Pure-play BPC Brands Fuel The US$ 30 Billion Indian BPC Markets: Redseer And Peak XV Report

Globally, BPC (Beauty and Personal Care) is the most attractive sizable consumption category, projected to be a US$ 660 billion market and US$ 2.2-2.7 Tn market capitalization by 2027.

India is a shining star with the highest BPC growth rate (CAGR of 10% 2022-27) vs. comparable countries (the next best is Indonesia at 8% and China at 7%).

The Indian market is expected to contribute $30 billion to this figure, amounting to about 5% of the global opportunity.

The Indian pure-play BPC players’ combined revenue is growing at a rate twice as fast as that of the FMCG-led BPC brands, reinforces the significance of specialized, pure-play BPC brands globally wherein average revenue growth (2017-22) for major pure-play BPC players was 5x of FMCG-led BPC players (10% vs 2%).

Globally, pure-play BPC players are valued better than the FMCG-led BPC players with the P/E ratio of ~1.8x of FMCG-led BPC players (51 vs 28 respectively).

According to the report launched by Redseer Strategy Consultants in Collaboration with Peak XV, titled, “Beauty unveiled - Decoding the success of pure-play beauty companies”, the Beauty and Personal Care (BPC) industry is set to experience a meteoric rise, with projections indicating a total market size of $660 billion corresponding to a total market capitalization of $2.2-2.7 trillion by 2027. The BPC market has been on a resilient path in the face of global disruptions brought about by the 2020-21 lockdowns. Industry was affected marginally while the broader economies were much more severely affected. This underlines BPC’s role as a fundamental human need.

“Globally, there's a growing need among consumers for products 'made for them', tailored to individual skin or body types. They are increasingly willing to pay premiums for effective and safe solutions, leading to rapid growth in the masstige and premium categories. While consumers use the internet to research products, they are willing to shop across both online and offline channels.”, said Rohan Agarwal, Partner, Redseer Strategy Consultants.

Brands focused solely on BPC (pure-play BPC brands) have disrupted the market by targeting specific use-cases, leading to higher growth rates, gross margins, and profitability compared to FMCG-led BPC players. Average revenue growth of the largest pure-play BPC players was 5x of the largest FMCG-led BPC players (2017-22)

Indian BPC Market

Turning its gaze to the Indian market, the report reveals that India is a shining star with the highest BPC growth rate (CAGR of 10% 2022-27) vs. comparable countries (the next best is Indonesia at 8% and China at 7%). The Indian BPC market is projected to be US$ 30 billion by 2027, making up about 5% of the global opportunity. The growth prospects of the Indian BPC industry are further strengthened in light of how underpenetrated the Indian BPC market is. On per capita BPC spends, while the U.S. leads at $313, and China at $38, India lags significantly at just $14. Online is a significant channel for BPC in India as it projected to become a US$ 10 billion market by 2027, accounting for roughly 33% of the market then.

Similar to the global market, pure-play BPC brands are leading the disruption in India. The report revealed that the Indian BPC market is growing at a rate twice as fast as FMCG-led brands, signaling the significance of specialized, BPC-focused players. As the Indian BPC market matures, the report anticipates the emergence of multiple hundred-million-dollar pure-play BPC brands.

Pure-play BPC players creating exceptional value

The BPC landscape's transformation has also birthed a slew of innovative brands like L'Oréal, Nykaa, Honasa, and Pure Play Skin Sciences with niche offerings. These players, wholly dedicated to BPC, are more agile in responding to evolving consumer needs, positioning themselves as leaders in this dynamic market.

"From acne management to anti-ageing solutions, specialized use cases are where we're seeing a lot of the action. Brands are spending a significant portion of their resources and organisation bandwidth on new product development, R&D, and customer insights to drive more efficacious products to a targeted audience," says Sakshi Chopra, MD, Peak XV.

