Godrej Consumer Acquires Men’s Grooming Brand Muuchstac In ₹450-Crore Deal

When our Head of M&A, Jishnu Batabyal, first showed me the Muuchstac numbers, he said, “I know you’ll probably immediately say no, but just have a closer look.” The business, expected to hit a revenue of INR 80 crore in a few months, was indeed smaller than what strategics usually like. But a number that stood out was the EBITDA of INR 30 crore. Intrigued, we dug a bit deeper.

 

Muuchstac was founded in 2017 by two boys from Bhayander: Vishal Lohia and Ronak Bagadia

 

After an indifferent few years where they scaled up the business to about INR 10 crore, in 2023 they had an aha moment. One SKU, Muuchstac Face Wash, was getting strong consumer traction. They figured that something about this product clicked with consumers (buy to find out what!) and they pivoted their entire effort to this one SKU. It now accounts for 90% of their revenue. They only spend on a micro-influencer marketing model, no TV advertising or performance marketing. Even within influencer marketing, they don’t promote posts and rely solely on organic content.

 

Muuchstac Face Wash is the number 2 player in men’s face washes online. Even including offline, it is likely to be the number 3 player in the market.

After the first INR 3 lakh that they put in during 2017-18, they haven’t lost money in a single year. Their total capital outlay in this company has been INR 3 lakh. Everything else has been funded by operational profit.

 

On 10 November 2025, we bought out Muuchstac in a ₹ 450 crore deal, at an attractive valuation for Godrej Consumer Products Limited, which also offered Vishal and Ronak a greater than 15,000 x return !

 

Vishal and Ronak will continue to run this business with GCPL supporting them. If so much could be achieved without any resources, one can only imagine what they’ll be able to do with the resources now available.

Link to post: https://www.linkedin.com/posts/sudhirsitapati_how-to-grow-a-muuchstac-without-burning-activity-7394652907578494976-jTKk?utm_source=share&utm_medium=member_desktop&rcm=ACoAADC7Pv8BzQiKAnfKnNnrsqX8IBOXVCoEpcg

Titan Eye+ harnesses ancient wisdom This Children’s Day With The “Ek Tara Test” For Eye Screening

The campaign introduces a simple star-spotting kit that gamifies eye-screening, turning an ancient hunter's test into an innovative, playful tool for parents

This Children’s Day, Titan Eye+ is asking parents across India to use a celestial legend for checking their child's vision. The brand has launched the “Ek Tara Test,” a unique campaign that aims to provide a simple, accessible, and playful preliminary eye-screening tool for parents to detect potential vision problems in their children, drawing inspiration from an age-old eyesight test used for hunters. The initiative is a creative response to the silent epidemic of over 3 crore children suffering from poor vision that goes undetected and hinders a child's formative years.

The campaign’s narrative is powerfully brought to life in a film that follows the story of Sahiba, a young schoolgirl whose struggles with blurry vision affecting her daily life. The film highlights a common misconception among parents that poor eyesight is a condition that comes with age, leading to a lack of regular eye check-ups for children. To overcome this challenge, Titan Eye+ has turned an ancient practice into a playful and effective eye-screening tool.

Centuries ago, hunters’ eyesight was tested by their ability to spot two distinct stars, Alcor and Mizar, in the Saptarishi (Ursa Major) constellation. Those who could see both were considered to have sharp vision. Inspired by this, the “Ek Tara Test” is a simple glow-in-the-dark star-spotting aid that allows children to match the dots of the Saptarishi constellation. This playful test serves as a preliminary screening for children who may need spectacles and serves as a potential gamechanger by dismantling the primary barriers of clinical intimidation and parental inertia. It empowers parents to bridge the critical gap between awareness and action, ensuring that a child’s potential is not limited by undetected blurry vision.

Mr. Maneesh Krishnamurthy, Head of Marketing, Eyecare Division, Titan Company Ltd., stated “1 in 5 children are impacted by blurry vision with a significant number of them suffering silently. The Titan Eye+ campaign emotionally captures this reality and presents the ‘Ek Tara Test’ as a simple and innovative solution to increase awareness. By reviving an ancient technique, we are not only offering a solution but also creating a memorable experience for families.”

