BUILD. & Tiger Shroff Announce The Launch Of BUILD.PROWL Range Of Sports Supplements

BUILD., a leading Indian sports nutrition brand, has partnered with PROWL, the active lifestyle brand by Bollywood actor Tiger Shroff, to introduce a range of high-quality sports nutrition supplements designed to support active individuals in achieving their fitness goals.

The new BUILD. PROWL Elite Series introduces six new products in unique flavours like Fresh Brew Coffee, Delicious Chocolate, Watermelon, Orange, Raspberry, Kiwi, etc. for the consumers-

·         HydroActive ISO 8

·         Lean Muscle Enhancer

·         Pro Shredder

·         Pre-Game Pro

·         Liquid L-Carnitine Pure Burn 3K

·         EAA Rapid 9

Tiger Shroff made the initial announcement on his Instagram profile, sharing an experience video, and speaking about the collaboration. In the video, he speaks about his passion for fitness and how his association with BUILD. helps him stay aligned with his fitness regime. Going forward he highlights how the HydroActive ISO 8 is specially designed to aid improved digestion that makes one feel light and energetic with amazing flavours. He gives a message that as humans, movement is essential for a healthy lifestyle, both physically and mentally and that we should keep moving in our own ways. 

Soumava Sengupta, CEO, BUILD. said, “We're thrilled to team up with PROWL to launch this range of products under BUILD. As a brand, we are committed to helping people lead a healthy and active lifestyle, and this collaboration allows us to reach even more fitness enthusiasts with our products. Our supplements are designed to provide the necessary nutrients to fuel the body during intense workouts, and with Tiger Shroff's passion for fitness, we're confident that this collaboration will be a game-changer in the sports nutrition market.”

The BUILD. PROWL range is a testament to the shared passion for fitness and commitment to helping individuals achieve their fitness goals. Created by a team of expert nutritionists and fitness professionals, the range includes pre-workout, post-workout, recovery formulas, mass gainers, as well as whey protein and amino acid supplements. Each product is formulated with premium quality ingredients that are scientifically proven to enhance athletic performance and support muscle growth and recovery. The video is live on BUILD.’s social media platforms, including YouTube and Tiger Shroff’s Instagram.

Excited about the collaboration, Tiger Shroff said, “I'm thrilled to be working with BUILD. to bring high-quality sports supplements to the Indian market. As someone who takes fitness seriously, I understand the importance of proper nutrition, and with our combined passion and expertise, I believe we can inspire a new movement in fitness in India and empower individuals to live a fit and healthy lifestyle.”

The BUILD. PROWL range is available in 500+ speciality sports nutrition stores, its website www.buildyourgoals.com, top gyms, and leading e-commerce platforms like Amazon. The BUILD. PROWL Elite and Advanced Series come in a variety of flavours and are made available to customers for a price starting at INR 2,999.

About BUILD.  

BUILD. is a brand from Pursuit of Wellness Pvt. Ltd., incorporated a year ago with the objective of helping Indians lead healthier lives with quality nutrition and supplementation products. Pursuit of Wellness is an off shoot of a corporation which has been in the business of importing and distributing sports nutrition supplements for leading brands pan India, for the last seven years. BUILD. as a brand is committed to provide its users quality nutrition at par with the best available in the world. 

BUILD. and PROWL (Tiger Shroff) over the next 5 years will launch multiple products in sports nutrition and general wellness category with a mission to inspire Indians for a fitter and healthier life. These products will be available in speciality/ modern retail and via e-commerce.

Disney Star Netwok Recods Massive Growth In The South Markets

-          Karnataka recorded a 30% growth in consumption, clocking 680 crore minutes for the first 10 matches, highest ever consumption* in IPL history -

-          AP/Telangana witnessed a 33% consumption growth -

Disney Star, the official television broadcaster of TATA IPL 2023, has witnessed a massive growth in regional viewership of the marquee tournament. The Southern markets witnessed a substantial growth of 21% compared to the last edition, with AP/Telangana witnessing a 33% consumption growth and Karnataka recording a 30% growth, clocking 680 crore minutes for the first 10 matches, highest ever consumption* in IPL history. Furthermore, the Hindi Speaking Markets (HSM) have recorded the highest viewership in IPL history with 20.4 crore fans tuning in for the first 10 matches, 29.5% increase in comparison to the last edition. HSM also clocked a massive 4380 crore minutes of watch time, 25% increase in comparison to last year. Significant centers for growth in HSM markets are UP, Bihar, MP, Delhi, Rajasthan, Maharashtra, Punjab, and Haryana.

