Honda Motorcycle And Scooter India Launches “E-Gurukul”

* Empowers the Next Generation with Digital Road Safety Education

Honda Motorcycle & Scooter India (HMSI) launched its innovative digital road safety learning platform, E-Gurukul, in the esteemed presence of Shri Nitin Gadkari, Hon’ble Minister for Road Transport & Highways, Government of India. This initiative reaffirms HMSI’s commitment to fostering a culture of road safety in India.

The launch was also graced by the presence of key dignitaries from Honda - Mr. Vinay Dhingra (Senior Director - HR & Administration, Honda Motorcycle & Scooter India; Trustee, Honda India Foundation), Mr. Katsuyuki Ozawa (Director - HR & Administration, Honda Motorcycle & Scooter India) along with other senior officials from Honda and state government.

The E-Gurukul platform offers training modules tailored for three specific age groups, ensuring a comprehensive approach towards road safety education:

For age 5-8: 7-minute module

For age 9-15: 9-minute module

For age 16-18: 7-minute module

Currently the modules are available in multiple languages like Kannada, Malayalam, Hindi, Telugu, Tamil, and English—to ensure inclusivity and regional relevance and E-Gurukul can be accessed at egurukul.honda.hmsi.in. The platform supports live streaming for Tier-1 cities, downloadable content for Tier-2 cities, and multilingual modules to ensure accessibility across diverse regions.

Commenting on the initiative, Mr. Vinay Dhingra, Senior Director - HR & Administration, Honda Motorcycle & Scooter India; Trustee, Honda India Foundation, said, “Road safety is at the core of HMSI’s CSR vision. Through E-Gurukul, we aim to provide an easy access to road safety education modules that are developed for different age groups, specially to inculcate a positive mindset towards road safety at young age. These young road safety champions will not only be responsible road users but also inspire their parents and family to be one too. The launch of E-Gurukul is another step towards contributing to Honda’s global vision of zero traffic fatality by 2050.”

The launch of E-Gurukul is part of HMSI’s ongoing efforts to empower children, educators, and dealers to champion safe road practices. The initiative will expand to cover schools in every state, promoting road safety education tailored to different age groups. Any school interested to access this information can contact Safety.riding@honda.hmsi.in.

Honda Motorcycle & Scooter India’s CSR commitment towards Road Safety:

In 2021, Honda announced its global vision statement for the year 2050 where it will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles. In India HMSI is working in line with this vision and the Government of India’s direction of reducing fatalities to half by 2030.

One critical aspect of achieving this goal is developing a positive mindset towards road safety in our children by the year 2030 and continuing to educate them thereafter. Road safety education at schools and colleges is not only to create awareness but to introduce a road safety culture in young minds and transform them to become road safety ambassadors. It empowers future generations to become responsible and significantly contribute to a safer society.

HMSI wants to be a company that Society wants to exist and is strongly focusing on spreading Road safety awareness to all sections of society with unique ideas catering to each segment from school kids to corporates and society at large.

HMSI’s set of skilled safety instructors conduct daily programs at our 10 adopted traffic training parks (TTP) across India and 6 Safety Driving Education Centers (SDEC) to make road safety education accessible to every part of society, and the initiative has already reached over 8.5 million Indians.

Photo Caption; Mr. Vinay Dhingra, Senior Director - HR & Administration, Honda Motorcycle & Scooter India, Trustee, Honda India Foundation; Shri Nitin Gadkari, Hon’ble Minister for Road Transport & Highways, Government of India ; Mr Piyush Mittal,Vice President & Operating Head-Corporate Affairs, Honda Cars India Pvt Ltd; Mr. Katsuyuki Ozawa (Director - HR & Administration, Honda Motorcycle & Scooter India) -  at the launch of E-Gurukul- Honda Motorcycle & Scooter India (HMSI)’s innovative digital road safety learning platform.

Phoenix Mall of Asia Kickstarts Christmas Celebration with European Elegance; Actor Arjun Rampal Inaugurates The Decor

* Immerse yourself In The Magic Of Christmas With Opulent Decorations And A Majestic Christmas Tree, Creating A Stylish And Enchanting Shopping Experience.

