Govt Welcomes Ideas To Improve Senior Care: Dr. VK Paul, NITI Aayog At ASLI Ageing Fest

The Association of Senior Living India (ASLI) organised the 5th edition of the ASLI Ageing Fest —a flagship event organised by ASLI, the umbrella body for India’s senior care industry— in Bengaluru on Friday. Several leading senior care industry experts highlighted the sector's vast opportunities.

“India is on the brink of a demographic transformation, with 135 million seniors today and projections showing that by 2050, one in five Indians will be a senior citizen. Yet the sector has a mere 1.3% penetration, while mature markets are at 6%, presenting a remarkable $10–15 billion opportunity for the senior living sector. There’s a need to work with government bodies for a robust regulatory framework to help unleash the true potential of the senior living sector. The private sector also has a pivotal role in creating world-class senior living solutions that address the evolving needs and aspirations of this dynamic population,” said Mr. Rajat Mehta, Chairman, ASLI, MD & CEO, Antara Senior Care, in his opening remarks at the 5th Ageing Fest.

On the Fest, Mr. Mehta said, “The 5th ASLI Ageing Fest is a marquee event of the year, which acts as a transformative platform for senior care in India spotlighting the building blocks of innovation, retirement financing and technology. It unites industry leaders, experts, government bodies, investors, and businesses, fostering collaboration to shape the future of senior care in India. The fest provides a platform for meaningful dialogue between all stakeholders culminating with key actions that could facilitate policy-making and drive impactful initiatives to shape the future of senior care."

Delivering the main address at the fest, Dr. VK Paul, Member, NITI Aayog, welcomed suggestions on improving senior care in India. “We have seniors who have contributed to building this nation, and they need special measures, a special touch and a comprehensive response to their care. Towards this, we welcome your suggestions on how to fashion a response, keeping their physical, digital and financial security in mind. The expectations of the government, from institutions like the ASLI, are higher than ever, and we welcome your ideas, which will help us draft policies in line with our goals and societal values,” Dr. Paul said.

He also touched upon the work of the NITI Aayog in framing a comprehensive recommendation on senior citizen welfare for the government’s consideration. “There is a need to put in more energy, resources, and participation. The moment has arrived,” Dr. Paul added.

Ahead of the fest, ASLI also released findings from a survey that explores India's senior population's priorities, behaviours, and aspirations, with McKinsey & Company as knowledge partners. The survey highlights that seniors are focused on ‘ageing well’ rather than merely living long. Mental and cognitive health ranks as their top concern alongside physical health and mobility, with financial security, safety, and combating loneliness also emerging as critical challenges. 

Additionally, the survey sheds light on seniors’ growing tech savviness, with over half using smartphones for online shopping and content consumption on platforms like WhatsApp and Facebook. At the same time, trust in healthcare remains a pressing concern, with seniors citing the need for reliable doctors and concerns about overmedication. These findings come as India’s senior care sector undergoes a remarkable transformation, integrating housing, healthcare, and hospitality to address the complex needs of its ageing population.  The survey was conducted with senior citizens staying at the ASLI member’s senior living communities across India.

Mr. Ankur Gupta, Co-Founder, ASLI and Joint Managing Director of Ashiana Housing, emphasised, "The ASLI survey is a wake-up call for all stakeholders to acknowledge the shifting priorities of India's senior population. As the senior care industry continues to grow and mature, it's essential that we prioritise the holistic well-being of seniors, encompassing their physical, emotional, and social needs”. 

The survey's findings underscore the need for a comprehensive ecosystem supporting seniors in their ageing journey. This includes creating age-friendly infrastructure, fostering social connections, and providing access to quality healthcare. As India prepares to capitalise on the opportunities presented by the Silver Economy, it's crucial that we work together to create a society that values, respects, and supports its elderly population. By doing so, we can empower seniors to live fulfilling lives and create a better future for future generations, added Mr. Gupta.

Speaking at the inaugural in a fireside chat, Mr. Nitin Kamath, Founder and CEO, Zerodha, said, “The areas of focus in the future will be on medical care management and nutrition for senior citizens.  While this generation of senior citizens might not adopt AI, caregivers can increase efficiency by adopting automated tools and AI.”

