Thursday, October 17, 2024

Warner Bros. Discovery Unveils A Diverse Factual Entertainment Content Slate For South Asia


* Expanding strategic programming across streaming and linear television with discovery+, Discovery Channel, DTamil, Animal Planet, and TLC

Warner Bros. Discovery, a leader in the factual entertainment and lifestyle content space, has announced its content slate for streaming and linear platforms, with a strong emphasis on Indian originals. The company plans to significantly enhance programming across discovery+ and its linear channels, including Discovery Channel, Animal Planet, and TLC, with a focus on a diverse and distinctive mix of local originals and global titles in India. By the end of this year, the cluster would have delivered over 4000 hours of fresh content across linear and discovery+ designed to engage and captivate viewers. Additionally, the revamped DTamil channel will showcase top global entertainment content, including Hollywood blockbuster movies and series, in the Tamil language, establishing itself as the go-to destination for dubbed films.

An internal study commissioned by Warner Bros. Discovery and Ormax Media revealed key trends, highlighting national pride, cultural preservation, and vicarious experiences as dominant themes within the non-fiction genre. It also showed a strong appeal for sub-genres like history, survival, wildlife, and food. Credibility also emerges as a critical need in the genre; as trust in digital media declines, this presents a unique opportunity for television to distinguish itself.

The first tentpole show under the India Originals roster on discovery+ and Discovery Channel was The Secrets of the Buddha Relics, hosted by Manoj Bajpayee and created by Neeraj Pandey. This compelling documentary delves into the final days of Gautam Buddha and the origins of his sacred relics.

Captivating audiences far and wide, is Reality Ranis of the Jungle, that premiered on September 23 and is hosted by Varun Sood. This exhilarating show follows twelve reality stars—including Pavitra Punia and Eksha Kerung—as they trade their luxurious lifestyles for an adventurous off-grid experience in the jungle.

For fans of history and exploration, discovery+ and Discovery Channel will soon unveil Mystery Hunter, hosted by the talented Rannvijay Singha, which delves into the mysteries of the past. The content lineup also includes the highly anticipated sequel, Star vs. Food Survival Season 2, featuring popular personalities from comedy, Bollywood, and cricket, including Kartik Aaryan, Shikhar Dhawan, Munawar Faruqui, and Shriya Saran, with Chef Ranveer Brar returning as the host.

Following the mega hit premiere of Legends of The Ramayana with Amish, a sequel titled Legends of Shiva is set to premiere in 2025. In addition, the second season of Cult has been renewed, promising to be just as gripping as its predecessor, My Daughter Joined the Cult. Together, these shows provide a captivating blend of action, discovery, and cultural insight.

Expressing his excitement, Sai Abishek, Head of Factual & Lifestyle Cluster at Warner Bros. Discovery, South Asia, remarked, “As the category leaders in the non-fiction content genre, our focus on enhancing viewer engagement and expanding our content offering is paramount. The newly announced India originals and our strategic programming across both linear and streaming platforms are a testament to our commitment to creating cross-platform experiences. The recent revamp of DTamil underscores our focus on bringing the best of global content in regional languages to Tamil audiences. We will continue to bolster our content library and deliver strong and compelling stories that reflect the interests of the Indian viewer and create value across India and South Asia.”

Warner Bros. Discovery’s factual and lifestyle business is set to enhance the content strategy, delivering captivating entertainment through a rich library of iconic brands, movies, and franchises.

·         discovery+ will continue to provide engaging programming, with highlights such as Chris Brown: A History of Violence (Oct 31) and Harry Potter: Wizards of Baking (Dec '25). BBC offerings like Dynasties S2 (Nov 18) and Frozen Planet II (Jan '25 TBC) will further enrich the platform's diverse slate.

·         Discovery Channel will launch five new series, including Jesus: Refugee, Renegade, Redeemer with Bear Grylls, Expedition Unknown Season 9, alongside Naked & Afraid: "Naked & Afraid XL S9" (Oct '24), "Naked & Afraid: Last One Standing S2" (Dec '24) and local originals like Star vs. Food Survival.

·         Animal Planet will debut 100+ hours of new programming, featuring predatory content and anthologies such as Deadly Strike and Snake Dynasty alongside year-end special 50 Days: 50 Tales.

·         TLC will also introduce over 100 hours of new shows, including festive specials for Halloween, Diwali, and Christmas, alongside new shows such as 100 Day Dream Home S2 & S3 and Forbidden Love.

