WOW Skin Science Unveils Color Cupid: The Ultimate Makeup Must-Have Brand For GenZ Consumers

WOW Skin Science, a leading beauty and wellness brand renowned for its best-selling skin and hair care products, ventures into the cosmetics category with the launch of their new brand 'Color Cupid.' This innovative and multi-functional makeup brand, specially designed and curated for Gen-Z and Millennial audiences, celebrates the philosophy "Love every shade of me". Color Cupid aims to empower users to embrace every aspect of their identity, encouraging self-expression and individuality beyond conventional beauty standards.

Given the changing consumption habits of modern Indian consumers, WOW Skin Science recognized immense potential for accessible makeup for the GenZ consumers. Having understood GenZ’s desire for experimentation & self-discovery, they collaborated with leading makeup artists to create a range of differentiated, high-quality cosmetics that are versatile and accessible, supporting GenZ in their quest for self-expression.

Distinguishing itself in the competitive market, Color Cupid encourages individuals to revel in their unique beauty beyond conventional standards. Launching with an extensive range of nearly 40 SKUs across face, eyes, and lips categories, Color Cupid offers a comprehensive range of products. The eye portfolio includes Kajal and Eyeliner, while the lip portfolio features Bullet Lipstick, Liquid Lipstick, and India's first Lip Duo – a unique combination of liquid lipstick with tinted lip balm. The face portfolio comprises Foundation, Primer, BB Cream, and a Makeup Remover, providing versatile, high-performing options.

"With this launch, we aim to revolutionize the beauty industry by bridging the gap between your inner world and outer expression, helping you find the look that reflects who you are, without seeking validation or judgment," expressed Manish Chowdhary, Co-Founder of WOW Skin Science. "We believe makeup should celebrate every facet of your identity, empowering you to love every shade of yourself. Our goal is to offer innovative, user-friendly products that enhance your natural beauty while simplifying your makeup routine. Color Cupid supports and champions the individuality of our consumers, encouraging them to embrace their unique beauty stories with confidence and joy."

WOW Skin Science, renowned for its ‘Activated Naturals’ beauty and wellness products, continues to innovate and expand its offerings with the launch of Color Cupid. Color Cupid's products will be available both online, through platforms like Amazon India and offline, spanning over 300 beauty advisor-led stores and 1000+ makeup stores. The brand will focus on key regions such as East India, Delhi NCR, Punjab, Lucknow, Mumbai, Pune, and Vadodara. By establishing a robust presence across these targeted areas, the brand aims to ensure widespread availability and effectively propagate its brand philosophy 'Love every shade of me.'

About Body Cupid Pvt Ltd:

Body Cupid Pvt. Ltd is a beauty, personal care and wellness company with innovative and efficacious products for aspiring young India.  Sold across General Trade, Modern Trade, Ecommerce and D2C platforms, the company’s products are available across the country leveraging its deep innovation and manufacturing capabilities as well as strong sales & logistics network. Its leading ranges in skincare, haircare as well as health & wellness are rated highly on marketplaces like Amazon and Flipkart amongst many others, with bestsellers in multiple categories. The company has four brands – WOW Skin Science, WOW Life Science, Body Cupid and Nature Derma and has over 500 products across beauty, personal care & health categories.

Kinara Capital MSME Insights Reveal That Trading Sector MSMEs Lead In Business Optimism; 88% Planning Business Expansion

* Boosting Inventory Levels for Business Expansion is the Top Reason for Trading MSMEs to Access Business Loans

Kinara Capital, a fast-growing fintech driving financial inclusion of the micro-small-medium enterprise (MSME) sector, today released its 3rd edition of MSME Insights, a detailed data analysis highlighting sector trends.  According to MSME Insights, immediate plans for business expansion is the primary reason for MSMEs to seek access to formal credit.

The 3rd edition of MSME Insights analyzed data of 23,682 MSMEs across 100+ cities from the states of Andhra Pradesh, Gujarat, Karnataka, Maharashtra, Tamil Nadu, and Telangana, and the Union Territory of Puducherry.

