Finolex Cables Ltd. Revenues For Quarter Ended March 2023 Were Rs.1224.3 Cr As Against Rs.1186.9 Cr

Finolex Cables Ltd., (FCL) at the meeting of its Board of Directors approved results for the fourth quarter as well as the full year of 2022-23. 

Revenues for the quarter ended March 2023 were Rs.1224.3 Cr as against Rs.1186.9 Cr for the corresponding period in year 2021-22, representing a 3% growth in value terms. In volume terms, Electrical Wires increased by 7% compared to Q4 of the previous year. Within Communication Cables segment, most product lines increased in volume, by an average of 25%. Volumes in new products within the FMEG sector were affected by the changes to the energy efficiency norms which came in to effect from 1st January 2023. While input costs had begun to show moderation, the impact on margins would not be felt until another quarter. 

For the full year 2022-23, sales were Rs. 4481.1 Cr as against Rs. 3,768.1 Cr in the previous year – an improvement of 19%. During the year, commodity prices continued to remain volatile, which led to several price revisions to pass on both cost reductions as well as cost increases to the end customers, resulting in a situation where margins fluctuated every quarter. For the full year Electrical Wires grew about 16% in volume; OFC volumes grew by more than 50%, while all other products in the Communication segment grew more than 25%. As mentioned above, changes to the energy efficiency norms affected the sale of Fans during the last two quarters and impacted overall growth in the New product lines. Addition to product range, and expansion of distribution network have all contributed to the better revenues and volumes within these product segments.  

Profit for the quarter, before taxes, was Rs.173.5 Cr, as compared to Rs.126.4 Cr in the previous year – the improvement is a result of volume led growth in the major segments as well as some pricing actions to maintain margins.  

For the full year, profit before taxes stood at Rs 646.0 Cr as against Rs 526.6 Cr in the previous year – an improvement of 23 %. 

PAT for Q4 of 2022-23 stood at Rs 134.6 Cr as against Rs 104.6 Cr for the corresponding period of the previous year – an improvement of 29%.  

For the full year, profit after taxes were Rs 501.7 Cr as against Rs 404.6 Cr in the previous year – an improvement of 24%. 

At its meeting today, the Board has recommended a dividend of 350 % for the year, which means an outgo of Rs7/ per for every share of Rs 2/- the overall dividend outgo would be Rs 107.1 Cr. 

For the year ended 31st March 2023, the consolidated results reflect net sales of Rs 4481.1 Cr as against Rs 3768.1 Cr in the previous year and Profit After Taxes of Rs 504.3 Cr as against Rs 599.1 Cr in the previous year.   

The Company recently announced that it will be setting up a plant to manufacture Preforms for drawing fiber as well as enhance the fiber cabling capacity. For this purpose, Capex plans of approx. Rs. 300 Cr to be spent in fiscal 2023-24 and 2024-25 have been put in place. These plans are in addition to the already announced expansion into setting up of an E-Beam facility as well as other additions. 

Winners of Solar Decathlon India Design Challenge For Net-Zero Future Proof Building 2022-2023 Announced

·         The 3rd edition saw participation from 1780 students and 126 academic institutions

·         Student teams presented net-zero solutions for 36 real building projects on the final day of presentation

Solar Decathlon India (SDI), aimed at building the next generation of leaders to combat climate change in India, is an annual challenge for undergraduate and postgraduate students from Indian educational institutions to develop innovative, net-zero energy-water and climate resilient solutions for the building sector in India. After two years of COVID-19 forced virtual events, SDI conducted its 3rd edition at Infosys’ campus in Mysuru, one of the most sustainability operated campuses in the world, where six teams topped their divisions. These six teams pitched their solutions to a Grand Jury consisting of real estate and media stalwarts, and Team V? from Visvesvaraya National Institute of Technology, Nagpur won the coveted Grand Prize for the most promising and investment worthy design.

The winners were announced in the presence of innovator and social entrepreneur Anish Malpani, who also delivered the keynote address. The 36 Finalist projects were exhibited at the finals to a crowd of over 650 people. On May 28, Solar Decathlon India holds an internship fair where leading organisations working on climate change and net-zero buildings look to hire the best and brightest minds.

