Monday, March 10, 2025

Arvind Fashions Aims To Expand Its CLUB A Stores Across India, Bringing Its Signature Style And Ophistication To A Wider Audience


·         The lifestyle powerhouse that has brought several iconic international brands to India is now set to take the luxury Club A shopping experience to residents of Hyderabad

·         Club A’s Bangalore, Delhi, Surat, Lucknow and Hyderabad stores also unveil refreshing new Spring/Summer-25 collections of all in-house brands  

Club A, the premium fashion retail chain store operated by Arvind Lifestyle Brands Limited, a wholly owned subsidiary of Arvind Fashions Limited will expand its presence by opening stores across Hyderabad and Bangalore. It houses a curated selection of renowned brands like Tommy Hilfiger, Calvin Klein, U.S. Polo Assn., Arrow, Flying Machine, and Stride.

Currently Club A, a premier destination offering a curated selection of premium fashion and accessories for customers who appreciate the finer things in life, has three stores located in 100 ft Rd. Indiranagar - Bangalore, Connaught Place – Delhi, Piplod - Surat and Chaudhary Charan Singh International Airport - Lucknow.

The indulgent brand, that pampers its clientele with a tailored shopping experience through a dedicated concierge, will expand its presence with the addition of two new locations this year. The stores will be located Himayatnagar, Hyderabad and HSR Layout, Bangalore.  Club A customers can now also shop for the much-anticipated, refreshingly new Spring Summer-25 Collections from all the in-house brands.

Housing internationally acclaimed brands as well as collections from the Arvind Fashions Limited, Stride’s premium footwear, handbags and watches and labels like Cole Haan and Guess, Club A is the premium fashion destination with a high-end appeal for style-conscious customers.

To know more, follow @club.a.india on Instagram or visit the website

https://www.arvindfashions.com/club-a-retail/

About Arvind Fashions Ltd. 

Arvind Fashions Ltd., based in Bengaluru is India's No. 1 casual and denim player in the country’s retail industry, a lifestyle powerhouse with a strong portfolio of fashion brands catering to consumers across various sub-categories and price points. With a host of renowned brands, both international and indigenous, like U.S. Polo Assn., ARROW, Tommy Hilfiger, Calvin Klein and Flying Machine. Arvind has a presence across major lifestyle brands.

Air India Group Marked International Women’s Day With Multiple All-Woman Managed Flights


·         18 Air India & Air India Express flights managed by women pilots, cabin crew, roster planning analysts, flight dispatchers, meteorologist, crew controllers and operations control duty manager

·         Launched multiple initiatives for women employees under the umbrella of #HerMatters

·         Women comprise almost half of Air India workforce and make 16% of pilots

Air India group marked the International Women’s Day with a demonstration of its commitment to reinforce the importance of inclusivity at the workplace, upholding the Tata Group’s commitment to diversity and promoting a level playing field for its employees.

In resonance with #AccelerateAction, the theme of International Women’s Day 2025, the Air India group took to the skies with flights managed by all-women teams across functions in the air and on ground, while also unveiling a series of initiatives for women employees and special offers for women passengers.

In all, 18 flights operated by Air India and Air India Express on select international and domestic routes, were managed by all-women teams that included pilots, cabin crew, crew roster planning analysts scheduling duties for the all-women crew onboard, flight dispatchers and a meteorologist planning and monitoring flights from departure to arrival, crew controllers tracking all crew ensuring compliance with flight duty time and rest requirements and a female operations control duty manager overseeing Air India’s day of operation.

Destinations to which these flights were operated included Melbourne, the longest amongst them, London Heathrow, Dammam, Muscat, Ras Al Khaimah, Abu Dhabi, Varanasi, Pune, Visakhapatnam, Kolkata, Bagdogra, Bhubaneswar, Vijayawada and Guwahati.

Campbell Wilson, Chief Executive Officer & Managing Director, Air India & Chairman, Air India Express said: “At Air India group, we take pride in the fact that women leading from the front is a norm rather than an exception. India leads the world in the number of women commercial pilots and Air India group is significantly contributing to this achievement. We have been focusing on nurturing a diverse, equitable and inclusive workforce and have women representation across key decision-making roles, driving our transformation journey.”

