Friday, November 3, 2023

Celebrate Festive Glamour In Style With Modicare Limited's Exclusive Festive Range, Urban Color London Gold Collection


-          The limited-edition range features vibrant matte & crème lipcolors and kajal, perfect for festive beauty routines

Amidst the joyous festivities echoing across India, Modicare Limited; one of India’s leading direct-selling companies is delighted to unveil its limited-edition Urban Color London Gold Collection.  Offering a range of vibrant and colorful cosmetics, this collection provides the perfect opportunity to radiate with brilliance and make this festive season truly unforgettable. The Gold Collection, launched under Modicare’s color cosmetics brand Urban Color London reflects the individuality of today's woman – strong, independent, intelligent, creative, and vivacious.

Each product within the Gold Collection, from the striking Black Loyalty Kajal to the array of 6 vivid Creme Lipcolors and 6 dazzling Matte Lipcolors, has been carefully crafted to encapsulate the essence of the festive season. Formulated in Italy, Paraben-Free, 100% Vegan, and Cruelty-Free, this collection ensures an enchanting festive look. In addition, the collection also includes an exclusive metallic gold pouch and a stunning soft gold vanity bag to the mix, making it even easier to carry your festive essentials with panache.

Commenting on the launch, Samir K Modi, Founder and Managing Director, Modicare Limited, expressed, “Embracing the festive spirit, we at Modicare are delighted to introduce our new Urban Color London Gold Collection, each crafted with precision and love. Our mission has always been to provide world-class quality products for our valued consultants and customers, and as the festive season approaches, we are committed to delivering beauty solutions that exceed consumer expectations. As we step into this season of light and togetherness, we remain committed to enriching lives and illuminating smiles with our exceptional offerings.”

Modicare’s Urban Color London Gold Collection

·         Black Royalty Kajal serves as an eyeliner and eyeshadow, offering easy, high-definition applications. Its intensely rich black pigment and long-lasting, waterproof formula create dramatic, smoldering effects. Equipped with a built-in sharpener, it ensures precision at your fingertips, priced at MRP Rs. 799/- (1.8g).

·         Crème Lipcolor features a luxurious formula with captivating shades that glide effortlessly. Enriched with nourishing Murumuru butter and Vitamin E, this lip color is priced at MRP Rs. 799/- (3.7g). Available in 6 long-lasting and vibrant shades, it's the perfect choice for the festive season.

·         Matte Lipcolor features an intense pigmented formula ensuring comfortable all-day wear. Priced at MRP Rs. 799/- (3.7g), it is enriched with nourishing Avocado oil for moisture retention and Beta-carotene for added luminosity. Available in 6 shades, it offers a lightweight, long-lasting, and richly pigmented finish.

Additionally, Modicare has recently launched new additions under the Urban Color London brand, perfect for enhancing your festive look.

·         Urban Color London Pro Brushes, including the Pro-Eyeshadow, Pro Eye Smudger, Pro Blush, Pro Contouring, and Pro Crease Brushes, offer the ultimate toolkit for flawless festive makeup. Designed for perfection, these brushes ensure seamless blending and better coverage, starting from MRP Rs. 599/-.

·         Urban Color London Matte & Glow Duo Blusher combines matte and metallic shades, offering an airbrushed, radiant glow and all-day comfort. Available in 'Mysterious' and 'Secret' variants, suitable for all skin tones, it ensures effortless application and blending, priced at MRP Rs. 1150/- (12g).

·         Urban Color London Ultimate Duo Highlighter offers effortless blending and a long-lasting, multi-dimensional glow. Crafted with pure pigments and pearls, this highlighter adapts flawlessly to all skin tones, providing customizable radiance. Priced at just MRP Rs.999/- (12g), it adds dimension to your features and is free from parabens, mineral oil, nano-ingredients, and D5, ensuring an elegant finish that enhances your natural beauty.

·         Urban Color London Pro Fix 3-in-1 Palette delivers a flawless matte creme satin finish enriched with Squalane and jojoba oil for medium to high buildable coverage. Camouflage imperfections, highlight features, and suit all skin tones with Medium-Deep and Light-Medium options at MRP Rs. 1,099/- (9g). This versatile palette is 100% Vegan, Cruelty-free, and dermatologically tested, ensuring a lightweight, long-lasting effect for a stunning complexion.

*All the products under the Modicare range are available for sale across the country through Modicare Consultants.

