Junglee Rummy Ropes In Ajay Devgn As Brand Ambassador, Unveils Its New Campaign 'Rummy Bole Toh Junglee Rummy'

Junglee Games, one of India’s biggest online skill-gaming companies, has roped in celebrated actor Ajay Devgn as the brand ambassador for its online rummy platform Junglee Rummy. Announcing the association, the brand has launched a national campaign called 'Rummy bole toh Junglee Rummy' across TV, digital media, OTT, and social media platforms. 

Talking about the association, Bharat Bhatia, Vice President of Marketing at Junglee Games, said, “We are super excited to be launching this campaign with one of India’s best-known and most-loved face, Mr. Ajay Devgn. With a wealth of experience and expertise in his field, he brings immense trust and credibility to the table, just like Junglee Rummy does with its rich experience in online rummy. Ajay Devgn’s mastery of his craft and his pan-India recognition make him the perfect brand ambassador for further cementing Junglee Rummy's position as India's most trusted rummy platform. Moreover, he exemplifies the entertainment value that we strive to provide to our players through our platform. We are confident that he will help us deliver the message of trust and safety to our target audience with greater conviction and create a massive impact.”

The campaign 'Rummy bole toh Junglee Rummy' demonstrates the company’s commitment to trust and player safety and shows how Ajay Devgn puts his seal of approval on the measures taken by the leading rummy platform to ensure the best and safest rummy experience for all players. The first high-decibel commercial went live in multiple languages across platforms like TV, digital media, radio, music-streaming platforms, OTT, and cinemas, on 17th February 2023.

Speaking about his association with the popular brand, Ajay Devgn said, “I am delighted to be associated with Junglee Rummy, India’s most trusted rummy site, and to be part of their campaign ‘Rummy Bole Toh Junglee Rummy.’  Junglee Rummy has been in the online rummy industry for more than a decade now, and it is leading the way with its player-first approach. With its established expertise, state-of-the-art gaming technology, and robust security infrastructure, the platform has taken the game to the next level and has over 6 crore real players playing on the app.”

Rummy has been a source of entertainment for Indians for centuries. With the growing popularity of online skill gaming in India, this popular game of skill has been witnessing immense growth powered by the introduction of innovative features and new game modes. The game has now become more accessible, more secure, and more competitive, making it an attractive proposition for card game lovers in the country. 

Campaign Links: https://www.youtube.com/watch?v=NuM1zbZF21A

BharatPe Group Appoints Aparna Kuppuswamy As Chief Risk Officer

* Seasoned leader with close to 3 decades of experience in consumer banking

* Ex SBI Cards senior executive joins the leadership team at BharatPe

BharatPe Group today announced a new addition to its leadership team with the appointment of Aparna Kuppuswamy as its Chief Risk Officer. A seasoned leader with almost 3 decades of experience in the Consumer Banking Industry with extensive expertise in managing portfolios across all major product lines including credit cards, mortgages, and unsecured personal loans. Aparna will be leading the risk portfolio across the BharatPe Group of companies, including the merchant and consumer businesses. She will be working closely with the CFO and interim CEO, Nalin Negi, to further build a robust lending vertical at BharatPe.

Aparna is one of the highly respectable professionals in the banking and financial services industry. Prior to joining BharatPe, Aparna was the Chief Risk Officer at SBI Cards for 14+ years, where she led a number of key projects. Under her able leadership, the company’s portfolio grew by more than 20X. She was also a part of the leadership team that took SBI Cards public. Aparna managed the entire spectrum of risks facing the company in a fast changing and unpredictable environment. She also defined the risk appetite framework for the company in partnership with frontline business and operational groups as well as working closely with the Risk Management Committee of the Board. She also ensured that Credit, Operational, Fraud, Regulatory and Information security risks are defined, measured, reported, and monitored closely. Aparna also managed the Technology Risk function through the CISO organization by managing the physical and cyber security policies and practices. She also worked extensively on improving the security architecture and posture of the company. Prior to working with SBI Cards, Aparna was Director, Credit Policy, at Ameriprise Financial. She has also held leadership roles at ABN AMRO Bank and Bank of America. Aparna is a Masters in Finance & Control from the University of Delhi.

