HDFC ERGO Launches Innovative Motor Insurance Policy Under The ‘Sandbox’ Program Of IRDAI

 -      ‘Pay as you drive’ offers distance-based insurance under the own damage section to reduce the upfront insurance costs

-      The offering has been extended as a pilot with Maruti Suzuki India Limited to its customers buying a new car as a value proposition to save on insurance premium

DFC ERGO General Insurance Company, a leading private sector general insurance company, announced the launch of its ‘Pay as you Drive’ program; an insurance solution that offers distance-based insurance to reduce upfront costs of premium. This policy will be best suited for those customers who prefer to drive less or have multiple cars with some of those driven less than the others. This program, under the regulatory sandbox, is applicable for 10,000 policies or ? 50 lacs of premium whichever happens earlier and is being offered exclusively through Maruti Suzuki Insurance Broking Private Limited.

A lot of customers do not use their vehicles frequently and end up paying the same insurance premiums as daily vehicle users. The “Pay as you drive” program brings the opportunity to pay a premium based on the actual usage of the car. The driving distance will be measured with the assistance of a telematics device in the vehicle, enabling customers to save between 10-20% of their ‘Own Damage’ premium based on the distance slabs chosen by the customer.

Speaking about the launch of the ‘Pay as You Drive’ program, Mr Parthanil Ghosh, President – Motor Business, HDFC ERGO General Insurance Company said, “We have always been committed to offering products & services that address the requirement of the customers. With the ‘Pay as you drive’ program, we are addressing a latent need in the market, wherein customers who drive their cars occasionally could pay a lower premium commensurate to the risk exposure. This technology-enabled solution is expected to set a new precedence in the motor insurance segment by offering customers value and saving based on the usage of the car.”

The program will be available for owners of new Maruti Suzuki cars in select cities up to May 14, 2022.

About HDFC ERGO:

HDFC ERGO General Insurance Company is a joint venture between HDFC Ltd. and ERGO International AG; the primary insurance entity of the Munich RE Group of Germany. HDFC ERGO is one of India’s largest non-life insurance companies in the private sector. A digital-first company, transforming into an AI-first company, HDFC ERGO is a leader in implementing technology to offer consumers the best-in-class service experience. The company has created a stream of innovative & new products as well as services using technologies like Artificial Intelligence (AI), Machine Learning (ML), Natural Processing Language (NLP), Robotics, and IBM Watson. HDFC ERGO offers a range of general insurance products and has a completely digital sales process with ~93% of retail policies issued digitally. The self-help tech platform developed by HDFC ERGO has empowered the customers to avail 58% of the services virtually in a self-help mode on a 24x7 basis with ~40% of the customer requesting services digitally.

The Company offers a complete range of General Insurance products including Health, Motor, Two-wheeler, Home, Travel, Cyber, Agriculture, Credit and Personal Accident in the retail space along with Property, Marine, Engineering, Marine Cargo, Group Health, and Liability Insurance in the corporate space. Be it unique insurance products, integrated customer service models, top-in-class claim processes, or a host of technologically innovative solutions, HDFC ERGO has been able to delight its customers at every touch-point and milestone to ensure consumers are serviced in real-time.

Blocktickets, NFT & Blockchain Ticketing Platform Enters Indian Market

Blockchain, cryptocurrency, and Non-fungible Tokens (NFTs) have captivated everyone in the last few years. Blocktickets, a company working in the space of blockchain, and transformative technology has launched a multi chain NFT based ticketing platform rewarding all stakeholders, a  one of its kind platform . Blocktickets has now entered the Indian market and is looking to expand its footprint in the country as Indians adopt the new technology in the coming years.

Blocktickets is making the boring tickets, that were meant to be discarded till now, a beautiful experience. With smart contracts, tokens and NFTs, they are making ever vibrant event industry even more beautiful and exciting for all stakeholders. Blocktickets, with its unique concept, uses blockchain technology to establish a transparent and decentralised system for the minting and sale of smart tickets. It's a platform that allows event organisers to embed a smart contract in their tickets that determines the ticket's floor price, ceiling price, auction and royalties whenever the ticket is sold. It's a one-of-a-kind approach in which marketers may use brand NFTs to creatively engage with ticket buyers, and more income channels can be formed by personalising tickets as special NFTs.

