JK Tyre & Industries Launches Its New TVC Campaign ‘Smart Tyre - Tyre With A Brain’

* SHOWCASES THE FUTURE OF MOBILITY WITH SMART INNOVATION IN TYRES

* Link: https://www.youtube.com/watch?v=zphxhCuBzfc

Indian tyre industry major and the pioneer of radial tyre technology in the country, JK Tyre & Industries Ltd. has launched a high-impact TVC for their latest innovation, ‘Smart Tyre – Tyre With a Brain’.

The TVC campaign aims to establish JK Tyre as a new age tech-driven brand that understands the pulse of their customers, in line with shift in customer preference towards connectivity and smart devices. The new TVC also showcases the cutting-edge innovation of JK SMART TYRE, and the new features that will define the future of mobility.

Featuring India’s first Formula One racer and motorsports icon Narain Karthikeyan, the new television commercial by creative agency Cheil India, builds a thrilling connection with Narain’s ambition to explore the unexplored, equipped with all the information on the tyre health provided by JK SMART TYRE. 

The ad showcases the character of an enthusiast, portrayed by Narain Karthikeyan, who trusts JK Tyre’s future of mobility - SMART TYRE - to be a part of his everyday journey, enabling him to experience the ever-changing road conditions.

Talking about the commercial, Mr. Srinivasu Allaphan, Director - Sales & Marketing, JK Tyre & Industries Ltd. said, “Our new TVC aligns with JK Tyre’s philosophy of driving innovation and excellence in the tyre industry. We have had a long-standing relationship with Narain Karthikeyan and the new TVC intersperse his spirit of excellence, performance, and endurance. Through this new TVC, we have highlighted the importance and benefits of our SMART TYRE and how it provides innovation exemplified for total control, utmost safety, and delivers excellent performance. With this, we hope to build a strong brand connect and strengthen our position in the category.”

The advertisement has been directed by Andreas Bruns, with CGI contributions from UPP Prague. The TVC is currently running across platforms, including television channels and social media.

SMART TYRE comes with inbuilt smart sensors and new-age technology, bringing in connectivity through a phone app. The indigenous product from JK Tyre provides real-time updates about the health of the Tyres (pressure and temperature) on your connected smartphone. The one-of-a-kind technology-based tool is geared towards smart monitoring and maintenance of tyres, ensuring total control over any journey. SMART TYRES are available for premium vehicle models and are available for purchase at authorized JK Tyre showrooms.

Production Credits:

Director: Andreas Bruns

CGI: UPP Prague

Creative agency: Cheil India

Actor: Narain Karthikeyan

JK Tyre & Industries Limited

The flagship company of JK Organisation, JK Tyre & Industries Ltd is amongst the top 25 manufacturers in the world. Pioneers of radial technology, the Company produced the first radial tyre in 1977 and is currently the market leader in Truck Bus Radial segment. The Company provides end-to-end solutions across segments of passenger vehicles, commercial vehicles, farming, Off-the-Road and two & three-wheelers.

A global force, JK Tyre is present in 105 countries with over 180 Global distributors.  The Company has 12 globally benchmarked ‘sustainable’ manufacturing facilities - 9 in India and 3 in Mexico – that collectively produce around 35 million tyres annually. The Company also has a strong network of over 4000 dealers and 550+ dedicated Brand shops called as Steel Wheels and Xpress Wheels.

JK Tyre’s unwavering commitment towards innovation is reflected through its state-of-the-art global research and technology centre – the Raghupati Singhania Centre of Excellence - in Mysore, which houses some of the world’s finest technologies and techniques.

JK Tyre launched India’s first ever ‘Smart Tyre’ technology-and introduced Tyre Pressure Monitoring Systems (TPMS) which monitors the tyre’s vital statistics, including pressure and temperature. In 2020, the company rolled out its 20 millionth Truck/Bus Radial tyre becoming the first and the only Indian company to achieve this milestone.

It is the only Indian tyre manufacturer to be included in the list of Superbrands India in 2021 for the eighth consecutive year. JK Tyre has been conferred the Sword of Honour for Safety across its plants by the British Safety Council, UK. The company entered the Limca Book of Records with the country’s largest off-the-road tyre - VEM 04. Another remarkable addition to the list of the brand's accolades is being a 3-time recipient of the Economic Times - Iconic Brand of the Year Award.

JK Tyre is also synonymous with motorsport in the country. For over three decades, the Company has relentlessly worked towards shaping India’s positioning as the motorsport hub of Asia, developing the right infrastructure for the sport and promoting young talent in the arena.