With seniors projected to comprise 20.8% of India’s population by 2050—amounting to 347 million individuals—and their spending expected to exceed USD 1 trillion by 2030, the sector is poised for significant growth. The 5th Aging Festival served as a platform for stakeholders to explore whether India is ready to capitalise on the opportunities presented by the Silver Economy. 

The 5th ASLI Ageing Fest also featured four interesting panel discussions with leading experts, focussing on financial freedom for senior citizens, investing in senior care, building capacity for the sector and AgeTech.

Photo Caption: Left to right Andrew Larpent, Founder and Chairman Emeritus (Commonage) Australia, Adarsh Narahari MD, Primus Senior Living, Rajit Mehta Chairman ASLI, MD &CEO Antara Senior Care, Mansur Dalal Founder & Chairman emeritus ASLI and Ankur Gupta co-founder ASLI , JMD Ashiana housing Ltd.

Fastrack Launches Kronos: A Chronograph Collection Combining Style And Precision

Fastrack, India's leading youth fashion brand, has introduced its latest chronograph collection, Kronos— a fusion of shaped case design and chronograph-functionality. Featuring four unique styles, this collection is designed for men who value both aesthetics and practicality.

The Kronos collection offers expertly crafted watches starting at Rs. 5,495. The chronograph feature measures elapsed time with an hour, minute & second sub-dial, making these watches ideal for men with dynamic, fast-paced lifestyles. Whether you're timing a workout, a meeting, or a spontaneous adventure, Kronos ensures every second counts.

With the tagline "Quickies with Kronos: Make Every Tick Epic," the campaign takes a playful approach to highlight the watch’s chronograph feature and the cool, versatile ways it can be used in.

Speaking at the launch, Danny Jacob, Head of Marketing at Fastrack, said, “Today’s youth aren’t just keeping track of time—they’re owning it. The Kronos collection is built for the ultimate go-getter, seamlessly balancing side hustles, passion projects, and a buzzing social life, all while rocking effortless style.”

Kronos is now available at your nearest Fastrack store and online at www.fastrack.in. You can also find the collection at Titan World and other authorized dealers nationwide.

"There Is A Need To Put In More Energy, Resources To Improve Senior Care In India:" Says Dr VK Paul At ASLI Fest

There is a need to put in more energy, resources and participation to improve senior care in the country, and the government welcomes ideas from industry leaders, experts, investors and businesses towards achieving this goal, Dr VK Paul, Member, NITI Aayog, said at the ASLI fest in Bangalore.

Addressing an event by the Association of Senior Living India (ASLI) here, leading senior care industry experts highlighted the sector’s vast opportunities.

“We have seniors who have contributed to building this nation, and they need special measures, a special touch and a comprehensive response to their care. Towards this, we welcome your suggestions on how to fashion a response, keeping their physical, digital and financial security in mind,” said Dr Paul.

“The expectations of the government, from institutions like the ASLI, are higher than ever, and we welcome your ideas, which will help us draft policies in line with our goals and societal values,” Dr Paul told the gathering.

He also touched upon the work of the NITI Aayog in framing a comprehensive recommendation on senior citizen welfare for the government’s consideration.

“There is a need to put in more energy, resources, and participation. The moment has arrived,” Dr Paul noted.

Projections show that by 2050, one in five Indians will be a senior citizen. Yet the sector has a mere 1.3 per cent penetration, while mature markets are at 6 per cent, presenting a remarkable $10–15 billion opportunity for the senior living sector.

ASLI also released findings from a survey that explores India’s senior population’s priorities, behaviours, and aspirations, with McKinsey & Company as knowledge partners.

Ankur Gupta, Co-founder, ASLI, said the survey is a wake-up call for all stakeholders to acknowledge the shifting priorities of India’s senior population.

“As the senior care industry continues to grow and mature, it’s essential that we prioritise the holistic well-being of seniors, encompassing their physical, emotional, and social needs,” he noted.

Speaking at the event, Nithin Kamath, Co-founder and CEO, Zerodha, said that areas of focus in the future will be on medical care management and nutrition for senior citizens.

“While this generation of senior citizens might not adopt AI, caregivers can increase efficiency by adopting automated tools and AI,” he added.

With inputs from Agencies.

