BMW India Proud To Be The Sustainable Mobility Partner Of Raisina Dialogue 2024

BMW India stands out as a ‘Sustainable Mobility Partner’ by offering BMW iX for movement of dignitaries from leading nations convening at the Raisina Dialogue scheduled to be held in New Delhi from 21 – 23 February 2024.

The latest, state-of-the-art and luxurious BMW iX is part of the official fleet for transfers of delegates such as ministers, senior officials and diplomats.

Mr. Vikram Pawah, President, BMW Group India said, “It is a matter of great pride for BMW India to be the ‘Sustainable Mobility Partner’ for the Raisina Dialogue 2024, a pivotal platform for global leaders dedicated to forging a brighter future. At BMW, we are navigating towards an era of sustainability, anchored in pioneering innovation, circular economy principles and ethically obtained materials. At the heart of this commitment is BMW's deployment of a cutting-edge fleet for Raisina Dialogue, featuring the BMW iX. This remarkable vehicle symbolizes our dedication to ‘Sustainable Mobility’, providing an exceptional, eco-friendly and premium travel experience for the esteemed international delegates, diplomats and officials during the summit. The BMW iX showcases the zenith of e-mobility technology, reflecting our commitment to luxury without compromise and our vision for a sustainable tomorrow.”

The all-electric BMW iX is a first of its kind in a future-oriented generation of automobiles. With fully electric driving pleasure and newly developed, precise and minimalist monolithic design, the all-electric BMW iX is a vision turned into reality. It will give the assembled dignitaries a befitting travel experience thanks to its bespoke ambience, modern technology and immense riding comfort.

As a chosen partner for the Raisina Dialogue, BMW India undertook a special demonstration of the fleet for authorities, highlighting the capabilities, performance and innovative features of the vehicles. In addition to this, an exclusive ‘Chauffeur Product Familiarization’ has been conducted for the fleet chauffeurs. As part of this session, chauffeurs underwent training on driveability, safety, comfort features as well as various driver assistance systems.

Raisina Dialogue

The Raisina Dialogue is India’s premier conference on geopolitics and geoeconomics committed to addressing the most challenging issues facing the global community. Every year, leaders in politics, business, media, and civil society converge in New Delhi to discuss the state of the world and explore opportunities for cooperation on a wide range of contemporary matters. The Dialogue is structured as a multi-stakeholder, cross-sectoral discussion, involving heads of state, cabinet ministers and local government officials, who are joined by thought leaders from the private sector, media and academia.

The conference is hosted by the Observer Research Foundation in partnership with the Ministry of External Affairs, Government of India. This effort is supported by a number of institutions, organisations and individuals, who are committed to the mission of the conference.

ServiceNow Partners With AICTE To Develop Job-Ready Talent, To Skill Over 10,000 Students In The First Year

* Under the global program RiseUp with ServiceNow, this partnership will help more than 10,000 students get skilled on the ServiceNow Platform in the first year 

* The partnership will fuel a new economy with in-demand, skilled and job ready talent with an emphasis on faster, more equitable career paths in the high-growth ServiceNow ecosystem  

ServiceNow, a leading digital workflow company, today signed a Memorandum of Understanding (MOU) with the All India Council For Technical Education (AICTE) under the Ministry of Education, with a goal to skill over 10,000 students on the ServiceNow Platform in the first year. This MOU is the first step in a strategic partnership with the potential to scale to 25,000 students within three years.

This collaboration provides students global and centralized learning, while building future-ready skills and capabilities. The MOU will create a continuing education path with access to ServiceNow Administrator and Developer courses on the Now Learning platform. Importantly, students will be introduced to emerging AI technologies, providing valuable insights needed by all prospective employees. This is in line with AICTE’s vision of offering holistic student development through domain specific skills that lead to accelerated digital career pathways.

According to the latest research by ServiceNow and Pearson, artificial intelligence and automation will require 16.2 million (approx. 1.6 crore) workers in India to reskill and upskill while also creating 4.7 million new jobs in the technology sector. Hence, digital upskilling and reskilling is pivotal across industries for attaining professional growth and thriving in the digital age.

