Cummins India Showcases 60 Legacy Stories Through An Impactful “60 Years of Powering India” Integrated Digital Campaign

* The campaign garnered a reach of over 1.6 million and engagement of over 553,000. 

Cummins India, a leading power solutions technology provider announced successful culmination of its integrated digital campaign “60 years of Powering India”, an ode to its six decades of successfully powering India’s growth story. The four-month long campaign featured 60 legacy stories capturing key company milestones, its contribution to India’s growth journey, and stakeholder stories and testimonials. The campaign aimed at demonstrating the positive impact that the company has created on its stakeholders, communities, and the planet.  

Conceptualized and executed by Cummins India in collaboration with Zensciences – a digital marketing agency, the social media campaign was a resounding success garnering a reach of over 1.6 million and widespread engagement of over 553,000 from diverse audiences across LinkedIn, Instagram, Facebook, and YouTube. As a part of the campaign, the company also launched - Cummins PowerPods – their first and exclusive podcast channel in collaboration with Timbre Media, a reputed name in corporate podcasts, to present the stories of organizational significance to internal and external stakeholders in a refreshing and personalized way. The campaign had a unique hashtag, #CumminsIndiaAt60, and was culminated with a campaign video, Six Decades of Cummins India. 

Commenting on the campaign, Abhilasha Shukla, Communications Leader, Cummins India said, “In 2022, Cummins India completed the 60-year milestone and we wanted to create a unique digital campaign to celebrate our compelling and distinguished legacy. We collaborated with our leadership team to conceptualize the idea of the '60 Years of Powering India' campaign to highlight the integral role Cummins has played in driving the India growth story over the past six decades. Zensciences and Timbre Media, proved to be invaluable agency partners in bringing the legacy stories to life and delivering an impactful and memorable campaign.” 

Rahul Koul, Co-founder and Partner, Zensciences said, "Working with Cummins India on this campaign has been an absolute delight for Zensciences. We wanted to create a campaign that was inspiring, visually stunning, and emotionally impactful. We mixed different creative formats to tell the stories and showcase the impact that Cummins has made in India over the past six decades. The response to the campaign has been overwhelming and we are grateful for the opportunity to have partnered with Cummins on this journey." 

Celebrate Akshaya Tritiya With The Timeless De Beers Forevermark Icon Collection

* Sparkle with Natural De Beers Forevermark Diamonds on this Auspicious Occasion-

On the auspicious occasion of Akshaya Tritiya that celebrates good fortune and prosperity, De Beers Forevermark, the diamond jewellery house renowned for its exceptional quality, presents - the Forevermark Icon™ Collection.

During this festive time when precious items are purchased to mark prosperity, the Forevermark Icon™ Collection is the perfect jewellery accessory to compliment the occasion. The collection pays tribute to the iconic motif that has been at the core of the brand since its inception. Originally inspired by the beauty of stars in the South African night sky and the outline of a diamond, the Forevermark Icon™ Collection has been reimagined into a new line of diamond jewellery. Each piece is crafted with delicate settings and motifs that are enhanced by the brilliance of De Beers Forevermark diamonds that sparkle like stars at the centre of each design.

This jewellery collection has been created for those who have a unique sense of self and style. With sixty-two exquisite pieces, the collection includes earrings, chic cufflinks, asymmetric bangles, rings and pendants, all crafted from 18K yellow, white, and rose gold. The collection features ornate openwork, colourful enamel applications, pavé set diamonds, and various diamond shapes. The Forevermark Icon™ collection is a contemporary and effortless fine jewellery collection that can be worn on its own or stacked and layered with other favourite pieces to create a bold yet refined statement. Each piece is designed to be worn every day, making them the perfect gift for a loved one on this auspicious occasion.

Speaking on the occasion, Amit Pratihari, Vice President, De Beers Forevermark India, said, "Akshaya Tritiya is a very important festival in India, and we are thrilled to offer our clients the opportunity to mark this auspicious occasion with the classic Forevermark Icon™ Collection. Each piece in the collection has been crafted with the utmost care and features diamonds that have been selected for their beauty and rarity. We believe that our clients will appreciate the timeless elegance of these pieces, which are designed to be treasured for a lifetime."

De Beers Forevermark's commitment to responsible sourcing ensures that each diamond is ethically and sustainably sourced. The brand's rigorous selection process ensures that only the most beautiful and rare diamonds are chosen for inclusion in the collection.

Celebrate Akshaya Tritiya by adding the captivating Forevermark Icon™ Collection to your jewellery collection available at select authorized retailers across India. 