Blocktickets sold more than 2000 NFT tickets in less than half an hour for the World’s First Holi Event on Metaverse on 17th March, and now working with biggest Indian Event organizers and Indian Cinema Industry.

Though our mankind has reached mars, our USD 70 Bn global ticketing industry is antique. USD 15 Bn is the size of secondary ticket sales that end up going to the touts. To make matters worse the sponsors and advertisers that spend USD 65.8 Bn on sponsorship of events, have no data and engagement with the ticket buyers.  Further, There is no place for event organizers to use tickets as collateral and raise finance for their events. In short,  there is no platform that manages the entire lifecycle of tickets by integrating all stakeholders— Event Organizers, Financers, Primary Buyers, Secondary Buyers, Advertisers etc. 

Blocktickets aims to create innovation in smart contracts, blockchain, by integrating all stakeholders into the system, including artists, event organisers, financers, initial ticket buyers, secondary ticket buyers, fans, and advertisers. Blocktickets is a web 3.0 ticketing platform that promises to transform industries like sports, cinema, concerts, expos, airlines, and hotels, as well as marketing and sponsorships.

"We have been observing the trends in blockchain and the innovations that are being done around the world. Metaverse and DeFi has opened up new ventures and has expanded the scope further. NFTs are essential to this whole universe and that's why we feel it can be used to transform the ticketing industry entirely. There's so much that we can do by selling tickets as NFTs. They can become collectibles which will be unique to everyone. It's like creating experiences and memories for a lifetime while also solving some of the most fundamental problems in the industry. Blocktickets is all about that vision and we are optimistic of the support we will receive from Indian market." Says Abhinav Garg and Nishant Chandra, Founder Blocktickets.

To work towards its vision and to take better decisions for creating a premium experience for the users, the company has onboarded Jaspreet Bindra on its board of Advisors. Bindra is the Managing Director and Founder of Tech Whisperer Limited in the United Kingdom, which provides Advisory and Consulting services in the areas of Digital Transformation, Artificial Intelligence, Blockchain, and the Future of Work.Bindra has also worked at Mahindra Group as the Group Chief Digital Officer and as a Regional Director at Microsoft India. In 2017, he was named the first 'Digitalist of the Year' by Mint and SAP. He is also a Global Moderator/Educator for Harvard Business, Scholar-in-Residence at the Indian School of Business, and a Partner and Chapter Leader of Singularity University. “I am really excited about the whole idea of Blocktickets and how it aims to transform the ticketing industry. India is a wonderful growing market for NFT, and I believe that Blocktickets, with its early mover advantage, strong founder product fit, MOAT of cinemas and Indian content, will become the name synonymous with NFT based tickets in the country, and across the globe,” he stated.

Suresh Raina To Be The Face Of RummyCulture’s ‘Culture Of Champions’ Campaign

RummyCulture, one of the country’s leading online rummy platforms, has launched the next phase of its ‘Culture of Champions’ campaign, featuring former Indian international cricketer Mr Suresh Raina. RummyCulture—a Gameskraft application—has been providing users with enjoyable skill-based gaming experiences with an emphasis on safety, security, and technology. With the campaign, the company is looking to bring the game to newer generations of players.

Mr Suresh Raina will strengthen the brand’s vision of changing people’s perception of rummy, reaffirming it as a game of skill, like any other sport, that requires mental acumen, concentration and game tactics. A proven champion who knows what it takes to win, Suresh Raina highlights a winning mentality that is at the heart of the campaign.

The campaign sees a TVC being launched during the current IPL campaign on TV, Hotstar, and other digital channels.

Amit Kushwaha, Head - Brand Strategy, Gameskraft, said, “Our latest campaign continues our efforts to introduce rummy to a larger audience and build positive stories around the game. Changing people’s preconceptions through our storytelling, focusing on aspects of skill, concentration, and strategy has always been a priority. And there’s no one better than Suresh Raina to deliver our message and invite people to enjoy online rummy in a safe and secure environment.”

The ‘Culture of Champions’ campaign launched last year and featured sporting legends like Abhinav Bindra, Harbhajan Singh, Mahesh Bhupathi, and Pankaj Advani.

