AXISCADES Technologies Introduces WeCareEST – Screening Solution For Elevated Temperature And Vaccination Status

 

AXISCADES Technologies Ltd. [AXISCADES (BSE: 532395 | NSE: AXISCADES], a leading end to end engineering and technology solution catering to the aerospace, defence, heavy engineering, automotive, energy, medical & healthcare sectors, has introduced Temperature Screening Solution based on elevated skin temperature branded as  WeCareEST. The system comprises a self-serving temperature measuring device, a Native App for device Management and Monitoring, and a Web app to access digital logs. This system is used to screen people for entry into offices, factories, schools, restaurants, hotels, hospitals, and other public / private spaces based on temperature for incognito and optionally vaccination status for regular users.

WeCareEST is being developed to help manage people’s entry into premises, monitor temperature, optionally vaccination status, and use the digital logs for footfall analytics and attendance management for extended benefits. The system can be set to Incognito or regular user modes as per the needs of an enterprise/location. The regular mode can be accessed through Virtual ID, RFID, Face Recognition, and keypad and users can access scanned logs with timestamps. The Vaccination status feature enables enterprises to collect vaccination certificates of regular users and visitors and also monitors the vaccination status of its staff   This solution provides APIs to integrate with existing HRMS solutions as required.

WeCareEST solution is helping retail outlets and restaurants screen visiting customers for elevated temperature while the digital logs are used for footfall analytics. Offices and factories are using the device to screen employees, visitors, contractors, and the digital logs can be referenced for attendance, vaccination status, and audit requirements. Hospitals are using the device to segregate persons with elevated temperatures prior to entry into premises. Educational institutions are particularly leveraging the self-serving, auto-sense feature for quick screening of a large number of students.

WeCareEST is already making its mark in the industry and providing comprehensive screening solutions to leading retail, hospitality, healthcare, IT companies, Recreational clubs, and education players across India.

Commenting on the device Mr. Arun Krishnamurthi, MD & CEO, AXISCADES Technologies Ltd. said “The pandemic prompted corporates and communities to act and innovate to prevent the spread of the virus. The team at AXISCADES utilised our technology strengths to harness an innovative skillset to develop this indigenous contactless elevated temperature screening system. WeCareEST is a wireless, contactless, IoT-enabled, easy-to-use system designed to prevent the spread of COVID-19 by offering a quick accurate detection of elevated body temperatures. WeCareEST is one of our many products that align with the nation’s ‘Vocal for Local’ initiative and we intend to take forward this charge with our disrupting digital and embedded engineering space”.

The device includes features such as facial recognition and vaccination status to provide a comprehensive solution for all COVID-related protocol requirements. The Device is evolving to accommodate more features and fine-tune the temperature measurement algorithm. Some additional key features of the product include –

Digital Data – With on-the-device storage and additional cloud-based infrastructure connected to easy-to-use Web, Android, and iOS Applications. WeCareEST offers traceability, temperature statistics, and real-time alerts on any device.

Simple Installation – WeCareEST could be easily powered through a power source or a battery pack.. With Bluetooth-based wireless communication, no additional connections are required.

Safety - WeCareEST provides a contactless measurement system that can be used without the need of an operator and can be tied in with the entry method to restrict access to premises for those with elevated skin temperatures.

3000 plus WeCareEST units are planned to be sold across industries during this year, to ensure safe, reliable, and comprehensive COVID protocol management across public spaces.  

About AXISCADES Technologies Ltd.

AXISCADES (listed on the BSE and NSE) is a leading, end-to-end engineering and technology solutions company creating innovative, sustainable and safer products worldwide. Headquartered in Bangalore with subsidiaries in the USA, UK, Canada, Germany, India, and China; and offices in Germany, France, Denmark, USA, and Canada.

AXISCADES has a diverse team of over 2000 engineers working across 17 futuristic Global Engineering Centres across North America, Europe, UK and Asia-Pacific, striving to reduce the program risk and time to market.  The company offers Product Engineering Solutions across Mechanical Engineering, Embedded Software and Hardware, Digitisation and Automation, System Integration, Tech Solutions, Manufacturing Engineering, Technical Publications, and Aftermarket Solutions.

