Monday, February 20, 2023

Infiniti Mall Associates With Sunset Cinema Club To Enthrall Patrons Through Unique Cinematic Experiences

Kickstarted in April 2022, Mumbai has witnessed over 40 open air screenings at Infiniti Mall~

Mumbai’s premier shopping, food and entertainment destination - Infiniti Mall associated with Sunset Cinema Club to create an indelible movie watching experience with Holly Bolly Evenings for its customers. Indulging in resplendent outdoor screenings, Infiniti Mall keeps its patrons engaged with a fascinating experience of watching movies under the stars over the weekend.

Infiniti Mall commenced with open-air movie screenings in partnership with Sunset Cinema Club (SCC) in April 2022 and has completed over 40 open air screenings at Infiniti Mall Malad and is the flagship venue partner. 

Sunset Cinema Club kick started operations in 2017, adding an element of freshness to the saturated market with their outdoor movie screenings. Open air-screenings present an opportunity to viewers to experience something out of the ordinary, watching engaging films in an exuberant environment together as a community. 

Commenting on the ever growing popularity for open-air movie screenings at Infiniti Mall, Gaurav Balani, DGM - Marketing, Infiniti Mall, shares “We would like to take this opportunity to thank our patrons for their constant support and appreciation in all our endeavors. We are delighted to introduce them to the vibrant open-air screenings in association with Sunset Cinema Club. Customers can enjoy their weekends watching some classic Bollywood and Hollywood films with their family and friends in a relaxing environment complemented by delectable refreshments.”

“It is our pleasure to partner with one of the leading retail destinations in Mumbai. Catering to a multitude of people keen to witness this magnificent set up, Infiniti mall is open to ideas that elevate the ambience and drive housefull shows consistently. This one of its kind setup gives viewers a break from traditional viewing, creating a much more spirited and interactive experience for them,” shared XYZ, spokesperson, Sunset Cinema Club.

Within just a few months, Holly Bolly Evenings at Infiniti Mall have gained massive popularity, with customers flocking in large numbers to spend their weekends witnessing spectacular screenings. Infiniti Mall plans on expanding the genres of films in the near future, thereby catering to a wider customer base with divergent preferences.

About Infiniti Mall:

Infiniti Malls are a premiere destination for shopping, entertainment and food in Mumbai. It is a subsidiary of K Raheja Realty Group, which has been in the business of construction and property development since 1956.The first Infiniti Mall opened in 2004, at Oshiwara Link Road in Andheri (West). It houses 65 stores, a six-screen multiplex (PVR Icon), food court, family entertainment centre and restaurants besides shopping. Owing to its success, the second  property opened at New Link Road in Malad (West) in May 2011. Since its inception, the mall has won several prestigious awards like Iconic Shopping Destination which was awarded by Mid-day, Iconic Mall in Gujarati and Marwari community presented to Infiniti Mall in Malad, Mapic India for Most Admired Shopping Centre of the Year: Metro-West 2022.

About Sunset Cinema Club (SCC):

Founded by Sanchit Gupta and Sahil Kapoor in 2017, offers an immersive cinema experience in the outdoors, where the audience enjoys the movies on a life sized screen. SCC creates unique shared community screening experiences in all the major cities of India, primarily in drive-in and open air formats. SCC is a pioneer in this space and more than a lakh people have enjoyed watching Hollywood and Bollywood movies across genres in the outdoors with SCC. Over the last 5 years, SCC has created a new age community of film lovers in India with a large  following on Instagram and its website that allows users to book tickets for SCC screenings PAN India. SCC also offers sports screenings, private screenings and bespoke brand solutions.

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