Speaking on his association, Suresh Raina said, “Being successful at rummy requires the same mental skill, concentration, and looking at competitor strategy as judging a difficult situation on the cricket field. RummyCulture’s appeal lies in its focus on becoming the most trusted platform for rummy players and how it brings together players in a fun, easy-to-play environment while constantly testing their skills with real players. I’m glad to champion this ‘culture of champions’ campaign and look forward to the rise of this pure Indian game.”

Watch the campaign video here:

https://youtu.be/ikYQwdE7UFg

Samsung India Consolidates Smartphone Business Leadership In March, Expects Stronger Growth In June Quarter

Samsung, India’s most trusted smartphone brand, has consolidated its smartphone business leadership in the month of March with strong double-digit growth during the month. In the first quarter (January-March, 2022), Samsung’s smartphone business registered 9% value growth over the same period last year.   

“At Samsung, customers are at the heart of everything we do. Our recent launches – the flagship Galaxy S22 series and Galaxy A series – have witnessed strong demand from consumers, making March a record month for us. The exceptional growth in the month of March points to a stronger double-digit growth for Samsung in the current April to June 2022 quarter. Our endeavour is to constantly listen to our customers' feedback – and continue to deliver mobile experiences that empower us all to evolve,” said Raju Pullan, Senior Vice President, MX Business, Samsung India.

"Samsung led the Indian smartphone market in March 2022 capturing 22% shipment volume and 27% revenue share, according to Counterpoint Research Monthly India Smartphone Tracker. Timely portfolio expansion with 5G capability down to M, F & A series and strong uptake of the Galaxy S22 and foldable flagship series helped Samsung grow back to the leadership position. This growth is commendable considering the entire industry is facing supply chain constraints whereas, Samsung leveraging its vertical integrated supply chain expertise and scale could navigate the shortages better. Samsung has gained strong momentum to capitalize and maintain the lead,” said Neil Shah, Vice President of Research, Counterpoint.

Galaxy S22 series has become Samsung's best-selling flagship smartphone in India within a month of its launch. Galaxy S22 Ultra combines the unrivalled power of the Note series and the iconic S-Pen with pro-grade camera and performance of the S series to set the new standard for premium smartphones.  Built with a bold, sustainably conscious design, Galaxy S22 and Galaxy S22+ have dynamic cameras with advanced intelligent image processing to make every moment epic. After a record pre-booking, Samsung is looking to consolidate its market leadership in the premium segment in India by H1, 2022.

Samsung launched five Galaxy A series devices in March - Galaxy A13, Galaxy A23, Galaxy A33 5G, Galaxy A53 5G and Galaxy A73 5G. This five smartphones will strengthen Samsung's portfolio in the mid and high segment, where Samsung is targeting to increase its market share to 40% by H1, 2022. The all-new Galaxy A series gives consumers the power to make every day awesome through AI-powered camera, super smooth & bright display and up to two-day battery life.

Medimix Launches Total Care Shampoo With Natural Ingredients

Medimix, the flagship brand from the renowned AVA group, has announced the launch of its new hair care product, Total Care Shampoo. Enriched with natural ingredients, Medimix Total Care Shampoo is suitable for all hair types.

Medimix Total Care Shampoo is a thoughtful combination of nine natural herbs and other essential ingredients which include Neem, Rosemary oil, Liquorice, Tea tree oil, Datura, Wild ginger, Wheat protein, Bakuchi and Apple cider vinegar. This blend of natural ingredients in a unique formulation helps in minimizing hair fall, controlling dandruff and also helps in conditioning the hair.

While Neem, Rosemary oil and Liquorice are known to strengthen hair and reduce hair fall, Tea tree oil, Datura and Wild ginger contain properties that help in fighting dandruff. This triple-action shampoo also contains Wheat protein, Bakuchi and Apple cider vinegar that conditions the hair, giving it a long-lasting freshness

Speaking on the launch of this new haircare product, Mrs. Lanchana Vivek, Director, AVA Cholayil Health Care PVT LTD said, “We are delighted to launch Medimix Total Care Shampoo in South India. This product is the result of our understanding of the needs of our consumers for a product that not only fights hair fall and dandruff but also has conditioning benefits. We are confident that the ever-evolving consumers will benefit from this high-performance product that packs three benefits into one product.”

Commenting on the launch, Mrs. Pratheeksha Anoop, Director, AVA Cholayil Health Care PVT LTD said, “This Southern foray of Medimix Total Care Shampoo comes at a time where there is an increased trust and confidence in natural ingredients amongst consumers. Strongly rooted in Ayurveda, Medimix Total Care Shampoo uses the goodness of nine natural ingredients and is safe for all hair types.”