The engineering solution portfolio covers the complete product development lifecycle from concept evaluation to manufacturing support and certification for Fortune 500 Companies in the Aerospace, Defense, Heavy Engineering, Automotive, Medical Devices & Industrial Product industries. The company is known for its robust system of certifications and best practices that address customer requirements and domain expertise.

Gainwell Engineering Signs Licensing Agreement With Caterpillar To Manufacture Underground Mining Equipment iIn India For Global Market

Gainwell Engineering Private Limited announced the launch of its operations by entering into a technology licensing agreement for underground mining equipment with Caterpillar, world's leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. The agreement will enable Gainwell Engineering to manufacture medium & high seam underground Room & Pillar Equipment to support the growing coal production in India and other countries around the world.  Coal remains the main stay of energy security for India and emerging economies and this initiative will again make the reliable, superior Room & Pillar Equipment available to the global customers. As a part of this agreement, Gainwell Engineering will also supply after-market spare parts and render service support to the existing active population of licensed Caterpillar Room & Pillar Equipment and Highwall Miner.  

Gainwell Engineering is a manufacturing venture of Gainwell Commosales Private Limited (formerly Tractors India Private Limited), a company that has a rich legacy of over seven decades of supporting infrastructural progress in India. The launch of Gainwell Engineering brings to focus the enduring capabilities of the nation to develop as a manufacturing hub. The endeavour will fulfil the nation’s vision to develop a self-reliant India or ‘Atmanirbhar Bharat’.   

Gainwell Engineering would locate its manufacturing business headquarters in Kolkata, India with its plant being set up across 35 acres in Panagarh, West Bengal, India at an investment of ~Rs 500 Crores (approx. US$ 70 Million) that when fully developed will create an employment opportunity of more than 250 people of highly skilled technicians. Gainwell Engineering will manufacture select models of Continuous Miners, Face Haulers, Roof Support Carriers, Scoops / Multi Utility Vehicles, Feeder Breakers and Highwall Miner under Gainwell brand with technology licensing agreement with Caterpillar.  

Commenting on the acquisition, Mr. Sunil Kumar Chaturvedi, Chairman and Managing Director, Gainwell Engineering, said: "We are excited to contribute to a strong industrial manufacturing base in India. Along with our products, services and solutions and people on the ground, we are dedicated to build customer value while helping the customers solve their toughest mining challenges. With the acquisition of the IP license from Caterpillar, our main priority at this stage will be to ensure that our customers experience a seamless transition as we continue to deliver the range of innovative products and exceptional support they have come to expect from Caterpillar. We are bringing together the most experienced people across various nationalities that will help secure our presence in a steadily growing industry." 

Commenting on the agreement, Ms. Denise Johnson, Group President, Resource Industries, Caterpillar said: “We are pleased to transition the medium and high seam underground Room and Pillar equipment, as well as the aftermarket licensing, to Gainwell Engineering.  Gainwell will invest in a state-of- the-art manufacturing facility in India and supply the products globally.  Together, Caterpillar and Gainwell will work to ensure that there is a seamless transition.” 

Gainwell Engineering is committed to provide integrated technology-based solution, ensuring quality and consistency, creating a collaborative and safe work environment for employees and minimizing the impact on the environment. The company is well positioned to capitalize on the substantial growth opportunities in this market in the years ahead.  

ABOUT GAINWELL ENGINEERING PRIVATE LIMITED 

Gainwell Engineering represents the best in designing, manufacturing, marketing and maintaining underground Room & Pillar equipment and Highwall Miner, for the global customer base. The company will also offer products and services related to railways and defence sector. With a vision of becoming a globally recognized, technology driven manufacturing leader, Gainwell Engineering develops and manufactures innovative, safe and sustainable equipment to unlock essential resources and meet the growing demands for infrastructure investments in mining, railways and defence sectors. The manufacturing business headquarters of the company is based in Kolkata, India, while the global business is managed through Gainwell Engineering Global Pte. Ltd., Singapore.  Gainwell Engineering operates through a global network of sales offices, parts warehouses and service rebuild centres in key mining regions around the world and extends exceptional value to all its customers. Gainwell Engineering envisions to drive sustainable progress, helping the customers Gain a better tomorrow.  

