Yamaha Launches The Iconic AEROX 155 Maxi Sports Scooter

* AEROX 155 Monster Energy Yamaha Moto GP Edition Also Introduced for Race Enthusiasts

* Comes equipped with 155cc liquid-cooled engine developed on the lines of R15 with VVA tech

* Features Bluetooth connectivity with Yamaha Motorcycle Connect

* Prices start from Rs. 129, 000 (Ex-showroom Delhi)

In-line with its game changing brand campaign “The Call of the Blue”, India Yamaha Motor (IYM) Pvt Ltd. is proud to announce the launch of its globally renowned Maxi Sports Scooter – AEROX 155, to carve a niche in India’s Premium scooter space. Launched at a starting price of Rs. 129,000 (Ex-Showroom, Delhi), the AEROX 155 will be available through Yamaha’s Blue Square showrooms by end of September. The AEROX 155 is available in 2 colours Racing Blue & Grey Vermillion. In addition to the standard colours, AEROX 155 will also be available in Monster Energy Yamaha MotoGP Edition.

The AEROX 155 is powered by a new generation 155cc Blue Core engine equipped with Variable Valve Actuation (VVA). Mated to a CVT transmission, the liquid-cooled, 4-stroke, SOHC, 4-valve motor produces a max power output of 15 PS at 8,000rpm with 13.9 Nm of peak torque produced at 6,500rpm.

The engine gets a new cylinder head and a compact combustion chamber to achieve a higher compression ratio, boosting combustion efficiency. It also has optimized coolant pathways to improve reliability, and the same lightweight forged piston spec as the YZF-R15. A DiASil Cylinder has also been used for excellent heat dissipation. The AEROX 155 also gets a Smart Motor Generator System for quiet engine starts, whereas the Stop & Start System, boosts fuel efficiency.

On the Chassis front, the trail is 5 mm longer to bring excellent straight-line stability and a more motorcycle-like feel, while retaining the AEROX 155’s determined handling capabilities. The front is managed by 26mm telescopic suspension, while the rear gets dual pitch springs with the mounting angle increased by 2° for improved pillion seating. The AEROX 155 showcases lightweight 14-inch wheels with 110 mm (front) and 140 mm (rear) tubeless tyres, and braking is kept in check by a 230mm disc brake at the front with ABS. Ground clearance stands at 145mm, to alleviate worries about scraping curbs or speed bumps.

For 2021, the AEROX 155 has been designed with three focus points - Proud Body Size, Athletic Proportions, and the ‘X’ Centre Motif, under the design concept of a “Heart-Shaking Speedster”. At the front, the LED headlights give the rider excellent night-time visibility. The rear taillight consists of 12 compact LEDs that gives a 3D appearance and accentuates the machine’s appeal. The Maxi Sports Scooter also gets a large 5.8-inch LCD screen with Multi Information Display (MID) that showcases a speedometer, RPM, VVA indicator and Y-Connect App Phone notifications, Maintenance recommendations, Last parked location, Fuel consumption, Malfunction notification, Revs Dashboard, and Ranking. For the convenience of riders, the fuel refill option has been provided with an external fuel lid. The information displayed can also be toggled via the handlebar switch.

AEROX 155 - Key Features

-   155cc Fi LC4V, liquid-cooled engine with VVA

-   Single Channel ABS

-   14-inch wheels with Wider 140mm rear tyre

-   Bluetooth Enabled Yamaha Motorcycle Connect App

-   5.8-inch LCD Cluster

-   LED Headlight / LED Taillight

-   24.5 Litre Under seat storage

-   External Fuel Lid

Commenting on the launch, Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies said, “Under the umbrella of ‘The Call of the Blue’ Campaign, Yamaha has launched several exciting products in the Motorcycle and Scooter category. The AEROX 155 is an important addition to this line-up as it has been developed on the lines of Yamaha’s R DNA. The AEROX 155 will provide a new and exciting riding experience with high performance, comfort & convenience to the Indian customers. I am confident that the AEROX 155 will be well accepted by our customers and it will create a new Maxi Sports Scooter segment in India.”