* Followed by the Christmas Tree Lighting, Arjun Rampal hosts a thrilling DJ party at Dobaraa

As the festive season unfolds, the Phoenix Mall of Asia, a premier shopping destination, is set to enchant visitors with a spectacular 65 Ft tall Christmas Tree, towers over exquisite decor and buzzing activities. Bedecked in a symphony of shimmering lights and opulent ornaments it captures the high spirit of the season. The Phoenix Mall of Aisa is also displaying a European Themed Market, creating a magical atmosphere for families and friends. Customers can experience the magic of the season with a dazzling extravaganza! The spectacular events, Santa Meet & Greet will bring a gust of the festive cheer along with the carol singing, girls dressed in reindeer costumes, a charming snowman, and a Christmas parade with an international flair. 

Phoenix Mall of Asia, renowned for its unparalleled shopping and lifestyle excellence ushered in Christmas celebration with the majestic Christmas tree lighting and grand opening of its Christmas décor by Actor Arjun Rampal. The actor graced the event by lighting the spectacular 65-ft tall Christmas tree and unveiled the Christmas market, decorated with European themed elements – which was followed by the Celebrity hosting a thrilling DJ party at one of the top F&B destination of the mall ‘Dobaraa’ gastropub.

Known for his charismatic presence and unmatched energy, Arjun Rampal spun the hottest tracks and created an unforgettable party experience for all attendees. The high-energy DJ party set the perfect tone for Christmas celebrations, filling the air with electrifying beats and festive cheer. The lively music and vibrant ambiance brought patrons together, creating an unforgettable holiday vibe for everyone to enjoy.

The mall has also organised live entertainment throughout the evening, featuring eminent artists, carol singers, Reindeer Girls, Elf Couple, Grinch Juggler and Snowman. Shoppers will be spoilt for choice as the Christmas at the Phoenix Mall of Asia, is bigger with trending accessories, cute artifacts, home decor products, and other exciting festive merchandise. Shoppers can explore an array of charming stalls offering Christmas Decor, hand crafted gifts, delectable festive treats, and seasonal delights. The treasure trove of a market promises a delightful shopping experience for visitors of all ages. The stage at the Grand Plaza will be transformed into a lively spectacle, immersing visitors in the true spirit of Christmas and exuding an atmosphere of joy and festive merriment. Families are invited to visit Santa's Grotto, where children can meet Santa Claus, share their Christmas wishes, and capture memorable moments with a photo session. It's an opportunity to create lasting memories for the little ones.

Gajendra Singh Rathod, the Director of Malls for South India, expressed his excitement, saying "We are thrilled to unveil this year’s magnificent Christmas decor at Phoenix Mall of Asia, a celebration of joy, tradition, and togetherness, which made even more special by the presence of the esteemed Actor Arjun Rampal. This year, we have crafted an enchanting Christmas experience for our visitors with European-inspired elements, coupled with dazzling illuminations, and engaging activities. At Phoenix Mall of Asia, we are committed to offering unparalleled experiences, blending luxury, entertainment, and convenience to exceed every expectation. We appreciate the endless effort and dedication our team has showcased perfectly mirroring the ambience and grandeur of Phoenix Mall of Asia; we invite everyone to join us in celebrating the spirit of the season in the most extraordinary way."

Ms. Ritu Mehta, Centre Director of Phoenix Mall of Asia & Senior VP Marketing South, said, “At Phoenix Mall of Asia, we are dedicated to enhancing the socio-cultural experience, and this Christmas, we are raising the bar by offering a perfect blend of luxury, entertainment, and leisure for our visitors. With our enchanting European Christmas theme, we invite everyone to step into a magical world of wonder, curiosity, and festive joy. The grandeur and festive spirit of the mall have been beautifully brought to life, creating unforgettable memories for all who visit. From the stunning 65-ft tall Christmas tree to other unique features, we are committed to making each holiday season even more extraordinary and immersive for our guests in the years ahead.”

In line with Phoenix Mall of Asia’s vision to be an experiential hub for both Bangaloreans and visitors from across, this year’s Christmas decor is set to capture the essence of imagination and wonder, bringing a world of festive fun and fantasy to life. The magical displays will transform the mall into a captivating holiday destination, offering a truly unforgettable experience for all whom Visit.

Photo Captions:  Arjun Rampal at the Christmas Tree lighting and inauguration of the European themed Christmas Market at The Phoenix Mall of Asia.

Eurogrip Tyres Signs M S Dhoni As Brand Ambassador Across India

* This partnership further strengthens Eurogrip Tyres’ positioning as the Bike Tyre Specialist  

 Eurogrip Tyres, India’s leading 2, 3-wheeler and off-highway tyre brand, has signed up legendary cricketer M S Dhoni as its brand ambassador. Known for his dependability, performance and passion for riding, M S Dhoni’s values resonate with Eurogrip Tyres’ vision of empowering riders with control and confidence on every journey. Eurogrip Tyres and M S Dhoni come together and embark on a new journey, MSD will be endorsing Brand Eurogrip and the entire range of products in the portfolio.