Geoscientists, Engineers To Network In Society Of Petroleum Geo-physicists 14th Biennial International conference And Expo At Kochi


Globally reputed geoscientists and engineers to network in society of petroleum geophysicists* (SPG**), the 14th edition is scheduled to take place from the 3rd to the 5th of November 2023 at the Lulu Bolgatty International Convention Centre (LBICC) in Kochi, Kerala. This event is expected to draw over 2000 participants, including more than 100 foreign delegates and over 700 Indian delegates.

Director Exploration, ONGC & patron SPG-India, Ms. Sushma Rawat will inaugurate the three-day event. Dr. V P Joy, IAS (Retd.), Former Chief Secretary, Kerala, as the Chief Guest, MD-ONGC Videsh Limited (OVL), Mr. Rajarshi Gupta, Executive Director, ONGC & President SPG-India, Mr. Vishal Shastri, CEO- European Association of Geoscientists & Engineers (EAGE)-Netherlands, Mr.  Marcel Robert Van Loon, Board Member & Director at Large, Mr. Constantine Tsingas, Society of Exploration Geophysicists (SEG)-USA will also be present.

The conference seeks to address the complex challenges of balancing ‘Energy Affordability’, ‘Energy Reliability’, and ‘Environmental Sustainability’, often referred to as the ‘Energy Trilemma'. The current edition of the conference SPG 2023, has been convened to explore the pivotal theme of the conference "New Age Geosciences: A Fulcrum for Energy Trilemma".

Dignitaries on the dais

The theme is very apt in the current scenario and presents extraordinary challenges and opportunities that hold the potential to shape the trajectory of India's energy landscape.

India's journey towards energy sustainability is at a crossroads. Our nation, with its burgeoning population and growing demands, stands as a critical player in the global energy landscape. The pathway ahead is complex, demanding that we address the ‘Energy Trilemma’ – a trio of challenges that often pull us in opposing directions, effectively.

"New Age Geosciences" represent the fulcrum upon which we balance these ambitions. The strides made in geoscience hold the promise of unveiling innovative solutions that harmonize our aspirations.

The SPG conference has become an apex level event over the past three decades, showcasing contemporary benchmarks and breakthroughs in petroleum sciences, technological innovations and emerging trends.  SPG-2023 to be held in Kochi is expected to continue this tradition of excellence.

Geoscientists, researchers, academicians and professionals from across the globe will participate and hold interactive sessions to foster future advancements and applications in the field.

SPG 2023 shall emerge as a beacon of collaboration, where geoscientists, policymakers, industry leaders, and visionaries shall unite to navigate the ‘trilemma’ and deliberate how the fusion of "New Age Geosciences" can help tackle the intricacies of the "Energy Trilemma."

Director (Exploration), Ms. Sushma Rawat said “Exploration in India is in an interesting phase with the opening up of substantial No Go areas which is emerging as a big opportunity for national energy security. We look forward to various networking discussions with globally renowned Geoscientists and engineers in this SPG which will enable us to collectively leverage the opportunities available now in Indian sedimentary basins.”

MD OVL, Mr. Rajarshi Gupta added “In this era of global political challenges, it is essential that conferences like SPG serve as a platform for in-depth discussions, collaboration, and the exploration of solutions to address the Energy Trilemma's three dimensions. I am eagerly anticipating engaging conversations and interactions with industry experts, emerging talents, and seasoned veterans at the SPG conferences.

MD (OVL) Rajarshi Gupta addressing the event

Highlights of SPG 2023

·         SPG 2023 features over 24 technical sessions with presentations from leading professionals and domain experts. A special technical session in Hindi is included, along with a theme session and several invited lectures.

·         As a pre-conference programme, there are nineteen continuing education (CE) courses on current topics led by renowned faculty available for registration.

·         The conference includes a dynamic business programme, “Meet the Industry" session for vendors to interact with Indian exploration players, fostering mutually beneficial collaborations.

·         Expo: The event also offers a platform for national and international Exploration and Production (E&P) companies and vendors to showcase state-of-the-art technologies, products, and services.

·         Geological Field Trip: Participants can join a pre-conference geological field excursion to explore coastal sedimentary in south Kerala and discuss the geological evolution of the Kerala Basin.

·         Students' Programme: SPG is holding industry-academia meet, and a technical program for students to attract new talent to geosciences. The program includes a mastermind quiz and an extempore competition.

Geoscientists, industry professionals, students and enthusiasts are invited to register for the programme at www.sogindia.org or contact +91 1352752088 spgoffice@spgindia.org for  assistance.