The AEROX 155 is available in 2 colours – Racing Blue and Grey Vermillion.

The Maxi Sports Scooter is also available in Monster Energy Yamaha Moto GP Edition. 

In terms of storage, the front compartment contains a charging socket with a port at the bottom for the charging cable to pass through. Under the seat, a storage capacity of 24.5 litres is offered, enough for one full-face helmet to fit along with rain gear, etc. The Footboards are also steeper for a sportier feel and a better fit with a forward-leaning riding position, and a 5.5 litre fuel tank is placed in between.

“Get Addicted To Good,” Says mCaffeine, In Its New Online Campaign

* mCaffeine has associated with three of India’s three biggest youth celeb icons as their brand believers to help establish an ‘addiction’ to all the good caffeine can do

In an exciting new development, mCaffeine, India’s first caffeinated personal care brand, is collaborating with three of India’s biggest youth icons and talented celebrities - Radhika Apte, Shruti Hassan and Vikrant Massey as their new age ‘brand believers’ for their upcoming campaign. The brand film is targeted towards empowering the country’s Gen Z audience while communicating mCaffeine’s ‘Addicted To Good’ proposition in an innovative yet relatable way.

The proposition comes from the human insight that we are essentially creatures of habit that favour repetition. A single good habit can often lead to another, starting a chain of goodness. Armed with all the goodness of caffeine, mCaffeine wants to get its users similarly ‘Addicted to Good’. Representing the young and energetic go-getters who the brand’s products are made for, the three ambassadors will share the goodness of caffeine with everyone - along with the good that the brand does at large.

Commenting on the association, Tarun Sharma, CEO & Co-Founder, mCaffeine, said, “We are overjoyed to welcome Radhika, Vikrant and Shruti to our world of caffeinated goodness. Given the rising awareness about personal care, with our ‘Addicted To Good’ campaign, we aim to emphasize the benefits of our hero ingredient and solidify mCaffeine’s position as India’s most favorite caffeinated personal care brand.”

Talking about embarking on this new journey, Radhika Apte said, “I am thrilled to espouse mCaffeine’s brand values of being addicted to good. Looking at the growing consciousness of today’s millennials, I believe that we all must pledge to products that make us addicted to not just a good regime but also a good environment. Kudos to their team for this endeavor of making smart personal care choices a talking point in the country and enlightening us about how our personal care choices can leave a positive impact.”

Aside from opposing animal testing, the colour and gender-neutral brand promotes clean, sustainable living. With the ‘Addicted To Good’ message, mCaffeine aims to inspire the audience to unearth their full potential and be the best version of themselves - because feeling good is everyone’s right.

“For me, personal care is not just limited to outer appearance but a feeling of goodness from within. I have personally been an mCaffeine user, and I stand by the ideology of the brand. mCaffeine - 100% natural, vegan, cruelty-free and with zero plastic footprint - has consistently made a meaningful impact in today’s world by supporting addiction to the goodness of caffeinated personal care products. I am happy to align myself with a brand that is working hard to help our country recognize the importance of inner beauty and responsibility towards the environment through a simple yet powerful message of being ‘Addicted To Good,’” says Shruti Hassan.

Vikrant Massey added, “The pandemic has brought me closer to myself and my personal care routine, and I think that’s the scenario with everyone. Consumers are looking for an impactful factor in every choice they make, and a brand like mCaffeine, in today’s time, is making it easily possible for them with their consistent efforts. I am looking forward to this exciting mCaffeine journey of being #AddictedToGood.”

Brand Film featuring Radhika Apte, Shruti Hassan and Vikrant Massey : https://youtu.be/QG0FmhIHe7I

Cyient Joins TM Forum To Collaborate With Global Communication Service Providers (CSPs) To Drive Digital Transformation

* The company joins industry leaders to accelerate the technology-led transformation of networks, contributing to business agility and customer-centricity.