Infosys provided the venue pro bono for the three-day Finals, which was conducted as a carbon-neutral event. The SDI trophies awarded to the winners were themselves carbon negative, demonstrating how Climate Change mitigation can be addressed with creativity and perseverance.

The Council of Architecture (CoA) has signed a Memorandum of Understanding as a knowledge partner with AEEE, who co-organises SDI, to expand outreach and the impact of Solar Decathlon India to address Climate Change. This is expected to facilitate architectural educational institutions and students to participate in the competition.

Prasad Vaidya, Director Solar Decathlon India, said “Some of these student teams have developed net-zero building designs that are on par with the work of the best professionals design teams in India. Within 9 months these students were able to scale a very steep learning curve. If students can do this so well, it is time that building owners and developers start demanding this quality of work on every building project they invest in.”

Chaitali Bhattacharya, Interim Director, IUSSTF, said “The Solar Decathlon India is an innovative platform that encourages and instils a healthy competitive spirit in youngsters by challenging them to think outside the box and use their ingenuity to design a net-zero niche. It was encouraging to see how inventive and imaginative solutions to global climate change challenges were presented at the Finals.”

“The IPCC AR6 2023 Synthesis report, which I co-authored, emphasises the importance of resilient net-zero buildings in the urban transition to limit global warming. The Solar Decathlon India finalists proposed innovative solutions integrating renewable technologies, sustainable design, and community engagement to transform Indian cities to achieve the 1.5oC goal.” - Aromar Revi, Director, IIHS.

“Bringing about a paradigm shift in design and construction practices is a complex and time[1]consuming task. It is thrilling to witness the ideas and designs that have emerged from this season of Solar Decathletes for net-zero buildings across different building typologies. The novelty with which they engage with various tools and skills introduced to them through the Solar Decathlon India, has transformative potential for the building sector.

With SDI, we have planted the seeds of a movement, where buildings transcend their function as mere shelters and become powerful symbols of energy efficiency, resilience, and a sustainable legacy for future generations. Solar Decathlon India represents a paradigm shift in building design, inviting builders, developers, and academia to participate in this movement and redefine their roles.” – Satish Kumar, President and Executive Director, AEEE.

Solar Decathlon India is conducted by the Indian Institute for Human Settlements (IIHS) and the Alliance for an Energy Efficient Economy (AEEE) under the aegis of the Indo-US Science and Technology Forum (IUSSTF) ran for nine months. The 2023-24 challenge saw 154 teams competing, with 1780 students from 126 academic institutions, guided by 200 faculty mentors. Solar Decathlon India 2023-24 edition saw over 30 organisations offer opportunities for the challenge participants.

Full list of division wise winners of the 2022-23 Challenge:

Single-Family Housing

Winner: Team Zenith from Arvindbhai Patel Institute of Environmental Design and MANIT Bhopal

Runner Up: Team SuGriha from Malaviya National Institute of Technology Jaipur and MBS School of Planning and Architecture

Multi-Family Housing

Winner: Team Synergy from Sir J.J. College of Architecture and Thakur College of Engineering and Technology

Runner Up: Team Al Ma'arij from M.H. Saboo Siddik College of Engineering and Rizvi College of Architecture

Educational Building

Winner: Team Green Collars from RV College of Architecture and School of Design, RV University

Runner Up: Team LENS from SMEF's Brick school of Architecture and BRACT's Vishwakarma Institute of Information Technology

Office Building

Winner: Team V? from Visvesvaraya National Institute of Technology, Nagpur

Runner Up: Team ECO-TRIBE from Dr Bhanuben Nanavati College of Architecture and Navsahyadri Education Society's Group of Institutions - Engineering

Community Resilience Shelter

Winner: Team Samakrut from SMEF's Brick School of Architecture and BRACT's Vishwakarma Institute of Information Technology

Runner Up: Team Tattva from Manipal School of Architecture and Planning, Manipal Institute of Technology, and Academy of Architecture Rachana Sansad

On-Site Construction Worker Housing

Winner: Team Echo from School of Architecture Planning & Design, DIT University and Dehradun Institute of Technology University

Runner Up: Team sattva 2.0 from University School of Architecture and Planning and Indian Institute of Technology Roorkee

About Solar Decathlon India

The Solar Decathlon India is a challenge among postgraduate and undergraduate students from Indian educational institutions to learn and design net-zero-energy-water, affordable, and resilient design solutions for real, live projects to combat Climate Change through the buildings sector.

