Cooper Corporation Appoints S.L.V Power Corporation As Its First “GOEM” (Generator Original Equipment Manufacturer) In Bengaluru

Cooper Corporation a leading engine, engine component and generator manufacturer has announced the appointment of S.L.V Power Corporation as its first GOEM (Generator Original Equipment Manufacturer) for Cooper branded Generators. S.L.V Power Corporation has established a manufacturing facility in Bengaluru in a relatively short period of time. This association will empower S.L.V Power Corporation to provide products and services related to generators on behalf of Cooper Corporation. 

Based in Bengaluru, Karnataka, S.L.V Power Corporation was founded in 1968 and specialises in diesel generators, HVAC products, acoustic room treatments, and LT/HT panels. By offering excellent generators and services, it has established a strong reputation in the industry. It has been associated to Cooper Corporation for more than 8 years. 

Cooper Corporation has a portfolio of world-class Genset range ranging from 5KVA to 250KVA powered by 2-, 3-, 4- and 6-Cylinder Cooper engines. In-house research and strategic alliances with partners such as Ricardo PLCUK, have resulted in the introduction of a truly unique category of power generators. With an eye on evolving global markets, Cooper branded generators are designed future ready with lowest maintenance and highest fuel savings. The compactness of generators accrues enormous cost savings for the customer in terms of space requirements, especially in the area which real estate costs have risen high. These robust gensets provide best-in-class backup power solutions with minimal CapEx and OpEx spend. 

Mr. Farrokh N. Cooper, Chairman and Managing Director, Cooper Corporation Pvt. Ltd said, “We are delighted to be partnered with SLV Power Corporation. They are an excellent fit for promoting Cooper Corporation's products and will support us in providing better and faster service to our consumers. We are committed to their growth and will provide wholehearted support. On behalf of Cooper Corporation, I would like to congratulate them on being our first GOEM in India and wish them luck in our future collaboration.” 

Mr. V.L. Nagamurthy, Proprietor, S.L.V. Power Corporation said, “We are glad to associate with Cooper Corporation which has a legacy of providing industry-leading generators to fulfill all needs in various industries. This collaboration will enable us to provide generator sets to consumers in comparatively lesser timeframe. Through this partnership, we can provide our customers quicker solutions and obtain spare parts in time for any genset servicing throughout Karnataka. We are delighted to partner with Cooper Corporation”.  

Ms. Manisha Cooper, Director of Marketing and Corporate Communications Cooper Corporation Pvt. Ltd said, “Cooper Corporation is optimistically taking a fresh look at the industry with the advent of 2023. Starting with Bengaluru, we are attempting to become more local in all significant markets we serve. Since Bengaluru is the core of India's IT industry as well as an electronics and manufacturing hub, we anticipate that the city will have a significant demand for power and energy solutions. We have established roots in Bengaluru and intend to continue our growth trajectory.” 

Cooper Corporation Range of gensets: 

The company has launched its 5 KVA compact genset -Cooper Bolt Mini. The Cooper Bolt Mini genset is a versatile engine that produces higher power and is the most compact in size compared to its competition. It is also the most fuel efficient in the market compared to other players. When it comes to high-performance, the 125 kVA genset is a beast. The genset applications include hotels, restaurants, and office buildings, among others. This low-noise, compact engine is in high demand both domestically and internationally. The 140 KVA is a liquid cooling diesel genset with 6-cylinders that ensures companies and industries never experience power disruptions during production hours. Compact in size, the 160-kVA diesel generator for industrial usage can provide a great deal of power for a long length of time.  With a high block load capability, this genset can push itself even in harsh weather conditions and provide consistent performance for long durations. With the 200 kVA genset, industries and other civil works such as highways, railways, metros, etc. can operate at full capacity without any interruptions in their production schedules.  Rugged, fuel-efficient the Cooper 250 kVA is the most powerful diesel genset, capable of powering huge office buildings, malls, theatres, and industrial sectors.  

These gensets power applications in a variety of industries, including automotive, gensets, marine, defense, construction equipment, and agriculture. These engines are designed to meet all future emission norms. 

The all-new series of Gensets comes with the Cooper assurance of quality and maximum uptime. With a nationwide network of professional service dealers with adequate spare parts stock and ready to provide prompt after-sales service support. 

Photo Caption: Cooper Corporation appoints S.L.V Power Corporation as its first “GOEM” (Generator Original Equipment Manufacturer) in Bengaluru .

