Emirates Adds Another Feather In Its Cap With Gerry The Goose ‘Fly Better’ Campaign

* New TV and online advertising campaign takes playful look at the airline’s Fly Better philosophy

Following in the footsteps of iconic film and TV personalities Jennifer Aniston, Chris Hemsworth and Jeremy Clarkson, Emirates latest brand ambassador Gerry the Goose is inviting customers to take a gander at the benefits and services of the world’s largest international airline, and choose to ‘Fly Better’.

From September, the global ad campaign will be in full flight across the world, reminding customers that Emirates provides an ‘impeckable’ travel experience on-board with award-winning in-flight entertainment, world-class cabin crew, regionally inspired cuisine and acclaimed beverages. To compliment the ‘best-in sky’ offering, Emirates also offers an impressive on-ground experience– through a myriad of online and home check-in options, chauffeur-driven airport transfers and outstanding lounges.

The campaign storyline follows Gerry as he ruffles feathers by deciding to Fly Better aboard a comfortable and sophisticated Emirates Premium Economy cabin, while his migrating bird-brethren are in ‘fowl humour’ after a long and tiring flight by wing. Gerry is spotted smugly bypassing his counterparts as they fly outside the plane window, while he indulges in a delicious meal and reclines in his spacious seat to enjoy ‘The Goose, The Bad and The Ugly’ movie on his 13.3” personal entertainment screen.

‘In terms of the qualities and profile we look for in our brand ambassadors – we are spreading our wings,’ said SVP of Marketing & Brand at Emirates, Richard Billington. ‘Gerry is a savvy traveller who knows what he wants and where he wants to go- but he’s adamant he’ll do it in style, with luxury and comfort as a priority. Having witnessed his seamless travel experience, we are confident that next time his friends will choose to Fly Better.’

Gerry the Goose Bio

Gerry’s career began in Emirates Headquarters in Dubai, where the concept of his journey was ideated and began to take flight. Then onto to Untold Studios in London, where initial 3D models of geese were brought to life via Computer-Generated Imagery (CGI). The CGI and filming process took 14 weeks and involved a talented team finessing every feather along with lighting and texture, while ensuring carefully created movements brought the character to life. This included time to animate Gerry’s friends, a shoot in London to capture the nature scenes, and a shoot on board Emirates’ aircraft in Dubai.

Relatively new to the acting scene, Gerry cites his career highlight so far as being featured in the Emirates TV ad campaign. The ad will run in 25 countries for one month, starting on the 30th August.

Throughout filming, Gerry collaborated with British voiceover talent Michael Cronin to capture the dulcet tones of an experienced nature documentarist.

Gerry’s species heritage is Canada goose (Branta canadensis), large wild geese with black heads and necks, white cheeks, white under the chin, and a brown body. They are native to the arctic and temperate regions of North America, found during migration across the Atlantic in northern Europe.

Gerry the Goose admires the acting work of Ryan Gosling, who he says ‘gives him goose bumps’.

About Emirates

Emirates’ 36 years in India have been defined by progressive investment, partnership and growth. In October 1985, Emirates launched flights from Dubai to Delhi and Mumbai which formed the base of its initial route network. Since then, Emirates has grown its India operations to serve a total of nine destinations across India – Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kochi, Kolkata, Mumbai, and Thiruvananthapuram. For more information on Emirates’ current operations, network, travel support, guidance, customer and employee safety, visit www.emirates.com

CredAble's Business Super App UpScale Gains 200,000+ Businesses, Introduces A New GST Super Search Tool

* Launched in November 2021, the application has processed over 1 million invoices amounting to INR 10,000+ Cr. to date

Observing an upsurge in the demand for working capital and the digital transformation in the MSME ecosystem in India, UpScale by CredAble, a business super app, has gained 200,000+ businesses since its launch in November 2021. The business super app exhibits fast traction due to its simplified & completely digital application process in lending, trade facilitation, easy-to-use growth tools, and powerful business intelligence & analytics. UpScale by CredAble, with its unique solution of combining trade, credit, and payments to facilitate business growth, is empowering its customers and their businesses to be digitally able.

