Samsung To Introduce ‘Era Of Effortless Laundry’ With The Bespoke AI Washer Dryer Launch During Festive Season

Samsung, India’s largest consumer electronics brand, is set to expand its premium home appliance portfolio with the upcoming launch of its Made in India Bespoke AI Washer Dryer Combo, specially designed for modern Indian households.

 

The launch of the new Bespoke AI Washer Dryer Combo comes just in time for the festive season, when Indian consumers actively upgrade to appliances that combine design, technology, and ease of use. The new Bespoke AI Washer Dryer Combo will help Samsung strengthen its foothold in the growing Washer Dryer segment.

 

The new Bespoke AI Washer Dryer Combo brings together intelligent innovation, signature Bespoke design, and advanced fabric care. Powered by AI Wash for optimized wash loads, detecting weight, fabric type, and soil level. AI EcoBubble™ for powerful stain removal, and Super Speed + QuickDrive™ to complete a wash in just a few minutes, it makes every cycle smarter and faster. Flex Auto Dispense delivers precise detergent use, while Air Wash refreshes and sanitizes clothes using heated air. With washing and drying in one seamless process, it redefines convenience, performance, and style for modern homes.

 

According to a recent consumer study by Samsung, India is witnessing a rising demand for washer-dryer combos, driven by space-saving needs and a growing preference for AI-enabled, efficient, and multifunctional appliances.

 

The launch of Bespoke AI Washer Dryer Combo is perfectly timed to deliver consumers a future-ready solution tailored for Indian homes.

MAHE's -Manipal GOK- Bioincubator Successfully Hosted Premier Manipal Start-Up Expo 2025, Celebrating India's Innovation Ecosystem

 •⁠ Flagship event brought together start-ups, MSMEs, student innovators, and ecosystem enablers to accelerate entrepreneurship

Manipal-Government of Karnataka Bioincubator (MGOKB), Manipal Universal Technology Business Incubator (MUTBI), hosted the prestigious Manipal Start-Up Expo 2025 in Manipal on Monday. The flagship event proved to be a resounding success, showcasing India's most innovative minds and breakthrough technologies while fostering meaningful connections across the entrepreneurial ecosystem.

Participating in the inaugural of the Manipal Start-Up Expo 2025, Lt. Gen. (Dr.) M. D. Venkatesh, VSM (Retd.), Vice Chancellor of MAHE highlighted MAHE’s commitment to fostering innovation and entrepreneurship. He shared that the MAHE is set to invest ₹365 crores this year in research and development. “At MAHE, the entire journey—from ideation to innovation, entrepreneurship, and the maturation of a startup ecosystem—is supported under one roof. We offer comprehensive validation trials, including clinical trials for implantable devices, reflecting our deep investment in cutting-edge research and translational outcomes,” he stated.

He further emphasized MAHE’s role as a key consortium partner alongside IIT Delhi, IIT Madras, Philips, MIT, KMC, and Manipal Hospitals in an ambitious AI-driven initiative focused on cardiac disease prevention, treatment, and research. “The era of organic growth is behind us. Today, we stand at the threshold of accelerated progress, and it is imperative that we all come together to drive this transformation forward,” he added.

Speaking at the inaugural Ms Apurva Shrivastava, Incubation Officer, BIRAC, said, "The Manipal Start-Up Expo exemplifies the kind of collaborative ecosystem that BIRAC strives to foster across India. The convergence of innovative startups, academic excellence, and industry partnerships witnessed here today represents the future of biotechnology entrepreneurship in our country. MAHE's comprehensive approach from research to commercialization aligns perfectly with our national mission to transform India into a global biotech hub."

The expo featured a power-packed lineup of keynote sessions that captivated attendees. Dr. K. Mohan Velu, Scientist G, DEBEL/DRDO, delivered an enlightening address on "Innovation of Biomedical Devices in Defense," highlighting cutting-edge developments in defense healthcare technology. Dr. Rajkumar Aland, Senior Vice President, Bioplus Life Sciences Pvt. Ltd., presented comprehensive insights on "Nutraceutical Dosage Forms -- Development & Challenges," sharing industry expertise and future opportunities. Mr. Sankeern Pai, Business Development Head, Hangyo Ice Creams Pvt. Ltd., explored "Beyond the Scoop: Fostering Innovation and Sustainability in a Traditional Industry," demonstrating how traditional sectors can embrace innovation for sustainable growth.