The pure-play BPC players are performing well in terms of growth and margins, therefore, are valued better. In 2022, the average gross margin for major pure-play BPC companies globally was significantly higher (72%) than that of FMCG-led BPC companies (44%). Despite their heavy investments in research and development and customer education, these pure-play companies maintain bottom lines that are competitive with FMCG-led companies. The average EBT (Earnings Before Taxes) stands at 12% for large pure-play BPC companies globally, compared to 14% for FMCG-led companies.

This results in pure-play BPC companies being valued better. The Price-to-Earnings (P/E) ratio for the large pure-play BPC companies globally is approximately 1.8 times that for FMCG-led BPC companies (51 vs. 28).

About Redseer Strategy Consultants:

Redseer Strategy Consultants is a leading strategy consulting firm that has been at the forefront of shaping the new age business landscape in India for the past 14 years. Redseer’s relentless focus on innovation, deep consumer understanding, and strong entrepreneurial mindset has established it as the go-to advisory firm for new-age consumer-focused businesses. Redseer is the # 1 advisor to new age firms planning IPO strategy, a leading advisor to PE on making the right investment calls and works closely with the founders and board on long-term sustainable businesses. Redseer & and its partner OC&C, with over 1000 + consultants, creates a positive impact for their clients from 22 cities across 5 continents.

About Peak XV

Peak XV (formerly Sequoia Capital India & SEA) is a leading venture capital firm investing across India, Southeast Asia and beyond. Peak XV (pronounced Peak Fifteen) was the name used for Mount Everest before it was called that. Over the last 17 years of our operations in the region, Peak XV has grown to manage over USD 9 billion in capital across 13 funds and invested in over 400 companies.

To know more, visit: www.peakxv.com.

IIM Sambalpur Hosts Special Lecture On G20 Presidency

* Organized under 'G20 University Connect' Lecture Series

IIM Sambalpur, one of the premium B-schools in the nation, hosted a special thought-provoking lecture on the G20 Presidency under the G20 University Connect Program, propelled by the visionary leadership of the Hon’ble Prime Minister. The purpose of this initiative is to nurture global awareness and cultivate the leadership potential of B-school students on matters of worldwide significance since they will be the leaders of tomorrow. Spearheaded by RIS (Research and Innovation System), the G20 University Connect lecture series has already made a significant impact by involving 65 Universities across diverse States and Union Territories, actively engaging numerous students in the process.

the event began with an official video, introducing the overarching theme of India’s G20 Presidency for 2023.

Followed by the Special Lecture, by the keynote speaker, Former Ambassador J.K. Tripathi, IFS (Retd.)  Diplomat, the Government of India, elaborated on the importance of the G20 Presidency. He said that through this platform India can show the way to the world in various sectors, like we are the pioneers of the digital economy. Less than 50 countries in the world can have access to a digital economy or digital payment system. Furthermore, we can share our experience in solar power, clean energy and experience in startups. Mr Tripathi further said that as part of the G20 Summit, there have been a number of meetings on trade practices and supply lines, supply chain which have given a very sound implementation of such issues. Not only that, India has also suggested at various levels that there has to be a change in the practices rules and regulations of the World Trade Organization (WTO) which has to directly and especially assist the emerging market and developing countries as well as developing economies. The former Ambassador also threw light on the brief history of the G20 and said that it is the only international organization that includes members of the G7, BRICS, and other important international bodies, allowing it to serve as a bridge between affluent and developing nations.

Earlier, in his welcome address, Prof. Mahadeo Jaiswal, Director, IIM Sambalpur, emphasized the significance of the event. Prof. Jaiswal informed that according to the IMF report, India has become the fifth-largest economy in terms of GDP and is currently the fastest-growing economy in the world. He said, as per the report, if the growth trend continues over the next few years, India will become one of the top three GDP countries globally, along with the US and China. Prof Jaiswal elaborated that as per the report, female participation in higher education in India is below 15%. And if it improves by about another 20 points, India will become the third-largest GDP. Therefore, if we further strengthen the diversity index and make ourselves among the top 40 the way we have done the innovation index, the Indian economy will surpass the US economy. Prof. Jaiswal proudly shared that IIM Sambalpur has already taken the initiative in terms of improving its gender diversity. With 60% gender females percentage in the recent MBA batch, the institute has achieved the highest female ratio among the top schools in India.

