Moov Launches Its New Campaign- ‘Zindagi Ke Beech Dard Na Aaye’

* Campaign focuses on women who push their boundaries to achieve their dreams

Moov, India’s No. 1 pain relief cream brand launched its new campaign- ‘Zindagi Ke Beech Dard Na Aaye.’ The two films for the two brand variants - Moov and Moov Strong aim to inspire women across ages to pursue their dreams and aspirations where body pain will not be a deterrent in any way. The films with a strong women narrative also highlight how families can help one another fulfil their ambitions.

Moov since its launch in India in 1986 has been supporting women and identifying their needs for products which can help them push boundaries. The brand with its wide appeal with both men and women is looking to support individuals who are pushing themselves beyond a point leading to discomfort and body pain. It has been striving to ‘Moov Up’ and help every person who is dealing with physical pain with a product that can help them feel better and to lead a pain free life. Moov launched its variant with Diclofenac sodium in 2019 to address acute pain that helps provide quick relief.  

Mr. Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt, “Since its launch, Moov ads have been focused on women who would stop at nothing, no matter what challenges or pain they encounter in their path to reach and fulfil their ambitions. This campaign yet again is a celebration of women and families who stand by each other and come back ‘Strong’er despite any hurdles that they may face. While our products can be effectively used by any individual experiencing pain, our ads in a small way pay a tribute to all those women who constantly do that extra bit to make their own dreams and the dreams of their loved ones come true.”

Mr. Kapil Batra, Creative Head, Delhi, McCann Worldgroup, “Moov has always believed that pain should never come in the way of our pursuits. Continuing with this thought, our new campaign is an ode to today’s woman, who would like to chase goals come what may. The two stories capture this and shows how Moov enables our women protagonists to live their life just the way they want to, i.e. being unstoppable.”

Moov, with these two carefully crafted narratives for Moov and Moov ‘Strong’ is looking to strike a chord with women and men who realise the contribution of a woman in their lives.

The new film for Moov is an emotional take on how mothers push their boundaries to ensure that their children achieve their dreams and nothing including their own pain will stop them from doing their bit. The Moov Strong TVC showcases a brother-sister relationship where the sister’s sprained ankle prevents her from competing in a bike rally. Both ads have their families coming together to care for them and highlight how with Moov’s warmth, life does not stop. The tagline ‘Zindagi Ke Beech Dard Na Aaye’ being very apt in both commercials.

TVC Link:

https://youtu.be/b3eOtgE3W04

https://youtu.be/7aWmkuvt5rQ

Agency: McCann World group

Production house: Little Lamb Films

Producer & Editor: Avishek Ghosh

Director: Bauddhayan Mukherji (Buddy)

DOP: Gaikar Sarkar

Music: Amar Mangrulkar

Sound Engineer: Darshan Nair

Moov pain relief cream is made using 100% Ayurvedic ingredients that contribute to the pain-relieving process, helping you get rid of pain quickly. It contains 4 active herbal ingredients that works to give your muscles relief from pain. A 15g tube of the Moov Base is priced at INR 65. While Moov Strong is an over-the-counter product available at pharmacies across India. A 30g tube of the Moov Strong is priced at INR 125. Moov is currently available in three formats – cream, gel, and spray. 

About Reckitt:

Reckitt* is the global leading consumer health and hygiene company. Driven by a purpose to build healthier lives and happier homes, RB has operations in over 60 countries. From the foundations of wellness and infant nutrition to the fundamentals of a hygienic home, its global brands help people live healthier, happier lives. RB has world leading Power brands which include household names such as Dettol, Harpic, Lizol, Veet, Durex, Strepsils, Mortein, Vanish, Air Wick, Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Scholl, Clearasil, Finish, Calgon, Woolite. RB’s unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 RB employees worldwide.

Mphasis Ltd: Blink UX To Strengthen Experience Offerings And Hi-Tech Business

HOLD

CMP: Rs3197  |  Target Price: Rs2900

■    Mphasis has acquired Blink UX, a US-based user experience research, strategy, and design firm, for a cash consideration of up to USD94mn (~2.7x EV/Sales on a CY21E basis), including earn-outs. Blink UX works with some of the world's leading enterprises to create transformative digital products, brands, and experiences.