Proposed Online Game Ban May Not Hold In Court Of Law – Experts

The comprehensive nature of ban on online games being proposed by the state of Karnataka through the amendment of the Karnataka Police Act of 1963 may fall short in a Court of Law opine experts. The proposed amendment states “games means and includes online games, involving all forms of wagering or betting, including in the form of tokens valued in terms of the money paid before or after the issue of it, or electronic means and virtual currency, electronic transfer of funds in connection with any game of chance.” However, experts believe that such a blanket ban will not hold in a Court of Law. In the event that the bill is passed, impacted parties including Gaming companies, associations, investors, employees may move court seeking relief. Rahul Narayanan, a senior advocate practising at the Hon’ble Supreme Court said, “An all pervasive ban usually does not stand the test of law. Further there are certain precedents and judicial orders in this particular instance where an appellate may have a compelling case.”

Earlier this year, the Government of Tamil Nadu had passed the Tamil Nadu Gaming and Police Laws (Amendment) Act, 2021, amending the Tamil Nadu Gaming Act, 1930, prohibiting all forms of online gaming (games of skill and games of chance) in the state. This law removed the exemption usually accorded to games of skill from being penalised when played for wager, bet, money or other stakes. It was challenged in the Madras High Court on the grounds of being unconstitutional. On August 3, 2021, the High Court struck down the amendment stating that by imposing a wide-ranging complete ban, the least intrusive test was violated, and the ban had thereby fallen foul of Article 19 (1) (g) of the Constitution.

“The Bill tabled in the Karnataka Assembly seeks to equate all games including online chess, online farming with the same brush as online gambling. The bill has made some exemptions including online betting on horse racing. I am not sure that application of a judicial mind will see any compelling rationale to this move,” said a senior corporate lawyer employed with a gaming company.

“The Government should consider regulation rather than legislation. The industry has submitted itself to the idea of regulation being brought in and already moved towards some steps of self-regulation. A comprehensive framework with active participation of the industry association is a prudent way forward,” added the lawyer quoted above.   

35 MIT – Manipal Students Recruited By Microsoft With A Package Of ₹44 Lakh

35 students from Manipal Institute of Technology (MIT), Manipal secured placements with a pay package of ₹44 lakhs per annum from Microsoft. This is the highest number of offers made by Microsoft at MIT, Manipal.

In addition to Microsoft, reputed companies including Adobe, Amazon, Bajaj Finserv, BlackRock, Chargebee, Cisco Systems, Citrix R&D, Cloudera, Cohesity, Commvault, Deutsche India Pvt. Ltd., Fidelity Investment, Flipkart, Goldman Sachs, Hevodata, HPE, JP Morgan, Komprise, Nvidia, Oracle, Sabre Travels, SAP Labs, Tejas Networks, UBS Business, VM Ware, Wells Fargo, Western Digital participated virtually in the campus placements during the first phase of academic year 2021-22. The placement process is still continuing.

292 students secured placement and internship offers with an average package of ₹18.2 lakhs per annum.  Cdr (Dr) Anil Rana, Director, MIT, Manipal congratulated the students on their success and assured that the institute will always provide support to all its students to pursue excellence.

Atlassian Named A Visionary In The 2021 Gartner Magic Quadrant For IT Service Management Tools

 

* Over 35,000 customers rely on Jira Service Management for modern, high-velocity ITSM 

Atlassian Corporation Plc (NASDAQ: TEAM), a leading provider of team collaboration and productivity software, has been named a Visionary in the 2021 Gartner Magic Quadrant for IT Service Management Tools. Its Jira Service Management solution focuses on the convergence of digital experiences for development, operational and business teams, catapulting it to the fastest-growing ITSM product by new customer count in 2020. This comes on the heels of Gartner recognizing Atlassian in the March 2021 Gartner Peer Insights Customers’ Choice for IT Service Management Tools. 

As companies sprint to digitally transform, they are recognizing that every team has to operate with the same urgency and speed. Their teams must come together to respond to business changes and deliver great digital service experiences fast - or they run the risk of going out of business. With Jira Service Management, only Atlassian connects development, IT operations, and business teams, allowing them to operate at high velocity and deliver the exceptional service experiences their customers and employees demand. The recent Gartner Magic Quadrant report states, “In response to digital disruption, ITSM tools are beginning to address integration requirements with the DevOps toolchain and support for agile workflows across ITSM processes.” Atlassian’s differentiated approach to ITSM centers around DevOps and agile service delivery. 

