Thursday, August 21, 2025

Greenply Launches First-Ever MDF Campaign ‘Latest Décor Ka Reply’ With NTR Jr. As Brand Ambassador


~ Showcasing real-world proof of performance with AI-optimised PROD IQ NEO Tec~

Greenply Industries Ltd., India’s leading interior infrastructure brand has launched its first-ever MDF category campaign, “Latest Décor Ka Reply”, with brand ambassador NTR Jr. fronting the initiative.

Marking a significant step in strengthening Greenply’s leadership in the fast-growing MDF segment, the campaign showcases the brand’s advanced value-added MDF range — 710 HDMR HDF, and pre-laminated MDF. Through a series of three high-impact films, Greenply underscores its promise of superior strength, durability, and design versatility, adopting a proof-of-performance approach that inspires confidence among consumers, contractors, and trade partners alike.

Bringing his trademark energy and mass appeal, NTR Jr. amplifies Greenply’s positioning as the trusted choice for modern interiors. With a strong presence in South Indian cinema and multiple pan-India projects underway, his association lends authenticity and star power, ensuring Greenply’s message of innovation and reliability resonates powerfully across regions.

The heart of the campaign is the assurance of product quality made possible through PROD IQ NEO Tech. To maintain consistency, this AI technology analyses thousands of parameters at every step of the manufacturing process in real time to keep it in precise limits ensuring every board delivers superior durability, resilience, and versatile design possibilities. The range is also available in a choice of unique finishes and colours, making it a natural fit for today’s modular and design-led interiors.

Speaking about the campaign, Mr. Sanidhya Mittal, Joint Managing Director, Greenply Industries Ltd., said, "The MDF category in India is growing rapidly, with rising demand for materials that deliver global standards in both design and performance. Through 'Latest Décor Ka Reply', our intent was not just to talk about what Greenply MDF can do, but to demonstrate it in action. The campaign embodies this idea, with NTR Jr. putting our products through every possible test. It's a way of assuring our customers, contractors, and partners that choosing Greenply means choosing performance that lives up to every promise-without compromise." 

The ‘Latest Décor Ka Reply’ campaign is live across North and West India, as well as Andhra Pradesh and Telangana, with a strategic focus on high-potential cities identified for MDF category adoption. Viewers will see the campaign in top multiplex chains and across digital platforms such as YouTube, native ads, and category-specific sites, ensuring high-impact reach among urban and design-conscious audiences. 

To strengthen trade and retail engagement, the campaign is also being extended on-ground through in-shop branding, contractor interactions, and retailer activations. Complemented by outdoor visibility in high-footfall clusters and presence in trade publications, the rollout is designed to create a 360-degree impact, building dealer confidence, strengthening contractor advocacy, and driving consumer trust in Greenply MDF.

Bondada Engineering Limited Has Incorporated A Subsidiary Under The Name Bondada Dynamics Private Limited


The incorporation of Bondada Dynamics Private Limited (BSE: 543971) marks a significant milestone in the strategic growth journey of Bondada Engineering Limited. This development represents a purposeful diversification and a forward-looking step towards the Company’s long-term vision of expanding its footprint across critical and high-potential sectors of national importance. The newly incorporated subsidiary will serve as a dedicated vehicle for the Company’s entry into the defence sector, an area of immense strategic relevance and opportunity.

With the Government of India’s continuing thrust on “Atmanirbhar Bharat” (self-reliance) and the “Make in India” initiative in the defence and aerospace domain, the Company firmly believes that the establishment of this subsidiary will enable it to actively participate in indigenisation, cutting-edge technology development, and highvalue engineering products and services in the defence sector.

Commenting on the launch, Dr Bondada Raghavendra Rao, Chairman & Managing Director Bondada Engineering Limited, said, “The incorporation of Bondada Dynamics is a defining step in our strategic journey. This initiative is not just about entering a new sector; it is about taking on a mission that aligns with our nation’s aspirations. India is at a crucial juncture where indigenisation and technological self-reliance are vital to our future. With Bondada Dynamics, we aim to contribute directly to building a stronger, self-reliant defence ecosystem. Our efforts will focus on developing indigenous capabilities, creating world-class technologies, and supporting the country’s security and strategic priorities while building sustainable value for future generations”.

