COLORFUL Launches Series of World Class Gaming Laptop With Incredibly Challenging Price To Performance Ratio

* The COLORFUL EVOL P15 series laptops are loaded with RTX 40 series graphic card with full watt TGP up to 140W to deliver superior gaming experience.

* Designed and built for casual gamers and students, the gaming laptops are immediately available for purchase at Flipkart with attractive offers.

COLORFUL, a leading brand in gaming PC components, gaming laptops, and HiFi audio products, today launched its incredible series of COLORFUL EVOL P15 gaming laptops. The series contains 3 laptops with upward configurations - P15 23-HE55D16512A-B, P15 23-HF76B16512E-B and P15 23-HJ76B16512E-B-SA. The COLORFUL EVOL P15 series of laptop are designed to deliver gaming performance with inbuilt RTX 40 series of graphic cards. Targeted to address the gaming needs of casual gamers and students, the laptops come at a competitive price challenging the price to performance ratio in the gaming market. 

The laptops are loaded with Intel's latest hybrid architecture, paired with industry-leading features to deliver the ultimate gaming experience. The users can stream, create and compete at the highest levels with up to 13th Gen Intel® Core Mobile Processors i7 and 4.9 GHz Max Turbo frequence (P Core? 4.9GHz?E Core?3.6GHz). 

The graphic deliveries are powered with NVIDIA GeForce RTX 4050 Laptop GPU which is known to power the world's fastest laptops for gamers and creators. Built with the ultra-efficient NVIDIA Ada Lovelace architecture, they bring a quantum leap in performance with Al-powered DLSS 3 and enable life like virtual worlds with full ray tracing. Plus, the Max-Q suite of technologies optimizes system performance, power, battery life, and acoustics. It supports MAX TGP up to 140W for good gaming experience. 

Users can look for sharp and precise game graphics through the COLORFUL EVOL P15's high resolution and high refresh rate screen, which perfectly balances the QHD 165Hz images and smoothness. The laptops support 100% sRGB colour accuracy. The laptops come with an extra ordinary built at the competitive price point. The COLORFUL EVOL P15 series of gaming laptops are supported with accelerated cooling delivered by 2 fans. Both are self-cooling for long term operation. They come with 6 thermal heat pipes, multi-zone cooling system and one-key cooling mode. The 16GB DDR5 4800MHZ in-built memory supports the laptops to keep up the speed. Exclusive 6GHz WIFI band delivers lightning speed while keeping the network smooth and stable even in crowded environment. 

Mr Sujay Pais, Country Head at COLORFUL – India said “COLORFUL EVOL P15 are the first set of gaming laptop series we are introducing in the Indian market. They come with latest technological features, extra ordinary build, gaming compatibility and challenging price to performance ratio. We are proud to say that there are no other gaming laptops in the current Indian market with such competitive price to performance ratio. COLORFUL has been known in the global market for delivering high performance products at competitive pricing. Indian customers can now experience the same through these P15 series of laptops. We plan to introduce more categories of products in a short span in India. We believe that our products are a great fit to the young and growing India”. 

COLORFUL already has an impressive support and services system in place through 27*7 Call Center support across 50+ Cities and 15,000+ PIN codes. It offers both online and onsite service. 

Customers can avail attractive discounts through bank offers – up to INR 3,000 off, NCEMi - 12 months, product exchange discount up to 3,000, and introductory offer for Bag at 99. The COLORFUL EVOL P15 laptop series are available in three colours Grey, White and Blue. 

The introductory price range starts from INR 64990 with cashback and no cost EMI. They come with 2-year warranty. The are available for immediate purchase on Flipkart. 

About COLORFUL 

COLORFUL was established in 1995. It has a 20+ years of history in building the best Graphic cards in the world. It is one of the largest GPU brands in Asia, playing a significant role in developing the graphic cards market. COLORFUL is present in India since 2019, mainly providing value for money GPUs for gamers and enthusiasts. The quality and performance of the card has been highly appreciated in the Gaming Community.

For more,  visit https://en.colorful.cn/en/home/index.

BluSmart Introduces The #SmartCitizen Campaign To Encourage India To Vote

BluSmart, India's leading electric vehicle (EV) ride-hailing service and EV charging infrastructure network, is proud to announce the launch of its #SmartCitizen campaign to encourage Indian citizens to exercise their democratic right to vote on election day. This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate actively and responsibly in the Lok Sabha Elections 2024.

On polling dates in Bengaluru - 26th April and in Delhi NCR - 25th May, BluSmart will offer discounted rides to its customers, enabling eligible citizens to cast their vote including the youth of India and the first-time voters to exercise their fundamental right to vote conveniently and on time.