Nick Tzitzon Chief Strategy and Corporate Affairs Officer at ServiceNow, meeting AICTE leadership in New Delhi said, "ServiceNow is excited to partner with AICTE to equip engineering students with the skills needed to thrive in today's digital economy. At ServiceNow we believe digital transformation requires talent transformation and the RiseUp with ServiceNow program is designed to empower young engineers with job-ready capabilities. The MOU will enable AICTE affiliated institutes across India to build a pool of qualified talent that will drive the next wave of tech innovation in India.”

Prof. (Dr) T G Sitharam, Chairman - All India Council for Technical Education (AICTE) said  Ensuring our students are prepared for an evolving world is paramount, requiring us to offer them modern skills and greater access to professional growth opportunities. Our collaboration with ServiceNow is aimed at providing students with advanced training in innovative concepts and techniques, alongside motivation to explore cutting-edge technologies tailored to their needs. This partnership underscores our commitment to student upskilling and technological literacy, essential for their future success.

Dr Chandrasekhar Buddha, Chief Coordinating Officer & Chief Executive Officer, Anuvadini, All India Council for Technical Education (AICTE)  said Preparing students for a changing world is crucial, necessitating the provision of contemporary skills and enhanced access to professional development. Partnering with ServiceNow, we aim to equip students with the latest in innovative thinking and technology, encouraging them to engage with new technologies that meet their needs. This collaboration highlights our dedication to enhancing students' skills and tech literacy, vital for their future achievements.

ServiceNow’s RiseUp program is a global program designed to skill one million people with in-demand digital skills around the world. In India, ServiceNow has launched the University Academic program and has partnered with 20 universities covering 16 states including Government partnerships, FutureSkills Prime NASSCOM and ICT Academy of Tamil Nadu and trained thousands of students developing job ready talent.

India is igniting ServiceNow’s growth globally, with all top 10 technology providers and most of the top five banks in India using ServiceNow products. There is a growing need for skilled workers familiar with implementing ServiceNow to help India’s businesses and organisations be at the forefront of the digital wave improving how we work.

About ServiceNow

ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud?based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNowTM. For more information, visit: www.servicenow.com

© 2024 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company names, product names, and logos may be trademarks of the respective companies with which they are associated.

About All India Council For Technical Education (AICTE)

The All India Council for Technical Education (AICTE) is the statutory body and a national-level regulatory council for technical education, under the Department of Higher Education, Ministry of Education. It is an apex body, responsible for proper planning and coordinated development of the technical education and management education system in India. The AICTE approves the undergraduate, and postgraduate and fellow programs under specific categories at 10,000+ Indian institutions as per its charter. There are over 7.5 million students and 2.5 million faculty.

LG India Inaugurated Its Business Innovation Center In Chennai, Fourth In A Row

LG Electronics inaugurated its fourth Business Innovation Center in Chennai today. This new facility is dedicated to showcasing LG’s top-line Enterprise and Consumer products and solutions and B2B2C products and solutions in an experiential setup, providing visitors with an opportunity to witness closely the latest innovations and explore the limitless possibilities with cutting edge offering.

The LG Business Innovation Center in Chennai is a testament to LG’s dedication to providing cutting-edge solutions across various sectors. It features a comprehensive range of products, including Information Displays, Commercial Air Conditioners, Information Technology, and state-of-the-art Consumer Durable products. The center serves as a platform for businesses & users to test and experiment with these solutions, fostering creativity and collaboration.

Among the key highlights of the Information Display category are the 136 All-in-One LED Screen, LG MAGNIT, LG Transparent OLED Signage and LG CreateBoard. In addition to this, the Business Center also features the System Air Conditioning products & solutions.

Attendees at the Business Center can explore LG's industry-leading Multi V 5 and Multi V S series, renowned for their exceptional COP and compatibility with a wide range of indoor units. From customized air conditioning solutions to meet specific industry requirements to the latest flagship product, Multi i HOME, designed for premium residences and villas, LG demonstrates its dedication to providing innovative solutions for diverse customer needs.

