Tata Soulfull Launches Masala Oats+ Dal Shakti, A Mazze-Dal Delight For Your Evening Bite

~ A delicious option offering the goodness of Dal protein and ease of 4-minute cooking~

Tata Soulfull, renowned for its commitment to delivering tasty, better-for-you millet-based products, proudly announces the launch of Tata Soulfull Masala Oats+ Dal Shakti. This disruptive new variation in the Masala Oats category combines the goodness of Moong dal with its leading Mast Masala flavor. This provides an unparalleled snacking experience that combines nutrition, taste and convenience.

Tata Soulfull has revolutionized the snacking space with its non-sticky Masala Oats+ made with 25% millets. Like millets, Dal is an ancient Indian grain which is highly consumed across households across the length and breadth of the country. The goodness of Dal is deep-rooted in the Indian culture, and it is the ultimate comfort food for an Indian consumer. Different types of Dal are consumed in different states. Moong Dal, widely consumed in the form of Khichdi and dal tadka is considered extremely tasty. The new launch of Tata Soulfull Masala Oats+ Dal Shakti combines the taste and goodness of Moong Dal with the non-sticky proposition of the core range. The inclusion of Moong Dal, delivers a strong Dal protein proposition with the convenience of 4 minute cooking time, thus making it a wholesome evening snack. This new product offering comes at an introductory price of Rs 15/-, ensuring nutrition and taste at an affordable price point for consumers.

"Tata Soulfull’s launch into Masala Oats brought disruption to the category and unlocked significant growth. Prior to Soulfull’s launch, the category was growing at 13%, and since our entry, we have driven category growth to 25%," said Mr. Prashant Parameswaran, MD & CEO, Tata Consumer Soulfull. "This successful launch addressed consumer pain points by offering a 'non-sticky' proposition with the goodness of oats. We are extremely excited about our latest innovation in the category: Tata Soulfull Masala Oats+ Dal Shakti. Here, we further cater to the core taste profile and love for Indianness among our consumers by including Long Dal in a power-packed nutritional bowl. We believe this will further fuel excitement in the category and make Tata Soulfull Masala Oats+ Dal Shakti a staple in every household across the country."

Vikas Gupta, Global Head- R&D for Tata Consumer Products said- “Masala Oats+ Dal Shakti perfectly blends the nutritional benefits of oats with the goodness of Dal protein, topped by a unique seasoning specially crafted for the Indian consumer. This product has been thoughtfully designed to offer our consumers a delightful and superior snacking experience.”

Drawing from Tata Consumer Products’ deep expertise in the pulses category, honed through its renowned Tata Sampann range, Tata Soulfull Masala Oats+ now incorporates the goodness of dal protein, making it a wholesome snacking option.

Tata Soulfull Masala Oats+ Dal Shakti is available in two SKUs: a 31g pack at an introductory price of Rs 15/- and a 500g pack priced at Rs 249/-. This affordable pricing ensures that consumers can enjoy a nutritious and delicious snack without compromising on taste or quality.

Indians Lost Over 15 Billion Bours On Hold To Customer Service In 2023, Resulting In $55 Billion In Economic Loss Output

* New research from ServiceNow shows that each citizen is losing more than one day a year to slow service, and two-thirds are considering making a brand switch

Indians spent more than 15 billion hours on hold to customer service, according to new research from ServiceNow, the AI platform for business transformation. The ‘Customer Experience Intelligence Report 2024’ revealed that the average person spent more than one day each year on hold to address an issue or complaint (30.7 hours), equivalent to an economic loss of $55 billion* (USD), annually. (Refer to Notes for calculation at the end of the release)

4500+ Indians, aged 18 and above took part in the study, conducted in collaboration with Lonergan Research to understand the state of customer service over the past year.

More than 50 percent of survey respondents believe that their time waiting on hold has increased from the past year. Slow service solutions mean the average employee is spending 3.9 days to resolve each customer issue and 66 percent of respondents said they would consider switching to another company if their issue is not resolved within three working days.

“Indian businesses are at risk of losing two-thirds of their customer base in 2024 due to slow service solutions,” said Sumeet Mathur, Senior Vice President & Managing Director, ServiceNow India Technology & Business Center. “Consumers have spoken – three days is the maximum time they will wait for a solution before taking their business elsewhere. Businesses that can’t meet that standard must act, installing AI powered self-service options available at the consumers’ fingertips.” 

How may AI help you?