Godrej Properties Had Its Best Ever Quarter For Sales Bookings, Cash Collections, And Project Deliveries

Godrej Properties Limited (GPL) (BSE scrip id: GODREJPROP), a leading national real estate developer, announced key updates for Q4 and FY23.

·         GPL’s highest ever quarterly and annual sales - Q4 FY23 bookings to INR 4,051 Crore and FY 23 booking value grew by 56% to 12,232 crore. Sales volumes for the quarter grew by 19% QoQ in area terms from 4.42 million sq. ft. to 5.25 million sq. ft. Sales volumes for the full financial year grew by 40% in area terms from 10.84 million sq. ft. to 15.21 million sq. ft.

·         GPL’s Cash Collections for FY23 grew 41% to INR 8,991 Crore. Q4 FY23 collections stood at INR 3,822 Crore representing QoQ growth of 127% and YoY growth of 52%. 

·        GPL’s highest ever quarterly and annual project deliveries - Delivered projects aggregating over 10 million sq. ft. across 5 cities in FY23 including 7.6 million sq. ft. in Q4. 

·         GPL’s best ever year for business development- Added 18 new projects in FY23 with a total estimated saleable area of nearly 29 million sq. ft. and total estimated booking value of ~INR 32,000 Crore (i.e. more than double the BD guidance of INR 15,000 Crore of estimated booking value for FY23). This included 5 new projects with an expected booking value of 5,750 Crore in Q4.  

Gaurav Pandey, MD & CEO, Godrej Properties, said, “We are delighted that our efforts to take GPL’s operational scale to a new level is meeting success.  Our sales bookings growth of 56% allowed us to register total FY 23 bookings of 12,232 crore, which was 22% ahead of our full year guidance.  We are pleased this sales growth for the year was on the back of both an improving project mix as well as strong volume growth of 40%.  Importantly, our robust sales performance, has translated into record collections growth of 41% to 8,991 crore backed by strong project completions of over 10 million sq. ft. With our business development additions nearly doubling our initial guidance and increasing by over 200% YoY, we will have a stronger launch pipeline in the current year than ever before.  Our teams have built a deep understanding across all the key real estate markets in India and are greatly excited by the potential the next several years offer for us to deliver sustained high-quality performance across all key operating metrics.” 

About Godrej Properties Limited: 

Godrej Properties brings the Godrej Group philosophy of innovation, sustainability, and excellence to the real estate industry. Each Godrej Properties development combines a 126-year legacy of excellence and trust with a commitment to cutting edge design, technology, and sustainability. In FY 2021, Godrej Properties emerged as the largest developer in India by the value and volume of residential sales achieved.

Godrej Properties has deeply focused on sustainable development. In 2010, GPL committed that all of its developments would be third party certified green buildings. In 2020 and again in 2021 and 2022, the Global Real Estate Sustainability Benchmark ranked GPL #1 globally amongst listed residential developers for its sustainability and governance practices. In 2017, GPL was one of the founding partners of the Sustainable Housing Leadership Consortium (SHLC), whose mission is to spread sustainable development practices across the Indian real estate sector. In recent years, Godrej Properties has received over 300 awards and recognitions, including the Porter Prize 2019, The Most Trusted Real Estate Brand in the 2019 Brand Trust Report, Builder of the Year at the CNBC-Awaaz Real Estate Awards 2019, and The Economic Times Best Real Estate Brand 2018.

National Geographic India’s Upcoming Documentary ‘Go.ev’ Brings Forth Tata Motors’ Efforts Of Accelerating The EV Revolution In India

* Premiering on April 09, 2023, the documentary unveils Tata Motors’ commitment of building a robust EV ecosystem in the country and establishing India as a manufacturing hub of Electric Vehicles

National Geographic in India is all set to bring forth the incredible journey of Tata Motors, an Indian automotive manufacturing company, giving its viewers a glimpse into the company’s inspiring journey of introducing EVs in India. Premiering on April 09, 2023, at 7.00 PM on National Geographic Channel, the film titled ‘Go.ev’ delves deeper into the mission of the organization, overcoming the perception driven challenges that come with the EV technology.

By identifying the uncertainties that exist within the community in purchasing an EV, the film showcases Tata Motors’ approach in addressing these concerns that have helped accelerate the growth of the EV sector. This film brings to light the tremendous effort of the designers and engineers at Tata Motors in building impactful solutions around cost, range, charging infrastructure and range anxiety. It also touches upon the company’s expansion plans of launching 10 EV models in the market by 2025, helping ensure health & wellness is at the core of the future of mobility.