*Geophysics is the non-invasive investigation of subsurface conditions through measuring, analyzing and interpreting physical fields at the surface. It employs physical methods at the surface or above the earth or through borehole to measure the physical properties of the subsurface, along with their anomalies. These properties include; dielectric, susceptibility, density, wave velocity, resistivity, elastic, permittivity.

Application of Geophysics

Exploration for oil, gas, coal, minerals, geo-engineering, groundwater investigations, geohazards identifications ,grban studies, geologic mapping, archaeology, civil engineering / non-destructive testing (NDT), landfill investigations, unexploded ordnance detection and characterization.

Society of petroleum Geophysicists, (SPG), India

In 1992, a group of Indian geophysicists in Dehradun spawned on the bright idea of forming an association of petroleum geophysicists. From that nucleus, grew SPG to its full glory today. As the society grew it expanded its activities and has developed excellent working relations with other international societies. Today SPG is affiliated to the International society Viz; Society of Exploration Geophysicts (SEG)-USA, European Association of Geoscientists & Engineers (EAGE)-Netherlands and Australian Society of Exploration Geophysicists (ASEG).

The membership of the society grew progressively from a couple of hundred in 1993 to more than 3000 today. 10 regional chapters are constituted including north American chapter of the society at Houston, USA. With the objective of supporting students pursuing geosciences, 18 student chapters are established across various regions in India. These student chapters emerged as an effective means of promoting geosciences as a subject, exposing students to nuances of hydrocarbon exploration and exploitation. 

IndusInd Bank Launches 'NRI Homecoming' Festival, Elevating Banking Experience For Non-Resident Indians


Bunch of attractive offers on banking products & services including limited period specially curated attractive interest rates of: 

upto 6.75% p.a on NRE/NRO Savings Accounts 

upto 7.50% p.a on NRE/NRO Deposits 

upto 5.95% p.a on USD FCNR Deposits 

Exclusive & insightful financial literacy sessions for NRIs 

Bangalore, 3rd November, 2023:  IndusInd Bank today launched 'NRI Homecoming' festival, commemorating the return of Non-Resident Indians (NRIs) to the country to reunite with their families, coinciding with the ongoing ICC Men's Cricket World Cup 2023, the upcoming year-end holiday season, and the highly anticipated Pravasi Bharatiya Divas in January 2024. This initiative aims to create a memorable experience for clients through a series of celebratory events and attractive offerings on banking products & services.  

As part of the NRI homecoming festival, the Bank provides limited-period benefits that include interest rate of up to 6.75% p.a. on NRE/NRO Savings Accounts, interest rates of up to 7.5% p.a. on NRE/NRO Deposits and interest rates of up to 5.95% p.a. on USD FCNR Deposits. Further, IndusInd Bank has planned an elaborate and festive celebration, with branches adorned and various activities scheduled to warmly welcome NRIs.   

Moreover, ‘NRI Homecoming’ program also includes informative sessions on financial literacy, providing valuable insights and guidance to NRIs and PIOs regarding their financial requirements before returning overseas. These sessions, led by experienced financial planners, aim to assist NRIs in securing their financial objectives effectively. 

With a strong focus on customer convenience, the Bank focuses on facilitating a seamless NRI Digital Account Opening platform with features like My Account My Number, WhatsApp Banking, and Finger Print Banking. With 198 NRI-focused branches, personalized services are assured. Additionally, the Bank offers Indus Fast Remit for easy fund transfers from the USA and Singapore and a proficient Virtual Service team and 24x7 Call Centre for NRIs settled abroad. 

The 'NRI Homecoming' program underscores IndusInd Bank's commitment to providing comprehensive and tailored financial solutions, ensuring a seamless and enriching banking experience for the NRI community. 

About IndusInd Bank:

IndusInd Bank Limited commenced its operations in 1994 catering to the needs of consumer and corporate customers. Since its inception, the Bank has redefined the banking experience for its customers including various government entities, PSUs, retail and large corporations. As on September 30, 2023, IndusInd Bank has a customer base of approx. 37 million, with 2631 Branches/Banking Outlets and 2903 ATMs spread across geographical locations of the country and covering 1,43,000 villages. The Bank has representative offices in London, Dubai and Abu Dhabi. The Bank believes in driving its business through technology that supports multi-channel delivery capabilities. It enjoys clearing bank status for both major stock exchanges BSE and NSE and settlement bank status for NCDEX. It is an also an empanelled banker for MCX.

