Whistle An Advanced Dental-Beauty Brand, Redefines Bridal Confidence With Beautiful Smile

“Whistle”, the trendsetter in cosmetic dentistry, has taken the world of beauty and confidence to newer heights as the presenting sponsor of the 'Bridal Luxury Edition' fashion show in Bengaluru. This luxurious event, hosted by Prasad Bidapa Associates on 28th October, was a star-studded affair that witnessed the presence of renowned designers like Ritu Kumar, Suneet Verma, P.N. Rao, Geisha Designs, Deepam Silk, Darshi Keerthisena, and Dimuthu Sahabandhu, showcasing the fusion of fashion and dental elegance.

“Whistle”, left an indelible mark on this glamorous evening by emphasizing the significance of beautifully aligned teeth. Whistle, has joined hands with Clove Dental - India’s largest dental chain, with 425+ clinics, 1000+ dentists and 80+ orthodontists, to give each individual, a best-in-class smile enhancing dental experience.

Mr. Amarinder Singh, CEO of Whistle said, "At Whistle, our vision is always to provide healthy and beautiful smiles. I have always maintained that teeth are the most important and conspicuous part of our face and Smile is a big part of the facial structure. A perfect smile is the last frontier of beauty, and Whistle is here to deliver beautiful smiles for 1.4 billion Indians, one smile at a time.”

Dr. Amit Sachdeva, Chief Product Officer of Whistle, commented, “Everyone has a unique smile which not only enhances their beauty but also defines their personality. We at Whistle have used an innovative shape memory polymer material coupled with highly precise 3D printing technology to develop a state-of-the-art Smile Enhancement product called ‘Whistle Aligners’. These Aligners are designed using AI software which is further enhanced by expertise derived from Clove Dental’s most experienced dentists and orthodontists.”

The 'Whistle Zone,' an exclusive area at the event, embodied the spirit of inner happiness. It showcased our innovative dental solutions, including Whistle Aligners, which offer discreet and effective teeth alignment solutions, empowering individuals to embrace their true selves with confidence and self-assurance. Whistle Aligners, produced in partnership with Clove Dental, were the undeniable stars of the evening, demonstrating their revolutionary ability to fix and elevate smiles in a subtle, non-intrusive manner.

Whistle is not just a dental products brand; it is a beacon of beauty and confidence, guiding individuals on their journey to inner happiness. Our first product, Whistle Aligners, is your passport to a radiant, confident smile, allowing you to embrace your true self and exude beauty and confidence with every grin. Join us on this transformative journey, where smiles are the ultimate statement of inner happiness. Whistle: Where Your Smile Redefines Beauty and Confidence!

Olive By Embassy Spearheads The Future Of Hospitality With Trailblazing Hybrid Model Launch

~ Revolutionizing Travel: Olive's Hybrid Hospitality Responds to the Varied Demands of Today's Travellers ~

~ Industry first to adapt innovative approach ~

Olive by Embassy (Olive), a pioneering multi-brand hospitality management company, is pleased to announce its foray into the domain of hybrid hospitality and leisure. Under this innovative strategy, Olive introduces four distinctive brands designed to meet the diverse needs of today's travellers, influenced by the pandemic.

·         Olive Life: Tailored for extended stays that imbibe community living

·         Olive Zip: Caters to budget-conscious travellers

·         Olive Hotels: Delivering premium accommodations

·         Select Olive: Elevating the experience with luxury offerings

Olive's pioneering approach to hybrid hospitality underscores a "hospitality first" ethos. There’s an increasing demand for multifunctional spaces that foster connections and enhance guest experiences. Hybrid hospitality seamlessly combines a range of concepts, encompassing hotels, coliving, coworking spaces, members' clubs, wellness facilities, and dining options, all within a single location.

Olive offers a range of accommodation options customised for different market segments. Olive Life targets students and young professionals in Tier 1, 2, and 3 cities, offering stays lasting three months or more. Olive Zip is designed for budget-conscious travellers in similar locations, providing economical daily stays. Olive Hotels cater to affluent travellers, offering a broad selection of rooms and amenities, while Select Olive indulges guests with lavish experiences in leisure destinations. Across these options, guests enjoy the benefits of AI-powered operations, robust security measures, and exclusive discounts at partner restaurants.