HCL Foundation Top Winners Focused On Tech-Led Teacher Training, Tuberculosis Care And Water Body Conservation

* Selected NGOs to receive ?16.5 crore (appx. $2 million) to positively impact environment, health and education across rural India 

HCL Foundation announced the NGOs selected for the 2023 edition of its flagship program HCL Grant - which supports pioneering work in sustainable rural development in India.  HCL Foundation delivers the corporate social responsibility agenda of HCLTech.  

Three NGOs—Planatearth, Innovators in Health (IIH) India and Meghshala Trust will receive ?5 crore (appx. $620,000) each for their projects under the HCL Grant endowment. This year’s winners were chosen from submissions from more than 15,000 entities, an increase of 80% versus last year.  

According to Ms. Robin Ann Abrams, Chairperson of the HCL Grant Jury and Board Member, HCLTech: “These organizations and their projects – aligned to the HCL Foundation’s core areas of focus in environment, health and education - will bring a visible and inclusive change to the ‘last mile.’ We believe their work will provide an important lifeline to rural communities by bridging inequality in healthcare, helping in freshwater conservation and more readily bringing education to underserved populations.” 

In addition, six NGO finalists will receive grants of ?25 lakh (appx. $30,000) each in the following categories: 

Environment: Indian Institute of Science Education and Research, Pune (IISER); North-East Initiative Development Agency (NEIDA) 

Education: MAHAN; Sri Sri Rural Development Programme Trust (SSRDPT) 

Health: Tata Institute of Social Sciences (TISS); Guria Swayam Sevi Sansthan (GSSS) 

HCL Foundation has funded more than ?130 crore (appx. $16 million) to NGOs since the HCL Grant program’s onset eight years ago, reaching over 1.8 million beneficiaries in more than 25,000 villages in remote districts across 19 states and two Union Territories of India.  

Dr. Nidhi Pundhir, Vice President, Global CSR, HCL Foundation, bestowed the recipients with their awards in a virtual ceremony attended by representatives of NGOs, HCL, HCLTech and the media fraternity. The ceremony was the culmination of a thorough, Grant Thornton-audited process, which earlier in the year involved a series of pan-India symposiums bringing together more than 2,000 representatives from NGOs, government and corporates. 

“We are delighted at the volume of applications received for this year’s selection process. HCL Grant partners with these NGOs to strengthen their governance and help scale their innovative ideas for sustainable rural development. We look forward to working with this year’s selected NGO partners to scale innovative interventions that will supercharge progress for rural communities,” Dr. Pundhir said. 

She also announced the release of the seventh volume of the compendium ‘Fifth Estate – NGOs Transforming Rural India in Environment, Health and Education,’ which chronicles the work done by past HCL Grant recipients. The book will be available in all national libraries and through international affiliates. 

Planatearth was awarded HCL Grant in the environment category for its project on conservation of water bodies by cleaning plastics from oceans and invasive species like water hyacinth from ponds and backwaters. It is expected to directly benefit at least 170,000 fishermen across 45 villages in Kerala. The project aims to improve quality of water bodies along with positive impact on the livelihood of fisherfolk. 

“The oceans of the world, and the coastal waters of Kerala in particular, are polluted by plastic, which seriously affects the livelihood of marine fishermen. The HCL Grant is the only way we could realize our goals of helping the rural fishermen of Kerala and conserving the planet,” said Sooraj Abraham, Founder, Planatearth. 

Innovators in Health (IIH) India received the HCL Grant in the health category for a project on universal tuberculosis care in rural Bihar. The project aims to reduce tuberculosis burden through enabling public health system, improving diagnostics and treatment outcomes. It will reach out to more than 10,500 households in 1,260 villages in the Samastipur district of Bihar.  

“I am deeply humbled by HCL Foundation’s trust in us. This grant will help us extend the services we are already providing to a wider audience and community and make Samastipur a unique district in tuberculosis care in India,” said Dr Manish Kumar, CEO, Innovators in Health (IIH) India. 

Meghshala was awarded the HCL Grant in the education category for a project on technology-enabled teacher capacity building, with focus on local languages. It will directly benefit 2,700 primary and secondary teachers of government schools and 63,000 students from Grades 1-8 in 460 villages of Sikkim. The project will help in promoting digital literacy and encouraging the use of local languages among younger generation.  