Dr Manesh Thomas, CEO, Manipal-GoK Bioincubator, underscored the impact of the expo: "Today's expo has demonstrated the power of bringing together diverse stakeholders in one platform. The quality of innovations presented, the depth of discussions, and the enthusiasm of our student innovators reaffirm our belief that Karnataka, and particularly the Manipal ecosystem, is emerging as a significant contributor to India's startup story. The partnerships formed today and the investment discussions initiated will have a lasting impact on our entrepreneurial landscape."

A highlight of the event was the comprehensive panel discussion on “Impact of AI on Healthcare, Business, Education & Research” featuring Dr. Dasharathraj Shetty (Research), Dr. Praveen Shastry (Healthcare), Mr. Namesh Malarout (Start-up), and Dr. Sandeep Shenoy (Education). The session was moderated by Dr. Aishwarya T.R. Experts shared insights on how AI is transforming multiple domains and paving the way for sustainable innovation.mains and paving the way for sustainable innovation.

M-GOKB, a Technology Business Incubator established by MAHE and supported by Karnataka Innovation and Technology Society (KITS), Government of Karnataka, and Biotechnology Industry Research Assistance Council (BIRAC), Department of Biotechnology, Government of India, served as the driving force behind this successful initiative.

The expo was organized jointly by the Manipal-Government of Karnataka Bioincubator (MGOKB), Manipal Universal Technology Business Incubator (MUTBI), MIDAS (Medical Instruments, Devices and Allied Services) DST MAHE HUB, Innovation Center, MCHP (Manipal College of Health Professions), MCOPS (Manipal College of Pharmaceutical Science), and DBMS (Department of Basic Medical Sciences) MAHE. The initiative was further strengthened through active organizational collaboration with TiE Mangaluru, Karnataka Digital Economy Mission (KDEM), GCSE - Saraswat Chamber, POWER Group Manipal, and the State Bank of India.

About Manipal Academy of Higher Education:

The Manipal Academy of Higher Education (MAHE) is an Institution of Eminence Deemed-to-be University. MAHE offers over 400 specializations across the Health Sciences (HS), Management, Law, Humanities & Social Sciences (MLHS), and Technology & Science (T&S) streams through its constituent units at campuses in Manipal, Mangalore, Bengaluru, Jamshedpur, and Dubai. With a remarkable track record in academics, state-of-the-art infrastructure, and significant contributions to research, MAHE has earned recognition and acclaim both nationally and internationally. In October 2020, the Ministry of Education, Government of India, awarded MAHE the prestigious Institution of Eminence status. Currently ranked 4th in the National Institutional Ranking Framework (NIRF), MAHE is the preferred choice for students seeking a transformative learning experience and an enriching campus life, as well as for national & multi-national corporates looking for top talent.

Sprite Brings A Zesty Twist With New TVC ‘Spicy Ko De Sprite Ka Tadka Featuring Sharvari And Sunil Grover

Sprite, the iconic lemon and lime-flavored beverage, has unveiled a new mealtime ritual with the launch of its latest campaign, Spicy ko de Sprite ka Tadka, a brand idea inspired by India’s enduring love for spice. Built around a fizzy spice-Sprite-spice loop, the campaign positions Sprite as a perfect partner to spicy food, enhancing the consumer experience by cutting through heat and unlocking more flavor in every bite.

 

In an entertaining brand film, youth icon and Sprite brand ambassador, Sharvari enters a lively restaurant, where Comedy King Sunil Grover playfully slips into a series of personas, each unveiling increasingly spicy dishes. With every crescendo of spice, Sprite arrives, giving spicy lovers the choice to enjoy the thrill of each mouthful of spice, sip after sip. Through humour and sensory play, the film shows that Sprite’s crisp, effervescent taste doesn’t just complement spicy, it elevates every bite, giving consumers a zestier way to enjoy their favourite dishes.