Cyient, a global engineering, manufacturing, and technology solutions company, announced that it has joined TM Forum, an international industry association that drives digital business transformation of the communications industry through collaboration and innovation.

With over two decades of expertise working with large CSPs in network planning, design, and transformation, the company has become a member of this industry association to collaborate globally with other members and the service provider community to develop improved and customized solutions across various industries. As a member, Cyient will contribute its global domain expertise to the Forum around key themes such as future-fit connectivity, autonomous operations, customer experience, and network transformation.

Commenting on the association, Prabhakar Alta, SVP and Global Head – Communications and Utilities Business, Cyient said, "We remain committed to enabling the technology-led transformation of networks and complementing it with engineering capabilities suited for Enterprise needs across various industry verticals. Our TM forum membership would accelerate this transformation by collaborating and learning from the collective experience of market-leading communications service providers, technology providers, and global enterprises. Our recent recognition from NASSCOM for the rollout of a 5G network for one of our customers is testament to our commitment and capability."

"We're pleased to welcome Cyient to TM Forum," said Nik Willetts, CEO, TM Forum. "As a member, Cyient is joining forces with our growing partner ecosystem to help global connectivity and digital service providers achieve their digital transformation and cloud migration goals, while also collaborating on the next-generation of standards and frameworks for the TMT (Technology Media & Telecommunications) industry."

We at Cyient leverage our DNA in networks, engineering, and convergence with a robust technology partner ecosystem to support Communication Service Providers in enhancing their customer experience and strengthening their Enterprises' network infrastructure and operations. Cyient provides multiple solutions across

Intelligent Infrastructure, Smart Operations, and Enterprise Network Transformation. To learn more about our offering portfolio, visit us at www.cyient.com/communications.

About Cyient

Cyient (Estd: 1991, NSE: CYIENT) is a leading global engineering, manufacturing, and digital technology solutions company. We are a Design, Build, and Maintain partner for leading organizations worldwide. We enable our customers across industries to apply technologies imaginatively to solve problems that matter and stay ahead of the curve. We are committed to designing tomorrow together with our stakeholders and being a culturally inclusive, socially responsible, and environmentally sustainable organization.  

Trend Micro Launches Its First Cloud One Data Center In India

* The move enables enterprises to securely adopt a SaaS-based security framework 

Trend Micro Incorporated (TYO: 4704), the global leader in cloud security, today announced the launch of its Cloud One regional data center in India, to uphold data sovereignty and safeguard data privacy in the country.  

Cloud One is Trend Micro’s flagship cloud security services platform for protecting servers, resources, and applications in the cloud. Trend Micro takes the lead by becoming one of the first security vendors to have the broadest set of services around cloud security, delivered out of India. This move follows Trend Micro’s launch of its regional XDR data lake in India last year. 

Owing to the agility that cloud brings, organizations are increasingly embracing it, making SaaS the preferred model for security solutions delivery. However, many customers face regulatory or policy-based concerns around the location of SaaS platforms or data storage for their workloads. Having a data center within the country improves compliance and reduces friction for guidance and reporting requirements.  

Speaking on the launch, Vijendra Katiyar, Country Manager, India & SAARC, Trend Micro said, “As a customer-focused organization, we help our customers to adopt cloud security services and give them the advantage to move to the cloud without worrying about data security and sovereignty. India is a significant market for us and to reinforce our commitment towards our customers in India, we have launched Trend Micro Cloud One data center for India region. It helps simplify cloud security for our vast clientele - especially in BFSI, government and other regulated sectors.” 

“Cloud One addresses the most fundamental cloud security requirements of the customers, protecting a number of the most used cloud services, such as compute, file storage, containers, serverless functions, virtual private network, and more. Cloud One also enables customers to gain full visibility into their hybrid or multi-cloud environment, and ensure that the cloud services are configured correctly and are compliant to industry standards,” he further added. 

The all-in-one platform approach provides automated protection, protecting the customers at every step of the way on their cloud journey.   

About Trend Micro 

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world. www.TrendMicro.com. 