At Air India, women make 46% of the total workforce, 16% of pilots, which is almost three times the global average, 21% of staff in ground services, 27% in finance and 22% in the digital and technology division, and all these numbers have grown significantly since Air India’s return to the Tata group.

Air India is also a signatory to IATA’s #25by2025 initiative and aims at enhancing women at mid and senior levels.

Air India Express, Air India’s low-cost carrier, further exemplifies this commitment, with women comprising over 13% of its pilots and nearly half of its overall workforce.

Celebrating Women at Air India

At an organisational level, Air India has launched the #HerMatters initiative to assist its women employees navigate critical life events, both on their professional and personal fronts, for a better work-life balance. The airline organised webinars and panel discussions on topics such as financial independence for women, return to work after maternity and shift from support to sponsorship to nurture women leaders within the airline.

Air India group has also decided to organise sessions on careers in aviation at girls’ schools in the National Capital Region of Delhi to inspire young women to pursue careers in aviation. Under this initiative, Air India employees will visit these schools and share their experiences and growth opportunities in Indian aviation.

Celebrating Women Passengers with Exclusive Offers

In addition, Air India offered special promotions and benefits from 1-8 March 2025, which included fare discounts for bookings with at least one woman in the PNR, and 5% discount on gift card purchases, enabling and encouraging women to take charge of their travel.

About Air India group

The Air India group – comprising of full-service global airline Air India and low-cost regional carrier Air India Express – is spearheading a new era of Indian aviation. The Air India story began in 1932 when JRD Tata piloted the airline’s inaugural flight and opened the skies for aviation in India. Today, Air India group employs more than 30,000 people, operates over 300 aircraft and carries customers to 55 domestic and 48 international destinations across five continents.

Returning to the Tata Sons in 2022 following 70 years under Government ownership, Air India group is in the midst of a five-year transformation program, Vihaan.AI. As part of the transformation, Air India has placed an order for 570 new aircraft. In 2024, sister airlines Air Asia India and Vistara were successfully merged into Air India Express and Air India, respectively, and the Airline opened South Asia’s largest aviation training academy. A new flying school is scheduled to open in 2025, and construction of a greenfield maintenance base, to be operational in 2026, is underway. In addition to receiving new aircraft, all existing aircraft are progressively undergoing a full interior refit.

With transformation underway across all facets of the business and India’s rich legacy of hospitality, Air India is committed to being a world class global airline with an Indian heart.

For more stories on Air India, visit http://www.airindia.com/newsroom

Saturday, March 8, 2025

For The First Time Ever, A Biscuit Becomes A Bullseye— Britannia Marie Gold Honours Two-Time Gold Medal Winner “Avani Lekhara”


* The story behind Britannia Marie Gold’s special edition pack shaped like the Paris Games shooting target

In an unprecedented tribute to sporting excellence and human triumph, Britannia Marie Gold, a brand forged in India's unwavering spirit, unveils the “Avani Lekhara Special Edition”, honoring India's first female-athlete to win gold at the Paris Games 2024 and Tokyo Games 2020 with a commemoration of historic magnitude. For the first time in its storied history, the brand has redesigned both its biscuit and packaging, reinforcing Britannia Marie Gold’s long-standing proposition of Do More. Be More. 

Each Britannia Marie Gold biscuit in the pack has been meticulously reengineered, morphing itself to precisely mirror the dimensions of Avani's target from her triumphant performance at the Paris 2024 Games. Going one step further, every biscuit in the pack is also intricately etched with the exact position of Avani's historic winning shots. This redesign transcends mere tribute, allowing every Indian to comprehend the extraordinary skill required to strike a target of such diminutive proportions from a distance of 10 meters. The Avani Lekhara Special Edition stands as a testament to Britannia Marie Gold’s unwavering commitment to empower women for decades, making this initiative a national milestone— the first time an athlete of her accomplishment has been featured on the front of a biscuit pack, with Avani’s striking illustration taking center stage.

Watch the launch film here: https://youtu.be/Nkh3cs8QxoY         

Avani, India's first female-athlete to win double gold at the Paris Games 2024 and Tokyo Games 2020, shared, “In shooting, perfection is measured in millimeters. I hope that by holding this biscuit, people understand the immense focus and precision it takes to win at the highest level. I’m honored that Britannia Marie Gold is celebrating this journey and inspiring young girls to aim high.”

