Together Constantly I will work hard . Customer Interest Waiting And Correct On the way Moving forward Our Important " It will be a priority " Said .
Anoop Also They Banking And Non-bank Finance Including institutions ( NBFCs ) Finance Service In the zone 25 Years With experience Total 32 For years High Long Professional Background Owned by Kotak Bank Joining Before They Bajaj Finance In Limited Senior Leadership Important Positions Deal with it , finally. Manager Director And CEO As He had worked . That too Before ICICI Bank In Limited 14 Years Time Retail Secured Assets , Business Intelligence , Retail And Rural Collection , credit Cards And Retail Structured Finance Sections In charge He was in charge .
Their Career Beginner In days GE Capital In the organization Credit Card , sale And Analytics In sections And Bharat Heavy Electricals Limited ( B) H E L ) In the organization Production Engineering In the section Service Submitted . Prestigious IIT From Kharagpur B. TechEngineering Degree And IIM From Lucknow MBA Degree Obtained Pride It belongs to them .
Three Years For the period This Recruitment It took place in 2027 . January From 1 Officially Implemented Coming soon . This Recruitment The process To formalize And Shareholders ' ( members' ) consent To get Bank's Director The board In time Next Law Steps Will be carried out .
Anoop Kumar Also They Currently Kotak Mahindra Bank's Full-time As Director ( Executive) Director ( Service ) Submitting . 2026In January To the bank Belonging This is March . From 2026 Retail Banking , Data Analytics And Marketing Sections As a boss Responsibility Coping .
Recruitment About Responded Kotak Mahindra Bank's Board President C. S. RajanHe said , " Reserve. " Bank's Approval We Fill From the heart Welcome . Anoop They Banking And Finance Service In the zone Long Experience Has , currently Even in office Bank's In business Very Actively Involved in . Bank His Strong Foundational Above Advancing This In the event , the organization Further To energize And Sustainable Growth To continue Anoop Their Leadership Looking forward . Bank On Next Step Towards growth Leading For them Administration Board In favor Good luck "I wish, " he said .
Bank N Holly MD And CEO Ashok Vaswani They Speak , " Anoop. " They Business , Consumer Categories And In operations Deep Experience Having Expert Finance Field Leaders are Kotak Bank Since joining Our With teams Closely Worked hard , ahead Opportunities About Clear Perspective Owned by Anoop They Kotak's Strong The foundation Further Expand , with customers Relationship Strengthen , discipline And With commitment The organization Will lead Name Unwavering Confidence "I have it " Appreciation Expressed .
Their Appointment About Joy Expressed Anoop Kumar Also He said , " Director The board My Overlaid To faith Thank you . Kotak Mahindra Like a bank The organization Leading Opportunity Found For me Sanda Respect . Kotak Strong Home , reliable Brand And Very Talented Teams Includes . with customers Relationship More To strengthen , shareholders And Everyone For partners too Sustainable Value To build With colleagues Together Constantly I will work hard . Customer Interest Waiting And Correct On the way Moving forward Our Important " It will be a priority " Said .
Anoop Also They Banking And Non-bank Finance Including institutions ( NBFCs ) Finance Service In the zone 25 Years With experience Total 32 For years High Long Professional Background Owned by Kotak Bank Joining Before They Bajaj Finance In Limited Senior Leadership Important Positions Deal with it , finally. Manager Director And CEO As He had worked . That too Before ICICI Bank In Limited 14 Years Time Retail Secured Assets , Business Intelligence , Retail And Rural Collection , credit Cards And Retail Structured Finance Sections In charge He was in charge .
Their Career Beginner In days GE Capital In the organization Credit Card , sale And Analytics In sections And Bharat Heavy Electricals Limited ( B) H E L ) In the organization Production Engineering In the section Service Submitted . Prestigious IIT From Kharagpur B. TechEngineering Degree And IIM From Lucknow MBA Degree Obtained Pride It belongs to them .
Thrifting Hits An All-Time High On Google Search In Indian Market
Searches for “how to thrift” have jumped 850%, while people are also exploring everything from Y2K streetwear and vintage sarees to thrifted furniture. Interest is also growing across cities, with Guwahati and Jaipur seeing breakout interest.
