Make Your Festivities Unforgettable With The G0VO GoSurround 320 Soundbar

G0VO, a pioneer in home audio innovation, has raised the bar with the launch of its latest product – the GoSurround 320 Soundbar. This compact audio system is a remarkable addition to G0VO's home audio line-up, delivering exceptional sound quality and a range of versatile features. Engineered to provide a deeply immersive entertainment experience, the GoSurround 320 Soundbar is at the forefront of advanced home audio technology.

Globally, the soundbar market is experiencing remarkable growth, projected to soar from USD 8.80 billion in 2024 to USD 13.12 billion by 2029, with a robust CAGR of 8.30%. G0VO’s new launch underscores the increasing consumer demand for high-quality audio solutions in home entertainment systems.

Commenting on the launch of the GoSurround 320 Soundbar, Mr. Piyush Jalan, Co-founder and COO of G0VO expressed his happiness, stating, “We are excited to introduce the GoSurround 320 Soundbar, our newest innovation designed to improve users’ music experience. Our latest product aims to meet our vision of delivering top-notch audio quality, and can turns any event into a party. We are seeing increasing demand for Soundbars, and with every new launch we keep innovating to meet the evolving needs of our customers."

Salient features of the GoSurround 320 Soundbar include:

·         Immersive 3D Surround Sound: The soundbar has a portable speaker, powered by 58mm drivers, delivers a potent 50-watt output, and provides a cinematic audio experience at home. It can be used for gaming marathons, movie nights, and everyday music listening

·         Dynamic LED Lights: Take your acoustic experience to the next level with G0VO's signature RGB colours. The dynamic LED lights create the perfect ambiance for any occasion, whether you are enjoying some alone time or hosting a hangout with friends

·         Long-lasting Battery: It is equipped with a 4000mAh battery, offering up to eight hours of playtime. Enjoy your favourite music, movies, or games for longer without worrying about interruptions

·         Multiple Connectivity Options: It offers a variety of connectivity options for your convenience. Connect your devices via Aux, USB, TF Card, FM Support, or stream music wirelessly with Bluetooth. It is all about offering you the flexibility to enjoy your music your way.

·         Bluetooth V5.3: Enjoy a seamless, high-quality audio experience with the latest Bluetooth V5.3 technology. Connect your mobile device automatically and play your favourite tunes louder and clearer than ever

·         Warranty : 1 year

The G0VO GoSurround 320 Soundbar is available on Amazon at an exclusive launch price of just Rs. 1,999/-.

About G0VO:

G0VO is an emerging audio technology company that is making waves in the industry. With a passion for innovation and a commitment to delivering exceptional audio experiences, G0VO is quickly gaining recognition for its cutting-edge products. From wireless Bluetooth speakers to powerful Soundbars, G0VO seamlessly integrates advanced technology with sleek designs to create immersive audio solutions. With a strong emphasis on quality, performance, and customer satisfaction, G0VO is poised to become a leading player in the competitive audio technology market.

BLS E-Services Partners With SBI General Insurance To Enhance Customer Access To Essential Insurance Products Pan India

*        The partnership offers Hospicash, providing daily hospitalization benefits tailored to customer needs

*        It will also streamline insurance access to regional rural areas of India

BLS E-Services has partnered with SBI General Insurance to offer a range of essential insurance products directly to customers across India. This partnership aims to broaden access to key insurance offerings, such as Hospicash, vehicle insurance, personal accident insurance, and shop insurance, leveraging BLS’s extensive network.

Hospicash, a flexible income protection plan that offers daily hospitalization benefits to those who are primarily earning their livelihood daily and giving a security of not losing on it. Customers can choose between ?1,000 and ?2,000 daily benefits, tailoring the coverage to their specific needs to secure their financial well-being during medical emergencies. The partnership has enabled BLS E-Services to leverage its strong presence in the E-Governance sector - where it has already benefited over 40,000 customers - to provide these crucial insurance products.

