ZEE 24 Ghanta’s Durga Puja Campaign Successfully Ignites The Festive Spirit Among Devotees

Zee 24 Ghanta, the leading news channel that ensures most credible breaking news, successfully hit a sweet spot, bringing in the festive spirit among devotees. While creating a strong brand presence during the festival across West Bengal, the channel ensured highest visibility for its advertisers, the campaign was further amplified through different media platforms (i.e. TV, Social media & Radio).

The Durga Puja campaign comprised two parts - SHARAD ANANYA and MAHAPUJO, with the right blend of unique content, extensive coverage, and branding integrations. SHARAD ANANYA consisted of TV programs on fashion, cooking, pujor adda, festive engagement activities planned by the RWA members apart from regular Puja news bulletins and the MAHAPUJO consisted of end-to-end on-ground coverage, branding & Puja Competition. Overall, it successfully reached 250 + community Pujas in Kolkata & 220+ District Pujas wherein high visibility branding was done in the form of banners & pillars mostly. Famous personalities like Abir Chatterjee, Paoli Dam, Tanushree Chakraborty, Arjun Chakraborty, Eshaa Saha, Gaurab Chakraborty, Riddhima Ghosh, Anindya Chatterjee, Sauraseni Mitra & many others supported the 60-days-programming and on-ground activations.

Brand integrations were done for Shree Hari, Pran, Kesh King, Tata Structura, Tata Tiscon, Mother Diary, Greenply, DishTv. Zee 24 Ghanta conducted the Puja Parikrama (competition) wherein it roped in a team of celebs & esteemed partners as judges to the top 10 Pandals & Apartments of Kolkata. Additionally, celebrities also shared their ‘sweet memories’ associated with Durga Puja in the special vignettes created for Mother Diary. Also, Kesh King, Shree Hari, Pran gave away product hampers to the celebrities at the various shows of Pujor Adda, which were seamlessly integrated into the episodes, while Tata Structura gratified the Puja with the best theme/ structure & Tata Tiscon awarded the best community, apartment & district puja.  Greenply created a zero-emission care space at the ZEE 24 Ghanta owned pandal, where they offered care to the elderly visiting the pandal. They also teamed up with ZEE 24 Ghanta and awarded the most Éco Friendly Pandal, as they used jute for the construction. The ZEE 24 Ghanta studio was exclusively branded by Greenply as well.

The brands that partnered with the channel for the Durga Puja property were: Toptech TMT, Sister Nivedita University, IIHM, MEGHBELA BROADBAND, Saha Textile, Mother Diary Dear Lotteries, SBI, ORNAZONE.COM Jewellery Mall by Shree Hari, Cradle fertility Centre, Kesh King Ayurvedic Oil, PRAN POTATA SPICY BISCUIT, Annapurna Ghee for the Sharad Ananya property while Tata Tiscon, Sturdflex, Stox Gurukul, Tata Structura, Greenply, Cycle Rhythm Agarbatti & ITC came on board for the Mahapujo property exclusively.

Speaking on this, Zee24 Ghanta CBO Joy Chakraborthy said, “Durga Puja marks the homecoming of goddess Durga and is the biggest festival in Kolkata. With the Durga Puja coverage of 2022, Zee 24 Ghanta team has solidified its leadership position through content that resonates with the people of Bengal. For the trade industry as well, this time through collaborative advertising and various innovations & integrations we have tried to offer something unique to the fraternity other than vanilla advertising. I'm glad to say it has all worked out well and I thank our sponsors for this support. "

Lam Research Pledges $10 Million To First Global To Inspire Future Innovators In Semiconductor Technology And Beyond

As part of the company’s commitment to enabling transformative learning around the world, Lam Research Corp. (NASDAQ: LRCX) has announced a $10 million donation to FIRST® Global, a nonprofit inspiring science and technology leadership and innovation in young people from all nations through robotics. The contribution, which will be distributed over a three-year period, will help elevate and amplify Lam’s commitment to cultivating diverse future talent in science, technology, engineering and math (STEM).

The donation was announced on stage yesterday at FIRST Global’s signature annual event, the 2022 FIRST Global Challenge in Geneva, Switzerland, by Richard Gottscho, executive vice president and chief technology officer of Lam Research, a Gold-level sponsor of this year’s event. The Challenge is an international robotics competition that unites high school-aged participants from more than 180 countries to work together to address the world’s most pressing issues and create solutions that drive home the importance, excitement, and applicability of STEM education. Lam’s contribution will be used to support the Challenge through 2025.

