ASUS Announces Comprehensive Creator And OLED Solutions With New Windows 11

* Latest innovations enhance workflows and boost productivity for all kinds of content creators

KEY POINTS

* Comprehensive ProArt ecosystem extended with ProArt Studiobook 16 and Pro 16, ProArt Station PD5, ProArt Display PA147CDV and OLED PA32DC, ProArt X570-Creator WiFi, and ProArt Projector A1.

* Extensive new creator laptop series — including the ProArt Studiobook series, Zenbook Pro series, and Vivobook Pro series — enhance workflows and elevate productivity for creative professionals and prosumers

* ASUS introduces stunning OLED displays (up to 16:10 4K) across the ProArt Studiobook, Zenbook, and Vivobook series, spanning high-end creator laptops to everyday laptops, as well as the new ZenScreen OLED MQ13AH.

* New ProArt Studiobook models and ProArt Mouse debut ASUS Dial for providing creators with instant, precise fingertip control over parameters in creative apps.

* ASUS is partnering with Adobe to offer complimentary 3- and 1-month subscriptions to Adobe Creative Cloud® on selected creator solutions.

ASUS today announced a major expansion of the brand’s ecosystem of solutions for empowering creators — including a more comprehensive array of new ProArt solutions, an expansive selection of Windows 11 laptops and PCs for creative professionals and prosumers, and a complete offering of laptops with OLED displays for all kinds of creators — at the Create the Uncreated launch event. Featuring new laptops, displays, peripherals, a desktop, a projector and a motherboard, the new lineup enables content creators of all types to thrive with optimal workflows and unique innovations.

“At our core, we are innovators who take pride in bringing our best ideas to life. So today’s lineup delivers incredible experiences for creators, by creators — to turn imagination into reality,” noted ASUS co-CEO Samson Hu.

"The all new ASUS Zenbook, Vivobook, and ProArt Studiobook series will inspire content creators with its power and performance,” said Nicole Dezen, Vice President, Device Partner Sales, Microsoft Corp. “Coupled with the ability to upgrade to Windows 11, users will experience new levels of productivity and creativity.”

In order to provide expansive possibilities for creators, ASUS continues to leverage strong partnerships. As a key partner of ASUS, NVIDIA® delivers the industry-leading NVIDIA RTX™ GPUs, as well as the best support for creators with NVIDIA Studio — including app accelerations, dedicated Studio drivers, and exclusive apps like NVIDIA Broadcast and Omniverse™. All the new laptop and PC models will ship with Windows 11, or be eligible for a free upgrade when the new OS is available.

Comprehensive ProArt solutions

With a mission to offer comprehensive professional solutions for creators, ASUS ProArt brings out the passion of users to unleash creativity and push the limits of artistic possibilities. Pro represents the bedrock of creativity that supports various forms of art, while Art refers to endless creativity. New ProArt solutions are built to remove barriers to creativity with incredible performance and design, and the burgeoning ecosystem caters to creators who are always on the move and those who prefer to work in their dedicated workspace. The new ProArt laptops have been NVIDIA Studio validated to ensure the best performance and uptime for even the most demanding creators.

With exceptional mobility, the ProArt Studiobook Pro 16 OLED laptop, ProArt Studiobook 16 OLED laptop, ProArt Display PA147CDV, ProArt Mouse MD300, and ProArt Mouse Pad PS201 are designed for on-the-go workflows and lifestyles. When back in the studio, the ProArt Station PD5 desktop and the ProArt X570-Creator WiFi motherboard deliver incredible computing power to boost productivity; the ProArt Display OLED PA32DC as the world’s first OLED monitor with auto calibration ensures lifelike visuals; and ProArt Projector A1[i], as the world’s first Calman Verified projector, ensures images are cast in true-to-life color. To help creators thrive and boost productivity and efficiency, ASUS Dial has been introduced on the new ProArt Studiobook models and ProArt Mouse MD300 following its initial debut at CES 2021 on ProArt Display PA148CTV. ASUS Dial is an exclusive cross-product solution that gives creators an intuitive, precise and quick way to make adjustments in creative apps while staying focused on their artistic vision.