This strategic partnership aims to simplify the insurance acquisition process, making it more efficient and user-friendly. Customers will benefit from:

*       Easy access to a wide range of insurance products

*       Simplified policy management through BLS E-Services

*       Faster claim processing and enhanced customer support

Commenting on the partnership, Mr. Shikhar Aggarwal, Chairman, BLS E-Services said, "This collaboration represents a pivotal moment in our journey towards financial inclusion. By bringing insurance products, we're not just facilitating transactions – we're empowering individuals and businesses also to secure their futures with confidence. This is about transforming the way India thinks about and accesses insurance."

SBI General Insurance, Business Head, Ms. Priya Kumar said, "Our partnership with BLS E-Services isn't just about expanding our reach – it's about reimagining the insurance experience for customers in the current digital era. We're excited to leverage BLS's innovative platform to create more responsive insurance solutions fulfilling the mission of improving insurance penetration in rural areas. This collaboration will allow us to gather real-time insights into customer needs, driving product innovation and setting new benchmarks in customer-centric insurance services."

About BLS E-Services:

BLS E-Services, a subsidiary of BLS International, stands as a leading technology-enabled digital service provider in India, offering a diverse range of services that encompass Business Correspondent (BC / Rural Banking Outlets) services, Assisted E-services, and E-Governance Services. These offerings are all geared towards grass-roots empowerment, revolutionizing how essential services are accessed. Through its robust network, BLS E-Services plays a pivotal role in facilitating access to a wide spectrum of essential public utility services, social welfare programs, healthcare, finance, education, agriculture, and banking services. This array of services caters to governments (G2C) and businesses (B2B), while also catering to the diverse needs of citizens (B2C) across urban, semi-urban, rural, and remote areas. Operating within a unique integrated business model, BLS E-Services bridges the digital gap in areas with low internet penetration by offering solutions through phygital strategy, i.e., physical, and digital.

About SBI General Insurance:

SBI General Insurance, one of the fastest-growing private general insurance firms, backed by the robust support of SBI upholds a legacy of trust and security. We position ourselves as India's most trusted general insurer amidst a dynamic landscape. Since our establishment in 2009, our expansion has been substantial, growing from 17 branches in 2011 to a nationwide presence of over 143 branches. In FY 2023-24, SBI General Insurance achieved significant growth, with a notable 17% increase in Gross Written Premium (GWP), reaching INR 12,731 crores.

The company has also received notable accolades including the ‘Domestic General Insurer of the Year’ - India at the Insurance Asia Awards 2023 in Singapore, recognition as one of the Best Brands 2023 at the ET Edge Best Brands events and being honoured as one of the Best BFSI Brands at the ET Now Best BFSI Brands Conclave 2024. We have also received recognition as the runner-up for Highest Growth – General Insurance at the ASSOCHAM 15th Global Insurance Summit & Awards and were named the winner in the ‘Best Large General Insurer’ category at the Mint BFSI Summit & Awards 2023.

PAFI Annual Forum Discusses Pathways To The Smart Route To A Global Export Powerhouse

* India has showcased significant potential in the services sector, which continues to grow well and will lead the runway to a trillion dollars of service exports

At the 11th Annual Forum of the Public Affairs Forum of India (PAFI), Mr. Piyush Goyal, Minister of Commerce and Industry, Government of India, discussed India's focus on innovative strategies and actionable insights to enhance economic growth.

Mr. Goyal said, If you see the Journey of the last 10 years or even the last 100 days, every effort has been made to strengthen the foundation on which we hope to make India a developed nation by 2047.” Efforts are underway to realize the vision for 2047, focusing on making work more intelligent and effectively engaging with modern technology. Every effort has been made to strengthen the foundation on which we hope to make India a developed Nation by 2047.

The nation is preparing in diverse ways to compete globally, particularly through foreign trade initiatives and collaborations. India has showcased significant potential in the services sector, which continues to grow well and will lead the runway to a trillion dollars of service exports. The manufacturing sector is also evolving through innovation and close collaboration with various industries. Our focus is on fostering growth across all sectors. Additionally, India should prioritize increasing Purchasing Power Parity (PPP), as there remains a considerable gap between GDP and PPP.

