NSDL Launches “Market ka Eklavya - Express” In 75 Cities To Mark 75 Years Of Independence

India’s largest depository, National Securities Depository Limited (NSDL) launched ”Market ka Eklavya – Express”, an online investment awareness program for students that will be conducted in 8 different languages including Hindi. The program would serve as a beginner’s guide for investing for the youth. 

To mark the significance of Azadi Ka Amrit Mahotsav, an initiative of Government of India to celebrate 75 years of independence and the glorious history of our people, culture and achievements, NSDL has launched a new initiative towards investor awareness ‘Market Ka Eklavya - Express’ across 75 cities, especially aimed at the college students who would very soon be entering the phase where they would start earning and naturally, look for avenues of investment.   

Earlier this month, Market ka Eklavya (5-hours program) was launched by the hon’ble Finance Minister of India, Smt. Nirmala Sitharaman at the silver jubilee event of NSDL.   

On the launch of the initiative Ms. Padmaja Chunduru, MD & CEO, NSDL said, "Azadi Ka Amrit Mahotsav is a special initiative launched by our Prime Minister to celebrate and commemorate 75 years of India's Independence. Our program has been particularly aimed to create awareness about the financial markets to the young minds who will be the future of our country. In this Amrit Kaal, our digital education initiative focuses on building a path towards Financial Freedom for our youth, symbolizing the spirit of Atmanirbhar Bharat.”  

Students across India will benefit from this program as it does not restrict to just an area of the population. The program will be conducted for 1 hour and mainly educate the students on demystifying the jargons, 3I’s – types of Income; Inflation and its impact, types of Investment; 3S – Start early- Power of Compounding, Spread wide, Stay long etc. 

About the Program: 

Market ka Eklavya is a simple, immersive, and practical program designed to equip the youth with financial awareness and discipline by reasoning through first principles. The course clarifies simple concepts of investing like thumb rules for investing and expense management, when, where and how to Invest, Do’s and Don’ts of investing etc. 

About NSDL:  

NSDL (www.nsdl.co.in) is India’s first and one of the leading Central Securities Depositories in the world. It has played a key role in transforming the Indian securities market by facilitating holding and transfer of securities in dematerialised form. The market share of NSDL in value of demat assets is more than 89%. NSDL demat accounts are located in more than 99% of pin codes in the country and 167 countries across the globe, reflecting the wide reach of NSDL. 

NIC Honestly Natural Ice Cream Expands Its Flavors Range By Introducing 3 New Summer Flavors

NIC Honestly Natural Ice Cream, the fastest growing ice cream brand in India has launched three new exclusive special summer flavors that will be sold nationwide. The limited collection, which is set to arrive at every location this season, includes Belgian Chocolate, Chikoo, and Jackfruit. Available in major retailers and online platforms nationwide, these new creations include a rich, creamy and delicious taste as they use only 100% natural ingredients and pure milk in all of their products along with no artificial flavors colors or preservatives. Their motto, Honestly Natural, is what they pledge. NIC Honestly Natural Ice Cream also presents you with a choice of enticing flavors that you will only discover with pure milk, natural ingredients, and their hand-crafted production technique. Incepted in 2015, NIC Honestly Natural Ice Creams is the fastest growing ice cream brand in the country.

Speaking about the newly launched flavors Sanjiv Indar Shah, Director, Walko Food Company Pvt Ltd, said, “The newly launched summer flavors not only include mesmerizing names but are a reflection of tastes of Millennials and Gen Z. We look at major trends and what consumers want in their treats when developing new flavors to guarantee that we're introducing creative tastes and growing the diversity of flavors and perks that our fans will enjoy. In addition, by the end of this month, we plan to launch Spicy Guava, Lychee, and Kala Jamun.”

“At NIC Honestly Natural Ice Cream, we are constantly looking for new ways to delight ice cream lovers everywhere, and we are thrilled to be introducing such a diverse range of new flavors this season, which represents another step forward in our efforts to expand our presence across India and diversify our dessert portfolio. These new flavors represent our passion and commitment to creating what's 'next' on our menu. This premium flavor promises an indulgent experience for all ice cream fans”, added Sanjiv.

NIC Honestly Natural Ice Cream's expanded flavors offering gives ice cream lovers/fans something to look forward to.

Belgian chocolate

A rich, creamy, and delicious avatar of Belgian chocolate that’s highly irresistible.

Chickoo

A delectable treat that’s hard to put down or share. This one is packed with the goodness of the fruit. 