Student teams develop affordable and industry-ready solutions for real projects with the help of online Self-Learning Modules and expert mentorship provided during this year-long challenge. It is a hands-on, practical, innovation-based challenge that moves the construction and real estate industry towards implementing net-zero solutions developed by students.

W20-MAHE Women Vice Chancellors' And Leaders' Conclave” Unveiled At MAHE Bengaluru Focusing On Women-Led Development

The W20-MAHE Women Vice Chancellors’ and Leaders’ Conclave titled Women in Higher Education for Enabling Leadership (WHEEL) was inaugurated today at the Manipal Academy of Higher Education (MAHE) campus, Bengaluru in the presence of over 50 women leaders from various parts of India. A Charter of Recommendations was presented to W20 calling for a shift from women’s development to women-led development, the vision shared by W20. Recommendations focused on women-led development were presented in five themes – higher education, labour force participation, skill development, care work and leadership. These aspects are important areas of intervention to mainstream progressive gender perspectives into development policies and practices.

The event was graced by prominent leaders such as Vice Chancellor of TISS Prof Dr Shalini Bharat, Dr Sandhya Purecha, the Chair of W20, Ms Dharitri Patnaik, the Chief Coordinator of W20, Ms Bharati Ghosh, former IPS and W20 Delegate, Vice Chancellor of MAHE Lt Gen Dr M D Venkatesh, and Prof Madhu Veeraraghavan, Pro Vice Chancellor of MAHE, Bengaluru.

W20 is the official G20 engagement group focused on gender equity. Its primary objective is to ensure that gender considerations are mainstreamed into G20 discussions and translated into the G20 Leaders’ Declaration as policies and commitments that foster gender justice and women’s empowerment. MAHE is a knowledge partner with W20.

Prof. Dr. Shalini Bharat, Vice Chancellor, Tata Institute of Social Sciences and keynote speaker, stated that women across the world face challenges in access, acceptance and ascension. For India and G20 countries, having women at the centre-stage of ideas and practices of development is crucial. Women’s early socialisation in gender bias prevents them from undertaking courses in STEM disciplines, believed to be the domain of men; this is a trend in all G20 countries with women’s enrolment in STEM courses not exceeding beyond 45 percent. Dr Bharat also pointed out that women’s choice of subjects is reflective of the gender bias that exists in the society. The picture of women’s empowerment becomes further complex when we see women not as a homogenous category but with other intersecting factors such as caste, class, race and disability. Complementing MAHE’s proposed Charter of Recommendations, Dr. Bharat called for creating datasets that capture these intersecting complexities at levels as micro as sub-ward level as well as datasets that can be comparable across G20 countries. In order to create level-playing fields, Dr. Bharat called for grooming women leaders at administrative and educational institutions.

Dr Sandhya Purecha emphasised the importance of empowering and engaging with women leaders. She stressed on the necessity of reducing the global gender gap in leadership as data reveals that women are significantly under-represented at all decision-making levels.  She called on skill development programmes to be redesigned to make it more “inclusive and result-oriented”. Moreover, she reiterated the importance of including voices of women from different socio-economic, cultural, and minority backgrounds in order to holistically tackle gender inequality.

Ms Bharati Ghosh, former IPS and W20 Delegate, presented a grassroots perspective on women empowerment reflecting on her experiences with working to address gender inequality. She stated that digital poverty has the most adverse impact on women and girls and listed a number of measures undertaken by the centre to overcome this gendered barrier. Ms Ghosh applauded the remarkable women-led development which has become a priority within the nation’s development agenda.

