Monday, July 17, 2023

Building Muscle Strength: Role of Nutrition in Combatting Muscle Loss


Your muscles serve essential functions in your day-to-day life, allowing you to start your day by getting out of bed, engaging in your daily activities like walking, running and even crossing race-day finish lines. However, starting at the age of 40, adults can lose up to 8 percent of muscle mass per decade and after 70 years old, that rate can potentially double[i]. When a person loses a large amount of muscle mass along with strength and function as they age, they experience advanced muscle loss which is also known as sarcopenia. Despite relying on your muscles extensively every day, there are many intriguing aspects about them that remain unknown.

Prof. Dr Agam Vora, Senior Consultant Chest Physician and Medical Director at Vora Clinic, Mumbai has compiled a list of lesser-known facts about your muscles along with some tips on how to optimize your muscle health through proper nutrition as you age.

Muscle Health as an Important Health Indicator

The condition and vitality of your muscles can serve as an indicator of potential health risks beyond just muscular well-being. A study published in The Lancet[ii] found that muscle strength can determine the risk of fatal cardiovascular disease more accurately than systolic blood pressure. Additionally, people with chronic obstructive pulmonary disease (COPD) who have higher muscle mass are also likely to experience better respiratory outcomes.

Together, muscles work like a huge organ, impacting mobility, balance, strength and even metabolism. People with advanced muscle loss or sarcopenia can have adverse health outcomes, especially those living with chronic diseases. Some negative outcomes can be a poorer quality of life, more surgical complications, lower physical function and overall lower survival than those with more muscle mass.

Muscle mass and strength are important indicators of health status. They should be regularly evaluated by a doctor just like routine assessments of blood pressure or heart rate. Moreover, the proportion of muscle mass in relation to fat mass, known as body composition, emerges as a more comprehensive measure of overall health compared to the commonly used body mass index (BMI).

The Link Between Muscles and Immunity

When it comes to ensuring good health, fortifying your immune system and minimizing the risk of bacterial and viral infections cannot be overlooked. Muscles play crucial in building a strong immune system. Scientific research has demonstrated that muscle tissue actively contributes to the activation of immune cells, and individuals with lower muscle mass and strength may experience diminished immune function[iii]. Maintaining an active lifestyle proves beneficial for overall health.

To bolster your immune health, there is a need to assess your dietary choices. Make lean proteins, fruits, vegetables, whole grains, nuts, beans, and low-fat dairy the focal points of your meals. This harmonious blend of foods provides essential micronutrients such as calcium, vitamin D, iron, and antioxidants, all of which fortify the immune system and rejuvenate muscle health. By adopting a balanced diet enriched with these vital nutrients, you can unleash the full potential of a resilient and thriving immune system.

Role of Protein in A Muscle-Strengthening Diet

While a sedentary lifestyle can contribute to a decline in muscle mass and accelerate sarcopenia, your body also becomes less efficient at utilizing the protein you eat to build muscles as you age. To ensure ideal nutrition for your overall health as well as your muscles, try to add beta-hydroxy-beta-methylbutyrate (HMB) along with your daily protein intake in your diet. It's a natural compound that can help preserve muscle mass in healthy older adults[iv]. You can get it in small quantities from foods like avocados, grapefruit and cauliflower. You can also find it as an ingredient alongside protein in dietary nutritional supplements. To ensure you are getting enough protein to stay strong and avoid falls, try these tips:

Start the day with a high-protein breakfast. Eggs, mashed beans on whole-wheat bread or cottage cheese with fresh fruit are all great choices

Consume a protein-rich afternoon snack. Half of a turkey sandwich, Greek yoghurt with berries, cheese and whole-grain crackers or a protein shake are some options

Choose a protein-rich main course for lunch and dinner. Top picks include grilled chicken, fish and shrimp; stir-fried veggies; and seared tofu

End the day with a protein-packed snack like a chia pudding[v]

 It is highly advisable to seek advice from your doctor on effective strategies to combat sarcopenia by preserving muscle, enhancing strength, and maintaining balance. Whether it involves fine-tuning your diet or incorporating suitable exercises into your routine, their professional recommendations, combined with these fundamental guidelines, can empower you to achieve and maintain optimal health as you embrace the ageing process.