“At National Geographic, we strive to bring forth stories that provide in-depth understanding to satiate the curious minds of our viewers. This documentary is yet another attempt to further enhance the knowledge of our audience around the evolution of EVs through the lens of Tata Motors and follow the company’s journey to bring about a positive change in the automobile sector,” said National Geographic India Spokesperson

“At Tata Motors, we are committed to building a sustainable future through the adoption of electric vehicles in India. We are quite elated to have again collaborated with a credible and environment conscious brand like National Geographic who with its innovative and inspiring storytelling has helped us spread and share our vision of revolutionizing the EV segment in India,” said Tata Motors Spokesperson

‘Go.ev’, will premiere on April 09, 2023, at 7.00 pm on National Geographic Channel

About National Geographic Partners

National Geographic Partners LLC (NGP), a joint venture between The Walt Disney Company and the National Geographic Society, is committed to bringing the world premium science, adventure, and exploration content across an unrivalled portfolio of media assets. NGP returns 27% of the proceeds to the non-profit National Geographic Society to fund work in the areas of science, exploration, conservation, and education. In India, National Geographic Channel and Nat Geo Wild are available across five languages and have a wide-ranging mix of international shows which are made local relevant and shows that are developed and created locally

Facebook: National Geographic India; Instagram: @NatGeoIndia; Twitter: @NatGeoIndia

About Tata Motors 

Part of the USD 128 billion Tata group, Tata Motors Limited (NYSE: TTM; BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 37 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses, offering extensive range of integrated, smart and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and amongst the top three in the passenger vehicles market.  

Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, UK, US, Italy and South Korea. With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. The company is pioneering India's Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by preparing a tailor-made product strategy, leveraging the synergy between the Group companies and playing an active role liasoning with the Government in developing the policy framework. 

With operations in India, the UK, South Korea, Thailand, South Africa and Indonesia, Tata Motors’ vehicles are marketed in Africa, Middle East, South & South East Asia, Australia, South America, Russia and other CIS countries. As of March 31, 2022, Tata Motors’ operations include 86 consolidated subsidiaries, two joint operations, four joint ventures and 10 equity-accounted associates, including their subsidiaries, in respect of which the company exercises significant influence. 

Toyota Kirloskar Motor Temporarily Halts The Booking Of Its Top End Grades Of Innova Hycross – ZX & ZX (O), From April 8, 2023

 “The Innova Hycross was launched recently during Nov 2022 to cater to the needs of the customers seeking proportions & poise of an SUV with the spaciousness of an MPV. The versatile Innova Hycross, available in both self-charging strong hybrid electric variant [SHEV] as well as gasoline variant is for every occasion owing to its glamor quotient, advanced technology, comfort, safety features and a thrill to drive. We are grateful to our valued customers for the overwhelming response that they have shown to Innova Hycross across all its variants within a few months of its launch.

However, owing to the ongoing supply challenges, we deeply regret to announce the temporary halt of bookings for top end grades of Innova Hycross i.e., ZX and ZX (O) only, with effect from 8th April 2023. The bookings of the other grades of Innova Hycross both the hybrid and gasoline will continue.

We are doing our best to resume the Innova Hycross bookings for the said variants at the earliest”

Choose Modicare Limited As Your Partner For Good Health This World Health Day

World Health Day presents an excellent opportunity for you to prioritize your fitness goals and embark on a journey toward a healthier life. If you are committed to maintaining an active and healthy lifestyle, Modicare Limited has curated a selection of products from its Nutrition, Health & Wellness brand ‘Well’ which would help you in sustaining a fit and nourishing lifestyle.

* Modicare’s Well Korean Red Ginseng

The fast-paced lifestyle that leaves you feeling drained can result in low stamina, early signs of ageing, fatigue, and fading memory. However, taking an additional supplement of phytonutrients found in Ginseng can help combat these signs of stress. Modicare's Well Korean Red Ginseng is made from 6-year-old Korean Red Ginseng, which is considered the best ginseng due to its environmental conditions. It contains a high concentration of phytonutrients called Ginsenosides, which are known to promote stamina and work endurance. Priced at MRP Rs. 2378/- (60 Unit), it helps fight stress, anxiety, and fatigue. The natural protective and restorative properties of Red Ginseng help restore the body's natural balance, promoting vigor and vitality. It also helps strengthen immunity by protecting against harmful free radicals.

* Modicare’s Well Multivitamin Multimineral

The inadequacy of essential nutrients can be attributed to our busy schedules and unhealthy eating habits. This deficiency can result in various infections and diseases due to the lack of vital vitamins and minerals. Modicare's Well Multivitamin Multimineral supplement is designed to bridge this nutritional gap by providing essential nutrients such as 12 vitamins, 8 important minerals, 6 phytonutrients, and 2 amino acids required for normal growth and maintenance of the body. Priced at MRP Rs. 440/- (30 Unit), this supplement also supports the metabolic processes crucial for the smooth functioning and repair of the body.