Through Bondada Dynamics Private Limited, the Company aspires to:

·         Establish a strong presence in the domain of defence technologies, in the areas of design, development, manufacture and maintenance of defence platforms, equipment, systems, subsystems, assemblies and sub-assemblies.

·         Leverage its proven expertise in engineering, project execution, and innovation to deliver advanced solutions for the defence ecosystem.

·         Collaborate with key stakeholders, research institutions, academia and industry partners to create intellectual properties and develop manufacturing technologies, to make signification contribution toward fulfilling the nation’s strategic and security objectives.

Adding to this, Rear Admiral R. Sreenivas, VSM (Retd), Group Chief Executive Officer, Bondada Engineering Limited stated, “With Bondada’s proven engineering expertise and innovation-driven approach, Bondada Dynamics is poised to deliver cutting-edge technologies and solutions to the defence ecosystem. We are committed to fostering collaborations with industry, academia, and research institutions to strengthen indigenous capabilities and drive long-term value creation.”

This strategic move not only broadens the scope of operations of Bondada Engineering Limited but also reinforces the Company’s commitment to diversifying its business portfolio, creating new growth avenues, and aligning its corporate vision with the nation’s evolving industrial and strategic priorities.

The incorporation of the subsidiary is expected to open up vast opportunities for the Company and strengthen its positioning as a multi-domain player with the ability to serve both civilian and defence infrastructure needs.

Abbott Launches Next-Gen FreeStyle Libre 2 Plus With Continuous Glucose Readings Every Minute & Optional Alarms

 

  • ​People can feel more confident managing their diabetes with Abbott’s world-leading continuous glucose monitoring system, now with real-time glucose readings and optional alarms.

  • With continuous glucose readings and customizable alarms, the FreeStyle Libre ® 2 Plus gives peace of mind[ii] to people with diabetes and caregivers.

Abbott, the global healthcare company, today announced the launch of the FreeStyle Libre 2 Plus sensor, Abbott’s latest addition to the FreeStyle Libre sensor portfolio. This innovative device offers automatic glucose readings every minute straight to your phone, empowering people with diabetes to manage their condition with confidence, precision, and ease. People living with diabetes can see their glucose readings, without having to scan, and receive alerts automatically on their compatible smartphone when low glucose levels or high glucose levels happen, letting them make informed decisions.

 

With 101 million people living with diabetes, India is home to the second-largest diabetes population in the world.[v] This staggering number highlights the urgent need for accessible, real-time tools like continuous glucose monitors (CGMs) to help people manage their diabetes confidently and proactively. Glucose monitoring, alongside appropriate therapy, is key to managing the condition and preventing complications]

 

“Abbott’s pioneering FreeStyle Libre technology is transforming the way diabetes is managed for over seven million individuals across the globe. We are thrilled to introduce this life-changing innovation to India, where it holds immense potential to empower people to be able to manage the condition better,” said Dr. Kenneth Lee, Regional Medical Affairs Director, Asia Pacific, Diabetes Division, Abbott. “FreeStyle Libre2 Plus performance meets robust accuracy standards [vii],[viii] to ensure reliable glucose readings for all intended patient populations and glycemic ranges. It gives people the freedom to monitor their glucose levels without routine fingersticks, helping them make more informed decisions.”

 

Studies show that FreeStyle Libre technology can help reduce low blood sugar episodes by up to 43%[ix], a 0.9% to 1.5% drop in HbA1c levels[x], and even cut hospital visits by 66%[xi]. Libre technology has been shown to reduce cardiovascular complication risk by 78%[xii] in people with Type 1 diabetes post-severe hypoglycemia, and lower hospitalization risk for stroke and diabetes-related complications by 44%[xiii] in insulin-treated Type 2 diabetes.[xiv]. And for caregivers, real-time alerts offer peace of mind and the chance to act before situations get serious. 

