TRA’s Marketing Decision Index Q3 2023 Unveils Surging Revenue Optimism And Ascending Marketing Spend

The TRA’s Marketing Decision Index's latest quarterly report, a comprehensive analysis of prevailing marketing trends in India, indicates strong revenue optimism and a significant surge in marketing budgets for Q3 2023.

Gleaning insights from marketing decision-makers in 16 cities across India, the report marks a considerable climb in revenue optimism with the index ascending from 89.37 in Q2 2023 to a significantly positive 92.68 in Q3 2023. 

In line with this optimism, the projection for marketing budgets has also seen a significant rise, marking an 8.82% growth from Q2 to Q3 2023, which totals to an impressive 14%+ increase in marketing spends since the start of the year. This trend underscores the buoyant market sentiment and eagerness for investment in the forthcoming quarter.

The report delves into budget allocations across various marketing mediums, with National TV ad, Trade Media ad and OOH poised to corner the largest slice of the marketing budget (12.2% each) in Q3 2023, followed by Radio advertising (10.5%). Interestingly, while digital advertising, which is rated as the fourth most effective medium in the report, is expected to receive 6.1% of the budget.

An insightful addition to this edition of the report is a detailed breakdown of marketing medium strengths by company size. Micro companies are likely to find digital search as the most potent medium, whereas national TV advertising ranks as the top medium for small and medium-sized businesses. In contrast, large businesses are set to benefit most from the wide reach of digital search.

Furthermore, the report offers a granular analysis of marketing mediums strengths by zones. It provides an informative guide for businesses to customize their marketing strategies in accordance with specific regional strengths and preferences, optimizing their reach and impact.

The TRA’s Marketing Decision Index Q3 2023 report offers an invaluable resource for businesses across the country, enabling them to navigate the intricacies of the marketing landscape and devise effective strategies for the upcoming quarter.

PhonePe Launches One-Stop POS Solution For Merchant Partners

~Enables acceptance of UPI, Debit and Credit card payments through a single device~

PhonePe today announced the launch of its Point-of-sale (POS) device that enables merchants to accept payments via Debit Cards, Credit Cards and UPI, providing them with a simple and seamless settlement experience. The device comes preloaded with the PhonePe POS App and supports transactions through tap/swipe/dip and interoperable dynamic QR codes.

The POS device, built on the Android platform, revolutionizes the checkout experience for businesses. Whether customers are at the counter, table, delivery location, or anywhere with cellular coverage, the device simplifies the entire process, elevating the customer experience. Its reliability and security are top-notch, backed by the PCI-PTS 6 certification, safeguarding both merchant and consumer data. With automatic batch closure and unified reconciliation, the device becomes a one-stop solution for hassle-free account settlement, streamlining merchant operations. The device is offered at a nominal monthly rental, and comes with world-class product quality and service from PhonePe.

The PhonePe POS device includes a superior touchscreen display, a powerful processor for rapid response times, long battery life, a built-in printer allowing on-the-spot receipts printing, along with WiFi and 4G connectivity via a sim-card. 

Speaking on the announcement, Vivek Lohcheb, Head of Offline Business at PhonePe said, "The PhonePe POS device, a one-stop solution, empowers our merchant partners to elevate the purchasing experience for their consumers. It features a unified and cohesive interface that supports various modes of payment, providing convenience and flexibility. By accepting credit and debit transactions, merchants can expect an increase in their average ticket size, ultimately driving overall business growth. With PhonePe’s extensive network of over 3.5 crore merchants nationwide, our goal is to expand this solution pan India and deploy 150,000 devices by next year.

About PhonePe:

PhonePe was founded in December 2015 and has emerged as India’s largest payments app, enabling digital inclusion for consumers and merchants alike. With 46.5+ crore (465+ Million) registered users, one in four Indians are now on PhonePe. The company has also successfully digitized 3.5+ crore (35+ Million) offline merchants spread across Tier 2,3,4 and beyond, covering 99% pin codes in the country. PhonePe is also the leader in Bharat Bill Pay System (BBPS), processing over 45% of the transactions on the BBPS platform. PhonePe forayed into financial services in 2017, providing users with safe and convenient investing options on its platform. Since then, the company has introduced several Mutual Funds and Insurance products that offer every Indian an equal opportunity to unlock the flow of money and access to services. PhonePe was recently recognized as the Most Trusted Brand for Digital Payments as per the Brand Trust Report 2023 by Trust Research Advisory (TRA).