Medimix Total Care Shampoo will be available in elegantly packaged 80ml and 160ml bottles and are priced at Rs.65 and Rs.125 respectively. The product will be available at all retail outlets across South India and e-commerce platforms.

About Medimix

Launched in the year 1969, Medimix is the flagship brand of AVA Group. Medimix is available in a wide variety of skin care products ranging from soaps to hand washes. Medimix has been listed as one of the most trusted brands in India, owing to the finesse and quality maintained by the company in their products. With a vast experience of over 50 years in the field of traditional Ayurvedic science, Medimix brings the goodness of 18 natural herbs, thus providing its users with a healthy and glowing skin. Various products hailing from the Medimix brand include Medimix Classic Soap, Medimix Sandal Soap, Medimix Clear Glycerine-Deep Hydration Soap, Medimix Clear Glycerine-Oil Balance Soap, Medimix Clear Glycerine-Natural Toning Soap and Medimix Transparent Soap. Each of these products are made exclusively for different skin types. Medimix also manufactures hand hygiene products which include Medimix Herbal Hand wash, Medimix Sandal Hand wash and Medimix Hand Sanitizer , each having the combined goodness of various Ayurvedic elements.

About AVA Group

AVA Group of companies are manufacturers and marketers for the brand “Medimix”, World largest selling Ayurvedic Soap in the World for the south Indian states of Tamilnadu, Pondicherry, Karnataka, Andhra Pradesh, Telangana & Kerala.The group under the leadership of Dr.A.V.Anoop (Managing Director) has also ventured into various other verticals which includes the brands,  “Melam – Spices & Condiments”, “Kaytra – Hair Care”, “Divine-Personal Care”, “Sanjeevanam – Ayurveda” and “AVA Productions – Movies, Short films”. Melam is a venture that was taken midway by AVA group. Melam strives to provide its customers with new food experiences that amalgamate together with quality and hygiene. Kaytra presents a traditional and healthy solution to common hair problems. Kaytra products have been made with a combination of traditional herbs and flowers which are known to hold the key to a healthy scalp. Sanjeevanam is a natural healthcare center where every individual can experience a natural way of living and thus identify the need of a joyous existence. Apart from Sanjeevanam Centre at Mogapair Chennai, a premium Ayurvedic Hospital, Cochin, Kerala is fully functional with NABH accreditation. It is the first Ayurveda hospital to receive the prestigious Diamond class certification from the Ministry of Tourism, Govt of Kerala. With a truly bespoke approach, upon arrival every guest will experience a consultation with Sanjeevanam’s impressive and experienced faculty of senior doctors. Divine is another skin care range born from the house of AVA. The other business vertical of the group is “AVA PRODUCTIONS, which encompass film production with more than 25 projects which includes movie, short film & documentaries.

Mambalam This Mampazham (Mango) Season As SunnyBee Launches 10th Store In Chennai

·       Rolls Out Remodeled Farm Fresh Produce Store design in Mambalam

·       Introduces its technology innovations for Mambalam residents to enhance their shopping experience

SunnyBee, Chennai’s most popular fresh produce and high-quality food store brand, celebrated the grand opening of its new store in West Mambalam with an array of festivities, including balloons, customer giveaways, and ribbon cutting. SunnyBee at West Mambalam is open seven days a week from 6 am to 9 pm. 

Located at Lake View Road in West Mambalam, the 2000 sq. ft. SunnyBee store houses over 3500 quality products that include fresh produce in fruits, vegetables, dairy, and staples, and the most preferred consumer products in processed food and household products. 

“We are thrilled to celebrate our 10th fresh produce store in Chennai by adding West Mambalam in this Mambalam (Mango) season. Our brand new remodeled design store in Mambalam will differentiate the brand with a fresh, clean aesthetic that is focused on the customer experience. The success of the brand is due to its laser focus on delivering what customers want – a high-quality farm-fresh product at a great price, delivered by a trusted brand at the highest level of convenience. Our simple strategy of always putting the customer first and helping farmers grow drives innovations that increase customer satisfaction.” said Sowmik Banerjee, Chief Operating Officer Retail Franchise.