“We continue to keep languages at the center of all our development work and HCL Grant’s support will help us extend our services to more classrooms across the nation, especially those that teach local languages, where our intervention is most required,” said Jyoti Thyagarajan, Founder and CEO, Meghshala Trust. 

Recipient NGOs were selected after screening and review of applications by an eminent jury, monitored and audited by HCL Grant governance partner Grant Thornton. Jury members include: Ms. Robin Ann Abrams, Chairperson of the Jury, Board Member, HCLTech; Mr. Suresh Narayanan, Chairman and Managing Director, Nestle India Limited; Mr. B. S. Baswan, Former Director, Indian Institute of Public Administration and Former Secretary, Human Resource Development Ministry; Ms. Pallavi Shroff, Managing Partner, Shardul Amarchand Mangaldas & Co; Dr. Richard Lariviere, Sanskrit Scholar & President Emeritus, Field Museum (Chicago); and Mr. Shiv Nadar, Founder, HCL Group and Chairman Emeritus, HCLTech. 

Sanofi Reaffirms Commitment To Rare Diseases In Indian Market

* Receives Subject Expert Committee recommendation to bring new therapies of Pompe, ASMD to India

Sanofi Speciality Care today reaffirmed its commitment to rare diseases in India on the occasion of Rare Disease Day, stating that it will continue with its efforts in empowering the lives of patients with rare diseases by offering transformative healthcare options.

Treatment & Diagnosis

• Diagnostic Program “Disha”, a formal national level testing program offering free-of-cost testing of samples of suspected cases. Over 6000 samples have been tested under this program since its inception in 2013. The samples are tested at the genetics laboratory of Sir Gangaram Hospital, New Delhi and MedGenome, Bengaluru.

• Pratigya, Patient Support Program: Offer free of cost home infusion option for patients on treatment, initiated in 2021.

Training

• Three month’s fellowship programmes in Genetics offered at 8 key centres since 2013, in collaboration with the Society for Indian Academy of Medical Genetics. 

Rare Disease Day is the globally-coordinated movement on rare diseases, working towards equity in social opportunity, healthcare, and access to diagnosis and therapies for people living with a rare disease. Sanofi has been supporting the rare disease day event commemoration in India for 13 years now, ever since the first event was commemorated in 2010 at the Sir Gangaram Hospital, Delhi.

Anil Raina, General Manager, Sanofi Speciality Care (India) said, “Over the past 40 years, Sanofi has launched different therapies for the treatment of many rare diseases, namely Gaucher disease, Fabry disease, Pompe disease, Mucopolysaccharidosis I (MPS I) and Acid Sphingomyelinase deficiency (ASMD). Since its incorporation in India in 2007, we have been working not only towards enhancing awareness of rare diseases, providing free diagnostic support, but also building capacity of the clinicians, and supporting Centres of Excellence (CoEs) in public and private institutions.”

According to Mr Raina, “The company also has a global humanitarian program aimed at providing free life-saving treatment to patients in India diagnosed with Lysosomal Storage Disorders (LSDs). Under our India Charitable Access Program (INCAP), we have been supporting patients for Gaucher disease, Pompe disease, Fabry disease and MPS I disease with life-saving Enzyme Replacement Therapy. Many of the children receiving therapy under this programme are now in their teens and adulthood, and are able to lead near-normal lives.”More than 1000 patients in over 70 countries are in the company’s global Humanitarian Program today, out of which over 170 patients are from India.

With the largest portfolio of rare disease therapies, the company has also received a recommendation from the Subject Expert Committee to import and market two new products in India -- Nexviazyme® (Avalglucosidase alfa powder) and Xenpozyme™ (Olipudase alfa powder) for Pompe disease and Niemann-Pick disease (ASMD) respectively. “We are hoping to launch these therapies in India by end of 2023 or beginning of next year, subject to completion of all further regulatory steps.”

Both these products have been granted orphan drug status and approval in several countries including the US, Australia, EU, UK and Japan, to name a few.

According to Dr Shalini Menon, Country Medical Lead Sanofi, “Xenpozyme is the first therapy indicated specifically for the treatment of ASMD, and is currently the only approved treatment for this disease. This is a devastating and extremely rare disease that affects both children and adults. The approval of Xenpozyme represents the culmination of bold work done in research and development, and Sanofi’s unwavering commitment to this historically overlooked community.” She said Nexviazyme is for both infantile and late-onset Pompe disease, and showed improvements in respiratory function and walking distance measures.”