Star Sports Spokesperson, said, “We are thrilled with the response we have received for our regional feeds. Our feeds have been designed to bring fans closer to the game and provide an engaging experience. We have created surround programming for each language, keeping their unique culture in mind and this has helped us connect with fans in different parts of the country and provide them with an experience that is tailored to their needs.”

The increase in consumption for the South Markets can be attributed to the region-specific themes and the vast range of in-house experts like Gundappa Vishwanath, MSK Prasad, K Srikkanth, L Balaji, S Badrinath, Murali Vijay and S Sreesanth among others bringing fans closer to the game. The launch of Star Sports Telugu HD along with the association with legendary actor & cricket enthusiast Nandamuri Balakrishna - has helped fans in AP/Telangana markets to connect further with the tournament. Adding to the fan fervor were special initiatives like the IPL trophy tour, #MySocietyStadium, and Fan Buses organized by Star Sports, making it an engaging and unforgettable experience for cricket enthusiasts across the country. 

Star Sports roped Bollywood superstar and sports aficionado Ranveer Singh as its brand ambassador. Ranveer, in his role as 'sutradhaar' for the Incredible League is involved in creating a stream of immersive and entertaining content which brings alive compelling narratives from the marquee tournament. The innovative Hindi feed boasts some of the finest former cricketers as experts such as Sunil Gavaskar, Virender Sehwag, Irfan Pathan, Mohammad Kaif, and more allows fans to deep dive into all the action in real-time. Additionally, exclusive association with Rajasthan Royals and Punjab Kings for their new shows ‘Halla Bol’ and ‘Chak De’ has increased consumption by 53% in Rajasthan, and 37% in Punjab & Haryana. Similarly, Star Sports has witnessed a growth of 58% in consumption in UP by delivering engaging surround programming through an exclusive association with KL Rahul for ‘Stars on Star’ and Lucknow Super Giants for a new show ‘LSG Junction’ along with LIVE telecast of select IPL 2023 matches on Star Utsav Movies (FTA) channel to drive sampling and conversions to Star Sports. 

Star Sports has been at the forefront of fueling fandom for sports. The ‘Shor On, Game On!’ campaign by the broadcaster generated significant excitement and support before the tournament. The campaign captured the true essence of fans' passion, excitement, and togetherness while watching the “Incredible League” LIVE on television sets. Disney Star clocked 6230 crore minutes of watch time for the opening 10 matches with a cumulative reach of 30.7 crore viewers for the first 10 matches, both of which are the 2nd highest across IPL History*.

All BARC data for 2+ U+R- for Live Broadcast including PPL on Disney Star Network

*: Other than IPL Editions in Covid Years

Rapido Sets In Motion With ‘Bike Wali Taxi Sabse Saxi’ Campaign On JioCinemas IPL Streaming

* The campaign focuses on feasibility, comfort and affordability bike-taxis provide in crowded and packed traffic cities

Rapido launches its 360 degree ‘Bike Wali Taxi, Sabse Saxi’ campaign aiming to drive consideration for the category in the e-mobility space.

Bike Wali Taxi, Sabse Saxi positions Rapido Bike-Taxi as the ultimate solution for everyday commute by highlighting its key offerings - convenience, quickness, and affordability. With an upbeat jingle and an element of ‘swag’, the films add a coolness quotient to the brand persona.

The campaign created by Enormous comprises four films that showcase Rapido Bike-Taxi as a smart alternative in different scenarios. The first film has been released, where the Bike-Taxi service is pitted against the shortcomings of a crowded bus. The remaining films will be released in the weeks to come.

With a digital-first approach, for the first time, Rapido has collaborated with the OTT platform JioCinema. Capitalizing on the reach and frequency of IPL on the platform, JioCinema serves as the lead channel. This will be followed by TV for amplification, and OOH as the recall channel.