 

Sumeli Chatterjee, Vice President – Marketing, Coca-Cola India & Southwest Asia, said, “India’s love for spicy food runs deep, but what’s remained largely untapped is to pair it with the right kind of beverage. That’s where Sprite naturally steps in. The crisp, lemon-lime twist doesn’t just cool you down, it elevates the whole spicy food experience. With ‘Spicy ko de Sprite ka Tadka’, we are tapping into this fun pairing and creating a new space for Sprite, beginning a long-term connection we believe will resonate deeply with the Gen Zs.”

 

Sharvari added, “Sprite has nailed it yet again with the 'Spicy ko de Sprite ka Tadka' campaign that is fun and relatable. What I really love is how Sprite always comes up with clutter-breaking campaigns that feel fresh and exciting every single time. As a brand, Sprite always aims to connect with Gen Zs and this Ad film is another perfect example of that. The whole idea of pairing spicy food with Sprite makes the taste even better. I can’t wait for everyone to try this combination already.”

 

Sunil Grover shared, “For me, a great meal is all about the experience, and this campaign really gets that. I can’t say no to spicy food and pairing it with Sprite just feels right. Shooting the ad was so much fun and love how Sprite has spiced it up, literally.”

 

"India's love affair with spice is legendary, and for Gen Z, it's a badge of honour" said Sukesh Nayak, Chief Creative Officer, Ogilvy India. "We saw an incredible opportunity to connect with that passion in a completely new way. 'Spicy ko de Sprite ka Tadka' isn't just a campaign, it's an invitation to embrace the thrill of spice like never before."

 

As part of the campaign, Sprite is collaborating with popular food and snacking brands including Ching’s, Masterchow, Bingo, Jolochips, Wow! China, and Too Yumm. This will entail engaging activations, and co-branded experiences, further amplifying Sprite’s role as the perfect companion for spice. Because when spice takes over, there’s only one way to enjoy it with Spicy ko de Sprite ka Tadka.

 

About Coca-Cola India

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Thums Up XForce, Charged, Fanta, Limca, Sprite, Sprite Zero, Kinley Soda, Rim Zim, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani and Bonaqua packaged drinking water. Premium products constitute Schweppes’ range and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

 

The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 5 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water and packaging initiatives, sustainable agriculture and emission reductions across its value chain.

 

Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

Inorbit Mall Opens In Hubballi: A New Hub For Shopping, Fun & Retail

Inorbit Malls, a marquee retail venture of the K Raheja Corp - one of India’s leading real estate conglomerates with diverse interests in retail, hospitality, residential and commercial developments launched its latest destination at the iconic Gokul Road in Hubballi, Karnataka. With this opening, Inorbit expands its portfolio to five operational malls, following successful establishments in Mumbai, Navi Mumbai, Hyderabad and Vadodara marking yet another important milestone in its growth journey.

Designed as a holistic lifestyle hub, this mall is strategically located in Hubballi-Dharwad’s prime retail hub just 6 km away from Hubballi railway station and 4 km away from Hubballi Airport. It brings together retail, entertainment, and dining under one roof. Spread over 5,00,000 sq. ft GLA with LG+5 levels, it will house over 117 brands and 25+ food & beverage brands, alongside a 7-screen multiplex with 1,700+ seats. To enhance visitor convenience, the property also offers two levels of basement parking with capacity for more than 500 cars making it a must-visit destination for the region.

The mall offers a thoughtfully curated mix of brands across fashion, beauty, lifestyle, F&B, and entertainment. It houses major retailers such as Shoppers Stop, Pantaloons, Smart Bazaar, and Trends, along with family entertainment destinations including the city’s first and only PVR and Timezone. The F&B lineup features popular names like KFC, Burger King and McDonald’s, among others. Notably, several leading national and international brands are making their Hubballi debut through this launch, including American Eagle, Rare Rabbit, Miniso, Subway, Bonkers Corner, and Forest Essentials. By bringing together such a diverse portfolio under one roof, the mall is set to redefine the retail and leisure experience for the city’s residents.