About Sanofi in India

As Sanofi India, we are in a great place to make a difference. For six decades, we have earned the trust of our customers and stakeholders for our commitment to promoting health. While pursuing our purpose of chasing miracles of science to benefit people’s lives, we engage across the entire health spectrum from prevention with vaccines to wellness, treatment, patient support & capacity building. Our local entities include Sanofi India Limited (listed in the stock exchange) and Sanofi Healthcare India Pvt. Ltd. (SHIPL).

About Sanofi

We are an innovative global healthcare company, driven by one purpose: we chase the miracle of science to improve people’s lives. Our team, across some 100 countries, is dedicated to transforming the practice of medicine by working to turn the impossible into the possible. We provide potentially life-changing treatment options and life-saving vaccine protection to millions of people globally, while putting sustainability and social responsibility at the center of our ambitions.

Digital Diagnostics Leader 5C Network Acquires US-based AI Platform Krayen

-       5C Network's acquisition of Krayen marks a new milestone in the company's growth: combining the power of advanced analytics and AI in digital diagnostic

-       With this acquisition, 5C Network aims to strengthen/double its digital scanning services targeting a billion scans a year by 2025

After the strategic investment by Tata 1mg and recent fundraise last year, digital diagnostic platform 5C Network acquires Krayen, Inc, a startup focused on healthcare applications and AI models to detect a variety of ailments in X-Rays and CT scans. With core expertise in statistics, analytics, AI/ML, data engineering and platform engineering, Krayen has a team size of 15 located out of India and California. The acquisition of Krayen Inc is a strategic move by 5C Network to expand its offerings in the field of digital diagnostics. By combining 5C Network's expertise in digital diagnostics with Krayen's AI and ML technologies, the newly merged company will be able to provide even more advanced and accurate diagnostic solutions to healthcare providers and patients.

Krayen was founded in 2020 by Bargava Subramanian and Kirthiraj Yuvaraj in California, U.S.. The founders have deep expertise in building, operationalizing, and scaling AI and data-driven products. Currently, Krayen serves 15 clients globally. They use computer vision and NLP to help hospitals and healthcare providers deliver superior patient outcomes. Their vertically-focused Generative AI helps hospitals provide personalized treatment plans. By analyzing patient data, such as medical history, genetics, and lifestyle factors, they recommend treatment plans tailored to each patient.

“We are excited to build on Krayen’s expertise in AI, ML, data and platform engineering. We are in a quest to build an intelligent and robust platform that can serve a billion scans a year, and Krayen’s ability to process massive amounts of data and bring out valuable insights will advance 5C’s efforts to make this a reality. ” Kalyan Sivasailam, CEO of 5C Network. He further added, “ To make diagnostics accurate, accessible and affordable, our new suite of AI products will be a massive leap in becoming the world’s first truly AI-driven diagnostics platform.”

Commenting on the merger, Bargava Subramanian, co-founder & CEO of Krayen  said, “5C Network is building the most important digital resources in India today. As a team, we have faced the challenge and impact of delayed, incorrect and inactionable diagnosis, and we believe that our deep expertise in AI, ML, Deep Learning and data engineering is an essential piece of the puzzle when solving for better diagnostics. We resonate with 5C’s vision and mission, and the team at Krayen is more motivated than ever to drive towards this goal.”

Medical diagnostics is a USD 11Bn market in India growing at a rate of 16% y-o-y. While pathology has been centralized and scaled, radiology is still lagging behind when about 85% of moderate to severe illness needs radiology intervention. 5C Network has been making strides to shift the whole diagnostic experience for patients - from booking a test to obtaining accurate and timely reports digitally, with an average TAT of 39 minutes and an accuracy of over 99.3%, across India.

5C Network is able to do this through a collaborative network of radiologists powered by their Prodigi platform - an intelligent platform that can integrate multiple AIs seamlessly. While AI companies must focus for years on one ailment, prodigi gives them a platform to transact on through deep integrations. Prodigi.ai has enabled over 2000 hospitals and diagnostics centers in 300 cities to deliver accurate, fast, actionable diagnosis and reports to patients and referring physicians.