·         Discovery Science will focus on medical science with titles like Dr. Pimple Popper, My Feet Are Killing Me, and Dinosaur with Stephen Fry.

·         Discovery Turbo will showcase two new launches each month, including Custom Carolina and Roadkill Garage.

·         Investigation Discovery (ID) will delve into relationship crimes with titles like Mother, May I Murder? and Married to Evil.

This diverse content library not only boosts overall viewership and engagement but also underscores the brand’s commitment to bringing global content to India and creating original stories that highlight historic, cultural, and grassroots narratives. With compelling offerings across adventure, history, exploration, lifestyle, and wildlife, Warner Bros. Discovery continues to attract top storytellers and strengthen its connection with diverse audiences across South Asia and beyond.

About Warner Bros. Discovery: Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en EspaƱol, Hogar de HGTV and others. For more information, please visit www.wbd.com. Instagram: discovery+ | Discovery Channel India.

Paralympic Gold Medallist Nitesh Kumar Honoured As Health Champion Of The Year 2024 In Happiest Health’s New ‘Health Champion’ Initiative


* The initiative will recognise individuals who have either beaten the odds to overcome a health challenge or are caregivers to such a person

Health and wellness knowledge enterprise Happiest Health unveiled its ‘Health Champion’ initiative today, setting the stage for future events that’ll identify and honour people who have battled and overcome adverse health conditions. The initiative aims to reach out to everyone in the country who has either beaten the odds to overcome a health challenge or is a caregiver to such a person, recognising them as torchbearers and motivating them. Paralympic Gold medallist Nitesh Kumar was honoured as the Health Champion of the Year 2024 at the curtain-raiser event. The event was unveiled and inaugurated by him and the Chairman of Happiest Health, Ashok Soota, in the presence senior management and members of the media.

Ashok Soota, chairman of Happiest Health, said, “The rationale behind Happiest Health is that everyone has a right to live a life of dignity and health. And life is full of hurdles, some small, others monumental. ‘Health Champion’ is not just about personal victories but victories that inspire and uplift entire communities. This is not just an initiative—it is a movement, a revolution to change the way health challenges are perceived.”

Speaking on the jury for the first Health Champion of the Year Awards, he said: “For 2025, our health champion of the year will be selected by an esteemed jury led by the renowned Dr Devi Shetty. Doctor Shetty’s contributions to healthcare are unparalleled, always working to help people who are underprivileged or who have special problems. His involvement will ensure that the 2025 Health Champion is chosen with the highest degree of expertise and compassion.”

Mr Anindya Chowdhury, CEO of Happiest Health – Knowledge and Diagnostics, said, “The ‘Health Champion’ initiative marks a significant milestone in Happiest Health’s journey as we seek to spread our objective further and open up spaces for more people to express themselves. We are looking at collaborating with interested partners in the days ahead while we do so.”

Nitesh Kumar added, “While winning the Paralympic gold medal is a big achievement, being inspiring is greatly significant. If my journey can somehow kindle hope for someone overcoming their struggle to do better in life, it would be very fulfilling to me. My message to everyone is to be active physically, whether cycling, running, or walking. Play any sports for recreation and take good care of your health—eat healthy, sleep well, and keep screen time to a minimum.”

The initiative will feature two awards—Health Champion of the Quarter and Health Champion of the Year, with the first Health Champion of the Year Awards taking place next year in September. A selection panel will select winners from quarterly submissions based on the nominees’ stories’ ability to inspire and motivate others. Meanwhile, the jury deciding the Health Champion of the Year for 2025 will validate submissions based on predefined criteria aligned with the event’s objectives. Quarterly ‘Health Champions’ will be automatically eligible for the annual award.

Quarterly winners will receive a certificate of recognition, a monetary prize, a wellness package, and a feature article in the Happiest Health magazine, among other prizes. Annual ‘Health Champions’ will additionally receive speaking opportunities and media coverage.

Happiest Health is dedicated to giving a voice to the unsung heroes whose stories often go unnoticed. Happiest Health allows individuals to share their experiences of overcoming adversity and inspire others. It has been publishing hundreds of such stories of strength, believing it is its moral and social imperative to give a platform to them. By amplifying people’s strength, resilience, and hope, Happiest Health hopes to create a ripple effect of positive change and encourage more health champions and caregivers to come forward and share their inspiring journeys.