Below are some key findings:

MSMEs are upbeat about their business; seeking funds for expansion:

Business confidence emerged strongly among MSMEs across all three sectors of Manufacturing, Trading, and Service. This confidence is translating into growing demand for credit specifically for business expansion. In fact, more than 89% of the MSMEs have indicated investing in growth initiatives as the reason for seeking business loans. Trading MSMEs at 88% demonstrate the most optimism regarding their plan for business expansion compared to Manufacturing MSMEs at 83%, and Services MSMEs at 78%.

Trading MSMEs topmost reasons for seeking business loans are to improve unit economics and to offer a wider product variety:

Over 84% of Trading MSMEs claimed boosting their inventory levels was the topmost reason for them to seek business loans. Purchasing inventory in bulk leads to quick improvement in their unit economics and they can provide their customers with a wider variety of products. They also gain a competitive edge with their ability to fulfill customer orders quickly with available stock. Boosting Inventory was followed by Product/Market Expansion and Business Premises Renovation as the main reasons for Trading MSMEs to seek loans for business expansion.

Trading MSMEs lead credit demand surge with 45% YoY rise in FY24:

Demand for credit continues to be on an upward trajectory. In FY24, the credit demand grew by 35% compared to the previous year. While all three MSME sectors of Manufacturing, Trading and Services exhibited demand, the Trading sector is leading with a 45% increase in credit demand, followed by the Services sector at 31% and Manufacturing at 18%.

Trading MSME B2B sub-sectors took most number of loans in FY24, signal meeting the rising domestic demand of urban development:

B2B sub-sectors of Trading MSMEs experienced a significant increase in business loans in the last financial year. The key 5 B2B sub-sectors to have flourished were Electrical & Electronics, Houseware Goods, Industrial Products, Construction & Building Materials, and Paints & Varnishes. Notably, in FY24, the Houseware Goods sub-sector experienced a 150% YoY growth in the number of loans disbursed, followed by the Industrial Products sector at 138% and Paints & Varnishes at 120%. The Trading sector also saw a 106% growth in Construction & Building Materials, an indication of rapidly evolving urban development in Tier 2 and Tier 3 metros as well.

MSME Insights demonstrates that the MSME sector serves much of the domestic consumer demand and plays a significant role in moving India forward as it heads towards becoming the world's third-largest consumer market by 2026. 

Uber Invites Riders To Flaunt Their Ratings In Latest Campaign

Uber today announced a social media campaign, Uber Flex, inviting its top-rated riders to share their rider ratings supported by reasons as to why they think they were rated that high by drivers, in order to win freebies including one year worth of free Uber rides. 

Riding on the recent trend where Indians shared their rider rating as a “flex” on social media platforms and dating apps, Uber launched the contest with an aim to stress on the need for riders to be courteous towards their drivers, and to promote better behaviour among people. As part of the campaign, riders with high ratings on Uber will be rewarded, and those with scope to improve will also be incentivised to make a difference. 

Speaking about the campaign, Nitish Bhushan, Head of Central Operations, Uber India South Asia said, “Just like a rider wants to drive with a better-rated driver, drivers are also inclined to serve polite and well mannered customers. This initiative of ours is a reminder of just that, along with being a fun way to promote the desire in riders to be conscious of their surroundings, behaviour, and be more polite to each other.” 

The social media contest has been designed to elevate the Uber ride experience for users across India.

Contest: Rewarding Excellence in Riding

As part of the first leg of the contest, Uber is celebrating the top 100 riders with the highest ratings. All riders with a rider rating of 4.8 and above are encouraged to share their top 3 reasons they think they were rated that highly by drivers. Wit and humour in the responses will get them brownie points. 