 

How The FreeStyle Libre 2 Plus Works

The FreeStyle Libre 2 Plus uses near-field communication (NFC) and bluetooth technology with optional alarms providing continuous glucose data to a compatible smartphone. [xv],[xvi] Sensor can be worn on the back of the arm for up to 15 days and can be activated via a quick scan using a compatible phone. People living with diabetes see real-time glucose levels every minute, historical trends and patterns, and arrows showing where glucose levels are going without having to fingerstick[xvii]. Parents and caregivers can also automatically receive glucose readings and set customizable alarms helping provide further peace of mind1. Additionally, people using FreeStyle LibreLink can share information with their healthcare professional and caregivers through LibreView and LibreLinkUp, digital health tools that are also part of the FreeStyle Libre platform. LibreView is a secure, cloud-based diabetes management system that enables the patient to share their glucose insights with their healthcare provider helping him take timely intervention. LibreLinkUp is a mobile app for parents and caregivers, allowing them to easily check glucose history and trends for a child, elderly parent or loved ones managing diabetes.

 

“I’ve always believed in the power of technology. But it wasn’t until my mother-in-law was diagnosed with diabetes that I truly understood how transformative the right tools can be. We were constantly worried about sudden drops in her sugar levels, especially at night or when she was alone,” says Sameera Reddy, Actor & Influencer. “Using the FreeStyle Libre 2 Plus has changed it all. The real-time accurate updates, the alerts, the ability to track trends—it gave us back a sense of control. I could be away for work and still know she was okay. She feels more confident and more independent. That kind of reassurance is priceless."


FreeStyle Libre 2 Plus is now available across India for adults and children aged 2 and above, including women with gestational diabetes.

 

About FreeStyle Libre systems

Abbott continues to pioneer ground-breaking technology to support people living with diabetes. The company revolutionized diabetes care 10 years ago with its world-leading FreeStyle Libre continuous glucose monitoring portfolio, which today is used by more than 7 million people across over 60 countries[xviii]. People use Libre technology to see their glucose numbers in real-time, providing insights into how food, activity, or insulin impacts their glucose to help them make progress on their health goals. There is full or partial reimbursement for Libre systems in more than 40 countries. 

 

About Abbott

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

MAHE's National MUN Conference 2025 Concludes With Resounding Success, Inspiring Future Global Leaders


  • Three-day flagship event witnessed exceptional participation from 400+ delegates representing 45+ premier institutions across India

  • Legendary cricketer Mr. Anil Kumble delivered an inspiring keynote address, emphasising leadership and teamwork in global diplomacy

  • 15 dynamic committees produced innovative solutions across diplomacy, economics, science, and crisis simulations with groundbreaking deliberations


Manipal, August 21, 2025: Manipal Academy of Higher Education (MAHE), an Institution of Eminence Deemed-to-be University, successfully hosted the prestigious MAHE Model United Nations (MAHE-MUN) 2025 on August 17, 2025, after three days of exceptional diplomatic deliberations at the Manipal campus.


MAHE-MUN 2025 welcomed over 400 delegates from 45+ leading institutions across India. Entirely student-led, the event featured 40+ Executive Board members, 100+ Organising Committee and Secretariat members, and a strategic Board of Directors, exemplifying MAHE’s commitment to empowering student leadership and fostering collaborative excellence. The conference commenced on August 15 with a grand opening ceremony graced by legendary cricketer Mr. Anil Kumble, whose inspiring address set the tone for the transformative three-day experience. The opening day featured inaugural committee sessions and a vibrant networking fest that showcased student clubs and organisations through engaging debates, panel discussions, interactive games, and collective displays, fostering immediate connections among delegates.


MAHE-MUN 2025 distinguished itself through its innovative approach to Model United Nations simulations, featuring 15 dynamic committees that spanned an unprecedented range of domains, including international relations, economics, science, law, health, and creative crisis simulations. The conference successfully introduced groundbreaking first-time additions such as INCOSPAR (Indian National Committee on Space Research - a historic first in MUN), Fortune Global Forum (FGF), and White House Situation Room (WHSR), setting new standards for innovation in the Indian MUN circuit.


