Tata Motors Inaugurates State-Of-The-Art Registered Vehicle Scrapping Facility Near Delhi

* The world-class facility has an annual capacity to scrap 18,000 end-of-life vehicles

Tata Motors, India’s leading automobile manufacturer, today inaugurated its fifth Registered Vehicle Scrapping Facility (RVSF), near Delhi; marking a significant stride in its commitment to advancing sustainable mobility. Named 'Re.Wi.Re – Recycle with Respect,' the facility was inaugurated by Mr. Girish Wagh, Executive Director, Tata Motors. The cutting-edge facility deploys environmentally friendly processes and has the capacity to safely disassemble 18,000 end-of-life vehicles annually. Developed in partnership with Johar Motors, the RVSF is adept at responsibly scrapping passenger and commercial vehicles of all brands. This significant milestone follows the resounding success of Tata Motors’ four preceding RVSFs in Jaipur, Bhubaneshwar, Surat and Chandigarh, reiterating the company’s commitment to advancing sustainable initiatives.

Reflecting on the momentous launch, Mr. Girish Wagh, Executive Director, Tata Motors, said "Tata Motors has been at the forefront of driving innovation and sustainability to shape the future of mobility. The launch of our fifth scrapping facility marks a significant step forward in making sustainable practices and responsible vehicle disposal more accessible. Creating value from scrap aligns with our vision of a building a circular economy. It also contributes to the Government's efforts to promote sustainable automotive practices. This state-of-the-art facility will set new benchmarks in disposing vehicles responsibly and pave the way towards a cleaner, more sustainable future for all.”

Re.Wi.Re. is a cutting-edge facility, purpose-built for dismantling end-of-life passenger and commercial vehicles across all brands, with a focus on employing environmentally friendly practices. The fully digitalized facility is equipped with dedicated cell-type and line-type dismantling for commercial vehicles and passenger vehicles, respectively, and all its operations are seamless and paperless. Additionally, there are dedicated stations for the safe dismantling of various components, including tyres, batteries, fuel, oils, liquids, and gases. Every vehicle undergoes a meticulous documentation and dismantling process specifically designed to meet the requirements of passenger and commercial vehicles. By doing so, the dismantling process ensures maximum attention to detail, guaranteeing the safe disposal of all components and as per the vehicle scrappage policy. Ultimately, the Re.Wi.Re. facility embodies a ground-breaking leap towards fostering sustainable practices within the automotive industry.

About Tata Motors

Part of the USD 150 billion Tata group, Tata Motors Limited (BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 42 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and ranks among the top three in the passenger vehicles market.

Tata Motors strives to bring new products that captivate the imagination of GenNext customers, fuelled by state-of-the-art design and R&D centres located in India, the UK, the US, Italy, and South Korea. By focusing on engineering and tech- enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused on developing pioneering technologies that are both sustainable and suited to the evolving market and customer aspirations. The company is pioneering India's Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group companies and playing an active role in liaising with the Government of India in developing the policy framework.

With operations in India, the UK, South Korea, Thailand, South Africa and Indonesia, Tata Motors markets its vehicles in Africa, the Middle East, Latin America, Southeast Asia, and the SAARC countries. As of March 31, 2023, Tata Motors’ operations include 88 consolidated subsidiaries, two joint operations, three joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.

Yamaha Achieves A Remarkable Milestone With 300 Blue Square Outlets In India

* Launched under ‘The Call of the Blue’ Campaign, the Premium Outlets showcase Yamaha’s rich Racing DNA

* Every Blue Square outlet showcases Yamaha’s Exclusive range of Premium two-wheelers, apparels & accessories

India Yamaha Motor (IYM), today marked an important milestone in revving up its network to 300 Blue Square showrooms across India. This accomplishment reflects Yamaha's ongoing dedication to building a strong network under the Yamaha Blue theme and offering customers with a superior end-to-end experience.