Nearly two-thirds (62%) of respondents have resolved more issues through self-service options in 2023, compared to the previous year. Over half of Indians say that their trust in chatbots (55%) and self-help guides (56%) has also increased. The study shows a notable surge in trust towards AI amongst Indians, with a remarkable two-thirds (66%), expressing confidence in GenAI to deliver good customer service, nearly 10% higher than trust in traditional in-person customer support, signaling an emerging shift in preferences, particularly among the younger population.

“Consumer expectations from AI are straightforward - effectiveness in issue resolution, ease of use, quick response times, and accurate query comprehension. This shift marks the era of Industry 4.0, transitioning from human-led intervention to exploring the diverse capabilities that AI has to offer.  In an era where customer retention is increasingly challenging, it is time for enterprises to put AI to work and drive growth, improve efficiency, and deliver superior customer experiences in a competitive business landscape,” added Sumeet Mathur.

ServiceNow is helping Indian enterprises and government agencies put AI to work with Now Assist.  AI helps reduce the workload on human agents, allowing them to focus on more complex and value-added interactions. Furthermore, by analyzing historical customer data, AI can anticipate individual preferences, needs, and behaviors, crafting personalized interactions that resonate with the client. This targeted approach fosters a sense of understanding and value among customers, enhancing their connection with the brand and elevating their overall experience.

India On Hold, As Customer Services Fails to Deliver

The study highlights that structural problems are pushing wait times further with 48 percent of Indians identify inefficient internal communication as a major issue for customer service delays, while 47 percent say customer service staff lack decision-making power.   44 percent Indians believe lack of ownership and responsibility between different departments, followed by 44 percent believe - poor record keeping from the previous service and 41 percent think Issues with internal systems are some of the main reasons for delay in resolving their issues which can be easily fixed with strategic interventions.

Transparency, Speed & Empathy are Key Groundbreakers

Close to 60 percent of Indians would like to see customer service teams improve their speed of resolution while half would like to see a reduction in the time spent on hold. Close to half (48 percent) would like to see better customer experience in their applications

Around 2 in 5 Indians (40 percent) would like increased opening hours or response times – Improving their use of self-help guides and resources (40 percent) – Improving their use of chat bots (39 percent).

“Indian enterprise now faces a choice: allow mediocre experiences to continue eroding customer loyalty or rethink the way they design and deliver those experiences. It is abundantly clear, that customers are willing to use AI led chatbots or self-help guides for faster resolution. Businesses should embrace AI to help create meaningful experiences and reduce the burden on the customer service agents” concludes said Sumeet Mathur.

Notes: *Estimated USD 55 billion economic loss was calculated at the average salary rate of 502.79 INR per hour (source: Glassdoor) multiplied by the average number of hours spent by employees resolving issues (28.94) multiplied by the working population who chose to complain during critical business hours (9am to 6pm).

[1] * USD 55 billion is calculated basis the average Indian’s salary as identified by a recent Glassdoor research

Research Methodology:

To capture a comprehensive view of customer service experiences across India, ServiceNow conducted an in-depth study which was executed by Lonergan Research in compliance with the ISO 20252 standard. The survey engaged a diverse group of 4,500 Indians aged 18 and above, sourced from a permission-based panel. After the interviews, the data was weighted to align with the latest population estimates sourced from the Ministry of Statistics and Programme Implementation. To ensure a diverse and representative sample, surveys were distributed throughout India, encompassing both capital city and non-capital city areas.

About ServiceNow

ServiceNow (NYSE: NOW) is putting AI to work for people. We move with the pace of innovation to help customers transform organizations across every industry while upholding a trustworthy, human centered approach to deploying our products and services at scale. Our AI platform for business transformation connects people, processes, data, and devices to increase productivity and maximize business outcomes. For more information, visit: www.servicenow.com.

Six Of India’s Top 10 Most-Ordered Dishes Are Vegetarian: Swiggy’s Order Analysis

* Swiggy celebrates vegetarian favourites with first-ever Green Dot Awards

Swiggy, India’s pioneering on-demand convenience platform, has launched its first-ever Green Dot Awards, spotlighting the restaurants selling the best in vegetarian food across the country. Six of the country’s top 10 most ordered dishes are vegetarian, this includes, Masala Dosa, Paneer Butter Masala, Margherita Pizza and Pav Bhaji.

According to Swiggy’s order analysis, Bangalore isn’t just the Silicon Valley of India—it’s the Veggie Valley too. With 1 in every 3 vegetarian orders originating from the city. The city’s top vegetarian dishes were Masala Dosa, Paneer Biryani, and Paneer Butter Masala. while in Mumbai, Dal Khichdi, Margherita Pizza, and Aamchi Mumbai’s iconic Pav Bhaji reign supreme. Hyderabad finishes in the top three, loving their Masala Dosa and Idli.

