UPES Dehradun Implements MATLAB And Other Technologies For Its Advanced Engineering Projects

UPES, a multidisciplinary university in Dehradun, has implemented MathWorks to provide unlimited use of its technologies to all students, faculty, staff, and researchers, on and off campus through the MathWorks Campus Wide License program.

MathWorks products include the MATLAB technical computing platform and Simulink, a block diagram environment for simulation and Model-Based Design, in addition to 100+ toolboxes and specialized products. These tools have been adopted by many industries across application areas including machine learning, artificial intelligence, signal processing, wireless communication, etc. More than 6,500 colleges and universities around the world use MATLAB and Simulink for teaching and research in a broad range of technical disciplines.

Faculty using a Campus-Wide License get access to MathWorks learning resources that support curricula, significantly enhance learning at a distance and help students to complete project-based assignments. Faculty are also equipped to engage with students through online learning tools from MathWorks. Students gain access to the same tools used by engineers and scientists and can develop the computational skills needed for in-demand careers in IoT, deep learning, artificial intelligence, autonomous systems, robotics, wireless communication, neuroscience, and finance, or for building their own startup.

Dean, UPES School of Engineering, Professor Gurvinder Singh Virk said, “MATLAB and Simulink are globally accepted as the gold standard in deeply supporting a wide range of sectors covering technical, engineering, design, health sciences, and business sectors and it is great to make it available to all our faculty and students in the School of Engineering. At UPES, we have recently started four highly ambitious Flagship projects which are planned to be worked upon for the next 5 years to develop advanced engineering technologies, demonstrators and innovations.”

The Flagship projects are as follows:

Flying cars: Realize multi-environment car vehicle demonstrators able to travel on multi-terrain ground, take-off, fly in air and land, go on water, go underwater, and into space and return

Smart cities (Urban & rural): Develop safe, secure, environmentally friendly and efficient communities (urban and rural) with advanced infrastructures such as sensors, electronics and networks to stimulate sustainable economic growth high quality of life for all in ways aligned with government plans

Disaster management: Develop disaster resilient future by developing solutions for disaster scenarios (focusing on pre-disaster, during disaster and post-disaster) by involving local, regional, national and global perspectives for natural and manmade disasters on land, sea and air

Rural technologies: Empower rural communities with smart, sustainable, affordable and self-sufficient technologies.

School of Engineering faculty and students will work on at least one of these Flagship projects to develop core engineering competencies in developing the initial Flagship demonstrators. It is expected that Matlab/Simulink and all the Toolboxes will form the central resource for all our research, teaching and entrepreneurship activities related to these Flagship projects and beyond. Investing in this partnership with Mathworks has been an important decision that we expect to benefit our staff and students hugely and in turn we expect the outputs to lead to good impact for nation building and advancing engineering in India and beyond.”

MathWorks India Country Manager – Sales & Service, Sunil Motwani said, “We are happy to welcome UPES Dehradun to our Campus-Wide License program which is adopted in hundreds of institutions in the country. Looking forward to a great journey to create industry ready students.”

TenderCuts Crosses The Milestone Of Receiving 2500 Orders Per Hour

* Tendercuts is currently present in Chennai, Hyderabad, and Bangalore

Tech-enabled fresh meat and seafood ordering platform, TenderCuts announced that it has achieved the milestone of receiving 2500 orders per hour. TenderCuts is present in Chennai, Bangalore and Hyderabad from multiple warehouses and experience stores with the help of an efficient last-mile delivery network. 

Becoming the largest player in the south, the omnichannel model of TenderCuts has attracted over 11 lakhs customers with new customer acquisition growing at 200 percent. 75 percent of business for TenderCuts comes from online with the remaining business by walk-ins from the stores.  

Commenting on the special occasion Venkkatesan R, Co- Founder, and the Chief Business Officer of TenderCuts said, “It is a moment of joy when we see our technology framework can handle 2500 orders per hour. We have been continuously working on our technology as we saw TenderCuts growing exponentially and more and more of our customers reposing their faith on our products. The “Freshness Tracker” a disruptive technology where our customer can track their orders right from the moment they place the order, thereby ensuring that they receive only the “Freshest Cut” meat.” 