The event concluded with the Q&A session, moderated by Mr Ali Syed, RIS, followed by a vote of thanks by Prof. Padmavathy Dhillon, Faculty IIM Sambalpur. The event served as a platform for interactive discussion on the G20 Presidency and its broader implications in terms of education, research, and other diverse perspectives on a global level. 

It is to be recalled that the initiative has been collaborative research between the Research and Innovation System for Developing Countries and the Ministry of External Affairs (MEA). 

About IIM Sambalpur:

Welcome to Indian Institute Of Management SambalpurIIM Sambalpur is one of the premier management institutions in the country and is widely known for its quality education. Located in Sambalpur, Odisha, the institute is committed to providing excellent management education, harbouring a sense of entrepreneurship, and developing socially responsible leaders.  IIM Sambalpur is known for its 2-year flagship MBA programme and admissions are held via CAT along with 8 other IIMs. IIM Sambalpur cut-off is 92 percentile. IIM Sambalpur MBA fee is INR 13.04 Lakh, whereas IIM Sambalpur's average package stood at INR 16.64 LPA and IIM Sambalpur's highest package stood at INR 64.61 LPA for the 2023 batch. 

Arkade Developers Limited, Filed Its Draft Red Herring Prospectus (“DRHP”) With SEBI

DRHP Link: https://arkade.in/wp-content/uploads/2023/09/Arkade-Developers-Draft-Red-Herring-Prospectus.pdf

Arkade Developers Limited, leading real-estate developer in Mumbai, has filed its Draft Red Herring Prospectus (“DRHP”) with market regulator Securities and Exchange Board of India (“SEBI”).

The Company’s initial public offering comprises a fresh issue of Rs 430 crore.

The company proposes to utilize the net proceeds towards development of their ongoing Projects (viz. Arkade Nest), and their Upcoming Projects; and funding acquisition of future real estate projects and general corporate purposes.

Arkade Developers is a fast growing real estate development Company with a significant presence in Mumbai, Maharashtra. The Company operations are concentrated on the development of premium aspirational lifestyle residential premises in Mumbai, Maharashtra, India’s commercial capital. As of July 31, 2023, they have developed 1.80 million square feet of residential property (including through partnership entities in which Arkade hold the majority stake). They are engaged in the development of new projects and redevelopment of existing premises, and between 2017 and Q1 2023, have launched 1,040 residential units and sold 792 residential units in different markets in the MMR, Maharashtra. In particular, they have established a successful track record of completing their projects on time, and from CY 2003 to March 2023, have successfully completed redevelopment of 9 projects in the western suburbs of Mumbai and 1 project in south-central Mumbai (through a partnership firm in which Arkade hold the majority stake) with a combined constructed area of 6,48,000 square feet. This track record has established Arkade as one of the major player of redevelopment in the Mumbai western suburbs. (Source: Anarock Report) 

While company’s initial projects were stand-alone residential buildings, their current portfolio of ongoing projects includes gated communities such as Arkade Nest, Arkade Crown and Arkade Aspire, Arkade Prime and Arkade Aura.

Arkade Developer’s revenue in Fiscal 2023, Fiscal 2022 and Fiscal 2021 are Rs 2,240.13 million, Rs 2,371.82 million, and Rs 1,131.85 million, respectively and revenue from operations has grown at a CAGR of 26.69% between Fiscal 2021 and Fiscal 2023. All of their projects have been, and are, in the MMR, Maharashtra.

Unistone Capital is the sole Book Running Lead Manager (BRLM) to the issue. The equity shares of the company will be listed on BSE and NSE.