Commenting on the appointment, Nalin Negi, CFO and interim CEO, BharatPe said, “ At BharatPe, we are committed to addressing the US$ 380bn credit gap for MSMEs and small merchants. In the coming months, we will aggressively focus on building the lending business across Bharat as well as roll out a range of credit products for our merchant partners and consumers. Aparna with her in-depth understanding of all facets of risk strategy, credit policy and portfolio management, as well as extensive industry and product knowledge, will play a vital role in the next phase of our growth story as well as helping us in becoming IPO ready. Additionally, Aparna’s understanding of the consumer side of financial services will help us build cutting-edge products that are not only relevant, but also are risk aversive. Lastly, her expertise in managing the technology risk will ensure we build highly secure products for our merchant partners and consumers. On behalf of the leadership team at BharatPe, I would like to extend a very warm welcome to Aparna.”

Amit Jain, who is currently the Chief Risk Officer of BharatPe will be working closely with Aparna and will be investing more of his time on collections and underwriting, from a merchant standpoint.

Added Aparna, “BharatPe’s success story in the fintech industry is a case study in itself. In just 4+ years, the company has emerged as one of the biggest flag bearers of digital payments and B2B lending in the country. Today, it has an entrenched network of over 1 crore merchants in 400+ cities. The company has also done phenomenal work in facilitating credit to merchants – with over Rs. 8000 crores worth of loans facilitated to lakhs of merchants across the country. I am really excited to be a part of the promising organization and spearhead the risk and credit strategy for the BharatPe Group of companies. I look forward to working with the team to build new products, that will make a huge impact on millions of unbanked and underserved businesses and play a key role in making India a truly Digital economy.”

Tiger Global-Backed WoW Momo Appoints IFIM Alumnus Mithun Appaiah As CEO

* Mithun looks forward to creating a wow range of innovative FMCG products and scaling them across multiple channels and geographies bringing in a new phase of growth for the brand.

India’s leading QSR brand WoW Momo Foods Ltd. appointed Mithun Appaiah as the CEO of their FMCG business. He holds an MBA in Business Administration and Management from IFIM Business School Bangalore and was the topper in marketing. IFIM now rechristened as Jagdish Seth School of Management (JAGSOM) is among the top 25 business schools in the country and one of the Top AACSB Accredited and Globally ranked b-School in India.

An FMCG expert in Food and Beverage industry, Mithun Appaiah has rich experience spanning across the spectrum of marketing, sales, key account management, customer marketing, business development, SCM, R&D, P&L management, developing new business channels, E-commerce, and start-up acceleration.

Over the last 2 decades, he has worked across verticals with leading brands like Nestle, UB Group, and Britannia and has also been instrumental in building brands like ID Fresh foods and Sumeru.

Prior to this appointment, Mithun Appaiah was the CEO and Executive Director at Innovative Foods Ltd, makers of the brand Sumeru. Under his leadership, the brand saw high double-digit revenue growths, first-in-market launches, profitability as well as enhanced distribution across channels. Under him, the company reduced losses and made profits for the first time ever in a decade for 2 years consistently also with a 40% growth in the last FY before quitting. 

In his assignment as the Vice President of ID foods, the brand saw disruptive growth. Under his watch, the revenues, and retail footprint tripled in  2 years. He also pioneered a retail expansion in India and UAE, Disruptive Marketing, digital initiatives, new channel development, R&D as well as many first-in-the-industry concepts.

Commenting on his new role as CEO, Mr. Mithun Appaiah said, “WOW is a loved brand and has created huge consumer equity across the food vertical. I am excited to work with amazing people with the right vision and clarity to build a full-stack FMCG business under the brand WOW. This entrepreneurial journey of creating an FMCG vertical from scratch is what excites me the most’’.

In his new role, Mithun Appaiah will use his expertise across brands and roles to build an FMCG vertical with innovative categories across Momo’s, sauces, noodles, beverages, and many more. 

He will also focus on creating a vertical for select global markets where the branded range of WoW would be marketed. WoW has already launched the Momo range across select channels and the results are very encouraging.

Appaiah has won several awards for excellence in Nestle, Britannia, and UB groups. He also mentors aspiring business managers and has mentored a few start-ups in the consumer space.

