Capture Every Live Moment: OPPO Reno13 Series Launched In India With New MediaTek Dimensity 8350 Chipset And AI-Ready Cameras

-          The OPPO Reno13 Series brings GenAI to a wider audience, setting a new benchmark for AI-powered smartphones in the Indian market.

-          Equipped with AI Livephoto, AI Clarity, and underwater photography supported by IP66 / IP68 / IP69 ratings for water and dust resistance

-          OPPO Reno13 Series will be the first to come with the MediaTek Dimensity 8350, an energy-efficient AI-smartphone chip ideal for gaming

OPPO India has officially launched the much-anticipated Reno13 Series 5G, designed to redefine the smartphone experience. Featuring a flagship-level camera system, powered by the MediaTek Dimensity 8350 SoC, and equipped with cutting-edge AI features for both imaging and productivity, the Reno13 Series is engineered to deliver exceptional performance. With its ultra-durable design, the series – including the Reno13 and Reno13 Pro – also boasts IP66, IP68, and IP69 certifications for water and dust resistance, making it the perfect device for those who value both style and durability. Additionally, the Reno13 Series offers 80W SUPERVOOC fast-charging, ensuring optimal power for extended use. The smartphones are now available for purchase through Mainline Retail Outlets, the OPPO e-Store, and Flipkart, with prices starting at INR 37,999.

Flagship Design with Durability

The OPPO Reno13 5G boasts an aerospace-grade aluminium frame and Corning Gorilla Glass 7i on the front and back. Its One-piece Sculpted Glass on the back is a blend of matte and gloss finishes with a unique texture on the Ivory White variant. OPPO has also introduced an exclusive Luminous Blue color variant for India. This variant features a unique glowing effect achieved through offset printing and reflective coating to produce a subtle yet captivating glowing outline around the camera module.

The device comes with OPPO’s signature All-Round Armour architecture, protecting the internals against shock for added durability. The smartphone is IP66, IP68, and IP69-certified for resistance to dust and submersion in freshwater up to 1.5 meters, tested up to 2 meters in OPPO labs for 30 minutes.

The Reno13 stands out with its slim and lightweight design: The Ivory White model is a mere 7.24mm thin, while the Luminous Blue model is 7.29mm slim; the handsets tilt the scale at a lightweight 181g.

Expansive Infinite View Display with Blue Light Solution

The Reno13 sports a 6.59-inch flat screen and is equipped with a 120Hz Smart Adaptive 1.5K OLED ProXDR display, offering an impressive 93.4% screen-to-body ratio for a bezel-less viewing experience. With peak brightness of 1,200 nits (HBM), it ensures visibility even under harsh sunlight. OPPO’s screen technology is designed for eye comfort with a low-blue-light solution, certified by BOE SGS Seamless Pro Eye Protection.

Premium Camera with the Power of GenAI

The Reno13 features a flagship-level camera system, including a 50MP primary, 8MP ultra-wide camera, and 2MP monochrome camera. The device includes a tri-microphone system, audio zoom, and support for dual 4K video recording from the front and back cameras simultaneously.

AI Livephoto in 2K Clarity

The Reno13 offers creative control with its AI Livephoto feature, which automatically records video clips from 1.5 seconds before the shutter is pressed to 1.5 seconds after. The result is a 2K ultra-clear video, enabling users to select and edit any frame. Real-time adjustments, such as retouching, makeup, and filters, are also possible for these Livephotos.

One-Click AI Clarity

The Reno13 comes equipped with OPPO’s AI Clarity, a suite of advanced GenAI tools designed to enhance images with just a tap. Its AI Clarity Enhancer leverages powerful algorithms to boost image quality at 10X zoom, ensuring remarkable clarity even when viewed at 8X digital zoom.

With AI Unblur, the Reno13 ensures that every photo retains sharp details and vibrant colors, even when capturing subjects in motion.