About 5C Network

5C Network is building digital infrastructure for delivering better healthcare diagnostics in India. The company provides marketplace-like access for diagnostic establishments, radiologists and patient aggregation and management providers. Through its cutting-edge Prodigi (www.prodigi.ai) platform, 5C delivers 1.5 radiological reports annually to 2000 hospitals and diagnostic centers across 300 cities in India. The company has successfully raised Series A capital from marquee global and strategic investors.

HMI To Induce Thrilling Experiences On Hyundai ALCAZAR With New 1.5 Turbo GDi Petrol Engine

*‘Bookings Open’

* As part of Model Year 2023 (MY’23) introductions, Hyundai ALCAZAR will now feature a new 1.5 Turbo GDi Petrol Engine for thrilling and sporty driving experiences

*   The new 1.5 T-GDi Petrol Engine is RDE compliant and E20 fuel ready and will be offered with two transmission options – 7DCT and 6MT

*   New powertrain offers best-in-segment fuel efficiency and strong turbo petrol performance with Max. Power of 117.5 kW (160 PS) & Max. Torque of 253 Nm

*   Additionally, as part of MY’23 updates, Hyundai ALCAZAR will now boast of a new front grille design and puddle lamp logo.

*   Hyundai ALCAZAR will now also feature ISG (Idle Stop & Go) as well as Side Airbag & Curtain Airbag as stock fitment across trims, thus offering a total of 6-Airbags as standard

*  Hyundai ALCAZAR will continue to be available with RDE compliant 1.5 l diesel CRDi engine that produces 85 kW (116 PS) / 4 000 r/min and 250 Nm / 1 500 – 2 750 r/min

Hyundai Motor India Limited (HMIL), India’s first smart mobility solutions provider and largest exporter since inception, today opened bookings for Hyundai ALCAZAR powered by a new 1.5 Turbo GDi Petrol engine that is RDE compliant and also E20 fuel ready. Offering a thrilling driving experience, Hyundai ACLAZAR can now be booked by clicking on (https://clicktobuy.hyundai.co.in/#/bookACar?modelCode=AA) or across Signature Outlets in India for Rs. 25 000.

Speaking on the announcement, Mr. Tarun Garg, Chief Operating Officer, Hyundai Motor India Ltd., said, “As we continue to redefine customer experiences across our model range, we are glad to introduce Hyundai ALCAZAR with a benchmark defining new turbo petrol engine that will meet aspirations of our most loved customers. Additionally, we have refined the design of Hyundai ALCAZAR as well as introduced new technologies to amplify Grand Experiences with this new age mobility solution. Hyundai ALCAZAR has been a steadfast volume driver for HMI and these new updates will certainly drive more affinity towards the brand. Further, we are well aligned with the Government’s mission of cleaner mobility solutions and the new 1.5 Turbo GDi petrol powertrain will be both RDE compliant and E20 fuel ready.”

The new 1.5 Turbo GDi petrol engine of Hyundai ALCAZAR is paired with two transmission options – 7DCT and 6MT. The new powertrain is set to offer customers a thrilling driving experience with Max. Power of 117.5 kW (160 PS) / 5 500 r/min and Max. Torque of 253 Nm / 1 500 ~ 3 500 r/min. While offering strong performance, the new 1.5 Turbo GDi is also the segment’s most fuel efficient powertrain with the 7DCT version offering a top mileage of 18 km/l and the 6MT returning 17.5 km/l.  Hyundai ALCAZAR will continue to be available with this segment’s most fuel efficient and RDE compliant 1.5 l diesel CRDi engine that produces 85 kW (116 PS) / 4 000 r/min and 250 Nm / 1 500 – 2 750 r/min.

In addition, Hyundai ALCAZAR will feature design changes with a new front grille design that enhances the aesthetics of this 6 & 7 Seater SUV, giving it a bold and masculine new look. Hyundai has also upgraded the puddle lamp logo that now features the ‘ALCAZAR’ emblem. As part of the MY’23 updates, Hyundai ALCAZAR will now be offered to customers with 6-Airbags as standard (Driver, Passenger, Side & Curtain), while also introducing Idle Stop & Go feature as stock fitment, thereby enhancing the convenience quotient of this SUV.

About HMIL

Hyundai Motor India Limited (HMIL) is a wholly-owned subsidiary of Hyundai Motor Company (HMC). HMIL is India’s first smart mobility solutions provider and the number one car exporter since its inception in India. It currently has 12 car models across segments GRAND i10 NIOS, All New i20, i20 N Line, AURA, VENUE, VENUE N Line, Spirited New VERNA, All New CRETA, ALCAZAR, New TUCSON, KONA Electric and All Electric SUV IONIQ 5. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality, and testing capabilities.