3i Infotech Appoints Board Of Directors To Lead The Company Through Its Next Phase Of Growth

* Mr. Sriram V and Dr. Aruna Sharma are the members joining the board of 3i Infotech 

3i Infotech Limited (BSE: 532628, NSE: 3IINFOTECH), a global Information Technology company, committed to accelerating business transformation, has announced the appointment of two new members to its board of directors, with immediate effect to include Mr. Sriram V and Dr. Aruna Sharma, a career bureaucrat and former Secretary Information Technology, as Additional Directors (Non-Executive). With the new board members taking on the advisory role, this move will further expedite the growth journey of the company. 

A people-centric person, Mr. Sriram V joins as a Non-Executive Director at 3i Infotech with a vision of overseeing the people, processes and technology aspects of the company. In his role, he would provide strategic advisory and counsel to 3i Infotech's management team that will help guide the company as it charters through the next phase of growth. With nearly 4 decades of rich, multi-faceted experience covering most IT/ITES domains such as customer support, business development, server/PC and printer manufacturing, S/W operations, IT Infrastructure management and BPO/shared services delivery, he has worked with companies including Hewlett-Packard (HP), DXC Technologies, CGI, CMC Ltd., PCL and Trigyn Technologies. He has held various leadership positions in HP for over 20 years. 

As the Additional Director, Dr. Aruna Sharma will be a Non-Executive board member at 3i Infotech, who opines that the BFSI and public sector companies are increasingly becoming more open to digital adoption and digital transformation. She served in Indian Administrative Service, as Secretary Information Technology and later Secretary Steel in government of India. She was also the Director General at Doordarshan. She has recently authored a book - ‘Dancing Towards the $5 Trillion Economy on Holistic Beat’. At present, she is also the independent director with SRO of MFIN, Welspun Infra, Arjas Steel Pvt Limited and IQuippino. She is a research fellow at the University of Bath in UK and working on accelerating the success and sustainability of SDGs by resorting to common household data base. She is an alumna of Harvard Kennedy School.  

Commenting on the appointments, Thompson P. Gnanam, Managing Director & Global CEO, 3i Infotech said, “As we accelerate towards achieving our aim of being a $1 billion company by 2030, we are extremely delighted to have Dr. Aruna and Mr. Sriram who are both distinguished industry veterans join our board. With their immense expertise, passion towards technology and collective experience, they will be able to steer the company and lead us through the next phase of growth. Their valuable insights will also help attract the industry’s best talent for 3i Infotech.” 

This announcement comes at the back of the company’s recent senior level appointments that include Sax Krishna as Chief Growth Officer, Sudeep Nadkarni as Chief Revenue Officer- Strategic Business and Sushant Purushan as EVP & India Business Head, Cloud First & Digital, IMS leadership team. The company also recently made the announcement of hiring 500 people for its new BPO division in Hyderabad, to boost its India operations. 

About 3i Infotech  

Headquartered in Mumbai, India, since inception in 1993, 3i Infotech has been committed to driving business value across multiple industry verticals. 3i Infotech, today, has emerged as a leading name in propelling the current wave of digital transformation initiatives, with deep domain expertise across BFSI, Healthcare, Manufacturing, Retail and Government sectors. The Company has over 4500 employees in 32 offices, 15 countries and across 4 continents. With a wide range of IT services, 3i Infotech has successfully transformed business operations of 1,200+ customers across 50 countries. The Company has a very strong foothold and client base in geographies like North America, India, Asia Pacific, Middle East and Kingdom of Saudi Arabia. 