Catalyzing Transformation: Zee Media's India eMobility Conclave Sets The Stage For A Sustainable Electric Mobility Landscape

* It brought together visionaries, innovators, and policymakers, enabling profound discussions on the Electric Vehicle Revolution

Zee Media successfully hosted the India eMobility Conclave, emerging as a catalyst for transformative change, setting the stage for a landscape defined by sustainable electric mobility. It primarily focused on boosting awareness on EVs, policy advocacy, technology advancement and sustainable mobility setting a remarkable precedent for fostering sustainable mobility solutions and propelling India toward a cleaner, greener, and electrifying future.

The India eMobility conclave began with a keynote address and an engaging fireside chat with Sh. Nitin Gadkari – Minister of Road Transport and Highways, Govt. of India, shed light on the myriad opportunities presented by India's EV adoption journey. This conclave served as a dynamic platform engaging esteemed stakeholders from diverse sectors towards insightful discussions and collectively envisioning a future where electric mobility took centre stage. It also included a one-on-one discussion with the Guest of Honour - Sh. Kailash Gahlot – Cabinet Minister (Home, Law, Transport, IT and AR), on ‘Delhi's tryst with EV adoption’. It also comprised of insightful series of captivating panel discussions that delved into key topics, like:

1. The Rise of E-scooters and E-bikes: This session emphasised on insightful discussion on how electric two-wheelers are transforming urban mobility in India, offering sustainable solutions to congestion and pollution.

2. Electrifying Horizons: Navigating the Road Ahead for Electric Vehicles - Visionaries navigated the road ahead for electric vehicles, delving into market dynamics, consumer adoption, and strategies to overcome challenges.

3. Powering Progress: Battery Innovations in the EV Revolution: It deep-dived into the latest battery technologies and innovations driving the EV revolution, emphasizing the critical role of batteries in shaping the future of transportation.

4. E-Mobility 360: Exploring the Holistic Impacts of Electric Transportation - An exploration of the holistic impacts of electric transportation, considering environmental, social, and economic dimensions.

Attendees gained a comprehensive understanding the pivotal role EVs play in shaping a cleaner and greener future for transportation, providing a roadmap for policymakers to steer the nation toward an electric-powered future.

Speaking on the success of the grand conclave, Mona Jain, Chief Revenue Officer, Zee Media Corporation Limited said, “The India eMobility Conclave has transcended expectations, not only in terms of its success but also in the resonance it has found among stakeholders. This event has not only opened avenues for industry collaboration but has also showcased the immense revenue opportunities that lie within the realm of electric mobility. As we stride forward, we're poised to unlock new horizons of growth and sustainability."

Abhay Ojha, CEO, Zee Media Corporation Limited, said, “The India eMobility Conclave stands as a pivotal milestone in our journey towards a sustainable future. The event's success echoes the collective commitment of Zee Media towards shaping a transportation ecosystem that resonates with the needs of the present while safeguarding the planet for generations to come. By bringing together brilliant minds and fostering crucial conversations, we have ignited a transformation that will reshape the way we move.”

Powered by BGAUSS, the Zee Media India eMobility Conclave was presented by SAERA and SERVOKO, e-mobility partners were Evazon and Arzoo, logistic partner – APML and knowledge partner GL Bajaj. It forged an extraordinary benchmark, pioneering the path for sustainable mobility solutions and propelling India into the realm of a more immaculate, verdant, and electrifying future.

Zee Media Corporation Ltd, one of India's leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528+ million viewers through its linear and digital properties.

Blue Dart Express Limited Receives “UNFCCC Certification” For Its Climate Neutrality Efforts

Blue Dart Express Limited, South Asia's premier express air and integrated transportation & distribution logistics Company, has achieved significant recognition and certification by the “United Nations Framework Convention on Climate Change” (UNFCCC) under its esteemed #ClimateNeutralNow initiative. This accolade highlights Blue Dart's unwavering commitment to sustainability and environmental stewardship. 

The UNFCCC's #ClimateNeutralNow initiative is a global movement aimed at addressing climate change and achieving a climate-neutral world by 2050, in line with the objectives of the Paris Agreement. Participants of this initiative, including Blue Dart, must annually report their actions to measure, reduce, and contribute towards climate neutrality. 