The Minister said, “In the last 9 to 10 years, we have increased the patent approval from 6000 to 103,000 last year. “Work is being done in the area of trademarks. AI has been brought in to improve efficiencies to expedite the process with an aim to reduce six months’ time frame to a week or two. The goal of renewable energy has been achieved in 2022 which was targeted for the year 2030. We are preparing in various ways to engage with the world on equal terms in a position of equal strength with a spirit of competitiveness.

The Minister said the close coordination with which the Commerce Ministry and the Foreign Ministry are working is remarkable. This has led to improved trade agreements, enhanced diplomatic engagements and targeted outreach to key markets.

He highlighted that today, India, charting its own course and protecting its national interest, has helped us remain a robust economy and bridge our trade deficits with significant foreign inflows.

The welcome note was given by Virat Bhatia, Past President PAFI and Co-Chairman PAFI Annual Forum and the vote of thanks was given by Maj. Ranjeet Goswami (Retd.), Member, Managing Committee, PAFI, Global Head, Corporate Affairs, Tata Consultancy Services.

PAFI (Public Affairs Forum of India)

Founded in 2008, the Public Affairs Forum of India (PAFI) is India’s premier organization focused on public affairs, policy advocacy, and corporate affairs in India. PAFI represents a diverse array of Indian and foreign companies, promoting ethical dialogue and professional growth. Its objectives include aligning business, society, and government, fostering trust, and developing collaborative policies. PAFI organizes impactful events, including its annual forum, which unites industry leaders and policymakers for meaningful discussions. With a strong commitment to transparency and inclusion, PAFI aims to build a well-informed public affairs community to address contemporary challenges in India.

For more details:

Visit: www.pafi.in and Twitter: @PAFI_India

Freshworks Appoints Shelton Rego As Vice President Of Sales To Drive Growth

Freshworks Inc. (NASDAQ: FRSH), announced today the appointment of Shelton Rego as the new vice president of sales to drive growth in India to strengthen the company’s market presence and deliver value to customers in the region. Freshworks currently serves over 68,000 customers worldwide and in India and works with recognizable household brands like Mahindra & Mahindra, Tata Consumer Products, Asian Paints, Dunzo, PhonePe, Purplle, WinZO Games and more. 

Rego brings extensive experience in sales leadership, business development, and customer acquisition, and has a strong track record of building successful teams. He previously worked at Jio Platforms, the technology subsidiary of the Reliance Group, where he served as country head for its cloud business, Jio Cloud. Prior to Jio, Rego held roles at business software companies including Google Cloud, SAP Concur, and Oracle.

“Shelton Rego has the experience and accomplishments building exceptionally strong market share for SaaS industry giants in India. We believe he can do the same for Freshworks,” said Abe Smith, Chief of Global Field Operations at Freshworks. “His home court advantage will serve our customers and employees well as we continue to gain traction in Freshworks’ home country.”

In his new role, Rego will oversee regional business strategy for India, focusing on expanding market share, fostering customer relationships, and identifying new partnership models for growth. He will take Freshworks’ AI-powered customer experience and employee experience solutions to Indian businesses and work closely with the global go-to-market leaders as Freshworks aims to reach $1 billion in annual revenue in 2026. 

Rego said, “I am thrilled to take on this new role at Freshworks, an Indian-founded company that has built a significant global business. Freshworks stands out from competitors with its simple and effective software that delivers near immediate return on investment. I’m excited to contribute to Freshworks' mission of helping businesses forge meaningful customer relationships while empowering teams with technology powered by generative AI. As businesses navigate the Gen AI wave, I believe Freshworks, with Freddy AI, will be the de facto solution for those eager to lead and build the future.”

About Freshworks Inc.

Freshworks Inc. (NASDAQ: FRSH) makes it easy for companies to delight their customers and their employees. Our AI-powered customer and employee-experience solutions increase efficiency and improve engagement for companies of all sizes. The result is happier customers and more productive employees. Headquartered in San Mateo, California, Freshworks operates around the world to serve more than 68,000 customers, including American Express, Bridgestone, Databricks, Fila, Nucor and Sony. For the latest company news, visit www.freshworks.com and follow us on Facebook, LinkedIn, and X.