The 'Call of the Blue' brand campaign, introduced in 2018, has played a pivotal role in Yamaha's journey towards enhancing customer engagement and establishing a premium image. In 2019, Yamaha introduced the concept of Blue Square showrooms as part of this campaign, designed to offer customers a comprehensive solution for all their biking needs. In these years, these premium outlets have emerged as a strong medium for customers to connect with the brand’s culture and rich racing heritage.

Beyond just a retail space, the showrooms serve as a thriving hub for customers to engage with the Yamaha’s Blue Streaks rider community, fostering interactions and exhilarating rides with like-minded individuals sharing the same passion. The “Blue” theme represents the brand's proud racing legacy, and "Square”, symbolising a curated platform for Yamaha's exhilarating, sporty, and stylish range of two-wheelers.

Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies, expressed his excitement on this momentous occasion, stating, "It brings me immense joy to announce the successful completion of a significant milestone under 'The Call of the Blue' campaign. Yamaha has achieved the remarkable feat of launching 300 Blue Square showrooms across India. These showrooms epitomize Yamaha's unwavering dedication to providing the utmost customer satisfaction and an unparalleled ownership experience. This accomplishment stands as a testament to our vision of establishing a new standard in sales, service, and customer delight in the Indian market.”

“Setting up Blue Square showrooms nationwide is a pivotal aspect of our strategy to position Yamaha as a global brand infused with a rich racing DNA. We are confident that this achievement will fuel the continued expansion of Blue Square outlets, ensuring that every Yamaha customer in India receives the distinguished experience they rightfully deserve from a globally renowned brand like Yamaha”, he further added.

The track-oriented R3, the street fighter MT-03 and the maxi-sports AEROX 155 scooter are exclusively sold through Blue Square. These premium outlets also showcase other motorcycle line-up equipped with Traction Control System (TCS) which includes YZF-R15 V4 (155cc), YZF-R15S V3 (155cc),  MT-15 V2 (155cc); FZS-Fi Version 4.0 (149cc), FZS-Fi Version 3.0 (149cc), FZ-Fi Version 3.0 (149cc), FZ-X (149cc), and scooters like Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), Ray ZR Street Rally 125 FI Hybrid (125cc) which are based on Yamaha's true hybrid technology and have higher fuel efficiency. Additionally, these outlets also display Yamaha’s Exclusive range of apparels & accessories. Out of 300 Blue Square showrooms operational across India, Yamaha has 129 outlets in Southern India, 81 in Eastern part, 54 in Western region and 37 in Northern part.

Yamaha has dedicated page on the Blue Square showroom at its website. The customers can visit the link to understand more about Blue Square showrooms: https://www.yamaha-motor-india.com/yamaha-bluesquare.html.

About Yamaha Motor India group of companies:

Yamaha Motor made its initial foray into India in 1985 as a joint venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint investor in India Yamaha Motor Private Limited (IYM). IYM's manufacturing facilities comprise State-of-the-art plants at Surajpur (Uttar Pradesh) and Kanchipuram (Tamil Nadu). The infrastructure at these plants supports the production of motorcycles and parts for the domestic as well as overseas markets. YMC has established its subsidiaries - Yamaha Motor Research and Development India Pvt Ltd. (YMRI), Yamaha Motor India Sales Pvt Ltd. (YMIS) and Yamaha Motor India Pvt Ltd. (YMI) in India to independently support IYM in the development, sales & marketing of its products and overall business planning & regional control respectively. Presently, its product portfolio includes YZF-R3 (321cc), MT-03 (321cc), YZF-R15 V4 (155cc), YZF-R15S V3 (155cc),  MT-15 V2 (155cc); FZS-Fi Version 4.0 (149cc), FZS-Fi Version 3.0 (149cc), FZ-Fi Version 3.0 (149cc), FZ-X (149cc), AEROX (155cc) and scooters like Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), Ray ZR Street Rally 125 FI Hybrid (125cc).