Participants will need to submit their entries by sharing screenshots of their Uber rider rating, along with the three reasons as a post on X, using the hashtag #UberFlex, by June 26.

https://lh7-us.googleusercontent.com/docsz/AD_4nXeyG08NoLT3qX8Kia7ecQ-ZhGJ8SNYGcwiwd7RCU5EhRNW1D8Vc-NkmnbWhZu94J9L4HBcPXSgCCSqnUs2QGvo4sg6vjOp20ijJEplhLXJu6xXyN4R3An-MJay7ApJTcqD0OPzIUxltSPe2U5t8VzmIFRm7?key=esq-mNULb1uwT-WSPF8jxg

PRIZE

For top 3 entries: Free Uber rides for 1 year (up to Rs 50,000 each)

For 100 best entries: Uber credits worth Rs 2,000 each 

Winners will be contacted via social media direct messages. Fulfillment of prizes will be mailed directly to winners from Uber 

The Uber app also offers a Privacy Center to all riders, where they can get insights into their past trips, including a split of the ratings they received from drivers, and various ways to improve ratings. Uber has always promoted good behaviour on the platform, and 

Key features and offerings as part of Privacy Center include:

1.       Summary of Usage: Users can access a summary of how they utilize Uber's services, providing transparency on data usage.

2.       Data Tracking Control: Users have the option to control data tracking for personalized ads, ensuring preferences are respected.

3.       Account Security: Users can manage account security features, including account deletion, to maintain control over their personal information.

4.       Privacy Overview Page: A comprehensive resource providing insights into Uber's privacy practices, guiding users on how their data is managed and safeguarded.

5.       Privacy Inquiry Submission: Users can submit privacy inquiries directly through the Privacy Center, addressing any concerns or questions they may have regarding their data.

How to Access Privacy Center:

·         Tap Account: In the Account section of the Uber app, tap the icon next to the name and then tap ‘Privacy and Data’ to see the summary.

·         Tap Privacy Center: In the Privacy Center, press ‘See Summary’ to access the page where all the data will be given: Trips taken, Uber Go data, and rider rating earned.

About Uber: We rode into India in 2013 with a simple promise: press a button, get a ride. 10 years and over 3 billion trips later, we continue to build products to help people get where they need to be. Today, Uber is available across 125 cities in India and has become #IndiaKiRide where people can go where they have to on Moto, Auto, Cars and even Buses - designed for their various intracity and intercity travel needs. With just a swipe on the app we make mobility seamless for millions and have helped over 1,000,000 Indians earn a sustainable income by getting in the driver's seat. We continue to reimagine the way the world moves for the better in ever expanding ways and as we mark our ten year milestone - we remain committed to keep India Moving Forward.

Work By Four UAE Artists To Be Showcased In Kochi As Part Of Abu Dhabi Art’s International Exhibition Programmes

* Abu Dhabi Art has announced that two 2023 exhibitions, Beyond Emerging Artists and Gateway: Maqam, will both be presented in Kochi, India from 12 July -15 August 2024

* Works by UAE artists Almaha Jaralla, Samo Shalaby, Latifa Saeed and Hashel Al Lamki to be displayed in historic Kochi building

* This marks the first international presentation for Gateway and the fifth for Beyond Emerging Artists

Abu Dhabi Art, under the remit of the Department of Culture and Tourism – Abu Dhabi, has announced that two exhibitions: Beyond Emerging Artists 2023; and Gateway: Maqam, will be presented for the first time in Kochi, India from 12 July to 15 August 2024.

The upcoming showcase of Beyond Emerging Artists 2023 at Kochi’s Durbar Hall comes after its successful showing at during this year’s Venice Biennale, where works by the BEA programme’s artists Almaha Jaralla, Samo Shalaby, and Latifa Saeed were displayed.

In another first, the Kochi event will mark the inaugural international showing of Maqam, a survey show of works by pioneering UAE artist Hashel Al Lamki, curated by Dr. Venetia Porter for Abu Dhabi Art’s annual Gateway exhibition.

The exhibitions will travel to Kochi in partnership with Rizq Art Initiative (RAi), a new artistic space in Abu Dhabi overseen by Shafeena Yusuff Ali and Meena Vari. RAi presents artists from the Global South, providing a valuable opportunity for both emerging and established artists from the region to position their practice within the global discourse.