Architectural favourites, such as the Round Cassettes and 1-way cassettes, both recipients of the prestigious "Red Dot Design" award, are also on display, showcasing LG's commitment to aesthetics and design excellence. Furthermore, visitors will have the opportunity to discover the innovative Hydro Kit, a popular solution in the hotel and hospital industries, offering simultaneous hot water generation (as a by-product) alongside air conditioning.

Commenting on the same, Mr. Hong Ju Jeon- MD, LG India, said, “We're thrilled to expand our innovation journey with the launch of our fourth Business Innovation Center in Chennai. It's not just a new facility; it's a testament to our unwavering commitment to bringing the latest technology right to your doorstep. Our team in Chennai is ready to welcome you with open arms, offering hands-on experiences with our top-line products like the LG MAGNIT, Transparent OLED Signage, Multi V 5 and Multi V S series. We strongly believe in the value of teamwork and creativity, and we're eager to collaborate with partners to explore limitless opportunities together.”

LG MAGNIT, the revolutionary Micro LED Display, redefines visual experiences with its cutting-edge technology and exceptional performance. LG MAGNIT captivates audiences with its deep blacks and vibrant colours. Its efficient power consumption and real-time Connected Care service ensure reliability and longevity.

LG Transparent OLED Signage represents a new era of visual communication, offering high transparency and vivid colours that seamlessly integrate with the surroundings. With its slim structure and expandable design, it provides endless possibilities for creative expression in various environments.

The LG MULTI V 5 is a revolutionary HVAC solution for high-rise buildings, boasting advanced technologies that ensure maximum energy efficiency and minimized operational costs. With its Dual Sensing Control, it intelligently monitors humidity and temperature, optimizing comfort while conserving energy. Additionally, its innovative features such as Smart Load Control and Enhanced Heating ensure reliable performance even in challenging conditions, making it the ultimate choice for energy-conscious buildings.

The MULTI V S by LG offers a compact and eco-conscious VRF solution ideal for residences and small offices.. Equipped with the R1 Compressor and controlled via the ThinQ™ app, the MULTI V S delivers high performance with minimal environmental impact, offering users maximum comfort and convenience.

The opening of the LG Business Innovation Center in Chennai underscores LG’s commitment to driving innovation and empowering businesses across India. Through this center, LG aims to collaborate with partners and customers to co-create solutions that address their specific needs and challenges.

About LG Electronics India Pvt Ltd               

LG Electronics India Pvt. Ltd. (LG Electronics), a wholly owned subsidiary of LG Electronics Inc, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics - Home Entertainment, home appliances*, HVAC, IT hardware. In India, LG Electronics has earned a premium brand positioning and is an acknowledged trendsetter in the industry.  LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune which manufacture LED TVs, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.

*Home Appliances include- Refrigerator, Washing Machine, AC, Water purifier, Microwave, Fan, Dishwasher & Air purifier.

Tata Motors And NJMS Leading The Charge Against Leprosy

In the heart of India, amidst the bustling city of Jamshedpur, lies an organisation that is quietly making a difference in the lives of countless individuals, the Nav Jagrat Manav Samaj (NJMS). NJMS is a non-profit organisation dedicated to the prevention and control of leprosy. With support from Tata Motors, NJMS has been working tirelessly to eradicate this debilitating disease and empower those affected by it. It has achieved significant milestones in reducing the incidence of leprosy in Jamshedpur and the surrounding areas. Involving over 500 local volunteers, including Tata Motors employees and other like-minded philanthropists, NJMS has had a significant impact on various aspects, such as health, education, employability and livelihood initiatives.

NJMS conducts a powerful annual door-to-door survey, reaching 75,000 people for early leprosy detection. In just three years, cases in Jamshedpur have dropped from 1.5 to 0.5 persons per 1000. Operating Antyoday Bhawan, NJMS provides free medical care, boarding and lodging to 4000+ leprosy patients. They also support children's education and livelihood. Tata Motors' crucial support propels NJMS's impactful work in leprosy prevention, resulting in a significant decrease in leprosy incidence and thereby transforming lives in Jamshedpur and beyond.