As expected, Breakfast is the golden hour for vegetarian orders, with over 90% of breakfast orders being vegetarian. Masala Dosa, Vada, Idli, and Pongal topped the morning charts. Masala Dosa enjoys nation-wide popularity and is a popular choice for breakfast, lunch, and dinner.

Margherita Pizza takes the lead as the most popular snack with Samosa and Pav Bhaji trailing close behind. Even international QSR chains are seeing a surge in vegetarian orders.

Feeling green already? You’re not alone! On average, a whopping 60,000+ veg salad orders are placed weekly on Swiggy, as more folks crunch their way to a healthier lifestyle. Top pick? Green Salad. Vegans have also made a strong mark, with Swiggy Guiltfree witnessing a significant 146% rise in vegan orders last year.

Swiggy Green Dot Awards

To recognise and celebrate the vast variety of vegetarian dishes and restaurants available on the platform, Swiggy has launched its first-ever ‘Green Dot Awards’ today.

The awards will honour popular restaurants serving vegetarian dishes across 80+ cities. With over 9000 brands nominated and 60+ categories including Pure Veg Brands, Cakes & Desserts, Veg Pizza, Veg Burger, Paneer Dishes, Veg Biryani, and Dal Makhani, the Green Dot Awards aim to celebrate this growing preference for vegetarian culinary delights nationwide.

Voting link: https://swiggy.onelink.me/8WPd/260te171

About Swiggy:

Swiggy is India’s pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience. With an extensive footprint in food delivery, Swiggy Food collaborates with nearly 2 lakh restaurants across 600+ cities. Swiggy Instamart, its quick commerce platform operating in 25+ cities, delivers groceries and other essentials across 20+ categories in 10 minutes. Fueled by a commitment to innovation, Swiggy continually incubates and integrates new services like Swiggy Dineout and Swiggy Genie into its multi-service app. Leveraging cutting-edge technology and Swiggy One, the country’s only membership program offering benefits across food, quick commerce, dining out, and pick-up and drop services, Swiggy aims to provide a superior experience to its consumers.

For more information, visit www.swiggy.com

Our Commitment Is To Preserve Traditional Crafts, Ensuring Access To Genuine, Goods Crucial For Safeguarding Economy: Gunjan Krishna

* Effective interventions required as Karnataka faces a range of illicit trade including gold, endangered species and red sanders smuggling

* Scaling multi-dimensional efforts can save India $159 billion from money laundering driven by illicit trade - FICCI CASCADE Report

Ms Gunjan Krishna, Commissioner for Industrial Development & Director for Industries and Commerce, Govt of Karnataka today while addressing FICCI CASCADE’s conference on Combating Illicit Trade: Insights, Challenges, and Solutions said, “Smuggling and counterfeiting not only finance terror groups but also undermine global security, posing severe threats to safety and economic growth. The proliferation of counterfeit products, including pharmaceuticals and consumer goods, endangers public health and safety, with the WHO reporting that 1 in 10 medicines in low- and middle-income countries is substandard. In response, Karnataka is taking decisive action by supporting 43 GI-tagged products and working closely with law enforcement to combat illicit trade. Our commitment to preserving traditional crafts and ensuring access to genuine, quality goods is crucial for safeguarding our economy, health, and security."

Ms Prabha Rao, Executive Director, South Asian Institute for Strategic Affairs and Scholar, Institute for Defence Studies and Analyses said, "Counterfeiting and smuggling undermine legitimate businesses, government revenues, heritage, and the livelihoods of artisans. To combat these illicit practices, it is crucial to engage grassroots communities and local leaders, raising awareness about their severe economic, health, and societal impacts."

Mr P C Jha, Advisor, FICCI CASCADE and Former Chairman, Central Board of Indirect Taxes and Customs (CBIC), said, “In recent years, we have made tremendous gains in advancing our formal economy, moving steadily towards our goal of becoming a developed nation. However, amidst these advancements, one critical challenge remains largely overlooked: illicit trade. Illicit activities, such as counterfeiting and smuggling, pose significant threats to our economic stability and development. It needs to be highlighted that tackling and mitigating counterfeiting and smuggling is essential to achieving a $5 Trillion Indian economy.”