Corteva Celebrates 50-Years Of Innovative Pioneer Seeds Solutions In India


* Corteva Agriscience’s flagship brand Pioneer® Seeds continues to provide unparalleled choices of seed products championing farmer success

Corteva Agriscience, the global pure-play agriculture company, today commemorated the 50-year legacy of Pioneer® Seeds in India at an event in Hyderabad. Mr. Jayesh Ranjan, Principal Secretary, Information Technology, Electronics & Communication Department, Government of Telangana was the chief guest of the event. On this occasion, Corteva congratulated farmers closely associated with Pioneer for decades including woman farmers making a positive contribution to farming. Corteva Pravaktas- the farmer ambassadors were recognised for their continued contributions in transforming agriculture, sharing knowledge and best practices with fellow farmers to enhance yield & productivity.

Corteva started its journey in India with the set-up of Pioneer Seeds in 1972. Pioneer has been developing and characterizing hybrid seeds in key crops including corn, rice, millet, and mustard, while continuing to be one of the country’s leading suppliers. Corteva hybrid varieties help farmers increase yields, maintaining a sustainable supply of food, and increasing food security.

Sharing his thoughts on Pioneer’s enduring legacy brand, Tim Glenn, Executive Vice President, Seed Business Unit of Corteva Agriscience said “Corteva’s success in India is a result of the strength of our seed technology and dedication to farmers. Through our sustainable seed portfolio, we aim to make India a global hub for seed innovation. With increased R&D investments, we will continue to introduce agricultural innovations that will continue to progress farmers productivity and sustainability.”

With the global seed brand Pioneer, Corteva Agriscience is revolutionizing Indian agriculture and bringing tangible results for farmers. These seeds not only help increase overall crop yield but also aid in improving crop productivity, thereby helping increase farmer income and contributing towards the government’s mission to double farmers income.

Corteva has established an R&D facility —Multi-Crop Research Centre (MCRC) — in Telangana. This research facility builds synergies in breeding and breeding technology deployment across key crops like corn, millet, and mustard. This facility serves as a technology hub for the entire Asia Pacific region.

Talking about his vision for the agriculture sector, Mr. Jayesh Ranjan, Principal Secretary, Information Technology, Electronics & Communication Department, Government of Telangana, said, “We congratulate Corteva’s Pioneer on completing 50 years in India. The state of Telangana is committed to implementing policies and initiatives that enhances agriculture and provide necessary resources to farmers. Private sector’s participation and contribution is assisting farmers to have better access to latest technology and adopt sustainable practices. We will continue to support such initiatives that drive value addition to boost farmers’ income and enhances the overall agricultural sector. “

"For 50 years, Corteva's global seed brand Pioneer has enabled millions of farmers to maximize productivity and profitability by infusing technology into agriculture. From the adoption of hybrid seeds, to empowering the use of sustainable solutions in communities, Corteva has been at the forefront of supporting resilience through proven science,” said Ravinder Balain, President – South Asia, Corteva Agriscience.

Empowering farmers with high yielding seed, agronomy support and services Corteva aims maximize yield potential to the fullest. For the last 50 years, Corteva's Pioneer Seed brand has been a trusted partner of Indian farmers, delivering advanced hybrids, and seed treatments to help them increase productivity and profitability.

About Pioneer –

Pioneer®, the flagship seed brand of Corteva Agriscience, is the world’s leading developer and supplier of advanced plant genetics, providing high-quality seeds to farmers in more than 90 countries. The agronomic support and services from Pioneer® to help increase farmer productivity and profitability and strive to develop sustainable agricultural systems for people everywhere.