HMIL forms a critical part of HMC’s global export hub. It currently exports to around 85 countries across Africa, the Middle East, Latin America, Australia, and Asia Pacific. To support its growth and expansion plans, HMIL currently has 583 dealers and more than 1492 service points across India. In its commitment to providing customers with cutting-edge global technology, Hyundai has a modern multi-million-dollar R&D facility in Hyderabad. The R&D centre’s endeavour is to be a centre of excellence in automobile engineering.

Airtel Surpasses 10 Million Unique Customers On Its 5G Network

Bharti Airtel (“Airtel”), India’s leading telecommunications services provider today announced that it has crossed the 10 million unique 5G user mark on its network. Airtel was the first service provider to roll-out 5G services in the country in October 2022. Today, Airtel 5G Plus is available across all states in the country. The company is well poised to cover every town and key rural areas with Airtel 5G services by end of March 2024. In November 2022, Airtel became the first and only operator to have 1 million unique customers on its network within 30 days of its commercial launch.

Randeep Sekhon, CTO, Bharti Airtel, said “These are early days, but we are thrilled with the response we have received from our customers. Airtel will continue to stay true to its commitment to build a more connected, equitable and sustainable network. With cutting edge 5G infrastructure, a fantastic partner ecosystem and a dedicated workforce that is customer obsessed, we believe we are in the right path to win and deliver a world-class 5G Plus experience to customers across the length and breadth of the country.”

Airtel 5G Plus has three compelling advantages for customers. First, it runs on a technology that has the widest acceptance in the world with the most developed ecosystem. This ensures that all 5G smartphones in India seamlessly work on the Airtel network. Second, the company promises to deliver the best experience – between 20 to 30 times higher speeds than today coupled with brilliant voice experience and super-fast call connect. Finally, Airtel 5G Plus network will also be kinder to the environment with its special power reduction solution.

In the last one year, Airtel has demonstrated the power of 5G with a host of powerful use cases that will change the way customers lead their lives and do business. From India’s first live 5G network in Hyderabad to India's first private 5G network at the BOSCH facility in Bengaluru to partnering with Mahindra & Mahindra to make its Chakan manufacturing facility, India’s first 5G enabled auto manufacturing unit, Airtel has been at the forefront of 5G innovation. 

Airtel has created 5G experience zones across all its retail stores in the country. Customers can walk-in to any store to experience ultrafast Airtel 5G Plus. To know more about Airtel 5G Plus please log on to https://www.airtel.in/5g-network

About Bharti Airtel Limited

Headquartered in India, Airtel is a global communications solutions provider with over 500 Mn customers in 17 countries across South Asia and Africa. The company ranks amongst the top three mobile operators globally and its networks cover over two billion people. Airtel is India’s largest integrated communications solutions provider and the second largest mobile operator in Africa. Airtel’s retail portfolio includes high speed 4G/5G mobile broadband, Airtel Xstream Fiber that promises speeds up to 1 Gbps with convergence across linear and on-demand entertainment, streaming services spanning music and video, digital payments and financial services. For enterprise customers, Airtel offers a gamut of solutions that includes secure connectivity, cloud and data centre services, cyber security, IoT, Ad Tech and CPaaS (Airtel IQ). For more details visit www.airtel.com

Nestlé MUNCH's #CRUNCHYOURATTITUDE Campaign Encourages Teens To Express Themselves With Confidence

In today’s time, when teens are all about expressing themselves, Nestlé MUNCH launches its #CRUNCHYOURATTITUDE campaign that encourages them to express themselves more confidently.

Nestlé MUNCH has created quirky packs that celebrates different passion points such as sports, gaming, fashion and social media that gives teens a chance to win merchandise and become stars of their chosen passion. Adding a little crunch to the lucky winners' life, MUNCH will give them an opportunity to further select their reward from the chosen passion point.

Commenting on the new campaign, Rupali Rattan, Head - Confectionery Business, Nestlé India said, “Today's teenagers are full of dreams and aspirations. They leave no stone unturned to achieve anything they set their minds to. Enabling the teenagers to shine and follow their ambition, Nestlé MUNCH's new campaign #CRUNCHYOURATTITUDE enables them to not only confidently express themselves but also pursue their passion.”