On the launch, Mr. Rajneesh Mahajan, CEO – Inorbit Malls said, “Hubballi-Dharwad is a large market with demographics that offer significant untapped potential in retail. With this launch, we aim to replicate the success we have seen in our other key markets and offer the people of this city more than just a shopping destination - a vibrant experience center where communities come together to connect, celebrate, and create memories. Our expansion into Hubballi marks a crucial step in becoming part of the city’s social fabric, while also contributing to local employment and economic growth.”

Mr. Rohit Gopalani, CBO – Inorbit Malls added, “The genesis of this launch lies in our expansion strategy to tap underserved markets with robust growth potential. Hubballi-Dharwad is one such market, where consumers previously had to travel to neighboring metros to access aspirational brands. With this mall, we are bridging that gap by bringing several leading national and international names to the city and thereby strengthening Hubballi’s retail landscape and reflecting the city’s growing aspirations and vibrant lifestyle.”

With this strategic expansion into Hubballi, Inorbit Malls reaffirms its vision of creating immersive retail and lifestyle destinations across India. The new mall is set to play a pivotal role in transforming the region’s retail landscape, while strengthening the brand’s presence in key markets. As Inorbit continues to grow its national footprint, the focus remains on delivering exceptional experiences that blend shopping, entertainment, and community engagement making each mall a landmark in its own right.

About Inorbit Malls Pvt Ltd:

Inorbit Malls, a Group Company of K Raheja Corp was initiated with the objective of not just creating physical structures but also influencing lifestyles. Pioneering the mall culture in India, the Company launched its first mall in Malad, Mumbai in 2004, growing to a strategically located 7 mall network (4 operational and 3 under-construction) over the years, with an average footfall of around 38Mn annually. It has a gross leasing space of 2.2+ mn. Sq. ft. and houses over 500 brands. Inorbit Mall combines the knowledge of the Indian consumer and a changing Indian market scenario in locating, designing, planning, and managing retail environments. The malls have set benchmarks in Indian retail as a premium one-stop destination for fashion, food, and entertainment, across its portfolio spread across Mumbai, Navi Mumbai, Hyderabad, and Vadodara. Having repeated its success across locations, it has a new mall underway in Visakhapatnam, Andhra Pradesh, which will add 1.4 mn. Sq. ft. of gross leasable area to its existing portfolio. The business also has an upcoming mixed use development JV with Brookfield, in Hyderabad spread across 0.9 mn. Sq. ft.

SBI Card And Flipkart Form Strategic Alliance; Launch “Flipkart SBI Co-Branded Credit Card”

 -The co-branded credit card aims to enhance affordability and value for Flipkart, Myntra, Shopsy and Cleartrip customers

-Customers can avail 7.5% cashback on Myntra spends and 5% cashback on Flipkart, Shopsy, and Cleartrip spends

SBI Card, India’s largest pure-play credit card issuer and Flipkart, India’s homegrown e-commerce marketplace, jointly announced the launch of “Flipkart SBI Credit Card”. This one-of-its-kind co-branded credit card got launched in the presence of Mr. Challa Sreenivasulu Setty, Chairman, State Bank of India (SBI) and Mr. Ashwini Kumar Tewari, Managing Director, SBI. The Flipkart SBI Card has been meticulously designed with curated cashback benefits to offer a rewarding shopping experience for discerning customers on majority of their purchases. The launch reflects SBI Card and Flipkart’s ongoing efforts to empower shoppers with greater value, flexibility, and access to formal credit while enhancing their overall shopping journey. Customers can seamlessly apply for the credit card digitally via the Flipkart App, and SBI Card SPRINT, by visiting the SBI Card website SBI Card.com.

With the Flipkart SBI Card, customers can earn 7.5% cashback on spends made on Myntra, and 5% cashback on spends made on Flipkart, Shopsy, and Cleartrip. Customers can utilise the rewarding value proposition to make purchases across a broad range of products and services across the Flipkart ecosystem, including mobiles, electronics,  grocery, fashion, furniture, appliances, home furnishings, travel bookings, and more. Moreover, customers can earn 4% cashback on select brands like Zomato, Uber, Netmeds, and PVR, and 1% unlimited cashback on all other eligible spends. The Flipkart SBI Card comes with an auto-credit of cashback facility which allows automatic credit of entitled cashback to the SBI Card account within two days of statement generation, ensuring a hassle-free experience.   

