Apollo Cancer Centres Launches ‘ColFit’, A Comprehensive Colorectal Cancer Screening Program Amidst Rising Cases

·         ColFit aims to increase colorectal cancer screening in both older and younger populations, with a strong emphasis on early detection.

·         Integrates the Faecal Immunochemical Test (FIT) with globally accepted benchmarks

In response to the rise in colorectal cancer (CRC) cases across India including Karnataka, Apollo Cancer Centre, Bengaluru, has launched ColFit, a comprehensive screening program designed to detect and prevent colorectal cancer at an early stage. This initiative aims to improve survival rates, reduce treatment costs, and address the concerning trend of late-stage diagnoses, which currently lead to poor outcomes and higher healthcare burdens. Despite being highly preventable and treatable with early detection, a significant proportion of CRC cases in India are identified at advanced stages, resulting in lower survival rates and increased treatment expenses.

ColFit focuses on expanding CRC screening among both older and younger populations, emphasizing the importance of early detection. While India’s age-standardized rate (ASR) for CRC remains relatively low at 7.2 per 100,000 males and 5.1 per 100,000 females, the absolute number of cases is substantial given the country’s population of over a billion. More alarming is India’s five-year survival rate for CRC, which stands at less than 40%—among the lowest globally. The CONCORD-2 study further highlights a troubling decline in five-year survival rates for rectal cancer in certain Indian registries. (Source Link)

Colorectal cancer often presents with symptoms that should not be overlooked. These include persistent changes in bowel habits (such as chronic diarrhoea or constipation), rectal bleeding or blood in the stool, unexplained weight loss, and ongoing abdominal discomfort or cramps. The key risk factors include a low-fibre diet, a sedentary lifestyle, obesity, genetic predispositions, and a family history of CRC. Recognizing these symptoms and risk factors is critical for early detection and prevention.

Apollo Cancer Centre’s ColFit program introduces a ground-breaking approach to CRC detection by incorporating the Faecal Immunochemical Test (FIT), a non-invasive, highly accurate screening tool that identifies hidden blood in stool—a potential early indicator of CRC. FIT requires only a single sample, offers higher sensitivity, and eliminates the need for dietary restrictions, making it a convenient and patient-friendly option.

The ColFit screening process follows a structured pathway:

1.      Registration and Risk Stratification: Patients are categorized based on risk levels.

o    Average-risk individuals (aged 45+ with no family history) undergo FIT and stool tests.

o    High-risk patients (with a family history, genetic syndromes, or inflammatory bowel disease) are recommended FIT and colonoscopy.

2.      Analysis and Diagnosis: Abnormal results prompt further analysis of stool samples for occult blood or DNA mutations, while colonoscopy findings are reviewed for polyps or tumours.

3.      Follow-Up and Counselling: Negative cases are advised for periodic follow-ups (1-10 years), while positive cases receive further evaluation, including biopsies if necessary. Post-screening, patients receive counselling on lifestyle modifications, personalized screening plans, and genetic counselling for high-risk individuals.

This comprehensive approach ensures early detection, timely intervention, and effective prevention, significantly reducing the risk of CRC progression.

While speaking at the launch event, Dr Yeshwanth R, Consultant- Surgical Oncology, Apollo Cancer Centre, Bengaluru, stated, “We must shift from reactive care to proactive screening for colorectal cancer. Lifestyle factors such as poor diet, sedentary habits, and obesity are major contributors to rising CRC cases. A high-fiber diet, regular exercise, and proactive screenings can play a pivotal role in prevention. With ColFit, we are making early detection accessible through FIT, a simple, non-invasive test that can significantly reduce complications and improve outcomes.”

“If the disease is detected in the precancerous stage, it can be treated endoscopically without any surgeries. All cases of stage 1 and most stage 2 cases are treated only through surgery without the need for radiation and chemotherapy. For the surgical management of colorectal cancer, we have the latest technologies like the Da Vinci robotic system through which patients can undergo surgeries with very small incisions, leading to early recovery and discharge,” Dr Yeshwanth added.

Dr. Sachin S Shetty, Senior Consultant Gastroenterologist, Apollo Hospitals, Bannerghatta Road, added, “Colorectal cancer is increasingly affecting both young and elderly populations in India, yet survival rates remain alarmingly low due to late-stage diagnoses. While countries with established screening programs have seen improved outcomes, nearly 60% of CRC cases are detected at advanced stages, with an additional 20% presenting with metastases (Link). Early screening and awareness are critical to reversing this trend. At Apollo Cancer Centres, we are committed to advancing early detection through ColFit, precision treatments, and holistic care to improve patient outcomes and reduce the burden of CRC in India.”