Marriott Bonvoy Makes The Season Merry With Exclusive Holiday Treats

Twinkling lights, carol nights, and wintery delights. Christmas is almost here, bringing with it the perfect opportunity to share the magic of the season with your loved ones. For the first time this year, Marriott Bonvoy introduces a specially curated assortment of the finest Christmas treats from across the world – guaranteed to make your Christmas sweeter, warmer, and merrier than ever!

Savor a slice of festive history with classic bakes by Marriott Bonvoy, each crafted by expert chefs. Toast to tradition with the Classic Christmas Cake, a beloved British favorite filled with rich fruits, warm spices, and a touch of brandy (INR 1500) or non-alcoholic options (INR 1200). From delicate Horse-Shoe Crescents to Starry Delights and Decadent Dark Chocolate Cookies, leave Santa feeling full of these freshly baked cookies (INR 500 / 100 gms). For an exotic spin to your holiday spread, pick from the Stollen (INR 1200), a traditional German treat combining marzipan with rich fruit bread and dusted with powdered sugar, or the Dundee Cake (INR 1500), a buttery, fruit-packed Scottish classic adorned with hand-arranged almonds — perfect for sharing or gifting this Christmas.

To bask in the warmth of festive togetherness, bring the whole family together and create your own Christmas magic with DIY kits. Craft a charming centerpiece with the Gingerbread House kit (INR 900) or bake your own Christmas Cake (spirited INR 2100 / without liquor at INR 2100).

Let the sound of celebrations jingle all the way with Marriott Bonvoy!

"India SME Forum Launches 'Digishaastra For MSMEs': Securing The Future Of Micro Enterprises In India"

* Transformation for Sustenance, Profitability & Growth!

India SME Forum, India’s largest not-for-profit organization for Small and Medium Enterprises, proudly announced the launch of its initiative, Digishaastra for MSMEs: Securing the Future of Micro Enterprises in India on 5th December 2024. This groundbreaking program is designed to equip and empower one million micro and small enterprises with cutting-edge digital tools, enabling them to go online, become future-ready, and achieve sustained profitability and growth. Digishaastra is powered by WhatsApp and supported by the Ministry of MSME.

The event featured the presence of eminent dignitaries, including Sushri Shobha Karandlaje, Hon'ble Minister of State for the Ministry of Labour and Employment & Ministry of MSME, as the Chief Guest, who unveiled the Digishaastra initiative during her Keynote Address. The program commenced at 10:30 AM with a welcome address by Ms. Sushma Morthania, Director General, India SME Forum, followed by a lamp-lighting ceremony graced by industry stalwarts and policymakers. There was a Special Address by the Guest of Honour, Dr. Rajneesh, Additional Secretary and Development Commissioner, Ministry of MSME, and Mr. Shivnath Thukral, Vice President and Head of Public Policy, Meta India.

The Digishaastra initiative aims to digitally empower ONE Million MSMEs across India within 18 months, targeting completion by December 2025. It focuses on providing MSMEs with the tools, training, and resources necessary for seamless digital adoption and growth. By fostering digital transformation, the program seeks to bridge the technology gap, driving economic growth in the MSME sector and aligning with the Government of India’s vision for a digitally inclusive economy.

The training modules will focus on improving business processes, enhancing customer service, optimizing marketing strategies, after-sales support, and digital payment methods. Participants will gain hands-on experience with tools such as WhatsApp for Business, creating product catalogs, engaging customers through chatbots, and implementing AI-driven solutions.

The Ministry of MSME also introduced the TEAM (Trade Enablement and Marketing) scheme during the event. This scheme aims to support MSMEs in building digital storefronts and expanding their reach through e-commerce platforms.

A key highlight of the event was the panel discussion titled "Bridging the Digital Divide: Practical Pathways for MSMEs to Embrace Technology and Drive Growth." The session was moderated by Mr. Vinod Kumar, President of India SME Forum, and included industry experts from WhatsApp India, Microsoft, GoDaddy, PocketATM, and others.

Dr Rajneesh AS & DC, Ministry of MSME said, “Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indian economy, contributing nearly 30% to our GDP and an impressive 40% to exports. The Ministry of MSME takes immense pride in supporting this sector, which plays a crucial role in the resilience and growth of the Indian economy. 