About Corteva –

Corteva, Inc. (NYSE: CTVA) is a publicly traded, global pure-play agriculture company that combines industry-leading innovation, high-touch customer engagement and operational execution to profitably deliver solutions for the world’s most pressing agriculture challenges. Corteva generates advantaged market preference through its unique distribution strategy, together with its balanced and globally diverse mix of seed, crop protection, and digital products and services. With some of the most recognized brands in agriculture and a technology pipeline well positioned to drive growth, the company is committed to maximizing productivity for farmers, while working with stakeholders throughout the food system as it fulfills its promise to enrich the lives of those who produce and those who consume, ensuring progress for generations to come. More information can be found at www.corteva.com

ServiceNow Unveils India Innovation Centre, Empowering Enterprises To Redefine Work With GenAI


* The new Innovation Centre will empower enterprises with business service transformation and support India to gain new digital skills, in line with the Government’s upskilling vision.

ServiceNow (NYSE: NOW), the leading digital workflow company, today announced the opening of ServiceNow’s new Innovation Centre, a digital incubation hub for Indian enterprises to model, demonstrate and stress-test digital roadmaps – such as GenAI, hyperautomation and low code apps - to deliver a better experience for customers and employees.  

The Innovation Centre – located in Knowledge City, Hyderabad - has nine purpose-built rooms to help companies build custom digital blueprints to scale their business strategies. The hub will also host on-demand training sessions with academia, customers and partners who’ve committed to skilling Indian citizens. 

“ServiceNow is transforming the way India enterprises build digital businesses, to deliver better ways to work”, said Kamolika Gupta Peres, Vice President & Managing Director, ServiceNow Indian Sub-Continent. “Establishing an Innovation Centre in Hyderabad, enables our customers to have conversations directly with our engineers at ServiceNow’s largest development centre outside of the USA, and integrate emerging technologies customised to their business strategies to best meet their needs.”

ServiceNow’s India Development Centre, located in Hyderabad, is a major contributor to the company’s global biannual product development cycle.

Indian enterprises are embracing ServiceNow solutions to help address some of their productivity challenges and build robust digital businesses. Today in India, ServiceNow serves:

All top ten technology providers

Most of the top five banks

And since launching two local data centres in 2022, ServiceNow is growing fast among the public sector

“ServiceNow India employees represent more than 15 percent of our global workforce. Investing in India’s broader ecosystem is a huge priority for ServiceNow to equip people with digital skills,” said Sumeet Mathur, Vice President & Managing Director, ServiceNow India Technology & Business Centre.

“Our latest investment in a new innovation centre for India will act as a professional collaborative briefing centre where customers can gain insight into the value that ServiceNow can bring to organisations. With Hyderabad being the largest product development site of ServiceNow, this is a great opportunity for us to connect our developers with the end user to explore opportunities and achieve more in less time.”

ServiceNow’s global RiseUp program has partnered with ten academic and government institutions in India over the past ten months, committing to train 5,500+ students to build digital skills in this first intake. The program is looking to add more educational partners and train even more people.

About ServiceNow  

ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make workflow. So, employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNowTM. For more information, visit: www.servicenow.com. 

BMW Group India Posts Best-Ever Half-Year, Quarter And June 2023


* Highest-ever car deliveries (BMW + MINI) of 5,867 units as well as highest-ever motorcycle deliveries (BMW Motorrad) of 4,667 units.

* Dominance in electric mobility in luxury segment with the most diverse product portfolio.

* Launch of the new BMW X5 to further boost SAV sales momentum.

* Highest-ever Online Sales in H1.

* Highest-ever BMW 360? by BMW India Financial Services.

BMW Group India has posted its best-ever half-year, quarter and June in 2023 – for all three brands – BMW, MINI and BMW Motorrad. In the first six months, 5,867 cars (BMW and MINI) and 4,667 motorcycles (BMW Motorrad) have been sold. BMW sold 5,476 units and MINI 391 units.

