Herbalife Empowers 9300+ Farmers Under Its Seed-To-Mouth Initiative

* The holistic training program with Sambhav Foundation has provided economic stability to over 25,000 households across 84 villages in Karnataka, Rajasthan, and Madhya Pradesh

Key highlights:

Equipped over 3300 farmers in Vijayapura, Karnataka with agricultural knowledge and resources to improve market access to increase income.

Trained farmers with cutting-edge agricultural learning resources to reduce operating costs.

Bangalore, Karnataka, 2nd August 2023: Herbalife India, a global health and wellness company, partnered with Sambhav Foundation, a non-profit organization, to train and empower farmers in India as part of its CSR initiative. Through Herbalife's Seed-to-Mouth initiative, the organization has strengthened the farming capabilities of over 9,300 farmers across India. In line with Herbalife's commitment to the United Nations' Sustainable Development Goals (SDGs), the comprehensive training program has transformed over 25,000 households across 84 villages in Karnataka, Rajasthan, and Madhya Pradesh. 

The Seed to Mouth initiative has made a direct impact in Vijayapura, Karnataka, benefiting 10,358 households and transforming the lives of 3,315 farmers. The efforts were recognized and appreciated by the Department of Agriculture Karnataka. In partnership with the Agricultural University of Vijayapura, the program included guest lectures and farm visits, focusing on crop-specific learnings to safeguard standing crops from unseasonal rains. By connecting farmers directly with wholesale dealers, the program has created efficient and effective channels for farmers to sell their produce in large quantities. To address storage challenges, tarpaulin sheets were provided to all the farmers, ensuring protection from rain, pests, and rodents. Through eKYC, farmers were enrolled in the PM Kisan Samman Nidhi Yojana, resulting in a direct transfer of INR 9,000 to their accounts.

The project was implemented in Vijayapura (Karnataka), equipping the farming community with cutting-edge agricultural learning resources, reducing operating costs, and enabling market reach to enhance their income generation. Since its launch in July 2022, the Seed-to-Mouth initiative has enhanced sector access for farmers by connecting them with major industry players, enabling them to reach a wider customer base and expand their market reach.

Ajay Khanna, Senior Vice President and Managing Director of Herbalife India said, "We believe that community empowerment and upliftment is a powerful tool for creating an equitable society. This initiative aimed at addressing the challenges faced by small-scale farmers. The collaboration aimed at providing farmers with adequate training and resources to improve their farming methods."

The NGO conducted a diagnostic study in consultation with over 50 agri-experts across the states to identify and address existing gaps in agricultural practices by providing farmers with essential resources such as seeds, equipment, fertilizers, and loans. Farmers also gained practical knowledge on essential topics such as advanced farming technology, crop diversification, safe use of chemicals, land management, credit support, and market access through collaboration with Krishi Vigyan Kendras and university incubators. Expert-led awareness sessions on farming and irrigation supported farmers throughout the farming process.

The initiative not only aimed at strengthening the agricultural ecosystem in India but also enhanced the farmer's agricultural practices enabling them to increase their economic status. The transformative impact of this initiative has been felt in the lives of farmers in Indian villages, leading to improved livelihoods and overall well-being." said Mr. Khanna.

Ms. Gayathri Vasudevan, CEO of Sambhav Foundation, added, "Sambhav's inclusive approach towards the 'Annadata' (Food Giver) will support in generating the sustainable income by empowering them with cutting edge knowledge of the farming, reducing input cost and facilitating with market access. With a focus on addressing the significant challenges faced by the Indian farming community, the Seed-to-Mouth project was envisioned to strengthen the agricultural ecosystem in India."

The program aligns with larger Government of India initiatives such as the National Food Security Mission (NFSM), the Pradhan Mantri Fasal Bima Yojana (PMFBY), and the Pradhan Mantri Kisan Samman Nidhi (PM-KISAN). By aligning with these government initiatives, the Seed-to-Mouth project ensures that its efforts complement and contribute to the larger goals of the government in improving the agricultural sector and the livelihoods of farmers in the country. 