BITS Design School Hosts Exclusive Event With Father Of UX, Don Norman

BITS Design School, Mumbai, in collaboration with Design Up, hosted an exclusive event in Bengaluru featuring the legendary Don Norman, widely regarded as the father of user experience (UX) design. Themed around exploring the synergy between design and technology, this event is part of Don Norman’s three-city tour across India, which also includes Pune on 22 Sep and Delhi on 30 Sep.

Don Norman’s visit to India comes at an opportune moment when the growth in design education is accompanied by a need for a focus on humanity-centered design. Known for having coined the term, User Experience or UX as far back as 1988, Don Norman has inspired generations of designers. The event provided a unique opportunity for today’s generation of designers to engage directly with him to gain from his insights on the latest trends and breakthroughs in the design world including the influence of AI or artificial intelligence.

Don Norman, who also serves on the advisory board of BITS Design School, Mumbai, has been instrumental in shaping the school’s design philosophy and guiding its educational direction. His vision continues to elevate global design thinking and influence the school’s drive towards of excellence. Don Norman spoke to designers on the need for a holistic understanding of the business. He said, "Designers have little power in companies. They must understand the language of business—spreadsheets, money, schedules—to make an impact. Showing good design work is not enough. Designers need to know finance, business models, supply chains, manufacturing, and even politics to create real change. We aren’t teaching this in design schools, where design is often grouped with art. Design is about people and technology, not just aesthetics. If we want to change the world, we must rethink how we educate designers and give them the tools to influence business decisions."

During the session, Nandita Abraham, President of BITS Design School, shared her vision for transdisciplinary education, stating, "We are aiming to be transdisciplinary, meaning students will learn about technology, engineering, law, management, alongside design and how design plays a role in each. If you're designing for the industry, you need to engage with it—ask what they need, what they want, and how they plan to support it. This is just the first step in that direction."

In response to a question on AI's impact on designers, Prof. Norman emphasized the importance of collaboration between designers and AI: "Designers should work together with AI. It should be a collaborator that makes our jobs better, not takes over. AI is changing every month, but it has zero human intelligence. We should use AI, not completely trust it. You need to learn how to use it—if you don't, it will replace you. If you use it and become an expert, you'll be more valuable than ever before. Your work will be different."

The event brought together 40 industry leaders and professionals, including Navneet Nair, Founder of Navneet Nair Designs; Hriday Bhatia, Product and Brand Designer at Ownpath; Parameswaran Venkataraman and Shalini R, Co-Founders of Studio 3 Big Things; and Hemanth Sharma, Design Director at Design Brained Studio. Esteemed leaders such as Naresh Narasimhan, Architect at VA, and Suresh Halarneker, Director of Product Design at ServiceNow, also joined the gathering.

About BITS Design School

BITS Design School is conceived and established by the Birla Institute of Technology and Science, Pilani (BITS Pilani), one of the first private institutes in India to be granted 'Institute of Eminence' status in 2020 by the Government of India.

Bestowed with the status of a Deemed University in 1964, BITS Pilani is a prestigious institution for higher education in science, technology, management, humanities, law, and now, design.

Over the last 3 years, BITS Pilani has expanded from Technology into Management and Legal Education with BITS School of Management (BITSoM) established in 2021 and BITS Law School (BITSLAW) in 2023, respectively.

With a foray into the world of design in 2024, BITS Pilani begins another chapter. BITS Design School is founded with the objective of creating an inclusive and inspiring space where design students and educators from around the world can come together to learn, collaborate and create.

SOM Distilleries And Breweries unveils India’s First Beer With A Twist Cap "Woodpecker"—A Revolutionary Entry Into The Indian Market

* 'Karnataka, The Beer Capital Of India, Welcomes Grand Debut Of Woodpecker Beer'

SOM Distilleries and Breweries Ltd. is set to revolutionize the Indian beer market with the introduction of India’s First Twist Cap Beer with its "Woodpecker premium Beer". Woodpecker Premium Beer which will be a first in India will feature a never seen twist-style cap. This pioneering innovation marks a significant shift in how beer is enjoyed in the country, providing beer lovers with novelty and unprecedented ease and convenience. Not only is SDBL launching the first twist cap in India for the first time, but Woodpecker Premium Beer is also making its debut in Karnataka—one of SDBL’s  fastest-growing and most promising markets.