RATINGS

Domestic Ratings:

CRISIL AA + for Infrastructure Bonds program/Tier 2 Bonds

CRISIL AA for Additional Tier 1 Bonds program

CRISIL A1+ for certificate of deposit program / short term FD program

IND AA+ for Senior bonds program/Tier 2 Bonds by India Ratings and Research

IND AA for Additional Tier 1 Bonds program by India Ratings and Research

CARE A1+ for Certificate of Deposits

International Ratings:

Ba1 for Senior Unsecured MTN programme by Moody’s Investors Service

Visit us at https://www.indusind.com/   

Twitter:  @MyIndusIndBank   

Facebook: https://www.facebook.com/OfficialIndusIndBankPage   

Instagram: https://www.instagram.com/indusind_bank/ 

MAGGI Unleashes Potential Of Millets With New “MAGGI Oats Noodles With Millet Magic”


Nestlé India has added a new offering in their Millet-based product portfolio with the launch of MAGGI Oats Noodles with Millet Magic, under MAGGI Oats Noodles sub-brand. Consumed by nearly two-third of the Indian households, MAGGI noodles can contribute positively to make millets mainstream in India.

The new product offers a combination of two millets - Sorghum (Jowar) and Finger Millet (Ragi), along with goodness-filled oats. MAGGI has taken the flavorful Masala direction to make millets enjoyable and elevate the experience.

Commenting on the launch, Mr. Rajat Jain, Director – Foods Business, Nestlé India, said, “We are excited to introduce the new MAGGI Oats Noodles with Millet Magic with goodness of millets. This launch is in line with MAGGI’s commitment to provide consumers with diverse options by recalibrating innovations. With this new product we have combined oats with Indian Millets to offer consumers a product which is a source of fiber and protein. Over the four decades of our existence in India we have received immense love from our consumers. We are confident that the MAGGI Oats Noodles with Millet Magic will be received by our consumers with equal love and enthusiasm.”

The MAGGI Oats Noodles with Millet Magic comes as a part of Nestlé India’s new millet-based offerings across categories. Nestlé R&D Centre India Private Limited, Manesar (a subsidiary of Nestlé S.A and a part of Nestlé’s global R&D network) signed an MOU with Nutrihub-IIMR with an aim to collaborate in areas such as millet processing, health and nutrition benefits, millet sustainable regenerative agriculture practices and start-up collaborations. Coming from the house of MAGGI, consumers can be assured of great taste, with a tastemaker combining 20 spices & herbs.

MAGGI Oats Noodles with Millet Magic will be available at major metros and will be priced at INR 175 for a pack of 4 serves (298 g).

KPIT Reports Q2 FY24 Results With CC Revenue Growth Of 51.7% Y-o-Y And Upgrades Revenue Guidance To 37%+


·         Clocks Q2 FY24 Revenue of USD 145.2 MN; CC growth of 51.7% YOY; PAT grows 68.7% YOY

·         FY24 CC Growth outlook increased to 37%+ from 27% - 30% earlier, EBITDA Outlook increased to 20%+ from 19%-20% earlier

·         Marks 13th consecutive quarter of steady revenue and EBITDA growth

NSE: KPITTECH BSE: 542651: KPIT Technologies, an independent software integration partner to the automotive and mobility ecosystem for making software-defined vehicles a reality, announced financial results for Q2 FY24.

Performance overview

§  Q2 FY24 Revenues

o   CC Revenue growth of 51.7% Y-o-Y & $ Revenue Growth of 54.2% Y-o-Y

o   CC Revenue growth of 9.0% Q-o-Q & $ Revenue Growth of 8.4% Q-o-Q

o   Broad-based growth across practices and verticals - Growth led by Strategic Accounts, Passenger Car vertical, Electric Powertrain, Autonomous Driving and Digital Connected Solutions practices.