As a part of Rapido’s commitment to resolve daily commute challenges and to improve travel experiences for its customers, Rapido offers an effective solution with completing 10 lakh daily rides in 100+ cities across India. The brand is already a go-to option amongst the masses for its cost-effective, fuel-efficient, and time-saving services during peak traffic hours.

About Rapido Auto: Rapido Auto is one of the leading taxi services spread widely across all of India from Tier I to Tier III cities. The app allows you to book bike taxis and auto taxis with the minimum wait time, and maximum safety and is super easy on your pockets.

How does it work? Download the app on iOS/android, login from your account, and start booking. Once booked, the amount and captain details appear on the homepage and our captains are at the pick-up location in no time. To ensure your safety, our captains carry an additional helmet which is given once the captain arrives and at no additional cost. Your safety is of the utmost importance to us. With Rapido around, let’s keep the traffic excuses at home and explore our cities.

Toyota Kirloskar Motor Launches Its First-Ever On-Line Retail Sales Platform - “Wheels On Web”, For Enhanced Customer Convenience

Toyota Kirloskar Motor (TKM) today announced the introduction of ‘Wheels on Web’ (WOW), an Online Retail Sales platform for Bangalore region. This new platform offers customers, a seamless virtual experience by enabling them to book, purchase and get delivery of their preferred Toyota models at the comfort of their home. Further, WOW provides a real-time information of the status of their booked Toyota product, to augment credibility, transparency, and confidence among the patrons.

The "Wheels on Web" is a Business to Customer (B2C) platform that reflects the company’s core commitment to enhance customer experience in its digital space, enabling hassle-free car buying with innovative features and services.

Some of the best-in-features of “WOW “(Wheels on Web) are as follows:

Offers a complete virtual experience - Customer can now book, buy and enjoy the vehicle delivery at the comfort of their home

Provides digital viewing of the car exteriors, interiors, colour, and variants

Select a host of value-added services – Accessories, Service Packages and Extended Warranty

Customers can even trade-off his / her existing car – offers online evaluation where one can opt for physical car evaluation at the comfort of their home

Customers can choose easy and multiple finance options through selected financial institutions

Multiple payment options via a secured Payment Gateway

Booking amount / full payment OR down payment can be made completely online

Auto Communication via WhatsApp and E-mail at every stage from Booking to Delivery

Individual log-in / account access to check the status of booking details

TKM indicates that its digital contribution to sales has increased by 5 times and the company’s e-bookings has substantially increased by 20 times as compared to past years. TKM's virtual showroom continues to gain popularity with close to 1.3 million customers exploring it annually. With the launch of ‘WOW’, TKM aims to offer an even more enhanced digital experience for its customers. To start with, the platform offers many models like HyCross (gasoline), Hilux, Legender, Camry, Fortuner, and Innova Crysta (GX) facilitating easy and much convenient buying experience for Bangalore region.

In 2021, TKM launched its virtual showroom to provide its customers’ - a digital platform to access and explore its various models and accessories, facilitating 360-degree immersive experience from the comfort of their homes. With this new development, the virtual showroom is well integrated with ‘WOW’ that presents an absolute digital experience to customers, to know and own the Toyota vehicles & services (service packages and extended warranty) with utmost ease.

"In line with our core philosophy of ‘Customer First’, we are continuously striving to deliver ever-better services to the consumers. We believe that our newly launched ‘WOW’ (Wheels on Web), online retail platform, will revolutionize the car buying experience in India, said, Vice President, Sales and Strategic Marketing - Mr. Atul Sood from Toyota Kirloskar Motor.

Further, he added, "Our objective here is to provide value-added services to enable convenient car purchasing processes, facilitating end-to-end transaction including secured online payments as a one-stop-shop. With the availability of our varied models on this platform, we are confident of meeting the growing needs of the consumers at large”.

TKM continues to strongly focus on enhancing the smooth digital experience for its customers and with “Wheels on Web” platform being an integral part of such business plans, it is set to provide a unique, convenient, and reliable online car buying experience for the consumers.

To know more about WOW and make their booking & buying online, we urge the customers to visit Toyota India | Wheels On Web (toyotabharat.com).

Aahwahan Foundation With Infinera India Pvt. Ltd Launches Community Footprint Program To Empower Young Girls

Aahwahan Foundation, a non-profit organization committed to the betterment of society, in collaboration with Infinera India Pvt. Ltd. is proud to announce the launch of its latest initiative, "Community Footprint Program” aimed at empowering young girls from economically weaker sections of society to pursue promising careers in the field of Operations and telecommunication.