Nitesh Kumar’s performances at the 2024 Summer Paralympics culminated with him becoming only the country’s third para-badminton gold medallist. This accomplishment and his life’s journey epitomise the essence of the ‘Health Champion’ initiative as Happiest Health seeks to recognise similar stories and more.

Details on how to enter submissions: https://campaigns.happiesthealth.com/Health_Champion/

About Happiest Health

Happiest Health is a global health & wellness knowledge enterprise promoted by Ashok Soota. Happiest Health provides credible and trustworthy health and wellness knowledge with views from globally renowned experts and doctors. The primary knowledge platforms are the daily newsletter, knowledge website, and newly launched monthly print magazine, and knowledge app and summits. The wellness division of Happiest Health caters to corporates to achieve optimal employee well-being, fostering a happier, healthier, and more productive work environment. Happiest Health embraces scientific knowledge with a keen focus on medical breakthroughs providing kinder, gentler therapies including cell-based treatments. It also has deep coverage of integrated medicine including ayurveda, homeopathy, and naturopathy. Happiest Health’s focus on wellness is holistic and energizing. Its Mission Statement is: “Better Knowledge. Better Health.” And convey its benefits to all.

Photo Caption: Happiest Health, Chairman, Ashok Soota felicitates Paris 2024 Paralympic Badminton Gold Medalist – Nitesh Kumar as the Happiest Health Champion of 2024.

Wednesday, October 16, 2024

Samsung Expands Its Galaxy Wearables Ecosystem In India To Bring Premium Healthcare Experience With Galaxy Ring Starting INR 38999


* Galaxy Ring supports everyday wellness monitoring, allowing users to stay informed about heart health with HR (heart rate) monitoring providing alerts for high/low heart rates

* Galaxy smartphone consumers can activate simple Gesture Controls (like double pinch) on Galaxy Ring to take photos easily or even dismiss alarms

Samsung, India’s largest consumer electronics brand, today announced the launch of its highly anticipated Galaxy Ring in India. Providing a sleek, stylish and compact form factor, this latest addition to the wearable’s portfolio is central to Samsung’s vision for Galaxy AI to enhance digital health, delivering personalized insights and tailored health experiences to customers.  

The launch of Galaxy Ring marks a new step in active and autonomous health management, moving beyond mere monitoring to offer users valuable guidance for healthier lifestyles. Galaxy Ring features advanced sensors that provide insights to help users understand their lifestyle patterns, helping them to manage their health goals.

Designed for 24/7 health monitoring, Galaxy Ring offers a simple approach to everyday wellness. Blending timeless style with revolutionary functionality, it will be available in 9 different sizes, ranging from Size 5 to Size 13. Weighing just 2.3 grams for Size 5 with a width of just 7.0 mm, Galaxy Ring is ultra-lightweight, making it ideal for all-day wear. The weight of Galaxy Ring varies with size, going up to 3 grams for the biggest size (Size 13). Its distinct concave design adds a touch of elegance while maintaining durability. Despite its size, the device offers up to 7 days of battery life encased in a specially designed charging case that features aesthetic LED lighting to indicate charging status. The charging case comes with a clamshell design reminiscent of a jewellery box.

Engineered with premium materials, including a titanium finish for enhanced durability, Galaxy Ring is IP68 water- and dust-resistant and can withstand depths of up to 100 meters with its 10ATM rating. This makes Galaxy Ring a sophisticated yet rugged accessory, perfect for all use cases.

"The launch of Galaxy Ring marks a massive leap in Samsung’s commitment to democratize cutting-edge technology for everyone, helping users turn data in to meaningful insights and create a whole new era of expanded, intelligent health experiences. Galaxy Ring is not just another wearable, it’s a revolutionary health-tech device that blends innovation with accessibility. With advanced AI-driven insights, 24/7 health monitoring and a sleek, lightweight design, it empowers users to seamlessly track their wellness anytime, anywhere. With Galaxy Ring, we’re paving the way for a healthier, more connected future for all,” said Aditya Babbar, Vice President, MX Business, Samsung India.

Powered by Samsung’s proprietary "Health AI", Galaxy Ring delivers real-time insights intuitively, so users can simply wear it and let the AI-driven insights work in the background, providing personalized recommendations and wellness tips. All data and insights are integrated into Samsung Health for seamless access within one cohesive platform without a subscription.