Sagar Daryani, Co-Founder and CEO of WoW foods Pvt Limited said, “At WoW Momo’s fast-food restaurants, we have been able to make Momo’s the all-time food. With our foray into FMCG, our aim is to make this food of all times, available to you all the time. For us FMCG is going to be the anchor of our next phase of growth; to take us from a share of cuisine to a share of stomach and leapfrogging to a share of grocery. We are confident that having crafted and lead growth stories with different kinds of FMCG brands, Mithun is a perfect fit. From Agility of strategy to nimble footed execution, Mithun fits the role as the captain of our new ship seamlessly”.

About Wow Momo:

Launched in August 2008 the multi-billion-rupee QSR chain currently has over 500 outlets in 25 Indian cities; aims to enter over 100 cities soon. Wow! Momo Foods has recently raised Rs 125 crore in funding from private equity fund Oaks Asset Management at a Rs 266 million dollar valuation. In September 2021, the company raised around $17 million led by Tree Line Investment Management. Tree Line is a Hong Kong- and Singapore-based investment fund. It also raised funds from New York-based Tiger Global Management in 2019 and Lighthouse investments earlier than that.

About IFIM / JAGSOM:

Jagdish Sheth School of Management (JAGSoM) is among the first 6 business schools in India to be awarded AACSB accreditation. It is Globally Ranked in the QS Business Masters Rankings 2022 for PGDM Marketing, PGDM Analytics, and PGDM Finance. JAGSoM has been ranked 28th across India and 12th in Future Orientation by Business Today, India’s best Business school ranking. Global Thinker & Padma Bhushan Awardee Dr. Jagdish Sheth accepted to have IFIM Business School Bangalore renamed as the Jagdish Sheth School of Management (the name change was implemented in 2020). Prof. Jagdish Sheth is globally known for his scholarly contributions to marketing, competitive strategy, and geopolitical analysis. Recognizing his achievements, the Government of India awarded him the prestigious Padma Bhushan Award in 2020.

FANDORA, World’s First Pre-NFT Content And Rights Marketplace Secures Pre-Seed Funding From AAONXT And REWARDPORT

FANDORA.APP – which is being built as the world’s first content licensing platform for Web3 – today announced that it has secured undisclosed pre-seed funding from the founders of AAONXT – Odisha based 1st independent OTT Channel; and REWARDPORT – a leading brand loyalty management platform. These respective founders are Kaushik Das & Ram Patnaik from AAONXT and Javed Akhtar from REWARDPORT.

While NFTs and related Web3 applications is today a multi-billion dollar industry – till date, not even 10% of content creators have been able to explore its synergies, owing to multiple underlying challenges. FANDORA.APP will be endeavoring to bridge the two related but currently disjointed ecosystems of Content Creators and Web3 makers (NFT minters, collectors, Metaverse studios, brands etc) through creating world’s first marketplace of Web3 Rights for Content Creators. This will thus, empower creators to simply auction & transact the Web3 rights to their content and monetise this domain, without worrying about the technicalities and proliferation of so many diverse NFT markets. And, for the rights buyers, it will open up newer earning opportunities by the ability to explore the underlying high-quality content across evolving Web3 ecosystem and also benefit themselves as well as their fellow buyers through associated financial and non-financial NFT utilities.

Talking about his vision behind FANDORA.APP, its founder Satish Kataria, said, “Just as OTT changed the content consumption and distribution few years back – the next wave of change in content will be through Web3. Surprisingly, most of the existing content in Web3 are just graphic illustartions, which are done by essentially be involved engineers in the Web3 building. But now, even they have realized that if they need to continuously build value-yielding web3 assets – they need access to high potent content – and here’s where FANDORA would play a significant global role. While on one hand, we would offer relevant IP protection and complete control to the Creators for their Web3 rights – we would also offer multiple monetization models to the buyers of these rights through empowering them with evolving NFT Utilities. We are expecting that in first two years, we would be able to facilitate content rights worth over USD 100 Million. We would be operational in beta phase starting March 2023 onwards.”

Expressing the potential behind backing FANDORA, Kaushik Das, Founder & CEO of AAONXT said, “At AAONXT, we have always believed in pushing the envelope of bringing next generational changes in the overall content ecosystem. While on one hand, we are developing progressive content on our channels – we believe that Web3 will be the next big frontier for Content innovation and distribution – and it is here that we found synergy with the vision behind FANDORA and decided to back them. While we have invested a strategic amount so far to help the team build its product and initial traction – we won’t shy away from further supporting it as it gets built and progresses to next levels of growth.”