Johnson Controls Reinforces Commitment To India With The Expansion Of The Manufacturing Facility In Pune

* George Oliver, chairman and CEO, and Anu Rathninde, president, Asia Pacific, Johnson Controls visited the JCI Pune plant, highlighting the company’s footprint expansion and strategic focus in India market.

* Leaders also met key Ministers from Government of India and industry partners to explore opportunities to support India to achieve its net zero targets.

Johnson Controls (NYSE: JCI), the global leader for smart, healthy, and sustainable buildings, is expanding its long-standing commitment to India and the country’s net zero journey through new strategic initiatives. On the heels of launching the Net Zero Buildings Initiative in partnership with Mahindra Group, the company has also announced the expansion of its third manufacturing facility in the country, located in Pune.

“India's vibrant economy, skilled workforce, and thriving manufacturing sector have made it an attractive destination for businesses worldwide,” said George Oliver, Chairman and CEO, Johnson Controls. “We are thrilled to be a part of this dynamic landscape and excited for what our future holds here. By expanding our presence in Pune, we are strengthening our commitment to serve our customers better and meet their evolving needs.”

During their visit to India from March 6-9, Mr. Oliver and Anu Rathninde, President, Asia Pacific, Johnson Controls, engaged with senior public and private sector leaders to discuss strategies to expedite India’s objectives for achieving net zero emissions. This included Hon’ble Minister Smt. Nirmala Sitharaman, Minister of Finance and Corporate Affairs; Hon’ble Shri Piyush Goyal, Minister of Commerce and Industry, Consumer Affairs, Food and Public Distribution, Textiles; and Hon’ble Minister Hardeep Singh Puri, Minister of Petroleum and Natural Gas and Minister for Housing and Urban Affairs.

Johnson Controls’ Pune plant produces air-cooled and water-cooled chillers for wide range of applications, including data centers. With a planned 50% increase in floor space, the plant expansion will allow the company to further develop made-in-India parts and products that support India’s growth in digital technologies. Johnson Controls is also sourcing local supplies wherever possible to expand the plant. 

Elaborating on the announcement, Mr. Rathninde said, “The expansion of our Pune facility marks an important step in Johnson Controls' unwavering commitment to sustainability, which is also focused on supporting local growth. Powering the facility with latest sustainability-oriented advancements, we are not just expanding our facility, but also cultivating a cornerstone for eco-conscious manufacturing, thereby solidifying our dedication to environmental stewardship and being a sustainability transformation partner to India.”

Since establishing its presence in India in 1995, Johnson Controls has grown its employee base to over 8,500 employees, demonstrating the company's investment in local talent and economy. With three manufacturing facilities in India and five R&D and Engineering Centers (including three OpenBlue Innovation Centers), Johnson Controls is serving customers across public and private enterprises and industries like transportation, information technology, healthcare, hospitality, and manufacturing. With integrated building technologies including high-efficient chillers, heat pumps, building management systems, and OpenBlue digital solutions, Johnson Controls has helped customers in India significantly reduce energy cost and cut carbon emissions, making key contributions to the country’s drive for a green future.

As Johnson Controls looks to the future, the company remains optimistic about its role in creating a “Viksit Bharat” by 2047. Through collaboration, innovation, and a focus on 'made in India' solutions, Johnson Controls is dedicated to partnering with India on its journey towards becoming one of global leaders in the digital revolution.

About Johnson Controls:

At Johnson Controls (NYSE:JCI), we transform the environments where people live, work, learn and play. As the global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet. 

Building on a proud history of nearly 140 years of innovation, we deliver the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing and beyond through OpenBlue, our comprehensive digital offering. 

Today, with a global team of 100,000 experts in more than 150 countries, Johnson Controls offers the world`s largest portfolio of building technology and software as well as service solutions from some of the most trusted names in the industry. 

Visit www.johnsoncontrols.com for more information and follow @Johnson Controls on social.