About Herbalife:

Herbalife (NYSE: HLF) is a premier health and wellness company and community that has been changing people's lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle in order to live their best life.

Netcore Cloud Appoints Mahesh Narayanan As Chief Marketing Growth Officer

* Mahesh has held leadership positions in marquee organizations such as Google, JioSaavn, and LinkedIn

Netcore Cloud, a leading global MarTech and Customer Experience company, is delighted to announce the appointment of Mahesh Narayanan as its Chief Marketing Growth Officer. In his new role, Mahesh will be pivotal in accelerating the company's global expansion plans and fortifying its leadership positioning by leveraging his marketing expertise to drive growth strategies effectively.

Mahesh is a seasoned business leader with over two decades of experience in the digital industry. He has an exceptional history of identifying emerging digital trends early and creating successful businesses around them. His appointment has come when Netcore Cloud rapidly expands globally with cutting-edge innovative technologies.

"Mahesh is a world-class business leader whose deep understanding of marketing technology and inspirational leadership will build on the foundations to rejuvenate our marketing team as a high-performance growth engine and take Netcore to the next level. He represents our core values of craftsmanship, entrepreneurship, and can-do attitude, and I am delighted to work with him," said Kalpit Jain, Global CEO of Netcore Cloud.

Mahesh Narayanan added, "I'm excited to come on board Netcore Cloud as the company enters the next phase of expansion powered by our cutting-edge generative AI-powered products and solutions, which are transforming the world of marketing technology. I'm honored to contribute my experience in leading our global marketing efforts to continue driving brand recognition and amplify demand generation as we continue to grow around the world."

The Founder & MD of Netcore Cloud, Rajesh Jain adds, “As we welcome Mahesh Narayanan into our Netcore Cloud family, we are not just adding an outstanding leader to our team, we are infusing a new energy into our growth journey. Mahesh's seasoned understanding of the digital world, sharpened at the forefront of global technology giants promises to be our distinct competitive edge - the unbreachable moat protecting our 'economic castle'.”

The introduction of the company's generative AI-powered platform has been a game-changer for B2C brands empowering them to create delightful customer experiences and boosting profitability. Under Mahesh's profound strategic vision and exceptional operational leadership, Netcore Cloud is primed to ascend unparalleled heights in the global SaaS landscape. With his stewardship, the company is perfectly positioned to emerge as the next global SaaS leader, demonstrating not just profitability but also pushing the boundaries of what's possible in the SaaS sphere.

About Netcore Cloud

Netcore Cloud is a global SaaS company that helps B2C brands and marketers create AI-powered new-age customer experiences at every touchpoint of a customer's journey. Netcore Cloud's full-stack marketing platform enables highly personalized digital experiences that are easily scalable and provides actionable analytics, real-time reporting, and quick-to-implement solutions across channels. Brands using Netcore Cloud can have a unified view of their customers and optimize their user experience.

Netcore Cloud has business operations across 20+ countries, including the Americas, EMEA, and APAC, and is headquartered in Mumbai, India. The company has 6,500+ customers across the globe. It is a trusted partner for some of the brands like MaxLife Insurance, ICICI Bank, Standard Chartered, Flipkart, Myntra, Miss Amara, Airtel, Disney Hotstar, Canon, Puma, Tobi, EaseMyTrip, PizzaHut and McDonald's.

LG Electronics India And ITC Foods Join Forces To Transform Cooking And Simplify Consumer Life

*  Introduces ‘Scan to Cook Charcoal healthy’ microwave ovens

*  LG Charcoal Healthy Ovens offer the convenience of cooking ITC Master Chef Frozen and Kitchens of India (RTE) foods at the touch of a button

LG Electronics, India’s leading consumer durables company, proudly announces a strategic partnership with ITC Foods, one of the fastest growing branded packaged foods business in India, to redefine cooking experience for consumers in the country. As part of the partnership, 2 new microwave ovens are announced with ‘Scan to Cook’ feature. This will bring together LG's expertise in home appliances and ITC Foods excellence to create a seamless and intuitive cooking environment, making life simpler for consumers. Currently 2 models of microwave are introduced & 7 more models will be introduced by festive season.