BluSmart passengers travelling anywhere within 30 kilometres of  polling stations in Bengaluru and Delhi NCR will be provided a one-time 50% discount. This offer can be availed on BluSmart rides to and from the polling station from 6 am to 7 pm on the respective polling days in these cities. The initiative underscores BluSmart's commitment in promoting civic engagement and responsible and smart citizenship.

"Every vote counts, and every citizen can make a smart choice  to contribute to the democratic process. As a partner in driving India’s growth, our #SmartCitizen campaign is a call to action for all citizens to exercise their right to vote and be active participants in shaping a smarter future for our nation. The campaign reflects BluSmart’s values as forward-thinkers, fostering a sense of responsibility among citizens and empowering them with seamless access to the polling stations." said Anirudh Arun, Co-founder & CEO, BluSmart Fleet.

A month-long election awareness campaign will be executed through online and offline channels such as communication inside BluSmart EVs, in-app notifications, emailers and social media.The  #SmartCitizen campaign will further educate users on the significance of voting and how one vote can make a difference. Moreover, the incorporation of a voting badge by BluSmart for riders  who participate in elections will incentivise civic engagement and foster a sense of accomplishment.

Instagram Link - https://www.instagram.com/reel/C53NjXzS466/?igsh=MXJrYmZqczUyZHZneA==

Instagram Link - https://www.instagram.com/reel/C57rFHKS2cU/?igsh=bTZ0eWk1N2x0NmRo

About BluSmart

BluSmart is India's largest born-electric, full-stack and fully integrated EV ride hailing service and EV Charging Infrastructure network. BluSmart is building an integrated energy, infrastructure, mobility & technology business becoming the first mobility player in India to transition from zero tailpipe emissions to a zero-emissions company. Through its efforts towards sourcing 100% renewable energy to power its charging infrastructure and EV fleet, Blusmart has taken a significant step towards its mission to ‘Decarbonise Mobility at Scale”.

For more information, visit: https://blu-smart.com/

Nitin Seth Releases Another 'Best-Seller' Mastering The Data Paradox: Key To Winning In The AI Age

By Manu Sharma

In the digital age, data and artificial intelligence (AI) have emerged as the twin engines powering technological innovation and transformation across industries. The unprecedented growth of data, coupled with advances in AI, has paved the way for groundbreaking developments that touch every aspect of our lives. Infact, by 2025, a staggering 30 percent of all data generated will be in real-time. In this context, Nitin Seth, an Indian tech entrepreneur and author launched his book - Mastering The Data Paradox The Key To Winning In The AI Age.

On April 20, renowned technology entrepreneur, thought leader and best-selling author Nitin Seth announced the release of his latest book, "Mastering the Data Paradox," published by Penguin Random House India. The book unveiling event featured an esteemed panel of industry luminaries at the Leela Palace in Bangalore.

Unlock the Power of AI, dives into the complexities of data with industry luminaries and discover transformative insights for success in the digital age.

There are two remarkable phenomena that are unfolding almost simultaneously. The first is the emergence of a data-first world, where data has become a central driving force, shaping industries and fueling innovation. The second is the dawn of the AI age, propelled by the advent of Generative AI, that has created the possibility to leverage the data of the world for the first time. The convergence of these two, with data as the common denominator, holds immense promise and the opportunities are boundless.

This book provides us with opportunities to push our thinking, to innovate, to transform and to create a better future at all levels—individual, enterprise and the world.

Nitin Seth, the Co-founder and CEO of Incedo Inc, previously served as Flipkart's Chief Operating Officer (COO), Managing Director and Country Head for Fidelity International in India and Director of McKinsey’s Global Knowledge Centre in India. He is also the bestselling author of "Winning in the Digital Age," which won 5 Best Business Book Awards globally.

In "Mastering the Data Paradox," Seth draws from his extensive three decades of career leading transformative initiatives in business, digital, data, and AI for global organisations. The book is a comprehensive, yet simple and actionable guide aimed at helping individuals and enterprises unlock the true potential of AI by leveraging the transformative power of data.

The book delves into the many paradoxes of data - its potential for positive impact versus its overwhelming complexity. Seth advocates that mastering the data paradox is necessary and he attempts to answer key questions such as why and how AI powered by data can create transformational value for enterprises and individuals, how individuals and enterprises can effectively deal with data paradoxes to unlock the transformational value of data and AI, and what principles we can learn from life and apply to data, and vice versa, as we navigate the new world of data-enriched lives.