■    Deal rationale: The acquisition of Blink will boost Mphasis's experience competencies with end-to-end capabilities in user experience research, strategy, design, and implementation. Blink also brings marquee logos (Facebook, Amazon, Google, Microsoft, NASA, Dell, HP, T-Mobile, etc.) in technology and consumer industries, with an average ~10-year relationship and strong synergy potential in the Hi-Tech and BFS verticals. The acquisition is expected to be revenue-accretive and in line with Mphasis's Front2Back transformation and growth strategy. Management indicated that Mphasis Tribes and Services that benefit from Blink contributed ~70% of its FY21 deal pipeline. It will help Mphasis to expand the addressable market in its Direct accounts, which augurs well for growing revenue from these accounts. The integration of Blink's leadership team will further strengthen Mphasis's leadership team as well.

■    Deal structure and timeline: Mphasis Corporation, USA, a wholly owned subsidiary of Mphasis, has signed the definitive agreement in nature of agreement for Plan of Merger between Mphasis Corporation and Blink Interactive, Inc. The acquisition was closed on September 21, 2021.

■    Financials: Blink is expected to post revenues of USD33-35mn for CY21. It has delivered ~42% revenue CAGR over CY17-20 (partly aided by small acquisitions). The acquisition is margin-accretive on a standalone basis (it operates at higher gross margins than Mphasis's ~30% and even slightly better EBITDAM/EBITM). However, intangible amortization charges and performance-based retention costs are expected to impact combined entity EBITM by ~100bps for the first two years (~USD15-17mn impact each year). Management indicated that both these factors would evenly contribute in the first two years, assuming amortization of intangibles over five years and retention payment costs in the next two years.

■    Brief profile of Blink UX: Blink Interactive, Inc., headquartered in Seattle, Washington, was founded in 2000 and provides design consultancy services around user experience, user research-based software product design and strategy, and customer experience design for marquee brands. Blink has over two decades of expertise using its Evidence-driven Design process to define digital user experiences for clients. Blink has more than 130 employees and has additional studios in Austin, Boston, San Diego, and San Francisco. It had 65 clients as of CY20 and ~90% of its revenues came from born-digital companies and the rest from BFS, consumer, telecom, and other verticals.

■    Our view: The acquisition will add marquee logos in Hi-Tech and expand Mphasis's design & experience capabilities. TAM for the upstream user research, strategy and design is estimated to be USD24bn and is growing at 25-30% p.a., i.e., 4-5x the overall IT services market. Cross-selling opportunities among the existing client base and access to marquee logos augur well for revenue growth in the medium term. Given the size of the acquisition (1-2% revenue accretion/2-3% EBIT cut due to retention payment and amortization charges in FY22), we do not expect any meaningful revision to our earnings estimates. We have a Hold rating on the stock with a TP of Rs2,900 (29x Sept'23E EPS).

Salesforce Launches Health Cloud 2.0, A Connected Platform To Help Deliver Health And Safety From Anywhere

* With Health Cloud 2.0, any business or government can bring people together more safely and deliver care from anywhere, helping support the health of employees, customers, and communities

Salesforce (NYSE: CRM), the global leader in CRM, today announced Health Cloud 2.0, technology designed to empower businesses and governments to deliver better health and safety for their employees, customers, and communities. 

As we navigate a future that’s a hybrid of digital, in-person, and on-site, focus has shifted to ensuring health, safety, and effective business operations in the new normal — which is key to building trust and business continuity. Now, COVID-19 testing, vaccination, contact tracing, wellness assessments, and delivering healthcare from multiple settings are critical as organizations in every industry are looking for ways to be together safely with their customers and employees. 

Salesforce understands these needs intuitively. This week the company is deploying Dreampass, a new part of the Health Cloud 2.0 portfolio, at its three-day, hybrid digital and in-person Dreamforce conference. Dreampass enables robust and scalable COVID-19 safety protocols for in-person attendees, including managing proof of vaccination, integrating with testing vendors, and delivering automated personalized communications throughout the process to help ensure a safer environment for attendees, staff, and the community.  