For more details contact: media@phonepe.com

The Federation of Automobile Dealers Associations (FADA) Released Vehicle Retail Data For June’23

Highlights

Auto retail sales in June demonstrated a 10% YoY growth, encompassing positive performances across all vehicle categories including 2W, 3W, PV, Tractor and CV with respective growth rates of 7%, 75%, 5%, 41%, and 0.5%. 

Despite a slight decline of -3% compared to pre-COVID levels, the overall retail figures relatively improved, except 2W sales (-14%) being the primary segment which continued to experience setback. For the first time, CV came out of the effect of covid and grew by 1.5% when compared to June’19.  

June’23 recorded multiple segment all-time highs as 3W, PV and Tractor showed maximum strength when compared to previous June’s.  

Two-wheeler market anticipates continued economic pressures and supply challenges, while the reduction in FAME subsidies casts a shadow over EV sales. 

Passenger vehicle segment faces inventory pressures and demand-supply mismatches, impacting profitability, but the anticipation of a boost from the upcoming festive season beginning, end-August offers a hopeful outlook. 

Erratic monsoon in India raising concerns about yield and potentially impacting automobile sales, especially in rural areas, but anticipation of evenly spread rains going forward may revive rural demand and thus positively influence retails. 

The Federation of Automobile Dealers Associations (FADA) released Vehicle Retail Data for June’23.  

June’23 Retails 

Commenting on June 2023 performance, FADA President Mr. Manish Raj Singhania stated, "Despite a 10% YoY growth, Auto Retail sector has seen an 8% MoM dip, indicating a short-term deceleration in sales. Analysing individual categories on a YoY basis, 2W, 3W, PV, Tractor and CV segments observed growth rates of 7%, 75%, 5%, 41% and 0.5% respectively. In comparison to pre-COVID levels, the overall auto retail marked a marginal decrease of 3%, with 2W as the sole laggard. Conversely, the CV segment experienced a 1.5% growth compared to June'19, surpassing the pre-COVID levels for the first time.  

Despite some short-term contraction, India's growth narrative remains resilient. The month of June’23 registered all-time highs for 3W, PV and Tractor segments when compared to all the previous June’s.   

The 2W sector wrestled with supply constraints from certain OEMs and a softer demand attributed to economic conditions and higher entry-level bike costs. New model introductions, festive promotions and seasonal factors couldn't markedly boost sales. A 12% MoM drop was observed in two-wheeler sales, with electric vehicle sales witnessing a 56% MoM decline, primarily due to the government reducing FAME subsidies, triggering extreme price hikes. 

June'23 witnessed the 3W market's robust growth, primarily owing to the previous year's low base effect and positive market sentiment. The shift towards alternative fuels, predominantly EVs, continues to play a significant role in driving this growth, despite potential supply concerns due to non-availability of OBD2 vehicles. 

The PV segment navigated through a mixed landscape characterized by variable demand, dynamic product portfolios and oscillating market sentiments. FADA commends Maruti's swift action to facilitate clearance of slow-moving model stockpiles by underwriting dealer interest costs, contributing positively to the segment. With dealers noting sporadic supplies of popular models and aging product concerns of slow moving variants, the segment still experienced an uptick in demand for new models and anticipates rural sales to pick up further pace. 

The CV segment confronted mixed dynamics influenced by inconsistent demand, supply issues, government policies and external market factors. Despite fluctuating demand and vehicle availability issues, the government's infrastructural push and coal mining growth spurred demand for heavy commercial vehicles, counteracted by high-interest rates and rising prices." 

Near Term Outlook 

July'23's Auto Retail Outlook signals mixed trends. The two-wheeler market anticipates continued supply challenges and economic pressures, despite new schemes and expectations of monsoon-boosted sentiment. Meanwhile, the cutback in FAME subsidies casts a shadow over EV sales. Conversely, the three-wheeler market predicts growth, underpinned by favourable market responses and rising demand. 

The passenger vehicle segment faces a dichotomy of factors. While the launch of new models and potential rise in rural sales lend optimism, dealers navigate inventory pressures from OEMs and demand-supply mismatches, impacting profitability. However, the anticipation of a boost from the upcoming festive season in end-August offers a hopeful outlook. The commercial vehicle sector contends with a balance of positive market sentiment and potential monsoon impacts, with demand spurred by infrastructural projects and improved financing options. 