Post-COVID, MSMEs have showcased remarkable strength, achieving over 7% growth. While the world's top economies have struggled to maintain an average growth rate of 5% over the last decade, India has consistently outpaced them, exceeding this benchmark. 

Through initiatives like the PM Vishwakarma Scheme, launched on 17th September last year, we have empowered 2.4 crore artisans and craftsmen, with 26 lakh successfully registered. Under the scheme, financial assistance of ?1,800 crore has already been disbursed, transforming lives and livelihoods. 

This resilience is not only a testament to the inherent strength of the MSME sector but also to the right interventions at the right time. Digishastra is a shining example of such an initiative, leveraging the power of the digital revolution to unlock new opportunities and redefine the dynamics of the ecosystem. 

My best wishes to the India SME Forum and Meta-WhatsApp for hosting such a phenomenal event, driving innovation and empowerment for our MSMEs.”

Mr. Shivnath Thukral, representing Meta, shared insights on how Meta’s platforms, including WhatsApp, aim to drive digital transformation for MSMEs in India. He emphasized the role of Meta in empowering MSMEs by providing them with tools and technologies to establish an online presence, connect with customers, and scale their businesses efficiently. Meta’s support of Digishaastra aligns with its broader mission to create inclusive growth opportunities for small businesses worldwide.

“We are excited to partner with the India SME Forum on training 1 million MSME’s providing a platform for their voices, advocating entrepreneurial ecosystem enhancements and fostering growth within India. WhatsApp Business App is a free for use app, and has provided micro, small businesses and solopreneurs a democratized gateway to discover new markets, serve customers and build professional digital identities. This partnership empowers the thriving MSE community, enabling businesses to adapt to new-age consumer requirements and contribute to India's socio-economic development, paving the way for social commerce in India . India is experiencing a digital revolution, and WhatsApp continues to play a pivotal role. Embracing technologies like WhatsApp fuels entrepreneurship”, he added.

Mr. Vinod Kumar, President of India SME Forum, commented, “Digishaastra for MSMEs is more than just a program; it’s a nationwide movement to digitally empower MSMEs. We have seen the key role WhatsApp  has played in digitisation of MSMEs and we are very excited to work together with WhatsApp on taking the solutions and best practices to millions of MSMEs for transforming them into globally competitive and sustainable enterprises. We believe digitising MSMEs, India's Largest Employer, will accelerate India’s journey toward economic growth and resilience.”

About Meta:

Meta Platforms, Inc. is a leading technology company connecting people, businesses, and communities worldwide through its products and services, including Facebook, Instagram, and WhatsApp. With a focus on innovation and inclusivity, Meta aims to empower businesses of all sizes to thrive in the digital economy.

About India SME Forum:

India SME Forum is India’s largest not-for-profit, non-political, non-governmental, and non-trade organization for Small and Medium Entrepreneurs. With over 98,200 MSMEs as paid members, including 9,400+ Women Entrepreneurs and 1.23 million subscribers, the Forum works to create opportunities and provide a platform for MSMEs to grow and succeed.

About FIRST India:

The Forum for Internet Retailers, Sellers & Traders (FIRST) India, a division of ISF, supports retailers, sellers, and traders inducted into the MSME definition under the MSMED Act 2006. Together with policymakers, FIRST India works daily to create a conducive ecosystem for online merchants to expand their businesses both nationally and internationally.

Quest Global Honored With Prestigious CSR Award For Education Initiative

* Recognized for ‘Best Scholarship Programme Initiative of the Year 2024’ at the Indian CSR Awards

Quest Global, a leading global product engineering services company, was honored with the “Best Scholarship Programme Initiative of the Year” at the Indian CSR Awards 2024. The award felicitated Quest Global’s initiative across Karnataka, Kerala and Maharashtra where over 900 scholarships were given to students in primary and secondary schools, Junior Technical Schools (JTS), and those pursuing engineering and other undergraduate degrees. The program helped students hone their communication skills, technical proficiencies, and a multitude of soft skills.