“Every company is eager to be together safely with their customers, prospects, employees, and partners as they look to get back to growth and combat digital fatigue”, said Sarah Franklin, President and Chief Marketing Officer, Salesforce. “We built Dreampass, powered by Health Cloud 2.0, to bring our community together safely in San Francisco for a special in-person experience unlike anything else in the world.”

Empowering connected experiences for health and work

The Health Cloud 2.0 portfolio of products will be available to any business in any sector: 

Dreampass is designed to help deliver safer in-person events for employees, customers, and communities. Capabilities including attendee registration management, COVID-19 vaccine and/or testing status verification and testing vendor integration to help issue testing kits. Dreampass then allows admission upon integrated test results with a personalized QR code. In the case of protocol changes or possible exposure, notifications and messaging also can be sent to the attendee directly.

Contact tracing allows organizations to manually contact trace more safely and securely by collecting only limited, necessary data from individuals who are infected or potentially exposed and creating visual maps of contacts to monitor for potential outbreaks.

Vaccine management helps governments and organizations manage vaccine programs at scale quickly, including inventory management, appointment scheduling, outcome monitoring, public health notifications, and more.

Value-based care from anywhere enables healthcare organizations to personalize patient experiences and deliver hybrid healthcare experiences in multiple care settings. It is also designed to help bring care teams together to achieve better patient outcomes, helping to improve business productivity and public health operations.

“Since the beginning of the pandemic, we’ve made it a priority to address this global crisis, sourcing 60 million pieces of personal protective equipment for hospitals around the world, providing contract tracing for millions of people, and powering the delivery and administration of over 100 million doses of vaccines,” said Kevin Riley, SVP and GM, Healthcare and Life Sciences, Salesforce. “With Health Cloud 2.0, we're continuing to enhance our capabilities around care from anywhere, digital health credentialing, contact tracing, vaccine management, and more so that employees, customers, and communities can succeed in the new normal.”

About Salesforce

Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, artificial intelligence, voice and blockchain—to create a 360-degree view of their customers. 

Hyundai Electronics Launches “4K Ultra HD Smart LED TVs Powered By webOS TV” In Indian Market

Hyundai Electronics, one of the fastest growing Indian consumer durables brands introduced its new range of “4K Ultra HD Smart LED TVs powered by webOS TV” with ThinQ AI voice recognition and Magic Remote. Backed by ARM CA55 1.1 GHz Quad core processor, the 4K UHD Smart LED TVs are four times faster than conventional TVs.  Available in 3 models, 43 inches, 50 inches and 55 inches at leading retail stores across India and on its official website www.hyundaice.in packed with amazing features like, 1.5GB RAM, 8GB internal storage, dual band WiFi, ALLM (Auto Low Latency Mode), MEMC Motion Estimation and Motion Compensation), 

Miracast and 2 Way Bluetooth and many more advanced features, building the most intuitive and enjoyable user experience. The technological advancements ensure faster web browsing, seamless multi-tasking & accurate performance.  Further, webOS TV smart interface ensures endless entertainment, on the content store, with infotainment apps; including Netflix, Amazon Prime, YouTube, Disney+ Hotstar, SonyLiv, Zee5, amongst others.  A wide range of games in the content store allow the gamers to have an immersive experience.   

Giving breathtaking theatre like experience with visuals in 1.07 billion colors & ultra-high-definition picture quality, the 4K Ultra HD Smart LED TVs are augmented with impeccable audio experience with 20W surround sound box speakers coupled with Dolby Audio sound technology.  

Speaking on the launch of 4K Ultra HD Smart LED TVs with webOS, Mr. Abhishek Malpani, COO, Hyundai Electronics, said, “With the aim to give our customers an immersive, smart and advanced TV viewing experience, Hyundai Electronics has chosen to break the barriers and offer webOS TV as the most advanced and proven smart TV operating system. Built with signature AI technology and integrated content services from LG, our 4K Ultra HD Smart LED TVs powered by webOS TV will prove to be a game changer for the Indian audience who will now get the new definition of TV viewing experience.”  