On the agricultural front, erratic monsoon rainfall in India is hindering crop sowing. The delayed and uneven rains may reduce crop yields, shorten crop cycles and cause a delay in future crop arrivals. Such developments may affect the sales of automobiles, particularly in rural areas where a weak agricultural season could lead to a reduction in disposable income, thus affecting demand for two-wheelers and entry-level cars. Yet, upcoming rains may potentially boost agricultural prospects, revive rural demand, and positively influence automotive sales. FADA hence remains cautiously optimistic for near term outlook.  

Key Findings from our Online Members Survey 

Inventory at the end of June’23 

Average inventory for Passenger Vehicles ranges from 45-49 days 

Average inventory for Two – Wheelers ranges from 20-25 days 

Liquidity 

Neutral              45.94% 

Good                 36.75% 

Bad                      17.31% 

Sentiment 

Neutral              45.94% 

Good                   35.69% 

Bad                      18.37% 

Expectation from July 

Growth               42.05% 

Flat                      46.29% 

De-growth         11.66% 

Prada Introduces The New Singature Feminine Fragrance, Prada Paradoxe

"Prada Paradoxe” captures the essence of the undefinable and ever-evolving Prada woman, who is never the same, but always herself. Showcasing a timeless white flower bouquet reinvented into an avant-garde signature and encapsulated in an iconic yet unexpected triangular bottle, the fragrance embraces all paradoxical dimensions of scent and self.  

THE PRADA PARADOXE 

Immediately curious, ultimately revelatory; what is a paradox, but boundless perspectives revealed? 

The reconciliation of unexpected elements to inspire new dialogue is woven into the Prada DNA. In a confluence of conundrums, Prada Paradoxe is the quintessential expression of the Prada woman in all her forms, a fresh perspective on the enigma of femininity. 

The new signature feminine fragrance explores the symbiosis of contradiction embedded deep within Prada: craftsmanship and technology, tradition and modernity, challenge and refinement, rigor and fantasy.  

It is here, within this new-forged space that lives Prada Paradoxe, a fragrance as curious as it is comforting.  

THE PRADA WOMAN, IMPOSSIBLE TO FRAME 

Prada Paradoxe is a celebration of multi-dimensional self-exploration and expression in perpetual evolution: a woman who is never the same, yet always, uncompromisingly herself. 

The Prada paradox is an expression of the complexity of the self and the liberation that comes with being an indefinable woman. Here, women’s’ contradictions reveal their commonalities, unlocking multiple dimensions of being while starting a dialogue that dissects and discovers. The perpetual push-pull of paradox is an intention, a positive purpose, and a space to embrace the symphony of women’s unique expressions to be any number of things at any one time. 

The immediately recognisable signature of a woman impossible to frame. 

THE CONFLUENCE OF CONTRADICTION 

An augmented anagram of Prada and a nod to the inquisitive Prada spirit, Prada Paradoxe is a name that is playful in essence, an intention to reconsider and reconstruct. It is an invitation to redefine the relationship between a woman and herself through the dynamic dialogue within every one of the dimensions that make her who she is. 

It is the nature of a paradox to question, to bring together a contradiction of elements to reveal a profound truth. Prada Paradoxe is a slow reveal that appears upon reflection, an enthusiastic embrace of holism, wherein the sum of parts possesses impossible power.  

AN ICON, RECONSTRUCTED 

The Prada Paradoxe bottle is an expression of the house’s essence of reinvention and constant, inquisitive dialogue. Inspired by the original iconic Prada triangle logo, the bottle sees the logo reinvented once again into a timeless possession.  

In a shift from traditional perfume bottle architecture, the flacon is minimal and luxurious, designed to rest on its side. Askew yet powerfully grounded - displaced, yet stable - Prada Paradoxe forms an aesthetic right angle, sweeping optimistically upward from base to cap. The luminous, radical structure of the bottle encapsulates the Prada codes of sophistication and avant-garde with a touch of eccentricity. The signature triangle shape is contrasted by rounded angles, while the accents of the intense black logo are presented on a delicate coral pink hue. Feminine, yet disruptive - and immediately recognizable - the bottle is topped with a gold pump mirroring the gold logo stamped upon the jet-black cap, and finished with the Prada coat of arms.  