The diverse committee deliberations delivered exceptional outcomes, with high-impact simulations including the UNSC's comprehensive approach to the Red Sea Crisis, NATO's strategic framework for Euro-Atlantic security, Lok Sabha's innovative economic policy solutions, UNGA-DISEC's breakthrough approaches to post-conflict reconciliation, ECOFIN's reformed global financial structures, UNFCCC's ambitious climate governance framework, ICJ's landmark genocide case proceedings, WHO's enhanced pandemic preparedness protocols, and the Ministry of Magic's pioneering magical rights charter, among other significant achievements.

 

Mr. Anil Kumble, legendary cricketer and former captain of the Indian cricket team, reflected on the experience and said it’s a privilege to be at MAHE for the Model United Nations Conference. “Cricket has taught me that not every day is perfect, but every day teaches you something — patience, resilience, and putting the team first. That’s the same spirit MUN embodies, where adaptability and teamwork make all the difference,” he added.

 

The remarkable institutional representation created a vibrant ecosystem of ideas, featuring delegates from MAHE's premier constituent institutions - Manipal Institute of Technology (MIT), Department of Commerce (DOC), Manipal School of Architecture & Planning (MSAP), Kasturba Medical College (KMC), Manipal College of Pharmaceutical Sciences (MCOPS), School of Communication (SOC), Welcomgroup Graduate School of Hotel Administration (WGSHA). 


Manipal Institute of Social Sciences, Humanities and Arts (MISHA), and Manipal College of Health Professions (MCHP). External participation from prestigious institutions, including BITS Pilani (Goa & KK Birla Campus), NITK, Surathkal. 


NMAMIT Nitte, Dayananda Sagar University, Bharati Vidyapeeth New Law College Pune, Goa University, PICT Pune, SDM Law College, and St Aloysius (Deemed to be University), among many others, enriched the diplomatic discourse with diverse academic and cultural perspectives.


The conference's inspiring tagline, "Unity in Diplomacy, Strength in Diversity", was fully realised through the successful integration of diverse academic and cultural backgrounds, creating an extraordinary exchange of ideas and perspectives. 


MAHE-MUN 2025's exceptional success establishes a new benchmark for student-led diplomatic conferences in India and positions MAHE as the preferred destination for transformative leadership development experiences that prepare students for global citizenship and diplomatic excellence.


About Manipal Academy of Higher Education:

The Manipal Academy of Higher Education (MAHE) is an Institution of Eminence Deemed-to-be University. MAHE offers over 400 specialisations across the Health Sciences (HS), Management, Law, Humanities & Social Sciences (MLHS), and Technology & Science (T&S) streams through its constituent units at campuses in Manipal, Mangalore, Bengaluru, Jamshedpur, and Dubai. With a remarkable track record in academics, state-of-the-art infrastructure, and significant research contributions, MAHE has earned recognition and acclaim both nationally and internationally. In October 2020, the Ministry of Education, Government of India, awarded MAHE the prestigious Institution of Eminence status. Currently ranked 4th in the National Institutional Ranking Framework (NIRF), MAHE is the preferred choice for students seeking a transformative learning experience and an enriching campus life, as well as for national & multi-national corporates looking for top talent.

Hero MotoCorp Unveils The All-New Glamour X 125 Across India


After the stellar success of the Xtreme 125R, Hero MotoCorp – the world’s largest manufacturer of motorcycles and scooters, launched the all-new Glamour X 125, India’s most futuristic 125cc motorcycle.

 

Building on the Glamour brand’s legacy of style, innovation and trust with over 8 million satisfied customers, the all-new Glamour X 125 delivers a bold new design, advanced technology, superior performance, and exceptional comfort for the new-age aspirational riders.

 

Redefining the Deluxe 125cc segment, the Glamour X debuts several category-first innovations, including the world’s first Low Battery Kick Startability powered by AERA (Advanced Electronic Ride Assist) Tech, enhancing both convenience and safety Setting new benchmarks, it also comes equipped with first-in-segment features such as Ride-by-Wire for dynamic and precise throttle response, Cruise Control for effortless long rides, 3 distinct ride modes (Eco, Road, Power) for truly adaptable performance, and a Panic Brake Alert system for added safety during emergency stops.