Expansive selection of laptops for creators

Aside from launching new ProArt solutions, ASUS is also introducing a number of new laptops for creators — Zenbook Pro, Vivobook Pro X and Vivobook Pro series laptops — providing a more complete offering to fulfill the needs of a wider range of creators and fit more usage scenarios. For highly mobile creators, Zenbook Pro Duo series laptops are masters of multitasking, while lifestyle creators can enjoy Vivobook Pro X laptops, the ultimate powerhouses for next-generation creativity, and Vivobook Pro for vivid visuals and high performance. These laptops for creators are enhanced by features specifically designed for creative work, such as the unique ASUS Dial feature and the exclusive ProArt Creator Hub software, and are also NVIDIA Studio validated products.

Partnership with Adobe

To bring out the best of ProArt and creator solutions, ASUS also celebrated a partnership with Adobe at the launch event by announcing three-month and one-month complimentary Adobe Creative Cloud® subscriptions[ii] bundled with a number of ASUS products. This subscription enables access to over 20 popular Adobe apps, including Photoshop®, InDesign®, and Premiere Rush®, as well as providing 100 GB of cloud storage, Adobe Fonts access, and other services. This collaboration has also ensured seamless integration of ASUS Dial with Adobe Photoshop, Lightroom Classic®, After Effects®, and Premiere Pro®, enabling creators to navigate these world-class apps more effectively and efficiently.

Complete offering of OLED solutions

ASUS is the first brand to offer a complete array of devices with OLED displays and provides a range that spans creative powerhouse laptops to mainstream on-the-go models, delivering the best displays to a wide variety of users and creators. The Vivobook Pro series is also the world's first lineup of OLED laptops with VESA DisplayHDR 600 certification[iii]. Featuring true-to-life colors, vivid imagery and low blue light, ASUS OLED devices enhance creative workflows with exceptional graphic precision and incredible visual experiences. New ASUS laptops and displays with OLED technology include the entire Studiobook series for creative professionals seeking perfect color; Vivobook Pro 14X/16X OLED and Pro 14/15 OLED for creator hobbyists and gamers; Zenbook 14X OLED and 14 Flip OLED for ultra-portability and flexibility; ExpertBook B5 OLED and B5 Flip OLED for business users looking for unprecedented levels of clarity when working with clients; and the portable ZenScreen OLED MQ13AH for giving on-the-go users an extra monitor.

With a comprehensive lineup of solutions that optimize creative work, ASUS is delivering incredible innovations that enable users to transform imagination into reality.

ASUS Global News: https://www.asus.com/news

Skechers India Introduces The Versatile Skechers GOrun Razor Excess

* The ultra-cushioned GOrun Razor Excess shoe delivers comfort that performs mile after mile with HYPER BURST™ cushioning and Goodyear® rubber technology

Skechers, The Comfort Technology Company™, today announced the launch of the all-new Skechers GOrun Razor Excess for men, which builds on the popularity of the award-winning GOrun Razor 3. The lightweight high-cushioned running shoe is the latest addition to Skechers’ performance GOrun line. Engineered to provide the best running experience, the range of trainers and race day shoes are crafted with the latest technologies to provide enhanced comfort, responsiveness and durability. With running continuously evolving and gaining massive popularity in India, Skechers India is combining high-performance technology with their trademark comfort for those looking to run the extra miles.

Designed for every kind of runner, Skechers GOrun Razor Excess delivers a swift and comfortable run with highly responsive, ultra-lightweight and long lasting HYPER BURST™ cushioning, as well as Goodyear® Rubber Technology for enhanced traction, stability and durability. The shoes come equipped with internal support at the toe and a Skechers HYPER ARC™ rocker bottom design that promotes efficiency in each stride. Thin stretchable laces expand and contract while running, providing an adaptive fit. Blending aesthetics with high-performance, the Razor Excess is sleekly designed with neon graphic prints and reflective detail for visibility during night-time runs.

Sharing insight into the launch of the collection, Mr. Rahul Vira, CEO, Skechers, South Asia Pvt. Ltd. said, “India has always been a huge market for avid runners. Skechers continues to believe in providing the most comfortable experience through our products, be it walking or running. With Skechers GOrun Razor Excess, we want to cater to consumers that are looking to run longer distances, without sacrificing speed or responsiveness. Our latest collection hits every note of technology needed for the best running experience.”