32% Of Organizations Have Already Deployed Gen AI In Enterprise Applications And Other Key Findings From Recognize CIO Survey

Key Highlights

32% of organizations have already deployed Generative AI in enterprise applications; 31% have expressed talent gap as their major concern in the deployment of Generative AI

OpenAI’s GPT-4 emerges as the most widely adopted LLM (58%)

79% of organizations rely on contractors for cybersecurity, reflecting a strong outsourcing trend.

…findings from a US-based CIO survey for Indian IT vendors

Recognize, a technology investment platform that focuses exclusively on the tech services industry, has shared some interesting findings from its recent CIO survey. The Recognize CIO Survey series is a regular survey conducted with a panel of 250-500 CIOs in the United States. The data from this survey helps track spending intentions, changes in technology, product preferences, strategic priorities, and talent challenges.

Key Findings:

Increasing adoption of Generative AI across organizations:

Data from the survey on the adoption of Generative AI technologies such as ChatGPT, Bard, etc., reveals various approaches by organizations. A notable 32% have already deployed these technologies as an enterprise application or process, and 20% of organizations are individually experimenting with these technologies, indicating a bottom-up interest. There are also sizable initiatives, with 16% of organizations having large projects underway. 14% are in the prototyping stage for enterprise use, showing significant interest in exploring Generative AI capabilities.

Organizations reveal major concerns around deploying Generative AI:

The survey sheds light on major concerns that organizations have regarding the rapid deployment of Generative AI. The biggest concern is around security, cited by 60% of respondents, highlighting the dire need for robust security measures in AI systems. The next big concern for 37% of the respondents is around the complexity of such sophisticated technologies. This is followed by 31% of organizations expressing concern in sourcing talent, indicating a gap in skilled professionals in the field.  Equally, 30% express worries about hardware requirements and potential inaccuracies from AI models, 27% are concerned about the impact to jobs, reflecting workforce implications, and 22% are weary of a low return on investment.

GPT-4 by Open AI emerges as the predominant adopted LLM:

A majority of 58% of the organizations are using OpenAI’s GPT-4, showcasing its dominance in the field. About 21% of them have adopted OpenAI’s GPT-3.5 and over 5% of them have adopted Google AI’s PaLM2. This distribution underscores OpenAI's significant influence in the current landscape of large language models.

Rising adoption of LLM (Large Language Model) across organizations:

75% of organizations presently utilise Large Language Models (LLMs), indicating extensive adoption. However, 20% organizations are yet to implement this technology, and 5% are uncertain about their engagement with these advanced AI systems.

Majority of Organizations Utilize Managed Services (Contractors) for Cybersecurity Monitoring and Management

This survey reveals a significant reliance on managed services for cybersecurity among organizations, with 79% of organizations relying on contractors for monitoring and managing cybersecurity, which reflects a strong outsourcing trend due to the field's complexity. In contrast, 19% of them do not use managed services, indicating in-house handling. This data underscores the critical role of managed services in the cybersecurity landscape of modern organizations.

Increasing commitment to cloud technology:

The survey reveals a strong trend towards cloud migration among organizations. 42% are already in the midst of cloud migration projects and 35% have nearly completed their cloud migration efforts, indicating a considerable commitment to cloud. Meanwhile, 14% of respondents are in the early stages of their cloud migration journey. This data emphasizes the widespread adoption and significance of cloud technology in the current business landscape.

Percentage of Application Workload in Commercial Cloud:

The survey data shows 19% of organizations have 60% of their application workload in a commercial cloud, followed by 17% organizations having 70% of their workload in the cloud. Notable lower percentages like 50% and 30-40% reflect a cautious or balanced approach to cloud integration.

About Recognize

Recognize is a technology investment platform exclusively focused on the technology services industry. Tech services firms envision, build, configure, manage, and operate software and business processes to deliver digital outcomes for enterprises. The firm provides operational expertise, industry insights, and strategic capital to innovative companies in this sector. Recognize is led by industry veterans Frank D’Souza, Raj Mehta, Charles Phillips, and David Wasserman. To learn more, visit www.recognize.com.