Salila Pande, Managing Director & Chief Executive Officer, SBI Card, said, “At SBI Card, we continuously strive towards delivering best-in-class products that align with the evolving needs and aspirations of our customers. Launch of the Flipkart SBI Card in partnership with Flipkart is one more step in this direction. With the rapid growth of e-commerce in India, customers are increasingly seeking seamless and rewarding experiences in every purchase. Flipkart SBI Card has been thoughtfully designed to provide a rewarding and seamless payment experience.”

Kalyan Krishnamurthy, Chief Executive Officer, Flipkart Group, said, “At Flipkart, we have always placed the customer at the centre of everything we do. Our focus has been on creating shared value for the wider ecosystem. Over the years, we have introduced several innovative financial offerings. This co-branded credit card, in partnership with SBI Card, is another important step in that journey. It reflects our commitment to democratizing and expanding access to formal credit in India. With solutions designed to deliver maximum value, we aim to empower millions of households across Bharat to fulfil their aspirations with confidence.”

The joining and annual renewal fee of the Flipkart SBI Card is ₹500 plus applicable taxes. Upon successful application, cardholders can avail welcome benefits worth ₹1,250. Additionally, they will be able to enjoy a renewal fee reversal of ₹500 on reaching the milestone of ₹3,50,000 annual spends during the card membership year. The credit card also offers a 1% fuel surcharge waiver in a statement cycle. The contactless card is available on Mastercard as well as VISA payment platforms. 

To mark the launch, Flipkart and SBI Card are introducing a limited-period launch offer*, giving applicants the chance to win 10 Samsung Galaxy Smartwatches and 100 Ambrane wireless power banks every day upon successful completion of the card application process on the Flipkart app.

Welcome Benefits:

• Flipkart e-gift card worth ₹250 on payment of the joining fee, with an expiry of one year from the date of issuance

• Flipkart e-gift card worth ₹500 on your first transaction on Flipkart within 30 days of card approval for applications submitted through the Flipkart app

• Cleartrip voucher worth ₹500 on your first transaction on Flipkart within 30 days of card approval for applications submitted through the Flipkart app

Spend Based Reversal:

• Reversal of ₹500 annual fee on achieving spends of ₹3,50,000 in the previous year

Cashback Benefits:

• 7.5% cashback on all spends made on Myntra with a limit of ₹4,000 in a calendar quarter

• 5% cashback on all spends made on Flipkart (including Shopsy) with a limit of ₹4,000 in a calendar quarter

• 5% cashback on all spends made on Cleartrip with a limit of ₹4,000 in a calendar quarter

• 4% cashback on all spends made on Zomato, Uber, Netmeds and PVR with a limit of ₹4,000 in a calendar quarter

• 1% unlimited cashback on all other eligible spends

Fuel Surcharge Waiver:

• 1% fuel surcharge waiver, maximum waiver of ₹400 in a statement cycle

Forex Markup:

• 3.5% on all foreign currency spends

At ‘Kids Day@Samsung – 2025’, Workplaces Turn Into Playgrounds Of Innovation

• Kids were encouraged to dream, innovate, and explore through interactive activities designed to spark curiosity and creativity

• Children toured the Business Experience Studio, discovering Samsung’s portfolio of products, its latest innovations and the connected world of SmartThings

• Spouses joined in making the day a true showcase of family bonds and the extended Samsung community

 

Samsung, India’s largest consumer electronics brand, today hosted ‘Kids Day @Samsung – 2025’, a one-of-a-kind celebration that brought together employees, their children, and spouses under one roof to experience the pride of being part of the Samsung family. 

The day-long event, held at Samsung’s corporate office in Gurugram, was designed to create lasting memories for families while inspiring the next generation to dream, innovate, and explore technology. 

 

Celebrating the Samsung Family 

The initiative provided children, accompanied by both parents, an opportunity to step inside the world of Samsung, see where their parents work, and experience the company’s culture of innovation and care. Spouses also participated, making it a true celebration of extended families and togetherness. 