This launch represents more than just a new product innovation—it’s a turning point for India’s beer industry. By introducing the first-ever twist cap beer to the Indian market, SDBL is transforming the beer experience, offering a more accessible and stylish way to enjoy beer. The Woodpecker Premium Beer range includes two standout variants: Woodpecker Glide, a premium mild beer, and Woodpecker Crest, a strong, bold beer—catering to the diverse tastes of Karnataka’s beer enthusiasts.

Crafted with imported  two-row barley & Indian malts and hops sourced from the Rainier region of Germany, the beer stands out as India’s first to incorporate a blend of two malts, setting a new benchmark as India’s first cross-malt beer. Woodpecker beer undergoes a meticulous brewing process of 30 days, with only one batch brewed per month to ensure unmatched consistency and flavor.  This dedication to precision makes Woodpecker India's most consistent, matured, and richly flavored beer. Woodpecker Glide, in particular, stands out as a 100% natural brew, free from adjuncts like rice and sugar, embodying purity and taste.

The twist cap design itself is a game-changer, eliminating the need for a bottle opener and offering a hassle-free drinking experience. With vibrant yellow caps for Glide and sleek black caps for Crest, each bottle is distinctly marked with a "Twist to Open" instruction, ensuring simplicity with style. This small yet impactful change promises to redefine convenience for beer drinkers across India. With a special emphasis on security and to prevent counterfeiting  a customised neck profile  has been designed  which can’t be reused.  Woodpecker's use of direct print on bottle technology, (eliminating traditional paper labels), reinforces its commitment to sustainability while maintaining its sleek and modern aesthetic.

“We are proud to introduce India’s first-ever twist cap beer, Woodpecker, to the Karnataka market,” said JK Arora, Chairman and MD of SOM Distilleries and Breweries Limited “This innovation underscores our commitment to quality and innovation, and we are thrilled to set a new benchmark in quality and convenience for beer lovers without compromising on the rich, smooth flavor they expect from us.”

In addition to the revolutionary cap, Woodpecker Beer’s packaging is a modern marvel. Available in 650ml,330ml bottles, and 500ml cans, each unit boasts a sleek design with a textured surface, elevating the overall drinking experience. Whether it's the bright yellow of Glide or the sophisticated black of Crest, the brand maintains a premium look across all variants. It is to be noted that SDBL has been innovating on this brand and came up with an in home pack of 5 litres last year in Karnataka to gauge the consumers’ feedback and experience. After a great initial success, SDBL is launching the entire range of SKUs to meet the desired consumer packs.

“We’ve already been making waves in Karnataka with our various product portfolio over the past three years, and we are the fastest-growing beer brand in the state” added  Mr.Arora. “Now, with Glide and Crest, we’re taking our presence to the next level. The introduction of the twist cap is a great revolution in beer drinking, offering a new and effortless way to enjoy it. We hope the customers will like our innovation and our market share will further rise”

COO Diwakaran Suryanarayana also said, “The launch of Woodpecker Glide and Crest is not just the expansion of our portfolio but an innovation that strengthens our legacy in brewing. This isn’t just another beer—it’s an experience rooted in our expertise and craftsmanship.” We had designed a unique marketing campaign which is around “Make Space” in consumers life. The campaign is themed around a lifestyle of celebration, friends, and living in the moment, perfectly suited to today’s experience-driven consumers and will come alive at market place. Woodpecker “Make Space” campaign touches every aspect of young consumers for things which truly matters. You make space for friends, you make space for celebrations, fun and whole lot of great things.

The beer is themed around a lifestyle of celebration, friends, and living in the moment, perfectly suited to today’s experience-driven consumers. With its first-of-its-kind twist cap and premium quality, it promises to create a new wave of excitement among beer lovers.