Mr. Vinod Kulkarni, CSR Head at Tata Motors, emphasises, "Nav Jagrat Manav Samaj embodies the true essence of compassion and resilience in their unwavering commitment to eradicating leprosy and empowering individuals affected by this disease. Tata Motors is humbled to support NJMS in this noble endeavour, recognising their invaluable contribution to creating a leprosy-free society. Through collaborative efforts and unwavering dedication, we believe in fostering a future where every individual, regardless of their health challenges, can lead a life of dignity and inclusion.”

About Tata Motors

Part of the USD 128 billion Tata group, Tata Motors Limited (BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 42 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and ranks among the top three in the passenger vehicles market.

Tata Motors strives to bring new products that captivate the imagination of GenNext customers, fueled by state-of-the-art design and R&D centres located in India, the UK, the US, Italy, and South Korea. By focusing on engineering and tech- enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused on developing pioneering technologies that are both sustainable and suited to the evolving market and customer aspirations. The company is pioneering India’s Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group companies and playing an active role in liaising with the Government of India in developing the policy framework.

With operations in India, the UK, South Korea, Thailand, South Africa and Indonesia, Tata Motors markets its vehicles in Africa, the Middle East, Latin America, Southeast Asia, and the SAARC countries. As of March 31, 2023, Tata Motors’ operations include 88 consolidated subsidiaries, two joint operations, three joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.

IIIT-B Innovation Centre And Grameen Foundation Team Up For National-Level Hackathon: TerraTech Challenge 2024

IIIT-B Innovation Centre recently announced its academic partnership with the Grameen Foundation for Social Impact (GFSI). This partnership witnessed IIIT-B hosting the TerraTech Challenge 2024 – a National-Level Hackathon in collaboration with GFSI, and the knowledge and technology partner, Protean. The event held recently, as technology enthusiasts from across the southern states came together to devise innovative solutions addressing critical issues in the domain of financial inclusion.

Dr. Lakshmi Jagannathan, Chief Executive Officer, IIIT-B Innovation Centre, speaking about the collaboration, said, "We are delighted to partner with Grameen Foundation for this impactful initiative. The TerraTech Challenge aligns seamlessly with IIIT-B's commitment to fostering innovation and leveraging technology for societal development."

Commenting on the partnership, Arindam Dasgupta, Director, Innovations in Digital Finance, Grameen Foundation, stated, “IIIT-B’s commitment to excellence and innovation aligns seamlessly with our mission at Grameen Foundation. We believed that this Hackathon would not only unearth ground-breaking solutions but also incubate the winning team for a transformative journey ahead."

“At Protean e-Gov Technologies, we were proud to have collaborated with Grameen Foundation as the Knowledge and Technology Partner for the Terra Tech Challenge 2024. Witnessing students and startups collaborating to power solutions for global challenges was inspiring. As pioneers in creating DPIs for the nation, we were committed to building for a billion and proud to have been part of this collective effort, propelling our shared mission of inclusive social and financial transformation." said Amit Sinha, Group Head, Social Security and Welfare, Protean eGov Technologies Limited

The TerraTech Challenge 2024 Hackathon, a flagship initiative by GFSI was aimed at harnessing the potential of technology to drive positive social change. With a primary focus on financial inclusion, the hackathon served as a platform for bright minds to collaborate, ideate and create transformative solutions.

About IIIT-Bangalore

IIIT-Bangalore is a premier institute focused on Post-Graduate IT education and research, located in the heart of Electronic City, Bangalore. IIIT-Bangalore is graded A+ by National Assessment and Accreditation Council (NAAC). In the National Institutional Ranking Framework (NIRF) for 2022, IIIT-B has secured 74th ranking. The institute was ranked number 1 among India's Best Technical Universities (Private) by India Today. IIIT-Bangalore contains state-of-the-art infrastructure, eminently qualified faculty, a vibrant alumni community, cutting-edge research facilities, and close industry collaborations.