“Kids Day@Samsung is not just about opening our doors and hearts to families; it’s about opening their minds to the world of innovation. By bringing family members into our workplace, we want them to feel the pride of being part of Samsung. This year's celebration reflects our constant effort to inspire the next generation to become creators, thinkers, and innovators, while strengthening the bonds of our close-knit Samsung family,” said Rishabh Nagpal, Head of People Team, Samsung India.

 

Inspiring Young Minds 

As part of the “Know Samsung” experience, kids visited the Business Experience Studio where they saw live demonstrations of Samsung’s cutting-edge products and the SmartThings Ecosystem. 

Children also participated in the Mini CEO Challenge, brainstorming on “If I were the CEO of Samsung, what product would I launch?”, encouraging them to think creatively and envision the future of technology.

 

Families further explored: 

• Samsung Studio – a behind-the-scenes look at how Samsung creates product commercials. 

• Gym & Yoga Room – showcasing the company’s emphasis on employee well-being.  

• Parent’s Workplace – where kids proudly saw their parents’ workspaces and met colleagues’ families, strengthening bonds and camaraderie. 

 

Fun, Play and Togetherness 

To add to the festive spirit, a Kids Play Zone was set up with fun stall games, tattoo art, caricature sketches, hair-braiding, and nail painting. Laughter, play, and cheer filled the day as kids won goodies and engaged in light-hearted activities. 

The celebration concluded with special snack boxes and curated gift hampers for children – a small token of Samsung’s gratitude and love for its extended family.  

 

Samsung Newsroom India: At ‘Kids Day@Samsung – 2025’, Workplaces Turn Into Playgrounds of Innovation – Samsung Newsroom India

 

About Samsung Electronics Co., Ltd.

 

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com/in/

WinZO Launches The “World’s First Global Short Drama Championship” - Placing Indian Storytelling On The Global Stage

• The winners will secure production deals and a 100% sponsorship to commission the project, alongside long-term partnerships to produce original content for WinZO TV.

 WinZO, India’s largest homegrown interactive entertainment platform with a robust ecosystem of 250 million users engaging with a rich platform including over 100 competitive games in esports and social formats across 15 languages announced the launch of the “WinZO Short Drama Championship”, a first-ever global competition designed to give microdrama creators an international stage and global audience.

The winners will secure production deals and a 100% sponsorship to commission the project, alongside long-term partnerships to produce original content for WinZO TV, the company’s newly launched microdrama platform. Beyond financial incentives, participants will have the opportunity to reach WinZO’s 250 million-strong global audience and gain visibility at marquee events. Submissions will be judged on originality and storytelling strength, with final winners selected through audience engagement metrics. Further, WinZO will also partner with them to showcase their stories at key marquee events and to plug-and-broadcast their content.

“At WinZO, we’ve always believed that India’s cultural capital is its greatest export. We built WinZO as a platform to democratise opportunities for creators, first in gaming, and now in storytelling. India has the talent, artistry, and scale to lead the global microdrama revolution. Our job is to empower them with the stage, the tools, and the audience,” said Paavan Nanda, Co-Founder, WinZO.

WinZO: From Games to Stories, From Bharat to the World

Since its inception in 2018, WinZO has been at the forefront of interactive entertainment, enabling developers and creators to monetize at scale while reaching hundreds of millions of users. With over 250 million users across India, Brazil, and the US, and a portfolio of 100+ games, WinZO has emerged as the trusted launchpad for global creators and the face of India’s digital entertainment exports.

With the launch of WinZO TV on 24th August 2025, the company is extending its mission beyond games to stories, unlocking a new format of vernacular, mobile-first entertainment. The WinZO Short Drama Championship is the first bold step to build the world’s largest library of microdrama content, sourced from diverse creators across India and beyond. The WinZO Short Drama Championship is designed to harness this moment, offering creators financial support to bring their vision to life, global visibility, and most importantly, the chance to write India’s next big cultural export story. 

All applications can be submitted through www.winzotv.com. WinZO is also inviting production houses and content creators to partner and leverage its global reach of 250 million users consuming content in over 15 languages. Interested partners can connect with WinZO at partnerships@winzogames.com.