OPPO’s AI Reflection Remover guarantees flawless photos by eliminating unwanted reflections. Additionally, with AI Eraser 2.0, you can easily remove photobombers or distracting background objects, leaving behind a picture-perfect memory.

AI Imaging

The Reno13 enhances portraits and group photos with AI-powered features like AI Portrait and AI Night Portrait. AI Imaging uses OPPO’s proprietary algorithms to enhance facial details and refine facial contours in low light. AI Best Face automatically identifies subjects with closed eyes and corrects the photo with AI.

AI Studio

The AI Studio on the Reno13 lets users transform their photos with GenAI features, such as sci-fi, vintage, or cartoon styles. Users can also create animated moments from still images using AI Motion or reinterpret photos with AI Reimage using more than 20 templates.

Get Creative with Underwater Photography

The Reno13’s industry-leading dust ingress and water resistance ratings open new possibilities for underwater photography. The IP66, IP68, and IP69 certifications ensure the device can capture stunning moments above and below the surface, with AI adjustments to enhance underwater images.

Powerful Processor and Big Battery Life

The Reno13 features the customized MediaTek Dimensity 8350 processor, offering up to 60% improved peak performance and 55% greater power efficiency. The device packs a 5600mAh battery with 80W SUPERVOOC Flash Charge support, enabling fast charging and extended battery life. It can charge the battery from 0 to 17% in just 5 minutes, to 49% in 20 minutes, and to 100% in approximately 47 minutes and 23 seconds.

The device delivers uninterrupted gaming experience backed by a large battery and AI HyperBoost, it ensures smooth, lag-free gameplay for up to 8 hours, earning an S Rating from TÜV SÜD. It also includes an AI Multi-Cooling System featuring an expanded Vapour Chamber (VC) for temperature control during long gaming sessions.

In addition to this, AI LinkBoost 2.0 and OPPO’s custom SignalBoost X1 Chip ensure that the phone boosts Wi-Fi performance in weak signal areas and ensures smooth connectivity even in challenging environments, validated by TÜV Rheinland High Network Performance Certification.

ColorOS 15: Smart & Smooth

The Reno13 comes with ColorOS 15, delivering a sophisticated set of AI-driven features for enhanced productivity and creativity. OPPO’s 60-month fluency testing guarantees smooth, reliable performance for up to 5 years.

GenAI Integrated into Everyday Life

The OPPO Reno13 integrates GenAI features to make everyday tasks easier. Features like AI Summary, AI Rewrite, AI Reply, and AI Recording Summary allow for efficient work and productivity. The AI Toolbox 2.0 includes productivity features like Screen Translator, AI Writer, AI Reply and AI Recording Summary that can record office meetings—in English and Hindi as long as five hours and generate notes, summaries and transcripts.

Additionally, Circle to Search with Google allows users to instantly search for anything on-screen with a simple long press of the home button or navigation bar. And the Google Gemini app enables users to supercharge their productivity and creativity through AI-powered interactions.

OPPO Reno13 Pro 5G

The company has also introduced the OPPO Reno13 Pro, setting a new standard for smartphone photography with its flagship-level camera system, paired with a stunning 6.83-inch Infinite View Display featuring four-sided micro-curves and an impressive 93.8% screen-to-body ratio with a bezel-less viewing experience, making it perfect for binge-watching videos and browsing social media. The device boasts a 50MP + 50MP + 8MP triple-camera setup, including a 3.5x telephoto lens, along with AI-powered features. The 50MP Telephoto Camera with a 3.5x optical zoom ensures an equivalent focal length of 85mm for detailed shots. AI technology enhances ultra-zoom shots up to 120X, so no details are missed. Combined with AI Zoom capabilities, the tri-microphone system, and Audio Zoom ensure that these phones are perfect for recording concerts and other exceptional-quality performances. The smartphone boasts 5800mAh battery and support 80W SUPERVOOC Flash Charge.