Meena Vari, Chief Curator and Creative Director at RAi, commented: “At RAi, we actively enable a dialogue that intertwines the unique voices of the Global South with the UAE’s vibrant cultural tapestry. This alignment of international and local art practitioners promises to enhance the cultural conversation in Abu Dhabi and abroad, making the UAE an even more dynamic and inclusive artistic hub.”

The venue selected by RAi for the two Abu Dhabi Art exhibitions, Durbar Hall, has played a pivotal role in the South Indian city’s history. Formerly owned by the Maharaja of Kochi, the present-day Art Gallery building was where the Maharaja held his durbar (princely court), hosting the finest artists, dancers, scholars, and musicians from across India. It has more recently been used as part of the Kochi Biennale, transforming the historical landmark into a state-of-the-art contemporary art gallery.

Shafeena Yusuff Ali, founder of RAi and a Friend of Abu Dhabi Art, said: “The team at Rizq Art Initiative and I are honoured to bring together this cross-cultural partnership to further solidify the deep-rooted socio-economic symbiotic relationship between our two regions. Art has a singular power to bring people, places, and stories together, and we believe in its strength to encourage dialogue and inspire.

“Together with Abu Dhabi Art, bringing each of these amazing artists and their incredible practices to Kochi, in association with the Kerala Lalithakala Akademi, is a long-time dream coming to fruition. The artistic traditions of both the UAE and India are rich and vibrant, sharing values of creativity, community, and support for their artists. I am grateful to be part of both communities, witnessing the seamless blending of our artistic practices and the mutual respect we have for each other’s cultural heritage.”

Since 2017, Abu Dhabi Art’s BEA programme has provided three emerging artists in the UAE with a platform from which to develop their practice and create ambitious art projects. The artists participate in a year-long programme of workshops and studio visits under the mentorship of a guest curator, before showcasing their works at the annual Art Fair in November at Manarat Al Saadiyat. The curator for the 2023 BEA programme now being exhibited internationally was art historian, publisher, and curator Morad Montazami.

Launched in 2016, Gateway is an annual art exhibition that highlights local and international artists through a unique curatorial perspective. Hosted at Manarat Al Saadiyat, each year a guest curator is invited to curate the exhibition, with the 2023 Abu Dhabi Art Gateway exhibition curated by Dr. Venetia Porter presenting Maqam, a survey show of works by pioneering UAE artist Hashel Al Lamki.

Venetia Porter, Curator of Maqam, added: “It has been a joy and a privilege working with Hashel and Abu Dhabi Art on Maqam. I am thrilled that his beautiful and thought-provoking work will be seen by new audiences in the glorious setting of Durbar Hall Art Gallery in Kochi.”

Dyala Nusseibeh, Director of Abu Dhabi Art, concluded: “Abu Dhabi Art continually seeks to provide emerging and established artists from the UAE with opportunities to develop their practice and show their work to new audiences. We are grateful to long standing Friend of Abu Dhabi Art Shafeena Yusuff Ali for collaborating with us to take these exhibitions to Kochi, India, in what will be an important moment for the artists in their careers.”

About Abu Dhabi Art

Abu Dhabi Art expands beyond the notion of a traditional art fair, in placing strong emphasis on a diverse public engagement programme, including art installations and exhibitions, talks and events that take place in different locations throughout the year. The culmination of this year- long programme is the Abu Dhabi Art event in November, which provides an important sales platform for participating galleries whilst also offering these galleries an opportunity to showcase ambitious installations and site-specific works by their artists to a wide audience. abudhabiart.ae

About the Department of Culture and Tourism – Abu Dhabi:

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors and its creative industries, fuelling economic progress and helping to achieve Abu Dhabi’s wider global ambitions.

By working in partnership with the organisations that define the emirate’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism.

DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.