In the book, Seth also talks about how important it is to understand data in today's world of AI and digital growth.

One Earth, One Goal: Akshayakalpa Organic Aims For 100% Consumer Engagement In Recycling Efforts

As the world grapples with the devastating impact of plastic pollution, Akshayakalpa Organic is proud to announce its unwavering commitment to sustainability with its revolutionary 'Give Back the Milk Pack' initiative. On the occasion of World Earth Day, under the theme 'Planet vs. Plastics,' Akshayakalpa Organic reaffirms its dedication to combating plastic waste and forging a path towards a greener, more sustainable future. The brand, in collaboration with its delivery partners, has streamlined the plastic recycling process, making it incredibly convenient for consumers. Now, all it takes is placing the empty plastic packets back into the Akshayakalpa bag each day, to ensure seamless recycling.

Link for the video around the initiative: https://youtu.be/E-axYZ1YRzk?si=nA-sngA9ElWs_BfO.

In today's disposable culture, the proliferation of single-use plastics poses a grave threat to our environment. Shockingly, 380 million tonnes of plastic is generated annually, yet only 9% of this vast amount is recycled, the rest ending up in landfills and oceans, according to the Organisation for Economic Co-operation and Development (OECD). The consequences of this unchecked pollution are dire, with marine life suffering, ecosystems destabilized, and human health compromised.

In response to this urgent environmental challenge, Akshayakalpa Organic has spearheaded the 'Give Back the Milk Pack' initiative, aimed at reducing plastic waste and promoting recycling. Started in 2022, by providing consumers with the means to return their empty milk packs for responsible recycling, the brand has successfully collected over 30,000 kilograms of plastic from Bengaluru, Chennai, and Hyderabad. This collective effort underscores the power of small actions in driving meaningful change when individuals unite for a common cause.

"Plastic pollution is not just an environmental issue – it's a humanitarian crisis that demands urgent action," says Mr. Shashi Kumar, Co-Founder and CEO of Akshayakalpa Organic. Highlighting the environmental impact of packaging materials, he further, stated, "To produce just one liter of milk, conventional plastic packaging requires approximately 12 grams of plastic. However, Akshayakalpa has transitioned to paperboard packaging for many of its products, significantly reducing the plastic footprint to just 3 grams per liter. Our commitment to sustainability extends beyond mere rhetoric; it is ingrained in every aspect of our operations."

Akshayakalpa Organic aims to engage 100% of its consumers in the recycling initiative over the next 3-4 years, emphasizing the collective responsibility we share in safeguarding our planet for future generations. Through ongoing sustainability efforts and initiatives like the 'Give Back the Milk Pack,' the brand is dedicated to fostering a greener, more sustainable future.

Akshayakalpa is not confined to sustainable packaging for its dairy products alone; it extends its commitment to eco-friendly practices by utilizing sustainable packaging for vegetables and fruits as well. This dedication underscores the brand's ongoing efforts to explore and adopt alternative sustainable packaging methods wherever feasible.

Beyond its innovative recycling program, Akshayakalpa Organic is committed to raising awareness about the harmful effects of plastic pollution and promoting sustainable alternatives. The company's brand video, featuring testimonials from consumers, employees, and stakeholders, serves as a powerful reminder of the collective impact we can achieve when we unite for a common cause.

As we commemorate World Earth Day, let us reflect on the impact of our choices and join hands to protect the planet we call home. Together, we can make a difference.

foundit Becomes The Official Talent Partner Of The Badminton World Federation (BWF)

·         The partnership is a powerful tool for connecting foundit with millions of talented individuals across India, Singapore, Malaysia, the Philippines & Southeast Asia

·         foundit further aims to support badminton players and grassroots academies in India & Southeast Asia

foundit, a leading talent platform in APAC & the Middle East, today announced its partnership with the Badminton World Federation (BWF). This strategic collaboration aims to amplify foundit’s brand presence while championing the spirit of excellence embodied by badminton players worldwide.

The partnership was unveiled during a global virtual media meet in the presence of Sekhar Garisa, CEO foundit, Saurabh Srivastava, CMO foundit, Thomas Lund, Secretary General, BWF, Owen Leed, Director of Commercial and Communications, BWF. As the governing body for badminton, BWF oversees prestigious events such as the Thomas and Uber Cup, Sudirman Cup, and World Tour Events, boasting a global fan base exceeding 700 million.

