WinZO forges Exclusive Partnership with Balaji Telefilms For Microdrama On India’s First Transmedia Platform

 

• WinZO is redefining storytelling for the mobile-first world: fusing 2-minute games, 2-minute stories, and audio dramas.

• With Balaji Telefilms onboard, cinematic storytelling meets the power of India’s largest interactive entertainment platform.

WinZO, India’s largest interactive entertainment platform with 250 million users announced a landmark partnership with Balaji Telefilms to create India’s first transmedia universe, a creative ecosystem where stories, games, and characters move seamlessly across formats. Within just three months of launching its microdrama platform ZO TV, WinZO has crossed 500 titles globally acquired or commissioned in India, marking the fastest content expansion in the short-format entertainment space. This milestone places India firmly on the global map of the USD 26 billion short-drama industry, one of the fastest-growing creative categories worldwide.

 

The company is leveraging its successful legacy in publishing and distributing over 100 games, curating a tight-knit community of 75,000 content creators, and tapping into the needs of 250 million users in established markets like India and the US, as well as emerging markets such as Brazil to cross over 100 million episodes viewed on the platform in a short span, defining the new creative economy, where entertainment, technology, and culture intersect.

 

Globally, microdrama has witnessed explosive growth in market size, user base, mobile app downloads, and content creation. The global short-drama industry is expected to grow from USD 12 billion in 2025 to USD 26 billion by 2030. To truly create a global transmedia franchise, India needs to produce content of the caliber of cinema in the microdrama format. WinZO’s exclusive long-term partnership with Balaji Telefilms is aimed at achieving this goal. Balaji Telefilms, the studio that redefined Indian television and streaming content, joins forces with WinZO to create premium microdramas with cinematic quality and cultural depth, designed for both Indian and global audiences.

 

“We’re building the world’s first transmedia platform from India, where games, stories, and other digital experiences coexist. To do that, we’re partnering and investing to bring the entire creative ecosystem together,” said Paavan Nanda, Co-founder, WinZO. “Microdramas are the next global frontier. Our strategic  partnership with Balaji brings together the best storytellers and the best technology to create real, relatable stories that resonate with India and the world. We are excited to bring stories through this partnership to our over 250 million registered user base.”

 

Ekta Kapoor, Joint Managing Director, Balaji Telefilms Ltd, said: “Balaji has always believed that storytelling must evolve with the times. From television to digital and now to micro dramas, our journey has been driven by innovation and the desire to connect deeply with audiences everywhere. Through this collaboration with WinZO we’re creating micro dramas that reflect India’s evolving digital culture”

 

Nitin Burman,CRO, Balaji Telefilms Ltd, added: Audiences today are consuming content in shorter bursts but still crave emotion, drama, and connection, the very pillars of Balaji’s storytelling. This partnership with WinZO is a powerful convergence of creativity and technology, where technology enhances reach and storytelling becomes more interactive, and engaging than ever before.”

 

WinZO aims to create a creative shift in the category by focusing on quality writing, authentic characters, and deeply rooted cultural narratives that preserve India’s storytelling soul while laying the foundation for a global transmedia franchise. The company is also investing in India’s next generation of storytellers through workshops, creator accelerators, and industry collaborations at marquee forums such as the Waves Film Bazaar and the International Film Festival of India (IFFI), organised by the Ministry of Information and Broadcasting (MIB). These initiatives aim to nurture a new wave of creators who will tell India’s stories to the world, with microdrama as their first step into transmedia.

Apollo Cancer Centre Unveils Its Cellular Therapy And Blood & Marrow Transplant Centre In Bengaluru

Apollo Cancer Centre (ACC), Bannerghatta Road, Bengaluru, today announced the launch of its dedicated Apollo Cellular Therapy and Blood and Marrow Transplant Center, marking a significant milestone in advancing comprehensive cancer and haematology care in Karnataka. The new facility reinforces Apollo’s commitment to bringing multiple advanced cellular therapies and transplant modalities under one roof, enabling patients to access world-class, evidence-based treatments closer to home.