Sharing his thoughts, M S Dhoni, said, “Being associated with a brand like Eurogrip is truly exciting as this is a category that is very close to my heart. My love for motorcycles and riding began long before my cricketing journey, and over the years, I have had the chance to ride a variety of bikes – from timeless classics to top-of-the-line superbikes. Choosing the right tyres is essential for a safe and enjoyable ride and Eurogrip Tyres’ expertise in this domain stands out. I am looking forward to this exciting journey with Eurogrip.”

“We are delighted to welcome M S Dhoni, a personality who truly embodies Eurogrip Tyres’ core values of reliability and performance,” said P Madhavan, EVP, Marketing & Sales, TVS Srichakra Ltd.  “MSD perfectly complements our commitment to delivering innovative tyre solutions for the new age riders.  This collaboration is a milestone in our brand journey, as we continue to offer world-class products and elevate riding experiences across diverse segments”.    

With over 4 decades of expertise in tyre design and manufacturing, Eurogrip Tyres offers an extensive range of products to suit varying needs and applications, with best in category warranty and after sales service. Eurogrip Tyres’ products are designed in Milan, Italy and are globally tested and certified.

All-New 3rd Generation Honda Amaze Makes Its Global Debut In India

* An OUTCLASS compact sedan for Style, Safety, Connectivity, Drive and Comfort

* Launched at an Introductory price range of Rs 7,99,900 – Rs. 10,89,900 (ex-showroom, Delhi); valid till 45 days from launch

* Most affordable ADAS enabled car in India

* Available in feature packed 3 trim levels- V, VX and ZX and 6 colour options

* E-20 compliant 1.2L 4 cylinder i-VTEC Petrol Engine paired with CVT with Paddle Shift and 5 speed Manual Transmission offering best in segment driveability

 28+ features for Active and Passive Safety including SEGMENT FIRST ADAS technology of Honda SENSING, LaneWatch Camera TM. Six Airbags standard across variants

* Connected car experience via Honda Connect with Best in Segment Free 5 Year Subscription

Honda Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India unveiled and launched its much-awaited all-new 3rd Generation “Honda Amaze”. This marks the global debut of the new generation Amaze in India, a key market for Honda globally and the first country to launch the new model. The all-new Amaze will be available at an introductory price range of Rs 7,99,900 – Rs. 10,89,900 (ex-showroom, Delhi); valid till 45 days from launch.

The stylish and premium compact sedan has been designed to offer an OUTCLASS and delightful sedan experience that meets the aspirations of young as well as family-oriented users who are looking to step up in every aspect of life. The all-new Amaze has been developed by Honda R&D Asia Pacific Center, located in Thailand under the grand concept of 'Elite Booster Sedan’ reflecting Honda’s vision of empowering users to express their success and sophistication, take pride in their achievements and confidently display their elevated social status.

With its solid 3-box design, the Amaze offers a true sedan shape that reflects a higher class while remaining under 4 meters long. It embodies the key elements of being ‘Progressive’ and ‘Classy’, offering an OUTCLASS premium experience with its Sporty Exterior Design, Sophisticated & Spacious Interior, Peace of mind from Advanced Safety technology & features, and Comfortable Reliable ride.

In line with Honda’s commitment to safety and its global vision to realise Zero traffic collision fatalities involving Honda vehicles by 2050, the all-new Amaze comes equipped with Segment First - Honda SENSING Advanced Driver Assistance System (ADAS), making Amaze the most affordable ADAS equipped passenger car in India.

The Amaze is the entry model for Honda in India and since its first launch in 2013, it has demonstrated Honda’s strength in the compact sedan category earning the trust of over 5.8 lakh customers spread across the country.

Speaking about the all-new Amaze, Mr. Takuya Tsumura, President & CEO, Honda Cars India Ltd. said “We are thrilled to present the all-new Amaze – a sedan that is set to outclass in all parameters of Styling, Safety, Connectivity, Drive and Comfort. The Amaze has always held a special place in the hearts of Indian customers, and this new generation model reflects our commitment to meeting their evolving needs. We are confident that this new Amaze will set new standards and continue to strengthen Honda’s legacy in India. For the first time in this segment, we are delighted to bring Honda SENSING, our advanced suite of safety and driver assistive technologies, to the Amaze. With this application, we now have ADAS technology introduced in all models of our India line up and Honda Amaze is the most affordable ADAS enabled car in India.”