The institute’s specially designed courses make the students cognitive of the current technologies. Experiential learning and practices followed in the institute equip them with the tools and knowledge to solve contemporary real problems. IIIT-Bangalore has consistently achieved excellent placement records every year since its establishment in 1998, thanks to the unwavering support of the industry and the expanding pool of highly skilled alumni.

For more details, log onto https://www.iiitb.ac.in

ABOUT GRAMEEN FOUNDATION FOR SOCIAL IMPACT (GFSI)

The Grameen Foundation for Social Impact (GFSI) is a not-for-profit organization whose core areas of expertise include providing access to finance, livelihood opportunities, agricultural products and services, women's empowerment, and health and nutrition. It operates across four verticals: Innovations in Digital Finance (IDF); Agriculture & Livelihood Practices; Health & Nutrition; and Women’s Economic Empowerment. With a focus on the most marginalized communities, particularly women, the organization strives to enhance access to finance, sustainable livelihoods, and health and nutrition worldwide. Leveraging the potential of digital technology, GFSI connects impoverished individuals to vital resources such as information, markets, capital, and skill development opportunities. By collaborating closely with banks, financial institutions, farmers’ organizations, and agribusinesses, the organization empowers people to build assets, navigate crises, mitigate risks, and cultivate resilience.

Over the past decade, GFSI has experienced remarkable growth, bolstering its efforts to eradicate poverty and hunger, particularly among women. In the wake of the COVID-19 pandemic, its focus has been on expanding our endeavors in women’s economic empowerment, deepening its impact in agriculture and livelihoods, and fostering innovation through various initiatives.

About Protean:

Protean eGov Technologies Limited (formerly known as NSDL e-Governance Infrastructure Limited) is a pioneer and market leader in population-scale e-governance solutions since its inception 28 years ago.

Digital Public Infrastructure: Protean has played a pivotal role in modernizing the direct tax infrastructure, introducing online tax payment and tax collection, and incubating and implementing the Tax Information Network (TIN), which brings together over 68,000 facilitation centers (PAN and TIN). Protean conceptualized, designed, and implemented the infrastructure for the Central Recordkeeping Agency and operates as the central recordkeeping agency for the National Pension System & Atal Pension Yojna.

Regulatory Tech: Protean's authentication services (eKYC, Aadhar Authentication, eSign) enable governments, businesses, startups, and developers to utilize a unique digital infrastructure for their digital customer journeys. Protean has also recently launched its Account Aggregator services through 'Protean SurakshAA,' an individual consent-led financial data sharing Account Aggregator platform that empowers users with credit services.

Open Networks & 'ODEs:  Protean is actively contributing to and supporting open digital building blocks, including the Open Network For Digital Commerce ("ONDC"), which accelerates commerce for network participants and payment gateways through its products. The company is recognized for building a network for corporate scholarships, grants, and education loans through Protean Vidyasaarathi & Vidya Lakshmi.

Protean has also recently entered the Indian market with Protean Cloud Services, an AI-powered private cloud offering for business enterprises. Additionally, Protean InfoSec Services Limited provides cybersecurity consulting, advisory, and assessment services in IT security.

SgurrEnergy Announces Milestone Of 60 GW~ Renewable Energy Experience From Indian Projects & 100GW+ Globally

* It aims to realize the vision of renewable energy adoption in India with advancements in technology, community engagement, and capacity additions in wind, solar, and other clean energy sources on a broader scale

Leading renewable energy consultant SgurrEnergy has achieved a significant milestone of over 100 GW of experience in renewable energy projects globally, with India accounting for 60 GW~ of its total achieved capacity. The company, which has attained this success for its projects spanning over 40 countries, is aligned with India's renewable energy targets of achieving 500 GW of renewable energy capacity by 2030. According to SgurrEnergy, it aims to realize the vision of renewable energy adoption in India and globally with advancements in technology, community engagement, and a focus on driving the transition on a broader scale with capacity additions in wind, solar, and other clean energy sources.