TenderCuts’ diverse application of food technology to the selection, processing, preservation, packaging, and distribution of fresh-cut meat and seafood has helped to set a new benchmark in the industry.  

About TenderCuts: 

TenderCuts a tech driven omni-channel Meat & Seafood Company, founded in 2016 by Nishanth Chandran, with a unique outlook on the process of meat and seafood retail. The company is FSSAI certified and provides fresh quality meat that complies with the standards of World Health Organization (WHO). TenderCuts is an innovative and a first-of-its-kind venture, which has brought a revolution in poultry farming and aquaculture in India. They offer the finest selection of chicken, seafood, mutton, and marinades that can be ordered online/ through the phone or at any of their TenderCuts retail experience stores in Chennai and Hyderabad and Bangalore. 

Karnataka Bolstering Its Capabilities In Cyber Security With The Centre of Excellence Cyber-Verse In Mysuru

The Centre of Excellence in Cyber Security Cyber-verse, located at Mysuru was inaugurated today at Vikasa Soudha, Bengaluru by Hon’ble Minister Dr Ashwathnarayan, Dept of Electronics IT BT S&T, Higher education, Skill development and entrepreneurship, His Highness Yaduveer Krishnadatta Chamaraja Wadiyar, Chairman, Bherunda Foundation, Her Highness Trishika Kumari Wadiyar, Chairman Cyberverse, Mr Sanjeev Gupta, CEO, Karnataka Digital Economy Mission, Mr Kanthararaje Urs, Managing Trustee at MYRA and Director at Cyber-verse, Dr R Ambarish, Dean Myra School of Business, Mr Anand Naidu, Group Captain, Director, Cyberverse & ISAC, and Mr Karthik Verma, CTO, ISAC.

Cyber-verse is a Section-8, not-for-profit organization set up by Bherunda Foundation, ISAC, and MYRA school of business. Karnataka Digital Economy Mission, is supporting in this initiative, with an objective of promoting the Mysuru cluster as a cyber security hub. The Cyber-verse will provide capacity building, training, simulation, and R&D in the cyber security domain to create a talent pool of cybersecurity experts to carve Karnataka as the country's epicentre for cybersecurity talent, innovation, and research.

The COE Cyber Security Cyber-verse, Mysuru is spread over about 4,000 sq. ft area with a Phygital Lab - that can train 50 students hands-on, in more than 200 cyber-security scenarios and themes related to practical applicability, SOC simulator, Virtual Labs - a cyber-security scenario simulator equipped with more than 500 scenarios, Hyacinth platform - for attack & defence simulation in cyberspace, Malware repository – that includes more than 1.5 million malware available for the start-up ecosystem to test the robustness of their products and services, Policy & research wing - to focus on developing various policies based on cyber security.

Speaking at the inauguration Dr. Ashwath Narayana, Minister for Higher Education; IT & BT, Science & Technology; Skill Development, Entrepreneurship said, “The Royal family of Mysuru has always been at the forefront in giving back to the society and taking development steps for the state and country at large. It is heartening to see that emerging tech areas like cyber security are being taken up by the them at Mysuru, echoing our vision of Beyond Bengaluru. The emerging hub of cyber security - Mysuru, will be serving as a gateway to deep tech to the students, startups, industry and academia. We are confident that this Centre for Excellence in Cyber security at Mysuru will propel Karnataka to become a frontrunner for cyber security services and technologies the world over. “

His Highness Yaduveer Krishnadatta Chamaraja Wadiyar, member of the erstwhile royal family said, “Synergizing the efforts of our Bherunda Foundation with the Government of Karnataka’s Beyond Bengaluru initiative, through the Center for Excellence in Cyber Security, we aim to create a sustainable and growth-driving ecosystem, wherein a business can transcend their ideas to reality, and catalyze entrepreneur success. “

Her Highness Trishika Kumari Wadiyar, Chairman Cyberverse said “The Cyber-verse will facilitate in building an innovation ecosystem emanating from the Mysuru cluster with wide reachability, adopting the best global practices. The COE for cyber security at Mysuru will help the state pioneer the Cybersecurity transformation in the country “

Mr. Sanjeev Gupta, CEO, KDEM said “This is a watershed moment for us when one of our Beyond Bengaluru clusters has highlighted innovation capabilities as per global standards. Together with the collaboration of industry leaders, think tanks, and GoK, the Karnataka Digital Economy Mission with a mission of taking industries beyond Bengaluru- through the clusters and developing the Mysuru hub as the key powerhouse for the rapidly evolving cybersecurity landscape.”