Mr. Puneet Kapoor, Chief Creative Officer, Ogilvy South also commented, "The idea for the Titan Eye Plus Ek Tara Test comes from a simple, playful combination: pairing the ancient Hunter’s Test with every child’s favourite ritual, stargazing. The Ek Tara Test is a transparent card with glow-in-the-dark markings that turns sky-watching into a puzzle, helping kids pin-point the Hunter’s Test in the Saptarishi (Great Bear) constellation. It channels curiosity into screening, catching issues early and fast-tracking corrective spectacle prescriptions.”

"The “Ek Tara Test” by Titan Eye+ is screening tool based on published scientific research. It is not a replacement for an eye test conducted by a qualified professional.

The “Ek Tara Test” cards will be available on www.titaneyeplus.com. Through this campaign, Titan Eye+ continues its commitment to providing accessible and expert eyecare for all.

The film is now live - https://youtu.be/rfDRU_IqBB0

The Black Friday Sale: Upto 70% Off Across Fashion, Footwear, Accessories, Food & Entertainment Bhartiya Mall of Bengaluru

 

Mark Your Calendars from November 27th - 30th, 2025 for irresistible deals and offers at your favourite brands.

 

The Bhartiya Mall of Bengaluru is all set to bring back the much-awaited Black Friday Sale from November 27th to 30th, 2025, promising an elevated shopping experience for its shoppers.

 

The four-day sale will feature irresistible offers from some of the most sought-after brands across fashion, beauty, accessories, footwear, and entertainment. With exclusive deals and new-season collections, the mall will come alive as a hub of style, sophistication, and indulgence, setting the tone for the festive shopping season ahead.

 

The sale offers discounts of up to 70% across a wide range of popular international and national brands spanning diverse categories. More than a seasonal promotion, the Black Friday Sale at Bhartiya Mall of Bengaluru reflects the mall’s commitment to providing a dynamic shopping experience curated for its target audience that includes both millennials and Gen Z. Many Styles, One Destination – only at Bhartiya Mall of Bengaluru.

 

Event Details:

• Date: 27th - 30th November 2025

• Venue: Bhartiya Mall of Bengaluru

Godrej Agrovet Signs MoU With The State Government Of Andhra Pradesh For INR 70 Crore Investment

To expand the dairy processing capacity and set up new Samadhan centers for oil palm farmers

Godrej Agrovet Limited (Godrej Agrovet), one of India’s largest diversified agri-food businesses, today signed a non-binding Memorandum of Understanding (MoU) with the State Government of Andhra Pradesh (AP). Under this MoU, the company would be investing INR 70 Crore to expand the dairy processing and value-added product capacities in its dairy business and set up new Samadhan Centers – one-stop solution center for Oil Palm Farmers.

The MoU was signed in the presence of Shri Nara Chandrababu Naidu Garu, Hon’ble Chief Minister of Andhra Pradesh; Sunil Kataria, MD & CEO, Godrej Agrovet and Rakesh Swami, Group President – Corporate Affairs, Godrej Industries Group.

Commenting on the occasion, Shri Nara Chandrababu Naidu Garu, Hon’ble Chief Minister of Andhra Pradesh, said, “Strengthening the agri-food processing sector is imperative for farmers of our soil to proposer. In sync with the same, we are delighted to partner with Godrej Agrovet, a strong and reliable partner. I am confident that this partnership will not only help strengthen our agricultural ecosystem but also create sustainable livelihoods for the community at large while driving economic growth.”

Sunil Kataria, CEO & MD, Godrej Agrovet, said, “We are grateful to the government of Andhra Pradesh for fostering an ecosystem that supports businesses and uplifts communities.”

“Today’s MoU is a testimony of our intent to strengthen our agri-food processing capabilities while continuing to empower farmers. With a strong legacy of innovation in food processing, our mission remains to advance India’s nutrition landscape and contribute to the growth of agri-economy.”

Godrej Agrovet’s wholly owned subsidiary Creamline Dairy Products Limited, which sells products under the brand name Godrej Jersey, will be expanding its dairy processing and value-added products capacities in three phases.

The company’s oil palm business, a largest oil palm processor in India and working directly with the farmers for the entire lifecycle of the crop, will be establishing five new Samadhan Centers. Samadhan is a one stop solution centre that would provide a comprehensive package of knowledge, tools, services and solutions to oil palm farmers.

Rakesh Swami, Group President – Corporate Affairs, Godrej Industries Group, said, “Andhra Pradesh has been a key state for Godrej Industries Group, playing a pivotal role in our growth across sectors. The signing of this MoU reflects the State's speed of doing business and partnership oriented approach, notably through its streamlined approvals process and investor-friendly policies. We look forward to contributing to Andhra Pradesh's growth story and remain committed to expanding our groups footprint across consumer, real estate and finance business too.”