With a progressive vision to reshape the hospitality sector, Olive aims to expand its presence pan-India and introduce premium resorts and luxury stays in all major leisure destinations. Currently, Olive's properties have a cumulative capacity of 3,842 beds (1,921 keys), with plans to increase this capacity to 9,000 beds (4,500 keys) across Bangalore, Mumbai, and Goa, as well as new markets such as Hyderabad and Pune within the next 12 months. This expansion will also generate employment opportunities for 1.350 employees across various cities.

Discussing Olive's growth plans, Mr. Kahraman Yigit, Co-Founder and CEO of Olive by Embassy, stated, "Olive's distinctive offering underscores our unwavering commitment to a design philosophy that prioritises guest comfort and flexibility. As a hybrid product, Olive aims to bridge the gap between short-term and long-stay accommodations while preserving the flexibility and simplicity of booking, akin to reserving a hotel room—no deposit, no questions asked. Our strong emphasis on technological integration empowers us to provide a seamless, trouble-free experience for our guests. Our vision is to position Olive as a brand-agnostic hospitality operating platform, where our focus is on delivering unparalleled flexibility, service, and comfort."

"In our endeavour to redefine the future of hospitality, we are determined to establish Olive as the foremost destination for the modern millennial members’ club, ushering in a new era of hospitality tailored to the needs of the tech-savvy, discerning traveller," he added.

Olive by Embassy is among the pioneering hospitality management companies in India to have developed its own remote operational system, driven by strategic partnerships with Staqu, Zoom, and LivinSoft.

For more information, visit: www.oliveliving.com

Air India Express Relocates Its Operations To Terminal A (TA), Abu Dhabi, From 1st November

Air India Express announced that the airline would be moving its operations to the newly launched Terminal A (TA) at Abu Dhabi International Airport (AUH Airport) from 1st November. Air India Express operates over 300 flights daily across 30 domestic and 14 international airports with a fleet of 56 aircraft. 

Abu Dhabi is a key market for Air India Express, and the airline operates 29 weekly departures connecting Abu Dhabi to Calicut, Kannur, Kochi, Mangaluru, Tiruchirappalli, and Thiruvananthapuram and will increase the frequency to these destinations to 31 in December as part of its winter schedule.

The newly inaugurated Terminal A at Abu Dhabi International Airport, formerly known as Midfield Terminal during its construction phase, boasts the capacity to comfortably accommodate up to 45 million passengers annually. This state-of-the-art terminal serves as a seamless extension of Abu Dhabi International Airport and is situated in the Al Matar area, accessible via Sheikh Zayed Bin Sultan Street - E10.

Inside Terminal A, passengers will find a technologically advanced infrastructure, featuring 34 eGates equipped with passport and eye scanning capabilities, along with 38 immigration counters. The terminal will implement cutting-edge facial recognition technology to streamline passenger processing, ensuring minimal wait times and enhanced efficiency.

The newly launched terminal encompasses a sprawling 35,000 square metres of retail space and will be hosting a grand total of over 160 shops and food and beverage outlets. This expansive offering promises a diverse array of shopping and dining opportunities, enriching the overall travel experience for guests.

About Air India Express

Air India Express, New India’s Smart Connector, is a subsidiary of Air India and a part of the Tata group, operating over 300 flights daily across 30 domestic and 14 international airports with a fleet of 56 aircraft, comprising 28 Boeing 737s and 28 Airbus A320s. Air India Express invites guests with the proposition to ‘Fly As You Are’, using thoughtfully considered technology to enable flyers to personalise and take charge of their travel experience. The airline offers Gourmair hot meals, comfortable seats, pioneering in-flight entertainment AirFlix, and a host of exclusive loyalty benefits for members of the Tata NeuPass rewards program. With a sense of unique Indian warmth, extending unique features on its award-winning website, airindiaexpress.com.

In January 2022, Air India Express, together with Air India, was successfully privatised, with ownership returning to the Tata group that had initially founded Air India.