About Karnataka Digital Economy Mission (KDEM)

With an objective to increase the share of Digital economy in the state, the Government of Karnataka set up the Karnataka Digital Economy Mission (KDEM), a Section-8 organization, which acts as a knowledge bridge between the industry and the government. To meet the objectives, KDEM has been working towards the five focus areas, viz. IT Products & Services, BPM & GCC promotion; Innovations & Start-ups; ESDM; Beyond Bengaluru; and Talent Accelerator.

The Beyond Bengaluru Program

The Beyond Bengaluru program of KDEM, in particular, is spearheading the objective of proliferating the growth of digital economy in clusters beyond Bangalore. This is done for select identified clusters in the state by developing and facilitating a product-based ecosystem. Building a community of key industry players, entrepreneurs, start-up owners, academia, accelerators, and student community, the Beyond Bengaluru program of KDEM is steering towards getting investments and generating employment in the state.

A Large South Indian Marketing Company Is Launching Brand - Elegance Infra – “Building Tomorrow together”

Elegance Enterprises, South India's largest real estate marketing and sales organization, is venturing into real estate development. Mr. Pawan Kumar Tripathi, Elegance Infra's Director of Finance & Strategy, and Mr. Amit Porwal, Elegance Infra's Director of Sales & Operations, made the announcement on 9th June 2022 (Thursday) at ITC Gardenia, Residency Road, Bengaluru.

Elegance Infra, founded in 2021, hails from a family with a trusted history in the real estate industry. Headquartered in Bengaluru, is one of India's largest real estate marketing and sales organization. The organization began its extraordinary adventure 10 years ago, in the year 2012, with a clear vision and objective to meet the aspirations of millions of people by assisting them to make the right real estate choices. Today, the company has offices in Bengaluru, Hyderabad, Chennai, Delhi NCR, Goa, Kolkata, Mumbai, and Pune, with plans to expand internationally. It has by now acquired around 20,000 home owners.

Elegance Infra was founded after a decade of experience in better understanding customer’s needs, substantial captive research capabilities, and understanding gaps in the existing offering in the market.

The Company’s mission is to "Building Tomorrow Together" and would work hard to maintain positive relationships with all the stakeholders. The Company strives to ensure customers, channel partners, development partners, architects, and contractors by bringing transparent processes and allowing better engagement.

Elegance Infra's core principles are Transparency and Innovation. Ethical business practices and quality workmanship would be used to achieve highest quality of product and dedicated to creating a secure work environment in which individual professional development is the cornerstone for corporate progress.

Elegance Infra will concentrate on two major development streams: city apartments, plots, villas, under the brand Elegance Infra and lifestyle farmlands, farmhouses, vacation homes under the brand Aranyakaa Farms.

For the Financial Year 2022-23, Elegance Infra has planned eight projects totaling over 600 acres of development.

Elegance Infra plans to make significant investments in land acquisition, technology, and other innovative construction methods. Its key focus has been on value engineering and its goal has always been to provide R&D a prominent place within the organization. The Company strives to be a research-driven organization where the designs are market-driven.

“We are getting into proprietary technology and it will be a disruptive game-changer in how owners and developers interact with each other using Artificial Intelligence and IoT devices. By exceeding their expectations and earning their confidence, we hope to build long-term partnerships with our clients and professional associates”. 

Mr. Pawan Kumar Tripathi, Elegance Infra’s Director of Finance & Strategy, said, “We have always in pursuing value creation. If you want to provide exceptional services that set your organization apart from the competition, you should always seek methods to add value to the lives of people. You'll always be on a growth trajectory if there is a gap that a service solution can fill and if you are talented enough with a real desire to produce excellent, honest work. We presently advise on approximately 500 crores of capital and manage 800 acres of land. We put our capital to work alongside our clients in almost every transaction, aligning interests and bringing the advantages of our operational expertise, on-the-ground insights, and large-scale capital to bear on everything we undertake.” 