Price & Availability

The OPPO Reno13 5G will be available in two variants with a net effective price with all the offers at INR 34,199 for the 8GB + 128GB and INR 35,999 for the 8GB + 256GB variant. Whereas the Reno13 Pro 5G will be available in two variants at a net effective price with all the offers at INR 44,999 for the 12GB+256GB and INR 49,499 for the 12GB+512GB version.

The Reno13 Series is available for purchase with exciting offers:

6 months of Liquid Damage Protection and an Exchange Bonus of ?3,000 on the OPPO Reno13, available at Mainline Retail Outlets, OPPO E-store, and Flipkart.

Exclusive Offers on Mainline Retail Outlets and OPPO E-store:

·         EMIs starting at ?2,111/month

·         10% instant cashback using cards from select banks

·         Zero down payment plans for up to 12 months via multiple finance partners

Exclusive Offers on Flipkart:

·         No-cost EMI options for up to 9 months with select banks

ISBmantra Offers Specialised Coaching Services To Secure An Admit To India’s Top Business School: Indian School of Business (ISB)

* With an 80% interview-to-admit conversion rate, ISBmantra also offers a 50% money back assurance for its interview prep services

Out of the 3 lakh CAT takers, ISBmantra anticipates over 5,000–7,000 applicants vying for just about 100 PGPYL seats.

ISBmantra is a prominent provider of specialised consulting and coaching services for candidates applying to various programmes at the Indian School of Business (ISB). With an 80% interview to admit conversion rate, ISBmantra is geared up to provide detailed assistance to candidates in successfully applying for the newly launched ‘Post-Graduate Programme in Management for Young Leaders’ (PGP YL) at ISB, Hyderabad. The PGP YL is a globally competitive programme aimed at catering to candidates with 0-2 years of work experience who want a management degree.

“In an exciting development, the newly launched PGP YL programme accepts CAT scores and now CAT takers too can apply for the programme. Out of the 3 lakh CAT takers, ISBmantra anticipates over 5,000–7,000 applicants vying for just about 100 PGPYL seats, making it critical for candidates to differentiate themselves and enrol for the programme,” said Prashant Tibrewal, the Founder of Alum-n-i, and a Founding Member of ISBmantra and AdmitSquare Consulting. “Admissions trends show that top programs increasingly value holistic profiles. Our coaching methods align with these shifts, ensuring candidates present themselves as strong, well-rounded professionals during the interview and selection process.” Tibrewal added

ISBmantra understands that applicants often grapple with identifying and articulating their key stories, and navigating the interview process. They struggle to select experiences that align with ISB’s expectations of leadership, impact, and innovation. Limited word counts make it challenging to present stories with depth and clarity while maintaining focus on the applicant's unique role. ISBMantra addresses these challenges through a structured yet personalized approach with in-depth brainstorming sessions, clear articulation of narratives, and comprehensive interview preparation. 

In-depth Brainstorming: Help applicants uncover overlooked achievements and align them with ISB’s evaluation parameters. For instance, an applicant managing government projects, may be able to highlight their ability to navigate bureaucracy while driving measurable outcomes.

Clear Articulation: Train applicants refine the storytelling process to ensure clarity, conciseness, and impact, helping them articulate their role, challenges faced, and the significance of their contributions.

Interview Preparation: Through mock interviews and feedback sessions, empower them enhance their confidence and fine-tune responses to project their strengths effectively.

With 12 years of experience, ISBmantra is unique with its Mentor-Consultant Model, which combines the expertise of former ISB admissions officers with industry-specific consultants. This approach leverages insider knowledge and relatable guidance to craft compelling applications that emphasize leadership, impact, and academic readiness. In addition to application support, ISBmantra also offers personalized interview preparation with a 50% refund guarantee – thus ensuring a risk-free process for applicants.

ISBmantra has consistently delivered exceptional results, with around 10% of ISB’s class annually, comprising of the candidates coached by ISBmantra. This remarkable success is driven by the robust team of former ISB admissions officers and 40+ ISB alumni from various industries. By leveraging this expertise, ISBmantra ensures that every part of the application process is strategic, personalized, and impactful.