By combining LG's state-of-the-art microwave technology with ITC's expertise in frozen and ready-to-eat (RTE) foods, this collaboration aims to simplify the cooking process while delivering delicious and nutritious snacks/meals. With LG's innovative microwave solutions, smart features and precise controls, consumers will be able to effortlessly prepare their preferred meal while retaining exceptional taste and texture.

Commenting on the launch, Hyoung Subji - Director- Home Appliances & Air Conditioners at LG Electronics said, “LG Electronics is excited to join hands with ITC Foods in our endeavour to revolutionize cooking with smart microwaves in India. With LG's focus on making cooking smarter and the collaborative efforts of LG and ITC, we are determined to enhance the culinary experience of our customers. We are confident that this partnership will make the lives of consumers simpler than ever before, enabling them to create gourmet-quality meals with ease. Our smart range of Microwaves with Scan to cook feature will simplify lives. This range is also equipped with 401 Auto Cook Menu, pre-set recipes are integrated with ThinQ App. We have a team of 100+ on ground chef providing live cooking demonstrations to customers so that more & more consumers can use this technology.”

Speaking on the collaboration Ashu Phakey, Vice President and Business Head - Frozen and Fresh Foods at ITC Limited stated, “We have always been committed to elevating the culinary experience of our customers through our innovative  product offerings. We are thrilled to partner with LG, a brand renowned for its cutting-edge technology and innovation. Combining ITC Master Chef’s and Kitchens of India product portfolio with LG’s advanced microwave technology, we aim to revolutionize the way people cook and enjoy their snack and meals. This collaboration will bring in a new level of  convenience, experience and delight to consumers across the country. Further, with LG’s extensive distribution network we hope to scale up our reach and offer our choicest range of frozen veg and non veg snacks and meals like burger patties, kebabs, nuggets, fries and more to our consumers”.  

The LG Charcoal Healthy Ovens are wi-fi enabled by LG ThinQ App that brings one the convenience of cooking ITC Master Chef Frozen or its RTE foods now at the touch of a button. It’s a very simple process – Step 1- The consumer can scan the barcode on the ITC Master Chef frozen food packet using the LG ThinQ app. Step 2- User can send ThinQ recommended cooking instruction to the connected oven without manual intervention with MWO buttons to select time, mode, temperature, etc.

Microwave ovens comes in 32 L and 28 L and are equipped with unparalleled features. With the Charcoal range, LG introduces the Healthy Heart Autocook Menu, a collection of thirty heart-friendly recipes certified by the Heart Care Foundation of India. For health conscious people LG MWO is equipped with Diet Fry feature which helps in preparing the dishes with upto 88% less use of oil. The range is developed based on Indian insights enabling to cook Indian gravies, snacks, Ghee, Pasteurize milk, breads, etc with ease.

Temperature control capabilities have been enhanced, allowing users to cook a wide variety of dishes that were previously challenging to prepare in a microwave. The seamless stream of cooking power preserves the original flavours and textures of the food, ensuring a satisfying cooking experience.

The integration of LG's smart microwave technology with ITC Master Chef Frozen Foods & Ready to Eat Foods will provide users with pre-programmed cooking options, intuitive controls, and optimal temperature settings, resulting in consistently cooked snacks/meals every time. This seamless combination will empower consumers to create delicious, hassle-free dishes, while also offering the flexibility to experiment with their own food creations.

Artwork- https://drive.google.com/drive/folders/1dqOGyvcSdi2TLHm7FHkdSjaK_KTsvLXO?usp=sharing

About LG Electronics India Pvt Ltd                

LG Electronics India Pvt. Ltd. (LG Electronics), a wholly owned subsidiary of LG Electronics Inc, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics - Home Entertainment, home appliances*, HVAC, IT hardware. In India, LG Electronics has earned a premium brand positioning and is an acknowledged trendsetter in the industry.  LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune which manufacture LED TVs, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.