Additionally, Mr. Amit Porwal, Elegance Infra’s Director of Sales & Operations, said, “Our vision is to penetrate deep into the market and get the much needed transparency in the sales process by making buyers “buying experience” seamless. Our Emphasis will be on building proprietary technology which will ensure achieving such transparency is possible. With focus on growth trajectory in the southern India, Goa will be one of our focus areas and we will soon be announcing our plans for the region”

Mr. Samir Arora, President of National Association of Realtors India ( NAR India ) and President of CREA (I) Bangalore says, Transparency adds to Trust and builds Credibility and Accountability. Elegance Infra is the birth of a Developer from being hugely successful Realtor from the stables of CREA (I) and NAR India, the largest and the best Bangalore and National Associations, respectively. Transparency of operations, Trust in the processes, Credibility of Delivery & Technology and Accountability of Payments & Transactions will always be the hallmark of a Realtor turned Developer, especially if it is one of our very own Success stories like Elegance. CREA (I) and NAR India are proud of Elegance and wish them humongous success in their journey ahead as Developers. The timing is perfect because the Real Estate Industry is headed towards an unparalleled growth in the times ahead post pandemic as one of the biggest contributors to India’s GDP, both economically and via employment as Nation Builders.

About Elegance Infra:

Elegance Infra is a Bangalore-based real estate development firm that specializes in development of real estate projects as well as farm lands. It was launched in 2021. It is the most well-known real estate firm in the southern Indian state of Karnataka. See https://eleganceinfra.com/ for additional information.

LG Electronics Brings Cinema To Indian Homes With New CineBeam Projector And UltraFine Display OLED Pro

* Bringing exceptional viewing experience, the new CineBeam HU715Q projector and the UltraFine Display OLED Pro come with the latest technological features and interior-friendly designs

LG Electronics, India’s leading consumer durable today launched the all-new CineBeam Projector with HDR picture quality and the UltraFine Display OLED Pro. The new LG CineBeam HU715Q comes with Ultra Short Throw (UST) features, sophisticated technologies including auto-brightness and the ability to create an 80-inch image when placed only 11.8 centimetres away from the wall, delivering stellar picture quality in a flexible, space-conscious design. Whereas the UltraFine Display OLED Pro comes with variable color mode, true 10bit color and DCI-P3 99% and Adobe RGB 99% technology.  

LG’s all new OLED Pro helps in enhancing the working of most popular software for VFX and 3D animation to achieve high resolution, detailed colors and seamless VFX work. The OLED Pro’s exceptionally accurate HDR / SDR picture quality and calibration feature help creators to maintain the details of their creative works. The 4K resolution and OLED panel helps creators to monitor their work more precisely.

The CineBeam projector works as aesthetic home decor as it comes with a stylish design. Unlike other conventional 4K laser projectors that feature large, bulky designs, the HU715Q’s sophisticated design seamlessly blends in, with anyone’s home decor. The harmony of Kvadrat’s sustainable, grey canvas premium fabric accent, which is EU Ecolabel, Greenguard Gold, HPD, and EPD certified, combined with the clean white colouring of the projector to add an air of luxury and elegance to the home interior.

Commenting on the launch, Hak Hyun Kim, Director- Home Entertainment, said, “The latest CineBeam projector and the UltraFine Display OLED Pro by LG are loaded with powerful new features, making them the perfect choice for movie lovers and high-quality visual content creators. LG has always been keen on bringing some remarkable innovations for its consumers in India. With the rapid increase in content consumption, LG is willing to provide an immersive cinematic experience at the comfort of one’s home. The new LG CineBeam HU715Q projector is sophisticatedly designed and offers outstanding brightness, excellent picture, and rich sound quality as well as a choice of the most popular streaming apps on webOS. The 32EP950 UltraFine OLED Pro provides professional grade of picture quality, excellent color representation and optimized workstation for professionals. With all these efforts, LG wants to reinstate their commitment to provide customers with innovation that is beyond their imagination and state-of-the-art display and features that provides consumers with an all-immersive experience that is truly unparalleled and completely unforgettable!”