Website: https://www.3i-infotech.com/

MaxiVision Announces Its Foray Into Tamilnadu & Karnataka Markets

* With The Trust Of 5 Million Patients, The Group Plans To Expand To Tamilnadu And Karnataka

* To introduce Femto Robotic cataract, the state of the art technology for the first time in Central Tamilnadu

MaxiVision Eye Hospitals, one of the largest eye care networks in Telangana & AP, with 25 Super specialty eye hospitals, and over 70 full-time eye care surgeons, have announced their expansion plans to neighbouring states, Tamilnadu, and Karnataka. With over 27 years of stellar practice in the states of Andhra and Telangana, the group is the first choice of quality eye care with superior technology, for the population of these two states.

Speaking on the occasion, Dr.GSK Velu, Chairman of MaxiVision Eye Hospitals said “ MaxiVision is one of the most respected brands in South India with ethical practice and stellar patient care services. With the trust of 5 million patients, the group had plans to expand with the same philosophy to other states of South India. The expansion plan was set back for a while in the process of bidding for Vasan Eye Care, which the company has withdrawn due to various reasons. Reason to go independently as a brand is to preserve the brand ethics, philosophy aiming to give the best care to the patients in ethical standards and affordable treatment charges. Now with our own expansion plans, we are starting off with one Super Specialty eye hospital in Tiruchirappalli, and expanding to other districts of Tamilnadu within the next 6 months. We are fortunate to have the leadership of Dr.Shibu Varkey, one of the leading ophthalmologists in Chennai, with over 25 years of experience and performed over a lakh of surgeries. Dr. Shibu Varkey, as Regional Medical Director, along with his team of 8 other surgeons, and experienced management professionals will head the Trichy Cluster, which will spearhead our aggressive expansion plans in entire Tamilnadu. In phase 2 we will enter Karnataka, and Kerala, along with our organic expansion in other districts of AP & Telangana”.

Mr.Sudheer, Group CEO of MaxiVision eye hospitals, said “ MaxiVision Tamilnadu, the expansion plan is the beginning of an aggressive expansion plan in 2023 to Southern states. MaxiVision will set up Super Specialty Tertiary care eye hospitals, in potential districts of Trichy, Salem, Madurai, Coimbatore, and Chennai, as hub centers supported by spoke Secondary care eye hospitals, around these hubs in Tanjore, Kumbakonam, Perambalur, Erode, Namakkal, Dharmapuri, Tuticorin, Tiruppur, Pollachi, Vellore, and Hosur, within this year. In the year 2023, we will also start our first hospital in Karnataka, in Bangalore. This aggressive expansion plan will add 14 hospitals next year to the group, led by a team of 48 doctors and around 1000 patient care teams to give exemplary patient care in these hospitals. Tertiary care centers will have all advanced technology in eye care, like Higher-end cataract surgeries, Robotic cataract surgeries, Lasik, and refractive surgeries, Vitreo Retina surgical stations, and Diabetic eye care services. All centers will have state-of-the-art diagnostic facilities, optical outlets, and pathology services through our group company Neuberg Diagnostics. We are also in the process of engaging key doctors in Bangalore and other potential districts of Karnataka, along with districts in North Kerala, with senior surgeons to head the hospitals in these states. The group believes in operating hospitals, with experienced super-specialty ophthalmic surgeons, who can deliver the best quality vision for every patient. The expansion will help the quality eye care practice of many ophthalmologists, in the region, supported by the best technologies available in the world. MaxiVision will preserve the service motto, by ensuring all economic segments of the patients, get the best treatment for their eyes with the best technology’

Dr.Shibu Varkey quoted “ I am very happy to join the journey of MaxiVision in Tamilnadu after 25 years of my practice with Joseph Eye Care Hospitals, and Vasan Eye Care as Cataract and Refractive Surgeons. Over 1 lakh patients who have evinced trust in my capabilities, will now have access to the best of the best technology, for treating the entire gamut of eye diseases in a very pleasant patient care experience. I assure you of my best services to all those patients who have been visiting me, that MaxiVision is going to add wings to my ambition and dream of getting the best technology eye care combined with ethical and quality surgeries of me and my team of doctors. I am also elated to know that the expansion plans of MaxiVision will give lives to thousands of people who have lost jobs and careers due to various disturbances in these towns. My services will be available in Trichy, immediately, and within the next 3 months in Tanjore, Kumbakonam, and Perambalur.