Mr. Arif Aga, Director, SgurrEnergy said, "We have achieved this global milestone through a combination of expertise in renewable energy technologies, strategic partnerships, and successful project management. Our collaboration with international stakeholders and adherence to industry best practices are key contributors to this success. We are confident in turning our vision of renewable energy adoption in India and globally into a reality with our commitment to sustainability, innovation, and the continued growth of renewable energy."

One of the oldest technical consultants in the country, going forward, it aims to expand its projects in the country by identifying new opportunities in the renewable energy sector and providing additional services through green hydrogen energy and inspection services. It is partnering with local companies, hiring local engineers, and enhancing the local business’s capabilities to learn and execute more projects in India.

SgurrEnergy, with a significant presence in the US, Africa, and KSA, is also leading the charge with a remarkable 10GW project in the Kingdom of Saudi Arabia, solidifying its commitment to sustainable energy solutions on a grand scale. With upcoming offices planned in the UK, Europe, and SEA, the company is poised for further global expansion and innovation.

Internationally, the company is looking to explore new markets, establish partnerships, and invest in projects to contribute to global renewable energy goals. According to the company, fostering global collaborations, engaging in knowledge-sharing initiatives, participating in international conferences, and forming partnerships with organizations that share a common interest will be pivotal in advancing renewable energy infrastructure globally.

Louis Philippe Launches The Exquisite “Royal Indian Wedding” Collection

* A premium ensemble designed for special occasions.

Louis Philippe, India’s leading premium menswear brand from Aditya Birla Fashion and Retail Ltd., is delighted to unveil its latest offering, the “Royal Indian Wedding” collection, a celebration of magnificence and luxury. This exclusive range is beautifully designed to elevate every groom to regal heights on his special day, epitomising timeless elegance and contemporary flair.

The ‘Royal Indian Wedding’ collection by Louis Philippe caters to every significant moment of the wedding journey, from pre-wedding photoshoots to grand reception ceremonies. Featuring impeccable three-piece suits, mesmerising bundis, refined bandhgalas, and glam tuxedos, each ensemble is curated in rich black tones with specially stylised lapels, complemented by satin shirts boasting concealed packets and embellished collars. Crafted from the finest materials, the collection showcases a diverse colour palette, including opulent jewel tones like blue, maroon, wine, and teal, as well as subtle hues such as cream and quartz pink, lending a majestic charm to any occasion.

Farida Kaliyadan, COO, Louis Philippe, stated, “As we embrace the joyous wedding season, we are thrilled to introduce our ‘Royal Indian Wedding’ collection, designed to make grooms feel truly regal on their special day. Each piece is meticulously crafted to ensure the wearer exudes royal elegance. With this collection, Louis Philippe reaffirms its position as the brand of choice for wedding attire, offering unparalleled quality and design.”

What distinguishes Louis Philippe’s 'Royal Indian Wedding' collection is the use of super-premium fabrics, ranging from sumptuous silk blends and luxurious velvets to exquisite woollen textiles. The meticulous craftsmanship is evident in the delicate details, including jacquards, intricately hand-embroidered with shimmering accents, the artistry of 'zari' work, and delicately interwoven pearls. Every ensemble radiates matchless elegance and grace, establishing Louis Philippe as the premier choice for wedding attire.

Louis Philippe’s ‘Royal Indian Wedding’ collection is now available in 29 Louis Philippe flagship stores in Bangalore, authorised retailers, online at www.louisphilippe.com, and the brand’s mobile app.

Make your wedding day truly memorable with Louis Philippe’s Royal Indian Wedding collection!

About Louis Philippe

Louis Philippe is a leader in the premium menswear segment in India. It is a brand that is in constant pursuit of providing consumers with premium, high-quality merchandise ranging from apparel to footwear and accessories. The brand that is synonymous with the Upper Crest is the epitome of elegance because of the fine fabrics and craftsmanship it brings to its customers. Over the years, Louis Philippe has introduced several new innovations such as the Permapress line of wrinkle free shirts, the Gods and Kings line crafted from the world’s finest cotton fabrics, the Perfect Shirt that redefines formal shirts, etc. Louis Philippe is now looking forward to delighting customers in Nepal with its offering of premium, high-quality apparel.