Mr. Vikram Pawah, President, BMW Group India said, “Our customers remain at the centre of everything we do! BMW Group India is redefining luxury with class-leading comfort, performance and aesthetics. The landmark of achieving the highest-ever half-year, quarter as well as June sales is a culmination of the company’s strategic steps. Whether it is the appeal of sheer driving pleasure or sustainable mobility, every product launched this year is extremely desirable and in tremendous demand. Most importantly, the highly emotional, digital experience of our brands is a clear distinguisher. Exclusive experiences like Joytown and The House of Forwardism have strengthened the connect with existing customers and are bringing new ones closer. We are glad to achieve this milestone and will keep on strengthening the foundations for future success.” 

BMW Group India continues its dominance in electric luxury segment thanks to the most diverse electric portfolio – BMW i7, BMW iX, BMW i4 and MINI SE. BMW Group India delivered eleven times more electric vehicles during January – June 2023 than in the same period in 2022. The BMW iX is the best-selling battery electric vehicle in Indian luxury car segment. The best charging infrastructure in premium segment at BMW Group Dealer Network in 35 cities played a vital role.

BMW achieved best-ever sales of 5,476 units (+5%). BMW Sports Activity Vehicles (SAV) contributed over 50% to sales volumes. The newly introduced BMW X1 stormed the segment with highest-ever bookings since its launch. As the highest-selling BMW model, it contributed over 20% to sales. With robust appearance and functional versatility, it embodies both the freedom of day-to-day city driving as well sheer driving pleasure. This makes it the most sought after SAV especially among young customers enjoying an active lifestyle. The order pipeline of the BMW X1 for next few months is very strong. The launch of the new BMW X5 will further strengthen the SAV sales momentum.

The newly launched BMW 3 Series Gran Limousine was the best-selling sedan with a share of nearly 20% in sales.

Sales of BMW Luxury Class, that includes the BMW 7 Series, BMW i7, BMW X7 and XM, have more than doubled (+128%). The demand for BMW i7 has been exceptionally good underpinning its position as the pinnacle of luxury. Due to high number of orders, the BMW 7 Series, BMW i7 and BMW X7 currently have a waiting period of 4 months.

MINI impressed with deliveries of 391 units (+3%). The locally produced MINI Countryman dominated with a share of 63% and the iconic MINI Hatch 20%. The all-electric MINI 3-Door Cooper SE has become the third-highest selling MINI model in India with a share of 14% in sales.

BMW Motorrad rode ahead with 4,667 units (+50%). Leading the sales volumes for BMW Motorrad were ‘Made in India’ BMW G 310 R, BMW G 310 RR and BMW G 310 GS with a combined share of nearly 90%. Other popular models were BMW S 1000 RR, BMW R 1250 GS / GSA and BMW C 400 GT scooter.

BMW Financial Services India played an instrumental role by providing customised and flexible financial solutions which are significantly valuable to premium clientele of BMW, MINI and BMW Motorrad.

Photo Caption: Mr. Vikram Pawah, President, BMW Group India with the BMW iX..

More Than 8.4 Million People Globally Are Learning Hindi On Duolingo


Duolingo, the world's leading language-learning platform, has witnessed a staggering 8.4 million learners worldwide actively learning Hindi from English on the app. Since its launch in 2018, the Hindi language course on Duolingo has emerged as one of the fastest-growing languages, captivating learners not only in India but also across the globe.

Hindi currently stands as the second most popular language amongst Duolingo's learners in India, following English. At a global level, Hindi has risen to the 10th position on the platform's list of most learnt languages, surpassing Portuguese.

The remarkable surge in Hindi's popularity on Duolingo can be attributed to various socio-economic factors that are influencing learners' desire to enhance their Hindi proficiency. These include:

Language barriers faced by individuals migrating from non-Hindi speaking regions to Hindi-speaking regions for work opportunities;

A rising expat population as India establishes itself as a global hub for business and manufacturing;

Increased international tourism following the post-COVID tourism boom, attracting visitors to Indian shores who seek to learn Hindi for a more authentic experience. 