Dr.Kasu Prasad Reddy, Founder, and Co-Chairman of MaxiVision Group proudly said “ I am very happy to see the growth of MaxiVision to other regions in South India. I have always believed that good doctors make good hospitals, and Tamilnadu expansion is rich with experienced doctors which is a key success factor to gain the trust of the people in eye care services. Dr.Shibu Varkey and his team will add a lot of value to our existing large family of 70 other doctors, who are contributing a lot to improve vision for a large population in various regions. MaxiVision always had been known for technology. Now Tamilnadu hospitals will also get the best of the latest technology in eye care at affordable rates. I wish all the best to the entire team in this growth”

MaxiVision Super Speciality Eye Hospitals are renowned for blending traditional hospitality with state-of-the-art ophthalmic care. Offering specialized treatment, we are the first choice of local & international patients and important celebrities alike. MaxiVision has been swiftly moving towards its goal of achieving excellence by providing equitable and efficient eye care for everyone.

o9 Solutions Collaborates With IIT Kharagpur And NITIE To Drive R&D On AI-ML Technologies

o9 Solutions, a leading enterprise AI software platform provider for transforming planning and decision-making, has today announced its collaboration with IIT Kharagpur and NITIE to drive R&D on AI-ML technologies. The o9-IITKGP-NITIE Program is a cohort-based research program with the common goal of creating high quality research papers in the field of AI-ML by using the o9 Platform, which will foster immediate adoption by the industry.

Dr. Narasimha Kamath (PhD, IIM Calcutta) Senior Vice President - R&D, o9 Solutions and Prof. Manoj Kumar Tiwari (FNAE, FNASc, FIIIE, FIISE, and FIETI) Director, National Institute of Industrial Engineering (NITIE) will be guiding the entire collaboration.

o9 will host research projects in association with the various departments at IIT Kharagpur and NITIE. It will also provide students an opportunity to participate in research initiatives where they will be provided with real world complex/large datasets and would run new generation algorithms to improve forecasts, hence facilitating a better demand planning process. This collaboration aims to bring together a world class pool of expertise in both industry and academia, enabling students from IIT KGP to work on other next generation and cutting-edge technologies. o9 will provide research scholars with an access to the company’s SaaS platform, and software for the educational curriculum for skill development at these institutes too. As part of this relationship o9 will also provide exciting career opportunities to students from these prestigious universities.

“Sales forecasting is of utmost importance for inventory management to increase profit and reduce inventory holding and storage costs. There are many off-the-shelf forecasting algorithms available in the market. ‘Temporal Fusion Transformers for Interpretable Multi-horizon Time Series Forecasting’ is a unique research project which incorporates feature functions of products in demand planning. The research students implemented and ran this Forecasting on o9 platform, and we are seeing very promising results on large customer datasets”, stated Dr. Narasimha, Senior Vice President - R&D, o9 Solutions.

“Due to the large number of commodities and the complexity of the market, understanding the sales behavior of the retail industry is very crucial. Hence finding the optimal inventory requires accurate modeling and forecasting of a retail company. Along with that the availability and relevance of historical data, selection of key factors, the time period to be forecast, degree of desirable accuracy and cost-benefit are crucial for market prediction. The main focus of this research collaboration is to apply advanced AI/ML techniques for better forecasting of sales,” said Rony Mitra, Research Scholar, Department of Mathematics, IIT Kharagpur.

“As organizations look to modernize and optimize processes, machine learning is an increasingly powerful tool to drive automation. This meaningful collaboration between o9 solutions and eminent academic institutions like IIT KGP and NITIE will foster innovation and growth in new technologies. As India ushers in the era of digitization, it is in the enviable position of having a young tech-savvy population ready to apply its learnings in key fields such as AI and Big Data to solve major challenges of different technological sectors. Premier institutions like IIT KGP and NITIE will engage young researchers to apprehend and solve practical industrial problems that will provide institutional knowledge about a given process. Such symbiotic relationship benefits society, stimulating a trained workforce providing today’s most pressing challenges and creating a technological advantage to improve industries gaining competitive advantage in the marketplace.” said Prof. Manoj Kumar Tiwari, Director, National Institute of Industrial Engineering (NITIE).

o9 also collaborates with incubators at leading Indian universities to strengthen regional research and innovation ecosystems in AI / machine learning space and provides mentorship and capacity for building these next generation solutions. This partnership is part of o9’s social impact initiative and aligns with the sustainable development goal of “Partnership for Goals”.