About Godrej Agrovet:

Godrej Agrovet Limited is a diversified, Research & Development focused food and agri-business conglomerate, dedicated to improving the productivity of Indian farmers by innovating products and services that sustainably increase crop and livestock yields. GAVL holds leading market positions in the different businesses it operates - Animal Feed, Crop Protection, Oil Palm, Dairy, Poultry and Processed Foods. GAVL has a pan India presence with sales of over a million tons annually of high-quality animal feed. Our teams have worked closely with Indian farmers to develop large Oil Palm Plantations, which is helping in bridging the demand and supply gap of edible oil in India. In the crop protection segment, the Company has strong presence in the B2B segment through its subsidiary Astec LifeSciences and through its extensive distribution, network pan-India delivers innovative agrochemical offerings catering to the entire crop life cycles. In Dairy, Poultry, and Processed Foods, the company operates through its subsidiaries Creamline Dairy Products Limited and Godrej Foods Limited. Apart from this, GAVL also has a joint venture with the ACI group of Bangladesh for animal feed business in Bangladesh.

Liwa International Festival 2026: Abu Dhabi’s Winter Festival In The Heart Of Al Dhafra Region

From thrilling motorsports and family fun to cultural discoveries and drone shows, the desert comes alive from 12 December 2025 to 3 January 2026 — don’t miss a moment of Abu Dhabi’s ultimate winter festival

The Desert’s Grand Stage’, the Liwa International Festival, will return from 12 December 2025 to 3 January 2026, bringing 23 days of culture, adventure, motorsports, music, and family fun to the golden dunes of the Al Dhafra region.

Set against the breathtaking backdrop of the soaring, 300-metre Tal Moreeb – the UAE’s tallest dune – the festival has become one of the country’s most anticipated annual events, where heritage and adventure blend with the warmth of quality time with family and friends. Since its debut in 2001, the Liwa International Festival has grown into Abu Dhabi’s ultimate winter experience, offering something for everyone – from world-class racing and dune sports to immersive cultural moments and lively entertainment.

This year, the festival opens with the Forsan Al Emarat show – the official aerobatics demonstration team of the United Arab Emirates Air Force – and a captivating display of fireworks set to light up the desert sky.

Motorsports and Adventure

Each winter, Liwa becomes the beating heart of motorsport in the region, and this year’s edition promises even more action and excitement. The festival kicks off with Freestyle Drift on 12–13 and 22–23 December, followed by the Spartan Race Liwa on 13 December and Bike Drag Racing on 14 December. The excitement continues with Falconry from 15–17 December, showcasing precision and heritage, and the Car Stunt Championship on 19–20 December, alongside the highly anticipated Mud Fest.

The Liwa Running Challenge follows on 20 December, together with the Liwa Cycling Race and Liwa UTV on 21 December. Next, we’ll lead into the high-energy Liwa Burnout Championship on 25 December. On 26 and 27 December, the desert will roar to life with Liwa Drift, Monster Jam, and the Tal Moreeb Running Challenge (26 December), while the Liwa Padel Championship and Liwa Cycling Challenge run from 26–28 December and on 27 December, respectively. Motorsport fans can also enjoy the Sand Wrestling Championship on 26–27 December, followed by the return of the Car Stunt Championship on 28–29 December.

The festival continues with the Electronic Freestyle Championship on 30 December, and the Tal Moreeb Car Championship from 31 December to 3 January, featuring multiple racing categories. The lineup also includes Football and Padel every weekend, as well as Boxing from 15–21 December, ensuring there’s never a dull moment until the very end. The Jetour Travel Conference will also take place on 19, 20, and 21 December.

Throughout the festival, visitors can also enjoy daily Dune Projection Shows and Drone Shows and Hot Air Balloons every weekend, transforming the Liwa desert skyline each evening into a spectacular display of light, sound, and motion. Water Karting and Mini Tank Paintball will also be available daily from 12 December to 3 January, offering a thrilling experience for visitors looking for some action.

Fireworks will illuminate the desert sky during the opening ceremony, weekends, New Year’s Eve and the closing ceremony, creating memorable moments throughout the festival.