AAO NXT is Odisha based Ist Independent OTT Platform and with its new setup from West Bengal, it's cementing its presence as a strong Eastern Region OTT player.

Further collaborating on the possibilities, Javed Akhtar, Founder of RewardPort and a serial entrepreneur, said, “We have been working with over 600+ leading Indian and international brands today – and each one of them are today looking at exploring Web3 to build customer engagement strategies for the future. It is here we believe that FANDORA can play a key enabler role through its proposed enterprise NFT solutions and can become a gateway for leading brands to both monetise their existing content library for Web3 as well as empower their consumers with NFT and Web3 brand experiences. We wish all the best to FANDORA and the team.”

FANDORA would be operating through its Indian and Canadian based offices and will be deploying the current funds to strengthen its product as well as build partnerships.

It endeavors to be genre agnostic content monetization platform and would be initially targeting artists, musicians and new age content (films and web series) makers. It is also organizing ART 3.0 – India’s first ever auction for Web3 rights of leading artworks, which would be organized at Mumbai on February 21 and is expecting participation from 15 leading artists from Kolkata and Mumbai.

About Fandora

FANDORA.APP is world’s first Pre-NFT Content and Rights Marketplace – endeavoring to bridge Content Creators and Web3 Pros. The Problem Areas that we are trying to resolve

FANDORA.APP is striving to impact two large industries, which are at cusp of next big revolution. One – the content industry – which continues its unabated growth. And two – the evolving world of NFTs and Metaverse – which would become the future medium for consumption and interaction with the content. However, there is a yawning gap between these two worlds as of now.

While most of the creators are aware of NFTs & Web3 – the adoption amongst creators is still at marginal levels – and reasons include limited awareness of the technology required for conversion into Web3 formats; proliferation of so-called NFT Marketplaces and hence the difficulty in deriving and understanding optimal value for their content in Web3 domains and last, but not the least, fear on the protection of various copyrights. Similarly, the Web3 world so far is populated by technology geeks, who have created their own content and have tasted some early success in various NFT marketplaces. But as the NFT world evolves from just being fancy graphics and JPEGs to the increasing case of utilities and better collection value, they would also require access to good quality content.

It is here that FANDORA.APP endeavours to establish a bridge and marketplace – connecting content to Web3 and building first of its kind Pre NFT rights for content makers to benefit from. FANDORA.APP would offer Creators to offer multiple Pre NFT Rights to Web3 Pros – in a way where they can best monetise their content, without worrying about underlying technologies, and while allowing them complete control over the key IP and Rights over their content.

Who will benefit from FANDORA.APP?

FANDORA.APP can benefit entities across various industries and ecosystems. Some of them include:

1. Creators. These could include various verticals such as:

a. Music

b. Books

c. Films

d. Art

e. Influencers

2. Web3 Pros, such as

a. NFT Minters and Collectors

b. Metaverse Studios

c. Gaming Studios

d. Brands seeking foray into Metaverse & Web3

3. Fans – who may benefit from emerging NFT Utilities such as exclusive token gated access to their favorite creators.

Infiniti Mall Associates With Sunset Cinema Club To Enthrall Patrons Through Unique Cinematic Experiences

Kickstarted in April 2022, Mumbai has witnessed over 40 open air screenings at Infiniti Mall~

Mumbai’s premier shopping, food and entertainment destination - Infiniti Mall associated with Sunset Cinema Club to create an indelible movie watching experience with Holly Bolly Evenings for its customers. Indulging in resplendent outdoor screenings, Infiniti Mall keeps its patrons engaged with a fascinating experience of watching movies under the stars over the weekend.

Infiniti Mall commenced with open-air movie screenings in partnership with Sunset Cinema Club (SCC) in April 2022 and has completed over 40 open air screenings at Infiniti Mall Malad and is the flagship venue partner. 

Sunset Cinema Club kick started operations in 2017, adding an element of freshness to the saturated market with their outdoor movie screenings. Open air-screenings present an opportunity to viewers to experience something out of the ordinary, watching engaging films in an exuberant environment together as a community. 