With a commitment to enhance the customer experience as well as helping farmers to grow, SunnyBee introduced a couple of unique industry-changing technology solutions - Self-Checkout service and SunnyBee Mobile App, that makes it convenient for customers to get products of their choice in their comfort. While the Self-Checkout service provides a safe shopping experience by limiting contact and improving the speed of checkouts, the mobile app will assist people residing in the 1-2 kilometer radius from the store to purchase their choice of products in just 25 minutes. The app also has a “Buzz” feature, with which users can add up to 48 favourite items, enabling them to reorder.

About SunnyBee

SunnyBee, founded in July2015, is a one-stop premium food store that offers a wide assortment of more than 5,000 SKUs across multiple categories like regular & exotic F&V, Dairy, Staples, Indian and International foods. Operating 10 stores in Chennai, SunnyBee Market also conducts SunnyBee Santhai, a farmer and consumer connect platform where farmers sell their produce directly to consumers. Getting a quality product delivered at your doorstep is now more convenient than ever with SunnyBee mobile app and shopping inside the store is safe with Self-Checkout service. For more information about SunnyBee or to find a location near you, visit www.sunnybee.in

Hyper Personalized Messages Via SMS Performs 100x Better Than Standalone Campaigns With Witty One Liners Report

* App Push & Web Push Notifications were the preferred choice of channels by brands, constituting almost 95% of all messages being sent via these routes

2020 brought unprecedented shifts to consumers’ buying behaviors with a digital experience being no longer an add-on, but a necessity. With rapid digitization, brands continue to rely on hyper-personalized experiences that nudge consumers to make a more informed decision with contextual information, and this is reflected in the rate of adoption that customer retention as a practice has seen in the last 12 months. WebEngage’s Omnichannel User Engagement - A Winner’s Playbook has been released with the aim to map out the maturity of customer retention practices and its impact on building enduring businesses.

The WebEngage ‘Omni Channel User Engagement- A Winner’s Playbook’ Report is based on analysis from 400+ Billion messages of which 308 billion were sent out from India alone, and 835+ Billion user events (i,e. Transactions, Content Consumption, Course Completion, Bookings, etc.). The report spreads across 10 industries and 5 regions through the course of 2020-22 spread across enterprises, SMBs and start-ups between January 2020 and March 2022. It serves as a playbook on how brands survived and revived their businesses with contextual, personalized and cross-channel user engagement strategies.

Commenting on the launch of this report, Avlesh Singh, Co-Founder & CEO, WebEngage said, ‘’The advent of technology and digital accessibility means we are no longer in an era of one size fits all. With the amount of data made available to brands, consumers expect hyper personalized experiences. Companies that created customer delight and stood the test of time in the last 2-3 years were the ones that focused on the most crucial business metric- customer retention.’’

Overall key insights from the report include -

From Q1 2020- Q1 2022:

* Indian brands sent 308 billion messages in total to consumers

* E-commerce & D2C industry sent over 8.6 billion messages

* Ed-tech industry sent over 7.1 billion messages

* Indians most receptive to engagement from brands between 10 am to 8 pm

* Push app notifications and Web push notifications emerge as the preferred mediums for customer engagement, given the cost effectiveness involved versus SMS and email marketing and the likes that cost higher

* E-commerce and Ed-tech were two industries that witnessed maximum channel adoption

* Conversion Rate for Contextual Personalised Campaigns was 5.25 times more than that of Blast Promotional Campaigns

* Click Through Rate for Contextual Personalised Campaigns was 1.74 times more than that of Blast Promotional Campaigns

* Whatsapp witnesses highest engagement rate at  an average of 54% in India & APAC

* Level of personalisation preferred by India v/s other countries

E-commerce & D2C industry:

* Between the period of Q1 2020- Q1 2022, adoption rate among brands saw a growth of 57% Quarter on Quarter in terms of the number of messages sent

* Brands belonging to this industry sent over 8.6 Billion messages in the last 9 quarters with maximum messages being sent during July-September 2021 indicating the beginning of the festive season (OR) seasonal sale periods

* E-Comm players placed heavy bets on App & Web Push Notifications constituting almost 95% of all messages being sent via these routes.