This communication (“Information”) is being furnished by Recognize Partners LP (“Recognize” or the “Firm”) to the recipient (“you”) solely for informational purposes. This Information is not, and may not be relied on, in any manner, as legal, tax, investment, accounting or other advice.  This Information is not, and should not be construed as, an offer of investment advisory services by Recognize, nor as an offer to sell (or a solicitation of an offer to buy) an interest in any investment sponsored by or affiliated with Recognize.  The Information is not an endorsement of any particular security or investment opportunity. 

Certain information contained in this Information has been obtained from published and non-published sources prepared by other parties, which in certain cases has not been updated through the date hereof. While such information is believed to be reliable for the purposes of this Information, neither Recognize nor its affiliates assume any responsibility for the accuracy or completeness of such information, and such information has not been independently verified.  Statements contained in this Information (including those relating to current and future market conditions and trends in respect thereof) that are not historical facts are based on current expectations, estimates, projections, opinions and/or beliefs. Such statements involve known and unknown risks, uncertainties and other factors, and undue reliance should not be placed thereon. In addition, no representation or warranty is made with respect to the reasonableness of any estimates, forecasts, illustrations, prospects or returns, which should be regarded as illustrative only, or that any profits will be realized. You should make your own investigations and evaluations of the contents of the Information and should note that such information may change materially.

The Recognize CIO Survey and its results (collectively, the “Survey”) represent voluntary responses to a range of inherently subjective questions posed by Recognize to respondents, and the Survey must be viewed in that context. While Recognize believes the Survey results offer a reasonably informative summary of respondents’ beliefs about relevant industry topics, the Survey’s design is the result of subjective decisions with which others may or may not agree. Recognize makes no representation as to the accuracy or completeness of the Survey, or that the outcomes predicted, suggested, or implied in the Survey will materialize. Recognize reserves the right to modify the Survey’s targeted respondents and/or methodology at any time without notice to recipients. Neither the Information nor the Survey are, and readers should not interpret them as, devices that can be used by themselves (or together) to determine whether or not to make any particular investment.

Globally-Trusted Houseware Brand Tramontina, With Its 100-Year Legacy, Makes Its Debut In India

* Appoints Aruni Mishra as CEO to drive expansion into the vibrant Indian market

Tramontina, one of the largest houseware brands in the world, with a century of Brazilian legacy, announces its much-awaited launch in India. With its presence in over 120 countries, the brand will bring its pillars of quality and innovation to India with curated product ranges to suit Indian tastes. 

Tramontina marks its Indian debut as a new phase of growth and expansion for the company, following its success in the North American, Latin American, and European markets. With its strong commitment to health and safety, the company will introduce its toxin-free cookware range to India, followed by a complete houseware solution range, including cookware, tableware, cutlery, furniture, and more, in the coming years. Parallelly, Tramontina plans to establish a partnership to create a cutting-edge manufacturing unit in India, strengthening its footprint and diversifying its product range.

Speaking about the launch, Mr. Marcelo Borges, CEO of Tramontina US, said, “As we step into the dynamic Indian market, we are excited to bring Tramontina’s legacy of craftsmanship and innovation to the discerning Indian consumers. Our diverse product offerings cater to every household need, blending functionality with elegance, and we are confident that they will be well-received here.”

He added, “We are establishing a highly experienced leadership team in India, led by Aruni Mishra, to oversee operations and ensure the best experience for our Indian consumers.” 

Mr. Aruni Mishra, CEO of Tramontina India said, “I am thrilled to embark on this new journey with Tramontina as the brand steps into the vibrant Indian market. With the increasing young demographic in the country, there is a new-found passion for cooking and following a healthy lifestyle. Tramontina is poised to cater to this growing demand by offering Indian consumers durable products that prioritize health and safety while delivering a 100% Worry-Free Cooking experience.”

