VOX India Launches New Primerra Flooring For High-Traffic Commercial Spaces

VOX India, a leader in innovative interior solutions, has announced the launch of a new variant in its popular Primerra SPC Flooring range, specially designed for high-traffic commercial spaces. The collection combines durability with modern flooring design ideas, offering unmatched style, performance, and comfort.

The new Primerra SPC Flooring is built with advanced technology to provide the perfect balance of strength and aesthetics. Engineered with SPC layers and an IXPE backing, it ensures superior resistance to scratches, stains, and moisture while delivering comfort underfoot, sound insulation, and quick installation.

The collection draws inspiration from wooden flooring textures, offering natural oak-inspired finishes that create timeless yet modern interiors. With versatile flooring designs suitable for offices, retail outlets, and hospitality projects, the range complements both classic and contemporary aesthetics. While it is crafted for commercial use, the innovative designs also offer inspiration for flooring design for home and flooring design for bedroom, making it an adaptable solution for architects and interior designers.

Advanced Features & Benefits

·         Design Versatility – Unique wooden flooring SPC finishes and brick patterns for statement-making interiors.

·         Durability & Performance – Scratch, stain, and water-resistant multi-layer SPC flooring design ensures long-lasting performance in heavy-traffic areas.

·         Comfort & Safety – IXPE backing provides sound absorption, insulation, and enhanced comfort, making it ideal for uneven surfaces.

·         Easy Installation – I4F Drop-Lock technology allows quick, gap-free fitting across both short and long panels.

·         Warranty & Reliability – Backed by a 10-year commercial warranty, VOX India assures long-term quality and performance.

Commenting on the launch, Varun Poddar, Founder, VOX India, said:
“VOX India is committed to offering solutions that match the evolving needs of our customers. This new Primerra wooden SPC flooring variant has been developed to withstand heavy commercial usage without compromising on style. It reflects our focus on blending innovation, functionality, and design for modern interiors.”

With this launch, VOX India expands its Primerra SPC Flooring portfolio, bringing globally inspired designs tailored for Indian commercial spaces. The new collection strengthens VOX India’s commitment to offering durable, stylish, and future-ready flooring design solutions that cater to the evolving demands of architects, designers, and businesses.

About VOX India

VOX is a renowned European brand at the forefront of designing, manufacturing, and distributing building materials. Since 1989, the Voelkel family—the driving force behind the brand—has established VOX as a symbol of independence, originality, and creativity in business.

Aligned with the ‘Make In India’ initiative, VOX has invested in local manufacturing to deliver high-quality, innovative solutions tailored to Indian consumers. By combining European expertise with indigenous production, VOX remains committed to enhancing homes and architectural spaces across the country.

Thums Up And Biryani, Together At Their Most Toofani Across India

Thums Up’s new campaign unites Shah Rukh Khan and Jagapathi Babu to celebrate India’s love for biryani and Thums Up, with exclusive TV, digital, and consumer engagement activations

Thums Up, Coca-Cola India’s iconic billion-dollar brand, today launched its latest campaign “Biryani Ek Nahi, Do Haath Se Khaate Hai", starring Bollywood superstar Shah Rukh Khan and Telugu cinema legend Jagapathi Babu. This campaign is an ode to the perfect biryani experience, transforming it into an immersive ritual free of distractions. It’s about slowing down, savoring every flavor, and truly living the moment.

 

Over the past three years, the brand has taken the nuance of enjoying biryani with Thums Up and shaped it into a celebrated ritual. What began as an instinctive beverage of choice with Biryani has grown into a cultural truth that consumers now recognize as their own. With its strong fizz and thunderous taste, Thums Up elevates India’s diverse biryani culture into a shared cultural moment.

 

The campaign builds on this momentum, positioning the pairing into more than just a meal. In a world where phones buzz, TVs flash, and life moves fast, biryani deserves more than a rushed bite. So, slow down, keep the phone aside, ditch the spoon and dig in into that plate full of biryani accompanied with a chilled Thums Up.

 

Directed by acclaimed filmmaker Karthik Subbaraj, the TVC opens with a tense standoff between Shah Rukh Khan and Jagapathi Babu that turns into a Toofani experience when biryani and Thums Up arrive.