UltraFine Display OLED Pro Product Features-

OLED, Detailed and Precise Colors: 31.5/27-inch 4K OLED | OLED Pixel Dimming | 1M: 1 Contrast Ratio. The self-light-emitting pixels of the LG UltraFine OLED Pro allows incredibly accurate image while adjusting each individual pixel to express the contrast up to 1Million to 1 between adjacent pixels. This completely removes any halo, which enables accurate color expression without light interference between pixels. Therefore, users can make quick judgments based on accurate color expression, and even the smallest details of the output can be perfectly expressed.

Mastered Colors, Intended Contents: DCI-P3 99%(Typ.) | Adobe RGB 99%(Typ.) | Variable Color Profile. LG UltraFine™ OLED Pro accurately represents your creative idea and intended colors. It uses the industry-standard DCI-P3 99%(Typ.) and Adobe RGB 99%(Typ.) to deliver a wider range of color gamut. The True 10bit can express 1 billion colors without any dithering, providing a smoother and high-quality result. The 32/27EP950 supports the standard color modes for professionals -BT2100 / P3, PQ / HLG covering the full range of HDR signal.

Workstation to Heighten Creativity: H/W Color Calibration | USB Type-C™ (PD 90W) | DisplayPortx2, USBx3, HDMI. The 32/27EP950 features Hardware Calibration allowing direct adjustments of the 10-bits look-up table (LUT) in the monitor to enhance the color accuracy. LG UltraFine™ OLED Pro is compatible with various types of devices by providing USB Type-C™ (Power delivery up to 90W), two DisplayPorts, three USB ports, and an HDMI port.

CineBeam Product Features-

Immersive Cinematic Expericence: The HU715Q offers High Picture Quality, Large Screen, and Rich Sound for Even Deeper Cinematic Immersion. It comes with 4K UHD picture quality for a truly cinematic experience with an incredible 8.3-million-pixel screen. Using XPR technology based on Texas Instruments’ 4K/UHD DLP technology, the screen can be quickly adjusted in four directions to obtain a maximum resolution of 3840×2160. The HU715Q delivers impeccable precision and detail at four times the resolution of Full HD meaning that even images up to 120 inches remain clear and crisp.

Ultra-Short Throw: With the HU715Q’s advanced Ultra Short Throw, one can enjoy an 80-inch cinematic screen by placing the projector just 11.8cm away from the wall. For the maximum, 120-inch screen size, the HU715Q can be placed merely 31.7cm from the wall. Simple, efficient set-up and compact design ensure it’s easy to get stunning viewing experiences on a realistic cinema scale at home.

Brightens up the movie watching experience:  The projector has a brightness of 2500 ANSI lumens, providing users with true-colour images, even in daytime. These brighter and clearer images enhance the movie watching experiencing without the need to completely block the outside light.

Auto-Brightness and Adaptive Contrast: The projector also offers the feature of Auto-Brightness and Adaptive Contrast.  The Auto-Brightness feature, introduced in the HU715Q, automatically adjusts the brightness of the light source according to the projected image and the surrounding environment. This allows users to enjoy images with optimized brightness and quality. When the Ambient Sensor at the bottom of the HU715Q is on, the ambient light environment is automatically recognized by the sensor and the energy-saving level is set.

120-inch screen size: It delivers an awe-inspiring viewing experience with an impressive screen size of up to 120-inches. The screen size is larger than four standard 60-inch large screens, which allows users to dive into an even more immersed experience.

Cinema-Quality Audio The projector also has a cinema-quality built-in sound system to complete the viewing experience, thanks to 20W+20W stereo speakers and Quad Woofers. Four passive radiators are placed above and below the speaker to prevent vibration. With the improved 2.2Ch (quad woofer) 20W+20W speaker, users can enjoy a cinematic sound experience similar to that of a real movie theater.

Connectivity to Bluetooth: For a richer, more powerful movie sound experience, one can connect two extra wireless Bluetooth speakers to create a 4.2 channel sound system. Adding these two additional speakers to the powerful 2.2 channel speaker, will enhance the movie-watching experience with surround sound.