Tramontina was established in 1911 in the small town of Carlos Barbosa in South America. The company has become a common household name in the last century, with over 22,000 product offerings, including cookware, furniture, appliances, and more. Tramomtina’s refined manufacturing process ensures that the products are both aesthetically superior and durable.

Committed to sustainable development, the company maintains a thorough Environmental Management Program to ensure the rational use of natural resources, reflecting its dedication to environmental stewardship. 

With its entry into the Indian market, the brand plans to launch a “worry-free” cookware range and its legendary knife collection in the first phase, followed by flatware and tableware ranges. This professional-grade cookware is ideal for everyday home users and professional chefs and is made without toxins and PFAS, making it a safe and preferred choice

Tramontina aims to enrich household experiences for Indian consumers and become an integral part of their homes for generations to come. 

Marriott International Signs An Agreement With Gurnani Resorts & Hotels To Debut The Ritz-Carlton In Jaipur

* With its first arrival in North India, the iconic brand prepares to bring its legendary service to Jaipur

Marriott International, Inc. today signed an agreement with Gurnani Resorts & Hotels to introduce its globally acclaimed The Ritz-Carlton brand in Jaipur, Rajasthan. Anticipated to debut in January 2028, the 250-key resort will bring its legendary service and classic modern design to the iconic ‘Pink City of India’. The Ritz-Carlton, Jaipur is set to elevate the city’s luxury hotel landscape with its destination-inspired design and highly personalized service.

"We are thrilled to unveil the strategic addition of The Ritz-Carlton Jaipur to our Marriott Bonvoy portfolio, fortifying our presence in the vibrant city of Jaipur where we currently have five operational hotels," stated Rajeev Menon, President, Asia Pacific excluding China at Marriott International. “Our collaboration with Gurnani Resorts & Hotels underscores our enduring commitment to India, a country known for its strong and rapidly growing economy. The burgeoning domestic market's interest in luxury travel is fueling an increase in demand for renowned global luxury brands. This strategic signing showcases our commitment to thoughtfully grow our iconic brands in destinations where we know our guests want to travel most.”

Jaipur, with its honeycomb-inspired palaces and towering forts, stands as one of India's architectural wonders. Nestled amidst the vibrant city, The Ritz-Carlton Jaipur is poised to offer travelers a sanctuary of royal luxury intertwined with culturally rich local experiences. The resort’s planned location enjoys superb connectivity to key tourist attractions via NH48, with historical landmarks like Amer Fort, Hawa Mahal Palace, The City Palace, Nahargarh Fort, and the iconic Jantar Mantar all conveniently located within a 50-minute drive from the resort. This strategic location ensures that guests can easily immerse themselves in Jaipur's rich heritage and explore its fascinating history at leisure.

Anticipated to feature 250 modern guest rooms and suites, plans also call for the resort facilities to include The Ritz-Carlton Lobby Lounge, a destination spa, replete with an indoor pool, six eclectic casual and fine dining restaurants and bars and state-of-the-art meeting and event facilities. With artfully designed spaces, reflective of the history, heritage and natural environment of the destination, the brand will bring its legendary service and elegant aesthetic to Jaipur, one of India’s most coveted destinations making for a culturally immersive stay.

Sharing his thoughts on this momentous occasion, Mohan Das Gurnani – Chairman Gurnani Group said- “It is my pleasure to have forged this strategic collaboration with Marriott International- the world’s largest hospitality group.  The Ritz-Carlton, one of Marriott's most prestigious brands, is known for its high level of service standards and a legacy of exquisite hospitality.  In bringing such a prestigious brand to our heritage capital city of Jaipur, we aim to deliver the same legacy of luxury and elegance that every Ritz-Carlton embodies, while reflecting the timeless traditions and rich culture of Rajasthan. The Ritz-Carlton Jaipur is slated to be the first unique Villa Resort Development in Rajasthan, and we look forward to a long-standing association with Marriott International.”