 

Sumeli Chatterjee, Category Head – Sparkling Flavours, Coca-Cola India and Southwest Asia, said, “Thums Up has always stood for moments that are bigger than the ordinary. Over the last three years, we’ve shaped the biryani-Thums Up pairing into a distinct ritual. In 2023, we launched the Toofani Biryani Hunt series which received immense love from fans across the country. Now, we’re taking this further, cementing Thums Up and biryani as social currency. It’s become a cultural signal, one that people want to share, repeat, and make their own.”

 

Shah Rukh Khan said, “In India, we love to debate which Biryani is the best, Hyderabadi, Lucknowi, or Kolkata, but what’s undisputed is the way we enjoy it. You don’t rush biryani; you complement it with a Thums Up and let the flavors explode”

 

Jagapathi Babu said, “Biryani is not just a dish where I come from, it’s a tradition. You take your time with it, the aroma, the spices, every bite has its own story. And when you’ve got a Thums Up to go with it, that story always has a perfect ending.”

 

Kalpesh Patankar, Group CCO, VML India said, “This campaign redefines the biryani experience, transforming it into a bold new ritual where one hand simply isn’t enough. We invite India to put aside all distractions, pick up their favorite biryani with one hand, grab a toofani Thums Up with the other, and indulge in an unforgettable affair. Because biryani and Thums Up aren’t just a meal they’re a powerful celebration of togetherness.”

 

The integrated campaign will be rolled out across TV, digital, social, and on-ground touchpoints, and consumer engagement platforms that reward fans with exclusive Biryani vouchers. With this campaign, Thums Up makes the meal a moment people will want to return to, because while there are many ways to enjoy Biryani, there’s only one toofani way.

Mukand Sumi Special Steel Launches Greenfield Integrated Plant With Sustainable Vision

~This major expansion empowers MSSSL to cope with growing demand, promote green steel innovation, and advance India’s self-reliance objectives~

~ ₹2,345 Crore investment to drive Mukand Sumi's new integrated steel plant~

 

Mukand Sumi Special Steel Limited (MSSSL) has announced a significant expansion in production with the construction of a greenfield integrated steelmaking facility at Kanakapura, Koppal, Karnataka. A joint venture between India’s Bajaj Group and Japan’s Sumitomo Corporation, MSSSL continues to strengthen its position as a leading special steel manufacturer in India. With this collaboration, the MSSSL’s productive potential will increase to 700,000 tons per annum, positioning it among India’s preeminent special steel manufacturers.

This investment represents a crucial development in MSSSL’s long-term growth strategy. This capital investment is currently subject to environmental clearances.

 

India's initiatives, such as "Atma Nirbhar Bharat," the sturdy Indian economy, and infrastructure growth have increased demand for high-quality special steel across the industrial, energy, and automotive sectors. Since MSSSL's inception in 2018, it has delivered approximately 350,000 tons of special steel products each year, including Bars, Wire Rods, and secondary products, mainly to the automobile and engineering market. With a primary focus on quality, exceptional collaborations have paid off with domestic as well as international manufacturers.

MSSSL is addressing the rising demand and quality expectations by investing in innovative technologies, Jumbo bloom caster, and modern rolling and advanced testing & inspection facilities, empowering the production of essential grades for powertrains, railways, and bearings.

 

 According to Mr. Vipul Mashruwala, President, Mukand Sumi Special Steel Limited, “This expansion marks a significant milestone in our long-term growth roadmap. Guided by the forward-looking vision of our Chairman, Mr. Niraj Bajaj, we are investing in sustainable and future-ready technologies that will strengthen our position in the global special steel market. By enhancing our manufacturing capabilities, we are not only responding to the evolving demands of our customers but also aligning ourselves with the broader national objective of self-reliance. Our aim is to deliver exceptional value to our customers while building a future-ready, responsible steel ecosystem.”

 

 Designed as a sustainability-first plant, the new facility, with an investment of Rs 2,345 Crores, will follow a Zero Liquid, Solid, and Gaseous Discharge Model, with over 95% of energy needs met through renewables. MSSSL has committed to achieving net-zero steel manufacturing by 2050, and this expansion forms a critical milestone. Future phases will integrate hydrogen-ready infrastructure and carbon capture technologies. 