Hand-me-downs, repurposed clothes, and giving everyday objects a second life have long been part of the fabric of Indian households. Today, this familiar habit has evolved into a vibrant subculture of its own.
Enter thrifting. From Delhi to Dehradun, Google Trends shows that more people are looking for unique second-hand and vintage pieces, from Y2K streetwear to vintage sarees and even furniture. Here are the latest trends and how Google's AI tools can help with your next find.
Thrifting 101: Searches for "thrifting" hit an all-time high on Google Search in India in the past year, with "how to thrift" and “thrift store near me” rising by 850% and 600%, respectively. Newcomers are curious too: "what is thrift store" jumped 1,000%, alongside rising interest in terms like "thrift meaning in Hindi."
Thrift hotspots: From Delhi and Mumbai to Kochi and Dehradun, people are searching for thrift stores across the country, with Guwahati and Jaipur seeing breakout interest. (Top 10 cities: Bengaluru, Delhi, Mumbai, Hyderabad, Chennai, Kolkata, Kochi, Dehradun, Guwahati and Jaipur)
From wardrobes to living rooms: Jackets were the most-searched thrift item in the past year, followed by tops, shoes, jeans and furniture. Thrift tops, jeans and furniture were breakout searches.
Y2K jorts to Vintage sarees: Retro and heritage styles are both trending. "Y2K streetwear" broke out in the past year, along with jorts, track pants and baggy jeans. Vintage clothing is also seeing incredible momentum. In the past month, searches for vintage jerseys, sarees, t-shirts, jackets, and bags have seen surges.
Thrift with a purpose: For many, the appeal extends beyond individuality and value to environmental consciousness. Searches for "circular fashion" rose 2,500% over the past year, while interest in "sustainable fashion" climbed 120%.
How Google’s AI tools can help you thrift
Whether you're scrolling for finds online or digging through racks in store, Google's AI tools can help at every step.
Plan your thrift trip with Ask Maps: For a day out thrifting in person, use Ask Maps to find stores that suit your plans. Try asking: "Suggest good thrift stores near me with a café close by for a day out with a friend."
Learn more about a find with Google Lens: When something catches your eye in store, like a vintage clutch, snap a photo with Lens and ask about it. Try asking: "I want to gift this vintage bag. Suggest what to pair it with for a party look."
Find the look with Circle to Search: When a retro outfit pops up on your feed, long-press the home button or navigation bar and circle it to find similar vintage and second-hand pieces online.
Preview the fit with Virtual Try-On: Before you buy a jacket or top online, upload a full-length photo to see how it could look on you.
Style your finds with Gemini Live: When you're not sure how to wear a piece, share your camera with Gemini Live, show it the piece and talk it through. Gemini can suggest styling tips and what to pair it with.
Axis Pension Fund Launches ‘Axis NPS Swasthya Scheme’ A Health-Linked Pension Solution For Medical Emergencies
• Designed to provide a financial safety net for healthcare expenses to subscriber and their family
• Enables access to 18,000+ hospitals across 1,000+ cities nationwide
• Features an industry‑first super top‑up healthcare solution within the National Pension System
Axis Pension Fund Management today announced the availability of ‘Axis NPS Swasthya Scheme’, a voluntary health-linked pension solution designed to help individuals build a dedicated corpus for medical expenses while continuing to grow their long-term retirement savings. The offering aligns with the formal launch of NPS Swasthya by the Hon'ble Union Finance Minister on NPS Diwas 2026. Introduced by the Pension Fund Regulatory and Development Authority (PFRDA), NPS Swasthya seeks to bring together retirement savings and healthcare protection within a unified framework.
Earlier this year, Axis Pension Fund participated in the proof-of-concept phase of NPS Swasthya, enabling subscribers to experience a health-linked retirement solution within the National Pension System (NPS) framework.
Axis NPS Swasthya Scheme enables subscribers of the NPS to allocate up to 25 percent of their contributions towards a market linked medical emergency fund that can be used for hospitalisation, doctor consultations, medicines, diagnostic tests and outpatient care. The product is designed to act as a financial safety net for healthcare expenses, including co-payments and costs that may not be covered under standard health insurance policies. The scheme is designed to support medical expenses for subscribers, providing a structured way to build a healthcare safety net within long term retirement savings.