The launch event was attended by Dr. Neema Bhat, Senior Consultant Hematology BMT Physician and Paediatric Oncology; Prof. Dr. Vijay Agarwal, Senior and Lead consultant - Medical Oncology, Prof Dr Vishwanath S - Senior Consultant and Academic Advisor - Medical Oncology and Haemato oncology; Dr. Poonam Maurya, Senior consultant Medical Oncology and Hemato Oncology; Dr. Aditya Murali, Senior Consultant – Medical Oncology and Hemato Oncology. Mr. Akshay Oleti, CEO – Karnataka Region, Apollo Hospitals, was also present.

Speaking about the new facility, Dr. Neema Bhat, Senior Consultant Hematology BMT Physician and Paediatric Oncology, Apollo Cancer Centre, Bengaluru, said, “This launch marks another significant step in Apollo Hospital’s ongoing mission to make high-end cancer care more accessible in Karnataka. The new centre will cater to a wide range of patients requiring transplants for various conditions, including leukaemia, lymphoma, multiple myeloma, aplastic anaemia, thalassemia, and other complex hematologic disorders. It will be supported by an experienced team of haematologists, oncologists, infectious disease specialists, and critical care experts, working together to provide seamless care from diagnosis to post-transplant recovery. By providing advanced treatment options, the centre aims to improve survival outcomes and quality of life for the patients.”

Prof Dr Vishwanath S - Senior Consultant and Academic Advisor - Medical Oncology and Haemato oncology, Bengaluru, added, “A dedicated cellular therapy and transplant program must function on clinical discipline. What sets this centre apart is its focus on protocol fidelity, academic oversight, and rigorous infection-control systems. These elements are fundamental to delivering transplants safely and consistently within a well-structured clinical environment.”

Prof. Dr. Vijay Agarwal, Senior and Lead consultant - Medical Oncology, Bengaluru, said “The future of cancer treatment lies in harnessing the body’s own cells to fight disease. With the establishment of this centre, we are creating an ecosystem that combines advanced research, clinical expertise, and compassionate care. Our focus is not only on performing transplants but also on developing next-generation cellular therapies that can transform outcomes in both malignant and non-malignant conditions.”

Mr. Akshay Oleti, CEO – Karnataka Region, Apollo Hospitals, said, “The launch of this state-of-the-art Centre is a testament to our focus on enhancing Karnataka’s healthcare infrastructure. With this new facility, we aim to expand access to complex haematology and transplant services for the patients in the State. Our endeavour is to ensure that every patient receives world-class care within their own state, supported by Apollo’s legacy of trust and excellence.”

Sharing her perspective, Dr. Poonam Maurya, Senior consultant Medical Oncology and Hemato Oncology, Apollo Cancer Centre, Bengaluru, said, “One of the most overlooked challenges in transplant medicine is the sheer logistical strain on families—frequent consultations, complex investigations, and prolonged admissions. By integrating diagnostics, transplant services, and structured post-transplant follow-up within a single ecosystem, this centre will substantially reduce that load and ensure a more streamlined and supportive care experience.”

Commenting on the significance of the new center, Dr. Aditya Murali, Senior Consultant – Medical Oncology and Haemato oncology, Apollo Cancer Centre, Bengaluru, said, “Cellular therapies are evolving at a remarkable pace, spanning allogeneic and haploidentical transplants to increasingly sophisticated immune-engineered interventions. Delivering these modalities requires controlled environments, multidisciplinary coordination, and strict adherence to validated clinical protocols. This facility strengthens our ability to administer such therapies with the precision they demand.”

Apollo Hospitals has been at the forefront of expanding Blood and Marrow Transplant (BMT) programs across the country, with successful units in Chennai, Hyderabad, and Visakhapatnam. The new launch in Bengaluru extends Apollo’s cellular therapy and comprehensive transplant and expertise to southern Karnataka and neighbouring regions, reinforcing its position as one of India’s most trusted destinations for advanced cancer and haematology care.

#WinningOverCancer

Samsung TV Plus Inks First-Of-Its-Kind Content Deal With A Lineup Of Top Creators

Exclusive partnership, including worldwide premier of Mark Rober’s first-ever dedicated FAST channel in India

Samsung TV Plus, India’s leading free ad-supported streaming television (FAST) service, has partnered with a slate of top global Creators to stream their exclusive FAST channels on the biggest screen at home.