“FIRST Global enables transformative learning on a world stage,” said Gottscho. “The competition is an important opportunity to showcase and foster the critical thinking required to address the challenges facing our industry and, more broadly, society. Lam is proud to team up with FIRST Global to excite and inspire tomorrow’s innovators and semiconductor technologists.”  

“FIRST Global was founded with the focus of making science and technology available to youth everywhere,” said FIRST Global Founder Dean Kamen. “We are pleased to partner with Lam Research to bring the expertise of a technology leader to this event to spark creativity and develop meaningful learning experiences for participants around the world.”

The support of FIRST Global by the Lam Research Foundation is guided by the company’s new social impact framework, Powering Breakthroughs Together, announced earlier this year. As part of its commitment to meaningful impact, Lam Research is focused on strengthening communities, inspiring and educating tomorrow's future innovators, and fostering more inclusive societies. The FIRST Global partnership directly aligns with Lam Research’s efforts to drive transformative learning opportunities where curiosity and inspired learning power breakthroughs.

About Lam Research

Lam Research Corporation (NASDAQ: LRCX) is a leading global supplier of innovative wafer fabrication equipment and services to the semiconductor industry. Lam's equipment and services allow customers to build smaller and better performing devices. In fact, today, nearly every advanced chip is built with Lam technology. We combine superior systems engineering, technology leadership, and a strong values-based culture, with an unwavering commitment to our customers. Lam Research is a FORTUNE 500® company headquartered in Fremont, California, with operations around the globe. Learn more at www.lamresearch.com. 

MGNREGS Has A Strong Rural Impact Providing Employment To Most Job Card Holders: Dalberg Advisors study

Key Highlights:

* MGNREGS had strong coverage among rural households, and still more individuals wanted a job card.

* All households that demanded employment under MGNREGS received it, but most received less work than they wanted.

* Women face steep barriers relative to other segments in accessing work under MGNREGS

* While wages were paid to almost all employed, payments were delayed for most households. 

* One fifth of all job card holders had a grievance and most sought redressal. Of those who sought redressal more than half received partial to full resolution

* Employment demand projections, which are needed to support MGNREGS implementation, were available in 8 out of 10 Gram Panchayats

* Gram Panchayats lacked adequate staff strength and technical skills to seamlessly implement MGNREGS

Dalberg, a leading social impact advisory group today released an extensive study on “The state of rural employment: A look at MGNREGS across 5 states in India”. The research attempts to provide comprehensive evidence on how the world’s largest employment guarantee program is faring for millions of low-income households who rely on this key social protection measure. It focuses on understanding the gaps that exist in the scheme’s on-ground implementation, to recommend ways in which these might be bridged to improve delivery of benefits to intended beneficiaries. The study was supported by Omidyar Network India, an investment firm focused on impact.

The research focused on five states namely Andhra Pradesh, Jharkhand, Karnataka, Rajasthan, and Uttar Pradesh which accounted for more than one-third of all employment provided within the scheme and have over 40% of registered MGNREGS workers in the country. Along with understanding beneficiaries' experience with MGNREGS, the report is among the first to spotlight challenges and perspectives of local administrators that can be useful for long term policy action and implementing immediate solutions at the frontline.

The study found that although MGNREGS has been a strong rail for rural Indian households during the COVID-19 pandemic, critical gaps continued to undermine the scheme’s welfare potential:

Enrollment - 47% of low-income households had at least one active job card. 29% of adults in rural areas did not have an active job card but wanted to get one. Of these, 72% of them belonged to households that did not have a job card at all.

Application for employment – 70% of job card holders wanted employment under MGNREGS at least once. 18% of them were unable to submit their job application due to perceived discrimination and high transaction costs (e.g., making multiple visits to the Gram Panchayat).

Getting work - All households that applied for work under MGNREGS received some work; households demanded an average of 95 days of employment (against an entitlement of 100 days) and received, on average, 66 days of employment.

Getting wages - 95% of job card holders who received MGNREGS employment in the last year had received wages for their most recent employment. 37% of job card holders who received employment reported being paid on time.

Grievance redressal - 20% of job card holders had a grievance related to work allocation or payment of wages, and 91% sought redressal; more than half received partial to full resolution.