§  Q2 FY24 EBITDA and Net Profit

o   EBITDA at 20% post wage hikes

o   73.7% Growth Y-o-Y and 9.1% Q-o-Q

o   PAT Grows 68.7% Y-o-Y

o   EBITDA margin maintained at 20% post full quarter impact of wage hikes during the quarter. Gross Impact of wage hikes was 250 bps which was offset by revenue growth and net realization improvement

§  TCV of new engagements won during Q2 FY24: $156 million

§  Talent

o   Global employee count crosses 11970

o   Strong focus to improve quality of incoming talent; Focus on technical and managerial leadership

Commenting on the performance of Q2 FY24, Kishor Patil, Co-founder, CEO and MD, KPIT said, “We are delighted to deliver another quarter, consistent with our robust performance over the last 3 years. Our medium-term business fundamentals and growth drivers remain unchanged. While the geopolitical situation and economic uncertainty across geographies is leading to a softer macro environment, we keep a watchful eye on the impact on our clients and their business priorities. Our clients remain committed to making investments in newer, relevant technologies. Basis our performance so far and near-term visibility, we raise our CC revenue growth outlook for FY24 to 37%+ growth and increase EBITDA margin outlook to 20%+.”

Sachin Tikekar, President and Joint MD, KPIT said, “Our relationships with our Strategic Clients continue to get deeper and wider, leading to increased strategic engagements. We will sharpen our focus further on commercial vehicles in the near term. Attrition continues to move in the right direction. As we focus on effective delivery of complex large engagements, we continue to lay emphasis on zero-defect delivery. We are progressing well on co-creation of the sustainability roadmap with our employees. We are happy on integration of the acquired entities and are on track for achieving stated medium-term strategic objectives.”

About KPIT:

KPIT Technologies is a global partner to the automotive and mobility ecosystem for making software-defined vehicles a reality. It is a leading independent software development and integration partner helping mobility leapfrog towards a clean, smart, and safe future. With 11000+ automobelievers across the globe specializing in embedded software, AI, and digital solutions, KPIT accelerates its clients’ implementation of next-generation technologies for the future mobility roadmap. With engineering centers in Europe, the USA, Japan, China, Thailand, and India, KPIT works with leaders in automotive and mobility and is present where the ecosystem is transforming.

For more details visit www.kpit.com

Infibeam Avenues Ltd To Develop Self-Sufficient & Symbiotic AI Ecosystem For Tech And AI Businesses


* Successfully acquired Sintex Corporate House from Aavas Trust (Aditya Birla Group) for around Rs 1 Billion.

* Poised to reap significant benefits from the Gujarat Government’s IT/ITeS Policy 2022-27

* IT/ITes policy offers one-time CAPEX support of up to Rs 2 Billion.

* Company aspires to emerge as a key player in the AI-based fraud detection and prevention market.

* Global fraud detection & prevention market size was $26 Billion in 2021 & is projected to surge to $129 Billion by 2029. 

Infibeam Avenues Ltd, India’s leading listed fintech company, today announces that the company has moved one step closer towards successfully executing its plan for fostering the development of an AI and tech ecosystem, which can be finely tuned to meet the specific requirement of the company’s Artificial Intelligence (AI) operations while facilitating AI startups and businesses flourishing independently in a mutually beneficial ‘symbiotic’ framework.

As a preliminary move in establishing the envisioned IT and AI  Hub ecosystem, the Infibeam Avenues Ltd’s subsidiary Infibeam Projects Management Pvt Ltd has successfully acquired the partially constructed Sintex Corporate House from Aavas Trust, owned by Aditya Birla Group.  The deal has been concluded with an investment of approximately INR 1 Billion, securing a plot area spanning about 76,250 square feet, along with a partially constructed building covering an area of 420,000 square feet.

The newly acquired building will be an extension of Infibeam Avenues Ltd’s planned GIFT city AI Hub. In the first quarter of FY24, the company had announced its major plans to foray into Artificial Intelligence (AI) enabled fraud detection & prevention market space and a plan to come up with India’s first AI Hub at GIFT city.

The company is poised to reap significant benefits from the recently introduced IT/ITeS Policy 2022-27 by the Gujarat Government. This policy not only offers a plethora of incentives and advantages, but one standout feature is the one-time CAPEX support of up to INR 2 Billion. The company is eager to leverage this incredible opportunity and expects to harness the full potential of this policy to fuel its growth and success.

"We are focusing on cultivating a harmonious AI and tech self-sufficient and symbiotic ecosystem, one that will not only bolster Infibeam's expansion within the AI and software development sector but also nurture the emergence of independent AI and technology enterprises in India," said Mr. Vishal Mehta, the Chairman and Managing Director of Infibeam Avenues Ltd.

The Ahmedabad campus, which will be the extension of GIFT city’s AI Hub, will have company’s own in-house team and it will house strategically invested AI and technology businesses under one roof, further enhancing the synergy and innovation within the ecosystem.