Starting with sleep, Galaxy Ring features Samsung’s best-in-class sleep analysis and a powerful sleep AI algorithm. Along with Sleep Score and snoring analysis, new sleep metrics such as movement during sleep, sleep latency, heart and respiratory rate provide a detailed and accurate analysis of sleep quality.

Additionally, Galaxy AI generates a detailed health report that includes health metrics like Energy Score to enhance consumer’s awareness of the ways their health influences your daily life. This score is calculated by evaluating physical and mental capacity across four significant factors: Sleep, Activity, Sleeping Heart Rate and Sleeping Heart Rate Variability. In addition, the Wellness Tips feature is driven by comprehensive data and provides personalized insights according to user’s goals. Galaxy Ring also supports everyday wellness monitoring, allowing users to stay informed about heart health with HR monitoring providing alerts for high/low heart rates. Galaxy Ring is able to auto-detect workouts (walking & running) as well as provides inactive alerts to users keeping them motivated to achieve their goals. Furthermore, Galaxy Smartphone consumers can activate simple Gesture controls (like double pinch) on Galaxy Ring to easily take photos or dismiss alarms.  Furthermore, Galaxy Ring works seamlessly when worn simultaneously with Samsung Galaxy Watch providing enhanced accuracy of health and wellness tracking and improved battery life (up to 30%)

Design, Availability and Pricing

Galaxy Ring starts at INR 38999 and will be available on Samsung.com, select retail stores, Amazon.in and Flipkart.com.

Empowering consumers to stay true to their personal style with three colour choices — Titanium Black, Titanium Silver and Titanium Gold, Galaxy Ring is poised to fit comfortably on users’ fingers like a traditional ring. Customers who are unsure about their ring size have the option to first get a sizing kit to verify the best fit before purchasing Galaxy Ring.

Customers can also purchase the Galaxy Ring starting at just INR 1,625 per month with 24 months No Cost EMI across leading bank cards as well as financing through Samsung Finance+ and Bajaj Finance. In addition, Samsung is also offering a 25W Travel adapter to customers who purchase Galaxy Ring until 18th October, 2024.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the world of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry and LED solutions. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN 

RCAAI 2024: A Global Platform For Sustainable Automation


The 3rd International Conference on Robotics, Control, Automation, and Artificial Intelligence (RCAAI 2024) took place from October 14-16, 2024, at the Manipal Institute of Technology (MIT) in collaboration with Malaviya National Institute of Technology (MNIT), Jaipur. This prestigious event gathered more than 350 participants, including researchers, industry leaders, and academics, focusing on the theme "Sustainability through Automation." The conference provided an invaluable opportunity for knowledge sharing, high-quality research presentations, and the fostering of future collaborations across multiple domains, including robotics, automation, digital manufacturing, and artificial intelligence.

The central objective of RCAAI 2024 was to address global challenges by integrating sustainability into cutting-edge automation technologies. The conference’s convenor, Dr. Ishwar Bhiradi, emphasized the importance of maintaining material circularity while developing new automated systems to ensure environmental sustainability. He called for a stronger collaboration between academia and industry to ensure end-of-life circularity specially in electronics sector.

The three-day event featured seven insightful keynote addresses from field experts and showcased 86 exceptional papers chosen from a large number of submissions. Discussions were divided into eight thematic tracks, with presentations taking place in a hybrid format to allow global participation. Topics spanned various automation technologies, control systems, and advancements in artificial intelligence, all with an emphasis on their role in sustainability.

During the opening ceremony, Dr. P. Giridhar Kamath, Registrar of MAHE, highlighted the need to embed sustainable practices into student life so they could carry these principles into their careers. Dr. Anil Rana, Director of MIT Manipal, commended the efforts of the organizing committee, noting how well the conference integrated mechatronics topics under the common goal of sustainability. Dr. D. V. Kamath, Head of the Department of Mechatronics, welcomed attendees, while co-convenor Dr. Rajeev Agrawal of MNIT Jaipur praised the partnership between the institutions and shared case studies showcasing the effectiveness of sustainable practices in the industry.

As a symbolic gesture of RCAAI 2024’s commitment to sustainability, a tree was planted at the conclusion of the conference, serving as a lasting reminder of the event’s core mission. RCAAI 2024 not only provided a platform for groundbreaking research and discussion but also solidified its position as a leading forum for innovation in robotics and automation, with sustainability at its heart. The event further reinforced MIT Manipal’s Department of Mechatronics Engineering as a key player in advancing the future of automation and sustainable development.