Catering to most of the trade, credit & payment challenges faced by the MSMEs and SMEs in the new digital world, Mr. Nirav Choksi, Co-founder & CEO, CredAble said, “In India, only 16% of MSMEs have access to formal credit, thus creating a gap of USD 350 Billion. MSMEs in India are required to improve their finances and grow at a rapid scale swiftly. At CredAble we try our best to bridge the gap between the challenges faced by the MSMEs and their full potential. We happen to be at the cutting edge of molding the future of India Inc. We aim for inclusive growth for various small businesses by providing them with easy & digital access to lending, growth tools, cashflow management, payments, and trade infrastructure”.

In this pursuit, CredAble launched UpScale, a business super app in November last year. Unlike other business apps that focus either on payments or cash flow management, UpScale focuses on combining trade, credit, and payments to provide small businesses with a unique growth solution.

In addition, UpScale’s proprietary technology has analyzed credit reports submitted by 700 lenders, bank statements transaction amount of INR 5,000 Cr, and over a million invoices amounting to a total of INR 10,000 Cr.+ to find the right borrower-lender-lending product match. An easy-to-use interface, a completely online application process without any paperwork, and a partnership with 10+ leading banks & NBFCs have enabled UpScale to provide lakhs of businesses digital access to formal credit.

In April, UpScale also launched a comprehensive growth tools suite for businesses for faster vendor verification that includes GST number verification, PAN number verification, GST to PAN number verification, and Bank Account verification among others.

In recent developments, UpScale added a unique GST verification super tool that further enhances the expansion and financial inclusion of Indian MSMEs and SMEs. The GST Super Search tool from UpScale is a comprehensive tool that quickly validates the GSTIN numbers of businesses or customers and provides users with unique features like GSTIN confirmation, PAN number verification linked to the GST number, and GST returns filing status. It also helps the customers to verify bank account numbers. Thus, allowing them to be aware of the current and exact background of the establishment they wish to do business with.

Commenting on achieving the milestone and the unique offerings of UpScale, Mr. Nitin Sharma, CPTO & MD (UpScale) at CredAble said, “We are extremely thrilled that in such a short time span we’ve been able to service more than 200,000 businesses by combining trade, credit, and payments for growth at scale. At the same time, users have provided us with the most relevant feedback in terms of their challenges and what could be the potential solution. This led us to come up with a unique feature like the GST Super Search Tool that authenticates the businesses they partner with, in only a couple of seconds. With GST verification, PAN number verification, and Bank Account verification happening with just ONE query, it saves businesses hundreds of hours of operational processes. The most unique thing about UpScale is that there is no other app in India that provides these services; nor are such details available easily on other portals.

Following are the key features of the GST Super Search Tool that can be used by businesses to verify new contacts instantly -

* GST Compliance Score Check is a verification process that gives you accurate details regarding the business using their GST number.

* Instant Bank Account Verification that authenticates the company as well as the bank details of the company you are doing business with, making sure it’s not fraudulent. 

* PAN to GST Number is a feature that helps you find a business's GST number by using their PAN number hence providing a smart workaround to get all the information available to verify the genuineness of a specific vendor.

* PAN Verification, helps authenticate the PAN of a business. This feature is of utmost importance due to the alarming frequency of fraud happening in the market. 

Go Far With Spinny, Sachin And His First Car; The Campaign That’s All About Dreaming Big, Going Beyond The Limit

* Spinny recreates Sachin’s very first car, a bayers blue 800, for its new season campaign, Go Far

Spinny, a full-stack used car buying and selling platform in India announced its brand new campaign, “Go Far”, featuring its brand ambassador & strategic investor, Sachin Tendulkar. The series of films celebrate India’s spirit to dream big and make things happen.

The campaign explores how different people go beyond boundaries for love, dreams, self. For Sachin, someone who has seen the kind of success that he has, going far is in a way going back to basics - an inward journey to meet himself again. Back to the person that makes him who is, to the source and to his most rooted version. A part of this is driving his first car, the humble 800.

Couple of years ago, Sachin had expressed a keen interest to reconnect with his first car. “My first car was a 800. Unfortunately, it is not with me right now. I would love to have it back again with me. So people listening to me, feel free to contact and get in touch…”      

The 800, Bayers Blue, was painstakingly recreated down to every last detail in Spinny’s Integrated Quality centers. Now, as a strategic investor for Spinny, Sachin is seen out and about in the 800, doing things that represent his most authentic self.