Sony India Announces Two New Alpha 7C Series Cameras

* Including the Alpha 7CR with 61MP[i] high-resolution sensor and the Alpha 7C II with the latest still image and video performance

Alpha 7C II                                                                                   Alpha 7CR

Sony India today announced the release of two new additions to the Alpha 7C series of compact full-frame interchangeable lens cameras, the Alpha 7C II and Alpha 7CR. The Alpha 7C II is equipped with a full-frame image sensor with approximately 33.0 effective megapixels and features the latest still image and video functions and performance in a compact and lightweight design (approximately 124mm wide x 71.1mm high x 63.4mm deep and weighs approximately 514 g[ii]). It is the second-generation version of the Alpha 7C series, which is celebrated for its combination of performance and features in a compact size, perfect for a wide range of shooting scenarios such as travel and street photography.

The Alpha 7CR is a new compact full-frame interchangeable lens camera, boasting the high-resolution and rich gradation performance of a full-size image sensor with approximately 61.0 effective megapixels, the same sensor found in the Alpha 7R V, into a compact and lightweight body (similar size and weight as the Alpha 7C II2, approximately 515 g). In addition to daily snapshots, it easily realises high-quality image capture in a wide variety of settings, such as portrait, wildlife, and landscape photography, realising the combination of extreme high-resolution image capture with mobility and lightweight.

Both models are equipped with the same AI-processing unit and BIONZ XR® processors found in Sony’s newest interchangeable lens cameras such as the Alpha 7R V and Alpha 6700. Real-time Recognition AF recognises a wide variety of subjects with high accuracy, and 5-axis in-body image stabilisation provides a seven-step shooting advantage when capturing stills. In terms of video performance, both models support high-quality 4:2:2 10-bit video recording up to 4K60p[iii] , and both models support Sony’s acclaimed S-Cinetone colour science for rich cinematic video. In addition, they have Active Mode in-body image stabilisation, AI-based Auto Framing, digital-audio interface support, and other features that support high-quality video shooting.

As the demand for sending and sharing captured content on social media networks (SNS) has increased, more creators are looking for a combination of compact size and high imaging performance in mirrorless interchangeable lens cameras. With the introduction of the Alpha 7C II and Alpha 7CR, which achieve high mobility and high-quality image expression in a compact size, Sony responds to the wide range of image expressions sought by creators.

“At Sony, our unwavering dedication is to set new benchmarks and elevate the standards for photography and videography. With the launch of the Alpha 7C II and Alpha 7CR models, we offer an ingenious solution that caters to specific requirement of the consumers. By seamlessly integrating advanced technology with user-friendly design, we take the game to the next level offering unlimited creative potential" said Mukesh Srivastava, Head Digital Imaging Business, Sony India

Main Features of the Alpha 7C II

·         Equipped with a full-frame back-illuminated Exmor R® CMOS sensor with approximately 33.0 effective megapixels and the latest BIONZ XR® image processing engine to achieve high imaging performance. For capturing either still images or movies, users can easily enjoy high-quality image capture in a wide range of scenes such as travel and daily snapshots.

·         Compared to the Alpha 7 IV which is approximately 131.3 mm x 96.4 mm x 79.8 mm and weighs approximately 658 g2, the ?7C II is up to 22% lighter and has up to 45% less volume.

·         The standard ISO sensitivities range from 100 to 51200 for both still images and movies (expanded ISO 50 to 204800 for still images), enabling high-sensitivity, noise-free shooting.

Main Features of the Alpha 7CR

·         Equipped with a full-frame back-illuminated Exmor R® CMOS sensor with approximately 61.0 effective megapixels and the latest BIONZ XR® image processing engine to achieve high-resolution and high-definition imaging performance.

·         Compared to the Alpha 7R V which is approximately 131.3 mm x 96.9 mm x 82.4 mm and weighs approximately 723 g2, the Alpha 7CR is approximately 2 9% lighter and has approximately 53% less volume.

·         The standard ISO sensitivity ranges from 100 to 32000 for both still images and movies (expanded ISO 50 to 102400 for still images).

·         In addition to 7.0-step[iv] optical 5-axis in-body image stabilisation, even slight blurring at the 1-pixel level is detected and corrected.

·         Equipped with a Pixel Shift Multi Shooting that takes multiple images and synthesises them on a PC to create an image with a sense of high resolution.

·         By combining with the grip extension GP-X2 included with the Alpha 7CR[v], you can shoot comfortably with a stable hold even when shooting for long periods of time or using a telephoto lens.