Family Fun for Everyone

At the heart of the festival lies Liwa Village, a lively hub of entertainment and discovery designed for all ages. Families can enjoy water karting, carnival rides, skill games, pony rides, and two exhilarating ziplines (one for children and one for adults). The Classic Car Museum, Auto Zone, Horror Escape Room, and Smash Room add extra excitement, while younger visitors will love the Pony Grove and petting zoo.

Attractions this year include the Souk Zone and Pop-Up Heritage Shops for handmade crafts and local treasures, while the Performance Stage hosts live music, cultural acts, and daily entertainment.

Food lovers can savour both Emirati favourites and global cuisines across the festival’s many F&B and retail outlets.

A New Year’s Celebration To Remember

The grand finale of the Liwa International Festival is set to be unforgettable. On 31 December, the Tal Moreeb Car Championship begins its three-day run, setting the stage for thrilling motorsport as 2025 turns to 2026. Visitors can enjoy a special New Year’s Eve concert, followed by a magnificent fireworks show lighting up Liwa’s vast desert sky.

This celebration invites visitors to welcome the new year surrounded by music, adventure and the breathtaking landscape of Al Dhafra.

Beyond the thrills, Liwa International Festival celebrates the UAE’s proud heritage and traditions. From falconry and handicrafts to Souk, the festival connects the spirit of the desert to the nation’s enduring love for culture, community, and innovation.

Plan Your Visit

Join the UAE’s must-do winter event and create lasting memories with family and friends at the Liwa International Festival 2026 – where adventure, culture, and connection meet in one extraordinary setting.

Visitors can pre-book glamping tents or local accommodation, or bring their own RVs and tents to camp under the stars in the heart of Liwa, surrounded by the golden dunes of the Al Dhafra region.

Learn more at liwainternationalfestival.ae and instagram.com/liwafest

About the Department of Culture and Tourism – Abu Dhabi:

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors and its creative industries, fuelling economic progress and helping to achieve Abu Dhabi’s wider global ambitions.

By working in partnership with the organisations that define the emirate’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism industries.

DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.

For more information about the Department of Culture and Tourism – Abu Dhabi and the destination, visit: dct.gov.ae and visitabudhabi.ae

Freshworks Launches New AI Capabilities To Minimize Customer Service Fragmentation And Deliver Faster, More Personal Support

 The new Freshdesk Command Center, Vertical AI Agents, and Freddy AI Insights eliminate service complexity so brands can focus on building stronger customer relationships

Freshworks Inc. (NASDAQ: FRSH) unveiled new capabilities at its flagship Refresh event, within Freshdesk, designed to help customer experience (CX) teams reduce response times, enhance resolution rates, and gain clearer insights into issues and escalations that impact efficiency and growth. The innovations enable CX teams to focus on their core mission: enable people to do what they do best - deliver customer service with creativity, innovation and empathy. 

The CX platform update includes three key capabilities. First, the new Freshdesk Command Center, a centralized workspace for multi-channel customer conversations and AI capabilities designed to streamline exceptional service delivery. Second, Vertical AI Agents with prebuilt workflows for ecommerce, fintech, travel, and logistics that significantly reduce repetitive support tasks. Finally, Freddy AI Insights for Freshdesk that provide leaders real-time visibility into trends impacting support operations, including service anomalies. These three innovations work together to maximize human-agent capacity, proactively prevent customer issues, and accelerate resolution. 

Freshworks’ Cost of Complexity Report found that common software-induced challenges encountered by customer service agents include uncustomizable workflows (42%) and too many tools to toggle between (36%). If customer service agents could eliminate productivity issues caused by the tools they use, they would have time to focus on work that actually matters (42%), more brain space for creativity and strategy (35%), and stop drowning in repetitive tasks (33%). 

“CX leaders want to scale instant, empathetic service without sacrificing quality or time. Yet fragmented systems, outdated tools and redundant processes waste hours of their teams’ time,” said Srini Raghavan, Chief Product Officer of Freshworks. “Freshworks is breaking that cycle of complexity by uniting how teams work and helping them reclaim hours of lost productivity, enabling teams to meet customer needs with greater speed, and giving leaders an easy way to uncover growth drivers and detractors proactively.” 

The new Freshdesk capabilities are designed to: 

Bring Conversations, Context, Intelligence, and Action Together in One Workspace with the Freshdesk Command Center 

The Freshdesk Command Center streamlines customer service operations by reducing manual data retrieval and enabling faster response times through AI assistance and process automation. The consolidation of multiple communication channels and integration of AI capabilities into a single workspace brings together email, chat, WhatsApp, and social media communications, eliminating the need for agents to navigate between multiple applications or tabs. 