Capri Loans Unveils Iconic Wall Art Landmark At “Maha Kumbh Mela 2025”

* A unique initiative of illustrating the brand’s story through art

Capri Global Capital Ltd, a leading non-banking financial company, known by the brand name ‘Capri Loans’ has unveiled a stunning and vibrant wall mural painting at the Maha Kumbh Mela, Prayagraj Sangam. Situated near the sacred confluence of the Ganga, Yamuna, and the mythical Saraswati rivers, the mural serves as both a cultural beacon and a symbolic landmark, guiding millions of pilgrims and visitors while celebrating the spiritual and historical grandeur of this ancient festival.

Titled 'Sapno Ka Sangam' (Confluence of Dreams), the mural tells a compelling story of growth, resilience, and transformation. It beautifully connects various narratives—such as a potter shaping clay, a mother inspiring her child, women carving their futures, and individuals striving to fulfil their dreams. These stories, intertwined by a continuous thread, represent both personal journeys and Capri Loans’ commitment to bridging the gap between aspirations and accomplishments through services like Gold Loans, Home Loans, and MSME Loans.

The mural’s design celebrates the merging of individual hopes, much like the rivers converging at Prayagraj, emphasizing the unity of dreams and their potential for transformation. The vivid colours and intricate details highlight the region’s rich local artistry, capturing the essence of its cultural heritage. This artwork not only celebrates the region’s community spirit but also reflects the endless possibilities.

Speaking about the initiative, Mr. Rajesh Sharma, Managing Director at Capri Global, said, “The Maha Kumbh Mela is much more than an event—it is a living testament to Sanatan values of faith, unity, and the pursuit of higher truths. At Capri Global, we deeply respect the cultural and spiritual significance of this gathering, where millions come together to reconnect with their roots and rejuvenate their spirits. This wall mural is our tribute to the dreams and resilience of those we serve. It reflects our role as partners in their journey toward a brighter future. By blending tradition with creativity, we aim to honour the aspirations of the masses, support local talent, and create a meaningful landmark that inspires and unites people. Through this initiative, we celebrate the beauty and depth of our shared heritage, leaving a lasting impression at this historic gathering.”

Supported by Capri Loans, this mural embodies the idea that every dream, no matter how humble, deserves a chance to flourish. By bridging the gap between aspirations and achievements, Capri Loans stands as a partner to those striving to shape a better future—helping transform hope into reality.

The Maha Kumbh Mela is the world's largest religious gathering and takes place every 12 years. The Maha Kumbh Mela 2025 is expected to attract over 400 million (40 crore) pilgrims from around the world. The 2025 event will be held in Prayagraj, Uttar Pradesh, from January 13 to February 26. Devotees will gather at the Triveni Sangam, the confluence of the Ganga, Yamuna, and the mythical Saraswati, to take holy dips.

HDFC Life Announces Corporate Agency Tie-Up With CARS24 Financial Services Pvt. Ltd

HDFC Life, one of India’s leading life insurers, has recently entered into a Corporate Agency tie-up with CARS24 Financial Services Pvt. Ltd.

CARS24 Financial Services Private Limited ("CARS24 Financial Services") is a professionally managed Non-Banking Financial Company ("NBFC") registered with the Reserve Bank of India and with IRDAI as an Insurance Corporate Agent. The Company is a part of CARS24 group and offers a variety of vehicle financing solutions to customers. INSURE24, a major milestone for CARS24, is set to transform the digital insurance landscape for India’s rapidly growing online consumer base.

This partnership will enable CARS24 Financial Services Pvt. Ltd. to distribute products of HDFC Life to existing and future customers of CARS24. The life insurance solutions of HDFC Life will be offered across the branches as well as the digital platforms of the partner. Both partners aim to work together with the objective of increasing the reach of life insurance across locations where CARS24 has a presence. This in turn would contribute towards the larger objective of ‘Insurance for all by 2047’.