“We believe Infrastructure and Operations (I&O) leaders have an exciting role to play in reimagining ITSM processes, practices, and tools to fast-track their digital transformation initiatives. At Atlassian, we’re excited to be joining forces with over 35,000 of our ITSM customers who are at the forefront of crafting a fresh, new approach to service management–one that is designed for a digital, remote-first world. This recognition by Gartner is further validation of Atlassian breaking new ground and charting the future of service delivery,” said Cameron Deatsch, Chief Revenue Officer at Atlassian. 

Atlassian’s vision for ITSM and its investments are influenced by three major beliefs: 

Dev + IT + Business teams must converge – As DevOps philosophies and practices gain momentum, ITSM and the way it fits into the entire software service delivery lifecycle needs a reboot. Atlassian is investing in Jira Service Management that connects development, IT operations, and business teams, so work flows seamlessly from concept to design, and on to building, launching, operating, and supporting great product and service experiences. 

Team autonomy, with coordination, is paramount –Remote work, distributed architectures, and an uptick in agile methods and new ways of working is stressing the seams of the old, central command-and-control approach to I&O. Atlassian’s innovative ITSM solution provides teams within enterprises with the flexibility and simplicity required to run fast and operate with autonomy, while still allowing for common terminology, experiences, and administrative controls, necessary for coordinated work. 

Right-sized, cost-effective functionality is crucial – ITSM cost-complexity fatigue and frustration is at an all-time high. Atlassian is committed to being the solution of choice for enterprises looking for a fresh approach to ITSM - one that focuses on delivering the right set of capabilities its customers actually need, in a transparent, cost-effective way. 

The company continues to make significant investments in innovative capabilities mission-critical to delivering service management at scale and enabling every team to operate at high velocity. This includes recent acquisitions such as Code Barrel (no-code automation), Halp (conversational ticketing within Slack and Microsoft Teams), Mindville Insight (asset and configuration management), Chart.io (visualization and analytics), and ThinkTilt ProForma (low-code/no-code form builder with 300+ templates). 

A complimentary download of the complete 2021 Magic Quadrant for IT Service Management Tools is available here. 

Gartner Disclaimer 

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 

Gartner Peer Insights Customers’ Choice constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates. 

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. 

About Atlassian 

Atlassian unleashes the potential of every team. Our team collaboration and productivity software helps teams organize, discuss, and complete shared work. Teams at more than 236,000 customers, across large and small organizations - including Bank of America, Redfin, NASA, Verizon, and Dropbox - use Atlassian’s project tracking, content creation and sharing, and service management products to work better together and deliver quality results on time. Learn more about our products, including Jira Software, Confluence, Jira Service Management, Trello, Bitbucket, and Jira Align at https://atlassian.com/. 

Jagdale Industries Partners With Rotary India To Provide Immune Nutrition To Vulnerable Children In India

* With an objective to drive behavior change, the nationwide partnership program will reach out to 30,000 orphan children across India to highlight the importance of immune nutrition 

Jagdale Healthcare, today announced its partnership with Rotary India to provide immune nutrition as preventive health support to vulnerable children in India. Under Mulmina Bal Suraksha Kavach Program, Jagdale will distribute 30,000 trays (8.1 lakh packs) of Mulmina immunity drink in Tetra Pak cartons to children from marginalized communities across India, including Karnataka, Tamil Nadu, Rajasthan, National Capital Region, Maharashtra, Uttar Pradesh, Madhya Pradesh, Bihar, Orissa, Telangana, and West Bengal  The team will also conduct awareness sessions about immune nutrition with assistance from medical practitioners in a 27-day course to 30,000 children.  The initiative was kick-off earlier today with distribution of immune kits to 300 children from Bosco Mane, Chamrajpet, and Bengaluru.

Mulmina Bal Suraksha Kavach Program is being launched to commemorate the Birth Centenary Celebration of its JIPL Founder- Late Sri Radha Krishna N. Jagdale.

Mulmina® provides mesonutrients, micronutrients to boost immunity and to increase total antioxidant capacity. Mulmina® is a tasty refreshing blend of Immune Nutrients like fruits, herbs with essential vitamins and minerals. Mulmina is available in two variants. Mulmina Mango contains Mango, Turmeric and Gotu Kola/Centella asiatica and Mulmina Amla Orange contains Amla and Orange. The components of Mulmina® synergistically act to provide a rich blend of micro and Meso-nutrients contributing antioxidant and immune boosting property through their high ORAC units of 5668 & 5400 respectively which meets the daily recommended dose of ORAC units. The drink has been well received by users, especially children, owing to its delicious taste. Both are proven to be completely safe for oral consumption among children with or without antibiotics. Mulmina® is the first beverage of this nature to use Tetra Pak’s aseptic processing technology, and comes packed in tamper-evident, safe and sustainable Tetra Pak cartons, which are proven to keep the nutrients intact for as long as 12 months without refrigeration until opened. They are also easy for children to handle and consume from.