Through this collaboration with BWF, foundit aims to tap into the excitement and passion surrounding badminton, one of the most followed and played sports. This partnership will enhance foundit’s brand presence and enable it to connect with a diverse audience of job seekers and employers across various industries. foundit will be the Official Talent Partner for 20 significant championships throughout the year, including the highly anticipated Thomas & Uber Cups, All England Open, Malaysia Open, Singapore Open, and the India Open.

Speaking about the partnership, Sekhar Garisa, CEO of foundit, emphasised the shared values of agility, perseverance, and pursuit of excellence that unite badminton players and foundit. “This partnership is a testament to foundit’s unwavering commitment to enabling and connecting the right talent with the right opportunities. Badminton’s immense popularity in our core markets, particularly among young professionals, makes this partnership a powerful tool for engaging with the millions of job seekers and recruiters across the markets.” he added.

Commenting on the association, Thomas Lund, Secretary General/COO, BWF, said, “We are thrilled to partner with foundit, a leading talent platform that shares our passion for excellence and talent development. Badminton is a sport built on dedication, hard work, and the pursuit of success — values that resonate deeply with foundit’s mission. By joining forces, we aim to inspire individuals to reach their full potential and make a lasting impact in their careers.”

foundit further aims to partner with grassroots academies and badminton players from India and Southeast Asia, reflecting its dedication to nurturing talent from grassroots to elite levels. By effectively leveraging these associations, foundit aims to inspire individuals to achieve their full potential in professional pursuits.

World Earth Day: 1.30 Crore Planted Trees Turn Arid City Into Green Paradise In Karnataka

The ‘Koti Vruksha Abhiyana’, a massive plantation drive under the Hon’ble Minister M B Patil, Ministry of Large and Medium Industries and Infrastructure has successfully planted 1.30 crore trees in Vijayapura, Karnataka, in collaboration with the local forest departments and NGOs since its inception in 2015. This initiative not only aims reviving the once-arid landscape of the district but also empower the local farmers in the region through the distribution of these saplings at 90% subsidised rates – incentivising farmers to cultivate sustainable farming and living practices.

During FY2021-22, the Koti Vruksha Abhiyan succeeded in achieving its ambitious goal of planting one crore trees, by disseminating over 80 lakh saplings to farmers and the subsequent planting of over 50 lakh trees across over 100 block plantations, encompassing 5,000 hectares of land within the district. Notably, Vijayapur now houses one of the largest urban forest plantations, with over 60,000 saplings planted on over 600 acres on the city's outskirts.  The project's resounding success has spurred the implementation of a second phase, with the new target of planting 2 crore trees.

Commending the success of the drive so far, Hon’ble Minister M B Patil noted, “The collaborative efforts of all agents – from field workers and guards, farmers, and the District Forest Officers, over the past eight years are the true torchbearers of this project. Through this initiative, not only did we aim to erudite farmers on the significance of the cause by encouraging the plantation drive through subsidised rates of saplings, but also ensure maintain the plant death rate to a minimum of 2%, a substantial feat considering Vijayapura’s complex topography.  By ensuring sustainable planting techniques via solar-driven drip irrigation for each plant, the cooperative determination has enabled self-sustainability across the entire plantation. As we continue to enhance our efforts in the region, the next phase of the plantation drive aims to build one of the largest man-made block plantations around the village of Mamadapur, aiming to plant 2 lakh saplings in a single-block plantation – with 1 lakh saplings to be planted by the end of 2024, covering a total area of 626 hectares.”

The substantial contribution of the partnering NGOs, such as the Society for Protection of Plants and Animals (SPPA), in particular, further enabled the drive’s successful operations by raising awareness about the campaign in the rural region – by educating over 8,000 rural students in the district via a myriad of interactive campaigns/activities, such as building/making bird feeders.

Commenting on the crucial impact of the plantation drive till date, Mr. Dhruv Patil, President of the SPPA, noted, “We have witnessed immense progress in the region’s wildlife and environment only over a span of five years, with the forest cover of the district – which was the lowest in the state – improving from 0.17% to 0.24%. Further, wildlife enthusiasts and environmentalists have already documented over 185 species of birds residing in these plantations, while even acting as home to migratory species. Significant reduction in temperatures have also been witnessed, with the district enjoying the season’s first spell of rains, while the state met with soaring temperatures. We believe that the plantation drive was undertaken/implemented with future generations in mind – creating a vital lung space for the state to filter the urban air, and are immensely proud to be a part of such an ambitious yet noble cause.”

Surpassing the planting of 1.30 crore trees, the Koti Vruksha Abhiyan demonstrates unwavering determination, thriving on continuous growth, and serving as a global exemplar. Aiming to plant another 2 crore trees over by 2025 the project aspires to continue to persevere, despite formidable challenges – fostering a flourishing green revolution.