Experience of women – Women make up a key beneficiary group for the scheme. However, 6% of the women with job cards reported having tried to apply for employment without success as no work was available for them. Further, 26% of the women who wanted MGNREGS work but could not apply cited a lack of understanding of the application process as the reason for being unsuccessful.  

The study also highlighted lack of adequate staff on the administrative front at the Gram Panchayats and technical skills to seamlessly implement MGNREGS:

There was more demand for MGNREGS than was being registered; 41% of administrators stopped accepting applications for employment after the year’s labor budget was exhausted.

Employment demand surveys were carried out in only 79% of Gram Panchayats and work planning was less frequent in others.

Capacity to support timely wage payments was limited as many Gram Panchayats had insufficient technical staff to complete work verification and measurement

39% of local administrators were unable to resolve beneficiary challenges concerning payment of wages among other issues mostly because they lacked authority to do so. 28% also reported that they did not possess grievance redressal mechanisms.

“MGNREGS has been transformational for livelihood security in rural India, especially through Covid-19 where it served as a critical lifeline for millions of low-income households. Our study underscores the well-documented need to increase the availability of work, especially for women who continue to be disproportionately left out and too often experience discrimination when they try to obtain work through the scheme. We find that a few critical process improvements—to the application process in recording demand, and work planning — could have an outsized role in meeting the demand for MGNREGS work and delivering it more effectively. These changes offer an opportunity to further deepen the impact of one of India’s most important social protection schemes.” – said Swetha Totapally, Partner, Dalberg Advisors.

“Given our focus on improving the lives of the Next Half Billion by supporting tech-focused interventions, studies like this are critical in surfacing evidence-based insights that can help stakeholders in policy-making and capacity building. Digitisation and technical developments have enabled faster and broader coverage of beneficiaries for various public schemes in India. While there have been past studies on the impact of and benefit of MGNREGS, this study aims to highlight simple and practical modifications that can make the scheme even more inclusive and accessible." said Shilpa Kumar, Partner, Omidyar Network India

EPOS And Mindtree Expand Strategic Digital Engineering Partnership

* Mindtree and EPOS to develop next-generation audio products, technologies, and experiences

Mindtree, a global technology services and digital transformation company, today announced that it has extended its relationship with premium audio and video solutions brand, EPOS as a digital engineering partner to help augment and accelerate the brand’s development of audio technologies and solutions.

As part of the multiyear engagement, Mindtree will work as an integrated part of EPOS’ development organisation, and take part in strengthening its product innovation, time-to-market, and customer satisfaction, especially in EPOS’ high-growth enterprise audio and video segment.

Mindtree will provide a broad range of competencies and knowledge within development, maintenance, and quality assurance services to support and innovate all product categories of EPOS within the segments of Enterprise Solutions and Gaming.

“This collaboration is important for EPOS to ensure and further develop our portfolio of best-in-class solutions and technologies,” said Jeppe Dalberg-Larsen, President at EPOS. “I am confident that Mindtree’s extensive product engineering and testing capabilities, coupled with its flexible, transparent, and collaborative approach, will strengthen and support our ability to deliver differentiated audio and video technology, and sound experiences.”

“We are pleased to partner with an acclaimed audio solutions leader such as EPOS in advancing state-of-the-art digital technologies,” said Venu Lambu, Executive Director and President of Global Markets at Mindtree. “The shared expertise and passion of EPOS and Mindtree will help set a new benchmark in cutting-edge audio solutions and technologies that meet the rapidly evolving needs of enterprise users as well as gamers looking for superior experiences and engagement.” 

About EPOS

Established upon the former successful joint venture between audio specialist Sennheiser and the world-leading hearing technology group Demant, EPOS designs, manufactures and sells pioneering high-end audio and video solutions for business professionals and serious gamers. Owned by the Demant Group and with headquarters in Copenhagen, Denmark, EPOS builds on more than 115 years’ audio expertise and operates in a global market with offices and partners in more than 60 countries. Find more information at www.eposaudio.com.

About Mindtree

Mindtree [NSE: MINDTREE] is a global technology consulting and services company that enables enterprises across industries to drive superior competitive advantage, customer experiences and business outcomes by harnessing digital and cloud technologies. A digital transformation partner to more than 275 of the world’s most pioneering enterprises, Mindtree brings extensive domain, technology and consulting expertise to help reimagine business models, accelerate innovation and maximise growth. As a socially and environmentally responsible business, Mindtree is focused on growth as well as sustainability in building long-term stakeholder value. Powered by more than 38,200 talented and entrepreneurial professionals across 24 countries, Mindtree — a Larsen & Toubro Group company — is consistently recognised among the best places to work. For more, please visit www.mindtree.com or @Mindtree_Ltd.  