Siddharth Gupta, General Manager, Marketing Britannia Industries, added, “Britannia Marie Gold has always stood for women’s empowerment, celebrating their resilience and ambition. Avani’s achievement exemplifies what Indian women can accomplish when given the right opportunities. This special edition is a tribute to her and to every woman striving to make history.”

Javaad Ahmed and Teresa Sebastian, Creatives at Talented, emphasized, “By transforming the very shape of Britannia Marie Gold, we aim to offer India a powerful, tangible way to appreciate Avani’s feat. This campaign not only celebrates a pioneering athlete and furthers intersectional feminism but also highlights the underrepresented sport of Air Rifle shooting.”

Tanvi Gandhi, Director at Little Button Films, remarked, “Avani doesn’t just break records—she breaks perceptions. Through the film and this campaign, our target was to make an invisible challenge visible, and we’re proud to create a film that does justice to air rifle shooting’s quiet dynamism and to the superstar/supergal that is Avani Lekhara.”

The Britannia Marie Gold Avani Lekhara’s Special Edition pack will be available on Swiggy Instamart starting 7 March across Mumbai, Bangalore and Hyderabad, delivered within 10 minutes—bringing history straight into the hands of millions.

Watch the launch film here: https://youtu.be/Nkh3cs8QxoY         

MAHE MIT Manipal And The University of Surrey Sign An Agreement For Integrated Masters And Dual Degree Programs


Under the auspices of the Manipal Academy of Higher Education (MAHE), the Manipal Institute of Technology (MIT) has signed a Memorandum of Understanding (MoU) with the University of Surrey, UK, marking a significant step in fostering international academic ties. By introducing Dual Degree and Integrated Masters programs, this partnership promotes global education and research while improving students' academic and career opportunities worldwide.

Two different academic pathways are made possible by the agreement:

Dual Degree Program (1+1): Students will acquire masters degrees from both universities after completing a year of postgraduate work at MIT Manipal and a second year at the University of Surrey.

Integrated Master's Program (3.5+0.5+1): To obtain  their master's degree, undergraduate students must complete 3.5 years of coursework at MIT Manipal, a six month’ capstone project supervised by the University of Surrey,  and a final year at the University of Surrey.

The formal signing ceremony was attended by esteemed representatives from both institutions, including Prof. Max Lu, President and Vice-Chancellor of the University of Surrey, Prof. Satheesh Krishnamurthy, Director of the Surrey Ion Beam Centre, and Dr. Tina Schilbach, International Partnerships Manager. Their presence, alongside distinguished dignitaries from MIT and MAHE—Dr. (Cdr). Anil Rana, Director of MIT Manipal, Dr. Narayana Sabhahit, Pro Vice Chancellor - Technology & Science, and Dr. Sharath Rao, Pro Vice-Chancellor – Health Sciences—underscored the significance of this alliance in expanding academic horizons and facilitating cross-border educational opportunities.

With an emphasis on specialized programs in electrical, mechanical, chemical, and electronic engineering, this Memorandum of Understanding will further MIT Manipal's commitment to offering state-of-the-art instruction that complies with international industry standards. By integrating cutting-edge resources, research partnerships, and advanced curricula, students will be exposed to various learning settings, foreign professors, and worldwide networking opportunities.

"This MoU represents a significant step in our commitment to delivering world-class education and fostering a culture of innovation and research," said Dr. (Cdr.) Anil Rana, Director of MIT Manipal, spoke and expressed excitement about the partnership. In collaborating with the University of Surrey, our goal is to give our students a well-rounded education that equips them for leadership positions in the international engineering industry. Prof. Max Lu, President and Vice-Chancellor of the University of Surrey, emphasized the significance of the partnership for research impact and the future of skills in the UK and India: "We are excited to be able to join forces with MIT Manipal to develop an innovative suite of collaborative research and education programmes which will bring together our shared areas of excellence, including the fields of semiconductor technologies, sustainable energy, and communications. Through this partnership, students will gain access to world-class resources, cross-cultural learning experiences, and research training opportunities, preparing them to become global leaders in their fields.”