Woodpecker Beer is now available across Karnataka, inviting beer lovers to twist open a new era of beer enjoyment.

About SOM Distilleries and Breweries Ltd:

SOM Distilleries & Breweries Limited, headquartered in Bhopal, India, is a prominent manufacturer of alcoholic beverages. The company is listed on the NSE and BSE. SDBL specializes in Manufacturing beer and blending and bottling Indian Made Foreign Liquor (IMFL). Its diverse product portfolio includes beer, rum, brandy, vodka, and whisky, catering to a wide array of consumer preferences. The company boasts three key millionaire beer brands - Hunter, Black Fort, and Power Cool. The company operates three breweries across the key states of Karnataka, Madhya Pradesh and Odisha and has a combined capacity of 35 million cases. An advantage for the company is its unique position as the only listed company in India operating in both the beer and IMFL segments. This dual focus mitigates the risk of seasonality and provides marketing efficiencies, allowing the company to address a broad spectrum of consumer preferences and capitalize on opportunities in both segments. By combining beer and IMFL, SOM Distilleries & Breweries Limited aims to drive growth, expand market share, and deliver value to its stakeholders.

The New BMW X7 Signature Edition Debuts Across The Indian Market

* Swarovski Crystal DRLs with Iconic Glow Pattern

* Exclusive Elements such as Instrument Panel in Individual Leather,

* Crystal Door Pins and Alcantara Comfort Cushions

* Exclusive BMW Individual paintworks: Tanzanite Blue and Dravit Grey

* Limited units exclusively available on BMW Online Shop.

* #X7 #SignatureEdition #BMWIndia

BMW India launched the new BMW X7 Signature Edition today. Locally produced at BMW Group Plant Chennai, the car will be available exclusively in the petrol xDrive40i variant.

The new BMW X7 xDrive40i M Sport Signature Edition will be available in limited units and can be exclusively booked via the BMW Online Shop.

The car is available at an ex-showroom price of INR 1,33,00,000.

*Price prevailing at the time of invoicing will be applicable. Ex-showroom prices inclusive of GST (incl. compensation cess) as applicable but excludes Road Tax, Tax Collected at Source (TCS), GST on Tax collected at source, RTO statutory taxes/fees, other local tax cess levies and insurance. Price and options are subject to change without prior notice. For further information, please contact the local authorised BMW Dealer.

The car is available in two exclusive BMW Individual paintworks: Tanzanite Blue and Dravit Grey. Upholstery features the exquisite BMW Individual Leather ‘Merino’ upholstery in Tartufo and Ivory White shades.

Thanks to BMW India Financial Services, customized and flexible financial solutions are designed as per individual requirements. Customers enjoy great value and complete peace of mind with BMW 360? Finance Plan. It includes attractive monthly instalments, assured buy-back option up to five years, flexible term-end opportunities, and options to upgrade to a new BMW among other benefits.

The new BMW X7 Signature Edition.

The generous exterior dimensions and expansive surfaces of the new BMW X7 radiate an expression of grandeur. The new imposing yet progressive front clearly differentiates it from its predecessor and other X models. The large kidney grille comes with a newly designed intricate double bars with chrome highlight. The Crystal Headlamps with Swarovski glass cut crystals in the front create a unique light effect. The Aluminium Satinated Roof Rails and Aluminium Satinated Exterior elements add to the luxury appeal of this Sports Activity Vehicle. The central air intake is framed by two eye-catching chrome air vents. Modern impulses such as 3D taillights with a new inner graphic and connecting chrome bar covered by smoked glass are real eye-catchers.