The outer box is etched to echo Prada’s signature Saffiano leather cross-hatching. Reconciling function and form, the cut-out triangle logo shape at the box’s peak allows for easy opening. An interplay of the fragrance’s coral pink hue and a semi-shine, intense black unite in the Prada logo, partially obscured by the white Prada Paradoxe label - a symbol of Prada’s nod to this new expression of femininity. 

A QR code in the silhouette of the Prada triangle features on every box. Each is an invitation to explore Prada Paradoxe and discover more, including AR experiences, filters, and behind-the-scenes content. 

Prada Paradoxe is an Eau de Parfum available in the following sizes and price in India: 

50ml / 1.7fl oz – Rs. 9,500 

90ml / 3.0fl oz =Rs. 12,500 

ICONIC INGREDIENTS, REINVENTED 

Prada Paradoxe embraces the enigmatic facets of iconic ingredients to reveal new sensory experiences. Prada Paradoxe is the intimate realization of a unique curation of dimensions. 

True to the creative spirit of the brand and under the creative direction of Miuccia Prada and Raf Simons, the fragrance was blended by Givaudan Master Perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu to reconcile the timelessness and the avant-garde, nature and innovation. 

Celebrating multidimensionality in an interplay of opposites, Prada Paradoxe redefines an intense feminine sensuality through contrasting expressions. With dominating notes of neroli and jasmine, the timeless florality of a white flower bouquet is twisted with an avant-garde olfactory signature of Ambrofix™ and Serenolide™ accord to create an intimate and enduring trail led by a vibrant warmth.  

A technological world first sees Prada Paradoxe explore nature through an innovation shaped for Prada that extracts the scent of the neroli bud before it opens. The fragrance reinvents freshness by capturing the brief floral, crispy and fresh dimension of the flower.  

An unexpected dimension of sensuality is revealed through the use of Ambrofix™, typically used in masculine scents. This innovative bio-converted amber is naturally derived to deliver a powerful, stable, and authentic woody ambergris note.  

One of the most diffusive in the world, Serenolide™ is a new and revolutionary musk molecule that redefines intensity by creating a recognizable yet intimate trail. This elegant musk reveals an intensity experienced beyond its traditional place in the dry-down, ensuring the note is immediately noticeable from the top, in a second-skin experience.  

Olfactive Family: 

Floral Ambery 

Notes: 

Top: Calabrian Bergamot Heart, Tangerine Essence, Pear Accord 

Middle: Neroli Essence and Neroli Bud Essence, Tunisian Orange Flower Heart Absolute Blossom, Jasmine Sambac Absolute 

Base: Amber Accord (Ambrofix™), Laos Benzoin Resinoid, Madagascar Premium Bourbon Vanilla Infusion, White Musk Accord (Serenolide™) .

Toyota Kirloskar Motor Announces ‘Monsoon Campaign 2023’ in South Region

In its relentless pursuit to excel in customer centricity and prioritizing safety, Toyota Kirloskar Motor (TKM) has announced its ‘Monsoon Campaign for 2023’ to offer a wide range of exclusive benefits to ensure a hassle-free journey this monsoon. Services ranging from a 20-point comprehensive vehicle health check-up to doorstep services are available across the Southern states for the entire month of July 2023.

As a company that has set a benchmark for safety standards, exceptional quality products and top-notch service experiences, this ‘Monsoon Magic with Toyota’ is one of the many customer centric initiatives aimed at helping customers maintain the condition of their vehicles so that they have a safe and seamless drive this monsoon.

The campaign, that is applicable at Toyota service centres across Karnataka, Andhra Pradesh, Telangana, Tamil Nadu & Kerala provides an assortment of exciting packages and offers* such as:

Free 20-point comprehensive monsoon vehicle health check-up

Special prices on AC Top-Up Service (Labor Only)

Offers on Tire and Battery Services

Attractive Offers on Labor Services by Booking through the iConnect App

Exclusive 10% Off on Selected Parts: Wiper Blades, Brake Pads, Glass Weather Strips, and Cabin Car Treatment

Commenting on initiative Mr. Takashi Takamiya, Vice President/Head of South Region at Toyota Kirloskar Motor, said, "Our efforts to offer heart touching guest experience across all touchpoints has inspired and energized all our decisions and actions. As we adapt to the evolving needs the market, our service campaigns reflect our commitment to providing tailored solutions. With the onset of monsoon season in the country, we recognize the challenges faced by daily commuters navigating tough road conditions and unpredictable weather. As safety leaders, TKM has always prioritized the well-being of passengers and the safety of vehicles.  The ‘Monsoon Campaign 2023’ is our endeavour to assist them in being prepared for these changes while ensuring affordability. Offering a unique customer experience and ensuring hassle-free journeys during this season, we aim to address the specific needs of our customers and create lasting memories during the monsoon. Let us navigate the monsoon together with confidence and peace of mind."