Ms Dharitri Patnaik, Chief Coordinator of W20 Secretariat, emphasised on the imperative need for bridging the gender digital divide and the measures undertaken by G20 countries in this regard. Ms Patnaik called for making digital inclusion a national priority and called on Vice-Chancellors to create platforms for women’s leadership. Ms Patnaik also spoke about India’s potential for utilising educational technology for women’s empowerment.

Delivering the welcome address, Lt. Gen. Dr. M D Venkatesh, Vice Chancellor, MAHE said, “Given the pivotal role that women play in building a healthy society, conclaves such as these offer an opportunity to reflect on the ways to advance gender equality and empower women towards creating a gender-inclusive society. Unleashing the potential of women is crucial to building a better society. That’s why it’s my absolute pleasure to be a part of this conference.” Dr Venkatesh proudly acclaimed MAHE’s recent recognition by Times Impact as a leading University in its efforts to promote gender equality with nearly 45% of its faculty members, 60% of the non-teaching staff and 47% of its students are women.

Prof Dr Madhu Veeraraghavan, Pro Vice Chancellor – MAHE Bengaluru, who addressed the gathering on ‘‘Gender justice and Higher Education - A MAHE Approach’ said, “Women often face a number of challenges in all walks of professional life right from getting access to quality higher education, fewer opportunities for labour force participation, and the social burden of care work. Forums such as these are crucial to bring the underlying issues to light and smoothen the road for women.”

Prof Neeta Inamdar, Convenor and Head, Manipal Centre for European Studies, MAHE welcomed all Women Vice-Chancellors and Leaders acknowledging their contributions as changemakers in the society. She also expressed that the Charter of Recommendations presented during the Conclave will be discussed, deliberated and developed further thus meaningfully impacting the lives of women across G20 countries and beyond. Referring to one of the recommendations, Prof. Inamdar stated that generating data on several social indicators is crucial given that its unavailability is hindering evidence-based policy making. Dr. Shilpa Kalyan, Head of Department of Liberal Arts, Humanities and Social Sciences, and co-convenor of the Conclave stated that MAHE is at the forefront of promoting gender diversity and inclusion.

The inauguration was followed by Nammoora Habba, an evening showcasing important folk dances of Karnataka. Day 2 will continue with five focused panel discussions with active participation of all 50 delegates.

Dalmia Bharat Foundation And Akzo Nobel Initiate “Vocational Training In Wall Painting For Sustainable Livelihood”

* Enabling women to break stereotypes of male dominated profession 

Dalmia Bharat Foundation (DBF), corporate social responsibility arm of Dalmia Bharat Ltd. (DBL),a leading cement company in partnership with AkzoNobel India Ltd, a leading paints and coatings manufacturing companyhasinitiated vocational skill trainingin decorative wall paints for rural communitiesin Belgaum, Karnataka. This initiative was undertaken to provide an opportunity for employment in the construction industry and a means for sustainable livelihood. The programme which is open to all witnessedparticipation by many rural women who are keen to choose this as a professional career.Conventionally, painting jobs in construction sector is a male dominated area. As part of their recent initiative, Dalmia Bharat is focusing on upscaling and empowering women as‘homemakers’ in the construction industrythrough jobs like decorative painting.Till date,over 25 women and 130 menhave been trained and placed under contractual jobs. As per the renewed Memorandum of Understanding (MoU) signed between DBF and Akzo Nobel India Ltd, 150 more beneficiaries will be enrolled as part of the programme by end of FY 23-24.  

Dalmia Bharat Foundation conducts awareness campaigns in neighbouringunderprivileged communities of Belgaumand particularlyencourages womento sign up for the programme. Theparticpants are then trained by experts from AkzoNobel in professional wall painting where they undergo a comprehensive learningcourse. The training imparts skills on indoor painting and interior designing.The trainees are awarded a certificate qualifying them as professional painters post successful completion of the program.DBF further supports them through placement in contractual jobs with various collaborators in the industry. 