The platform uses AI to identify conversation sentiment automatically and display SLA deadlines, providing real-time visibility into support operations. Agents can access purchase history, subscription information, FedEx shipping updates, Stripe payment details, and Shopify product data directly within each customer conversation view. 

Freddy AI Copilot, Freshdesk's AI assistant, operates within the command center to provide real-time support to service agents. The AI summarizes email threads, generates response suggestions, and provides recommended actions without requiring agents to leave their workspace. Single-click actions can initiate complete processes, including refund approvals, replacement orders, and automatic activity logging, reducing resolution time for customer requests. 

Proactively Detect Escalations and Gain Clarity into Service Operations with Freddy AI Insights 

Freshworks’ Freddy AI Insights provides leaders with real-time visibility into performance trends and anomalies, helping them act with precision before issues impact the customer experience. Teams receive proactive alerts for things like support volume spikes, SLA breaches, and bottlenecks within agent groups. Built-in root cause analysis explains why performance shifts occur, with clear visual breakdowns that empower leaders to act decisively before issues impact customer experience. Freddy AI Insights functions as an always-on analytics companion, identifying critical patterns, quantifying impacted teams, and turning insight into foresight. 

Resolve Up to 80% of Customer Queries Instantly with Out-of-the-Box, Industry-Specific AI Agents 

Available through Freddy AI Agent Studio — a place to build, test, and monitor AI agents — the new Vertical AI Agents for eCommerce, fintech, travel, and logistics come with over 50 prebuilt workflows that deliver immediate value by eliminating the need to build from scratch, allowing for faster deployments. These vertical AI agents are designed to take action, beyond just answering questions. With integrations across business systems like FedEx, Shopify, and Stripe, and the flexibility to create custom agentic workflows in minutes, vertical AI agents deliver complete, industry-specific resolutions. Four of the world’s largest industries benefit from the following: 

● eCommerce: Answer product questions, check inventory, place and track orders, and handle returns or exchanges. 

● Fintech: Manage balance and statement inquiries, review credit scores, provide billing details, process payments, and handle updates or cancellations. 

● Logistics: Track shipments, schedule pickups, validate documents, automate claims, and manage reverse logistics. 

● Travel: Book trips, edit reservations, manage loyalty programs, check travel updates, and capture feedback. 

Customers who received early access to Freshworks’ agentic workflows, launched in June, report an average deflection rate of 65%, with some achieving up to 80% of service issues resolved by AI Agents. 

● Gail’s Bakery, a high-growth retail and café chain with over 100 locations across the UK, highlights the ability to scale service quality without sacrificing customer connection. "Freddy AI Agent now handles around a thousand inquiries for us every month, which is game-changing for a two-person team and gives us breathing room to focus where it really matters," said Julia Ramil, Customer Experience Manager at Gail’s Bakery. "We value real connection, and this approach means the agentic workflow handles the everyday questions, ensuring our staff can prioritize the nuanced interactions that elevate the customer experience." 

● Upayments, a leading financial technology company specializing in digital payment solutions across the Middle East, quantifies the value of agentic workflows. “Freddy AI Agent automatically routes every query to the right team, cutting a full manual step and saving us real time every day," said Abdulrahman Al-Thekair, Customer Experience Director at Upayments. "Every week, we discover new ways to leverage agentic workflows. It’s not just an automation feature anymore — it’s become an essential part of how we scale support." 

● iPostal1, a leading provider of digital mailbox services with 1.3 million mailboxes in more than 4,000 locations, automates key customer support tasks with Freddy AI Agent Agentic workflows. This has saved up to 12 minutes per customer interaction, completing critical steps in as little as 7 seconds—a 99% improvement! 

“Every customer service leader wants to leverage AI to automate interactions, and expectations are at an all-time high,” said Michelle Morgan, Research Manager at IDC. “The challenge is that organizations spend too much time designing and deploying AI agents. They need faster, easier ways to launch agents that not only answer questions but take action—helping teams save time and focus on high-impact work.” 