Blue Dart has received Silver in both the "Reduce" and "Contribute" categories, along with Bronze in the "Measure" category. These recognitions demonstrate Blue Dart's dedication to climate neutrality and their efforts to combat climate change. 

The "Reduce" and "Contribute" categories showcase Blue Dart's active role in reducing greenhouse gas emissions and contributing to the global effort in combating climate change.  

The "Measure" recognition emphasizes Blue Dart's commitment to accurately measuring its carbon emissions. By gaining a comprehensive understanding of its environmental impact, the company can better strategize and implement effective measures to reduce its carbon footprint. As part of the 'Mission 2050 - Net Zero Emissions' target set by the DHL Group, Blue Dart is dedicated to playing its part in creating a healthier and more sustainable future for all. 

Ketan Kulkarni, Chief Commercial Officer, Blue Dart Express Limited, expressed his pride in the company's achievements, stating, "We are honored to be recognized by the UNFCCC for our climate neutrality efforts. At Blue Dart, we believe in taking responsibility for our environmental impact, and these recognitions are a testament to our commitment to sustainability. We will continue to work towards our 'Mission 2050 - Net Zero Emissions' goal; contributing positively to a more eco-friendly and environmentally conscious future for us all.”  

This recognition from the UNFCCC further cements Blue Dart's unwavering commitment to sustainable business practices, showcasing the company's responsible corporate citizenship. Through continuous efforts, Blue Dart continues to lead the way in promoting environmental responsibility and sustainable growth. 

“Honda Cars India Joins Hands With Hindustan Petroleum Corporation” To Offer Exciting Benefits To Its Customers

Honda Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India, has partnered with Hindustan Petroleum Corporation Ltd (HPCL), a Govt. of India Maharatna Energy Company, to introduce fuel reward loyalty program exclusively for Honda Connect application users.  

Honda Connect is an intelligent and advanced connected car technology platform provided by HCIL to its customers, which provides various features like car location, car health status, trip details, book services, mileage information, important alerts etc.  

HP Pay, HPCL’s payment App with convenience & benefits is providing a secure, contactless, and streamlined digital payment & loyalty solution for the mobility and energy needs of customers. 

Under this partnership, Honda’s customers can seamlessly enrol for “HP Pay” application through "Fuel Pay" option in Honda Connect app and avail benefits, conveniences and enjoy additional 25% fuel reward points on their motor fuel purchase at HPCL fuel stations over and above the HP Pay reward points. Customers are only required to provide their registered mobile number at the fuel station during refuelling for earning the loyalty points. The accumulated loyalty points can then be redeemed into Wallet Balance or converted to Paycode i.e., a unique number which can be shared at HPCL fuel stations for fuel purchase. This new feature will be available on Honda Connect application from 4th September 2023. 

Mr Yuichi Murata, Director, Marketing & Sales at Honda Cars India, said “Our focus at Honda Cars India is to not only provide our customers with top-quality products but also offer a range of value-added services and ownership experiences. This partnership with Hindustan Petroleum Corporation Ltd. is a significant step toward enhancing the value we provide to our customers through Honda Connect. This collaboration not only ensures a rewarding refuelling experience but also aligns with our focus on delivering convenience and benefits to every Honda car owner." 

Mr. Amit Garg, Director-Marketing, Hindustan Petroleum Corporation Ltd, conveyed, "At Hindustan Petroleum Corporation Limited, we are committed to consistently provide customer-centric, engaging, and innovative propositions that cater to the evolving needs of our customers. Through this partnership, our objective is to offer a seamless solution to customers, enabling them to locate HPCL retail outlets, enhance their fuelling experience with efficiency, provide secure digital payment and avail host of rewards and benefits. We are excited to collaborate with Honda Cars India to provide enhanced offerings to Honda customers in line with our motto of “Delivering Happiness”. 

Honda Connect has been developed keeping in mind customer’s lifestyle and their growing interaction with advanced technology, offering instant and seamless communication between the customer, car, their family, and Honda. Honda Connect App comes with 37 connected features which offers a safer ownership experience, convenience, and peace of mind to customers.  