*Home Appliances include- Refrigerator, Washing Machine, AC, Water purifier, Microwave, Fan, Dishwasher & Air purifier

Emids Unveils ‘EPulseAI’ – A Generative AI Platform For The Healthcare Industry

*Aims to reduce time and cost by 50% while significantly increasing accuracy

*Establishes centers of excellence in AI in Bangalore & Tennessee

Emids, a global leader in technology-led transformation and digital engineering solutions for the healthcare and life sciences industry, has announced the launch of its Generative AI platform, ‘EPulseAI’ by Emids for the Healthcare industry. The platform is targeted at all participants in the healthcare ecosystem in the US—payers, providers, and tech companies, enabling them to drive better outcomes for patients. EPulseAI by Emids accelerates product engineering and enhances productivity across the entire product development lifecycle by as much as 50%. Developed in-house, this Generative AI platform kicks off AI centres of excellence in Bangalore and Tennessee for Emids.

EPulseAI by Emids is a first-of-its-kind platform in the healthcare industry, designed to focus on revolutionizing and simplifying product development. The platform assists clients in streamlining activities from product ideation to rollout. The integration of EPulseAI into the product development process will enable better products that can improve the quality of medical care, enhance patient outcomes, and elevate customer experience. For example, previously time-consuming tasks that would require several hours of manual effort can now be accomplished in just a few minutes through the new user interface based on Generative AI, resulting in an impressive user experience with human-like interaction. This streamlined approach not only saves time and resources but also paves the way for remarkable advancements in healthcare operations, ultimately benefitting all stakeholders involved.

“The implications of Generative AI in healthcare are truly remarkable. AI is redefining the way we process healthcare data to diagnose diseases, develop treatments and even prevent them altogether. We are thrilled to launch EPulseAI by Emids at a time when the healthcare industry is poised for this digital transformation journey with AI at its core.  It is a purpose-built solution that empowers Healthcare enterprises to accelerate and expand their Generative AI capabilities,” said Sean Narayanan, Chief Executive Officer at Emids.

“Leveraging a robust and well-architected framework along with a combination of Generative AI tools and our proprietary solutions like Emids HealthConnect and CoreLAKETM, “EPulseAI helps enterprises design scalable new products with unprecedented efficiencies, build them with a faster speed time to market while ensuring seamless systems connectivity”, he said.

Speaking on the launch, Ram Singampalli, Chief Delivery Officer at Emids said, “With the launch of EPulseAI by Emids we are geared up to develop Centres of Excellence in Bangalore, India and in Tennessee, USA. At the same time, we will focus on training and upskilling our engineers worldwide. EPulseAI, built upon Emids' deep-rooted healthcare domain expertise, is our strategic, ethical, and secure approach to reshaping product creation with the power of Generative AI.”

“Through EPulseAI we are helping our clients uncover the unique potential of Generative AI and adapt to its ways of working specifically for healthcare. Our solutions ensure their readiness for Generative AI adoption, supercharge their product development journey, bridge the gap between data availability and actionable insights”, he added.

About Emids:

Founded in 1999 and based in Nashville, Emids is a leading provider of digital transformation solutions across the healthcare and life sciences ecosystem, providing tailored, cutting-edge solutions and services across digital strategy, design, and engineering to payers, providers, biopharma, medical technology, and healthcare technology firms. Emids designs human-centered digital solutions and experiences, builds scalable platforms and connects disparate systems to enable interoperability, in its singular mission of advancing the future of health. Learn more at www.emids.com.

Protecting Your Eyes: Understanding Conjunctivitis And Preventive Measures During Seasonal Outbreak

By: Dr. Shibu Varkey MS, DO, DNB, FRCS(UK)

Regional Medical Director, Maxivision Superspeciality Eye Hospital, Tiruchirapalli

Conjunctivitis or pink eye is a seasonal infection affecting the front portion of the eyeball.

Madras eye was the name given by the colonial British doctors stationed in Madras as it was rampant during the humid and hot summers.