Commenting on the initiative, Mr. Rajesh N Jagdale - Chairman & Managing Director JIPL said, “Due to the ongoing pandemic, we are deeply concerned about the current and future health impact on young children, especially from vulnerable communities. As per WHO & several health experts, immune system is the body’s defense against disease and infection. There are certain micro-nutrients & vitamins which, when consumed, can bring additional health benefits. With this program, our ambition is to create awareness and provide support through a comprehensive immune nutrition curriculum to children from the impacted communities. This is our humble effort to help build a healthier nation.”

“It is our honor to have customers like JIPL, who share our vision of making food safe and available everywhere. Tetra Pak’s processing and packaging technology helps protect food, keep it safe for months without preservatives while leaving no room for adulteration/contamination. It is especially critical for products such as Mulmina where all the nutrients like Vitamin C need to remain intact. It is heartwarming to see the power of our technology being used to bring nutrition to the remotest corners and the most disadvantaged communities across the country,” adds Ashutosh Manohar, Managing Director, Tetra Pak South Asia.

To understand the supplementary requirements for children, clinical trials of Mulmina Mango were conducted among young children with respiratory tract infections. The trials successfully proved the immune boosting and antioxidant properties of Mulmina Mango. Additionally, Jagdale Industries has also conducted other studies on Mulmina among COVID-19 patients and healthcare workers, which showed successful results in terms of speedy recovery by boosting immunity & increasing antioxidant benefits.

Commenting on the partnership, Sreedhar Ramamurthy, Rotary Bangalore Aagneya said, “Proper nutrition & education are the catalyst to social change and one of the most critical aspect to empower young children. We are honored to have partnered with a thought leading organization – Jagdale Industries for this one-of-a-kind community initiative aimed at bringing positive change & improving lives amongst the community.”

During the first phase, the programme will focus on working with local communities and develop a workforce. These volunteers will be provided with adequate training by public health experts, pediatricians, and community development specialists, and education about the immune-led good nutrition.

CaratLane Is Back With Its New Collection: DUNES For Indian Market

CaratLane, India's leading Omni-channel jeweller is set to astound you with their newest collection - Dunes, a story hidden in the golden sway of sand dunes! Each timeless design in the collection holds secrets of the eternal sand dunes and is sculpted after the ever-changing forms of dunes, it’s curves lined with mirage like shimmering diamonds.

There's a lot to love about Dunes, it’s larger than life curves that add drama to any look, it’s painstakingly intricate carvings that whisper ancient dialects lost in time and it’s artfully hidden pearls like the deep mysteries of the dunes.

Talking about the collection, Kinnari Shah, Head Of Design & Merchandising, CaratLane said, “Dunes is a medley of unique, intricately carved designs that are exquisite enough for occasions, yet modern enough to be worn casually. 25 hours of craftsmanship brings each exclusive design to life.”

Dunes stays true to its inspiration and endeavours to distill the essence of the majestic sand dunes in each unique piece of art. This 14kt gold jewellery line has something for everyone and makes a perfect gift for the upcoming festive season. Dunes features 27 exceptional designs comprising rings, earrings, pendants and bracelets starting from INR 9,200/-.

OPPO Unveils Its All-New A16 Mobiles Priced At INR 13,990 In India

* The new stylish smartphone boasts of a large 5000mAh long-lasting battery, 16.55cm big screen, and a stellar AI triple-camera setup

OPPO, the leading global smart device brand, today, announced the launch of the OPPO A16 in India. This smartphone boasts a large 16.55cm screen with ‘Eye Care Display’ technology that lets you watch hours of your favourite entertainment without any visual discomfort. Its long-lasting 5000mAh battery ensures more than a day’s use whether you are browsing the internet or capturing life’s best moments with its ultra-clear AI triple-camera set up. The OPPO A16 is priced at INR 13,990 and will go on sale on Amazon and mainline retail outlets from 20th September.

Graphical user interface

“The OPPO A16 balances style with function. Its trendy design makes it flaunt-worthy, while its large battery lets you end the day with power to spare even after a full day of camera use, along with hi-definition video entertainment thrown in for good measure,” said Damyant Singh Khanoria, CMO, OPPO India.

5000 mAh Battery – Power in your hands

With a 100% charge of the OPPO A16’s 5000mAh battery, one can expect up to 34 hours of call time or 21 hours of YouTube video playback. Moreover, its Super Nighttime Standby mode consumes as little as 1.21% power in 8 hours. 