Six curated channels launched in India, include the worldwide premier of Mark Rober’s first-ever dedicated free ad-supported streaming TV channel. Samsung TV Plus now offers over 160 channels, available on more than 14 million Samsung Smart TVs across India.

With more than 71M subscribers, Mark Rober – a former NASA engineer, inventor, educator, and one of the most influential Creators on the planet - brings his signature mix of science, creativity, and joy to television audiences around the world.

“I’ve always believed science and engineering are just fancy words for curiosity and creativity,” said Mark Rober. “This channel is a way to spread that spirit to even more people around the world. It’s a way to make learning feel fun - something you want to do, not something you have to do.”

This latest slate of Creator channels brings a new wave of genre-defying voices to the streaming service, including Michelle Khare’s Challenge Accepted, Epic Gardening TV, The Try Guys, Brave Wilderness, and The SorryGirlsTV.

This first-of-its-kind content deal, is part of a broader, global expansion by Samsung TV Plus to shape the next era of television as a premium destination for world-class Creators and redefine what entertainment looks like on the biggest screen at home.

"Mark Rober’s blend of science, creativity, and curiosity have inspired millions around the world,” said Salek Brodsky, Senior Vice President and Global Head of Samsung TV Plus. “As part of our growing Creator roster, Mark Rober TV captures a shared sense of wonder that brings generations together. We’re thrilled to welcome Mark and our expansive slate of Creators to even more audiences around the world through Samsung TV Plus.”

Samsung Newsroom India: Samsung TV Plus inks first-of-its-kind content deal with a lineup of top Creators

About Mark Rober

Mark Rober has amassed over 14 billion views by creating incredible science-focused builds and pranks on his YouTube channel, with 71 million subscribers and counting. In the summer of 2022, Rober announced his secret project, called CrunchLabs, a massive Willy Wonka-style factory of creativity in the San Francisco Bay Area, where the team creates each original, buildable engineering toys and the super fun (and science-packed) videos from scratch with an express focus on getting as many brains as possible excited about science and engineering.

Since its founding, CrunchLabs has offered a monthly subscription for kids that delivers original STEM toys and exclusive videos that entertain and teach STEM principles. Kids can’t get enough - the first run of Build Box sold out in under a week. Build Box's success paved the way for Hack Pack, the second product from CrunchLabs that demystifies coding and robotics for teens and adults with robot-in-a-box builds. Today, there are hundreds of thousands of subscribers and millions of boxes shipped.

Rober is also known for his YouTube videos, including glitter bombing porch pirates and phone scammers, making mazes for squirrels in his backyard, the world's largest and smallest Nerf™ gun, and more.

About Samsung TV Plus

Samsung TV Plus is the go-to service for free, premium entertainment that allows content owners and advertisers to engage consumers at scale. As a leader in free ad-supported TV (FAST) and video-on-demand (AVOD), Samsung TV Plus is the #1 free ad-supported app on Samsung Smart TVs, with over 3,500 ad-supported linear channels available across 30 territories. Samsung TV Plus is exclusively available across Samsung TV and Smart Monitors. To learn more, visit https://www.samsung.com/au/tvs/smart-tv/samsung-tv-plus/

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news,  visit the Samsung Newsroom at news.samsung.com.

SBF Opens Fourth Singapore Enterprise Centre In Bengaluru To Boost Singapore–India Business Collaboration

The Singapore Business Federation (SBF) inaugurated its fourth Singapore Enterprise Centre (SEC) in Bengaluru, India — its first outside Southeast Asia — to help Singapore enterprises, especially SMEs, tap into India’s fast-growing market. The new Centre is part of the GlobalConnect@SBF initiative by Enterprise Singapore (EnterpriseSG) and SBF, which supports companies in international expansion through advisory, networking, and business matching.

India, the world’s fourth-largest economy with a projected GDP growth of 6.6% in 2025, remains Singapore’s largest source of FDI for the seventh consecutive year. With business interest from Singapore companies rising steadily, the SEC@Bengaluru aims to engage over 470 enterprises in the next two years through trade missions, seminars, and market programmes.

The launch was officiated by Ms Gan Siow Huang, Singapore’s Minister of State for Foreign Affairs and Trade and Industry; Ms Shobha Karandlaje, India’s Minister for Labour and Employment and MSME; and Mr Priyank M. Kharge, Karnataka’s Minister for Electronics, IT & Biotechnology, and Rural Development.