Ayushmann Khurrana Unveils CG Foods Delicious WAI WAI Noodle Flavors: Seasoned Masala Noodles & 2x Spicy Dynamite Range

CG Foods, owned by Nepal’s only dollar billionaire Dr. Binod Chaudhary, is all set to disrupt $1.88-billion instant noodle market in India. Chaudhary Group (CG), a diversified multinational conglomerate, announces the launch of two innovative noodle variants, SMN (Seasoned Masala Noodles) and Dynamite (Korean Super Spicy Range).

Ayushmann Khurrana Champions the Bold Flavours of SMN (Seasoned Masala Noodles)

The beloved Bollywood star and heartthrob of the millennials, Ayushmann Khurrana, endorses the "Masale Pe Masala" Seasoned Masala Noodles, an inventive take on the classic Ready-To-Eat (RTE) Brown Noodles. The SMN range is a flavourful adventure, packing seasoning and extra dehydrated veggies into a true value-for-money meal. Available in three pocket-friendly price points — Rs 15, Rs 20, and a Rs 90 six-in-one pack — SMN caters to diverse consumer needs because of its mild spicy appeal.

Dynamite: A Spicy Ode to Korean Flavours

The “Dynamite” range, known as the “Spice Blitz Noodles”, is a fiery tribute to Korean cuisine with a desi twist, a happy blend of Sichuan Pepper and Korean Chilli in vegetarian variants, and Xtra Spicy Chicken and The Himalayan Hot Chicken in non-vegetarian options.

Initially launched to cater to the palate of consumers in North-east India, the inclusion of the world-renowned Ghost Pepper or Bhut Jolokia — the hottest chilli in the world — in the Dynamite range is CG Foods’ innovative response to the growing demand for spicy flavours and the ever-increasing popularity of Korean cuisine.

Mr. Varun Chaudhary, Managing Director, CG Foods, who is powering WAI WAI’s growth in India and other geographies, is upbeat about the launch of a bouquet of products. “We're excited to unveil our latest noodle innovations: Seasoned Masala Noodles (SMN) & Dynamite Range. We’re a firm believer in offering unique culinary delights to our customers at regular intervals. Endorsed by Ayushmann Khurrana, these new flavours seek to tap into the vibrant palates of millennials and Gen Z. Our latest offerings will further establish WAI WAI as an innovative, consumer-centric brand. They are perfectly aligned with the tastes and lifestyles of our consumers of varying age groups."

Ayushmann Khurrana shared his excitement about the launch “I am delighted to partner with Wai Wai, a brand distinguished by its dynamic and eclectic product portfolio. Wai Wai's exceptional range of noodles, designed to cater to a wide array of tastes, preferences, and regional flavours have struck a big chord with the consumers. It's a brand that consistently lives up to its reputation by offering such a vibrant and diverse selection."

Manvendra Amber Shukla, Global CEO CG Foods, weighed in on the brand’s legacy. 

“WAI WAI is not just a brand; it’s a journey down memory lane for our loyal customers. At the heart of our growth lies innovation, seamlessly blending tradition with the pulse of contemporary palate. Our latest creation, the flavorful SMN pack, endorsed by the charismatic Ayushmann Khurrana, marks a new chapter in our quest to delight the evolving palate of our consumers. Witnessing the meteoric rise of the Korean noodles segment in India from a mere Rs 2 crore in 2021 to an impressive Rs 65 crore in 2023, we're inspired to bring our own twist to the table with 'Dynamite.' This venture not only introduces a fiery Korean flavor but also expands our horizons with a diverse range of both vegetarian and non-vegetarian options. We're excited to spice up the noodle market and can't wait to see our cherished customers, old and new, relish these awesome flavours.”

WAI WAI is growing at a breakneck speed in over 46 countries across Asia, Europe and Africa. CG Foods, a pioneer in the $70-billion food industry in India and a part of CG Corp Global, reinforces its commitment to innovation and quality through its seven manufacturing units in the country coupled with its multiple production facilities in Nepal, Serbia, Bangladesh, Kazakhstan, and Egypt.