Tata Motors To Increase Prices Of Its Commercial Vehicles From October 1, 2021

Tata Motors, India’s largest commercial vehicle manufacturer, will increase the price of its commercial vehicle range in effect from 1st October 2021. The effective price hike, in the range of 2%, will be implemented basis the model and the variant of the vehicle.

The continued rise in the cost of commodities, such as steel and precious metals, necessitates the company to pass on a part of it through increase in price of the products. The company has further strived to minimise the increase in the price by absorbing a certain portion of the cost at various levels of manufacturing. Further, Tata Motors continues the efforts to deliver the lowest total cost of ownership for its customers and fleet owners.

About Tata Motors

Tata Motors Limited (NYSE: TTM; BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 35 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses. Part of the USD 113 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. It has operations in India, the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 103 subsidiaries, 10 associate companies, 3 joint ventures and 2 joint operations as on March 31, 2020.

With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, UK, US, Italy and South Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

EVRE And Park+ Join Hands To Set-Up 10,000 EV Charging Stations

* Marks entry in the Delhi NCR market; to establish 300 stations in two-months 

* First-of-its kind partnership with between a Parking Aggregator and an EV Charging company in the country

EVRE, India’s leading EV Charging Infrastructure player and Park+, India’s largest smart parking solutions brand, today announced their partnership for establishing 10,000 EV charging stations across India over the two years. The long-term partnership will include collaboration in acquiring spaces for setting-up smart charging & parking hubs for logistics and people mobility segment. 

While EVRE will conceptualise design, manufacture, establish, operate and maintain the EV charging infrastructure, Park+ will arrange for and manage the real estate aspect of the hub. Park+ is already live in 1000+ apartments, 250+ Corporate and 30+ Malls. With such a deep network, Park+ is in position to help partners not only with location but also with consumer demand These stations will be established across high demand areas like shopping complexes, residential townships, Malls, hotels and Corporate tech parks helping in higher utilisation of the EV chargers.

The phase-wise implementation will include setting-up 300 charging hubs in Delhi NCR by the end-of-the-year, 100 in Bangalore and 100 in Mumbai and Pune, leading to building ground-up charging infrastructure for increasing density of stations in a build-up for increased EV adoption in the urban communities.  The partnership entails customized revenue-sharing model for each hub with respect to its elements including the property category and location among others. 

Commenting on this partnership, Krishna K Jasti, Co-Founder of EVRE said, “This unique partnership provides an incentive to all the stakeholders involved - the EV user, infrastructure provider, Park+ and EVRE by leveraging these high-footfall incentivised parking spaces.  In a cyclic manner, these hubs will go a long-way to accelerate the EV adoption in the country.  With this partnership, we mark our entry into the Delhi EV ecosystem, and consider the partnership for 10,000 stations as our next step towards sustainable infrastructure to enable hassle-free EV usage through viability and accessibility for the consumers”.

Amit Lakhotia, Founder and CEO of Park+ said, “It is extremely important to choose right locations for setting up EV charging stations as only then the utilisation can go high. This is where Park+ is helping EVRE with high footfall locations from its 5000+ parking locations across India.  Park+ is helping EVRE to scale across the country and this partnership shall help EVRE in scaling to multiple locations in a much faster way”.

This partnership will benefit both, EVRE and Park+ as the parking space is upgraded by providing access to charging of an Electric vehicle lies idle at the parking slot, generating revenues for the partners. This infrastructure bears well for infrastructure partners by creating affinity for the EV users at high footfall areas of shopping arcade, malls and hotels.

About EVRE: EVRE is India’s leading integrated charging infrastructure company that follows EAAS (Energy-as-a-Service) model, offering public charging infrastructure in a pay-per-use model in nine cities across India.  EVRE is working towards enabling EV-ready communities and cities with sustainable Electric Vehicle Charging Infrastructure that are not only convenient but prompt consumers to make the switch with ease. 