* Amongst all channels, In-app notifications saw the highest Average Conversion Rate of 3%

* Contextual Personalized Campaigns via SMS performed 100 times better than Blast Promotional Campaigns

* Emails saw the highest Open Rate with 8% on an average

* In-app notifications had the highest Click Through Rate at 8.3% on an average

Some interesting industry/ sector insights

* E-commerce & D2C industry saw maximum customer engagement with over 8.6 billion messages sent; Edtech brands stand at a close second with over 7.1 Billion messages sent to customers

* Maximum customer engagement was witnessed during the October- December 2021 period indicating the year end sale and special campaign periods

* Across all industries In-app notifications saw the highest Average Conversion Rate

* Contextual Personalised Campaigns via SMS performed better than Blast Promotional Campaigns across the E-commerce & D2C, Ed-tech and BFSI & Fintech industries,

* Contextual Personalised Campaigns via App-push notifications performed better than Blast Promotional Campaigns for the Media & Entertainment Industry while Web-Push notifications performed better for the Travel & Hospitality industries

* In-app notifications had the highest Click Through Rate across E-commerce & D2C,Ed-tech, Media & Entertainment and Travel &  Hospitality industries, while the BFSI & Fintech industry saw the highest click through rates with On-site notifications

* Channels that saw the highest open rates varied across sectors. While BFSI & Fintech tech and Media & Entertainment saw maximum open rates with App-push notifications, SMS performed better for Ed-tech and Travel & Hospitality sectors. Emails gave the highest open rates for the E-commerce & D2C industry while SMS performed better for the Ed-tech industry.

ANNEXURE 

Media & Entertainment industry:

* Brands belonging to this industry sent over 5.9 Billion messages in the last 9 quarters with maximum messages being sent during October- December 2021 indicating year end period for special programming and campaigns

* Media & Entertainment giants placed heavy bets on App & Web Push Notifications constituting almost 96% of all messages being sent via these routes.

* Amongst all channels, In-app notifications saw an Average Conversion Rate of 5.1%

* Contextual Personalized Campaigns via App-push Notifications performed 25 times better than Blast Promotional Campaigns

* App-push notifications saw the highest Open Rate with 40% on an average

* In-app notifications had the highest Click Through Rate at 7.4% on an average

Ed-tech industry:

* Brands belonging to this industry sent over 7.1 Billion messages in the last 9 quarters with maximum messages being sent during January- March 2021 indicating the onset of exam season in the country

* Ed-Tech brands placed a heavy bet on App Push Notifications constituting almost 74% of all messages being sent via this route.

* Amongst all channels, In-app notifications saw an Average Conversion Rate of 3.2%

* Contextual Personalized Campaigns via SMS performed 21 times better than Blast Promotional Campaigns

* SMS saw the highest Open Rate with 59% on an average

* In-app notifications had the highest Click Through Rate at 7% on an average

BFSI & Fintech industry:

* Brands belonging to this industry sent over 2.1 Billion messages in the last 9 quarters with maximum messages being sent during October- December 2021 indicating the year end/ planning for the new year period

* BFSI & Fintech brands placed a heavy bet on App Push Notifications and Web Push Notifications constituting almost 72% of all messages being sent via these routes.

* Amongst all channels, In-app notifications saw an Average Conversion Rate of 12%

* Contextual Personalized Campaigns via SMS performed 59 times better than Blast Promotional Campaigns

* App-push notifications saw the highest Open Rate with 33% on an average

* On-site notifications had the highest Click Through Rate at 7.1% on an average

Travel & Hospitality industry:

* Brands belonging to this industry sent over  4.1 Billion messages in the last 9 quarters with maximum messages being sent during October- December 2021 indicating the year end season for special sales

* Travel & Hospitality giants placed a heavy bet on App Push Notifications constituting over 94% of all messages being sent via this route.

* Amongst all channels, In-app notifications saw an Average Conversion Rate of 3.1%

* Contextual Personalized Campaigns via Web-push Notifications performed 100 times better than Blast Promotional Campaigns

* SMS saw the highest Open Rate with 70% on an average

* In-app notifications had the highest Click Through Rate at 4.5% on an average

About WebEngage

WebEngage is a new age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience. The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. The key clientele includes marquee brands like Unilever, L'Oréal, Bajaj Auto, Unacademy, Myntra, Pluralsight, Pepperfry, Junglee Games, HT Media, FirstCry, eXtra Stores and GoIbibo and many more.