Commenting on the initiative, Mr. Ashok K. Gupta, CEO, Dalmia Bharat Foundation shared,“ At Dalmia Bharat we are encouraging women to join the construction industry which remains an uncommon choice for women professionally.Traditionally wall painting is known to be a man’s trade, but women are equally capable of performing this job. There were initial challenges in perception where families believed it to be unsuitable for women and considered it as a low-level skill. But, we saw this as a potential opportunity to empower underprivileged womenand help them become financially independent.We are delighted to witness the successof our pragramme. We hope it will inspire more women in the community to participatein the future. We are grateful to AkzoNobel for their support to carry out the trainings successfully.” 

Dalmia Bharat Foundation has been persistently working towards  the socio economic upliftment of the rural communities nearby its plant in Karnataka. The foundation has been conducting various programmes focusing on skill development,training on modern agricultural practices for farmers, health camps and other developmental programs in the region. 

Home-Grown D2C Fast Fashion Brand ‘The Indian Garage Co’ Is All Set To Register 100% Growth; Eyes 600 Crores In FY 2023–24

* Witnessed 3x growth and closed FY 2022-2023 with 300 crores in GMV 

The Indian Garage Co, India's homegrown fast-fashion D2C brand, is all set to create a historic business milestone with a Rs. 600 crore GMV by the end of FY 2023–24 clocking a 100% growth from last financial year. The company has been continually growing at 300% YoY since 2020, far ahead of the industry growth rate of 12% to 13% CAGR.

The Indian Garage Co. is one of the few D2C companies that is completely bootstrapped, asset light and EBITDA positive. The company has registered an exponential 3x growth in FY 23 enabling the brand to achieve a 300 crore GMV. 

Known for being fashion-forward and experimental by nature, The Indian Garage Co caters to the fashion needs of all age groups. TIGC, the men’s wear brand, is the prime category offered by the company. It has recently forayed into a women's wear line called ‘FreeHand’ and plus-sized fashion line ‘HardSoda’ under the house of brands format. 

TIGC has a distinctive product portfolio that includes over 2,500 styles across men’s casualwear and sportswear, including trendy shirts and chinos, which are the most popular among youth and Gen Z. TIGC currently sells 5–6 lakh units a month, which has enabled it to become one of the top-selling external fashion brands on Myntra and Ajio. TIGC is available offline too at the multi-branded outlet Fashion Factory.

Having a complete control over the design & delivery has enabled TIGC to promise unique fashion bets with shorter lead time making it a popular choice of brand online. This has been possible due to the genius plan of building multi product factories that not just strengthens dedicated captive capacities but also supports micro-entrepreneurship allowing for efficiency that is on par with that of the modern factories. 

TIGC recently started retailing its products exclusively on TIGC.in. Star cricketer Surya Kumar Yadav has been announced as the brand ambassador to highlight this move. The company plans to build a strong offline retail footprint too through the phygital distribution route & EBOs in the near future. 

The brand's young team is at the forefront of driving creative and trendy designs, while also incorporating their expertise in technology. With their unwavering focus on delivering tech-led fashion, the brand  is developing an in-house technology product, Chanakya, which further promises to enhance the consumer's experience.

Positive about the brand’s growth, Founder and CEO, Anant Tanted, said, "We have come a long way; it is our moment of glory to see our brand being rewarded with much needed growth at the right time! The next couple of years are very crucial for us, and we are committed to the idea of building ‘A Cult Indian Value Fashion Brand with a Global Appeal!"

With the right mix of value fashion offerings, excellent brand recall, and a dynamic marketing strategy, The Indian Garage Co. is all set to capture a considerable portion of the Indian fashion market. 

About TIGC

The Indian Garage Co. is a tech-enabled fast-fashion D2C brand that offers a diverse range of menswear collections inspired by Gen Z. This homegrown brand promises its customers a vast array of global fashion trends at an unprecedented pace.

Established in 2012 by Anant Tanted, TIGC has grown organically and scaled into a 300-crore GMV business. The company has tapped into new categories like footwear and also marked new heights by foraying into women's wear and plus-sized fashion through the House of Brands format.

Nykaa's Revenue Crosses RS 5000 Crore And EBITDA Margin Improves To 5% Of Net Revenue

Nykaa today announced its financial results for the quarter and full year ended March 31, 2023. Over the last two years, Nykaa has continued to prioritize growth, profitability and creating long-term sustainable value for shareholders, customers and the larger ecosystem.