The honour, which was conferred at the 4th edition of the Indian CSR Awards in New Delhi, is an endorsement of Quest Global’s contribution to supporting education at multiple levels which spans from primary and secondary education to college, covering institutions like Junior Technical Schools (JTS), engineering programs, and other undergraduate degrees. For instance, the JTS scholarship program offers end-to-end aid including infrastructure support, computer labs, uniform distribution, and salaried computer lab staff to oversee the modernization of rural students’ skill sets. The overall initiative continues to add to its proven track record, under which more than 500 students have gone on to pursue higher education.

“We believe that empowering individuals with knowledge and skills creates a better future. The programs we have implemented go beyond financial support by offering mentoring and career guidance that helps youth build their confidence. Education is the catalyst for societal change, and we are committed to building on the remarkable progress the initiative has achieved so far in India. This CSR award is a testament to our organization’s commitment to excellence in social responsibility, and we are honored to be recognized for our efforts in this space,” said Cheryl Rodness, Global Head of Brand, Quest Global. 

As part of its efforts to bolster education in rural and urban India, Quest Global has partnered with several outstanding organizations such as the IEEE, Nasscom Foundation, Smile Foundation, Uthishta, Y4D and Youth for Seva. Through these collaborations, Quest Global has contributed to sustainable development goals such as Quality Education, Decent Work & Economic Growth, and Reduced Inequalities. The robust partnerships have resulted in job placements for over 300 diverse students. Through these initiatives, Quest Global strives to create a brighter future for young Indian from all backgrounds by empowering them to achieve their professional goals.

About Quest Global

Founded in 1997, Quest Global is one of the world’s leading engineering research and development (ER&D) services companies. Quest Global believes engineering has the unique opportunity to solve the problems of today that stand in the way of tomorrow. For more than 25 years, we have strived to be the most trusted partner for the world’s hardest engineering problems. As a global organization headquartered in Singapore, the team at Quest Global live and work in 18 countries, with 78 global delivery centers and offices, driven by 20,000+ extraordinary people who make the impossible possible every day. Quest Global delivers world-class end-to-end engineering solutions by leveraging our deep industry knowledge and digital expertise. By bringing together technologies and industries, alongside the contributions of diverse individuals and their areas of expertise, we are able to solve problems better, faster. This multi-dimensional approach enables us to solve the most critical and large-scale challenges across the aerospace & defence, automotive, energy, hi-tech, med-tech & healthcare, rail, communications, and semiconductor industries.

HGH India Concludes Its 16th Edition With A Resounding Success In Bengaluru

*   Unprecedented Industry participation with 225 manufacturers and brands

*   20,132 visitors across four days, from all parts of the country

Marking its debut in the southern market, HGH India successfully concluded its 16th edition with an overwhelmingly positive response from the industry. Held over four days at the Bangalore International Exhibition Centre (BIEC), the bi-annual trade show welcomed 20,132 visitors from across the country, reinforcing its position as India’s leading platform for home textiles, home décor, home furniture, houseware, and gifts.

Managing Director, Mr. Arun Roongta said, "The 16th edition of HGH India has been a landmark moment as this very first edition of HGH India in Bengaluru begins a new chapter in further strengthening the business relationship in home sector between South and rest of the country. The overwhelming response from exhibitors and visitors reaffirms HGH India's role as a catalyst for innovation, collaboration, and growth in the home products sector. Bengaluru has proven to be a dynamic host, and we are excited to continue expanding our reach and fostering connections across diverse markets. This edition has set a strong foundation for the future, and we look forward to building on this success in the upcoming editions."

The show saw support from many government organisations and bodies. DC handlooms sponsored five handloom weavers for participation at the show. Similarly, DC Handicrafts supported artisans via NDC (National Design Council) and SMEs at HGH India via Easters UP Exporter’s association of Varanasi; and CEPC (Carpet Export Promotion Council). The Textile Ministry sponsored National Jute Board (6 participants). Haryana State Government, UP State Government and MSME Government of India approved participation in the show, with subsidy.

This edition showcased noteworthy innovations from 225 manufacturers and brands, representing a rich mix of talent and expertise from across India. HGH India’s expansion to Bengaluru underscores its commitment to connecting industry stakeholders across diverse geographies, paving the way for new opportunities in the southern market.

As the curtains close on this successful edition, preparations are already underway for the 17th edition of HGH India, from July 01 -04, 2025, in Mumbai. The show continues its mission to inspire and empower the home products sector.