In light of this special milestone, Karandeep Singh Kapany, Country Marketing Manager, Duolingo, said, “As we celebrate 5 years since the launch of our Hindi language course, we are delighted to witness its remarkable journey and wide-ranging popularity. This is reflective of India's global prominence across the various domains of entertainment, sports, business, and technology. This has sparked profound curiosity and a strong desire amongst learners to explore India, its languages, and its rich culture. We take great pride in playing a pivotal role in empowering language enthusiasts and individuals seeking opportunities in India. Our platform provides a powerful tool to learn Hindi and other languages, and we remain committed to enabling learners to delve into new languages and cultures through our fun, free, and effective approach."

Alongside English and Hindi, French, Korean, and Spanish are amongst the other popular languages Indians are learning on Duolingo. The platform's fun, innovative, and gamified approach to learning continues to strike a chord with Indians, especially the younger generation.

As part of its India-focused offerings, Duolingo launched an English learning course tailored specifically for Bengali speakers last year. The app can be downloaded from the App Store and Google Play Store. 

About Duolingo: 

Duolingo is the most popular language-learning platform and the most downloaded education app worldwide. The app makes learning new languages fun with bite-sized lessons that feel like playing a game. The company's mission is to develop the best education in the world and make it universally available. Duolingo offers over 100 total courses across 40 distinct languages, from Spanish, French, German, and Japanese, to Klingon. www.duolingo.com

Market Leader “Mother’s Recipe Keeps Ginger Garlic Paste Prices Stable” During Monsoon Season Amidst Price Hike


India (1.9M tonnes) remains the largest ginger-consuming country worldwide, the retail price of ginger has increased from about ?100 a kilogram to ?250 in a week. Adverse weather conditions, last season’s low prices, and less sowing this season & hence low supplies have affected the ginger crop, leading to higher prices.  

However, Mother's Recipe has taken steps to ensure that its Ginger Garlic Paste price remains the same for its customers & is more affordable than using fresh garlic & ginger now. The company understands the financial challenges faced by consumers & remains committed to providing affordable and high-quality products. Mother’s Recipe Ginger Garlic Pastes made without any preservatives are the better choice this season. 

One of the main reasons behind Mother's Recipe's ability to maintain stable prices is its strong relationships with suppliers. The company works closely with its suppliers to ensure a consistent supply of ginger, even during difficult times. This helps in minimizing the impact of price fluctuations and allows Mother's Recipe to offer its Ginger Garlic Paste at consistent prices. 

Efficient supply chain management is another factor contributing to Mother's Recipe's price stability. The company has optimized its distribution network and logistics infrastructure, allowing for timely procurement and delivery.  Transparency is also a key value for Mother's Recipe. The company believes in keeping its customers well-informed about market conditions and the measures it takes to shield them from price hikes. By maintaining open communication, Mother's Recipe aims to build trust with its customers and ensure they understand the efforts made to keep prices stable. 

Ms. Sanjana Desai, Executive Director, Mother’s Recipe expressed her satisfaction with the company's ability to maintain affordable prices for Ginger Garlic paste during the current ginger & garlic price hike.  She said, "At Mother's Recipe, our teams are working hard to provide GINGER GARLIC PASTE in 200gm pouch & 300 gm tubs to customers without any price hike. Our ginger garlic pastes are made naturally with ground ginger and garlic & nothing else. We do not put any preservatives in our paste & it truly is the better choice this season. Our Pastes are conveniently available on Big basket, Swiggy Instamart, Zepto, Reliance, Amazon & Dmart. We are proud to keep the prices of our Ginger Garlic paste steady, so our customers can continue to enjoy their favorite recipes without any extra burden." 

Mother's Recipe Ginger Garlic Paste 200g still at an affordable MRP of Rs. 50. As the monsoon season continues, the company assures its customers that it will closely monitor market conditions and take necessary steps to ensure the accessibility and affordability of its products. 