India’s BPC market today stands at $21 billion, having grown from $17 billion in 2021. This growth is indicative of the increasing consumer appetite and demand which will fuel the potential of the BPC industry. With its commitment to customer-centricity and innovation, Nykaa has played a pivotal role in building India’s BPC market through consistent education, investments in technology and bringing a diverse range of Indian and international brands on the platforms.

In FY23, Nykaa’s Revenue from Operations stood at Rs 5,143.8 Cr, demonstrating a strong growth of 36% YoY, and the company achieved EBITDA margins of 5% and EBITDA at Rs 256.0 Cr, demonstrating a 57% growth YoY. Gross Margin expanded by 73 bps YoY. EBITDA margins expanded 65bps YoY which was aided by rationalization of fulfilment expenses (164 bps) and marketing optimisation (129 bps).

Over the last two financial years, and further to the IPO, our Revenue from Operations grew from Rs 2440 Cr in FY21 to Rs 5143 Cr in FY23 and EBITDA expanded from Rs 156 Cr to Rs 256 Cr in the same period. We have balanced business growth and profitability by focusing on the right drivers.

Owing to the strength of our platforms, focused offerings and differentiated value propositions our new customer acquisition nearly doubled on a two-year basis, indicating strong post-covid customer interest. Existing customers also expanded their category choices and made repeat purchases with increased frequency.

We continue to invest in technology and marketing to improve platform capabilities and drive healthy new and repeat customer behaviour, while working towards perfecting the experience in each visit. These investments have led to the order-to-visit conversions improving over the last two years, from 2.6% to 3.7% in BPC and 0.6% to 1.0% in Fashion, reaffirming confidence in our overall long-term strategies as we build out differentiated shopping experiences.

Falguni Nayar, Executive Chairperson, MD, and CEO, Nykaa said:

“Visit conversions, as a north star metric, speak a lot towards the platform strength of our business and customer interest in Nykaa as a brand. With steady improvements of over 40% and 60% 2-year growth in beauty and fashion platform conversions, our investments towards building the right technology stack as well as customer-first shopping experiences are paying off. This strong step-function growth also comes on the back of improvements across personalization capabilities, breadth and depth of product portfolio, UI UX enhancements, marketing optimizations and quality of in-bound visit traffic. This metric is reflective of a successful experience right from one downloading the app till they open their delivery package. On a visitor conversion level, this number is even higher as customers tend to browse and explore the platform and its wide offerings before finalizing a purchase.”

To cater to widening consumer demand, we expanded our fulfilment centres to 15 cities, with a total area of almost 1.5 million sq. ft. Strategic investments in regional warehousing have led to us go closer to the customer, improve warehouse manpower productivity, reduced air shipment as well as reduced split shipments. Most importantly, it has reduced the order-to-delivery duration, leading to customer delight.

Our retail business which continues to be a strategic priority, witnessed robust growth over the last two years and has achieved profitability at a business unit level. Nykaa has doubled its own physical store count from 72 at the end of FY21 to 145 beauty stores in FY23, with a total area of more than 1.4 Lacs sq. ft. spanning across 60 cities.

Nykaa takes immense pride in offering an extensive array of beauty and personal care brands and has consistently built this offering in response to consumer demands and evolving trends. We have introduced multiple renowned domestic and international names, such as The Ordinary, Anomaly, Lancome, Acne Squad, Inde Wild, Fable & Mane, and many more. With a comprehensive portfolio of over 3,400 brands, Nykaa continues to redefine beauty retail, making it a go-to destination for all beauty and personal care needs. Our Fashion business has witnessed an impressive growth trajectory of its own, with a 293% growth in GMV over a period of two years. We now showcase over 2,850 brands, including 650 global brands such as Alo, Cider, the multi-brand fashion platform Revolve and an amazing 600+ sustainable brands. We believe in offering not just the latest trends but also choices that align with the values of our customers.