A Memorandum of Understanding (MoU) was signed between LAC Global Pte Ltd and JVKM India (Mitraa Wellness) to expand collaboration in health and wellness, combining Singapore’s science-based formulations with India’s natural healing traditions.

The new SBF–India Business Committee (SBF–IBC), chaired by Mr Prasoon Mukherjee, Chairman of Universal Success Enterprises Ltd, will serve as a strategic bridge between the business communities of both countries. Key corporate partners supporting SEC@Bengaluru include HSBC (Banking Services), In.Corp Advisory Services (Incorporation), Black Mountain (Human Resources), Universal Success Enterprise, New Kolkata International Development, Transworld, Thakral Group, and MAP Group (PT Mitra Adiperkasa).

“The opening of SEC@Bengaluru marks a significant milestone as we help Singapore enterprises explore India’s vibrant market,” said Mr Kok Ping Soon, CEO of SBF. “From startups to large corporations, this Centre will serve as a single point of contact for businesses seeking to learn, land, and localise in India.”

Mr Tan Soon Kim, Deputy Managing Director, Markets, EnterpriseSG, added, “India offers vast opportunities in advanced manufacturing, renewable energy, infrastructure, and urban solutions. The SEC complements our efforts to support Singapore companies participating in India’s growth story.”

Mr Prasoon Mukherjee, Chairman of the SBF–India Business Committee, said, “The Bengaluru Centre will empower enterprises from both nations with trusted partnerships and real-time market intelligence, turning the ‘Make in India’ and ‘Digital India’ visions into cross-border success.”

About Singapore Business Federation (SBF)

SBF is Singapore’s apex business chamber with over 32,000 members across diverse industries. It champions business transformation and internationalisation through policy advocacy, partnerships, and capability programmes.

Visit: www.sbf.org.sg

Protean And Yappes Partner To Deliver Enterprise-Grade API Lifecycle Management On Protean Cloud

Protean eGov Technologies Limited, a pioneer in building population-scale digital infrastructure and trusted digital ecosystems, today announced a strategic partnership with Yappes Technologies Private Limited, a leading provider of unified API lifecycle management solutions.

 

Unveiled at the Global Fintech Festival (GFF) 2025 in Mumbai, this partnership marks another milestone in Protean’s mission to strengthen India’s sovereign, compliant, and scalable digital infrastructure. Through this collaboration, Protean Cloud customers can now access enterprise-grade API lifecycle management capabilities — enabling faster innovation, stronger security, and simplified compliance for regulated sectors such as BFSI, Government, and FinTech.

 

“At Yappes, our mission is to enable organizations to run secure, resilient, and compliant API ecosystems,” said Rajagopal Somasundaram, Co-Founder & CTO, Yappes Technologies. “Unveiling this partnership at the Global Fintech Festival 2025 reflects our shared vision with Protean to empower enterprises to innovate faster, comply seamlessly, and operate at population scale.”

 

“Protean Cloud has been built as a sovereign and trusted infrastructure to meet regulatory and enterprise needs,” said Rakesh Dosi, Chief Business Offcier, Protean eGov Technologies ltd. “By announcing this collaboration at GFF 2025, we are demonstrating our commitment to strengthening India’s digital public infrastructure and ensuring that customers gain direct access to world-class API lifecycle management on Protean Cloud.”

 

Enabling Secure and Scalable API-Led Transformation

APIs form the backbone of modern digital ecosystems, powering financial services, governance platforms, and enterprise innovation. However, the proliferation of unmanaged APIs often results in security vulnerabilities, compliance challenges, and operational inefficiencies. By integrating the Yappes API Management Platform natively within Protean Cloud, enterprises gain a unified, end-to-end solution for API design, deployment, security, monitoring, and monetization — all within Protean’s sovereign and regulator-aligned infrastructure. This partnership directly addresses the evolving needs of regulated entities, ensuring that their digital services are built, governed, and scaled securely within India’s data boundaries.

 

Key Benefits for Protean Cloud Customers

·         Comprehensive API Lifecycle Management – Centralized platform for API creation, deployment, governance, and retirement.