Motorola Launches “moto g84” 5G: Featuring 120Hz 10-bit Billion Colours Display, In-Built 12GB RAM With 256GB Storage

The moto g84 5G is the first sub 20K segment smartphone ever to be offered in Pantone colour of the Year 2023, Viva Magenta colour variant with vegan leather finish  

It boasts a 120Hz 6.55” pOLED display delivering over a billion shades of film-quality colour through 10-bit depth and DCI-P3 colour space display technology The display also boasts a peak brightness of 1300 NITS. The moto g84 is also the first smartphone in India under INR 20K to offer an in-built 12GB RAM + 256GB storage configuration. The device also boasts superfast 5G performance with support for 14 5G bands, 3 Carrier Aggregation, and support for VoNR. 

This device comes with an advanced 50MP OIS Camera with Ultra Pixel technology to ensure shake-free pictures, making every shot sharper, brighter, and blur free. Additionally, it offers an 8MP autofocus lens which can function as Ultrawide, macro, or depth sensor for a complete photography experience.  

The product will go on sale starting 8th September, 12PM on Flipkart, Motorola.in and leading retail stores at an effective price of just Rs. 18,999 including launch offers. 

Consumers can avail a flat Rs. 1,000 discount on ICICI Bank credit cards or an additional Rs. 1,000 off on the exchange of their old device on Flipkart. Plus, get benefits worth Rs. 5,000 from Reliance Jio. 

Motorola, India’s best 5G smartphone brand announced the launch of “moto g84” 5G, the latest addition to its g series of smartphones. The moto g84 5G is set to disrupt Indian smartphone market with its pantone curated colours, ultra-premium design and an exceptional 120Hz, 10-bit, billion colours pOLED display coupled with the segment’s first in-built 12GB RAM + 256GB Storage configuration. 

The moto g84 5G is the first moto g series device ever to come with the incredibly vibrant, Pantone colour of the Year 2023, Viva Magenta. Viva Magenta embodies an animated red hue that celebrates pure joy, developing a spirit of exploration and self-expression without restraint. The smartphone radiates a vibrant shade that electrifies the senses, making a distinctive and bold statement. The moto g84 5G comes in a special soft-touch vegan leather finish, that looks stunning and unique and adds extra comfort and style. The Vegan leather finish is available in Viva Magenta and Marshmallow Blue colours whereas the Midnight Blue variant is available in an acrylic glass (3D premium PMMA) finish.  

The motog84 5G boasts an incredibly vivid 120Hz 6.55” pOLED display that delivers over a billion shades of film-quality colours through 10-bit colour depth and 100% DCI-P3 support that truly brings entertainment to life. Users can now enjoy infinite contrast of deeper blacks, richer darks, more vibrant colours, and remarkably sharp images with no pixelation. Its Full HD+ resolution combined with a super-smooth 120Hz refresh rate, makes switching between apps, playing games, and scrolling websites smooth and seamless. Furthermore, its borderless front display provides maximum room for users to indulge in an enhanced video viewing experience, upping the entertainment quotient. Also, with a peak brightness of 1300 NITS, the display is bright and visible even in direct sunlight. 

With such a splendid display, one is bound to expect an equally incredible audio system that pushes the multimedia experience to the next level. The stereo speakers tuned with Dolby Atmos® Hi-Res certified sound system, outputs multi-dimensional studio quality audio, that feels extremely immersive and enhanced. Integrated with Moto Spatial Sound, users get greater depth, clarity, and detail when listening to music, watching films, or playing games. 

In terms of performance, the device becomes the first under the INR 20K segment to offer an in-built 12GB RAM and 256 GB Storage configuration that allows for a super smooth user experience and ample storage for photos, movies, songs, apps, and games. Coupled with the support of 14 5G bands and an efficient Snapdragon® 695 5G processor – the moto g84 5G delivers the best 5G performance in its segment.  