“In October last year, FICCI CASCADE in a novel report, said that when India’s economy crossed the $3 trillion mark in 2021, money laundering in the country reached $159 billion, highlighting the severe impact of illicit markets. As India strives to transform its economy into a $5 trillion powerhouse in the coming years, the current trade composition of smuggling at 30 percent would make the trade value at $1.5 trillion,” added Mr Jha.

This magnitude of the problem was highlighted in a FICCI CASCADE report in October 2023, titled ‘Hidden Stream: Linkages between illicit markets, financial flows, organised crime and terrorism’

Mr. Deep Chand, Advisor, FICCI CASCADE and Former Special Commissioner of Police, New Delhi, said, “Just last week, Bengaluru Customs officials made a significant breakthrough by intercepting a major gold smuggling attempt. They seized 2.57 kg of gold, estimated to be worth Rs 1.68 crore, at Kempegowda International Airport. Apart from gold smuggling, Karnataka also faces various other forms of illicit trade like red sanders, drugs, including synthetic drugs, endangered wildlife species, illegal cigarettes, etc. More interventions are required to control this menace.”

"However, it must be said that the Karnataka government and the enforcement agencies have been making consistent efforts and have done a remarkable work in addressing the menace of illicit trade. Their systematic and vigilant approach has led to the successful seizure of numerous illegal goods, reflecting their dedication to addressing smuggling and counterfeiting. I am confident that their ongoing efforts will play a vital role in supporting our broader fight against illicit trade and ensuring a safer, more secure environment for all,” he added.

Dr Kotraswamy M, Commissioner, Bengaluru North CGST Commissionerate highlighted that to effectively combat illicit trade, we must form a united front—a human chain of solidarity and resolve against this global menace. Collaboration between central agencies, state enforcement bodies, and civil society is essential to successfully tackling this challenge and safeguarding our economy and society.

Karnataka has been facing a range of smuggling issues, with authorities making significant strides in uncovering various criminal networks. They have successfully dismantled numerous operations, including interstate drug rackets, international wildlife trafficking rings, and extensive smuggling operations through airports, trains, roads, waterways, and ports.

The other eminent speakers in the seminar Mr. Siddhartha Agarwal, Co-chair, FICCI Karnataka State Council; Ms. Kameswari Subramanian, Former Chief Commissioner of Central Excise, Customs and Service Tax, Bangalore Zone & International Expert, Customs Law, Procedures & Trade facilitation; Mr. Kalyanam Rajesh Rama Rao, Additional Commissioner, Customs; Mr. Gunjan Arya, IPS, Deputy Director, Security, State Intelligence, Bengaluru; Mr. Prem Mahadevan, Senior Analyst, Global Initiative Against Transnational Organized Crime and Ms. Jyothi VK, General Counsel & Sr VP, Aditya Birla Fashion and Retail Ltd.

According to another FICCI CASCADE report titled Illicit Markets: A Threat to Our National Interests, which examined the impact of illicit trade in five key industries in India — Mobile Phones, FMCG-Household and Personal Goods, FMCG-Packaged Foods, Tobacco Products, and Alcoholic Beverages, the size of illicit market in the above-mentioned industries was Rs 2,60,094 crore for the year 2019-20, with the FMCG industry — household and personal goods, and packaged foods — together accounting for 3/4th of the total illicit value of goods in five key industries.

Illicit Market Size

Industry                                              Value (Rs In Crores)

Mobile Phones                                         15,884

FMCG - Household & Personal Goods   55,530

FMCG - Packaged Foods                        1,42,284

Tobacco Products                                    22,930

Alcoholic Beverages                               23,466

Tax Loss                                                 Industry

Value (Rs In Crores)

Mobile Phones                                         2,859

FMCG - Household & Personal Goods   9,995

FMCG - Packaged Foods                        17,074

Tobacco Products                                     13,331

Alcoholic Beverages                               15,262

Mia by Tanishq Partners With Indian Para Archer Sheetal Devi In A Heartwarming Campaign Celebrating Her Khel

~ 'Dekhna Hai Toh Khel Dekho': Celebrating Talent Over Stereotypes ~

Mia by Tanishq, one of India’s leading fine jewellery brands, unveils its latest campaign titled "Dekhna Hai Toh Khel Dekho." This inspiring campaign features the exceptionally talented Arjuna awardee and World’s no. 1 female para-archer, Sheetal Devi, highlighting her unmatched skills, indomitable spirit, and passion for her sport. Through her powerful perspective, Mia aims to inspire everyone to recognize their own capabilities, pursue their passions with pride, and showcase their strengths, letting the star within shine bright.