About o9 Solutions, Inc.

o9 Solutions is a leading AI-powered platform for integrated business planning and decision-making for the enterprise. Whether it is driving demand, aligning demand and supply, or optimizing commercial initiatives, any planning process can be made faster and smarter with o9’s AI-powered digital solutions. Bringing together technology innovations—such as graph-based enterprise modeling, big data analytics, advanced algorithms for scenario planning, collaborative portals, easy-to-use interfaces, and cloud-based delivery—into one platform. For more information, visit www.o9solutions.com.

About IIT Kharagpur

IIT Kharagpur is one of the top institutes of India. Established in 1951, the institute is the first of the IITs to be established and is recognised as an Institute of National Importance. In 2019 it was awarded the status of Institute of Eminence by the Government of India. It is recognized worldwide as a leader in the field of engineering education and research. To know more visit www.iitkgp.ac.in

About NITIE

National Institute of Industrial Engineering (NITIE) is one of the top institutes of India. National Institute of Industrial Engineering offers post graduate diplomas in various fields of management and industrial engineering. It also offers doctoral level fellowship programs. Annually, NITIE trains over 2000 professionals through its various week long Management Development Programs (MDPs) and the unit based programs (UBPs) in different areas of Industrial Engineering & Management. To know more visit www.nitie.ac.in

IIHM’s International Young Chef Olympiad A Great Success Story

The 8th International IIHM Young Chef Olympiad (YCO) organised by the International Hospitality Council (IHC) and hosted by the International Institute of Hotel Management (IIHM), YCO 2022 was a resounding success. YCO, the World’s Biggest Culinary Battle was a seven day event that was held across six continents and 24 time zones.  IIHM Global Campus, Kolkata was the nerve centre of all the action that was happening on all seven days of the mega culinary event. YCO 2022 was a larger and more inclusive edition because the whole event happened virtually.

This year IIHM Young Chef Olympiad 2022 winner was Matteo Cignetti from Italy. He has been awarded a gold trophy, certificate and cheque for USD 5000.  The silver went to Chong Jia De of Singapore took the Silver place and Halldor Haflidason of Iceland bagged bronze.

The winners names were announced via video conference by Prof David Foskett,chairman of the Jury, YCO and Padma Shri Awardee & principal judge of YCO Chef Sanjeev Kapoor

Speaking at the grand Finale Dr Suborno Bose, CEO, International Hospitality Council (IHC) and Founder, YCO said, “YCO 2022 has been exemplary in showing how we can beat a pandemic and the obstacles that it brings with it and we have done it together. This has been an incredible YCO with the support of the countries, mentors, judges and everyone who was involved. It has been tough for everyone including those who have even tested Covid positive during the competition. YCO 2022 has shown the light of hope and positivity to the hospitality industry and I think this is the beginning of good days again. We are absolutely committed to the UN SDGs and we are also proud and grateful to the UNWTO Secretary-General, Zurab Pololikashvili for his support. This YCO was dedicated to the SDGs and it is an honour to be able to be associated with these goals.''

YCO 2022 theme was very important and significant that aims to achieve the United Nations 17 Sustainable Development Goals (SDGs). A special award, the Zenobia Nadirshaw Diamond Research Award, went to students who had done research on the SDGs and how to achieve them to make the world a better place to live. Four awards in this category went to Kenya, Bangladesh, India and Italy.

Connecting over 50 countries of the world through state-of-the-art technology and infrastructure, YCO22, was one of the biggest in size and scale with 176 cameras catching all the action of 40 participants, 200 judges, 150 hospitality stalwarts.