Jackfruit

An exotic fruit transforms into the most delicious ice cream. It’s unique and perfect for anyone who loves the extraordinary.

The product retails at a very affordable price starting at Rs. 70 for 100 ml and has already widespread coverages across the cities on Zomato and Swiggy platforms and also are available at the stores.

About NIC Honestly Natural Ice Cream:

NIC Honestly Natural Ice Cream was founded in 2015 on the principles of providing uncompromising quality, innovation, and a superior customer experience. Honestly Natural Ice Cream is not only their motto; it is also a promise that contains no artificial flavors, coloring agents, or preservatives. NIC Honestly Natural Ice Cream is the most popular ice cream brand on FoodTech platforms such as Swiggy and Zomato, with flavors ranging from fruit and dry fruit variations to international flavors such as Mediterranean Sea Salted Caramel, Madagascar Chocolate, French Vanilla, and those inspired by Indian sweetmeats such as Gulab Jamun, Sheer Khurma, Til gud, and Gajar halwa to name a few.

HealthSite.com To Hold Its 3rd Edition Of Healthcare Summit – 2022

* The Summit Will Address The Digital Evolution Of The Healthcare Sector

TheHealthSite.com, a one-stop destination for updates on fitness, beauty, diet, yoga, weight training, sexual health, pregnancy, and parenting will hold its 3rd season of a digital summit – The HealthSite.com Summit 2022 - India’s Healthcare Story: Vision 2022. The Covid-19 outbreak has led to innovations, the emergence of telehealth, E-ICU, and a changed scenario of Emergency Care where digital solutions, innovations, and reskilling of healthcare workers have taken center stage. The digital revolution of the healthcare sector has begun where technology will play a key role in healthcare delivery systems, making it important to address the challenges it will present. 

The summit will see a line-up of esteemed panelists and guest speakers such as Dr. Randeep Guleria, Director, AIIMS; Dr. Sandeep Bhudhiraj, Max Hospitals; Dr. VK Paul, NITI Ayog; Dr. Poonam Khetrapal Singh, WHO and more. The event will also be graced by the Union Minister for Health – Shri Mansukh Mandaviya and Delhi’s Health Minister – Shri Satyendra Singh.  

The key focus of the summit will be to highlight how the latest trends and digital technologies are impacting the doctor-patient relationship in the country. Divided into three sessions of 40 minutes each, Health Summit 2022 will address the challenges to healthcare in India, what is needed in healthcare to improve the economy, advances in healthcare, innovations, and management, and the rise of AYUSH - its impact on the Indian healthcare scenario. It will also present an opportunity to interact with leaders, innovators, scientists, and specialists who are at the forefront of changing the environment of healthcare in India. 

Speaking of the event, Shridhar Mishra, SVP & Head of Digital Monetization, Zee Media Corporation Limited says, “The pandemic has caused some breakthrough innovations making healthcare affordable and accessible to all. This summit will look at these breakthroughs and how it has impacted the entire ecosystem of healthcare. We look forward to hosting our guests and initiate meaningful conversations around the same,”

Echoing similar sentiments, Puja Sethi, editor, India.com says, “The pandemic has caused an upheaval in the lives of people, and also caused a shift in the way people view healthcare. Our goal is to be the one-stop destination for all things health and this summit will shine light on the same. This is our attempt to make healthcare an everyday conversation and not just a one-time phenomenon,”

The summit will be promoted across all Zee Digital Assets to reinforce the intent of the summit in addressing the changes in the health industry. It will also be cross-promoted on social media handles for a larger reach. The marketing campaign for the summit is expected to reach over 50 million viewers through section branding, microsite, advertorials, social media promotion, and co-branded promotion. 

The summit is sponsored by Apollo 24x7; Amazon.in; Samsung Watch; GSK; Bluestar; Sanofi and Neuwoman.

About TheHealthSite: TheHealthSite is a one-stop destination for the update, guides, and opinion pieces on fitness, beauty, diet, yoga, weight training, sexual health, pregnancy, and parenting. The portfolio includes a range of versatile content that combines the best of age-old traditions with the cutting-edge healthcare of today. More than 200 doctors and experts from the health and wellness fields contribute regularly to the website.

Understanding Fussy Eating To Manage Your Child’s Nutrition Better

* Learn why your child is a fussy eater and enable them to grow with right nutrition during their foundation years

By Dr. Ganesh Kadhe, Associate Director Medical & Scientific Affairs at Abbott’s Nutrition business.