Founded in 2017, EVRE aims to enhance the experience of the EV users with smart and connected infrastructure for seamless and immersive consumer experience through its patented charging stations integrated with ComputerVision technology. EVRE is the only company in the world to integrate this technology with EV charging stations.  EVRE is also ensuring sustainability through its unique product - Intellipoles, which are hybrid charger compatible with 2, 3, and 4 wheelers with solar-powered street light and an Air Quality Index system that displays air pollution, temperature, humidity, light intensity, UV Radiation levels, wind speed & direction and noise measurement.

EVRE plans to establish and maintain 50,000 EV charging stations by 2023.

For further information contact evre@media.com

10Club Marks Its First Roll-Up Acquisition With My NewBorn

* By harnessing insights from My NewBorn’s consumer shopping behaviour and usage patterns, 10Club will help the brand become a household name

10club, a new age e-commerce roll up that acquires, operates and grows digitally native businesses has rolled up its first business with My Newborn, a best selling brand in the baby products category on Amazon. Founded by Abhishek Jain, a former Chartered Accountant and his father, Rakesh Jain (a former film distributor), My Newborn addresses the need for good quality baby care products such as blankets, swaddles etc.

My Newborn was born when the father-son duo were trying to find gifts for a newborn in the family. They realised there was a gap in the industry and the easiest way to get into the industry was by selling on online marketplaces, which showed potential for the kind of involvement that came with low risks but high rewards. Despite initial challenges, over 4 years, My Newborn rapidly scaled its operations and became #2 in the baby blanket category. 3 of their products are among the top 10 on Amazon, and their products average a rating of 4.1, given by more than 40,000 customers. The brand has 13 employees and operates out of a large 16,000 square feet warehouse in Delhi.

10club comes in to partner with the founders of My Newborn with committed resources, focus and attention to scale the business. With an expert team that brings deep category and e-commerce experience, the 10club team along with Rakesh and Abhishek Jain will focus on growing the business 10x, by leveraging various growth levers. The team will also leverage insights from consumer shopping behaviour and usage patterns to differentiate its products, so that it can better serve the needs of the 150Mn+ Indian households that form the core of its primary target audience.

10Club has been creating ripples in the Indian markets, right from the outset by raising $40 million in one of the largest seed funding rounds in South Asia led by Fireside Ventures and an unnamed global investor with HeyDay, PDS International, Class 5 Global, Secocha Ventures and founders of hardware startup boat being the other investors. 10Club aims to build a deeply valuable portfolio and elevate the entrepreneurial eco-system within the country by offering e-commerce sellers a financial exit and the right kind of resources required to help them scale the businesses they have taken years to build.

Talking about their first strategic acquisition, Mr Deepak Nair, Co-Founder & COO of 10club said, “At 10Club, we have set out to build high velocity digital native brands by partnering with entrepreneurs who have built strong businesses on market places and have the potential to become category leaders. Rakesh and Abhishek are new generation entrepreneurs who are extremely passionate, with a great understanding of the consumer and have been able to achieve a high growth trajectory for My NewBorn over the years. We are extremely delighted to have Rakesh and Abhishek join us on this exciting journey.”

Expressing his thoughts about the acquisition, Rakesh Jain, Founder at My NewBorn said, “We have built a brand in a category that was considered unconventional. However, having gone through the experience that the parents of new born babies have to go through, we knew there was ample potential for growth. Our persistence has made us one of the category leaders on Amazon and today, we are generating 100% of our revenue from e-commerce marketplace sales. However, we had reached a stage where we needed financial, technical and expertise infusion to take the brand to the next level. 10Club with its incredible expertise and vision has turned out to be just the right growth partner that My NewBorn needed at this juncture.”

My NewBorn is currently focusing on various areas such as making their products available on marketplaces other than Amazon as well. The brand is also aiming to launch products in adjacent categories and leveraging customer insights to differentiate our products. By jointly enhancing sourcing and COGS efficiencies, My NewBorn along with 10club will focus on improving the margin profile and ensuring that their products are more affordable, valuable and easily available to the masses across India.