For more information, contact: media@mindtree.com.

Van Heusen Presents “Move Labs Collection” With International Parkour Artist Chase Armitage

* It is available across 400 stores in 170+ towns and online 

* The campaign is live across the brand’s social media page, Hotstar, Voot, SonyLiv, 652 PVR screens  

Van Heusen, India’s leading power dressing brand from Aditya Birla Fashion and Retail Ltd (ABFRL), presents “Move Labs Collection”, a uniquely engineered clothing line for the contemporary man, with international Parkour Artist, Chase Armitage.  

Van Heusen’s Move Labs Collection offers a wide range of shirts, trousers, suits and blazers for the modern-day men who value functionality along with fashion. Targeted at young professionals, the Move Labs Collection is superbly stylish, incredibly comfortable and engineered to provide freedom of movement. The collection’s ultra-stretchable fabric is lightweight, wrinkle-free and allows ease of movement, which resonates with today’s consumer’s fast-paced lifestyle.  

The brand campaign aims to highlight the collection’s ergonomically engineered design with international Parkour Artist, Chase Armitage. The campaign is live across its social media pages, including Facebook, Instagram, and YouTube. It will also be featured across television advertisements, OTT platforms like Hotstar, Voot, and SonyLiv, and across 652 PVR screens.  

Mr. Abhay Bahugune, COO, Van Heusen, Aditya Birla Fashion and Retail, said, “We are delighted that the “Move Labs Campaign” has been the most successful campaign till date. With fast paced lifestyle, the demand for comfortable clothing is growing. Consumers are looking for solution-driven features and the collection is one stop solution for their needs.” He added, “Our consumers have loved the collection and we have been encouraged with the positive sentiment. Van Heusen stands for fashion and functionality and this unique campaign resonates the vision.”  

Ms. Mithila Saraf, Business Head, Famous Innovations, said, “This campaign builds on the promise of freedom of movement established in our first Move Labs parkour film, shot in London. The campaign, in addition to being dynamic and high on adrenaline, portrays the brand in a new way by having a protagonist who uses his parkour skills for the greater good. Every stunt was shot live without the use of CGI, providing an exciting filmmaking experience. Our goal with these campaigns is to establish a new narrative in the stoic and serious category of men’s formals, making the category aspirational for the young.” 

The products are available across Van Heusen’s 400 exclusive stores in 170+ towns and on the Van Heusen website (https://www.vanheusenindia.com) and Van Heusen App, and on Flipkart, Amazon and Myntra.  

Campaign Link- https://www.youtube.com/watch?v=SBX0VNj072s  

Building A Pensioned Society Enabled Through “Digi Locker”

Digi Locker is a key initiative under Digital India,the “Government of Indiaflagship program” with a vision to transform India into a digitally empowered society and a pensioned Society. Digi Locker embraces Digital India’s vision areas of providing the Citizens a shareable private digital space with a consent framework and making all documents/certificates digitally available and accessible at ease. The number of Registered Users of Digi Locker are nearly 13 cr and 5.60 billion issued documents under various Categories viz Central/ State Governments, Banking& Insurance, Education, Healthetc. 

2.                       Central Record Keeping Agencies (CRAs) of PFRDA have become Digi Locker Partner Organizations to provideSubscriber Centric online Services indicatedvide Circular PFRDA/2022/16/SUP CRA/4 dated 27th July 2022. 

3.        As a tribute to 75 Years of India’s Independence Day Celebration and to commemorate Azadi Ka Amrit Mahotsav, PFRDA is pleased to providefollowing additional featuresthrough Digi Locker: 

Account opening using Driving License (DL) throughDigi Locker ( Annexure I) 

Updation of existing addressusing DL throughDigi Locker ( Annexure II) 

4.            The facility can be availed by prospective subscribers opening their accounts with Protean CRA and existing subscribers of Protean CRA for updatingtheir address. 

Annexure I 

Steps for opening the NPS accountusing Driving License issued in DigiLocker 

Open the NPS registration page on ProteanCRA website. (https://enps.nsdl.com) 

Select the option of New Registration with Documents with DigiLocker and select DrivingLicense (DL). 