Nutrition is one of the key areas of efforts for parents during their kids' formative years, but a child’s fussy eating habits can be incredibly frustrating for a parent to manage. Fussy eating occurs amongst children due to early age feeding difficulties and food, taste preferences, late introduction to solid/semi-solid food and pressure to adopt eating habits. Before you resort to bribing them with a yummy dessert or fast-food items like burgers and pizzas, let us explain why this happens.

Five Reasons why your child is a fussy eater

Taste: Children are born with a natural preference for sweet tastes. They crave for higher levels of sweetness compared to adults. For example, they may not enjoy having vegetables as much as a sweet treat which turns them into rejecting healthier food and makes them a fussy eater. As they grow up, kids may increase their liking for bitter or sour food with repeated exposure and if they are accompanied with something sweet and as their taste buds evolve.

Composition of food You must have noticed your child prefers foods such as slices of bread, cakes, breadsticks, crackers, chicken nuggets, chips, over anything else put on the table. The reason here is that they do not have to put much effort into chewing and swallowing these foods as they are processed foods with no added nutritional value to them. The second reason why the younger ones prefer these foods is that they are starchy carbohydrates. A child prefers carbohydrates as the preferred source of fuel.

Distraction and Appetite: Have you ever considered spacing out the timings of meals and snacks for your children? It may often happen that snacking close to mealtime may reduce their desire to eat the meal and hence take the edge off their appetite. It is essential to structure mealtime and snacks, especially without any screen in front of them. Screentime during meals can lead them to overeat when they grow up or simply not eat enough.

Spoon feeding: Children will, of course, eat more if their plates are loaded with food by a parent, but that is not what we are looking for in the long run. The aim for young children is for them to internally understand their hunger cues and fullness quotient. It's best to let them self-feed under parental supervision to naturally know and remember the feeling of fullness.

Activity levels: If your child has been running around the park during holidays, has had a busy day or has over-exerted his/her brains visiting a new place, learning a new thing, it leads to an increase in appetite. If they have no physical activity at all, in that case, they might not want to eat as much as they usually do. This essentially means tiredness and activity levels have a direct impact on children's appetite

How to tackle fussy eaters

Fussy eating is not just frustrating for parents, but it also leads to low immunity, low weight for age, and low height.

You can tackle your child’s fussy habits and teach the importance of healthy eating habits in the following ways -

Have set mealtimes.

Choose healthy food options and introduce one new tasty and nutritious food at least once a day. Be patient as your child may require repeated exposure to new food before he/she adapts to it.

Create a family table without any electronic devices or distractions where everyone eats together

Incorporate a nutritional supplement or drink like Pediasure into your child’s meal. It offers a complete and balanced nutrition solution with 37 nutrients and bridges the nutritional gap caused due to fussy eating habits

Make it fun: Be creative in how you present healthy but not necessarily tasty food. Add veggies to their favourite pasta, add a side of dipping sauce to the plate of broccoli. Have fun with it!

Nutrition fundamentals that apply to all kids; Whether your children eat everything, are picky eaters, or will try anything once, it’s important for them to get the right mix of nutrients that will help them develop healthy bodies, strong bones, and bright minds.

The following are the food groups and nutrients a child's meal plan should consist - 

Protein: For building muscles, other tissues, and a healthy immune system

Fruits and vegetables: For a nutritional fiber intake, source of vitamins & minerals

Grains: As a source of carbohydrates and energy

Iron: For making healthy red blood cells that carry oxygen through the body and prevent anemia

Vitamin D: For strong, healthy bones

Calcium: It helps build strong bones.

Healthy fats: For brain and nerve development, they also aid nutrient absorption

Vitamin C: For a healthy immune system, healing, and absorption of iron

 Dealing with a child’s fussy eating habits can be challenging but try not to get frustrated as this is typical behaviour of most toddlers. Just make healthy food choices available and know that, with time, your child's appetite and eating behaviours will evolve.

LG Introduces Game-Shifting Technology With 2022 OLED TV Lineup In Indian Market

 

·       New lineup offers the world’s widest range of OLED TVs, from 106 cm (42) – 246cm (97), for a customizable viewing experience

·       The range includes the world’s largest 223 cm (88) 8K OLED TV providing the best-in-class picture quality

·       LG Signature R OLED is the first-ever Rollable OLED TV in the market

LG Electronics, India’s leading Consumer Durable brand today announced the availability of its highly anticipated 2022 OLED TV lineup. Widely praised at CES 2022 for their outstanding picture quality, enhanced performance, and sleek designs, the latest products also promise an incredibly seamless experience with blazing and immersive visuals. The 2022 OLED lineup introduces the widest range of OLED TVs, from the world’s biggest1 OLED 246 cm (97) extending to the world’s first 106 cm (42) OLED TV that is perfect for smaller room spaces and ideal for every gamer that seeks to be closer to the action. In addition to this, LG is also introducing the LD OLED evo in their C2 series.