 

 “The new facility will allow us to serve growing demand with greater efficiency, quality, and environmental responsibility. It is a step forward in realizing our shared vision of creating a world-class, sustainable special steel enterprise.” Mr Vipul Mashruwala, President, Mukand Sumi Special Steel Limited, added further.

The project, expected to begin operations by early 2028, will see the commissioning of a 0.35 million tonnes per annum Integrated Steel Plant and will include Iron Making, Steel Making, and Blooming Mill facilities. This investment also focuses on flexibility, automation, and digital integration to ensure that product quality is consistent and energy use is optimized.

The expansion will sharpen MSSSL’s focus on critical applications in automotive, railways, oil & gas, energy, and bearing steel, positioning the company as a key partner for global OEMs. With this move, MSSSL aims to combine scale, sustainability, and smart manufacturing to support India’s 4.0 Industrial initiative to meet the global demand for low-carbon-emission, high-performance steel.

Samsung Begins Pre-Reserve For The Next Premium AI Tablets In India

Consumers can pre-reserve the premium AI tablets from August 29 to September 4

 

Samsung, India’s largest consumer electronics brand, today announced that consumers can now pre-reserve the upcoming premium AI tablets. The new AI tablet lineup is set to be impressively thin with superior build quality, offering users an immersive viewing experience, powerful performance and the convenience of Galaxy AI.

 

Customers can pre-reserve the latest tablets by paying a token amount of INR 1000 on Samsung.com, at Samsung Exclusive Stores, and at leading online and offline retail stores across India. Pre-reserved customers will be eligible for early access and will receive a Samsung 45W Travel Adapter worth INR 2999 upon purchasing the new Galaxy Tab.

 

The new premium AI tablet series is designed to enhance productivity and entertainment with its premium display, sleek design, and advanced Galaxy AI features. Whether for work, study, or play, these tablets promise a seamless experience powered by Samsung's cutting-edge technology.

PNB Marks National Sports Day 2025 With Enthusiastic Multi-Sport Tournament

~ PNB’s Hockey Team wins by 3-0 against Delhi 11 ~

Punjab National Bank (PNB), India’s leading public sector bank, celebrated National Sports Day 2025 with a spirited multi-sport tournament, reflecting its strong commitment to employee well-being and the promotion of a healthy work culture.

In line with the directives of the Ministry of Youth Affairs & Sports, the Bank successfully conducted competitions across four major disciplines—Cricket, Hockey, Badminton, Table Tennis, and the Plank Challenge. The events drew a record 453 participants from the PNB family, demonstrating enthusiasm, teamwork, and sporting excellence.

The event saw an active participation by Shri Ashok Chandra, MD & CEO, along with ED, Shri Bibhu Prasad Mahapatra, who applauded the winners and participants for their dedication and energy. 

PNB's Hockey Team participated in the National Sports Day event held at Shivaji Stadium, Connaught Place, on August 29, 2025. The team won against Delhi 11 with a score of 3-0. This victory on Major Dhyan Chand's birth anniversary highlights PNB's commitment to supporting hockey and carrying forward the legacy of the sport. 

Speaking on the occasion, Shri Ashok Chandra, MD & CEO, PNB, said:

“The participation of 453 PNB family members across sporting disciplines reflects our institution’s commitment to holistic growth. The proud moment of our Hockey Team’s win on National Sports Day is a testament to PNB’s continued support for hockey and its legacy. At PNB, we remain dedicated to fostering a culture where professional success goes hand in hand with personal well-being.”

Zigly Hosts Successful Wagathon In Bangalore To Celebrate Pet-Parent Bonding And Raise Funds For Animal Welfare

Zigly, the first tech-enabled omnichannel pet care brand in India, held its flagship Wagathon at the Koramangala Zigly Experience Center. The purpose of the event was to foster fitness, camaraderie, and the joy of pet ownership by bringing together passionate pet owners and their furry friends for an exciting walkathon.

 

The Wagathon kicked off at 7:00 AM, with registration and kit distribution, where attendees were given water bottles and Zigly caps.  The energetic one-kilometer walk started at the Zigly Experience Center at 7:30 AM, circling back to the starting point.  The event with 120+ participants, transformed into a lively and vibrant celebration of Bangalore’s pet community by the enthusiasm and energy of the pets and their parents.

 

In recognition of their role in making the Wagathon a huge success, participants received certificates, medals, and trophies as part of the event participation.