Besides the top three, YCO 2022 had a long list of special category winners. The Plate Trophy round held the next best ranked between 11 to 20 in the competition went to Gayane Simonyan of Armenia. The Kitchen Cut Management Award went to Switzerland. The Best Vegetarian Dish went to England while the Best Crème Caramel Dish went to Bulgaria.

Six Mentor Awards were given away based on each of the mentor’s recommendations about their respective participants. The awards went to Nigeria, Canada, Italy, Nepal, Spain, and England. The six Best Young Chef Ambassador Awards went to India, Mexico, Switzerland, Iceland, Greece, and Namibia. Participants were also marked on Best Hygiene and Kitchen Practice maintained during competition and this award went to four participants from Greece, Iceland, Iran and Nepal. The Best Knife Skills Award went to four participants from Iran, Italy, Canada and Namibia.

Two special awards of The Spirit of YCO 2022 went to Kulsum Hussin, CEO, Welcome Skills International School of Hospitality, Bangladesh and Chef Andreas Mueller, Programme Director (International Cuisine) at VTC, Hong Kong, who is also one of the chief judges at YCO 2022.

Joyville Shapoorji Housing Ropes In Former Indian Cricket Captain Sourav Ganguly As Its New Brand Ambassador

Joyville Shapoorji Housing, the aspirational housing brand of the Shapoorji Pallonji Group, has roped in the former captain of the Indian cricket team- Sourav Ganguly as its Brand Ambassador.  

As part of the association, Sourav Ganguly will lead the brand campaigns of the company and portray Joyville Shapoorji’s core values to the home buyers. The former captain of the Indian National Cricket Team who is also known as ‘Dada’ is a household name in India for his positive attitude, leadership qualities and dependable nature.  

Commenting on the association, Mr. Sriram Mahadevan (MD, Joyville Shapoorji Housing) said, “We are delighted to appoint Sourav Ganguly as our brand ambassador. He is our first choice because of his dynamic personality, leadership qualities and reliability. We are confident that with this association, we will be able to reach out to our target audience, more meaningfully.”  

Commenting on the association, Mr. Sourav Ganguly said, “It is my pleasure and honour to be associated with Shapoorji Pallonji Group and be the face of brand Joyville. It is a historic association for me because Shapoorji Pallonji has a legacy of excellence. Their 156-year-old business speaks volumes of the legacy, quality, and class of the brand. The brand has its presence in India and overseas creating iconic landmarks. I am proud to be associated as a brand ambassador of Joyville Shapoorji Housing. This association is special to me, and I hope it will enable Joyville to scale new heights.” 

Joyville will be launching the new brand campaign soon with Sourav Ganguly which will be amplified through a 360-degree marketing approach. 

Joyville Shapoorji Housing is a USD 200 million platform dedicated to developing accessible aspirational homes in India. It has been jointly created by Shapoorji Pallonji, Actis, International Finance Corporation (an arm of the World Bank) and Asian Development Bank. The housing platform has so far launched six housing projects called Joyville Howrah (near Kolkata), Joyville Gurugram, Joyville Virar (near Mumbai), Joyville Hinjawadi (Pune), Joyville Hadapsar Annexe (Pune) and Joyville Sensorium (Pune).   

Known for embracing its values like transparency, reliability, trust, and confidence at the core of everything they do, the brand Joyville offers not just homes, but a way of life that empowers residents with the best of everything. 

Backed by the rich legacy of Shapoorji Pallonji Group, Joyville is committed to designing aspirational homes across key markets. The brand has not only focused on building robust communities but also curating an upgraded lifestyle for young aspiring Indians. Joyville is passionate about crafting each home with perfection and adhering to the highest standards of quality and efficiency. 

About Joyville: 

Joyville is a USD 200 million platform by Shapoorji Pallonji, ADB, IFC and Actis to develop aspirational housing projects in India. It has already launched Joyville Howrah (near Kolkata), Joyville Virar (near Mumbai), Joyville Hinjawadi (near Pune), Joyville Gurugram. Joyville Hadapsar Annexe is the fifth project of this platform.