Detailed Information for All-New Amaze

1 OUTCLASS EXTERIOR

The New Amaze is designed under the styling concept of 'Iconic Lights & Impactful Strong Face'. The exterior reflects Honda’s "Sporty, Protective, and Progressive" design with a wide bold stance, impactful front fascia, and strong shoulder line giving the Amaze a genuine compact sedan proportion, enhancing both confidence and safety. The wide, robust front and strong bumper creates a bold and confident appearance. Its sleek profile is highlighted by extended lines from the grille to the DRLs, complemented by character line that flows seamlessly towards the rear. Advanced and Distinctive LED headlights and taillights add a modern, iconic touch. The higher beltline, achieved through a balanced body-to-cabin ratio, adds a sportier feel with a low center of gravity, even within a vehicle length of less than 4 meters.

2. OUTCLASS INTERIOR, COMFORT AND CONVENIENCE

Designed with the styling concept of "Elite Boost Up Interior - Class Up Sedan", the all-new Amaze emphasizes 3 key elements - Progressive (Boost your status), Refresh (Boost your energy), and Agility (Boost your confidence), boasting top-class comfort in the passenger room with its spacious and comfortable cabin. The instrument panel and door lines now feature straight, integrated flow lines, creating a wide and sleek architecture. A series of enhancements like flat and unobstructed design of the horizontal instrument panel have significantly improved visibility from inside the car and increased adaptability to various driving conditions in India. Additionally, refined design elements have been incorporated to enhance the premium and secure feel of the interior space.

3. OUTCLASS PERFORMACE

Aligned with Honda’s global direction of “Enjoy the Drive”, the all-new Amaze is also developed to achieve comfort-balanced target performance adapted to the road environment, characteristics and scenarios common in the Asian region. The dynamic performance concept is refined to fit the sedan’s identity providing greater handling, stability, comfortable ride, and stability.

Powered by an E20 compliant 1.2L 4 Cylinder i-VTEC SOHC petrol engine, the all-new Amaze is available with both CVT and 5-speed Manual Transmission options. With either option, this well-balanced engine delivers high fuel efficiency and excellent driving performance.

The new fuel injection-ECU enables the engine to communicate with the vehicle and control Honda SENSING technologies.

The Chassis, equipped with a MacPherson Strut Front Suspension and High-Torsional rigidity & light weight Torsion Beam Rear suspension, is engineered to provide enhanced comfort and stability. Combined with Advanced Braking Systems and precise EPS (Electric Power Steering), the Amaze delivers better controllability, steering and manoeuvrability.

The Air Condition system, by using a bigger blower motor and applying rear AC vents, ensures faster cabin cooling performance (5% faster for front seat and 45% faster for rear seat), especially for rear passenger comfort during heavy traffic congestion and high temperature environment.

For better NVH (Noise, Vibration, and Harshness) performance in the all-new Amaze, engine noise, road noise, and soundproofing have been improved to balance noise reduction, minimize vibration transfer, and provide a more comfortable ride.

4. OUTCLASS CONNECTIVITY

The all-new Amaze features intelligent telematics technology with Honda Connect offering 37+ highly useful features and comes with Industry best 5-year complimentary subscription. Honda Connect works with smart watch devices (Apple Watch OS 4 above & Android Wear OS 2.0 and above) and Alexa remote capability.

5. OUTCLASS SAFETY

In line with Honda's global vision to achieve zero traffic collision fatalities involving Honda vehicles by 2050, the all-new Honda Amaze incorporates Honda’s global safety standards, offering 28+ advanced active and passive safety features.

The First in Segment application of Honda SENSING – Advanced Driver Assistance System (ADAS) technologies uses a high performance front wide-view camera with far reaching detection system to scan the road ahead recognizing road lines, road boundaries (such as curbs, etc.) and detect other objects (such as preceding motorcycles, bicycles, pedestrians (etc.) in both day and nighttime.  This system alerts the driver to minimize the risk of accidents and, in some cases, intervene to avoid or lessen the severity of a collision. Collision Mitigation Braking System (CMBS), Adaptive Cruise Control (ACC), Road Departure Mitigation (RDM), Lane Keeping Assist System (LKAS), Lead Car Departure Notification (LCDN) and Auto High-Beam (AHB) are the signature features of Honda SENSING.