The MoU aligns with MAHE's overarching goals of improving research projects, encouraging international academic partnerships, and giving students more options for their educational paths. This collaboration is expected to open up new opportunities for academics, researchers, and students from both schools as interdisciplinary and applied learning become increasingly important.

Interested students can visit the official university website or contact the MIT Manipal admissions office for further information about the Dual Degree and Integrated Masters programs.

About Manipal Academy of Higher Education:

Manipal Academy of Higher Education (MAHE) is an Institution of Eminence Deemed-to-be University. MAHE offers over 400 specializations across the Health Sciences (HS), Management, Law, Humanities & Social Sciences (MLHS), and Technology & Science (T&S) streams through its constituent units at campuses in Manipal, Mangalore, Bangalore, Jamshedpur, and Dubai. With a remarkable track record in academics, state-of-the-art infrastructure, and significant contributions to research, MAHE has earned recognition and acclaim both nationally and internationally. In October 2020, the Ministry of Education, Government of India, awarded MAHE the prestigious Institution of Eminence status. Currently ranked 4th in the National Institutional Ranking Framework (NIRF), MAHE is the preferred choice for students seeking a transformative learning experience and an enriching campus life, as well as for national & multi-national corporates looking for top talent.

About the University of Surrey

The University of Surrey is a research-intensive university, conducting world-leading research, delivering excellent innovation in teaching, and producing highly employable graduates. Areas of research focus include sustainability, connecting society and technology to equip humanity to live better, more sustainable lives; artificial intelligence, with research steering these new technologies so they remain people-centred in the way they operate, develop and are governed; and pushing the boundaries of our understanding of the ways human and animal health overlap, interact and share common problems and solutions – within a 'One Health, One Medicine' research approach. The University of Surrey is consistently independently ranked as high-performing. In the most recent Research Excellence Framework (REF2021), the University ranked in the top 20 in the UK for the overall quality of research outputs. It is ranked among the top 5% of the universities featured in the Times Higher Education Impact Rankings 2024, reflecting its dedication to the UN's Sustainable Development Goals.

Visa Shares Digital Payments Tips To Empower Women Entrepreneurs This International Women’s Day


As more women emerge as entrepreneurs, they need to keep digital payments and security front and centre in business planning. This International Women’s Day, Visa shares top tips for women entrepreneurs to embed secure digital payments and scale their businesses: 

Embed Security by Design: Train employees regularly on digital best practices and emerging frauds and make security an essential part of product planning and customer experience. 

Enable Secure Tap, Pay and Click Payments: Provide secure payment options like accepting EMVCo® chip-based contactless cards in stores and tokenized card payments online for faster, secure transactions that rely on encryption and biometric authentication. 

Use Secure Payment Gateways: Opt for trusted payment gateways that comply with industry standards like EMVCo® and PCI DSS (Payment Card Industry Data Security Standard), among others, and have multiple layers of security and encryption. 

Update Software and Devices Regularly: Invest in ensuring that all devices and software are updated to the latest versions, reducing business vulnerability to cyber threats such as malware, hacking attempts and data breaches. 

Stay Ahead with Account Monitoring: Keep a check on potential fraudulent transactions with real-time alerts from your banking and financial apps. 

Adopting these tips can help power women build successful, trusted businesses, inspire and uplift communities.  

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

Mudrex Reports 10X Rise In Women Crypto Investors For 2024-25


* Metro Cities and Tier-1 Urban Centers Drive 75% of Female Crypto Adoption

Mudrex, a leading crypto investment platform in India, has reported a remarkable 10X increase in women investors in 2024-2025 compared to the previous year. The findings, revealed through a recent survey conducted ahead of International Women’s Day, highlight the growing participation of women in India’s crypto ecosystem.

According to Mudrex’s data, women aged 25-30 make up the largest segment of female investors, accounting for 53% of the total. They are followed by women aged 31-35 (36%), while younger investors aged 18-24 represent 11% of the user base.

Maharashtra leads in female crypto adoption, contributing 15% of the total women investor base. Karnataka follows with 11%, while Delhi NCR (9%) and Uttar Pradesh (8%) also show strong participation. West Bengal accounts for 7%, with the remaining 50% of women investors spread across states like Telangana, Tamil Nadu, and others—demonstrating the nationwide appeal of crypto investments. While the crypto market remains largely male-dominated, there is a noticeable steady uptick in female investors, yet making significant strides in the space.