Dream Come True Moment For Five Kids Of Bengaluru, As They Meet Players Of Indian National Cricket Team In An Unforgettable Encounter


Cricket is not just a sport in India, it is an emotion, passion & source of inspiration for millions. Growing up in communities where cricket has always been a unifying passion, most of us often watched matches on borrowed screens or heard commentaries on radios. However, for five kids from Parikrma Humanity Foundation, an NGO based in Bengaluru, it was a dream-come-true moment when they not only got a glimpse of their cricketing stars but were in the practice nets with players of Indian national cricket team.

On a platform facilitated by SBI Life insurance and BCCI, the five underprivileged kids found themselves getting wicketkeeping tips from Sanju Samson, facing the bowling attack of ace wicket taker Arshdeep Singh and batting alongside none other than the current Indian T20 captain Suryakumar Yadav himself. 

The objective behind the initiative by SBI Life Insurance was to enrich the lives of underprivileged children by not only supporting their education & holistic development but also inspiring them to dream big and achieve their aspirations for a brighter future.

The five kids Deepika M, Mailari N, Ananya V, Nava Pranav and Paogouhao L, also got the opportunity to watch the India Vs Bangladesh international T20 match at the Arun Jaitley Stadium in New Delhi.

Mr. Ravindra Sharma, Chief of Brand, Corporate Communication, and CSR at SBI Life, said, “We’re honoured to have played a small part in helping these children experience such a significant moment in their lives. At SBI Life we look at our partnership with BCCI beyond supporting the sport to inspire fans across the nation and liberate them to dream big and pursue those dreams. We are thankful of the cricketing legends like Suryakumar Yadav, Arshdeep Singh and Sanju Samson, to take time out and wholeheartedly play ball with kids, the quality time spent will be etched as an inspirational memory for the kids, encouraging them to dream big. Through initiatives like these, SBI Life remains committed to supporting and empowering children, ensuring that their dreams are nurtured both inside and outside the classroom”.

Here’s a glimpse of the experience: https://www.instagram.com/reel/DA8C4_8scF0/?igsh=MW5idnNsNng4eXlxbw%3D%3D 

Sphere Entertainment And The Department Of Culture And Tourism – Abu Dhabi Plans To Make Abu Dhabi Next Sphere Venue Location


Sphere Entertainment Co. (NYSE: SPHR) (“Sphere Entertainment”) and the Department of Culture and Tourism – Abu Dhabi (“DCT Abu Dhabi”) announced today that they will work together to bring the world's second Sphere to Abu Dhabi, United Arab Emirates. This next-generation entertainment medium is expected to be a landmark addition to this premier international capital city, elevating the entertainment offerings for residents and visitors alike.

“The vision for Sphere has always included a global network of venues, and today’s announcement is a significant milestone toward that goal,” said James L. Dolan, Executive Chairman and Chief Executive Officer, Sphere Entertainment. “Sphere is redefining live entertainment and extending the reach of its transformative impact. We are proud to collaborate with DCT Abu Dhabi to develop Sphere in their city.”

H.E. Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi, said: “We are excited to bring Sphere to Abu Dhabi in partnership with Sphere Entertainment, providing our residents and visitors with an extraordinary new form of entertainment. Sphere Abu Dhabi will seamlessly integrate advanced technology with captivating storytelling, creating unforgettable memories for everyone who visits. This partnership aligns with our Tourism Strategy 2030, further establishing Abu Dhabi as a vibrant hub for culture and innovation. By embracing cutting-edge entertainment like Sphere, we're not only elevating our global profile but also setting new standards in immersive experiences and cultural offerings.”

Since opening the first Sphere in Las Vegas to worldwide acclaim in September 2023, Sphere Entertainment has actively pursued its plans to develop a global network of Sphere venues. This expansion is expected to provide significant growth potential and drive new revenue streams by leveraging Sphere Entertainment’s expertise, proprietary technology, and original content.

Located in a prime spot in Abu Dhabi and echoing the scale of the 20,000-capacity Sphere in Las Vegas, this venue promises to redefine entertainment in the region. Sphere in Abu Dhabi is expected to be a major year-round draw for both residents and visitors from around the world, offering opportunities to experience events, concerts, and shows like never before in an unforgettable and revolutionary setting.