Commenting on the ever growing popularity for open-air movie screenings at Infiniti Mall, Gaurav Balani, DGM - Marketing, Infiniti Mall, shares “We would like to take this opportunity to thank our patrons for their constant support and appreciation in all our endeavors. We are delighted to introduce them to the vibrant open-air screenings in association with Sunset Cinema Club. Customers can enjoy their weekends watching some classic Bollywood and Hollywood films with their family and friends in a relaxing environment complemented by delectable refreshments.”

“It is our pleasure to partner with one of the leading retail destinations in Mumbai. Catering to a multitude of people keen to witness this magnificent set up, Infiniti mall is open to ideas that elevate the ambience and drive housefull shows consistently. This one of its kind setup gives viewers a break from traditional viewing, creating a much more spirited and interactive experience for them,” shared XYZ, spokesperson, Sunset Cinema Club.

Within just a few months, Holly Bolly Evenings at Infiniti Mall have gained massive popularity, with customers flocking in large numbers to spend their weekends witnessing spectacular screenings. Infiniti Mall plans on expanding the genres of films in the near future, thereby catering to a wider customer base with divergent preferences.

About Infiniti Mall:

Infiniti Malls are a premiere destination for shopping, entertainment and food in Mumbai. It is a subsidiary of K Raheja Realty Group, which has been in the business of construction and property development since 1956.The first Infiniti Mall opened in 2004, at Oshiwara Link Road in Andheri (West). It houses 65 stores, a six-screen multiplex (PVR Icon), food court, family entertainment centre and restaurants besides shopping. Owing to its success, the second  property opened at New Link Road in Malad (West) in May 2011. Since its inception, the mall has won several prestigious awards like Iconic Shopping Destination which was awarded by Mid-day, Iconic Mall in Gujarati and Marwari community presented to Infiniti Mall in Malad, Mapic India for Most Admired Shopping Centre of the Year: Metro-West 2022.

About Sunset Cinema Club (SCC):

Founded by Sanchit Gupta and Sahil Kapoor in 2017, offers an immersive cinema experience in the outdoors, where the audience enjoys the movies on a life sized screen. SCC creates unique shared community screening experiences in all the major cities of India, primarily in drive-in and open air formats. SCC is a pioneer in this space and more than a lakh people have enjoyed watching Hollywood and Bollywood movies across genres in the outdoors with SCC. Over the last 5 years, SCC has created a new age community of film lovers in India with a large  following on Instagram and its website www.sunsetcinemaclub.in that allows users to book tickets for SCC screenings PAN India. SCC also offers sports screenings, private screenings and bespoke brand solutions.

Atlassian Announces Promotion Of Anutthara Bharadwaj To President

* Global role expansion brings design, product and engineering teams together under one umbrella 

Atlassian Corporation (NASDAQ: TEAM), a leading provider of team collaboration and productivity software, announced the promotion of Anutthara Bharadwaj to President. In her new role, Ms. Bharadwaj will lead and support the newly unified ‘Markets and Transformations’ organization. With a focus on accelerating product innovation and driving enterprise adoption, her remit with the new structure brings the design, product, and engineering teams closer together than ever before to execute with more focus, efficiency, and speed. 

“Atlassian has always been long-term focused. Despite the current macroeconomic environment, we’re bullish on embracing our largest growth opportunities,” said Ms. Bharadwaj, President, Atlassian. “And that starts with uniting our products cohesively. Being focused and disciplined in this environment means we can remain nimble while executing with efficiency, emerging stronger than ever.” 

An accomplished executive with a track record of growing $1 billion+ businesses, building cohesive teams and shipping great products, Anu joined Atlassian in 2014 as the Head of Product for Jira. Most recently, she served as Atlassian’s Chief Operating Officer, a role she has held since August 2021. She is known for leading transformative initiatives across product lines at Atlassian, including the enterprise business, cloud platform teams and operations. 

“Anu has had an extraordinary impact on Atlassian over the last 9 years,” said Mike Cannon-Brookes, Co-Founder and Co-CEO, Atlassian. “She’s a force of nature with a strong bias for taking action, on top of her ability to lead teams at scale that build on Atlassian's culture of innovation. A close partner to Scott and me over the years, Anu's expanded scope will see us work even more closely as we continue to serve our customers, helping them to unleash the potential of every team.” 