Axis NPS Swasthya Scheme is available to Indian citizens enrolled in NPS. The offering is available in partnership with Medi Assist and provides access to a network of over 18,000 hospitals across more than 1,000 cities, enabling seamless cashless medical payments for subscribers. The scheme follows a self‑funding model, where healthcare coverage is supported by the market‑linked growth of the invested corpus.
Axis NPS Swasthya Scheme is designed as a comprehensive healthcare feature within the NPS, and not just as a top-up. In addition, the scheme covers all day care procedures, with pre-hospitalisation expenses for 30 days and post-hospitalisation expenses for 60 days, offering wide-ranging support for medical needs.
Speaking on the launch, Sumit Shukla, MD & CEO, Axis Pension Fund, said: "India is witnessing a steady rise in awareness around healthcare and financial planning. As awareness and long-term financial planning continue to grow, customers are increasingly looking for solutions that deliver flexibility alongside protection. NPS Swasthya marks an important step towards integrating healthcare preparedness with retirement planning by enabling subscribers to build a dedicated healthcare corpus while continuing to pursue their long-term retirement goals. Axis Pension Fund welcomes PFRDA's initiative to bring healthcare protection and retirement savings together within the NPS framework. We believe this can play an important role in strengthening long-term financial resilience for subscribers."
Key Features of Axis NPS Swasthya Scheme include:
• Coverage for expenses often excluded by insurance: The scheme covers consumables and administrative charges such as gloves, masks, syringes, admission charges, documentation fees, among others
• Outpatient care support: Subscribers can use the fund for doctor consultations, diagnostic tests, dental treatments, medicines and pharmacy expenses
• Support for co-payments and uncovered costs: The fund can help pay for co-payments, non-medical expenses, medicines and diagnostic tests that are not covered under standard health insurance policies
• Market linked growth potential: Funds remain invested and have the potential to grow over time, providing returns if they are not utilised immediately for medical expenses
Subscribers also benefit from additional discounts through the NPS Swasthya ecosystem, including savings on diagnostics, medicines, health check packages, vision care and dental services.
About Axis Pension Fund
Axis Pension Fund is registered as a Pension Fund with PFRDA (Pension Fund Regulatory and Development Authority). Launched in October 2022, it is a subsidiary of Axis Asset Management Company Limited (AMC) and a step-down subsidiary of Axis Bank Limited. The company specializes in offering complete suite of retirement solutions to the citizens in India such as MSF (Multiple Scheme Framework), NPS Swasthya, and NPS Vatsalya.
You may view more information on https://www.axispensionfund.com/
• Enables access to 18,000+ hospitals across 1,000+ cities nationwide
• Features an industry‑first super top‑up healthcare solution within the National Pension System
Axis Pension Fund Management today announced the availability of ‘Axis NPS Swasthya Scheme’, a voluntary health-linked pension solution designed to help individuals build a dedicated corpus for medical expenses while continuing to grow their long-term retirement savings. The offering aligns with the formal launch of NPS Swasthya by the Hon'ble Union Finance Minister on NPS Diwas 2026. Introduced by the Pension Fund Regulatory and Development Authority (PFRDA), NPS Swasthya seeks to bring together retirement savings and healthcare protection within a unified framework.
Earlier this year, Axis Pension Fund participated in the proof-of-concept phase of NPS Swasthya, enabling subscribers to experience a health-linked retirement solution within the National Pension System (NPS) framework.
Axis NPS Swasthya Scheme enables subscribers of the NPS to allocate up to 25 percent of their contributions towards a market linked medical emergency fund that can be used for hospitalisation, doctor consultations, medicines, diagnostic tests and outpatient care. The product is designed to act as a financial safety net for healthcare expenses, including co-payments and costs that may not be covered under standard health insurance policies. The scheme is designed to support medical expenses for subscribers, providing a structured way to build a healthcare safety net within long term retirement savings.
Axis NPS Swasthya Scheme is available to Indian citizens enrolled in NPS. The offering is available in partnership with Medi Assist and provides access to a network of over 18,000 hospitals across more than 1,000 cities, enabling seamless cashless medical payments for subscribers. The scheme follows a self‑funding model, where healthcare coverage is supported by the market‑linked growth of the invested corpus.