If detected within stage 2, with the advancement in medical technologies, the treatment success rate for colorectal cancer up to stage 2 is between 75% and 90%. This shows the significance of a programme like ColFit to reduce the CRC disease burden.

Mr. Dinesh Madhavan, President, Group Oncology & International, Apollo Hospitals Enterprise Ltd, said, “ColFit represents Apollo's dedication to enhancing cancer care through practical innovation and wider accessibility. By introducing this comprehensive screening program, we aim to change how communities approach preventive healthcare. A significant percentage of colorectal cancers are diagnosed at advanced stages in India, and our goal is to bring reliable diagnostic tools to the population, helping people identify issues and take necessary measures at earlier and easier treatable stages.”

Colorectal cancer is one of the most preventable and treatable cancers when detected early. Apollo Cancer Centres urges individuals, especially those with a family history of CRC or persistent symptoms, to prioritize regular screenings. Taking proactive steps such as routine FIT tests, timely colonoscopies, and adopting healthier lifestyles can help curb the rising trend of colorectal cancer and save countless lives.

Eternal Blessings With Platinum Jewellery For Akshaya Tritiya This Year

Celebrated as one of the most auspicious occasions in Hindu culture, Akshaya Tritiya marks a day of new beginnings, prosperity, and good fortune. It symbolizes the onset of new endeavours, prosperity and unending blessings.

This year, the festival will be celebrated on 30th April 2025. As the celebrations around Akshaya Tritiya evolve, the significance of purchasing 'true white' continues to hold great meaning as it symbolizes purity and auspiciousness. Besides being intrinsically white, Platinum jewellery with its 95% purity and timeless appeal, perfectly embodies the spirit of this occasion. One of the rarest & purest metals to exist on this planet, platinum is known for its naturally white, that remains untarnished over time, making it a fitting choice for auspicious events. Platinum jewellery thus becomes particularly favoured for this occasion due to its association with purity.

Consumers looking to commemorate Akshaya Tritiya with platinum jewellery have a diverse range to choose from. Options include contemporary pieces for women by Platinum Evara, unique statement jewellery for men from Men of Platinum, and beautifully crafted commitment-bands for couples by Platinum Love Bands.

Platinum jewellery, blending tradition and modernity, symbolizes everlasting prosperity and beauty for generations. The "Pt 950" inscription on each piece signifies the highest purity, making it a fitting choice for Akshaya Tritiya celebrations.

SHOP THE PLATINUM JEWELLERY COLLECTION AT LEADING JEWELLERY RETAILERS NATIONWIDE

ABOUT PLATINUM GUILD INTERNATIONAL (PGI) - Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with Jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery.  PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.  In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development. Since 2015 PGI has been headquartered in Hong Kong. PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.

PURITY ASSURANCE PROGRAM - PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of Jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery. A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.

Punjab National Bank Upgrades PNB One BIZ App To Boost Business Banking Experience

~ A new layer of security for MSMEs through PNB Cheque Suraksha ~

Punjab National Bank (PNB), nation’s leading public sector bank, has announced significant upgrades to its PNB One BIZ mobile banking app, aimed at empowering business customers with smarter, faster, and more secure digital banking solutions. These new enhancements now include several powerful modules that reflect PNB’s commitment to simplifying banking and supporting digital transformation for enterprises and entrepreneurs.

Key Enhancements Include:

M-Passbook: Provides real-time access to transaction history, balance details, and downloadable account information for paperless account management.

Inward/Outward Cheque Clearing: Track cheque clearance status in real time, ensuring transparency and better financial planning.

PNB Cheque Suraksha: A new layer of security to protect cheques from unauthorized use and fraud.

TDS Certificate Download: Customers can instantly retrieve their TDS certificates for tax filing purposes, directly from the mobile app.

Apply Bank Product – Lead Management: Businesses can now submit leads for various banking products directly through the app and track their status in real time, simplifying the application and follow-up process.

GST Registration & Invoice Generation: Customers can register their GST numbers linked to account numbers or Customer IDs and receive GST invoices directly via email.

Designed with entrepreneurs in mind, this mobile-first banking solution streamlines business operations, enabling MSMEs to stay agile and efficient while on the go. Whether it's tracking payments or approving transactions, PNB One BIZ makes business banking simpler and more accessible.