Adenovirus is the agent causing the infection and it may be preceded by a mild sore throat and cold.

It spreads rapidly in areas which are thickly populated and in organizations where there is crowding in the work space. Public spaces and public transports are also areas of rapid spread of the virus.

The tears and eye secretions of the infected person are the source of spread of the infection and hands are means of transmitting it to one’s eyes.

Watering, irritation, mild discharge and redness are the main symptoms, though in severe cases there maybe swelling of eyelids and pain around the eye and also at a point in front of the ear due to lymph node enlargement.

In some cases, infection may spread to the cornea (keratitis), causing blurring of vision or glare and haloes at night.

Normally it’s self-limiting infection and clears in a week or two, though in rare cases the keratitis may persist for months or years. Being infected does not offer resistance to future infections as there are multiple subtypes of the virus, so it is possible for same individual to get infected multiple times. The only sure shot way to prevent spread of infection is to avoid ‘hand eye contact’. Whenever the eye has to be touched the hands must be washed or sanitized first. Infected persons leave the virus wherever they touch with their contaminated hands, others who happen to touch the same spot transfer the eye infection to own eyes by rubbing their eyes with contaminated hands.

Isolation of the infected persons and having separate utensils, soap, towels, pillows can help limit the spread.

There is no effective treatment for the infection, and mostly it’s supportive, however usage of steroid eyedrops for rapid symptomatic relief should be avoided as it can lead to keratitis and prolongation of the course of the disease.

Diabetics and people with low immunity may have a prolonged and complicated course of illness.

Avoid crowded spaces, avoid hand eye contact, frequently wash or sanitize hands, avoid sharing personal items, these should help one sail through this season without contracting Madras eye.

Don’ts

1.       Avoid crowded spaces.

2.       Never rub or touch eyes without washing hands.

3.       Never share towels or personal items used for facial hygiene.

4.       Don’t use steroid eyedrops for treating the infection.

Do’s

1.       Frequently wash hands.

2.       Use sanitizer after touching common areas like taps, flushes, door handles, etc.

3.       Use protective eye gear like goggles to prevent touching one’s eyes.

4.       Diabetic patient should keep sugar levels under control.

5.       Maintain good personal hygiene.

Trevor Noah’s ‘Off The Record Tour 2023 - India Exclusive Pre-Sale Of Tickets For Kotak Credit Card holders Is Now Live On BookMyShow

·       First access to tickets with an exclusive 48-hour pre-sale window for Kotak Credit Card customers is now live on BookMyShow

·       Kotak White and White Reserve Credit Card customers get 25% off on tickets up to Rs 6500 /-

Trevor Noah is traveling the globe and expanding his ‘Off The Record Tour’ on popular demand, making a stop in India, kicking off the much-anticipated Asia Tour from September 22nd–October 1st across Delhi, Bengaluru and Mumbai! BookMyShow Live, the live entertainment experiential division of BookMyShow will bring the international comedy sensation for his first ever performance in the country as producer and promoter of the tour.

Kotak Mahindra Bank Limited (“KMBL”/“Kotak”) today announced Kotak White Credit Card’s tie-up as a co-sponsor for Trevor Noah’s ‘Off The Record Tour 2023 – India’, to bring laughter and joy to its cardholders.

As part of this association, all Kotak Credit Card holders will get an exclusive 48-hour access to the pre-sale of the tour’s tickets at 6 PM on 1st August (today), up to 6 PM on 3rd August ‘23. The general sale of tickets for the tour go live on 3rd August, 2023, 6 pm onwards.

With sold out-shows through USA and Europe between 2022 and 2023, Trevor’s ‘Off The Record’ Tour will travel to Asia, with its first pit stop in India, followed by Dubai. Produced and promoted by BookMyShow Live, the show will feature the Emmy Award-winning comedian in his element, performing a satirical set that will be an absolute laughter riot!

Over and above the exclusive access, Kotak White and White Reserve Credit card customers shall also enjoy a flat 25% off, up to a maximum of Rs 6500/-, on the tickets.