Axis NPS Swasthya Scheme is designed as a comprehensive healthcare feature within the NPS, and not just as a top-up. In addition, the scheme covers all day care procedures, with pre-hospitalisation expenses for 30 days and post-hospitalisation expenses for 60 days, offering wide-ranging support for medical needs.
Speaking on the launch, Sumit Shukla, MD & CEO, Axis Pension Fund, said: "India is witnessing a steady rise in awareness around healthcare and financial planning. As awareness and long-term financial planning continue to grow, customers are increasingly looking for solutions that deliver flexibility alongside protection. NPS Swasthya marks an important step towards integrating healthcare preparedness with retirement planning by enabling subscribers to build a dedicated healthcare corpus while continuing to pursue their long-term retirement goals. Axis Pension Fund welcomes PFRDA's initiative to bring healthcare protection and retirement savings together within the NPS framework. We believe this can play an important role in strengthening long-term financial resilience for subscribers."
Key Features of Axis NPS Swasthya Scheme include:
• Coverage for expenses often excluded by insurance: The scheme covers consumables and administrative charges such as gloves, masks, syringes, admission charges, documentation fees, among others
• Outpatient care support: Subscribers can use the fund for doctor consultations, diagnostic tests, dental treatments, medicines and pharmacy expenses
• Support for co-payments and uncovered costs: The fund can help pay for co-payments, non-medical expenses, medicines and diagnostic tests that are not covered under standard health insurance policies
• Market linked growth potential: Funds remain invested and have the potential to grow over time, providing returns if they are not utilised immediately for medical expenses
Subscribers also benefit from additional discounts through the NPS Swasthya ecosystem, including savings on diagnostics, medicines, health check packages, vision care and dental services.
About Axis Pension Fund
Axis Pension Fund is registered as a Pension Fund with PFRDA (Pension Fund Regulatory and Development Authority). Launched in October 2022, it is a subsidiary of Axis Asset Management Company Limited (AMC) and a step-down subsidiary of Axis Bank Limited. The company specializes in offering complete suite of retirement solutions to the citizens in India such as MSF (Multiple Scheme Framework), NPS Swasthya, and NPS Vatsalya.
You may view more information on https://www.axispensionfund.com/
The All-New Fitbit Air Now Comes To The Indian Market
Fitbit has always been committed to making great wearable technology that works for as many people as possible, through the right form factors and the right price points. But even today, many people find wearable devices to be too bulky, too complicated or too expensive.
That’s where Fitbit Air comes in — it’s simple, affordable and comfortable enough to wear 24/7. It was designed to unlock the full power of the Google Health Coach, bringing personal health insights and recommendations to everyone. 1
All-day focus and all-night comfort
Don't let the size fool you. Fitbit Air is our smallest tracker yet — a proactive wellness partner that uses high-fidelity sensor technology in a tiny, discreet pebble that enables advanced health and fitness tracking like 24/7 heart rate, heart rhythm monitoring with Afib alerts, SpO2, resting heart rate, heart rate variability, sleep stages and duration, and more.
It sits silently on your wrist with a screenless design built so you can live in the moment. You have the freedom to explore deep insights from the Google Health app on your phone when you want them, and stay notification-free when you don’t.
With up to a week of battery life, Fitbit Air keeps up with your busiest schedule — from work to workout, a night out to a good night’s rest. The low, lightweight profile is so comfortable, you’ll forget it’s there. With comfort at the core, you’ll never miss out on the benefits of sleep tracking that are central to getting the most holistic view of your health. You can even swap between your Pixel Watch during the day for Fitbit Air for sleep without missing a beat.
And when you do need a boost, fast charging gives you a full day of power in just five minutes.
Seamless activity tracking
Fitbit Air and the Google Health app make activity tracking seamless. You can start a workout from the app, follow along with a coach-recommended guided workout or simply get going and Fitbit Air will detect and track common activities automatically, sending you a recap of your workout. The automatic detection gets better over time and is personalized to you. And of course, you can log your workouts manually anytime, or with the Google Health Coach you can even snap a photo of your cardio equipment, or the circuit training routine on the whiteboard at the gym.
Together with Google Health Coach, Fitbit Air is a bridge to a more holistic view of your health and wellness, which takes your health to the next level for personalized guidance.