HDFC Life, with 70 products (including individual and group products) and a claim settlement ratio of 99.50% and CARS24 with a strong presence of over 280 branches across the country look forward to a long and fruitful partnership that will play a significant role in financially securing more Indians.

Speaking on the partnership, Vineet Arora – Chief Business Officer, Distribution, Data & technology, HDFC Life, commented “We are pleased to partner with CARS24 Financial Services Pvt. Ltd. Their focus on innovation and technology complement our wide range of offerings and together we can reach out to a wider audience thereby providing them with life insurance solutions. We believe life insurance is a must-have for every individual with responsibilities. Financial security is the foundation stone to building a strong future for oneself and one’s family. This partnership with Cars24 Financial Services Pvt. Ltd. will further strengthen our efforts to reach out to individuals across the country and secure them, financially.”

Vikram Singh Pathania, Vice President of Consumer Finance at CARS24 and Head of INSURE24, expressed his enthusiasm about the partnership, saying, “We are delighted to join hands with HDFC Life to take our product offerings to the next level. HDFC Life’s forward-thinking strategies, and profound understanding of the digital landscape, perfectly complement our mission to make insurance simple and accessible for all consumers.

HDFC Life's strengths in product innovation, digital expertise, and seamless technology integration will empower INSURE24 to effectively engage with today’s digitally-savvy consumers.”

About HDFC Life

Founded in 2000, HDFC Life Insurance Company Limited (‘HDFC Life’ or the ‘Company’) is a leading provider of long-term life insurance solutions in India. It offers a broad range of individual and group plans across the Protection, Pension, Savings, Investment, Annuity, and Health categories, with a portfolio of products and optional riders designed to meet the diverse needs of its customers.

HDFC Life is a subsidiary of HDFC Bank Limited, one of India’s leading private banks. The Company has a nationwide presence, operating through its own branches and a network of over 300 distribution partners, including banks, NBFCs, MFIs, SFBs, brokers, and emerging ecosystem partners. HDFC Life also maintains a strong base of financial consultants.

Recognised as a great place to work, HDFC Life is deeply committed to governance and sustainability, ensuring responsible business practices that align with its long-term objectives.

For more information, visit www.hdfclife.com or follow us on Facebook, X (formerly Twitter), YouTube, and LinkedIn.

About Cars 24 Financial Services Pvt. Ltd.

Founded in 2015, CARS24 set out to revolutionize the pre-owned car industry by transforming how people bought and sold used cars. With a natural progression to meet evolving customer needs, CARS24 Financial Services Pvt. Ltd. (CFSPL) was launched in 2018 to provide seamless and holistic support for their financial needs.

INSURE24 by CARS24, launched in 2024 expanded the mission, to establish it as the preferred destination for comprehensive insurance solutions. Innovative and tailored solutions are designed to offer seamless flexibility and affordability, ensuring peace of mind. With a focus on delivering fast, reliable services at competitive rates, every step is designed to empower customers with confidence and security.

Toyota Kirloskar Motor Celebrates Excellence In Health With Annual District-Level Quiz And Drawing Competition

Toyota Kirloskar Motor (TKM) today announced the successful culmination of the Annual District-Level Quiz and Drawing Competition under ABCD (A Behavioural Change Demonstration) program, held at Krishi Vignana Kendra, Raichur. This event marked a significant milestone in TKM's ongoing commitment to fostering sustainable health, hygiene, and sanitation practices among school children in the region. The event was graced by Mr. K.D Badiger, Deputy Director of School Education (DDPI) - Admin, Raichur and Mr. Soppa Eswar Babu, Manager at TKM, whose presence further underscored the significance of this initiative.

Launched in 2015, the ABCD program has been instrumental in driving behavioural change towards sanitation and hygiene across Karnataka, particularly in the Ramanagara district. Revitalized in August 2023 the program now supports more than 100 government schools in Raichur, benefiting over 26,000 students. The program aligns with the national "Swachh Bharat Abhiyan" mission, reinforcing India's efforts towards a cleaner and healthier future.