 

The Glamour X 125 will be available in two variants – Drum at INR. 89 999/- and Disc INR. 99 999/- (ex-showroom Delhi) across Hero MotoCorp dealerships nationwide.

 

Commenting on the launch, Ashutosh Varma, Chief Business Officer, India Business Unit – Hero MotoCorp, said, "The 125cc segment continues to be a growth engine for the motorcycle industry, attracting both the aspirational first-time buyers and value-conscious upgraders. While the Xtreme 125R leads in performance and the Super Splendor in fuel efficiency; the new Glamour X introduces innovative technology, first-in-segment features, and a bold new striking design. This strategy expands the brand’s reach across various sub-segments; boosting volumes and market share while further strengthening the company’s leadership.”

  

GLAMOUR X125

Style and Design

Exuding a commanding road presence, the all-new Glamour X boasts a muscular stance, sharp character lines, and sculpted bodywork. Its Signature ‘H’ Full LED Lighting Package – comprising a high-intensity headlamp, integrated position lights and stylish LED tail lamp – delivers superior illumination and a distinctive on-road presence. The advanced Multi-Colour LCD instrument cluster with Bluetooth connectivity, Turn-by-Turn Navigation, Distance-to-Empty, Gear Position Advisory, and an ambient light sensor introduces modern automotive sophistication to the 125cc category. Adding to its premium appeal, the motorcycle comes equipped with all-new tactile switchgear, ergonomically designed for ease of use and added hazard switch functionality.

 

Performance

Powering the Glamour X is the advanced Sprint-EBT engine (Smooth Power Response and Instant Torque with Engine Balancer Technology), producing 11.4 BHP at 8250 RPM, it delivers a complete package of performance, refinement and fuel efficiency. The engine setup features a tuned cam profile and optimized gear ratios for instant throttle response, while the silent cam chain and balancer shaft deliver exceptional Noise, Vibration, and Harshness (NVH) refinement for a smoother and enjoyable ride. With its distinctive, bass-rich exhaust note, the Glamour X exudes big-bike character, complemented by a reliable kick-start for worry-free rides.

 

Technology

The Glamour X 125 is a technological pioneer, redefining the 125cc motorcycle segment with a suite of groundbreaking innovations. It is the world’s first 125cc motorcycle to feature low-battery kick-start capability, powered by a smart solenoid valve integrated into Hero’s AERA Tech (Advanced Electronic Ride Assist) platform. This next-generation electronic control system brings together four first-in-segment features: Ride-by-Wire (Electronic Throttle Body) for precise throttle response, Cruise Control for effortless highway cruising, three distinct Ride Modes (Eco, Road, Power) to suit diverse riding needs, and Panic Brake Alert to automatically warn trailing vehicles during emergency braking. Together, these innovations deliver a riding experience that is premium, convenient, and safe.

 

Ergonomics
The Glamour X has been engineered for confident control and reduced rider fatigue. The wide handlebar offers a commanding and comfortable riding position for all-day comfort. High ground clearance adds versatility for varied road conditions, and the premium rear grab rail – inspired by larger motorcycles – enhances stability and security for the pillion.

 

Comfort & Utility

The Glamour X delivers a class-leading level of comfort. Passenger comfort is elevated with a large pillion seat, wider grab rail, and improved seat cushioning for longer rides. Practicality is enhanced with an under-seat enclosed utility box, offering secure storage for two mobile phones, a tool kit, and a first-aid kit – perfect for daily commuting needs. The 2 Amps type C USB charging port ensures fast charging for the smartphone. The durable nylon rear grip inspired from Hero’s premium range of products, blends everyday functionality with a refined aesthetic.

A Symphony Of Culture & Cuisine, Bhartiya Mall Of Bengaluru Onam Utsavam Promises Royal Revelry


Step into the Onam Odyssey from 25th August to 5th September 2025

 

The Bhartiya Mall of Bengaluru is poised to transport you straight into a panoramic tapestry of Kerala’s timeless traditions, where culture breathes through every sight, sound, and flavor. Picture a jubilant universe unfolding under one roof, where vivid folk dances, thundering drums, sumptuous, sweet feasts, and playful games converge in an exhilarating celebration of Onam.