Don't let the size fool you. Fitbit Air is our smallest tracker yet — a proactive wellness partner that uses high-fidelity sensor technology in a tiny, discreet pebble that enables advanced health and fitness tracking like 24/7 heart rate, heart rhythm monitoring with Afib alerts, SpO2, resting heart rate, heart rate variability, sleep stages and duration, and more.
It sits silently on your wrist with a screenless design built so you can live in the moment. You have the freedom to explore deep insights from the Google Health app on your phone when you want them, and stay notification-free when you don’t.
With up to a week of battery life, Fitbit Air keeps up with your busiest schedule — from work to workout, a night out to a good night’s rest. The low, lightweight profile is so comfortable, you’ll forget it’s there. With comfort at the core, you’ll never miss out on the benefits of sleep tracking that are central to getting the most holistic view of your health. You can even swap between your Pixel Watch during the day for Fitbit Air for sleep without missing a beat.
And when you do need a boost, fast charging gives you a full day of power in just five minutes.
Seamless activity tracking
Fitbit Air and the Google Health app make activity tracking seamless. You can start a workout from the app, follow along with a coach-recommended guided workout or simply get going and Fitbit Air will detect and track common activities automatically, sending you a recap of your workout. The automatic detection gets better over time and is personalized to you. And of course, you can log your workouts manually anytime, or with the Google Health Coach you can even snap a photo of your cardio equipment, or the circuit training routine on the whiteboard at the gym.
Together with Google Health Coach, Fitbit Air is a bridge to a more holistic view of your health and wellness, which takes your health to the next level for personalized guidance.
Band styles designed for every mood and occasion
You can change your look in seconds, just by popping out the pebble and swapping the band with a variety of options to match your style:
Elevated Loop
Performance Loop Band: Made from recycled materials, this band is micro-adjustable for a flexible, breathable fit. It comes standard with every Fitbit Air in-box and is available in a variety of shades for a subtle look or pop of color.
Active Band: Sweatproof, wetproof silicone is perfect for high-intensity training and can withstand the elements. Its subtle ribbed design adds sporty flair in vibrant hues to match your athletic look.
Elevated Modern Band: Discreetly smart and distinctly stylish, this band transforms your device from a fitness tracker into a fashionable bracelet with classic colors that blend with any style.
You can change your look in seconds, just by popping out the pebble and swapping the band with a variety of options to match your style:
Elevated Loop
Performance Loop Band: Made from recycled materials, this band is micro-adjustable for a flexible, breathable fit. It comes standard with every Fitbit Air in-box and is available in a variety of shades for a subtle look or pop of color.
Active Band: Sweatproof, wetproof silicone is perfect for high-intensity training and can withstand the elements. Its subtle ribbed design adds sporty flair in vibrant hues to match your athletic look.
Elevated Modern Band: Discreetly smart and distinctly stylish, this band transforms your device from a fitness tracker into a fashionable bracelet with classic colors that blend with any style.
Availability
Fitbit Air will be on shelves at the Google Store and our retail partners on 2 October for ₹13,999. It comes in four colorways — Obsidian, Berry, Lavender and Fog — and includes a three-month trial of Google Health Premium, giving you full access to Google Health Coach right out of the box. 10 Visit the Google Store for more information on availability and product updates.
Fitbit Air will be on shelves at the Google Store and our retail partners on 2 October for ₹13,999. It comes in four colorways — Obsidian, Berry, Lavender and Fog — and includes a three-month trial of Google Health Premium, giving you full access to Google Health Coach right out of the box. 10 Visit the Google Store for more information on availability and product updates.
Kotak Mahindra Bank Receives RBI Approval To Appoint Anup Kumar Saha As Managing Director & CEO
Kotak Mahindra Bank Limited (“Kotak” or “the Bank”) today announced that the Reserve Bank of India (“RBI”) has approved the appointment of Anup Kumar Saha as the Bank’s Managing Director & Chief Executive Officer (“MD & CEO”) for a period of three years, effective January 1, 2027. The Board of Directors of the Bank will initiate further steps in due course, to formalize the aforesaid appointment and also seek members' approval for the same.
Anup is currently Whole-time Director (Executive Director) of Kotak Mahindra Bank. He joined the Bank in January 2026 and since March 2026 has overseen the Retail Bank, Data Analytics and Marketing function.