Given the expected high demand, this benefit shall be offered on a first come-first-serve basis.

Frederick Dsouza, Business Head – Credit Cards, Kotak Mahindra Bank Ltd. said “Partnering with celebrated artists in the live entertainment landscape is a part of our efforts to curate unique and exceptional experiences, for our Credit Card customers. We are thrilled to partner with BookMyShow Live for the world-renowned Comedian Trevor Noah’s ‘Off The Record Tour 2023 – India’. Trevor has captivated audiences across the world with his unmatched comic talent. We are confident our White and White Reserve customers and other card customers who’ll attend are going to have the time of their lives, laughing out loud.”

To get first access to pre-sale window and to avail the amazing offer on tickets, apply for the Kotak White Credit Card by clicking here.

Trevor Noah will perform live across seven shows during the India leg of the ‘Off The Record’ Tour, to be held at Jawaharlal Nehru Indoor Stadium, Delhi-NCR on September 22nd-24th followed by Manpho Convention Centre, Bengaluru on September 27th and 28th and finally at the NSCI Dome, Mumbai on September 30th and October 1st, 2023.

Are you ready for the once-in-a-LAUGHtime opportunity? Tickets will be available exclusively on www.bookmyshow.com

About Kotak Mahindra Bank Limited:

Established in 1985, Kotak Mahindra Group is one of India's leading financial services conglomerates. In February 2003, Kotak Mahindra Finance Ltd. (KMFL), the Group's flagship company, received banking license from the Reserve Bank of India (RBI), becoming the first non-banking finance company in India to convert into a bank - Kotak Mahindra Bank Ltd.

The Bank has four Strategic Business Units – Consumer Banking, Corporate Banking, Commercial Banking and Treasury, which cater to retail and corporate customers across urban and rural India. The premise of Kotak Mahindra Group’s business model is concentrated India, diversified financial services. The bold vision that underscores the Group’s growth is an inclusive one, with a host of products and services designed to address the needs of the unbanked and insufficiently banked. As on 30th June, 2023, Kotak Mahindra Bank Ltd has a national footprint of 1,788 branches and 3,047 ATMs, and branches in GIFT City and DIFC (Dubai). For more information, visit the company’s website at https://www.kotak.com/.

Hero MotoCorp Announce New Pricing Of The Harley-Davidson X440

* ONLINE BOOKINGS AT CURRENT PRICES  TO CLOSE ON 3RD AUGUST 2023

Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, today announced the new pricing of the Harley-Davidson X440.

The Harley-Davidson X440 will now start from INR 2,39,500 onwards (Ex-showroom, Delhi). This price increase of INR 10,500 will apply to all the variants.

Harley-Davidson X440 will be available at current  introductory price of INR 2,29,000,  till 3rd August 2023.  Customers can book their motorcycle online, by visiting  www.harley-davidsonX440.com with a booking amount of INR 5000/-.

Mr. Niranjan Gupta, Chief Executive Officer (CEO), Hero MotoCorp, said, “Since the time of its launch, Harley-Davidson X440 has created a significant excitement in the industry.  We had launched this at an introductory price of INR 2,29,000. We are now  announcing the new price that will be applicable for the next window  of online bookings. Current online booking window with introductory price  closes on 3rd August. It’s a fantastic opportunity to avail of the benefit and own a Harley-Davidson.”

The ramp up of production capacity is already in progress in response to the demand trends. Hero MotoCorp will start the production of the Harley-Davidson X440 in September at the company’s Garden Factory at Neemrana, in the northern Indian state of Rajasthan, and commence customer deliveries from October 2023. Deliveries to customers will be made on a prioritised basis as per booking dates.

The Harley-Davidson X440 inherits the character of the iconic Harley-Davidson brand with its commanding road presence. With its distinctive design, all-metal body, and a powerful engine, the motorcycle showcases its persona of a true performer in style. Nimble and agile in traffic, yet supremely robust and comfortable over rough terrain, Harley-Davidson X440’s ride quality opens a whole new world of inspiring riding experience.