The Annual District-Level Quiz and Drawing Competition was designed to:

Encourage students to openly discuss sanitation and hygiene, breaking social taboos.

Motivate and reward outstanding performers, fostering a spirit of healthy competition.

Promote the long-term sustainability of hygienic practices through a competitive learning environment.

The drawing competition, themed, "My Envisioning of the Future for My School," inspired students to creatively  express their aspirations for cleaner, healthier learning spaces. The quiz competition featured five rounds, including Q&A sessions, buzzer rounds, jumble words, pictorial questions, and a rapid-fire round, ensuring an engaging and dynamic experience for all participants.

The event witnessed enthusiastic participation from students who showcased their knowledge and creativity on topics related to health, hygiene, and sanitation. The competition also highlighted the program's impact, as students actively engaged in spreading awareness within their families and communities, exemplifying a successful child-to-community approach.

Present at the occasion, Mr. K.D Badiger, Deputy Director of School Education (DDPI) - Admin, Raichur said, “It gives me immense pride to witness the remarkable impact of the ABCD program in shaping the future of our youth. Programs like this are vital in encouraging open dialogue around critical issues such as hygiene and sanitation, which are often surrounded by taboos. I sincerely appreciate Toyota Kirloskar Motor’s unwavering dedication to community development and their collaborative approach with the Education Department and local stakeholders. Together, we are laying the foundation for a healthier and more informed society. Such initiatives are crucial for sustaining the positive momentum toward a cleaner and safer environment for all.”

Sharing his thoughts, Mr. Sudeep S Dalvi, Chief Communication Officer, Senior Vice President & Head State Affairs, Toyota Kirloskar Motor said, “At Toyota Kirloskar Motor, we have always believed that true progress stems from empowering communities through sustainable and impactful initiatives. The ABCD program is a testament to our commitment toward fostering behavioural change among young minds, ensuring that critical aspects like health, hygiene, and sanitation become integral parts of their daily lives. Through interactive activities like the Annual District-level Quiz and Drawing Competition, we aim to inspire students to break barriers, openly discuss sanitation, and champion healthier practices in their families and communities. This event is not just a competition but a celebration of knowledge, creativity, and a shared commitment to sustainable change.”

The ABCD program's focus on fostering a culture of hygiene and sanitation aligns with TKM's broader mission of driving sustainable community development. Through partnerships with the Education Department and local authorities, TKM continues to make meaningful contributions toward creating healthier and cleaner communities.

Dalmia Bharat Limited Growth Story Remains Intact

Q3 FY25 Highlights

Volume declined 2.0% YoY to 6.7 MnT

EBITDA/T stood at Rs 765/T

Executed Renewable Power Agreements under Group Captive for 21 MW (in addition to 278 MW already executed in H1FY25)

Net Debt to EBITDA stood at 0.55x

Dalmia Bharat Limited, (BSE: 542216, NSE: DALBHARAT), a leading cement manufacturing company, reported its consolidated financial results for the quarter ended December 31, 2024.

Commenting on the performance, Mr. Puneet Dalmia, Managing Director & CEO – Dalmia Bharat Limited, said, “After multiple years of high growth, India witnessed a slightly slow start to the year, but government's continuous focus on investment-led growth coupled with the strong structural growth drivers underpin my confidence in a rebound of the Indian economy. In this backdrop, I believe cement demand growth will regain momentum. Our capacity expansion plans are on track as we will reach 49.5 MnT by the end of this year.”

Mr. Dharmender Tuteja, Chief Financial Officer – Dalmia Bharat Limited, said “Cement demand growth in Q3 fell short of our earlier expectations. Our volumes de-grew by 2% YoY while EBITDA fell 34.5% YoY to Rs 511 Cr with persistent softness in cement prices. With demand now gaining traction and prices showing signs of optimism, we are confident about a stronger performance in the upcoming quarters.” He further added, “Our strong Balance Sheet with a healthy leverage ratio ensures that we are well-positioned to pursue the next phase of expansion.”