Offers are appliable on the entire product range for all customers - Innova Crysta, Fortuner, Legender, Glanza, Urban Cruiser Hyryder, Innova Hycross, Vellfire and the Hilux. Customers can contact their nearest authorized Toyota dealership for more details.

*Conditions apply

GE Vernova And BHEL Committed To Provide Reliable Powering Solutions To Help Accelerate Energy Transition In India

* Extending the Technical Assistance and License Agreement between the two companies to engineer and manufacture heavy duty gas turbines in India

* A testimony to GE Vernova’s commitment to support the transformation of India’s power sector by providing access to its advanced gas turbine technology

* The strategic cooperation is playing a key role in contributing towards Make in India

To provide advanced powering solutions for India’s gas power sector, GE Vernova’s Gas Power business (NYSE:GE) and Bharat Heavy Electricals Limited (BHEL) announced today the continuation of their long-term cooperation with the fourth extension of the Technical Assistance and License Agreement including scope for the engineering and manufacturing of heavy-duty gas turbines in India. The signing of the agreement is an extension to the collaboration between the two power sector industrial companies that started in July 1986.

The agreement signing ceremony was attended by Dr. Nalin Shinghal, Chairman & Managing Director, BHEL; Mr. Jai Prakash Srivastava, Director (Engineering, Research & Development) & Director (Finance – Addl. Charge) BHEL; Mrs. Renuka Gera, Director Industrial Systems & Products, BHEL; Mr. Deepesh Nanda, CEO, GE Gas Power South Asia and President & CEO, GE Aero-derivative Business, Gas Power Asia and other senior officials from GE and BHEL. Mr. Theodoros Stamatiadis, Executive Counsel (IP), GE Power also participated in the meeting virtually.

Through this agreement, GE Vernova’s Gas Power business will continue to strengthen BHEL’s capabilities to offer best-in-class gas turbine technology, and help meet the power plant requirements of customers. Till date, BHEL has supplied about 230 GE gas turbines to various oil refineries, process industries, and utilities in India and overseas. The above cooperation is also contributing towards reshaping India’s energy roadmap by promoting indigenous manufacturing capabilities, creating new job opportunities, and expanding the supply chain network. It is a testimony to Atmanirbhar Bharat (Self-reliant India) and Make In India initiatives, and also aligned with India’s Power Vision.

“BHEL has been providing innovative technological solutions in the power sector and embracing collaborations built on values of trust and commitment towards creating a more sustainable ecosystem. Our long-term association with GE helped us in building a robust energy value chain, offering a comprehensive portfolio of gas turbine powering solutions, and setting new industry benchmarks, while we look forward to achieving new milestones in the energy sector. With the new agreement, we will also be able to offer hybrid powering solutions by using GE’s aero-derivative gas turbine technology and support the growth of renewable energy in India.” said Mr. Jai Prakash Srivastava, Director (Engineering, Research & Development) & Director (Finance – Addl. Charge) BHEL.

“Over the decades, GE is helping to address global challenges in the energy sector by offering innovative and disruptive technology that can drive energy transition forward and helping nations to reduce emissions in the power sector in more than one ways. Both GE and BHEL have created a strong legacy of providing integrated solutions to the power plant owners - delivering higher efficiency, reliability and availability of the gas turbine units. We can together bring a significant shift to reduce emissions in the gas power sector, especially in India.” said Mr. Deepesh Nanda, CEO, GE Gas Power South Asia.