Over 75% of women investors are from metro and Tier-1 cities, while 25% are from small cities, highlighting greater awareness in metros and a rising adoption trend in smaller cities. Bitcoin, Ethereum, Ripple, Litecoin and Solana have emerged as the most popular investment choices among female investors, reflecting their preference for established assets. Additionally, meme coins like Dogecoin, Shiba Inu and Pepe are gaining traction, signalling an increasing interest in trending meme coins.

Commenting on this, Mr Edul Patel, CEO & Co-founder of Mudrex said, "The crypto and Web3 space is evolving rapidly, and more women are stepping in to shape its future. At Mudrex, we believe that knowledge is key to building confidence in investing. Through the LearnWithMudrex initiative, we aim to simplify crypto education and help more women navigate this space with ease”.

65% of women traded on individual coins, while 45% chose to invest in Coin Sets (themed basket of tokens). This indicates that while a majority of women are actively trading specific coins, a significant portion also values diversified, structured investment options. The insight could reflect a balance between risk-taking and risk management among women investors in crypto.

62% of women discuss financial decisions with their family and social circle, while 38% make their own decisions. Additionally, 33% of women learnt about crypto from news, 40% from social channels, and the remaining 27% from other sources.

“Beyond investing, many women are also looking to build careers in Web3. To support them, our  women's team runs mentorship programs offering career guidance and industry insights. Creating an inclusive environment isn’t just about representation—it’s about fostering innovation and new perspectives that strengthen the entire ecosystem”, added Mr Alankar Saxena, Co-founder & CTO of Mudrex.

The survey revealed women on Mudrex’s platform invest in crypto for various reasons, including personal financial goals, wealth diversification, early retirement planning, and a strong interest in technology.

However, Mudrex also identified key barriers preventing some women from making transactions after completing KYC verification. Concerns about crypto market volatility, uncertainty over which coins to invest in and how much to invest, and a lack of financial awareness around emerging asset classes are the most common challenges.

About Mudrex

Launched in 2018, Mudrex’s vision is to make crypto accessible to the masses, enabling everyday investors to benefit from the massive wave of wealth creation. Mudrex holds VASP (Virtual Asset Service Provider) registration in India and Europe and OAM (Organismo Agenti e Mediatori) registration in Italy. The US-headquartered and Bengaluru-based fintech startup aims to become the largest asset management platform for crypto.

Friday, March 7, 2025

AI RIP: Five Things Knowledge Workers Will Say ‘Sayonara’ To In The Next Decade


By Dr. Molly Sands, Head of the Teamwork Lab, Atlassian

How often do you find yourself spending too much time looking for a file that you – or your co-workers – swear was saved under “Final Draft (version 6.5),” or drafting, redrafting, and second-guessing an important email until you’re caught in an overthinking spiral? Well, it’s time to cue the farewell music because AI collaboration is here to take those headaches off your plate – and make them a thing of the past.

The workplace has always evolved with technology, but AI isn’t just another step forward – it’s a leap. AI ‘agents’ are stepping in as the ultimate collaborative assistants that can help you write emails and reports, organize schedules, and summarize meetings. But, more than that, AI will also take on more meaningful work, actively pulling out key insights from mountains of dispersed data to help you drive efficiencies and create value.

Collaborative AI isn’t just a buzzword, it’s reshaping how knowledge workers do their jobs. It tackles drudgery and simplifies the complex, so you can focus on the good stuff: big ideas, creative breakthroughs, personal growth, and making your company stronger.  

Atlassian's recent AI Collaboration Report, which surveyed 5000 global knowledge workers across India, the US, Australia, Germany, and France, shows that the most advanced AI users produce a higher quality of work, are seen as more innovative by their co-workers, and save twice as much time as their less mature counterparts. These AI collaborators won't just work smarter over the next decade; they'll say goodbye—forever—to the tasks that drain energy and steal time.

I’ve pulled together five examples of workplace frustrations that will finally meet their well-deserved demise over the next few years thanks to AI collaboration, with no tears shed from us.  