Go far as a campaign is personal, relative, hence featuring different people and their stories to push beyond the comfort zone to get what they really, truly want. Whether it’s a family celebrating a new car and a new house or an elderly couple focusing on a dream they ignored for many years; the journeys represent a very individualistic take on pushing boundaries.

The Founder & CEO of Spinny, Niraj Singh, said, “We believe in life and in your choices, go far. You should be able to buy a car that you actually, really want to buy, that you know would make you happy. With Spinny, we’d go that extra mile, go far at every step to make it happen for each of our customers, including Sachin Tendulkar. His first car would make him happy in a way that is rooted and real and we made it happen. A car is a special purchase for a home and our endeavor is to make it extra special for each of our customers.                                                   

Speaking about his involvement in the campaign, Sachin Tendulkar said, ““A car to me is more than just a mode of travel. It’s my second home, my co-passenger in the journey as one explores life and goes places. Our car reflects us, sometimes complements our personality.When Squad Spinny re-created my first car, it was therefore very special. The team had put in a lot of effort and gone great lengths to bring back special memories of my first car. Spinny values the emotions behind car ownership and strives to provide an experience with timeless values of trust, transparency, and integrity”.

The campaign will run on digital platforms along with a strong presence across TV, radio, OOH and OTT platforms. It will also be aired during Asia Cup 2022 on Disney+Hotstar, and on StarSports.

Video Link – https://www.youtube.com/watch?v=EHmmM6A1zn0&feature=youtu.be

Sachin’s Tweet – https://twitter.com/sachin_rt/status/1563419357123715072?s=24&t=WchBc_Ai-agOO7QOoInKTg

About Spinny-

Founded in 2015, Spinny is a used car retailing platform that aims to bring about transparency and convenience in the car buying and selling process in India. Spinny operates across the entire value chain of used cars, embedding superior technology and processes to deliver a premium experience to customers. As a testimony of Spinny’s commitment to transparency and quality, every car on the Spinny platform comes with a 200-point inspection checklist, 5-day no questions asked money-back guarantee and 1-year after-sales warranty. Spinny has 36 car hubs and is operational in 22 cities, including Delhi, Gurugram, Noida, Bangalore, Mumbai, Pune, Hyderabad, Chennai, Kolkata, Ahmedabad, Lucknow, Jaipur, Chandigarh, and Indore, among others. Last year, Indian cricket legend Sachin Tendulkar partnered with Spinny as a strategic investor and a lead brand ambassador. Sports icon, PV Sindhu, a believer and customer of Spinny, is also a part of the series of marketing initiatives focused on realizing the aspirations of a billion car dreams.

For more information visit: https://www.spinny.com/

FOGSI Inks MoU With NABH To Collaborate For Improving Quality Standards For Maternal Healthcare In India

The Federation of Obstetricians and Gynaecological Societies of India (FOGSI), India’s professional organization representing practitioners of obstetrics and gynaecology, today, announced its collaboration with the National Accreditation Board for Hospitals and Healthcare Providers (NABH)/Quality Council of India (QCI), India’s apex body for accreditation and quality promotion, to advance the Government’s vision to improve the quality of maternity services. This collaboration will ensure ‘One Nation One Standard’ where Maternity service providers (MSP’s) will be jointly assessed by NABH and FOGSI.

This is a crucial quality-improvement sectoral collaboration aimed at reducing maternal mortality in line with the Sustainable Development Goals (SDGs) and strengthening health systems for safer childbirth in India. Under the MoU hospitals and nursing homes having maternal care facilities, clinical standards will be assessed, ensuring consistent, safe, and respectful care for mothers during and after childbirth. This collaboration is envisaged to improve and standardize quality across all MCH facilities in the country, a landmark step in our evolving health system.

Emphasizing the need for quality at the foundational level, Dr. Mahesh Verma, Chairman of National Accreditation Board for Hospitals and Healthcare Providers (NABH) said, “We are driven to develop a culture of excellence, enhance healthcare systems, and promote continuous quality improvement and patient safety. We are delighted to collaborate with FOGSI to enhance maternal health standards in the country with its flagship initiative, Manyata.”

Dr. Atul Mohan Kochhar, CEO of National Accreditation Board for Hospitals and Healthcare Providers (NABH) added, “Improving the quality of maternal healthcare in the country is certainly the need of the hour as India has one of the highest numbers of maternal deaths in the world. We strongly believe that it is imperative to lift the quality standards in maternal healthcare to be able to improve our health outcomes overall. This collaboration with FOGSI is a crucial step forward to strengthen the maternal health ecosystem across the country.”