 

Onam, Kerala’s crown jewel of festivals, celebrates the legendary King Mahabali and ushers in a season of prosperity, harmony and joy. Draped in the colors of tradition, it comes alive through enchanting dances, resplendent floral Pookalams, the sumptuous Onam Sadhya, and jubilant folk games, painting a magnificent canvas of Kerala’s cultural grandeur.

 

From 25th August to 5th September, The Bhartiya Mall of Bengaluru metamorphoses into a kaleidoscopic festival ground: Be spellbound by enthralling performances like Mega Thiruvathirakali, Theyyam, Chendamelam, and Pulikali, the movements resonate with history and rhythm pulses through the air. Delight in creative competitions, the florally flamboyant Pookalam, and the aromatic Payasam-Making Showdown, both ripe with the promise of either glory or a generous dollop of coconut milk. Reconnect with childlike joy through lively, classic Onam games, Uri Adi, Vadam Vali, Chakkil Otam, Rotti Kadi, Istika Ottam, and Kulam Kara perfect for guests of every age and mood. And finally, prepare your senses for the resplendent Onam Sadhya on 5th September, where each sumptuous morsel arrives on a pristine banana leaf as part of a feast both regal and rustic.

 

Event Details:

When: 25th August – 5th September 2025

Where: Bhartiya Mall of Bengaluru, Bhartiya City, Thanisandra Main Road, Bengaluru KP-560064

Secure your spot for Onam Utsavam on BookMyShow

Sify Digital Services Announces Appointment Of Industry leader, Som Satsangi As Independent Director On The Board

Sify Digital Services Limited, the IT and Digital Solutions subsidiary of Nasdaq listed Sify Technologies Limited (NASDAQ: SIFY), India’s leading Digital ICT solutions provider with global service capabilities spanning Data Center, Cloud, Networks, Security and Digital services, today announced the appointment of Mr. Som Satsangi as an Independent Director on its Board.  

A technology veteran of more than 4 decades, Som, until recently, was responsible for leading Hewlett Packard, India. He played a pivotal role in expanding HPE’s footprint across India, driving customer success, scaling manufacturing capabilities, and nurturing innovation ecosystems. He has led HPE’s largest and most dynamic geographies through transformative growth, technology-led innovation, and customer-centric evolution.

Active across multiple industry forums, he has served as Chairman of the American Chamber of Commerce (AMCHAM) in India, was a member of the USISPF India Executive Leadership Board, advising on cross-border initiatives and policy campaigns between the U.S. and India. He has also contributed to the CII National Council Committees on IT/ITeS and Telecom & Broadband and was an active executive member of the World Economic Forum’s South Asia Working Group.

Welcoming him to the Board, Chairman, Mr. Raju Vegesna, said, “I have observed Som guide HPE over the last couple of decades. His multi-geography representation of India’s digital capabilities has lessons for Sify. Sify will benefit from his foresight of the technology landscape and his process driven execution, as we scale our IT services capabilities to serve Enterprises.”

Commenting on his appointment, Mr. Satsangi, said, “I am excited with the opportunity to contribute to Sify as a Board member. I remain deeply passionate about leadership development, digital transformation, and helping shape the broader tech ecosystem. My endeavour will be to support the Board and Senior Management from my experience”.

About Sify Technologies

Sify Digital Services is the Digital and IT services subsidiary of Sify Technologies Limited. With Cloud at the core of our solutions portfolio, Sify is focussed on the changing ICT requirements of the emerging Digital economy and the resultant demands from large, medium and small businesses. 

Sify’s infrastructure comprising state-of-the-art Data Centers, the largest MPLS network, partnership with global technology majors and deep expertise in business transformation solutions modelled on the cloud, make it the first choice of start-ups, SMEs and even large Enterprises on the verge of a revamp.

More than 10000 businesses across multiple verticals have taken advantage of our unassailable trinity of Data Centers, Networks and Digital services and conduct their business seamlessly from more than 1700 cities in India. Internationally, Sify has presence across North America, the United Kingdom, UAE and Singapore.

Sify, www.sify.com, Sify Technologies and www.sifytechnologies.com are registered trademarks of Sify Technologies Limited.

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