Additional Details: 

webOS is advanced and proven smart TV OS that offers consistent enjoyable viewing experience and gives quality UI bundled with, agile functionality for both streaming content and interacting with smart homes  ThinQ AI provides suggestions and recommendations for music, movies and more accordingly. Its intelligent edit lists the apps and programs as per the past choices and frequency of the usage.  

About Hyundai Electronics India 

Established in India in 2018, Hyundai Electronics India offers wide range of consumer electronics and home appliances like smart LEDs, air conditioners, washing machines, and refrigerators. The company has been consistently investing in innovation and introducing technologically advanced products while working in areas like artificial intelligence, technological prowess, smart supply chain, logistics, and energy-efficiency. The company committed to expand and invest in the Indian market. It offers its products through its established distribution & retail network besides its website www.hyundaice.in 

Hyundai Electronics India Products: 

LED TVs - 24” to 65” | Refrigerators- 45 L to 563 L | Washing Machines- 6.2Kg to 10Kg (semi/fully automatic and top loaded) | Wall Mounted ACs –Split & Inverter (fixed speed and inverter series) 1 T, 1.5 T and 2 T | Bluetooth Trolley speaker- audio range. 

TVS Motor Company Releases ‘A Silent Revolution’, A Book To Mark 25 Years Of Srinivasan Services Trust’s Work In Rural Development

 

*   The book is published by HarperCollins India and authored by Ms. Snigdha Parupudi

*    The book unveiled by Thiru M.K. Stalin, Hon’ble Chief Minister, Tamil Nadu

Commemorating 25 years of its journey, Srinivasan Services Trust (SST), the social arm of Sundaram-Clayton Limited and TVS Motor Company, announced the release of the book - ‘A Silent Revolution- The Journey of the Srinivasan Services Trust’.  Published by HarperCollins India, the book is authored by Ms. Snigdha Parupudi, who has crafted an empathetic narrative around rural communities who have completely transformed their lives to become self-sufficient and empowered. The book was unveiled by Thiru M.K.Stalin, Hon’ble Chief Minister, Tamil Nadu. The first book was presented to Thiru M.K. Stalin, Hon’ble Chief Minister, Tamil Nadu by Mr. Venu Srinivasan.

‘A Silent Revolution- The Journey of the Srinivasan Services Trust’ introduces readers to SST’s inspiring journey of being an enabler of this transformational change in underserved rural communities. The story shares inspiring examples of how SST has been consistently working towards enhancing the socio-economic status of the underprivileged in rural India. The book also chronicles the exemplary interventions of the Trust across six key pillars: economic development, environment, social & cultural development, infrastructure, healthcare, and education, helping improve the lives of rural communities.

Mr. Venu Srinivasan, Chairman, TVS Motor Company & Managing Trustee, Srinivasan Services Trust, said, “Twenty-five years ago when we set up SST, we were not quite sure how our social work would shape up. Our premise was centred around the group's guiding values of maintaining Trust, building Value, and being of Service to the community. We wanted to be enablers of sustainable development. This book  is a testament to the dignity, prosperity and hope that Srinivasan Services Trust has created by working tirelessly with local communities.  I express my heartfelt gratitude to Ms. Snigdha Parupudi, who, through this book, has created a window into this transformation.’’

Underlining the philosophy of TVS Motor Company and its founders, the book encapsulates SST’s patient and progressive approach thatadopts management concepts to create self-sufficient and prosperous rural communities. The author has also beautifully captured anecdotes from beneficiaries and SST’s field staff, which provides a ringside view on how positive change happens and what is needed for the transformation.

Mr. Srinivasan further added, “Just like the tiny drops of water that finally flow in the mighty river Amazon, it is not the hundreds of people working in SST, it is the thousands of people in the villages working for themselves who make this powerful change possible. That is what we are really harnessing.  My hope, as we keep expanding our footprint in villages, is that our work will inspire other business groups to explore our programme of scalable, sustainable development for those who need it the most.”