Skechers GOrun Razor Excess is now available for men at a price starting at INR 9,999/- on Skechers.in as well as at Skechers retail stores.

About Skechers South Asia Pvt. Ltd and Skechers USA, Inc.

Skechers South Asia Pvt. Ltd is a subsidiary of Skechers (NYSE:SKX), The Comfort Technology Company based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in the United States and over 170 countries and territories via department and specialty stores, and direct to consumers through 4,057 Company and third-party-owned retail stores and e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia, Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan, India, Europe and Latin America. For more information, please visit about.skechers.in and follow us on Facebook, Instagram, Twitter.

Indiabulls Housing Finance Limited Announces ₹ 1,000 Crore Public Issue Of Secured NCDs

·         Coupon Rate of up to 9.75% per annum*

·         Security cover of 1.25 times on the principal amount and interest thereon

·         Tranche I Issue rated as ‘CRISIL AA/Stable (double A: Stable) by CRISIL Ratings Limited and BWR AA+/Negative (double A plus/Negative) by Brickworks Ratings Pvt Ltd

·         Tranche I Issue opens on September 06, 2021 and closes on September 20, 2021**

·         Trading in dematerialized form only

·         Allotment on first -come- first-serve-basis

·         The NCDs are proposed to be listed on BSE and NSE.

Indiabulls Housing Finance Limited, a housing finance company regulated by the Reserve Bank of India, has announced the public issue of secured/ and or unsecured, redeemable, non-convertible debentures of the face value of Rs. 1,000 each. The Tranche I Issue opens on September 06, 2021 and closes on September 20, 2021.

The Tranche I Issue has a base issue size of Rs. 200 crores with a green shoe option up to Rs. 800 crores, aggregating up to Rs. 1,000 crores (“Tranche I Issue”). The Tranche I Issue offers various options for subscription with coupon rates ranging from 8.05% to 9.75% per annum. There are 10 Series of NCDs carrying fixed coupon and having tenures ranging 24 months, 36 months, 60 months and 87 months with annual, monthly and cumulative option.

The NCDs are proposed to be listed on BSE and NSE (collectively, “Stock Exchanges”) with BSE as the Designated Stock Exchange for the Issue. The NCDs have been rated CRISIL AA/Stable by CRISIL Ratings Limited and BWR AA+ / Negative by Brickwork Ratings India Private Limited.

An additional incentive maximum of 0.25% p.a. will be offered for Category III (HNI) and Category IV (Retail) Investors in the proposed Issue, who are also holders of NCD(s)/ Bond(s) previously issued by the Company, and/ or its Subsidiaries as the case may be, and/or are equity shareholder(s) of Indiabulls Housing Finance Limited as the case may be on the deemed date of allotment.

The Lead Managers to the issue are Edelweiss Financial Services Limited, IIFL Securities Limited and Trust Investment Advisors Private Limited.

At least 75% of the funds raised through this Tranche I Issue will be used for the purpose of onward lending, financing, and for repayment of interest and principal of existing borrowings of the Company and the balance is proposed to be utilized for general corporate purposes, subject to such utilization not exceeding 25% of the amount raised in the Tranche I Issue. The unsecured NCDs are in the nature of subordinated debt and will be eligible for Tier II capital.

BAJA SAEINDIA 2021 Commences Its 15th Digital Edition

* 214 entries from 185 Engineering Colleges registered for Preliminary round of BAJA SAEINDIA 2022

SAEINDIA, a professional Society of Automotive Engineers, today announced the commencement of the 15th edition of the much-awaited BAJA SAEINDIA series (Digital Event).

214 entries across the Engineering colleges in India were received for BAJA SAEINDIA 2022, out of which 138 teams are registered for conventional m-BAJA & 76 teams are registered for e-BAJA event. BAJA SAEINDIA tasks the students to conceptualize design, build, test & validate a single-seater four-wheeled All-Terrain Vehicle (ATV) to take part in a series of events, being conducted in three phases this year, giving the teams an opportunity to participate virtually in PHASE-1 & 2 or physically in PHASE-3 or both.