We have continued building a strong house of brands across beauty and fashion with a sharp focus on innovation and consumer delight. The portfolio includes 25 brands including Kay Beauty, Nykaa Naturals, Nykaa Cosmetics, Wanderlust in beauty and Nykd, Gajra Gang, Likha, RSVP, Pipa Bella and Mixt in fashion, that have quickly become household names, as they consistently deliver on inspiration and high performing products to the consumers. Four of these brands have crossed the Rs 100 Cr GMV mark. We recently launched two BPC owned brands in Q4 FY23 – entering the Ayurveda and Wellness space, Nyveda – a potent ayurveda brand and Nudge- a beauty nutraceuticals brand. In Q4 FY23, Nykaa Fashion launched MIXT, a unisex fashion forward brand targeted towards Gen-Z

Emboldened by the support of our partners, we forayed into the GCC market to create a distinct beauty retail experience and forged a strategic alliance with the Apparel Group to build an omnichannel presence in the emerging beauty hotspot.

Our FY23 performance has demonstrated our commitment to growing lifestyle choices for our consumers through our core beauty and fashion businesses.

About Nykaa:

Nykaa (FSN E-Commerce) was founded in 2012 by Indian entrepreneur Falguni Nayar with a vision of bringing inspiration and joy to people, everywhere, every single day. Derived from the Sanskrit word ‘Nayaka’, meaning one in the spotlight, Nykaa has emerged as one of India’s leading lifestyle-focused consumer technologies platforms. Since its launch, Nykaa expanded its product categories by introducing online platforms Nykaa Fashion, Nykaa Man, and Superstore. Delivering a comprehensive Omnichannel e-commerce experience, Nykaa offers over 4,500 brands its website and mobile applications. The Nykaa Guarantee ensures that products available at Nykaa are 100% authentic and sourced directly from the brand or authorized retailers. Through engaging and educational content, digital marketing, social media influence, robust CRM strategies, and the Nykaa Network community platform, Nykaa has built a loyal community of millions of beauty and fashion enthusiasts. Over the years, Nykaa has received many accolades for disrupting the beauty market. At the 17th India Business Leader Award in 2022, Nykaa was awarded as the Disruptor of the Year and Kantar’s Brandz List features Nykaa as one of most valuable brands in India. www.nykaa.com 

This T20 Season, Nestlé MUNCH Gives Young Cricket Fans A Chance To Meet Their Favourite T20 Stars

* Partners with Punjab Kings, Gujarat Titans and Royal Challengers Bangalore

Nestlé MUNCH amped up the excitement of the ongoing cricket season by becoming the “official crunch partner” for the three teams - Punjab Kings, Gujarat Titans and Royal Challengers Bangalore. As the cricket euphoria peaked in the country with the return of the T20 season, MUNCH launched an experiential campaign that gave fans a chance to play their favourite sport and meet the T20 stars.

Building on the cricket fervour, MUNCH unveiled special limited-edition packs featuring players from the three teams. Consumers could scan the QR code on the pack and get a one-of-a-kind digital gully cricketing experience with their favourite team. They stood a chance to win exciting merchandise and top winners also got a chance to crunch it with their favorite T20 stars by meeting them for one-of-its kind VR playoff.

One of the MUNCH Chance to Meet T20 Stars winners in a unique VR playoff against Gujarat Titans

Commenting on the campaign launch, Rupali Rattan, Head of Confectionery Business, Nestlé India said, “Extending our passion for cricket and encouraging youngsters to crunch with confidence, Nestlé MUNCH partnered with these teams to come up with yet another first of its kind digital experience for our consumers. Youngsters always dream of playing with their favourite cricket stars. Nestlé MUNCH through this unique association and experience gave a chance to these young fans to meet and play with their cricketing heroes."

Joy Chauhan, Chief Client Officer - South Asia, Managing Partner – North, Wunderman Thompson said, “Nestlé MUNCH, the self-doubt cruncher, is back on the T20 tournament stage and we are super excited to conceptualise and execute yet another thrilling technology first experiential campaign. Our team at WT Experiential continues to leverage creative technologies to conceptualise and build super exciting experience for the cricket loving teenagers this T20 season that would let them unlock opportunity to meet T20 team players.”

*Meet and greet was conducted in a physical or Virtual setup