Ms. Snigdha Parupudi, Author, ‘‘A Silent Revolution- The Journey of the Srinivasan Services Trust’ said, “In the course of writing this book, I have been moved by the power and simplicity of the work being done by the Srinivasan Services Trust. It has been a privilege to spend time with SST’s staff and the resilient communities they work with. There’s an old-world sincerity that I associate with TVS Motor Company that runs through SST. What they have accomplished in such a quiet, understated manner is nothing short of revolutionary. Today, more than ever, I believe the world needs these stories of hope and possibility.”

SST’s model to transform attitudes and change communities empowers India’s underserved – living in its villages, left out of the economic boom of the past few decades. This book comes at a time when Corporate Social Responsibility has the potential to help create a new India. It illustrates just how a pioneering, well-organised programme can change lives for the better. The book will be available on this link at Amazon India.

Profile of Author:

Ms. Snigdha Parupudi grew up in western Canada and Southern India. She is a gold medalist from Madras University and has experience working in the social sector. She is interested in issues of inequality, displacement and urban life, especially their effect on women. Her work has been published in Parabola, National Geographic Traveller, Open Magazine, and various leading dailies. Snigdha lives in Chennai with her husband and two cats. This is her first book.

About Srinivasan Services Trust

Srinivasan Services Trust (SST), a non-profit, non-governmental organisation promoted by Sundaram-Clayton Ltd. and TVS Motor Company Ltd., has been carrying out rural development activities since 1996. SST is working in thousands of villages spread over in five States of Tamil Nadu, Karnataka, Andhra Pradesh, Himachal Pradesh and Maharashtra. SST's holistic approach focuses on critical areas of Economic Development, Health, Education, Infrastructure, Environment and Social and Cultural Development in the villages.

Nutanix And Citrix Team To Power Future Of Work To Help Customers

* Partners Join Forces to Help Customers Deliver Secure, Reliable Work from Anywhere

Nutanix (NASDAQ: NTNX),a leader in hybrid multicloud computing, and Citrix Systems, Inc. (Nasdaq: CTXS) are joining forces to help their customers deliver it. The two companies are announcing a strategic partnership through which they will provide secure, on-demand, and elastic access to apps, desktops, and data from any device, in any location, at any scale through Nutanix hyperconverged infrastructure (HCI) and hybrid multicloud deployments of Citrix DaaS and Virtual Apps and Desktops services.

“Organizations continue to look for IT solutions to support the agility, flexibility and reliability required for a hybrid workforce,” said Tarkan Maner, Chief Commercial Officer at Nutanix. “Together, Nutanix and Citrix can deliver remote work solutions which can be deployed across private and public clouds, combining the simplicity of the Nutanix Cloud Platform, powered by the industry-leading HCI software, with Citrix Virtual Apps and Desktops™ services, to empower workers, wherever they happen to be.”

The partners have a successful track record of doing so, jointly powering remote work environments for thousands of customers, including large enterprises such as Fairway Independent Mortgage Corporation, large public institutions such as Arizona State University, and across vertical industries including healthcare, financial services and more.

Under the planned partnership:

Nutanix will become a Citrix preferred choice for HCI hybrid and multicloud deployments. The Nutanix Cloud Platform delivers an ideal IT environment to support Citrix Virtual Apps and Desktops services in a hybrid multicloud environment. Customers will be able to take advantage of Nutanix industry leading HCI一whether on-premises or in the public cloud一delivering simplicity, cost advantages, and a unified management plane enabling workload portability across clouds.

Citrix will become the preferred enterprise end user computing solution on the Nutanix Cloud Platform. Delivered as part of Citrix Workspace™, Citrix Virtual Apps and Desktops enables organizations to serve up personalized access to the systems, information and tools their employees need in one, unified experience and dynamically apply security policies based on a user’s behavior and environment so they can work when, where and how they want with the confidence that their applications, information and devices are safe. The solution is the market-leading virtual desktop infrastructure broker for thousands of Nutanix customers including the largest global enterprises, and customers will be able to take advantage of it to create a unified digital workspace platform that delivers application and data security, IT efficiency, and productivity across all vertical and use cases.