India’s focus to achieve net zero emissions and include green hydrogen into the energy mix would need future ready powering technology. Today, GE has 120+ gas turbines supporting power generation with hydrogen blends and associated fuels around the world and the fleet has accumulated more than 8.5 million operating hours. GE’s gas turbine portfolio, including the B- and E-class, has the capability to burn hydrogen levels from 5% (by volume) up to 100%. This capability varies depending on the type of combustion system used. At the same time, gas-based power can also provide a cleaner base load power as compared to coal-fired power generation, at the grid level, to the growing base of intermittent renewable energy in India. As per the agreement, the BHEL customers can now have access to GE’s advanced gas turbines that are capable of burning blends of hydrogen, methanol, syngas and other low BTU fuels, contributing further towards accelerating energy transition in India and region at large.

Additionally, GE and BHEL are providing comprehensive engineering, repairs and maintenance services to the gas power plant operators in the region. These services are offered by BHEL-GE Gas Turbine Services (BGGTS) Private Limited, a 50:50 joint venture between GE and BHEL. Established in 1997 and located in Hyderabad, BGGTS is synergizing advanced class gas turbine technology with local engineering capability.

About GE Gas Power:

GE Gas Power is a world leader in natural gas power technology, services, and solutions. Through relentless innovation and continuous collaboration with our customers, we are providing more advanced, cleaner and efficient power that people depend on today and building the energy technologies of the future. With the world’s largest installed base of gas turbines and more than 670 million operating hours across GE’s installed fleet, we offer advanced technology and a level of experience that’s unmatched in the industry to build, operate, and maintain leading gas power plants.  For more information, visit the company's website at www.gepower.com/gas-power. Follow GE Power on Twitter @GE_Power and on LinkedIn at GE Power.

GE Gas Power is part of GE Vernova, a dynamic accelerator comprised of our Power, Renewable Energy, Digital and Energy Financial Services businesses, focused on supporting customers’ transformations during the global energy transition.

SonicWall Hosts One Of iIs Kind Partner Technical Advisory Council (PTAC) Meet

* A new global, by-invite-only event attended by key distributors and SecureFirst metal tiers partners from across the globe

SonicWall, a global leader delivering Boundless Cybersecurity, today announced that it held its first one of its kind Partner Technical Advisory Council meet at Bangkok between June 21-23rd 2023.

PTAC is an initiative of a broader direction laid out by SonicWall’s CEO Bob Vankirk as “Outside in Approach”.

The event was attended by around 49 participants of which around 32 of them were partners from 12 markets in APJ region, namely; India, Australia, Singapore, Vietnam, Sri Lanka, Indonesia, Japan, Philippines, Thailand, Korea, Hongkong and Malaysia.

Around 17 participants were internal SonicWall team members comprising executives and leadership team members from HQs and APJ.

Debasish Mukherjee, Vice President, Regional Sales, APJ at SonicWall said, “The primary goal of PTAC is to foster stronger commitment, enhance relationships, and strengthen business alliances with the invited partners. This meet of almost two full days was all about brainstorming and sharing strategic insights, product roadmaps, future strategies, round tables and panel discussions.”

Debasish further added “SonicWall is a 100% channel partner driven company. With more than 17,000 strong and active partners worldwide of which 2500 partners are based in India, our partners form the extended arm in protecting customers businesses every day. It is incredibly humbling to work alongside this diverse and talented ecosystem of distributors and partners, helping our customers create agile workflows that can absorb the unpredictable nature of today’s cybersecurity challenges. Such events will further strengthen the bond we share with this large partner family of ours to stay on top of our game and drive the cybersecurity business environment as world leaders.”

“Looking at the success of the very first PTAC meet, we are excited to make this a regular feature going forward, Debasish concluded.

Some of the key notes and sessions of the meet across the 2 days comprised customer success case studies, strategic market insights, updates & developments, MSSP Insights - Current and New (Virtual Session) and open house discussions and mock sessions around Cross-selling, managing competition and successful executions and management etc.

About SonicWall

SonicWall delivers Boundless Cybersecurity for the hyper-distributed era in a work reality where everyone is remote, mobile and unsecure. SonicWall safeguards organizations mobilizing for their new business normal with seamless protection that stops the most evasive cyberattacks across boundless exposure points and increasingly remote, mobile and cloud-enabled workforces. By knowing the unknown, providing real-time visibility and enabling breakthrough economics, SonicWall closes the cybersecurity business gap for enterprises, governments and SMBs worldwide. For more information, visit www.sonicwall.com or follow us on Twitter, LinkedIn, Facebook and Instagram.