Dr. S. Shantha Kumari, President, FOGSI, and Treasurer, FIGO, said, “Embedding standards for quality of care in health systems hold great potential in reducing maternal mortality and achieving the health-related SDG targets. However, in India, despite the increase in the number of women delivered in facilities, maternal mortality remains alarmingly high, suggesting gaps in quality of care. The current SRS data suggests that India’s maternal mortality ratio (MMR) has improved to 103 in 2017-19, from 167 in 2011-13, highlighting improvements in our health systems but we still have a lot of ground to cover. With around 50% of women in the country delivering in private maternity hospitals, there is an urgent need for the adoption of clinical standards by the obstetric community. We welcome the collaboration with NABH that will only promise better outcomes and health for women in India.”

Dr. Hrishikesh D. Pai, President-Elect, FOGSI, and Chief Administrator, FOGSI-Manyata initiative, added, “We are delighted to come together with NABH towards improving the quality of maternity care as well as access to this care with Manyata so that every woman in the country receives quality services wherever and whenever she seeks care. This collaboration is a significant milestone and will strengthen our commitment to providing equitable and high-quality maternal care in India.”

Dr. Hema Divakar, National Convener, FOGSI-Manyata initiative said, "A decade of efforts has shown us that it is worth investing in strengthening maternal health care systems so as to bridge the gap between knowing and doing. Upskilling of existing human resources has made a huge impact on the quality of care in the Manyata accredited centers."

This collaboration will involve quality care sensitization workshops for Maternity Service Providers (MSPs) aimed at creating a pool of FOGSI specialists to assess facilities for NABH quality accreditation and assessments of MSPs by NABH as per FOGSI’s Manyata standards. 

Although the share of India's institutional deliveries has increased to 88.6% in 2019-2021 (NFHS 5), the country has one of the highest numbers of maternal deaths, globally. A considerable proportion of maternal mortality is in fact due to preventable causes such as obstetric haemorrhage, pregnancy-related infections and hypertensive disorders of pregnancy. To address this, the Government of India has increasingly prioritised quality maternal care by instituting quality improvement programmes in public health facilities. However, with a significant proportion of women choosing private care to deliver, the private sector plays a critical role in providing quality maternal care to women. This highlights the need for a national system to oversee the quality of maternity care among private providers and thereby improve maternal health outcomes.

To bridge this gap, FOGSI has been driving Manyata since 2013, a programme that promotes the adoption and practice of 16 clinical standards based on the World Health Organization’s (WHO) standards of quality care for antenatal, intrapartum and postpartum care. The programme evidence by Ariadne Labs (Affiliated to Harvard) shows a 70% increase in Manyata facilities being able to manage life-threatening complications, such as obstructed labour, pre-eclampsia and/or eclampsia, and postpartum haemorrhage greatly improved. Manyata’s footprint spans 22 states across a network of 1500 facilities in the country. It is a first-of-its-kind initiative which is building the capacities of healthcare workforce and providing certification, thereby setting a benchmark for maternal quality care. Manyata has laid the foundation for self-driven awareness and demand in Quality improvement amongst facilities and with this collaboration endeavours to scale together with NABH. The initiative is powering innovation through social health entrepreneurs and institutional business models as part of its sustainability and scale-up strategy. It has the potential to be replicated in nations with similar socio-economic demographic and mixed health systems.

Hence, the sectoral collaboration between NABH and FOGSI can create a paradigm shift in the maternal health ecosystem by complementing each other’s efforts to reach more mothers and create a more significant impact.

Duolingo -The Leading Mobile Learning Platform, Hosted Its Fourth Annual Duocon

* Free virtual conference features a conversation between world renowned chef José Andrés and Luis von Ahn, Duolingo co-founder and CEO 

Duolingo (NASDAQ: DUOL), the world’s leading mobile learning platform, hosted its fourth annual Duocon, the largest free global event at the intersection of language, learning, and technology. This year’s conference expanded beyond language with appearances from global celebrities and experts in food, music, math, and dance. For the first time, Duolingo world characters Lily and Zari served as animated emcees for the livestreamed conference.