6. GRADE AND COLOUR  

The all-new 3rd Generation Amaze is available in 3 feature packed trim levels – V, VX and ZX with Manual Transmission and CVT. The exterior colour lineup consists of 6 colours - Obsidian Blue Pearl (New), Radiant Red Metallic, Platinum White Pearl, Golden Brown Metallic, Meteoroid Gray Metallic and Lunar Silver Metallic.

7. OUTCLASS ACCESSORIES

All-New Honda Amaze comes with an exhaustive line up of Accessories. Customers will be able to purchase high value accessories like Rhythmic Ambient Light (7 colours), Ventilated Seat Top Cover with Massager in Beige and Black options, Front Parking Sensor, Trunk Spoiler with LED, DVR & TPMS linked to H-Connect, Dual Charger A & C Type etc at all our dealerships. Additionally, to give customization choice to customers, 2 Exciting Packages have been introduced: Signature Package – providing a premium exterior appearance with Chrome Garnishes and Utility Package – To provide enhanced protection. In total, Amaze will have 38+ accessory items on offer.

8 OUTCLASS ASSURANCE

The all-new Honda Amaze will offer complete peace of mind with 3 years of unlimited kilometres warranty as standard benefit to the customers. The customers can also opt for Best in Industry Extended warranty up to 7 years for Unlimited Kilometres, Anytime warranty up to 10 years and Road Side Assistance from the date of the car purchase. 

Introductory Price in INR (Ex-Showroom Delhi):

All-New 3rd Generation                         

Honda Amaze                                          V                                VX                                       ZX

MT                                                        799,900                         909,900                               969,900

CVT                                                       919,900                          999,900                              1,089,900

Photo Caption: Kunal Behl, Vice President - Marketing & Sales, Honda Cars India Ltd; Takuya Tsumura, President & CEO, Honda Cars India Ltd; Ryuto Shimizu, Director - Marketing & Sales, Honda Cars India Ltd; and Peerachet T, Product Development Team representative for the All-New Amaze from Honda R&D Asia Pacific at the global debut of the All-New 3rd Generation "Honda Amaze" in India.

Artificial Intelligence & Technology Forecast For 2025 From Atlassian

By Jamil Valliani, Head of Product, AI, Atlassian

“2025 will be the year of the AI agent. As agents grow richer in interactivity and start to reach across more than just text and into audio and visual elements, they will bring about a powerful cultural shift in how humans collaborate with AI. Agents are already quite good at augmenting and accelerating our work — in the next year, they will get even better at performing highly specific tasks, taking specialized actions, and integrating across products, all with humans in the loop.

I’m most excited to see agents becoming exponentially more sophisticated in how they can collaborate with teams to handle complex tasks. Agents are benefitting from rapidly evolving foundation models, reasoning over increasingly rich data sets, and gaining the ability to take more actions. These advancements will not only yield better results when handling tasks but also allow the agent to continually learn and handle increasingly complex problems, much like a human teammate or collaborator might. Our relationship with them will evolve, and we'll see new forms of collaboration and communication on teams develop.”

Joe Thomas, Head of Product Management, Loom

“As we approach 2025, I predict that teams will fully embrace asynchronous work as the foundation for AI-driven collaboration. Companies will recognize the immense value of high-fidelity, documented contexts—especially through asynchronous video—which AI can index and convert to other formats in powerful ways. We'll see a surge in content transformation from video to metadata and text, with AI agents converting these inputs into efficient workflows and actionable insights. Video recording will be increasingly leveraged as a powerful and efficient documentation mechanism, with individuals and teams increasingly trusting AI to help package the most effective note possible, whether it is to other teammates or to AI agents to get work done on the team’s behalf. This shift to asynchronous work will empower measurable productivity gains, both to solve for human-oriented constraints of time zones or schedules and human-AI collaboration.”

Turtlemint Reports 200% Growth In Motor Insurance Policies During Festive Season FY’25

Turtlemint, a leading InsurTech platform, has experienced exponential growth driven by a surge in its motor insurance business during the festive season of FY’25. The company has issued over 4 lakh motor insurance policies through its extensive network of insurance advisors, marking an almost 200% increase in sales compared to the same period last year.

According to Turtlemint’s data for FY25, the period starting from August to October has resulted in an increase in the total premium for motor insurance by 2.3 times from last year. A deeper dive into the data reveals that Tier 2 and 3 cities have emerged as a critical growth engine, contributing more than 90% to the number of policies sold and the premium amount.