Post the pandemic, the TV viewing habits of consumers have transformed to actively seeking advanced and holistic viewing experiences from the comfort of their homes. As a pioneer and global leader in OLED technology, LG has been constantly perfecting and elevating technology to meet the evolving consumer needs. Attributed to LG’s OLED leadership, this has enabled the invention of the first Rollable OLED TV, the LG Signature R OLED that pushes the boundaries of engineering and user-centric design to enhance any space and complement any lifestyle.

Hak Hyun Kim, Director- Home Entertainment, LG Electronics India said, “This year marks 25 years of our commitment to the Indian market, demonstrating our continuous efforts to amalgamate technology and design innovations to meet the evolving needs of our consumers. The unique offerings of our latest lineup demonstrate our perseverance to deliver differentiated user experience and a new way of thinking about our consumer’s home entertainment space while once again confirming LG’s leadership in the premium TV market. OLED TV portfolio is expanded to address various segments of consumers and with our new line up we are confident of strengthening our market leadership in OLED TV.”

Featuring the company’s acclaimed self-lit OLED technology, LG 2022 OLED TVs leverage precise pixel-level control to deliver the deepest blacks, incredibly realistic colors, and an infinite contrast ratio. Moreover, the new models have even more smart features for a personalized viewing experience.

LG OLED Evo

As part of the new range features LG’s new ? (Alpha) 9 Gen 5 intelligent processor and unique picture algorithms, LG’s evo technology is built into the 2022 G2 series (LG OLED evo Gallery Edition) and C2 series, taking the home entertainment experience to new heights. Models from both series have been recognized with CES 2022 Innovation Awards for raising the bar with their excellent all-around performance. LG OLED evo TVs offer exceptional clarity and detail, for lifelike images that provide a real-life-like experience. Brightness is also enhanced by the new Brightness Booster Max technology, which makes the G2 series 30%2 brighter while making the C2 series 20%3 brighter, which is enabled by the increased processing power of the ?9 Gen 5.

Widest Range of Screen Sizes Ever

LG’s new lineup also welcomes the world’s largest range of OLED TV screen size selections from the smallest display of 106 cm (42) to the largest 246 cm (97) to extend their consumers’ choice. The G2 series’, available in 139 cm (55) and 164 cm (65), refined Gallery Design lets users mount the TVs flush to the wall for a seamless, sophisticated look and better spatial integration in the viewing environment. LG’s C2 series offers the most screen sizes of the 2022 lineup with a total of six to choose from. Ideal as a smaller room TV or for those who enjoy console and PC gaming, the first-ever  106 cm (42) , OLED TV adds to the C2 series’ broad range of  246cm (97), 210 cm (83), 195cm (77), 164 cm (65), 139 cm (55), 121 cm (48) and 106 cm (42) models. Hence, no matter the size of the consumers’ home entertainment space, LG has an OLED TV to offer for all.

LG ?9 Gen 5 Intelligent Processor

The new and improved LG ?9 Gen 5 intelligent processor is equipped across the G2, C2, and Z2 series models. The ?9 Gen 5 boasts the new Dynamic Tone-mapping Pro Algorithm, which individually processes over 5,000 areas on the screen, enhancing each to produce a more vivid and detailed image, in both brighter and darker parts of the picture. Housed with the latest processor to boost audio quality via the AI Sound Pro feature, the ?9 Gen 5 AI processor will allow your OLED TV to up-mix 2-channel audio to a virtual 7.1.2 sound allowing you to hear sound from above and behind you. Completing the 2022 OLED TV line-up is the B2 OLED TV series in two screen sizes 164cm (65)-139cm (55)) and the A2 series in three screen sizes 164 cm (65), 139 cm (55), 121 cm (48)), both powered by the company’s self-lit technology, ?7 Gen 5 processor with Dynamic Tone-mapping, AI Sound Pro and virtual 5.1.2 surround sound.