Mia’s culture code has led the brand to craft stories and diverse narratives featuring unconventional and real women in their campaigns, including, athletes, mom-bloggers, body-positivity influencers, people across the gender spectrum, someone with Down’s syndrome and many more. The latest campaign featuring Sheetal Devi reinforces the brand’s commitment to celebrating diverse talents and stories by being the first jewellery brand collaborating with a para-athlete.

In this heart-warming campaign, Mia poignantly portrays Sheetal Devi's journey, as it opens with scenes of curious glances, unabashed stares and a sense of awe from people staring at her. In a twist, the person being stared at is revealed to be Sheetal Devi, conveying an impactful message that while people often stare for obvious reasons, it is her achievements that make her truly shine. The film then highlights her exceptional talent in archery, urging viewers to focus on her skills and her game: “Dekhna hai toh mera khel dekho.”  As she prepares to aim and shoot the arrow, the custom-made evil-eye anklet on her feet symbolizes the protection she seeks for her talent. Crafted by Mia at Sheetal’s request, the anklet serves as a guardian for her invaluable feet, embodying her dedication and belief in her journey. Through powerful visuals and heartfelt narration, the film evokes admiration and respect, encouraging the audience to look beyond appearances and celebrate talent and ambition. This narrative reinforces how Mia is a proud believer of the 'Star in You', leaving a lasting emotional impact.

The brand film for this association is live on Youtube -  https://youtu.be/8u1dM4MfUWk?si=SlYZN81mGZHJtZ7U

Commenting on the partnership, Ms. Shyamala Ramanan, Business Head, Mia by Tanishq, said: "It is a moment of pride to have Sheetal Devi on board. Sheetal is confident, fun and comfortable in her own skin, much like the Mia woman, making her the perfect choice as the new star of Mia! This campaign highlights the experience of being stared at for our differences, encouraging people to see beyond the surface and appreciate their extraordinary talent and achievements. Mia stands as a proud believer in Sheetal as she continues her quest for victory, inspiring this and several more generations to embrace the star within."

Speaking about the campaign, Mr George Kovoor, Chief Creative Officer, South, Famous Innovations said, “Sheetal Devi has an amazing story. She is the World’s first female armless archer and. She is the perfect embodiment for everything a brand like Mia stands for. Mia has always believed that every woman has the potential to shine, irrespective of her background or physical capability. This film celebrates that brand philosophy. Sheetal Devi is pretty much like any other 17-year-old girl, full of energy and enthusiasm. We were inspired by Sheetal’s very own everyday experience for this film. Hopefully after this campaign people will be encouraged to redirect their stares at the star that lies within.”

ORRA Presents Solis - Minimalist Jewellery For A Stylish Everyday Look

* Your everyday diamonds starting at just Rs 9,999*

ORRA Fine Jewellery, India’s leading diamond jewellery brand is thrilled to announce the launch of its latest sub-brand, Solis - Always on Shine. This exquisite line epitomizes minimalism, designed to cater to the modern woman's dynamic lifestyle. From boardroom meetings to casual brunches, and intimate self-care days, Solis offers timeless elegance for every moment of the week.

Solis from the House of ORRA is a perfect match if you are looking for diamond jewellery at an affordable price range with trendy designs. ORRA introduces an unparalleled fusion of elegance and versatility priced affordably, starting at just Rs 9,999. Solis exquisite jewellery is meticulously crafted to enhance natural beauty with diamond-studded precision and refined elegance. Solis enhances your wardrobe, offering stylish designs for every day of the week. Enjoy seven chic looks over seven days, perfect for any occasion. Each design, from delicate pendants to sleek bracelets, elegant rings, and refined earrings, seamlessly transitions from professional settings to casual outings and moments of self-care. The designs’ versatility showcases a professional look on Monday, minimalist chic on Tuesday, classic style on Wednesday, and effortless day-to-night transition on Thursday, it provides casual sophistication on Friday, relaxed elegance on Saturday, and a polished brunch-ready look on Sunday. Under Solis, you have the flexibility to select assorted designs to stay aligned with the latest fashion trends and elevate your styling game.

ORRA’s commitment to craftsmanship and elegance ensures that every piece tells a unique story of art and celebration. The brand is known for providing 100% certified jewellery with complimentary insurance and free lifetime maintenance. Customers can also benefit from ORRA’s lifetime exchange, buyback, and seven-day return policy for conflict-free diamonds. Moreover, ORRA offers a six-month upgrade facility, and all its jewellery is BIS Hallmark Certified.