Key updates

Completed debottlenecking at Rajgangpur, Odisha (0.6 MnT) and Kadapa, Andhra Pradesh (0.3 MnT). Total Clinker capacity increased to 23.5 MnT.

In line with the commitment towards RE100 by 2030, Dalmia Cement (Bharat) Limited, a wholly owned subsidiary of the Company, has entered into multiple Renewable Power Agreements under the Group Captive, which will secure 21 MW of RE power. This is in addition to 278 MW of power agreements signed earlier in H1 FY25. Thus, we have collectively signed agreements for 299 MW of RE power. Commissioning of these are ongoing and will continue in phases in FY25 & FY26.

Commissioned 4 MW captive solar power plant at Medinipur, West Bengal and 46 MW RE capacity under Group Captive, increasing our total operational RE capacity to 252 MW.

ICRA ESG has assigned a Combined ESG rating of 78 (strong) to Dalmia Bharat, underscoring our status as one of the leaders in sustainability within the Indian cement sector.

Key Recognitions during the quarter

Won 1st Prize in National Energy Conservation Award by Bureau of Energy Efficiency in energy conservation - Cement Sector for Kapilas Cement Works

Won Tamil Nadu Best Employer Brand Award 2024 by HRD Congress

Won ISEI Safety Award for excellence in Safety, Health & Environment for Dalmiapuram.

Coca-Cola India’s Maidaan Saaf initiative At Maha Kumbh 2025 Is Enabling A Swachh Kumbh Experience For Devotees

As the world gathers for Maha Kumbh 2025, one of the largest cultural events, India’s commitment to environmental sustainability is highlighted through the Swachh Kumbh initiative. At the heart of this effort is the ‘Maidaan Saaf’ campaign, a partnership led by Coca-Cola India in partnership with PHD Rural Development Foundation (PHDRDF) and the Prayagraj Mela Authority (PMA) highlighting social and environmental innovation.

As part of the Maidaan Saaf campaign, Coca-Cola India has created and distributed 21,500 jackets made from recycled PET for sanitation workers, boatmen, and waste management volunteers. This includes 10,000 jackets for sanitation workers involved in the Swachh Kumbh initiative, 10,000 life jackets for boatmen across 4,000 boats to ensure their safety during river crossings, and 1,500 jackets for volunteers working on waste management. These jackets not only ensure the safety and easy identification of workers but also highlight the potential of recycled plastic, encouraging visitors to rethink how waste can be repurposed.

Additionally, Coca-Cola India has installed 1,000 changing rooms for women, made entirely from recycled multi-layer plastic waste, along the 12 km stretch of the river ghats. These rooms, designed to provide privacy and ventilation, feature illustrations by top Indian artists that turn waste segregation and recycling into engaging, fun, and educational visuals.

“At Coca-Cola India, we are committed to creating impactful change by integrating sustainability into large-scale events like Maha Kumbh 2025. The Maidaan Saaf campaign is a testament to how partnerships for collection and innovative practices can turn waste into opportunity. By encouraging collective responsibility and promoting recycling, we aim to inspire visitors to adopt environmentally conscious habits and contribute to a cleaner, greener future, " said, Saloni Goel, Senior Director, ESG Value Creation, Coca Cola India

Coca-Cola's hydration carts, positioned every 400 meters, include built-in bins for bottle collection and feature creative artwork that encourages visitors to participate in waste segregation, turning waste into a valuable resource. Additionally, Coca-Cola India has placed Reverse Vending Machines (RVMs) at railway stations, food courts, and key locations to collect and recycle PET waste, alongside partnerships for effective waste management. Additionally,

Through the ‘Maidaan Saaf’ campaign, Maha Kumbh 2025 demonstrates how faith and sustainability can coexist, setting a global example of environmental stewardship. By making small, conscious efforts, participants contribute to a cleaner and greener planet, ensuring that the legacy of both the event and the environment is safeguarded for future generations.