The moto g84 is equipped with an ultra-sharp 50MP primary camera with Optical Image stabilisation (OIS), which eliminates blurry photos and shaky videos. Plus, its Ultra Pixel technology, allows the users to capture sharper, brighter photos, irrespective of the lighting conditions. In challenging lighting conditions, the camera responds by combining every four pixels into one large 2.0 ?m Ultra Pixel, resulting in 4× better light sensitivity. Acting as a three-in-one camera, the 8 MP secondary sensor provides all the tools necessary to capture epic ultrawide shots, professional-looking portraits, and incredibly detailed close-ups. On the front, the smartphone features a fast-focusing 16MP camera, which can capture beautifully sharp selfies in the blink of an eye. Furthermore, the camera system also comes with various features and software, such as slow motion, hyper-lapse, stabilizer, auto smile capture, shot optimization, and much more. 

The moto g84 5G is backed up by a powerful 5000mAh battery which fuels up fast with a blazing speed of TurboPower™ 33W charger for users to enjoy the most important moments carefreely. Additionally, with an IP54 water repellant design, the phone stays protected even in rain, or common spills and splashes.  

Following the tradition, the moto g84 5G also comes with various stand-out experiences, like ThinkShield for Mobile which offers business grade security along with Moto Secure, which stores all your phone's vital security and privacy features.  

Additionally, moto g84 5G users will be able to expand their mobile experience to a TV or monitor for more immersive entertainment or increased productivity. And more, by connecting it with a PC, which allows them to access their phone apps and PC files all on the same screen.  This includes sharing files and images between the two devices, using the high-res camera instead of the webcam, answering calls, or responding to messages directly from the PC. 

The device also offers the Family Space application which creates a 'safe space' on the phone where kids can learn and play. With My UX, the smartphone can be customized to create a one-in-a-million look. Other standout experiences include Moto Gestures, such as Quick Capture, Fast Torch, Swipe to Split, and Gametime.  

Commenting on the launch, Mr. Prashant Mani, Executive Director - Motorola Asia Pacific, said, "Today marks an important milestone in our journey of democratizing technology and leading the 5G ecosystem in India as we proudly unveil the moto g84 5G. This remarkable device exemplifies our strong commitment to differentiate with design and colours in addition to segment-leading hardware and software features. Bringing a splash of colour to the moto g family, the moto g84 5G becomes the first in the moto g franchise to feature the PANTONE Colour of the Year 2023, Viva Magenta, along with an incredibly vivid and vibrant – billion colour pOLED display. Coupled with an incredible 5G experience through segment-leading hardware and software innovations we are confident that this smartphone will prove to be a game changer in the sub 20K 5G segment in India.” 

Availability: 

moto g84 5G will be available in three beautiful colours, namely: Viva Magenta and Marshmallow Blue in premium vegan leather finish and Midnight Blue in 3D Acrylic glass finish in a single variant with In-built 12GB RAM + 256GB Storage.  

The moto g84 5G will be available on Flipkart, Motorola.in and leading retail stores starting 8th September, 12PM onwards. 

Pricing & Launch Offers: 

Launch Price: Rs. 19,999 

Effective Price: Rs. 18,999 including bank/exchange offers 

Affordability Offers:

Flat Rs. 1000 Instant Discount on ICICI Bank Credit Cards or 

Rs. 1000 additional value on Exchange of an old device on Flipkart 

Effective Price with Offers: Rs. 18,999 

To know more about the product visit: 

https://www.flipkart.com/motorola-g84-comingsoon-jnd8oi3-k8ioi-store 

https://www.flipkart.com/g84/p/itm9a3cdfd5d3834?pid=MOBGQFX672GDDQAQ 

Operator Offers: 

Total Benefits worth Rs. 5000 from Reliance Jio (Applicable on pre-paid plan of: Rs. 399) 

- Cashback worth Rs. 2000 

- Partner coupons worth Rs. 3000 

To know more about the offer:   https://www.jio.com/en-in/jio-motorola-g84-offer-2023.