Common Features of the Alpha 7C II and Alpha 7CR

1. Compact size and high mobility

Both models are easy to handle and easy to carry. Compact size (both models are approximately 124 mm wide x 71.1mm high x 63.4mm deep) and weigh approximately 514 g2 for the Alpha 7C II and approximately 515 g2 for the Alpha 7CR. The user can choose their favourite lens from Sony's extensive E-mount series of more than 70 and enjoy a variety of image expressions unique to full size in both still images and movies.

2. AF performance with improved subject recognition performance thanks to the built-in AI processing unit

Equipped with the same AI-processing unit as the Alpha 7R V, it recognises subjects with high accuracy with Real-time Recognition AF. For example, when taking a picture of a person, even if the person takes a complicated pose or their face is hidden, the pose estimation technology can be used to capture and track the subject with high accuracy. In addition to the existing people and animals of the Alpha 7C series, it is now possible to recognise birds, insects, cars, trains, and airplanes as subjects that can be recognised.

3. Advanced video performance

The Alpha 7C II and Alpha 7CR condense high-resolution and detailed video data equivalent to 7K and 6K, respectively, and can output high-quality 4K video. Equipped with S-Log3, which supports a wide latitude of 14+ stops[vi], it renders rich gradation with little overexposure and underexposure even in scenes with contrast. Also, in Log shooting mode, the LUT imported by the user can be displayed on the camera monitor image, allowing the user to shoot while checking the finished image in post-production. In addition, it is equipped with the S-Cinetone™, a unique Sony feature which can create a cinematic look straight out of the camera without post-processing. Based on Sony's Cinema Line technology, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin colour to deliver cinematic quality. It also features Creative Look, which allows you to easily change the look and feel of video and still images.

4. Operability and connectivity

Equipped with a touch-operable vari-angle LCD monitor, intuitive operation with the latest touch menu supports comfortable shooting. In addition to the front dial that allows the user to assign their favourite functions, the still image/movie/S&Q switch dial, and an XGA high-resolution viewfinder, etc., it is easy to use. It is equipped with a 7.0-step4 optical 5-axis in-body image stabilisation to support stable camera work.

In terms of connectivity, the camera is newly compatible with the smartphone application Creators' App[vii] that easily uploads videos and still images taken with the camera to a cloud service, allowing remote camera operation and image transfer from the camera to mobile devices.

5. Designed with environmentally friendly principles in mind

Over the past 11 years, Sony has replaced approximately 395 tons[viii] of virgin plastic with recycled plastic in digital cameras and digital video cameras. Recycled materials, including SORPLAS™[ix], are used for the camera body, reducing environmental impact without sacrificing functionality. In addition to being equipped with Sony’s Screen Reader function[x] that reads menus and video playback screens aloud to assist operations, a new menu Magnify Display function has been added to support the creative activities of a variety of creators.

Pricing and Availability

The Alpha 7C II and Alpha 7CR cameras will be available across all Sony Center, Alpha Flagship stores, Sony authorized dealers, ecommerce websites (Amazon and Flipkart) and major electronic stores across India.

Torque Pharma Introduces Its Newest Product Under “Torque Refresh Hair Removal Cream”

* The product is priced at INR 90 for 60 gms, which is available at retail stores and online at Torqueonline.co.in 

Torque Pharma, a prominent player in the pharmaceutical sector, has unveiled its “Hair Removal Cream” as part of the Torque Refresh Personal Care Brand. This hair removal cream is offered in three delightful variants: Strawberry, Aloe-Vera, and Rose essence. It stands out as it is free from ammonia and contains natural ingredients known to be beneficial for all skin types.  

The presence of natural components in the cream not only facilitates the removal of fine hair on areas like legs, arms, and underarms without causing burns, nicks, or cuts but also contributes to de-tanning the skin. Moreover, the cream boasts an added moisturizer, ensuring a flawlessly smooth and long-lasting effect in preventing the skin irritation. A notable advantage of this product is that it dissolves hair beneath the skin's surface, as opposed to merely removing surface hair, resulting in a longer-lasting hair-free experience. 