Upgraded UX

LG’s 2022 OLED TVs come with webOS 22, the newest version of LG’s innovative Smart TV platform. webOS 22 offers several new personalization options, including customizable user profiles that give the power to each member of the household to tailor their viewing experience to their preferred apps, and content services. Moreover, webOS 22 provide exceptional ease for Room To Room Share*, which enables users to mirror their favorite content via Wi-Fi from one TV to another in their homes And supported by the Always Ready* capability, the LG TV turns into a media display showcasing lifestyle and personal content when the TV is Off (applicable on 2022 models Z2, G2, and C2).  

Acclaimed Picture Quality

LG OLED TVs continue to set the standard for picture quality to enrich the audio-visual experience for LG’s consumers. The panels used in this year’s lineup have been certified by Intertek for providing 100 percent color fidelity4 and 100 percent color volume5 – indicating that 2022 LG OLED TVs encompass accurate reproduction of color and express detailed tone and hue of the source, regardless of the brightness level of the onscreen action. To ensure the new range equips consumers with smart features to enrich their viewing, the line-up comprises of the 8K OLED TV in the Z2 series that is capable of displaying 33 million pixels and providing a profoundly immersive experience.

Dolby Vision IQ and Dolby Atmos

LG’s latest OLEDs are the first6 TVs to adopt Dolby Vision IQ with Precision Detail. This new technology unlocks additional features from Dolby Vision content, including Netflix, Disney+, Hotstar and many more have been implemented seamlessly to transform the users’ home entertainment space into a cinema. Further to this, the technology leverages the increased power of LG’s ?9 Gen5 processor to deliver an immersive visual experience. For equally immersive audio, LG’s new OLED TVs deliver Dolby Atmos® spatial sound through their speaker system to provide consumers with a cinematic experience from the comfort of their homes.  

Optimized for Gaming

Gaming enthusiasts will appreciate the Game Optimizer menu on LG OLED, where users can quickly select or switch between specialized gaming features and presets. The LG OLED TVs were the first TVs to be certified by NVIDIA as G-SYNC compatible and have been leading in this space ever since. This feature will allow gamers to use VRR with supporting gaming platforms in order to engage with the smoothest tearing-free gameplay.  New for 2022, LG’s display presets for various game genres add a sports mode, joining the previously available options of first-person shooter, role-playing, and real-time strategy. One concern we gathered from our customers is when they play in a darker room, LG OLEDs can get rather bright, and for long gaming sessions, this can be tiring on the eyes. Hence to address this problem, 2022 LG TVs will incorporate a Dark Room Mode, when activated, it will adjust the picture’s brightness while maintaining the highlights and picture quality of the games.

Pricing

OLED TV price range starts from INR 89990 and Rollable OLED TV is priced at INR 7500000

About LG Electronics India Pvt Ltd               

LG Electronics India Pvt. Ltd. (LG Electronics), a wholly-owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, HVAC, IT hardware. In India, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TVs, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.

*Home Appliances include- Refrigerator; Washing Machine, AC, Water purifier, Microwave, Fan, Dishwasher & Air purifier

Photo caption : Left to right) – Gireesan Gopi, Business Head, Home Entertainment – LG India; Hak Hyun Kim, Director- Home Entertainment, LG Electronics India; Shahrukh Khan, LG television Brand Ambassador; Abhiral Bhansali, Product Head, OLED and UHD, LG Electronics India.

Yellow.ai Appoints Surbhi Agarwal, Former Google Leader To Head Global Marketing

* With this appointment, Yellow.ai continues to strengthen its Executive Team with an aim to bolster its market position as a Total Experience (TX) Automation platform          

Yellow.ai, the world’s leading next-gen Total Experience (TX) automation platform today announced the appointment of Surbhi Agarwal, as its Senior Vice President (SVP) of Global Marketing.

Surbhi joins Yellow.ai from Google Cloud, where she led product and solution marketing for Data Analytics and Cloud AI portfolio, including Contact Center AI. She comes with over two decades of leadership across product life cycle management, sales enablement, product marketing and product led growth in early-stage start-ups and large enterprises. Surbhi has also run product management and corporate strategy at Intel Corporation and McAfee.

Raghu Ravinutala, CEO and Co-founder, Yellow.ai, said, “We are thrilled to bring Surbhi onboard at Yellow.ai as part of our executive team. This is a crucial appointment for us,  at a time when we are sharpening our global strategy as a Total Experience (TX) solutions provider. As we scale our operations and expand our capabilities, Surbhi’s leadership will augment our efforts towards defining our brand and driving revenue. We look forward to her leadership and believe her experiences with global industry leaders will be invaluable as we grow across markets.”