Easy Installation: The Cinebeam HU715Q comes with enhanced convenience for easy Installation. With the help of magic remote control, one can easily adjust the focus. It also features Point Warping for easy horizontal and vertical alignment. Using these 15 points, users can ensure that the screen can be viewed without distortion and in the correct proportions, no matter what angle it is projected from.

An outstanding OTT experience: The Cinebeam HU715Q allows enjoying a Wide Variety of Content for Longer with OTT Service, High Device Connectivity, and a 20,000 Hour Lifespan. All one would need is an internet connection to enjoy content quickly and comfortably. With LG’s exclusive Smart TV platform, webOS 6.0, is simple to set up and makes it easier than ever to find great content on Netflix, Amazon Prime Video, Disney+, and YouTube.

Compatibility with other apps: The HU715Q can connect to Airplay 2 and Screenshare, allowing users to stream, mirror, control, and share content from smartphones directly to the projector. The projector works with the Home app, so consumers can easily and securely control the projector from all Apple devices. The Home app ensures that all connected devices in the homework are smarter for the consumer. The HU715Q supports Miracast, allowing Android users to wirelessly move content from their phone to the big screen.

Strong battery lifespan: The HU715Q has a 20,000 hour-long lifetime before bulb or lamp replacement is necessary. This is the equivalent of 2-hour daily use over 28 years.

Price and Availability-

The Ultrafine Display OLED Pro Monitor starting at INR 1,99,999 is now available on Amazon. The CineBeam HU715Q priced at INR. 3,96,000 is available for pre-booking on online brand store (LG official website).

About LG Electronics India Pvt Ltd               

LG Electronics India Pvt. Ltd. (LG Electronics), a wholly-owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, HVAC, IT hardware. In India, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TVs, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.

*Home Appliances include- Refrigerator; Washing Machine, AC, Water purifier, Microwave, Fan, Dishwasher & Air purifier.

Meesho Records 428% YoY Order Growth, Logs 5.35 Million Orders On A Single Day

* The company recorded 5.35 million orders during the one-day sale event ‘Maha Indian Savings Sale’

* Nearly 1 lakh sellers participated in the recent sale with 75% of them coming from tier 2+ regions

* During the sale, the company served over ?20,000+ pincodes in India

Meesho, India’s fastest growing internet commerce platform, recently hosted a ‘Maha Indian Savings Sale’ on June 5. The company recorded 5.35 million orders during the one-day sale event. From 1 million orders on June 6, 2021 to 5.35 million orders on June 5, 2022 - the e-commerce platform has seen stellar growth inspite of prevailing macroeconomic conditions.

Nearly 1 lakh sellers participated in the recent sale. Around 75% of the participating sellers are from tier 2+ regions including deeper corners of India such as Bathinda, Haldwani, Solapur and Tirunelveli among others. Participating sellers witnessed ?217% increase in orders during the sale event compared to business-as-usual (BAU).

Over ?26,000 new sellers have participated in the sale event. Be it industry-first initiatives, improved operational efficiency or providing tools & solutions, the company has implemented several initiatives to drive this impact.

According to Utkrishta Kumar, CXO, Business at Meesho, “The recently concluded ‘Maha Indian Savings Sale’ witnessed a phenomenal response from both customers and sellers. Despite rising inflation and macroeconomic conditions, we hit an all-new record of 5.35 million orders during the one-day sale event, serving over ?20,000+ pincodes. In the last 6 months, we have witnessed a ?3.75X jump in seller participation in sale events. We will continue to fuel the discoverability of hyperlocal businesses and products, make e-commerce accessible to customers from all corners of the country, and innovate to become the preferred e-commerce destination for the next billion users in the country.”

Making e-commerce accessible to customers from all corners of the country, nearly 78% of the demand came from tier 2+ markets like Bhilal, Guntur, Hubli, Kollam, Meerut and Port Blair. Top categories to witness the highest growth during the sale were Apparel, Kidswear, Consumer Electronics and Home Decor.

Meesho’s app downloads surged nearly 5X YoY to over 102 million in Q4 FY22. We are building a single shopping destination for the next billion consumers in India. With 44 million active product listings, Meesho is the lowest-price destination catering to India’s value-conscious market.