Commenting on the launch, Mr. Abhay Iqbal Singh Bedi, Director of Torque Pharmaceuticals, said, "We are thrilled to introduce our latest offering under the Torque Refresh Personal Care Brand. This cream exemplifies our commitment to enhancing overall quality of life, extending beyond the realm of curing illnesses. With its natural ingredients, this cream ensures that individuals can enjoy long-lasting hair-free skin, accompanied by hydration, brightness, and de-tanning. We eagerly await feedback from our valued customers." 

To cater to a wider audience, Torque Refresh Hair Removal Cream is reasonably priced at INR 90, providing a generous 60-gram product quantity (50+10). Torque Refresh Hair Removal Cream is available at nearby retail outlets and conveniently purchase it online at Torqueonline.co.in. 

Buy here-  https://torqueonline.co.in/product-category/skin-facial-care/hair-removal-creams/  

About Torque Pharma:  

Founded as a generic pharmaceutical organization, Torque Pharma strides ahead with the legacy of over four decades as the torchbearers of positive change driven by unwavering ethical standards and practices. Right from our inception, we have been committed to rewriting the definition of excellence within the healthcare ecosystem. Our mission, "Better Together," is a testament to our dedication towards continuous evolution alongside the people who collectively shape our society, as we believe that “togetherness” makes the world a better place. Torque Pharma has expanded its scope into the FMCG and Ayurvedic sectors, aligning with its unwavering commitment to providing high-quality, accessible healthcare for all. Not only does Torque Pharma have a significant national presence pan India, but also internationally as its products are available in select countries. Our portfolio consists of an extensive range of products that elevate the quality of living. Join us in our journey to drive innovation, leave a lasting positive impact, and help us shape a healthier world made better together. 

Noteworthy brands in its portfolio include Torex, No Scars, Torque’s Orthomac, Hemo Forte, Hemo Plus, Foot Guard, Torque Refresh, Multi Power, JAL, U-B Fair, Ketomac, Kesh 999, Medisalic, and more. 

Building Your DataCenter: Sustainable And Resilient With Team Computers

In today's digitally-driven world, data centers have emerged as the lifeline of our online existence. Acting as the nerve center for data storage, processing, and distribution, they serve as the backbone of our daily digital experiences, facilitating everything from streaming entertainment to e-commerce and social interactions.

Recognizing the critical need for data center modernization, Team Computers, a leading IT solutions provider in India, organized an insightful event on October 27th in Delhi. The event shed light on the indispensable role of data centers in reshaping businesses by amalgamating tradition with cutting-edge technology, positioning data centers at the forefront of this transformation.

Industry Veteran N K Singh, Founder of DataCenter Guru opened the event speaking about the future of data centers, delving into the journey from Industry 4.0 to 5.0, and spotlighting the dynamic realm of modernizing data centers while ensuring resilience and compliance. With a focus on propelling industries towards a smarter and more interconnected future, the event redefined the essence of modern industrialization.

Heading the discussion Punit Khare, National Delivery Head - Services, Team Computers highlighted the dynamic landscape of modernizing data centers, emphasizing the paramount importance of resilience and compliance, essential for ensuring uninterrupted service in the digital age.

 Furthermore, Team Computers' dedication to bridging the gap between IT solutions and business requirements underscored the potential benefits of embracing modernized infrastructure for businesses. The event left a lasting impression, meticulously curated with an exquisite blend of sophistication and valuable insights by IT professionals from different spheres.

Rakesh Kumar, Director of Channel Alliance at Vertiv, emphasizes the importance of leveraging environmentally friendly resources to ensure sustainable technological advancement, prioritizing energy efficiency and minimizing the environmental impact.

Certainly, this commitment from Team Computers aligns with the growing emphasis on sustainability. By collaborating with Vertiv, their focus on providing sustainable and resilient data center infrastructure contributes to reducing carbon footprints and improving Datacenter Power Usage Effectiveness (PUE), thereby fostering a more environmentally conscious and efficient approach to technology operations.

Looking ahead, the upcoming Data center-themed event in Chennai signifies the ongoing pursuit of a future where seamless collaboration, heightened security, and streamlined technology play pivotal roles in fostering organizational success..