The festival season, known for record vehicle sales fueled by discounts and offers, coincides with a sharp rise in motor insurance purchases as well. According to FADA data,  India witnessed a 19%* YoY surge in automotive retail sales in 2023, fueling an equally strong demand for motor insurance. Turtlemint, leveraging its advisor network and digital reach, capitalized on this festive momentum by ensuring customers across India were well-covered, especially in semi-urban and rural markets.

Tier 2 & 3 Cities Becoming Key Growth Markets

The significant rise in policies sold in Tier 2 and Tier 3 cities signals that these regions are becoming crucial growth areas for motor insurance, driven by increasing vehicle ownership and greater awareness of the importance of insurance. Turtlemint’s strategic focus on expanding its advisor network in these regions, coupled with its digital-first approach, is positioning the company to tap into this untapped market potential.

Dhirendra Mahyavanshi, Co-founder & CEO of Turtlemint, commented: "The festive season is always a critical time for vehicle sales, and this year we’ve seen a remarkable increase in motor insurance policies on our platform. India’s insurance sector is on a growth trajectory, with motor insurance being a substantial contributor. We are already witnessing a YoY growth of 85% in our motor policy sales.”

With our digital-first approach and expansive insurer network, Turtlemint is well-positioned to support insurance advisors to meet the rising demand and provide financial security to vehicle owners nationwide. As the season progresses, we anticipate continued momentum, especially through the year-end, supported by strong vehicle sales and our ability to scale rapidly across regions.

For advisors looking to tap into this growing market, the opportunity to sell motor insurance has never been bigger. With Turtlemint’s strong presence and support, advisors can maximize their potential and help more customers protect their vehicles.

Retail Ecosystem Gets A Boost With Coca-Cola’s Cutting-Edge Solutions

As India charts its path to become $35 trillion, fully developed economy by 2047, the non-alcoholic beverage sector continues to remain a contributor, providing value addition to the nation's economic growth through effective retail networks and consumer-focused strategies.

Within this context, Coca-Cola India is strengthening the country's retail ecosystem by equipping retailers nationwide with innovative cooling solutions. In addition, with a focus on empowering retailers amidst a rapidly evolving retail landscape, Coca-Cola’s Super Power Retailer Program equips small and medium-sized retailers with resources to improve consumer experience and boost their business growth.

Boosting Retail Revenue with increased Reach and Consumer Engagement

Coca-Cola India’s coolers have become increasingly common to retail fronts across the country, enhancing consumer access to chilled beverages while boosting retailer revenue. Integrated with technologically advanced inventory management features, enabling retailers to manage stock effortlessly. By increasing product visibility and ensuring a refreshing experience for every consumer, the company reinforces its commitment to making beverages easily accessible in every corner of India.

Supporting Retail Growth with the Super Power Retailer Program

Launched in collaboration with the National Skill Development Corporation (NSDC), the Super Power Retailer Program is a cornerstone of Coca-Cola India’s retailer empowerment strategy. Through the program, kirana shop owners gain valuable skills in product display, customer engagement, and sales strategies—enhancing their business prospects and enriching customer experience. As e-commerce and q-commerce shift the market, the Super Power Retailer Program ensures kiranas remain competitive and relevant to thrive in this shifting environment. According to the ICRIER report (released in 2023 and 2024), the non-alcoholic beverage sector is contributing significantly to the Indian economy in terms of value addition and job creation. Coca-Cola India is supporting over 45 lakh retailer livelihoods, both directly and indirectly. The retailers report that coolers have boosted sales by attracting more customers, allowing greater product availability and longevity while offering a refreshing experience to consumers.

Sundeep Bajoria, Vice President of India Operations at Coca?Cola India said, “Our approach to cooler technology is about creating long term, scalable platform for retail growth. From tech-driven cooler models to advanced retail programs, with every step, Coca-Cola India is constantly innovating to create a resilient ecosystem. We’re committed to the future of retail by ensuring kiranas remain integral, profitable players in a new era of commerce.”

Extending Retail Innovation with Coke Buddy

Building on this vision, the Coke Buddy initiative brings tech-driven solutions directly to kiranas. Serving retailers 24/7, the platform empowered by AI-driven insights and streamlined processes, offers a more personalized and seamless shopping experience. This elevated level of service has transformed this journey deepening the bond between Coca-Cola India and its consumers.

It is essential to leverage the nation's strengths, adopt best practices, and drive innovation across the industry. With its commitment to innovation and focus on strengthening the retail value chain, Coca-Cola India aligns with the Government of India’s vision of Viksit Bharat, paving the way for shared progress. 

About Coca-Cola:

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.

Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at http://www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.