In this role, Surbhi will be managing all of the marketing initiatives for Yellow.ai across geographies to grow business in the US, Europe, Middle East, Africa, Asia and the Pacific regions. Based out of the San Francisco bay area, she will be actively expanding the company’s global footprint by building a highly impactful go-to-market team that would strengthen Yellow.ai’s position in the market.

Speaking on her appointment, Surbhi said, “Yellow.ai is at a pivotal point of entering new geographies with its proven product capabilities, making this a very exciting time to join the executive team. With Yellow.ai’s driven culture, differentiated offerings, leadership and market potential, I believe the company is strongly positioned to define and lead the Conversational AI space. I look forward to building the best-in-class marketing organization at Yellow.ai to increase our market share and achieve new heights.”

With over 800 employees globally, Yellow.ai continues to hire talent across sales, marketing, product and engineering. The company is growing at a fast pace and was recently recognized in the first ever Gartner Magic Quadrant for Enterprise Conversational AI Platforms, providing strong validation of its platform capabilities, and the disruption Yellow.ai is bringing to the Conversational AI market.

About Yellow.ai

Yellow.ai is the world's leading next-gen Total Experience Automation Platform, enabling enterprises to make every conversation fulfilling and delightful for customers and employees. The platform is trusted across 85+ countries by 1200+ enterprises, including Domino’s, Sephora, Hyundai, MG Motors, Bajaj Finserv, Food Panda, Bharat Petroleum, Waste Connections US and Tata. Powered by Dynamic AI agents for enterprises, the company aims to deliver human-like interactions that boost customer satisfaction and increase employee engagement at scale, through its no-code platform. Recognised by Frost & Sullivan, Gartner, Forrester, IDC, and G2 crowd as a leader, the company has raised more than $102M from blue-chip investors and has offices across six countries.

Nescafé RTD Celebrates India’s Real Gen Z Heroes In Its New Campaign

Celebrating the passionate spirit and doer’s attitude of our Gen Z, Nescafé Ready-To-Drink (RTD) cold coffee has launched an inspiring new campaign “Thoda Aur Machaa”. Through a 3-part video series the campaign brings forth stories of real Gen Z heroes who believe that their actions and attitude can make a meaningful impact.

On being part of the campaign with Nescafé RTD cold-coffee, Malhar Kalambe 23 year old, founder of NGO “Beach Please” shares “The most prominent type of waste we come across during our clean- up drives is plastic packaging. I'm glad that brands like Nescafé RTD are plastic neutral and are taking greater strides towards sustainability.”

Animal rights activist, Zabi Khan featuring in this campaign commented “Animals rights are as important as human rights, and I won’t stop till every cage is empty.” Rayna Singh, an 18-year old, teaches self-defence to girls in underprivileged areas. She says, “Self defense is important for every girl, not just for safety, but also for self-confidence.” The three real heroes appreciated Nescafé RTD for choosing changemakers like them to represent the brand.

Commenting on the new campaign, Mehernosh Malia, Head– Dairy Business, Nestlé India said, “There is a change happening and Nescafé RTD cold coffee is celebrating this. The Gen Z in India today are not walking the beaten path. They are truly being the change they want to see. We are super-inspired by the real stories of these young heroes. There are 100s of such stories - Malhar, Zabi and Rayna are the first stories amongst them that we would like to share with you.”

The campaign is conceptualized in partnership with Lowe Lintas. Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas Gurugram office stated “Stimulation and indulgence- for us Nescafé RTD cold- coffee’s product truth was in those two words. Indulgence is the reward for your hard work. While stimulation lent by coffee is the push to go forth! In a very refreshing, clutter-breaking format Nescafé RTD cold-coffee encourages the youth to “continue rocking a little more” or as a Gen-z would put it, ‘Thoda aur Machaa’!

The brand will not stop just at this campaign, Nescafé RTD cold-coffee plans to partner with youth- centric platforms to celebrate more such real Gen Z heroes. Also, the idea of Thoda aur Machaa will be extended to relevant consumption occasions for Nescafé RTD cold coffee – like food accompaniment, travel, colleges, tourist pitstops etc.

This campaign will be promoted nationally across digital and social media platforms Instagram, Facebook, Youtube and OTT platforms like Sony Liv.

Youtube links to the 3-part video series :

o   https://www.youtube.com/watch?v=RNOxag5KHTk

o   https://www.youtube.com/watch?v=LTBqLdEhSRE

o   https://www.youtube.com/watch?v=nf8NFWTRLjY