Staring at a blank page

Few things are more intimidating than a blank page staring back at you. The Fear of Getting Started (FOGS) often stops top employees from doing their best work. Whether writing a report, kicking off a project, or drafting a creative brief, the FOGS can cloud your judgement, making the first step seem near impossible. 

Collaborative AI provides a genuine remedy for the FOGS, acting as the ultimate partner to help you get your brain moving.?By generating initial drafts, creative prompts, or structured outlines, AI removes the mental barriers that can delay progress.

By eliminating the paralysis of the blank page, collaborative AI allows you to focus on the big picture and gives you a thought partner - refining ideas and delivering impactful results without the drag of getting started. It allows you to clear the FOGS, get out of your head, and start creating work that makes a real impact.? 

Feeling sluggish and uninspired 

Repetitive tasks are the enemy of motivation. Spending hours on routine, mundane work not only drains your energy but also leaves you feeling disengaged and uninspired. This is where collaborative AI steps in to lighten the load and breathe new life into your workday. 

By automating repetitive tasks—like scheduling meetings, updating or organizing documents, or pulling data—AI gives you back the time and mental bandwidth to focus on high-impact, creative, and strategic work. This isn’t just about doing things faster; it’s about doing the kind of work that sparks excitement and keeps you energized. 

Atlassian’s AI Collaboration Report shows the most mature AI collaborators are more likely to report that AI has increased their motivation and excitement about work. With AI handling the monotony, these workers feel energized and motivated, which is linked to higher job satisfaction and reduced levels of burnout.? 

Eating lunch at your desk 

Knowledge workers often juggle dozens of projects and a range of complex deliverables at once. This can quickly feel overwhelming, forcing people to sacrifice meaningful breaks. A recent study in the US showed that 76% of non-remote corporate workers eat lunch at their desks at least half the time because of convenience and productivity advantages.  

AI collaboration helps you stay on top of tasks and reclaim time for yourself. Our research shows more mature AI collaborators in India save up to 127 minutes daily. This reclaimed time allows employees to stay on top of their tasks while also prioritizing balance and well-being.

This extra time isn’t just a productivity booster—it also supports better balance and overall wellness. As AI adoption increases, workers report feeling less overwhelmed and more capable of completing their core responsibilities.  

And as AI collaborators breeze through their daily tasks, they start to get ahead of schedule. The research shows 96% of the most mature AI collaborators in India deliver work on time, compared to just 91% of less experienced users.  

With less stress and more efficiency, workers can focus on personal growth, creativity, and yes, even enjoying a proper lunch break away from their desks. 

Decision fatigue  

Confident and prompt decision-making is a hallmark of high-performing employees and effective leaders. Yet, when faced with too much information or too little time, decision fatigue often sets in. Collaborative AI is here to change that. 

AI provides data-driven recommendations, helping workers analyze information, weigh options, and make informed choices faster. By reducing the cognitive load of decision-making, AI allows you to focus your energy on outcomes, not just processes.

Leadership plays a critical role in fostering this shift. Our AI Collaboration Report data shows 87% of the most strategic AI collaborators in India say their leaders encourage them to experiment with AI, compared to just 76% of less mature users.

By empowering teams to collaborate confidently with AI, leaders unlock better decision-making, improved team performance, and more efficient workflows.  

Getting stuck in your lane 

AI doesn't just speed up mundane tasks; it empowers you to take on more challenging and complex work by expanding your skillsets and lowering the barriers to learning. By analyzing vast amounts of data, identifying patterns, and generating actionable insights, AI can help workers tackle more strategic initiatives with confidence.

Atlassian's research shows mature AI users are viewed as more innovative by their peers, who value their enhanced decision-making abilities.

Strong AI collaborators set themselves apart

The workplace has always evolved, but collaborative AI represents a transformation unlike any before. By tackling the frustrations of tedious tasks, decision fatigue, and time-consuming inefficiencies, AI empowers workers to focus on what truly matters—innovation, growth, and impact. 

From giving us back the time we need to think big, to helping us turn insight into action, you can think about AI less as a tool to solve short-term problems and more as a strategic, long-term teammate. 

The best work over the next ten years will come from teams and organizations that embrace AI as a collaborator, not just a utility. It’s time to say goodbye to outdated ways of working and hello to a smarter, more fulfilling way of getting things done.

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