HDFC Life Is ‘Next Leader’ On The Indian Corporate Governance Scorecard For 2024

HDFC Life, one of India’s leading life insurers, is delighted to announce its recognition as ‘Next Leader’ in the Indian Corporate Governance assessment conducted by Institutional Investor Advisory Services (IiAS) as of 31st December 2024. This is a testament to the Company’s unwavering commitment to transparency, accountability, and exemplary governance practices.

As HDFC Life enters the 25th year of its journey, this recognition comes as an acknowledgement of the Company’s superior standards of Corporate Governance. This is the fourth consecutive year that HDFC Life has been featured as part of this prestigious list which is an outcome of the annual assessment of the BSE 100 companies based on the Indian Corporate Governance Scorecard framework.

This scorecard framework developed jointly by IFC, BSE, and IiAS is based on the G20/OECD Principles of Corporate Governance and has been in use since 2015.

Speaking on this, Narendra Gangan – General Counsel, Chief Compliance Officer & Company Secretary – HDFC Life, said “We are delighted to be a part of this esteemed list. For us at HDFC Life, ensuring adherence to the highest standards of Corporate Governance is a way of life. We endeavour to stay true to our commitment towards all aspects of Environment, Social and Governance (ESG). We humbly accept this recognition as we continue our journey of securing lives of Indian citizens and work towards achieving the industry’s collective goal of ‘Insurance for All by 2047.”

About HDFC Life

Founded in 2000, HDFC Life Insurance Company Limited (‘HDFC Life’ or the ‘Company’) is a leading provider of long-term life insurance solutions in India. It offers a broad range of individual and group plans across the Protection, Pension, Savings, Investment, Annuity, and Health categories, with a portfolio of products and optional riders designed to meet the diverse needs of its customers.

HDFC Life is a subsidiary of HDFC Bank Limited, one of India’s leading private banks. The Company has a nationwide presence, operating through its own branches and a network of over 300 distribution partners, including banks, NBFCs, MFIs, SFBs, brokers, and emerging ecosystem partners. HDFC Life also maintains a strong base of financial consultants.

Recognised as a great place to work, HDFC Life is deeply committed to governance and sustainability, ensuring responsible business practices that align with its long-term objectives.

For more information, visit www.hdfclife.com or follow us on Facebook, X (formerly Twitter), YouTube, and LinkedIn.

Union Bank Of India Recruits 1,500 Local Bank Officers To Strengthen Customer Service

 

 

Union Bank of India has successfully recruited 1,500 Local Bank Officers across various states as part of its ongoing commitment to enhance customer service and deepen its engagement with local communities. This strategic initiative aims to leverage the officers’ proficiency in regional languages to deliver superior customer experiences.

The newly recruited Local Bank Officers will play a pivotal role in strengthening customer relationships, managing branch operations effectively, and promoting the Bank’s products and services by utilizing their familiarity with local languages and cultures. Their presence is expected to bridge communication gaps, thereby facilitating smoother and more personalized banking experiences for customers.

In their roles, the Local Bank Officers will assist customers with banking transactions, account management, and provide guidance on financial decisions, in addition to undertaking various operational responsibilities assigned to them.

The recruitment of Local Bank Officers marks a significant step in Union Bank of India’s broader efforts to enhance customer service excellence and drive business growth through deeper local engagement.

IDEMITSU Honda Racing India Riders Kick Off 2025 FIM Asia Road Racing Championship With promising performances In Round 1

* Race 1&2 results of Asia Production 250cc class (AP250 class): Kavin Quintal and Johann Reeves finished Race 1 at 19th & 15th position and Race 2 at 13th and 18th position, respectively.

The riders of IDEMITSU Honda Racing India team took on the challenge of Round 1 of the 2025 FIM Asia Road Racing Championship, held at the legendary Chang International Circuit in Buriram, Thailand. Today marked the conclusion of Round 1, bringing an intense and action-packed weekend to a close.

The Indian duo, Kavin Quintal and Johann Reeves, completed today’s race with determination and consistency in the fiercely competitive Asia Production 250cc (AP250) class.

Kavin Quintal, the 19-year-old rider started the 10-lap race from the 23rd grid position for race 1. He finished at 19th position with a total time of 19:06.659. In race 2, he fought back stronger and despite the tough competition, Kavin showed resilience and strategic race craft, managing to maintain his position. He finished at 13th position after a hard-fought race today, crossing the chequered flag with a total time of 19:07.972 and his fastest lap was recorded at 1:53.676.