Through tighter collaboration, Nutanix and Citrix can provide fully comprehensive desktop-as-a-service (DaaS) options for customers that enable them to procure, deploy, and manage their Citrix environments running on the Nutanix Cloud Platform, delivered with original equipment manufacturer (OEM), global system integrator (GSI), service provider (SP) and public cloud providers in an efficient, cost-effective way and accelerate their adoption of hybrid multicloud solutions.

The companies will also work together on go-to-market programs and enablement, product roadmaps and customer support.

“Companies around the world are quickly moving toward a hybrid workforce,” said Hector Lima, Executive Vice President and Chief Customer Officer, Citrix. “In strengthening our partnership, Citrix and Nutanix can deliver the right building blocks for customers to make the transition successfully and reap the benefits it can provide in attracting and retaining talent, scaling operations, and creating competitive advantage.”

Paytm Money Brings Institutional Trading Experience To Retail Derivatives Investors With Launch Of “F&O Dashboard”

* India’s most comprehensive Derivatives Intelligence Platform for Retail Traders  

* Derivatives segment accounts for nearly 95% of trading value but retail participation remains relatively low because of perceived complexity 

* F&O Dashboard brings together diverse data, and uses cutting edge tech & smart graphics to make derivatives trading highly intuitive for both, first-time and experienced traders 

* Offers Sweeping insights on option chains, futures heat map, options OI, and greeks 

* Paytm Money offers the most competitive rates in the Industry - All Delivery Free and Intraday/F&O at INR 10/trade; F&O Dashboard is now live for all Paytm Money Users  

Paytm Money has launched the first-of-its-kind F&O dashboard in India, revolutionizing retail trading experience in the derivatives segment. The dashboard offers tools that were previously available only to institutional level clients. Users can now easily find all data in the derivatives segment on a single tap and utilize it to make informed trading decisions.  

The derivatives segment dominates trading activity in India, accounting for nearly 95% of trading value on exchanges. Retail participation in this segment has been low historically, but there has been a significant uptick over the past few years. However a major issue that persists for the retail investors is that derivatives data can be complex, and is usually hard to collate from multiple sources. As a result, retail investors are often at a disadvantage compared to their institutional counterparts. 

The F&O Dashboard offers not only comprehensive derivatives data to the users, but also adds a layer of smart graphics, making the information very intuitive. Any information needed to make informed derivatives trades is available with a single click to the users. The interactive charts within the dashboard encourage the user to explore further thereby making it an educational process. The visual intelligence offered on top of comprehensive derivatives data makes the dashboard a very powerful tool for both first-time and veteran traders. 

Key features of the dashboard include option-chain for both stocks and indices, open interest analysis, option greeks, and heat-map for futures positioning. If a user wants to look at Nifty Index options, she just needs to tap on the ‘Option Chain’ icon and it will display the Call and Put options at each strike. Similarly, the heat map helps investors understand the long/short positioning in each constituent of a particular index, and helps them identify stocks that are positioned in a particular direction. The dashboard also offers performance of key global indices and institutional flow data thereby providing critical background information to the users. 

Varun Sridhar, CEO, Paytm Money said, “The F&O Dashboard is a revolutionary offering from Paytm Money, which brings institutional level trading data and experience to the retail derivatives traders. Lack of access and information asymmetry are some of the leading causes for bad trading decisions, and we want to ensure that our users are empowered with the best tools to make better trades. We designed the F&O dashboard to be highly comprehensive, but also ensured that it is very intuitive to navigate. We are confident that this will become an indispensable tool for first time investors and experienced traders alike.” 

Paytm Money is already one the most powerful yet economical trading platforms in the country offering delivery orders for free and intraday / F&O trades at INR 10 per order. With the launch of F&O Dashboard, Paytm Money is positioned to become the leader in retail derivatives trading. F&O Dashboard is now live for all existing and new Paytm Money users, and users need to upgrade their app to the latest version to access it.