 

“We are overwhelmed by the love and support from Bangalore’s pet parents who turned up early in the morning to walk with their pets,” said Mr. Pankaj Poddar, Group CEO, Cosmo First. He added “We are equally proud that this initiative with the contribution of the pet parents will also support the greater cause of animal welfare. Wagathon is more than just an event; it is a celebration of the pet-parent bond.”

 

In line with its mission to make a difference beyond pet care, Zigly announced that nearly ₹2 lakh was raised through the Wagathon initiative. The proceeds were then handed over to Zigly Foundation towards supporting animal welfare efforts, reinforcing Zigly’s commitment to creating a more compassionate ecosystem for pets and animals alike.

 

One of Zigly’s numerous community-led events, the Wagathon, aims to unite pet parents, raise awareness, and encourage responsible pet ownership. With its growing network of experience centres across India, Zigly continues to provide a one-stop destination for all pet care needs – from food and grooming to veterinary services and accessories.

 

About Zigly:

Zigly is a leading omnichannel platform for pet care, offering comprehensive veterinary care, best-in-class pet spa and grooming services, pet fashion, pet food, and more. With multiple experience centers across India, including Delhi, Gurgaon, Noida, Bangalore, Secunderabad, Lucknow, Jaipur, Indore, and Dehradun, Chandigarh, Panchkula and Ludhiana Zigly is expanding its physical presence by opening new stores in other major cities. As a direct-to-consumer (D2C) pet care brand under the umbrella of Cosmo First, Zigly is committed to providing innovative solutions for pet owners. Visit your nearest Zigly Experience center, log on to www.zigly.com, or download the Zigly App to discover the Zigly experience today.

 

About Cosmo First Limited:

Founded in 1981, Cosmo First is a multinational conglomerate and global leader in specialty films, with five major business verticals and operations in over 100 countries. Its portfolio spans flexible packaging, lamination, labelling and specialty films (Cosmo Films), specialty chemicals (Cosmo Speciality Chemicals), rigid packaging (Cosmo Plastech), window films (Cosmo Sunshield), automotive paint protection films (Cosmo PPF), and digital-first omni channel pet care (Zigly), supported by a legacy of innovation and industry leadership.

Bengaluru Witnesses Grand Success Of The 20th Karnataka State Level Chartered Accountants’ Conference

The 20th Karnataka State Level Chartered Accountants’ Conference, organized by the Bangalore Branch of SIRC of ICAI, concluded with great success at the Princess Shrine Palace Grounds, Bengaluru. The two-day knowledge festival brought together over 2,000 finance professionals, industry leaders, academicians, and thought leaders, reflecting the vibrancy and intellectual strength of the CA fraternity. The event was graced by the ICAI President, CA. Charanjot Singh Nanda, Vice President, CA. Prasanna Kumar, CA. Manjunath M. Hallur, Chairman, SIRC Bangalore, Past Presidents CA. B. P. Rao and CA. K. Raghu and other distinguished dignitaries. Sessions covered pressing topics such as Income Tax Assessments, Data Privacy, GST Appellate Challenges, and Statutory Audit Excellence, with eminent speakers including CA. Sachin Kumar B P, CA. Prashanth G S, Dr. Kotraswamy Maregoudra (IRS), Shri Manoj Bang (ROC Karnataka), and CA. Kamal Garg (New Delhi) is delivering impactful insights.

Day two opened with a spiritual invocation by Pujyashri Gavisiddeshwara Mahaswamiji, followed by addresses from ICAI leaders on the future of the profession in Vikasit Bharat. Chief Guest Sri Dinesh Gundu Rao, Minister of Health & Family Welfare, lauded the contribution of CAs as the backbone of financial integrity and emphasized their role in transparency, compliance, and nation-building, while also urging professionals to adopt healthy lifestyles to combat rising lifestyle-related diseases. A highlight was the futuristic session “AI Meets Finance – Your Private GPT” led by industry experts, which showcased how secure, private AI solutions can empower Chartered Accountants in the digital era. The conference concluded with a grand valedictory session and a cultural extravaganza featuring actor Vijay Raghavendra, actress Sharanya Shetty, and vibrant performances by CA talents, making the event not just a professional conclave but a celebration of knowledge, networking, and the dynamic spirit of the CA fraternity