Meanwhile, Johann Reeves started from 29th on the grid in his debut season at the ARRC. In race 1, he put an intense fight, maintaining consistent lap times and gaining valuable experience on the demanding circuit. Johann finished at 15th position in the race 1 with a total time of 19:05.726. In race 2, Reeves held his ground and finished the race at 18th place with a total time of 19:11.232 and his fastest lap was 1:53.861.

Kavin earned 3 points in race 2 while Johann bagged 1 point in race 1, bringing their cumulative team total to 4 points for this season in the Asia Production 250cc (AP250) class.

Sharing his thoughts, Kavin Quintal said “Today’s race at Chang Circuit was tough right from the start. The technical layout demanded full concentration. I knew it wouldn’t be easy. I managed to fight my way up to 13th. While there’s still a lot to learn, I am proud of the progress. This wraps up Round 1, and I am more motivated than ever to come back stronger for the next one.

Johann Reeves added, “Today’s race at Chang Circuit was a real test. Starting 29th, I gave it everything and finished at 19th. I am glad to garner some points for the team in the race 1. The competition is tough and the track unforgiving, but there’s a lot to take forward. Round 1 is done and I am feeling motivated and ready to push even harder in the next one”

About 2025 FIM Asia Road Racing Championship (ARRC): The 28th edition of FIM Asia Road Racing Championship is Asia’s most competitive motorcycle road racing championship, held since 1996. The 2025 season has six rounds beginning with the official test and season opener at the Chang International Circuit (Thailand) from 25- 27 April 2025. The second round will take place in Malaysia from 30th May to 1st June 2025, followed by Japan (Round 3) in July and Indonesia (Round 4) in August. While the venue and timeline for Round 5 is yet to be announced, the season finale will be held in December in at Chang International Circuit in Thailand.

Childhood Unlocked: Celebrating Karnataka's Progress In Early Childhood Education

Key Education Foundation, a not-for-profit organization focused on supporting government systems to deliver quality Early Childhood Education (ECE) for children between the ages of 3-6, hosted the "Childhood Unlocked" event at the Bangalore International Centre, Domlur. The event brought together 150-200 ECE advocates, including senior government officials, policy experts, teachers, parents, and children, to celebrate the progress made by the state of Karnataka in furthering excellent ECE inside government schools since 2019.

"Our youngest citizens deserve an education system that unlocks their full potential. We're thrilled to celebrate the progress made by Karnataka in providing quality ECE and look forward to continued collaboration with the government to ensure every child enters school ready to learn and ready for life," said Swetha Guhan, Co-founder of Key Education Foundation.

"Childhood Unlocked is a platform for us to come together and reimagine what quality learning can look like for our children. We're proud to showcase the recent progress made by the LKG and UKG model in ensuring quality ECE and share our partnership with Samagra Shikshana Karnataka towards achieving this mission," added Swetha Guhan.

Event Highlights

The event featured interactive exhibits, including the Bachpan Manao Stall and playful learning interactions, allowing attendees to experience playful learning and carry it back with them. The agenda included celebrating government officials who ensured quality implementation of the pre-primary program across districts, discussing future priorities for the early years, and showcasing grassroots stakeholders like teachers, parents, and children.

Early childhood is a critical period of growth, requiring nurturing and comprehensive support. Research shows that most brain development occurs in early years, and deficits at this stage can impact a child's life trajectory. Karnataka has made consistent efforts in refining policy decisions to ensure sustained efforts for providing quality early education to children in the state.

Progress Made by Karnataka

Karnataka has been among the first few states to pioneer the initiation of Early Childhood classrooms in government schools. Started in 2019, with the introduction of kindergarten sections in 285 Karnataka Public Schools (KPS), the state now has early childhood sections in approximately 2700 government schools across the state, with a plan to expand to 5000 schools in the next 1-2 years.

Key Education Foundation's Partnership with Samagra Shikshana Karnataka

Key Education Foundation works in partnership with Samagra Shishana, Dept. of School Education in the state of Karnataka to strengthen the quality and provision of pre-primary programs in Government Schools. The foundation takes a holistic approach, ensuring enriching classroom environments, equipping teachers with training and support, and empowering parents with resources and awareness to create opportunities for playful learning at home.