Toyota Kirloskar Motor Announces the Launch of Fortuner LEADER EDITION - A Signature Style to ‘Lead in Power’

* Fortuner continues to be the leader in mid SUV segment since its launch in 2009, with over 251,000 units sold till date.

* In the quest to build “Ever-Better Cars”, Toyota has now launched the Fortuner LEADER EDITION

* Fortuner LEADER EDITION features a bold and more sporty design, to meet the distinct needs of the customer

* The Fortuner LEADER EDITION is available in 2.8 L Diesel Engine with 6-Speed Automatic and 6-Speed Manual Transmission

* Fortuner LEADER EDITION Automatic Transmission provides a whopping 500 Nm Torque and powerful performance with 204 PS, while Manual Transmission variant comes with 420 Nm Torque and 204 PS

* Fortuner LEADER
EDITION is available in 4X2 variant and comes in attractive new dual-tone colours of Super white & A. Black, Platinum Pearl White & A. Black, Silver Metallic & A. black and with Black wheels  

* The interiors are enhanced with dual tone colouring, exuding a new feel

* With distinct quality of ‘Lead with Power’, the Fortuner LEADER EDITION is loaded with many high-end features.

Key Feature Highlights of the Fortuner LEADER EDITION:

* Stunning Dual Tone Exterior

* Bold and Rugged Black Alloy Wheel

* Tire Pressure Monitoring System (TPMS)

* Rear & Front Bumper Spoilers (accessories developed by TTIPL* and installed by authorized dealers)

The Toyota Fortuner needs no introduction, and to celebrate the success of this most admired SUV, Toyota Kirloskar Motor (TKM) today launched the LEADER EDITION of the Fortuner in the India market. Building upon its renowned features, Fortuner LEADER EDITION brings distinctive design with many add-on features.

The Fortuner LEADER EDITION stands out with its commanding presence, accentuated by varied style elements. Featuring a dynamic front and rear bumper spoiler, this vehicle exudes an aura of boldness and sophistication, reflecting the true essence of leadership. One of the key highlights of the Fortuner LEADER EDITION is its prominent dual-tone exterior, available in a palette of ‘black, white, and clarity’. This unique combination not only enhances the exterior appeal but also underscores its premium craftsmanship. The interior boasts dual-tone seats that offer unmatched comfort and elegance, elevating the driving experience to new heights. With every detail meticulously curated, from the plush upholstery to the ergonomic design, the Fortuner LEADER EDITION makes every journey, filled with awesomeness.

In addition to its perfect styling, the Fortuner LEADER EDITION is equipped with an array of advanced features designed to enhance convenience, safety, and connectivity. From a wireless charger and TPMS (Tire Pressure Monitoring System) to auto-folding mirrors, this vehicle is aimed at fulfilling the diverse needs of the aspiring customers. Moreover, the Fortuner LEADER EDITION comes with black alloy wheels that make a bold statement with every turn. These wheels not only enhance the vehicle's aesthetics but also reinforces its status as a true leader on the road. Certain accessories developed by TTIPL will be installed by authorised dealers, including rear and front bumper spoilers, to enhance the exterior appeal of the vehicle.

Commenting on the launch of Fortuner LEADER EDITION, Mr. Sabari Manohar – Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor said, “Our customers are at the heart of everything we do. Their evolving preferences and desires for enhanced features and driving experiences motivates our relentless pursuit of excellence. The Fortuner LEADER EDITION is crafted to elevate its bold style statement with more add-on features, while imparting an unparalleled sense of power and distinction. The Fortuner LEADER EDITION is a testament to Toyota's resolute commitment in providing best-in-class offerings, leading the way with power & style.

We extend our sincere gratitude to the passionate Fortuner fan base in India, for their trust in our brand. We will continue to excite the SUV enthusiasts with the Fortuner LEADER EDITION offering bold exterior design, eye-catching and comfortable interiors, and advanced high-tech features, positioned to ‘Lead in Power’ " he added.

Since its debut in 2009, the Toyota Fortuner has been the most-loved SUV in the country for over a decade, maintaining its unrivalled position in the segment. With its premium features, sleek and trendy interiors, top-notch safety standards, and robust performance, the Fortuner has consistently set the benchmark, captivating SUV passionate across generations.

A true leader starts with a bold presence!  Bookings for the Fortuner LEADER EDITION is now open. Customers can either book the Fortuner LEADER EDITION online  Toyota India | Official Website (toyotabharat.com) or visit their nearest Toyota dealership.