Prior to joining Atlassian, Ms. Bharadwaj served in various leadership positions at Microsoft Corporation. She is passionate about making the world a better place through technology and effective philanthropy, serving as a member of OutSystem’s board of directors and as the Chairperson of Atlassian Foundation. Ms. Bharadwaj holds a Bachelor of Engineering in Computer Science from R.V. College of Engineering and resides in San Francisco, California. 

About Atlassian 

Atlassian unleashes the potential of every team. Our team collaboration and productivity software help teams organize, discuss, and complete shared work. Teams of more than 250,000 customers, across large and small organizations - including Bank of America, Redfin, NASA, Verizon, and Dropbox - use Atlassian’s project tracking, content creation and sharing, and service management products to work better together and deliver quality results on time. Learn more about our products, including Jira Software, Confluence, Jira Service Management, Trello, Bitbucket, and Jira Align at https://atlassian.com/

Airtel 5G Plus Now Live In 16 Cities Across State Of West Bengal

Berhampore, Old Malda, Raiganj, Durgapur, Balurghat, Alipurduar, Dinhata, Asansol, Barrdhaman, Koch Bihar, Medinipur, Jalpaiguri, Darjeeling, Islampur & Kharagpur gets ultrafast Airtel 5G Plus services in addition Siliguri

Promises to offer massive speeds, best voice experience, will work on all 5G smart phones and be kinder to the environment

·       No SIM change needed; existing Airtel 4G SIM is 5G enabled

·       Existing data plans will work on 5G until roll-out is complete 

Bharti Airtel (“Airtel”), India’s leading telecommunications services provider today announced the launch of its cutting edge 5G services in Berhampore, Old Malda, Raiganj, Durgapur, Balurghat, Alipurduar, Dinhata, Asansol, Barrdhaman, Koch Bihar, Medinipur, Jalpaiguri, Darjeeling, Islampur & Kharagpur. Airtel’s 5G services are already live in Siliguri.

Airtel 5G Plus services will be available to customers in a phased manner as the company continues to construct its network and complete the roll out. Customers with 5G enabled devices will enjoy high speed Airtel 5G Plus network at no extra cost until the roll out is more widespread.

Airtel will augment its network making its services available across all the cities in due course of time.

Commenting on the launch, Ayan Sarkar, CEO West Bengal, Bharti Airtel said, “I am thrilled to announce the launch of Airtel 5G Plus in Berhampore, Old Malda, Raiganj, Durgapur, Balurghat, Alipurduar, Dinhata, Asansol, Barrdhaman, Koch Bihar, Medinipur, Jalpaiguri, Darjeeling, Islampur & Kharagpur in addition to Siliguri. Airtel customers in these sixteen cities can now experience ultrafast network and enjoy speeds upto 20-30 times faster than the current 4G speeds. We are in the process of lighting up all the cities which will allow customers to enjoy superfast access to High-definition video streaming, gaming, multiple chatting, instant uploading of photos and more.”

Airtel 5G Plus will bolster the entire portfolio of services that Airtel offers. In addition, it will allow superfast access to High Definition video streaming, gaming, multiple chatting, instant uploading of photos and more. With this launch, India will get a fillip to economic growth as Airtel 5G Plus revolutionizes education, healthcare, manufacturing, agriculture, mobility and logistics.

In the last one year, Airtel has demonstrated the power of 5G with a host of powerful use cases that will change the way customers lead their lives and do business. From India’s first live 5G network in Hyderabad to India’s first private 5G network at the BOSCH facility in Bengaluru to partnering with Mahindra & Mahindra to make its Chakan manufacturing facility, India’s first 5G enabled auto manufacturing unit, Airtel has been at the forefront of 5G innovation.

About Bharti Airtel Limited

Headquartered in India, Airtel is a global communications solutions provider with over 500 Mn customers in 17 countries across South Asia and Africa. The company ranks amongst the top three mobile operators globally and its networks cover over two billion people. Airtel is India’s largest integrated communications solutions provider and the second largest mobile operator in Africa. Airtel’s retail portfolio includes high speed 4G/5G mobile broadband, Airtel Xstream Fiber that promises speeds up to 1 Gbps with convergence across linear and on-demand entertainment, streaming services spanning music and video, digital payments and financial services. For enterprise customers, Airtel offers a gamut of solutions that includes secure connectivity, cloud and data centre services, cyber security, IoT, Ad Tech and CPaaS (Airtel IQ). For more details visit www.airtel.com