·         Regulatory Alignment – Pre-configured controls aligned with RBI, SEBI, IRDAI, and global compliance standards.

·         Trusted Security – Multi-layer protection with advanced authentication, encryption, throttling, and observability.

·         Developer Productivity – Private API marketplace and tools for faster onboarding, testing, and integration.

·         Scalability & Resilience – Proven infrastructure designed for high-volume, mission-critical digital services.

 

With this collaboration, FinTechs and regulated enterprises can now leverage Protean Cloud for:

·         Faster Onboarding: Secure sandboxed environments, auto-generated APIs, and simplified partner integrations.

·         Enhanced Security: Zero-trust enforcement, encryption, RBAC, and API-level observability.

·         Simplified Governance: Policy-driven controls, audit trails, and regulator-ready compliance.

·         Revenue Enablement: Built-in tools for API monetization, analytics, and private marketplace publishing.

·         Operational Confidence: SLA-backed infrastructure with geographic redundancy and low-latency performance.

 

Use cases span payments, account aggregation, digital lending, KYC onboarding, and embedded finance, enabling faster partner go-lives, cleaner integrations, and regulator-ready infrastructure.

 

About Protean eGov Technologies Limited:

Protean eGov Technologies Limited is a leading provider of population-scale digital public infrastructure and cloud services, enabling secure, compliant, and resilient platforms for governments, regulators, and enterprises. With a focus on innovation, sovereignty, and trust, Protean empowers organizations to accelerate digital transformation and deliver citizen- and customer-centric services at scale. For more information visit: proteantech.in 

Shiprocket Brings SHIVIR 2025 To Bengaluru: Powering Next Phase Of AI-Led Commerce

Supported by Google, Meta, Amazon Shipping and other prominent industry collaborators, SHIVIR 2025 will play a pivotal role in defining the future of MSME and D2C commerce in India

Shiprocket, India’s leading eCommerce enablement platform, is set to host the 7th edition of its flagship summit, Shiprocket SHIVIR 2025, for the first time in Bengaluru on November 20, 2025, at The Ritz-Carlton. Built around the theme “AI Commerce for Bharat – Made for Bharat,” the summit will bring together India’s most influential voices in digital commerce to explore how artificial intelligence is transforming the future of business. This marks a key milestone in Shiprocket’s broader strategy to expand its footprint across India, deepening engagement with southern markets and strengthening its position as the commerce backbone of Bharat.

Recognised as one of India’s premier platforms for the MSME and D2C ecosystem, SHIVIR 2025 has evolved into a hub where technology, entrepreneurship, and innovation converge to shape the future of commerce. The Bengaluru edition is being hosted in the country’s technology capital, home to some of India’s most vibrant digital-first businesses and an ever-growing community of online sellers. The choice of Bengaluru underscores the event’s focus on empowering sellers through innovation, digital infrastructure, and AI-led solutions that drive growth and efficiency. The summit will bring together leading D2C founders, investors, policymakers, and ecosystem enablers to exchange insights on AI-driven fulfilment, intelligent personalisation, cross-border commerce, and scalable digital solutions. Through these conversations, SHIVIR 2025 aims to equip sellers with the knowledge, tools, and partnerships needed to build resilient, customer-centric, and globally competitive businesses.

“Bringing SHIVIR to Bengaluru for the first time marks a strategic milestone in Shiprocket’s journey to deepen its footprint across India,” said Saahil Goel, MD & CEO, Shiprocket. “We’ve seen strong demand from our merchant and partner community across southern India, who wanted a platform like SHIVIR closer to them after the overwhelming response in Delhi. Bengaluru with its deep-rooted culture of technology and entrepreneurship embodies the spirit of innovation that drives India’s digital commerce ecosystem. SHIVIR 2025 will set the stage for how AI-led commerce can unlock Bharat’s next phase of growth and global competitiveness.”

Key attractions at SHIVIR 2025 include:

The day-long event will feature keynote sessions, panel discussions, and hands-on workshops designed to equip businesses with the tools and frameworks needed to thrive in the evolving digital commerce landscape.