Drools Pet Food Unveils Ambitious Initiatives To Elevate Pet Healthcare Services In India

·         Launch the ‘Vet Thrive’, a vet clinic upgradation scheme, with a substantial investment of INR 25 crore to enhance veterinary clinics nationwide

·         Expands into the Small Animal Pharmaceutical business with the introduction of 'Drools Veterinary Health’

Drools Pet Food Pvt. Ltd., India's leading pet food brand, has announced two transformative initiatives that are poised to redefine the landscape of pet healthcare services and veterinary practices across the nation.

Drools has introduced ‘Drools Vet Thrive’, a vet clinic upgradation scheme, a visionary initiative designed to elevate pet healthcare services nationwide. With a substantial investment of INR 25 crores, this pioneering initiative is set to reshape the landscape of pet healthcare services and veterinary practices across India, marking a significant milestone in the commitment to animal welfare and well-being.

This comprehensive scheme aims to elevate pet healthcare services by deploying state-of-the-art equipment, including advanced diagnostic instruments and surgical gear, across veterinary clinics in India. It also equips veterinarians with cutting-edge tools, ensuring the delivery of superior care to pets.

In another strategic diversification, Drools is venturing into the Small Animal Pharmaceutical arena with the launch of 'Drools Veterinary Health.' The launch was facilitated by Malika Arora at the Federation of Asian Small Animal Veterinary Association (FASAVA) Congress 2023, one of the biggest Veterinary events held at Hotel Westin Mumbai.

Dr. Shashank Sinha, CEO and Veterinarian at Drools Pet Food Pvt. Ltd., “At Drools, we are deeply committed to the holistic well-being of pets. Our 'Drools Vet Clinic Upgradation Scheme' and the launch of 'Drools Veterinary Health' highlight our unwavering dedication to enhancing pet healthcare and providing pets with the best possible care. By extending these enhancements to veterinary clinics nationwide, we are ensuring that pet parents across the country can access top-tier pet healthcare services. The introduction of 'Drools Veterinary Health’ underscores Drools' dedication to comprehensive pet care and underscores our vision to become a holistic partner within the pet healthcare ecosystem. Both of our pioneering initiatives are designed to ensure that our furry companions receive the care, attention, and love they truly deserve.”

President of Pet Practitioners Association of Mumbai (PPAM), Dr Dhananjay Bapat, said, “Drools is spearheading the liaison of India's pet care and vet services with the international veterinary community. This is a crucial step in India's journey to achieve global standards in pet care. By collaborating with international organizations such as FASAVA and WSAVA, Drools is not only providing Indian veterinarians with access to the latest global best practices but also enabling them to learn from and share knowledge with their international counterparts.”

Applauding this initiative, Dr. S Yathiraj, President, Pet Practitioners Association of Karnataka (PPAK) and former Dean of Veterinary College, KVAFSU, Bangalore, states, “The need to improve veterinary services in India is critical, and Drools is playing a vital role in making this happen. The company's initiatives are helping to address and improve access to care for animals and raise awareness about the importance of veterinary care. This is having a positive impact on pet welfare, public health, and the economy. I commend Drools for its commitment to improving veterinary services in India."

Drools has earned a reputation for delivering high-quality, balanced, and nutritious pet food, consistently setting industry standards in pet care and nutrition. As a brand synonymous with quality, Drools is committed to fostering healthier, happier lives for pets and their owners.

About Drools:

Drools, India’s only MNC pet food company was established in 2010 by Fahim Sultan and is the flagship brand of DROOLS PET FOOD PRIVATE LIMITED.  Set up in 2009 to focus on nutrition, health and welfare of pets, Drools was born to bridge a gap and ensure that all pets received the right kind of clean ingredients with wholesome balanced nutrition. The production of pet food for dogs and cats began in 2010 and Drools today, is one of the fastest growing pet food brands in South Asia with large product ranges developed with international quality standards. 

Export led growth has been a dominant paradigm for Drools and the company has seen exponential growth in the last decade. The first consignment of Drools Daily Nutrition Dry Dog Food and Dry Cat Food was exported to Sri Lanka in the year 2012 and then to Kathmandu, Nepal within the same year.

At present Drools exports to 22+ countries and some select countries in the African continents. What started as a bare minimum product line has now expanded to Premium Dog Food, Economy Brand Packs, Treats, Supplements in addition to Dry Dog and Cat Food.