* Modicare’s Well Amla Juice

Modicare’s Well Amla juice is produced from certified organically grown amla fruit cultivated without pesticides and chemicals, in the lower Shivalik foothills of the Himalayas.  It contains no added sugar, synthetic colors, or flavors. Amla is a rich source of Vitamin C, a potent antioxidant that can slow down the signs of aging, promote healthy skin and hair, and rejuvenate all the tissues in the body. Amla's natural properties help build immunity and promote youthfulness.  Priced at MRP Rs. 342/- (1 L), this juice is thermally processed using cutting-edge technology, preserving the natural properties of Amla.

* Modicare’s Well Intellecte

The stress of everyday life impacts health, triggering irreversible damage to vital organs. Free radicals are known to cause oxidative stress and damage cells & tissues. Antioxidants are critical to good health as they neutralise free radicals, help to slow down degenerative changes, and contribute to a healthier life. Modicare’s Well lntellecte is a powerhouse of 3 potent antioxidants, Enzegenol®- Natural Pine Bark Extract from New Zealand, Acerola Chery Extract, and Citrus Bioflavonoids. Enzogenol® is a 100% natural, highly effective mixture of natural antioxidant and anti-inflammatory plant compounds extracted from an internationally patented pure water extraction method without the use of any chemicals whereas Acerola Cherry Extract is a natural source of Vitamin C and Citrus Bioflavonoids are a rich source of phytonutrients that help to strengthen the circulatory system. Modicare’s Well Intellecte is priced at MRP Rs. 1140/- (30 Unit).

* Modicare’s Well Strong & Smart- Children’s Nutrition Powder

Proteins are essential for growth especially for children who constantly feel hungry and end up devouring junk food,  Modicare’s Well Strong & Smart is like heaven, pour a quick smoothie or mix it in milk. Priced at MRP Rs. 702/- (200 g), Well Strong & Smart offers a comprehensive blend of 34 essential nutrients that support optimal growth and development. It helps boost immunity, increase energy levels, and enhance stamina.  Available in a delicious chocolate flavour, this unique formula provides all 9 Essential Amino Acids and has a Protein Digestibility Corrected Amino Acid Score (PDCAAS) of 1.0, the highest score possible for a quality protein source as established by W.H.O. Moreover, the inclusion of DHA in Well Strong & Smart supports optimal brain development and functioning while colostrum helps strengthen immunity, and FOS promotes digestive health.

*All the products under the Modicare range are available across the country through Modicare Consultants.

Nutraceutical Product is NOT FOR MEDICINAL USE. Not to be used by pregnant, nursing and lactating women or children under 5 year, except when medically advised by physician or certified dietician or nutrition professional. Not to exceed the recommended daily usage. People with a medical condition should consult with a physician before using the Product. Not to be used as a substitute for a varied diet. Not intended to diagnose, treat, cure or prevent any diseases. For more details, please refer to the Product label.

Birla Estates Forays Into The Residential Real Estate Pune Market With Acquisition Of A 5.76-Acre Land Parcel In The Central Business District

* The development potential of the land parcel is over 1.5 million sq. ft. with a revenue potential of over Rs. 2500cr

Birla Estates Private Limited, the real estate arm of the Aditya Birla Group housed under Century Textiles and Industries Limited, has entered the Pune residential real estate market by acquiring 5.76 acres of land in Sangamwadi, a central business district in Pune. The land was purchased from Sudarshan Chemical Industries Ltd (SCIL). This land parcel is located in one of the most premium locations in Pune with an estimated revenue potential of approx. Rs. 2,500 Cr.

The company plans to develop a premium residential project in line with its intent to create thoughtful LifeDesigned spaces with curated amenities setting new benchmarks for contemporary living.

Mr K T Jithendran, MD and CEO, Birla Estates said, “With this foray into Pune, Birla Estates is embarking on an exciting new phase after establishing itself in the MMR (Mumbai Metropolitan Region), Bengaluru and NCR (National Capital Region) markets. Pune is one of the country’s largest residential markets and this land with high revenue potential is located at the heart of the city. We aim to create an urban ecosystem in line with our LifeDesigned philosophy catering to customer needs and enhancing the quality of life. The Pune foray is key to our growth strategy and our ambition to be among the top developers in the country.”

Birla Estates, a key growth engine of Century Textiles and Industries Ltd (CTIL), currently has many projects across key markets in the country. This includes the flagship project Birla Niyaara in Worli, one of Mumbai’s most premium locations. Birla Niyaara has been one of the top selling residential projects in MMR and received an overwhelming response with sales of Rs 2300+ Cr in over a year since launch.