Sphere Entertainment and DCT Abu Dhabi, the organization driving the growth of Abu Dhabi’s culture and tourism sectors and promoting the city as a global destination, have agreed to collaborate on building the next Sphere venue in Abu Dhabi, which welcomed more than 24 million visitors in 2023. Under the terms of the partnership, which is subject to finalization of definitive agreements, DCT Abu Dhabi will pay Sphere Entertainment a franchise initiation fee for the right to build the venue, utilizing Sphere Entertainment’s proprietary designs, technology, and intellectual property. Construction will be funded by DCT Abu Dhabi, with Sphere Entertainment’s team of experts providing services related to development, construction, and pre-opening of the venue.

Following the venue’s opening, Sphere Entertainment plans to maintain ongoing arrangements with DCT Abu Dhabi that are expected to include annual fees for creative and artistic content licensed by Sphere Entertainment, such as Sphere Experiences; use of Sphere’s brand, patents, proprietary technology, and intellectual property; and operational services related to venue operations and technology, as well as commercial and strategic advisory support.  

About Sphere 

Sphere is a next-generation entertainment medium that is redefining the future of live entertainment. A venue where the foremost artists, creators, and technologists create extraordinary experiences that take storytelling to a new level and transport audiences to places both real and imagined. The venue hosts original Sphere Experiences; concerts and residencies from the world's biggest artists; and premier marquee and corporate events. The first Sphere venue opened in Las Vegas in September 2023, and is a new Las Vegas landmark, powered by cutting-edge technologies that ignite the senses and enable audiences to share experiences at a never-before-seen scale. More information is available at thesphere.com.

About Sphere Entertainment Co.

Sphere Entertainment Co. is a premier live entertainment and media company. The Company includes Sphere, a next-generation entertainment medium powered by cutting-edge technologies to redefine the future of entertainment. The first Sphere venue opened in Las Vegas in September 2023. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming. More information is available at sphereentertainmentco.com. 

About the Department of Culture and Tourism – Abu Dhabi

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors and its creative industries, fuelling economic progress and helping to achieve Abu Dhabi’s wider global ambitions. 

By working in partnership with the organisations that define the emirate’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism industries.

DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.

Isuzu Motors India Launches ISUZU D-MAX Ambulance. Fully-Built To AIS-125 Type C Specifications.


*  Isuzu strengthens its position as a game changer in the automotive industry.

* All set to create a new benchmark in ‘Basic Life Support’ ambulance category with 14 Best-in-Class features.

Isuzu Motors India is proud to announce the launch of ISUZU D-MAX Ambulance, that is fully-built to AIS-125 Type C ambulance specifications. This pioneering ambulance is engineered to empower a faster response while providing unparalleled reliability, safety and comfort in patient transportation, setting a new standard in emergency medical care services.

Designed for India, with ISUZU’s proven technology and a deep understanding of the needs of healthcare providers, the new ISUZU D-MAX Ambulance comes with 14 ‘Best-in-Class’ features ushering in a new era in ‘Basic Life Support’ ambulances in the country.

Commenting on the launch, Mr. Toru Kishimoto, Deputy Managing Director of Isuzu Motors India, said, “We are excited to present the ISUZU D-MAX Ambulance, our unique product designed for the Indian market, with 14 ‘Best-in-Class’ features. Isuzu has always been synonymous with trust and reliability. The new ISUZU D-MAX Ambulance carries forward these values, offering high-quality build and unmatched robustness, while conforming to the specifications defined under AIS-125 Type C ambulance. With this launch, Isuzu Motors India continues to strengthen its position as a game changer in the automotive industry, delivering quality products that are both innovative and tailored to the unique demands of the Indian market. We are confident that our ‘ISUZU D-MAX Ambulance’ will set a new benchmark in the ‘Basic Life Support’ ambulance category”.

Powered by the proven ISUZU RZ4E 1.9L 4-cylinder VGS Turbo intercooled engine, which has a flat peak torque curve, that delivers ‘Best-in-Class’ Power of 120 kW @3600 rpm and ‘Best-in-Class’ torque of 360 Nm @ 2000-2500 rpm. The resultant speed and ‘Best-in-Class’ acceleration are vital for a quick response during the ‘Golden Hour’.