As part of the 'Symbiotic' framework, AI and tech companies will gain access to dedicated space within the 'AI & Tech Hub, where they can work in a collaborative ecosystem. This strategic location will empower these enterprises to offer their specialized products and services to enhance Infibeam Avenues Ltd's Artificial Intelligence (AI) operations. Concurrently, the company will also provide a comprehensive support system that nurtures these businesses, enabling them to flourish independently while contributing to a thriving AI ecosystem.

Mr Vishal Mehta further emphasized that the successful culmination of this deal represents a pivotal stride in the establishment of enduring AI ventures, catering to both domestic and global markets, particularly in the realm of fraud detection.

The company aspires to emerge as a key player in the AI-based fraud detection and prevention market, which had an estimated market size of approximately US$26 Billion in 2021 and are projected to surge to US$129 Billion by 2029. 

To facilitate these endeavours, the company established its dedicated AI vertical business unit, known as FAR (Fraud Detection, Authentication, and Risk Identification). Within this unit, the company will develop a range of tailored AI-based products and services designed to identify payment and financial frauds across various sectors, including banking, financial services, insurance, FMCG, manufacturing, fintech, utilities, government, and government agencies.

The company’s consolidated net profit, excluding the mark-to-market movement from investment in listed security, rose 191% YoY to INR 383 Million in the second quarter of FY24, while revenue surged by 66% to INR 7,899 Million.

About Infibeam Avenues Limited:

Infibeam Avenues Ltd. is one of the leading global financial technology (fintech) company offering comprehensive digital payment solutions and enterprise software platforms to businesses and governments across industry verticals. The company's payment infrastructure solution includes acquiring and issuing solutions and offering infrastructure for banks. The core Payment Gateway (PG) business provides over 200 plus payment options to the merchants allowing them to accept payments through website and mobile devices in 27 international currencies. Infibeam Avenues' enterprise software platform hosts India's largest online marketplace for government procurement. The company processed transaction worth INR 4.5 lac crore (US$ 54 billion) in FY23. Company currently has over 8 million plus clients across digital payments and enterprise software platforms. The company's vast clientele includes merchants, enterprises, corporations, governments and financial institutions in both domestic (India) as well as international markets. Infibeam Avenues' international operations are based in the United Arab Emirates, Kingdom of Saudi Arabia, Australia and the United States of America. We also have business presence in Oman working with three of the largest banks in the country.

Thursday, November 2, 2023

KreditBee Sees 2x Growth In Loan Disbursement; Bets Big On Upcoming Festive Season


KreditBee, a leading fintech platform that offers a range of personal loans saw a remarkable growth in the loan disbursements. In FY23, the company’s disbursement grew over 2X to ~Rs. 14,000 crores against ~Rs. 5,800 crores in FY22. This was led by multiple factors like increased digital adoption, advanced technology utilisation by lenders, superior customer experience by fintech players, faster loan disbursals, among others.

“India, the world's fastest-growing major economy, enjoys a significant middle-income population which is at the forefront of adopting digital financial products for achieving short and long-term financial goals. At KreditBee, we are committed to financial inclusion and help Bharat meet its aspirations. We are glad to have served over 10 million customers across 19,000 pin codes and are looking forward to deepening our reach further. We have experienced a robust H1 FY24, owing to strong demand in loan book and with the onset of festive season, complemented by the brand's diverse product portfolio, we are confident to double our loan book and see 60-70% growth in disbursements by the end of March 2024”, said Vivek Veda, Co-Founder & CFO, KreditBee.

KreditBee recently launched the campaign 'Har Tyohaar Mein Saath' to demonstrate its dependability and legitimacy for the Indian middle class in both metros and towns. The campaign emphasises that festive joy is unique to each person and not necessarily about picture-perfect celebrations seen in films/ ads. The brand stands as a trusted partner, ready to help customers celebrate for any reason, portraying the company as a dependable and legitimate lender, offering unwavering support for various festive traditions, rituals, and personal celebrations.

The brand makes financing accessible to the underserved segments of the country that are deprived of formal credit. Launched in 2018, the platform offers multiple types of personal loans up to Rs. 4 lakh, and digital gold investment products. Apart from digital lending, KreditBee has forayed into digitally-enabled secured loans and loans against property.

KreditBee is a Series-D funded entity and has a cap table of marquee investors like Advent International, Premji Invest, Motilal Oswal Alternates, TPG-NewQuest, Mitsubishi UFJ Financial Group, ICICI Bank and Mirae Asset Venture Investments. Currently, it has around 12 co-lending partners.

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