C. S. Rajan, Chairman of the Board, Kotak Mahindra Bank, said, “We welcome the Reserve Bank of India’s approval. Anup brings with him extensive experience across banking and financial services and has already been actively engaged with the Bank’s businesses in his current role. As the Bank continues to build on its strong foundations we look forward to Anup’s leadership in strengthening the franchise and in pursuing sustainable growth. On behalf of the Board, I wish Anup every success in leading Kotak into its next phase of growth.”
Ashok Vaswani, Managing Director & CEO, Kotak Mahindra Bank, said, “Anup is a seasoned financial services leader with deep experience across businesses, customer segments and operating functions. Since joining Kotak, he has worked closely with our teams and demonstrated a clear understanding of the opportunities ahead. I am confident that Anup will build on Kotak’s strong foundations, deepen its customer relationships and lead the Bank forward with purpose and discipline. I wish him every success.”
Anup Kumar Saha said, “I am grateful to the Board for the trust placed in me and delighted to have the opportunity to lead Kotak Mahindra Bank. Kotak has a strong franchise, a trusted brand and talented teams across the organisation. I look forward to working with my colleagues to deepen customer relationships, tirelessly execute and build sustainable value for shareholders and all our stakeholders. We will remain firmly focused on doing the right thing and getting it right by the customer.”
Anup has over 32 years of professional experience, including 25 years in financial services across banking and non-banking financial institutions. Before joining Kotak, he held a series of senior leadership roles at Bajaj Finance Limited, culminating in his appointment as Managing Director & CEO. Earlier, during 14 years at ICICI Bank Limited, he led businesses and functions spanning Retail Secured Assets, Business Intelligence, Retail and Rural Collections, Credit Cards and Retail Structured Finance.
Earlier in his career, Anup worked with GE Capital across credit cards, sales and analytics and with Bharat Heavy Electricals Limited in production engineering. He holds a B. Tech degree in Engineering from IIT Kharagpur and an MBA from IIM Lucknow.
Anup is currently Whole-time Director (Executive Director) of Kotak Mahindra Bank. He joined the Bank in January 2026 and since March 2026 has overseen the Retail Bank, Data Analytics and Marketing function.
C. S. Rajan, Chairman of the Board, Kotak Mahindra Bank, said, “We welcome the Reserve Bank of India’s approval. Anup brings with him extensive experience across banking and financial services and has already been actively engaged with the Bank’s businesses in his current role. As the Bank continues to build on its strong foundations we look forward to Anup’s leadership in strengthening the franchise and in pursuing sustainable growth. On behalf of the Board, I wish Anup every success in leading Kotak into its next phase of growth.”
Ashok Vaswani, Managing Director & CEO, Kotak Mahindra Bank, said, “Anup is a seasoned financial services leader with deep experience across businesses, customer segments and operating functions. Since joining Kotak, he has worked closely with our teams and demonstrated a clear understanding of the opportunities ahead. I am confident that Anup will build on Kotak’s strong foundations, deepen its customer relationships and lead the Bank forward with purpose and discipline. I wish him every success.”
Anup Kumar Saha said, “I am grateful to the Board for the trust placed in me and delighted to have the opportunity to lead Kotak Mahindra Bank. Kotak has a strong franchise, a trusted brand and talented teams across the organisation. I look forward to working with my colleagues to deepen customer relationships, tirelessly execute and build sustainable value for shareholders and all our stakeholders. We will remain firmly focused on doing the right thing and getting it right by the customer.”
Anup has over 32 years of professional experience, including 25 years in financial services across banking and non-banking financial institutions. Before joining Kotak, he held a series of senior leadership roles at Bajaj Finance Limited, culminating in his appointment as Managing Director & CEO. Earlier, during 14 years at ICICI Bank Limited, he led businesses and functions spanning Retail Secured Assets, Business Intelligence, Retail and Rural Collections, Credit Cards and Retail Structured Finance.
Earlier in his career, Anup worked with GE Capital across credit cards, sales and analytics and with Bharat Heavy Electricals Limited in production engineering. He holds a B. Tech degree in Engineering from IIT Kharagpur and an MBA from IIM Lucknow.
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