The D-MAX Ambulance vehicle is built on the robust ISUZU iGRIP platform which makes it tough and stable, ideal for both urban and rural roads. The Hi-Ride suspension with Best-in-Class double wishbone provides strong SUV-like suspension system designed for heavy usage and provides better cabin comfort for all occupants. The other ‘Best-in-Class’ features of a shorter wheel-base, superior ground clearance, gradeability, bigger tyres and a smaller turning circle radius make the ISUZU D-MAX Ambulance highly manoeuvrable in tight urban, semi-urban and rural areas for operational reach.

In terms of Active safety, it comes with many Best-in-Class features like TCS (Traction Control System), ESC (Electronic Stability Control), HDC (Hill Descent Control), EBA (Emergency Brake Assist), BOS (Intelligent Brake Over-ride System) apart from ABS (Anti-lock Braking System) and EBD (Electronic Brake-force Distribution). For Passive safety, it comes with pedestrian friendly front fascia, driver and co-driver seats have 3-point seat belts with pre-tensioner load limiters, seat belt warning system, airbags for driver and co-driver, collapsible steering column and side intrusion protection beam for the front cabin.

The front cabin with its twin cockpit ergonomic design with front wrap around bucket seats of high-quality fabric upholstery with adjustable headrests and air-conditioning enables the driver and co-driver have a comfortable & fatigue-free ride during the journeys. 

Attention has been given to the Patient transport compartment while designing it to comply with all the AIS-125 Type C Ambulance specifications. It is fully equipped with the mandatory warning lights, flashers, sirens, side lights and PA system along with the high visibility stickers on the vehicle body. Care has been taken in making it durable and interiors hygienic, rust-free with PUF insulated GRP (Glass Reinforced Plastic) body panels.

The rear body is spacious, has fixed glass windows on the doors and sliding ones on sides. The wide rear doors can be fully opened for easy egress and ingress of medical response team members via the step and also while handing the stretcher-cum-trolley with the built-in ramp. The interior is finished in white and well-lit with rightly placed ambience LED lights. The well-designed layout provides for comfortable seating of the medical response members and attenders. It allows emergency responders to administer medical care swiftly and efficiently. Thoughtfully placed storage units have been placed within easy reach. It comes with a sliding window with the driver cabin with a black privacy curtain. The patient compartment has an external storage provision for oxygen cylinders. Hoses, oxygen manifold source and delivery system with oxygen humidifier, etc., as per AIS-125 specs., have been thoughtfully provided inside the patient compartment.

The fully-built ISUZU D-MAX Ambulance is designed to cater to all the staple requirements of providing ‘Basic Life Support’ services and comes ready to operate.

The new ISUZU D-MAX Ambulance, conforming to AIS-125 Type C specifications, comes with an attractive introductory price of ?25,99,990/-, ex-showroom, Chennai.

Customers can call the nearest ISUZU dealership or visit www.isuzu.in  for more detailed product information. Customer can reach 1800 4199 188 (Toll-free) for more information.

About Isuzu Motors India Pvt. Ltd.

Isuzu Motors India Private Limited (IMI), a subsidiary of Isuzu Motors Limited, Japan, was established in August 2012. Headquartered in Chennai, the company sells the popular ISUZU D-MAX V-Cross – India’s First Lifestyle and Adventure Pick-up, the Hi-Lander - All-rounder Pick-up and the ISUZU mu-X, premium 7-seater SUV in the personal vehicle segment and variants of ISUZU D-MAX pick-ups – S-CAB and Regular Cab, for the commercial segment. ISUZU vehicles are known for their reliability and performance around the world. Renowned the world-over, ISUZU vehicles are gaining huge significance in the Indian market as well, thanks to the ‘value proposition’ it offers the customers.  

Isuzu Motors India manufactures these products at its modern manufacturing plant in Sri City, spread over an area of 107 acres in the state of Andhra Pradesh. The company began its manufacturing operations in April 2016, with strong focus on quality and commitment to Indian market. In February 2020, Isuzu Motors India commenced the start of its Phase-II operations with the inauguration of the state-of-the-art Press Shop facility and engine assembly plant. In 2017, IMI started export of its ‘Made-in-India’ vehicles and has emerged as the India’s #1 Exporter of Goods Transport LCV Pick-up >2t<=3t Category for FY23-24, as per SIAM report.  An ISO 9001:2015 certified company, Isuzu Motors India is committed to providing products and services of the highest level of quality to ensure customer delight.  

The company has dedicated dealer touch-points, conveniently located in 62 locations across the country. For more information on the company, and its products/services. www.isuzu.in   

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