Special promotions are available for diamond lovers, encouraging more women to experience the allure of ORRA's exquisite Solis jewellery:

Avail jewellery starting INR 9,999/-

0% interest on EMI facilities*

Ongoing offers at stores and website on Solis and other collections

*Terms and Conditions apply

About ORRA

The journey of a million gazes began in 1888 before it metamorphosed into ORRA. From sculpting and manufacturing diamonds to crafting and retailing the finest diamond and gold jewellery, ORRA has come a long way since its inception. Today, ORRA is one of India's finest diamond jewellery brand having spread its glow with 91 stores in 39 cities and has consistently been at the forefront of design, leadership and product innovation.

Master craftsmen who have inherited the centuries - old legacy of jewellery making, brilliantly cut Belgian diamonds, delicate designs in diamond jewellery, elaborate bridal sets in coloured stones, India’s brightest 73-facet patented diamond- ORRA Crown Star, the one-of-its-kind ORRA store. These are just some of the facets that go into making ORRA - The Finest Diamond Destination.

For more information, visit – https://www.orra.co.in/solis

Tata Motors Launches ‘Vidyadhan’ And ‘Utkarsha’ Programs To Facilitate Higher Education Of Technicians’ Children

In its continuing endeavour towards bridging the gap between aspirations and accessibility, Tata Motors, India’s leading automobile manufacturer, today announced the launch of two special funding programs ‘Vidyadhan’ and ‘Utkarsha’, to facilitate higher education of the children of its technicians working in manufacturing facilities across India including plants in Pune, Lucknow, Jamshedpur, Dharwad, Sanand and Pantnagar regions.  

Under the ‘Vidyadhan’ program, education loans are being made available at concessional rates to support the higher education of children post successfully clearing grade 10th and 12th. With ‘Utkarsha’, girls, transgenders, and specially abled children will additionally benefit from annual scholarships being offered.  

Announcing the launch of Vidyadhan and Utkarsha, Mr. Sitaram Kandi, Chief Human Resources Officer (CHRO), Tata Motors, said, “Quality education is vital for progress and development. With these programs we are making higher education more accessible and enabling the next generation of our hardworking technicians to fulfil their own dreams as well as those of their parents. While the children can focus on studying beyond 10th and 12th grades in any field of their choice, the parents do not have to worry anymore about the financing required for it. They will have better opportunities to build a successful career and life with the right qualifications and skills.” 

Vidyadhan: Building Brighter Futures  

‘Vidyadhan’, an education loan program serves as the transformative bridge to higher learning for empowering the next generation to realize their potential to the fullest. Eligible technicians can access loans of up to Rs. 7.5 lakh, covering up to 95% of fees for domestic education or up to 85% for international education fees. These loans are being offered in collaboration with State Bank of India (SBI) and Tata Motors will offer concessions over the interest rate being charged by SBI - 50% lower interest rate for boys and 70% lower for girls, transgender individuals, and specially abled children. To qualify, the student must be enrolled in a full-time graduate or postgraduate course of minimum 2-years duration and affiliated with recognised universities or AICTE-equivalent institutions in India or abroad.  

Utkarsha Scholarship: Fostering Inclusivity with Empowerment 

The ‘Utkarsha’ program will provide a scholarship of Rs. 25,000/- every year to support the higher education of girls, transgender individuals, and specially abled children post successful completion of grade 10th or 12th. To qualify, applicants must have scored a minimum of 60% and secured admission in a recognised university or AICTE-equivalent institution in India or abroad.  

About Tata Motors: 

Part of the USD 165 billion Tata group, Tata Motors Limited (BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 44 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups,? trucks, and buses, offering an extensive range of integrated, smart,

 and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and ranks among the top three in the passenger vehicles market.  

Tata Motors strives to bring new products that captivate the imagination of GenNext customers, fuelled by state-of-the-art design and R&D centres located in India, the

UK, the US, Italy, and South Korea. By focusing on engineering and tech- enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused on developing pioneering technologies that are both sustainable and suited

 to the evolving market and customer aspirations. The company is pioneering India's Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group

companies and playing an active role in liaising with the Government of India in developing the policy framework. 

With operations in India, UK, South Korea, Thailand and Indonesia, Tata Motors markets its vehicles in Africa, the Middle East, Latin America, Southeast Asia, and the

 SAARC countries. As of March 31, 2024, Tata Motors’ operations include 90 consolidated subsidiaries, two joint operations, five joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.