About Freshdesk 

Freshdesk is the modern, unified customer service solution that streamlines ticketing, communication, and automation in a single platform. Its intuitive interface and omnichannel support enhance productivity and provide seamless customer experiences. Powered by AI, it provides proactive guidance, automates tasks, and enables intelligent decision-making to enhance support efficiency. Freshdesk delivers world-class support experiences that drive customer satisfaction and business success, empowering global teams to thrive in today’s fast-paced environment. For more information visit: https://www.freshworks.com/freshdesk/  

About Freshworks 

Freshworks Inc. builds uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. For the latest company news and customer stories, visit www.freshworks.com and follow us on Facebook, LinkedIn, and X.

Abbott Launches New And Advanced Ensure Diabetes Care, A Clinically Proven Formula To Help Manage Blood Sugar

Abbott’s Ensure Diabetes Care is reformulated to help manage blood glucose, weight, and support health for people living with diabetes

Abbott, the global healthcare company, today announced the launch of a new and advanced formulation of Ensure Diabetes Care. Building on over 30 years of pioneering scientific nutrition and supported by more than 60 clinical trials, this innovation empowers people with diabetes to live a better life.

It features a triple care system with vital nutrients, including 4X higher myo-inositol*, a low glycemic index carbohydrate blend, which is designed to help minimize blood sugar spikes. Combined with high protein and high fiber, these nutrients work together to support blood sugar control, help reduce cholesterol, and aid in weight management. This also helps preserve lean muscle during weight loss, while significantly reducing overall body fat, including visceral fat — stored deep in the belly around organs like the liver and pancreas — which is linked to conditions such as heart disease, type 2 diabetes, and high blood pressure. ** [i]

Globally, diabetes is one of the fastest-growing health challenges today with 589 million adults living with the condition, and this number is predicted to rise to 853 million by 2050.[ii] India, with 101 million people living with the condition, ranks second worldwide in diabetes prevalence.[iii] Focusing on proven solutions — including nutrition’s essential role in diabetes management — can help decrease this burden.

Nutrition and glycemic control are important factors that may be a challenge to manage. Glycemic control refers to how well a person is able to maintain their blood glucose levels within a healthy range. Three out of four people living with diabetes have poor glycemic control due to a variety of factors that include nutritional habits[iv], genetic predisposition[v] and lifestyle[vi].[vii]

Agnes Siew Ling Tey, Ph.D., senior lead, clinical science and nutrition in Abbott’s Asia-Pacific nutrition R&D centre says, “Diabetes-specific nutritional formula is a cornerstone of diabetes management. Clinical evidence shows that it can significantly improve glycemic control, reduce cardiometabolic risk, and support weight management.[viii] When integrated into lifestyle interventions, it offers a powerful tool to enhance long-term health outcomes for people living with diabetes.[ix]”

She further added: “Finding the right nutritional plan for diabetes management is a critical part of optimizing quality of life, but it’s not easy. Ensure Diabetes Care’s new and advanced formulation is a science-backed and convenient solution to help those living with diabetes adjust their lifestyles and take control of their health.”

New and Advanced Ensure Diabetes Care Formulation

The new Ensure Diabetes Care formulation features an advanced blend of ingredients designed to help support diabetes management.[x] The new formula has:

Advanced slow-digested carbohydrate with 4x higher inositol* that helps manage blood sugar

Dual blend of soluble and insoluble fibers (oat fiber) that help promote digestive tract health

Prebiotic FOS (Fructooligosaccharides) to promote growth of good bacteria and help maintain a healthy digestive system

A heart healthy fat blend to support cholesterol reduction[xi]#, cardiovascular health and is trans-fat free

This scientifically designed formulation provides essential vitamins and minerals with increased vitamin D, chromium, calcium, and zinc to help meet the nutritional needs of people with diabetes

No added sucrose, and high in protein and fiber

Anirban Basu, general manager for Abbott’s nutrition business in India says: “As diabetes continues to impact millions of lives across India and the world, solutions that empower individuals to take charge of their health are more critical than ever. Abbott’s new and advanced Ensure Diabetes Care formula reflects the company’s commitment to advancing science-based nutrition that supports better glycemic control and overall well-being. By integrating targeted nutrients and clinically proven ingredients, this innovation offers a meaningful step forward in helping people with diabetes live healthier, more active lives.”

Formats

Available in two flavors: Vanilla and Chocolate in 200gm, 375gm, 950gm, 1425gm and 1900gm pack sizes to meet need requirements.

Availability

The product is available at all pharmacies and ecommerce platforms: Apollo | Medplus | Amazon | Flipkart | Blinkit | Zepto | Big Basket| Swiggy Instamart | Tata 1mg | Netmeds