Featured talks included deep dives into Duolingo’s most exciting new products, including the complete redesign of Duolingo ABC, a literacy app for children aged 3 to 8. Audiences could hear from Sammi Siegel, the lead software engineer behind Duolingo’s first app outside of language, Duolingo Math! Meet Linda Simensky, renowned children's television executive, who pulled back the curtain on the characters and stories that make up the Duolingo world. Users could also get an early look at new social features including, ‘Friends Quest,’ designed to help learners have fun while reaching their language learning goals. 

“We’re proud to host Duocon virtually so that people all over the world can tune in and hear how we’re improving the Duolingo app and expanding beyond languages,” said Luis von Ahn, co-founder and CEO of Duolingo. “We had over 130,000 learners from more than 150 countries stream last year’s event, with huge audiences tuning in from India and Brazil. We hope this year’s Duocon helps people around the globe feel more connected and engaged with the Duolingo learning community.” 

The event also brought together impressive global talent to explore the ways people communicate and connect beyond language. Duolingo's CEO will interview Chef José Andrés, one of Time's "100 Most Influential People," about his favorite childhood dishes and how food became his life's mission. Viewers enjoyed performances from Angelique Kidjo, a five-time Grammy Award winner, and Mary J Lee, dance trainer for the hit Korean reality dance competition Produce 48. Even math can be considered a universal language, as Dr. Tom Crawford (the ‘Naked Mathematician’ to his YouTube followers) demonstrates with surprisingly fun applications of pi. 

About Duolingo:

Duolingo is the most popular language-learning platform and the most downloaded education app worldwide. The app makes learning new languages fun with bite-sized lessons that feel like playing a game. The company's mission is to develop the best education in the world and make it universally available. Duolingo offers over 104 total courses across 40 distinct languages, from Spanish, French, German and Japanese, to Klingon. www.duolingo.com.

Meta And Jio Platforms Collaborate To Launch JioMart On WhatsApp: The First-Ever Shopping Experience On WhatsApp

* Global-first product experience will enable customers to browse the JioMart catalog, add products to cart and make purchases all within WhatsApp

Meta and Jio Platforms today announced the launch of the first-ever end-to-end shopping experience on WhatsApp, where consumers can shop from JioMart right within their WhatsApp chat. A global first, JioMart on WhatsApp will enable users in India, including those who have never shopped online before, to seamlessly browse through JioMart’s entire grocery catalog, add items to cart, and make the payment to complete the purchase – all without leaving the WhatsApp chat.

Mark Zuckerberg, Founder and CEO, Meta, said in a Facebook post, "Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp -- people can now buy groceries from JioMart right in a chat. Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come."

Mukesh Ambani, Chairman and Managing Director, Reliance Industries, said, “Our vision is to propel India as the world’s leading digital society. When Jio platforms and Meta announced our partnership in 2020, Mark and I shared a vision of bringing more people and businesses online and creating truly innovative solutions that will add convenience to the daily lives of every Indian. One example of an innovative customer experience that we are proud of developing is the first ever end-to-end shopping experience with JioMart on WhatsApp. The JioMart on WhatsApp experience furthers our commitment of enabling a simple and convenient way of online shopping to millions of Indians.”

The launch is part of a strategic partnership between Meta and Jio Platforms to accelerate India’s digital transformation and provide people and businesses of all sizes opportunities to connect in new ways and fuel economic growth in the country. The JioMart on WhatsApp experience will revolutionize the way millions of businesses across the country connect with their consumers while bringing unparalleled simplicity and convenience to people’s shopping experience.

Consumers can start shopping on JioMart via WhatsApp by simply sending ‘Hi’ to the JioMart number on WhatsApp.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

About Reliance Retail Ventures Limited 

Reliance Retail Ventures Limited (RRVL) is a subsidiary of Reliance Industries Ltd and the holding company of all the retail companies under the RIL group. RRVL reported a consolidated turnover of ? 199,704 crore ($ 26.3 billion) and net profit of ? 7,055 crore ($ 931 million) for the year ended March 31, 2022.

RRVL is the largest and the most profitable retailer in India with the widest reach. It has been listed among the fastest growing retailers in the world in Deloitte's Global Powers of Retailing 2022 index. It is ranked 56th in the list of Top Global Retailers and is the only Indian Retailer to be featured in the Top 100.