Distinguished Keynotes and Panels: Building on the success of previous editions featuring industry luminaries such as Vijay Shekhar Sharma (Paytm), Peyush Bansal (Lenskart), Shraddha Sharma (YourStory), and Sarthak Ahuja (Author & Startup Advisor), SHIVIR 2025 will assemble India’s foremost voices from the startup and investment ecosystem. This year’s distinguished lineup includes Arjun Vaidya (Co-founder, V3 Ventures), Kanwaljit Singh (Founder & Managing Partner, Fireside Ventures), Bhavanipratap Rana (Investment Adviser, Susquehanna Asia Venture Capital), Rohant Shyam Rammohan (Partnerships Leader, Meta), Chaitanya Ramalingegowda (Co-founder, Wakefit), Aditya Anand (Co-founder, Yoga Bar), and others. Sessions will provide strategic insights on AI-driven innovation, emerging investment trends, and the evolving consumer landscape of Bharat.

Strategic Intelligence Sessions: Comprehensive discussions on eCommerce, customer experience, fulfilment, and data-driven commerce will feature exclusive product launches, the release of Shiprocket’s AI x eCommerce Insights Report, and showcases from over 30 leading ecosystem partners.

Workshops on Build, Automate, and Scale: Hands-on, expert-led workshops will equip brand teams to leverage AI-enabled automation, no-code workflows, personalised experiences, and optimised last-mile logistics.

Interactive Tech Experience Zones: Attendees will have the opportunity to engage with live demonstrations of next-generation intelligent commerce solutions, including AI-powered seller co-pilots, post-purchase experience tools, and global commerce enablement platforms.

Curated 1:1 Networking: Networking sessions will facilitate purposeful interactions between founders, investors, and ecosystem partners, fostering collaboration and long-term strategic partnerships.

Register now: https://shivir.shiprocket.in

EDII Launches National Movement For Entrepreneurship With “Udyamita Pakhwada”

To conduct region-focused programmes across 19 states, with inaugural event in Ladakh

Entrepreneurship Development Institute of India (EDII), Ahmedabad, a 'Centre of Excellence' recognised by the Ministry of Skill Development & Entrepreneurship, Government of India announces the launch of its initiative - Udyamita Pakhwada 2025 (Entrepreneurship Fortnight 2025), a nationwide celebration of entrepreneurship and innovation with an aim to foster an entrepreneurial mindset and strengthen local innovation ecosystems. The initiative, being implemented in collaboration with state government education departments and higher education institutes, is focussed on nurturing innovation, employment generation, and self-reliance among diverse demographics in the world’s third largest entrepreneurial ecosystem.

The entrepreneurship fortnight, Udyamita Pakhwada, was inaugurated by Shri Kavinder Gupta, The Honourable Lieutenant Governor of Ladakh on 09 November 2025 in Leh, Ladakh. The inaugural event, which coincided with the National Entrepreneurship Day, witnessed the release of the Enterprising Ladakh Report and a Catalogue of Enterprises, along with the inauguration of a Product Wall and exhibition showcasing over 80 local enterprises established under the programme. Under the theme Enterprising Ladakh, over 1,500 Ladakhi students have already been oriented on enterprise development, MSME setup, banking, and marketing.

Following its successful launch in Ladakh, simultaneously, similar regional programmes are being executed across multiple states in India between 09 November 2025 and 21 November 2025 to ensure students and aspiring entrepreneurs gain practical exposure to business creation and innovation. The programme will continue in several regions, including Gujarat, New Delhi,Uttar Pradesh, Tamil Nadu, Puducherry Uttarakhand, Madhya Pradesh, Assam, Karnataka, Odisha, Meghalaya, Chhatisgarh, and Manipur, among others, each focusing on a distinct theme that reflects the local entrepreneurial strengths and opportunities. The initiative will see workshops, exhibitions, dialogues, competitions, and mentorship sessions being conducted across participating regions, each tailored to local aspirations yet united under a shared vision.

Speaking on the launch of Udyamita Pakhwada, Dr Sunil Shukla, Director General, EDII, said, “Entrepreneurship today lies at the heart of India’s progress. Across the country, there is an abundance of untapped talent, ideas, and determination waiting to be channelled. Through Udyamita Pakhwada, we aim to ignite this spirit, enabling people from all social classes to transform their aspirations into enterprises that drive inclusive and sustainable growth.”