For more information about the Department of Culture and Tourism – Abu Dhabi and the destination, please visit: dct.gov.ae and visitabudhabi.ae

Samsung Teases Next Frontier Of Galaxy AI, Sets July 10 For Launch Of New Foldable Smartphones

Samsung today announced that it will launch the next generation of Galaxy Z smartphones and ecosystem devices at its global launch event on July 10. The Galaxy Unpacked event will be hosted in Paris — where the iconic cultural nexus and trend epicenter becomes the perfect backdrop for the rollout of our latest cutting-edge innovations, Samsung said in a statement.

“The next frontier of Galaxy AI is coming. Prepare to discover the power of Galaxy AI, now infused into the latest Galaxy Z series and the entire Galaxy ecosystem. Get ready for a world of possibilities as we enter a new phase of mobile AI,” the company added.

Ahead of Samsung's invitation for Global Unpacked, one of its key executives had said that Samsung will optimize the Galaxy AI experience for the upcoming foldable devices to deliver a completely new and unique AI experience.

"Our foldables are the most versatile and flexible form factor in Samsung Galaxy and when combined with Galaxy AI, these two complementary technologies will together unlock all new possibilities," Won-joon Choi, EVP and Head of Mobile R&D, Samsung Electronics said.

Besides new foldable smartphones, Samsung is expected to announce new wearable devices at its Galaxy Unpacked event on July 10, analysts said.

Platinum Love Bands; Perfect For Ever Unique Love Story

~Celebrate your relationship milestones with exquisite platinum love bands~

Every love story is unique, weaving its own tale of emotions and memories. Whether your love is rooted in authenticity, defined by unwavering support, celebrated in imperfections, or thrives on adventure, there's a special pair of platinum love bands designed to reflect and celebrate your bond.

And what better way to celebrate a unique love story than with the metal of love? Cast in 95% pure and rare platinum, Platinum Love Bands are the ultimate symbol of love. embodying modern values such as respecting individuality, sharing responsibilities equally, transcending traditional roles and transcending traditional roles. Known as the ‘metal of love’ platinum resonates with the new-age values that define younger generation’s interpretation of love and togetherness.

This season, platinum love bands are capturing hearts and setting trends. Renowned for their enduring beauty and unmatched durability, they offer couples seeking timeless elegance and contemporary style. Choosing platinum love bands means embracing a blend of tradition and modernity, ensuring your symbol of love remains exquisite for a lifetime.

Speaking on the latest trends when it comes to engagement rings set in platinum, Pallavi Sharma, Business Director, Platinum Guild International (PGI)- India said,"Influenced by global trends, Platinum Love Bands have become popular in engagement rings. Key trends include the ‘Modern Vintage’ aesthetic, blending traditional and contemporary designs, ‘Three Stone’ or 'Trinity' rings symbolizing enduring love, and the celebrity-favored ‘Toi Et Moi’ style, pairing two gems for intimate connections. Couples are also choosing gemstones beyond diamonds, exploring various cuts, colors, and bespoke designs. This includes colored gemstones like sapphires, tourmalines, and emeralds, fancy cuts such as ovals and Asschers, unique elements like enamel and colored rhodium accents, and personalized touches like vintage details and engravings."

Asymmetrically designed Platinum Love Bandscelebrate the beauty in imperfections, reminding couples to love and accept each other even on those not-so-perfect days.

Featuring a radiant central motifwith a sparkling centre, these platinum love bands symbolize how love illuminates the world, echoing the unwavering power of love.

LOVE STORY #3: PLATINUM LOVE BANDS FOR THE COUPLE WHOSE LOVE THRIVES ON AUTHENTICITY

Blending ageless Greek motifs with contemporary design, these platinum love bands include a studded centre that symbolizes the truth at the heart of love.

Whether you prefer classic, intricate, or contemporary designs, Platinum Love Bands by PGI India provide endless options to express your unique love story. Available across leading jewellery retail stores in India, these bands ensure your commitment shines with the timeless elegance of platinum.