About Jio Platforms Limited 

Jio Platforms Limited (“Jio”), a subsidiary of Reliance Industries Limited, has built a world-class all-IP data strong future proof network with latest 4G LTE technology (through its wholly owned subsidiary, Reliance Jio Infocomm Limited). It is the only network conceived and born as a Mobile Video Network from the ground up and supporting Voice over LTE technology. It is future ready and can be easily upgraded to support even more data, as technologies advance on to 5G, 6G and beyond.

Jio has brought transformational changes in the Indian digital services space to enable the vision of Digital India for 1.3 billion Indians and propel India into global leadership in the digital economy. It has created an eco-system comprising of network, devices, applications and content, platforms, service experience and affordable tariffs for everyone to live the Jio Digital Life. As part of its customer offers, Jio has revolutionised the Indian telecom landscape by making voice calls for Jio customers absolutely free, across India, to any network, and always.

The Mainstreet Marketplace, YAAP Presents The Indian Sneaker Convention To Celebrate Love Of Sneakers, Street-Wear Culture

* Sponsored by UPI Presents, Monkey Shoulder and Beats, the grand festival will kick-off this September in Mumbai and is set to showcase the best in sneakers, fashion, art and music

Attention sneakerheads! The biggest cultural event of the year ‘Indian Sneaker Convention’ is finally here and it will be the biggest gathering of sneakerheads India has ever seen! The Mainstreet Marketplace, a major-league hype platform and multi-brand sneakers and apparel destination along with YAAP, the content company that brings together technology, data & content to deliver high-quality creative solutions is all set to celebrate the sneaker culture and everything it stands for.  If you are a collector or an admirer of sneakers, you’ll definitely not want to miss ISC as it steps into Mumbai on 3rd September.

Sneaker reselling is on the surge and has gone from being a niche to becoming a multibillion-dollar subculture in the fashion industry. One thing that has always excited the fashion affluent is the trendy streetwear, and sneakers always make it to the top of the wishlist of each fashion lover. Today, fashion is less region-specific and has become a global movement where regions add their own cultural flavor to it. This is the main motive behind The Mainstreet Marketplace and YAAP coming together to conduct this grand cultural fest in India. Besides being a dream destination for sneaker addicts, this event will be a testament to YAAP’s creative solutions in making ISC an inclusive escape for anyone who is fascinated with learning more about sneakers and street culture. That said, street culture is rapidly growing with related music, art & tech and gradually taking the spotlight.

ISC is the first ever convention in India to have the most pairs of shoes under one roof making it the largest resale market in India. From this one-of-its-kind IP, attendees will get the chance to rub shoulders with fellow enthusiasts, browse loads of rare sneakers at the marketplace, and buy, sell and trade their kicks which cannot be found in high street stores. Sneaker collecting majorly involves the trade of limited edition sneakers and other items in an aftermarket, where these articles are purchased and sold just like stocks and exponentially rise in value over time. This pan-Indian cultural festival, which will take place across six cities, promises to be grander than ever. The event will display a gigantic curated selection of sneakers and street-wear from various renowned international brands, and a few of the biggest homegrown Indian brands.

The festival is expected to feature global brands like Jordan, Off-White, Adidas Yeezy, Collaborations between Nike and Travis Scott. But if you have your eyes on something more local, the Indian Sneaker Convention also has a curated lineup of renowned brands from around the country like ALMOST GODS, FARAK, CAPSUL, Helios India, Frostbite and so on.

Along with its highly anticipated curation of sneakers and streetwear resale, the festival will even feature an array of activities like art exhibits, games, quizzes and much more. Not only this, there will be musical performances by Hanumankind, DJ Choksi and DJ Spindoc offering the audience a sublime experience.

Manan Kapur, Senior Partner, YAAP, said, “The sneaker community has seen a meteoric rise in India in the past few years and this is only the beginning. The Indian Sneaker Convention is the brainchild of some of the most passionate sneakerheads in the country and is all set to be a truly unmissable event for sneakerheads and a unique opportunity for brands to interact with this thriving young community. ISC is going to be a major milestone in the growth story of the sneaker community.”

Vedant Lamba, Founder of The Mainstreet Marketplace, stated, “Even though the sneaker community has witnessed an upsurge, the best is yet to come. The industry is expected to grow rapidly, reaching its peak in the next five years. So, spruce up your sneaker quotient and get ready to grab your pair from the biggest exhibition of sneakers by The Mainstreet Marketplace along with YAAP.”