About Meesho

Meesho is India’s fastest-growing internet commerce platform. With a vision to enable 100 million small businesses, including individual entrepreneurs, to succeed online, Meesho is democratising internet commerce and bringing a range of products and new customers online. The Meesho marketplace provides small businesses, which includes SMBs, MSMEs and individual entrepreneurs, access to millions of customers, selection from more than 700+ categories, pan-India logistics, payment services and customer support capabilities to efficiently run their businesses on the Meesho ecosystem.

Wella Professionals Unveils Kromatic With A Look And Learn Seminar In Bangalore

* Wella Professionals Has Launched Kromatic - A New Vibrant Color Collection That Celebrates Diversity And Self-Expression

As they say, Hair is an expression of who we are, and Wella Professionals continues to push the boundaries on helping hairstylists and consumers find their self-expression. With Kromatic, Wella allows hairstylists to unlock their creativity and help consumers discover and flaunt their best looks every day. The brand launched this diverse collection with a look and learn seminar in Bangalore on June 7, 2022, which had collection curators, Nikhil Sharma and Placid Braganza decoding color techniques and styling.

The new color collection, Wella Kromatic showcases 4 celebrities – Neha Dhupia, Aparshakti Khurana, Krishna Mukherjee & Sakshi Agarwal, in customized looks created by 4 Wella Passionistas – Elton Steve, Nikhil Sharma, Placid Braganza & Rohan Patel. These looks celebrate the creative freedom of hairstylists and inspires them to create their own unique colour cocktail and technique. At the same time, for consumers, it inspires them to find their own vibe, which is in keeping with their many quirks, talents, ideas, and perception of the world. It also encourages them to not wait for an occasion to color their hair.

The seminar had Wella Passioniatas decoding these celeb looks live on stage and interacting the audiences on tips and tricks to create their "own signature" looks.

Placid Braganza, Owner at Placid Salon, shared, “It is always an honor to be a part of an initiative by Wella Professionals and the Kromatic collection enabled me to creatively express myself as a hairdresser. Curating a look allowed me to find myself as a hairdresser once again and for me anyone can pull this off. When curating a look for Krishna Mukherjee, I tried to match her lively personality and played off her radiant skin using rustic copper tones that added a beautiful interplay to her tresses. Combining a semi-circular section and weaved foil toned with multiple hues of Copper gave her a fresh look and accentuated her hair, totally matching her vibe.”

Nikhil Sharma, Founder at Nikhil Sharma Hairdressing, adds, “After being associated with a global brand like Wella Professionals, it was always a dream to curate a technique that would further allow people to express themselves and what better way than a fresh new hair color. To compliment Aparshkati Khurana’s multi-faceted personality I created a super fun look with different hues of sienna brown to match his charming and playful vibe. As a stylist I have the power to style, transform and be a creative change maker playing with a mix of visual freehand placement with dual toning is the way to go.”

Talking about the seminar, Elton Steve, Hair Specialist, Makeup artist, & Educator said, “Being a part of Wella Professionals has always been revolutionary. With every collection, the brand provides us with an opportunity to create something NEW. This time around I curated an exclusive look for the Kromatic collection and I couldn’t be more excited to share it with everyone. With Neha Dhupia I knew I wanted to create a cool mocha vibe for her hair, so I added some depth around the face with a deep violet to bring out that icy mocha flavor, perfectly matching her cool, confident and edgy personality. The whole point of Kromatic for me is that hairdressers can create amazing looks with depth and large weaves combined with color melting technique. It’s a good way to creatively express yourself and get a hair makeover you absolutely deserve no matter the occasion.”

Rohan Patel, Creative Director at RnG Salon explained, “I recommend Kromatic to everyone, regardless of your gender, to take a leap of faith and flaunt your hair regardless the occasion. I personally loved curating and playing around with the technique by placing the color in triangular sections using freehand painting and color saturation. To match Sakshi Agarwal’s bold and go-getter vibe, we chose to go with the magnificent tones of rossa red, making her stand out. I believe, a renewed hair color can give anyone the confidence boost that they are looking for.”