Applicant will be redirected to DigiLocker Website,where he can login with login credentials and provide consentfor sharing of documents/information with CRA. 

Allow NPS to access DigiLocker and issued documents. 

The demographic Information and the photo as per DrivingLicense will be auto populated in the accountopening Page. 

Provide PAN, personal details,Information related to Bank Account,Scheme & Nomination and other details to complete the application. 

Payment can bemade towards NPS Contribution. 

NPS Accountgenerated successfully. 

Annexure II 

Steps for updating the address in NPS accountusing Driving Licenseissued in DigiLocker 

Login to NPS accountusing credentials on Protean CRA website 

Select the option UpdatePersonal Details under the tab Demographic Changes 

Select UpdateAddress Details and further selectthrough DigiLocker and select DrivingLicense under documents. 

Applicant will be redirectedto DigiLocker Website,where he can login with login credentials and provide consent for sharing of documents/information with CRA. 

Allow NPS to accessDigiLocker and issued documents and submit. 

Address as per DrivingLicense will be updated in NPS account. 

Raj Petro Launches Its Global Brand Platform “Everyday Forward”

Raj Petro Specialities Pvt Ltd, a Brenntag Group company, has launched 'Everyday Forward', its global brand platform. It focuses on the value created in the company's 80 years’ journey and its global impact on millions of lives across more than 100 countries. Raj Petro has built a successful sustainable business and launched trustworthy brands that deliver high-quality products and services that are creating value for key high-growth industries.  

Everyday Forward is the company's belief system and a brand platform, articulating the brand's meaning and purpose. It declares the intent, how the company thinks, how it conducts business, the value it delivers to stakeholders, and its collective ambition to be a globally admired petrochemical brand. 

Everyday Forward stands on four strong pillars - Future Forward, Innovate Every Day, People Focused, and Sustainable Core. These four pillars are interlinked. The company is working towards a future that's positive for both the business and society at large. Raj Petro is committed to creating innovative products that help enterprises move forward and internally work with a safety-focused and equitable high-growth work culture. The company is conscious of environmental changes, and is adapting and adopting clean and green practices in all its manufacturing facilities. 

Addressing stakeholders at the launch, Mehul Nanavati, Managing Director, Raj Petro Specialties Pvt. Ltd said, "We are delighted to announce this new brand platform. It is a step in the right direction in alignment with our goal. With our 'better-than-yesterday' approach, we will take well-reasoned steps to challenge the status quo and keep delivering value to our customers and stakeholders. Raj Petro is committed to moving forward with every industry, and we will keep delivering excellence despite any challenges, without compromising on our core values and beliefs. I believe ’Everyday Forward‘ defines the greater purpose we aspire for and helps us align our priorities so we can achieve all our goals".  

With ‘Everyday Forward’, the company reinforces its brand positioning and builds awareness about how they do business and the value they create for all stakeholders.  

Link to the video : https://www.rajgrp.com/EverydayForward/ 

About Raj Petro  

Raj Petro Specialities Pvt Ltd, a Brenntag Group company, is a multi-faceted petrochemical manufacturing and marketing company with business partners in about 100 countries across the globe. The company offers a complete range of products catering to Power & Energy, Personal Care, Tyre & Rubber, Food & Pharma, Construction & Mining, Chemicals & Petrochemicals, Engineering, Petroleum & Offshore, Textiles, Steel & Metal, Transport including Railways, Automotive Retail, Agriculture, Metalworking and general engineering industries. Raj Petro has been operating for eight decades providing innovative, customized solutions for a range of high-performance applications. 

Raj Petro Specialities Pvt Ltd operates two state-of-the-art manufacturing plants in Chennai and Silvassa along with R&D Centres of Excellence, recognized by DSIR, Ministry of Science & Technology, Government of India NABL accredited Laboratory. 

Raj Petro offers a wide range of product portfolios - ELECTROL (Transformer Oils), RAJOL (White Oils), RAJELL (Petroleum Jellies), RAJPROL (Process Oils), RAWAX (Waxes), STANSOL (Synthetic Base Fluid), ZOOMOL (Premium Automotive Lubricants), KYROS (Industrial Oils & Fluids) ONWO (High-Performance Lubricants & Food Grade Lubricants), DURATEK, KELEOL & KYROS E3 (Agrispray Oil), SYNELECT (Synthetic Ester Dielectric Fluid), and BIOELECTROL (Natural Ester Dielectric Fluid).