The "Community Footprint Program” by Aahwahan Foundation is designed to provide young girls with the necessary skills and knowledge to succeed in the fast-paced and rapidly evolving telecommunications industry. Participants will receive training and mentorship from industry professionals and will have the opportunity to attend workshops, seminars, and networking events. Infinera India Pvt. Ltd. also provided school bags to these young future minds.

Braja Kishore Pradhan Founder and Managing Director, Aahwahan Foundation Said, "We recognize the importance of encouraging young girls to pursue careers in the Operations and Telecommunications fields, and we are proud to be taking an active role in shaping the future of our industry."

With this unique program, 125 high school-aged girls from Karnataka Public School from economically weaker backgrounds can choose their profession in pursuing a career in the field of Operations and the telecommunications industry. The program was initiated to create more awareness towards the importance of education among young girls and to encourage them to be independent in the future.

Tata Motors To Increase Prices Of Its Passenger Vehicles, Effective May 1, 2023

Tata Motors, India’s leading vehicle manufacturer today announced that it will marginally increase price of its passenger vehicles from May 1, 2023.  The weighted average increase will be 0.6%, depending on the variant and model.  

Tata Motors has been absorbing a significant portion of the increased costs on account of regulatory changes & rise in overall input costs and is hence compelled to pass on some proportion through this hike.

For more information on the products, visit – https://cars.tatamotors.com/.

MAHE To Host International Global Health Advisory Board Meeting And Global Health Symposium 2023

Manipal Academy of Higher Education (MAHE), India, will be organizing the international Advisory Board of the Global Health program in conjunction with the Global Learning Symposium.

The Global Health Advisory Board (GAB) consists of professionals with diverse backgrounds in the private sector, NGOs, health-care consultancies, with the board overseeing the consortium of seven partnership universities. With Her Royal Highness Princess Margriet of The Netherlands as Honorary Chair, the Board includes Dr Thijs Teeling Chair of the Advisory Board, (Netherlands), Dr Luis Barreto (Canada), Mary Heersink (USA), Dr Priscilla Reddy (South Africa), Jeff Mainland (Canada), and Elizabeth Witmer (Canada). 

During the two-day international advisory board meeting which is to be held at MAHE, Manipal, the launch of the Global Health International Consortium website and logo is scheduled to take place on April 15th 2023 in the presence of esteemed dignitaries of MAHE including the Vice Chancellor, Lt. Gen. MD Venkatesh, Pro Vice Chancellor, Dr. Sharath Kumar Rao K, Registrar, Dr Giridhar Kini P, Director – International Relations, Dr. Karunakar Kotegar A and Director – Prasanna School of Public Health, Dr. Helmut Brand. In this event, Maj Gen (Prof) Atul Kotwal, SM, VSM (Retd.) Executive Director, National Health Systems Resource Centre, Government of India will be the guest speaker.

The board members will be joined by academic delegates from the partner universities including McMaster University (Canada), Maastricht University (The Netherlands), Manipal Academy of Higher Education (India), Ahfad University for Women (Sudan), University of South Eastern Norway (Norway), and the Universidad del Rosario (Colombia).

During the meeting, the attendees will discuss action-oriented research taking place across the partner universities and deliberate the program’s continued expansion. Following this, the alumni will further explain the relevance of the Global Health Program’s competencies in their current careers.

Lt. Gen. MD Venkatesh, the Vice Chancellor of MAHE says:  “For the first time since the pandemic, the annual Global Health Learning Symposium will take place in Manipal Academy of Higher Education (MAHE),  India from 16th -28th April , 2023 bringing together over 350 students and 37 faculty from various partner institutions in the Canada, Netherlands, Norway, Colombia, Thailand and Sudan. The symposium is driven by educational innovation and uses multiple modalities such as learning pods, cluster interaction, and transcontinental faculty.’’

Further to this Dr. Sharath Kumar Rao K, Pro Vice Chancellor elaborates:  “Working in international teams allows the students to engage in a system mapping exercise which is designed to introduce them to varying systems while working in collaboration with a diversity of backgrounds, knowledge, and skills.