The interior of the new BMW X7 M Sport Signature makes for an innovative and exclusive ambience. The first element to catch attention is the new digital BMW Curved Display which is harmoniously unified into the cockpit area, so it almost looks like it is floating. It’s typical BMW driver-orientation, clear reduced design along with an interplay of eye-catching graphics, modern colours and futuristic textures create an immersive visual appearance. The Individual Instrument Panel lapped in genuine leather brings a particularly progressive feel to the modern premium ambience. Another premium feature is the ambient light bar extending from the centre stack to the passenger side. It beautifully elevates the overall Ambient Lighting effect available in 14 colors. Moreover, its crystalline appearance and prismatic structure perfectly complement the crafted clarity components such as the gear selector, iDrive control wheel, audio control button and start/stop button. The overall experience of the occupants of the new BMW X7 M Sport Signature is further enhanced by the Ambient Air Package. Filling up the cabin with a sense of space and natural light flow is the large Sky Lounge Panoramic glass sunroof extending till the third row. The Sky Lounge comes with over 15,000 individual light points which can be altered via the ambient light setting to create a stunning light pattern. Crystal Door pins add to the overall aesthetic appeal inside the car. Also available as standard are Backrest cushions in Alcantara for the rear seat passengers. Captain Seats lapped in genuine leather Merino offer the perfect individual luxury experience for rear seat passengers. Harman Kardon surround sound system with 16 speakers provides an intense musical feast for the ears. Handsfree operation of split tailgate gives easy access to a boot capacity of up to 2,120 litres.

Thanks to unrivalled BMW TwinPower Turbo technology, the petrol engine melds maximum power with exemplary efficiency and offer spontaneous responsiveness even at low engine speeds. The 3-litre 6-cylinder in-line petrol engine of the new BMW X7 xDrive40i M Sport Signature Edition produces an output of 381 hp and maximum torque of 520 Nm at 1,800 – 5,000 rpm. The car accelerates from 0 -100 km / hr in just 5.8 seconds. Additionally, the engine features a 48V Electrical Motor that with a power output of 12 hp and torque output of 200 Nm, helping achieve even better efficiency and dynamics.

The eight-speed Steptronic transmission performs smooth, almost imperceptible gearshifts. At any time, in any gear, the transmission collaborates perfectly with the engine, enabling it to develop its full power and efficiency. The driver can access distinct driving setups in both automatic and manual mode – COMFORT, EFFICIENT, SPORT and SPORT PLUS.

BMW xDrive, the intelligent all-wheel drive technology monitors the driving situation and is quick to respond to ensure maximum traction, agility and vehicle stability. Electronically controlled ‘Automatic Differential Brakes/Locks’ (ADB-X), extended ‘Dynamic Traction Control’ (DTC), Hill Start Assist and Hill Descent Control help to conquer every terrain. Adaptive 2-Axle Air Suspension enables raising and lowering of vehicle at the touch of button and automatically adjusts the height of the car to suit any given driving situation.

BMW ConnectedDrive technology breaks the innovation barrier and turns the car into an interconnected digital device. Host of connected drive features include BMW ID, BMW App, Digital Key, Emergency Call, Real-time Traffic Information, Remote Services and smartphone parking. BMW Live Cockpit Professional includes the freestanding BMW Curved Display with Navigation with real-time traffic information and augmented view, a 12.3-inch digital information display behind the steering wheel, a 14.9-inch Control Display and BMW Head-up Display.

The latest BMW iDrive with Operating System 8.5, offers all the possibilities for interaction between occupants and the vehicle – using touch, gesture or speech. It is complemented by the BMW Intelligent Personal Assistant system which has a self-learning intelligence that adopts a driver’s individual habits, proactively provides useful tips on new driving functions and seamlessly integrates smartphone apps. Wireless smartphone integration and regular Remote Software Upgrades ensure that the car is always up to date.

My BMW app functions include popular options for keeping an eye on the current vehicle status at all times as well as Learning Navigation, which offers destination suggestions and traffic information based on the owner’s driving habits. In addition, customers can use the My BMW app to generate the BMW Digital Key Plus, which turns a smartphone into a digital vehicle key. It will enable customers to physically open the doors when unlocking them this way. If the Digital Key Plus is activated, it’s also possible to perform automated parking manoeuvres.

The spread of Driver Assistance Systems is more extensive than ever. They support and relieve the driver, thus increasing comfort and safety. Standard equipment includes functions like Cruise Control, the Attentiveness Assistant, Parking Assistant Professional with Surround View Camera, Drive Recorder, remote parking via smartphone and Reversing Assistant.