For greater safety, the device’s ‘Smart Temperature Control’ monitors the heat that is generated while the device is on charge and reduces the charging current if it is found to be too high. 

A large screen for better viewing

The OPPO A16’s 16.55cm HD+ waterdrop LCD screen—with Eye Care mode—allows you to enjoy your favourite entertainment all-day long with its sunlight and moonlight screens that dim and brighten automatically based on your ambient lighting conditions. 

With time, its ‘AI Smart Backlighting’ learns about your environmental conditions to provide you with a "customized" smart backlight experience. The Black Screen Mode offered in A16 is especially useful for watching long videos.

By turning your screen black while playing a video, you not only conserve battery, but will also be able to use online video apps to stream music at the same time. 

Shoot like a Pro

For the click-happy, the OPPO A16 packs a 13MP main camera with 2MP Depth (Bokeh) and a 2MP Macro snapper. Once you have captured the moment, you can head to the Dazzling Mode to make your shots pop on your Insta feed. 

The camera app lets you balance saturation and brightness, adjust the color levels manually, or choose from 15 filters for quick photo post-production. 

Its 8MP front camera lets you take clear selfies, while its AI Beautification on both—front and rear—cameras beautify everyone in the shot by adjusting and smoothing skin tones. 

Smooth Experience. Big Storage

The OPPO A16 comes with up to 4GB RAM and 64GB storage, as well as support for a Memory Expansion Card up to 256GB. The handset supports Dual Sim and Dual Standby so you can switch between two phone numbers. Additionally, Dual Channel Acceleration lets you seamlessly swap between a mobile network and Wi-Fi without interruption. 

Moreover, its Idle Time Optimizer auto-analyses the phone for junk files and cleans it up while you’re asleep so your phone can run smoothly the next morning. 

Designed to make an impression

The OPPO A16 sports a compact build—163.80mm long, 75.60mm wide, 8.40mm thin—and weighs just 190g. It comes in two colors: Crystal Black and Pearl Blue. Its laser-engraved, vacuum-plated frame comes with a metallic sheen that makes it look premium. 

The handset carries an IPX4 splash-proof rating, and each device is put through precision quality tests, including drop, radiation, climate, and signal. It passed 50+ production process controls, 130+ ultra-rigorous reliability, and 320+ experimental tests. 

ColorOS 11.1

The OPPO A16 runs on ColorOS 11.1 over Android 11 and comes with features like FlexDrop, which allows you to keep apps open in full screen as floating windows. Its System Booster reduces lag by 18%. Features such as UI First 3.0 and AI Startup Optimizer make the animation start time for apps more efficient, while Background Freezing and Dex2oat 3.0 allocate resources efficiently to background processes; Athena 3.0 cleans up memory to improve overall performance. 

Features like private safe and app lock enhance the privacy and security functions of this smartphone.

Market Availability

OPPO A16 is available starting 20th September in India and will come in two colors – Crystal Black and Pearl Blue. OPPO A16 will be available with 4GB memory and 64GB storage at a retail price of INR 13,990 at Amazon and Mainline Retail Outlets.

Offers

While purchasing the OPPO A16 from mainline retail outlets near you from September 20th to 30th 2021, you can get some exciting offers. OPPO is offering up to INR 750 cashback on leading bank cards i.e., HDFC Bank, ICICI Bank, Kotak Bank, Standard Chartered Bank, Federal Bank, BOB. Also, you can avail Easy EMI options from financers like Bajaj Finserv, IDFC First Bank, HDB Financials, TVS Credit Finance, Home Credit, Mahindra Finance. Customer can even enjoy instant cashback up to INR 1500 by purchasing it from Paytm.

If you’re buying this phone from Amazon, you can get a No Cost EMI up to 3 months, instant bank discount of INR 750 on credit card, debit card, as well as credit card EMI via Citi Bank. 

About OPPO Mobiles India Private Limited

OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 5 R&D Centres worldwide, as well as an International Design Center in London. More than 40,000 of OPPO’s employees are dedicated to creating a better life for customers around the world. OPPO’s Hyderabad R&D center is the largest research center outside of China and is playing a pivotal role in innovation across fields including software, imaging, and communication network. Aimed at elevating the global 5G experience, the brand also launched its first overseas 5G innovation lab in Hyderabad. In line with its commitment to Make in India, OPPO has a manufacturing plant at Greater Noida, established in 2016. As per International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker, OPPO witnessed a growth of 35% YoY in 1Q 21.