About Mother’s Recipe 

Desai Foods Private limited owns the brands Mother’s Recipe, ELMAC, Spread On Dabee. The company with a robust distribution network across the country caters to diverse formats ranging from mom &  pop stores, modern trade outlets, multi-functional outlets, e-commerce, Defence and to Hotel Restaurants & Cafes (HORECA) / Food Service outlets. The company is one of the largest providers of traditional & authentic Indian taste exported to more than 50 countries in the world. The current product portfolio in India consists of Pickles, Condiments Pastes, Blended Spices, Ethnic Chutneys, Papad, Ready to Cook Spice Mixes and Instant Mixes. The company has 3 state of the art manufacturing facilities – in Pune, Kolkata  in Bharoda and is certified under ISO 9001-2008 and ISO 22000-2005. 

Mother’s Recipe has won various awards like the Consumer Voice Award, the Super brand Award, Product of the Year award along with ‘Two Star Export House’ status by the Ministry of Commerce and Industry, Government of India. 

All the products are available to buy online on www.mothersrecipe.com. 

Toyota Kirloskar Motor Inaugurates Community-Based Water Purification Unit In Keerala, Mandya District


Continuing its unwavering dedication to improving the health and quality of life among local communities, Toyota Kirloskar Motor (TKM) today inaugurated a community-based water purification unit in Keerala, Mandya district of Karnataka. The event was graced by Mr. P Ravikumar, Member of Legislative Assembly of Mandya and Mr Roshan R, Deputy General Manager, TKM and other senior officials. Considering the urgent need for a drinking water unit, this facility is a lifeline for the community, thereby ensuring they have access to safe and clean drinking water.

The recently established unit has a capacity to purify 1000 litres of water per hour. It incorporates a comprehensive 6-stage purification process and a real-time water monitoring system that provides valuable data on Total Dissolved Solids (TDS) and PH value. Moreover, the unit is equipped with solar power systems, backup power solutions, and an efficient wastewater management mechanism, ensuring optimal water dispensing while minimizing energy consumption.

To ensure the smooth operation and sustainability of the unit, TKM has entered into a 15-year maintenance agreement with a dedicated agency. This agreement guarantees the availability of clean drinking water to the beneficiaries and upholds the long-term viability of the initiative. TKM's collaboration with local Grama Panchayats and the community has also played a pivotal role in the successful implementation of such initiatives, fostering a sense of ownership and collective responsibility among all stakeholders involved.

Cumulatively, TKM has installed 46 water units to date, benefitting over 3.1 lakh individuals, residing in 285 villages across India. This significant milestone exemplifies TKM's unwavering dedication to prioritizing the well-being of community members, ultimately contributing to their holistic socio-economic development.

Mr. P Ravikumar, Hon’ble Member of Legislative Assembly, Mandya, said “Ensuring access to clean water is paramount for promoting good health and is a fundamental necessity for human survival. Our utmost objective is to ensure the provision of safe drinking water to all individuals, particularly those residing in remote areas. We are delighted to witness the continuous efforts of corporates like TKM, who have consistently worked towards enhancing public health, advocating sanitation, and facilitating access to clean and safe drinking water. We are happy that the newly established water purification unit will significantly enhance the overall health outcomes of the local community, thereby contributing to the creation of a healthier society.”

Speaking on the initiative, Mr Vikram Gulati, Country Head and Executive Vice President, Toyota Kirloskar Motor said, “Promoting public health and improving access to clean drinking water have always been at the forefront of our mission to promote healthy community. By expanding the deployment of community-based water purification units, we are taking significant strides in offering scalable solutions that address the immediate needs of the community. Our commitment remains unwavering as we strive to implement impactful initiatives that truly make a difference and positive impact in the lives of individuals and communities.”

Since 2001, CSR has remained an integral part of TKM's philosophy. With a strong emphasis on scalability and sustainability, TKM and its employees voluntarily undertake various initiatives. These activities are centred around five key thematic areas: Education, Environment, Health & Hygiene, Road Safety, and Skill Development. TKM's CSR initiatives are carefully aligned with the needs of the communities and national priorities, ensuring a meaningful and impactful contribution to society.

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