Website:https://platinumdaysoflove.com/

ABOUT PLATINUM GUILD INTERNATIONAL (PGI)

Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of

China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers andmanufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery. PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development.

PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.

PURITY ASSURANCE PROGRAM

PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.

A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.

Eze Perfumes Launches Travel-Size 18ml Variants For On-The-Go Fragrance Enthusiasts

Eze Perfumes, from the House of Sawai Fragrances, proudly announces the launch of 18ml variants for its perfume line. Renowned for their expertise in fragrance elements, the brand introduced these compact perfumes as an extension to their March 2023 debut collection, catering to the needs of modern, on-the-go consumers who appreciate versatility and luxury. The brand celebrates a legacy of excellence in designing, manufacturing, and supplying essential oils and fragrances globally. Eze, inspired by the Igbo word meaning 'king', symbolizes regality and elegance reflected in its vibrant, cylindrical-designed bottles featuring a glass base and sleek click-on cap.

The new 18ml variants offer a travel-friendly solution for perfume enthusiasts who enjoy carrying multiple scents wherever they go. With a lineup that includes citrusy, fresh and woody perfumes for men (Elation, Surge, Nomad), floral, fresh and sweet scents  for women (Flow, Awe, Joy), and two zesty, sophisticated unisex options (ID, Vibe), Eze Perfumes cater to diverse tastes and preferences. The new 18 ML perfumes are priced at 495 INR each. Designed with the discerning perfume enthusiast in mind, these compact bottles ensure versatility without compromising on the rich, distinct scents that Eze Perfumes are known for. Whether it's the vibrant notes of Elation and Flow, the invigorating aroma of Surge and Awe, the comforting scents of Nomad and Joy, or the versatile appeal of ID and Vibe, each fragrance embodies Eze Perfumes' commitment to elegance and individuality. Ideal for both personal use and gifting. These travel-friendly editions are poised to become a must-have accessory for those who appreciate fine fragrance wherever they go.

Mr. Pushkar Jain, CEO and Perfumer at Sawai Fragrances said, "We are thrilled to launch the 18ml variants of Eze Perfumes, designed to blend convenience with uncompromising luxury and quality. This introduction reaffirms our dedication to innovation and catering to the evolving preferences of our discerning customers. The perfumes are easy to carry, perfect for people on the go, and proudly made in India. Each scent promises a sophisticated and fine experience, embodying our pursuit of excellence in every bottle"

Ms. Kanishka Jain, Director of Incredible Indriya, added, "Eze Perfumes encapsulates the essence of modernity and sophistication, appealing to a new generation of fragrance enthusiasts. The compact size of our new 18ml variants ensures that consumers can enjoy their favourite scents wherever they go, making them ideal for those who enjoy mixing fragrances and is also perfect for slipping into small sling bags or carrying in your wallet. These versatile editions reflect our commitment to providing convenient luxury, allowing individuals to express their personal style effortlessly. Whether for travel or daily use, Eze Perfumes' enduring scents crafted in India promise a delightful olfactory experience with every application, embodying our dedication to quality and innovation in the perfume industry."

Eze Perfumes is available in three sizes 18 ML, 30 ML and 75 ML on Amazon, Myntra, Nykaa, Flipkart,, Reliance Centro, and ezeperfumes.com

About Incredible Indriya:

Incredible Indriya is a dynamic conglomerate of direct-to-consumer (D2C) perfume and beauty brands that commenced with the successful launch of Eze Perfume this year. It is an ambitious extension of Sawai Fragrance, a leading B2B company with a rich history in the creative perfumery manufacturing industry since 1965. Incredible Indriya’s mission is to provide high-end products that are not only exquisite but also are made in India. The brand is committed to breaking barriers and ensuring that everyone has access to refined and exceptional experiences. They understand that true luxury goes beyond material possessions. Therefore, their dedication extends beyond delivering exceptional products. Incredible Indriya strives to foster a more compassionate and sustainable world. Through their initiatives, they aim to create a positive impact on society and the environment, making a difference in the lives of individuals and the planet we call home.