Upon successful completion of the previous edition, BAJA SAEINDIA 2021- "Embracing Challenges", BAJA SAEINDIA’2022 has begun in full swing. The pre-registration for the participating events started on June 16th, 2021. Considering the difficulties faced by the teams due to the current covid-19 outbreak, the registration deadline was extended from July 15th 2021 to August 15th, 2021.

Embracing the current Pandemic challenges, BAJA SAEINDIA 2022 edition will be held on a digital platform involving static as well as dynamic events, considering the health concerns of all stakeholders involved.

Intending to expand the spectrum of learning, the continuously evolving BAJA SAEINDIA Organising Committee has decided to introduce the participation of international teams all over the world till PHASE-2, for both mBAJA and eBAJA. Participating remotely will work hand in hand with the current safety rules to be followed with the idea of increasing the exposure of all the teams towards healthy completion and international bonding.

To promote clean energy-efficient solutions to the automotive future, the new eBAJA teams participating shall be provided financial support of INR 1 Lakh upon completing 5 laps in the endurance race which would be conducted in Phase 3 as per registration guidelines. This unique and eccentric step of BAJA SAEINDIA is towards a cleaner, efficient and brighter future and pushing to strive ahead and perform better than before, best than ever. To promote diversity amongst the teams, BAJA SAEINDIA has allowed the team who has reached the 25 members limit, to add 5 more girl team members without any additional amount in the registration fee to promote gender diversity.

The details for 1st and 2nd phase of BAJA SAEINDIA 2022 are as below:

The first leg (Phase 1) i.e. Preliminary Round, scheduled in September 2021, will be focusing on the virtual presentation of the ATVs of the teams. The two-day event will include a virtual Inauguration, presentations from teams showcasing the Design Reports of their buggy, an Automotive/Rulebook quiz and evaluation.

Followed by this, the second leg i.e. Phase 2, will incorporate Virtual Dynamic Events with the help of Automotive Simulation Software combined with Digital Static Events for 2022 edition, similar to BAJA SAEINDIA 2021. The tentative schedule of this phase is December 2021. This will include the Virtual Static Events Evaluation such as Design, Cost, Manufacturing & Sales Presentation as well as the Dynamic Events such as Acceleration, Brake, Gradeability, Suspension & Traction, Manoeuvrability and All Terrain Performance held virtually through IPG CarMaker software.

During Press conference, Mrs. Rashmi Urdhwareshe - President, SAEINDIA said

“BAJA SAEINDIA is inspired by the values & ethos and it provides an opportunity for thousands of engineering students to put the skills they have picked up into practice.  This competition furnishes an engineering student with a stage for their overall development. It enables them to grapple with a real-life application and improve their skills related to design, analysis, validation, problem solving, marketing, project management, team work, etc., which boosts their self-confidence and teaches them leadership skills. The competitive atmosphere at BAJA, always put learning at the front and nurtures the growth of an individual right before they enter the competitive environment of the industry.”

During Press conference, Dr. Madhu Chitkara – Pro-Chancellor, Chitkara University, Punjab said, “At Chitkara University, we believe in building a skilful society and promoting research, innovation in collaboration with industry and academic institutions. The vision of BAJA SAEINDIA and our university is in sync and we joined hands in the year 2015. As the host institute of Virtual BAJA SAEINDIA from the last 6 years, we feel proud in supporting this program. BAJA SAEINDIA is improving the engineering skills of young graduates through its project-based learning approach. For this year also, we are hosting the Preliminary and Virtual round of BAJA SAINDIA 2022 at our Punjab campus.”

During the event, SAEINDIA also signed MoU with Chitkara University, Cambridge Group of Institutions and IPG CarMaker to kick start the event.

About BAJA SAEINDIA

BAJA SAEINDIA is an educational pursuit for engineering college students, an out-of-classroom-education system, where engineering students can participate as a team, giving them pragmatic exposure to real-world challenges as faced in the industry. Originally started in the USA by the SAE International as Mini BAJA SAE, today it is being organized in several countries. In India, it is being organized as BAJA SAEINDIA. A student level competition in which teams from universities all over the country, conceptualize, design, analyze, fabricate, validate and run an all-terrain vehicle. This is evaluated during a series of Static, Dynamic, and Endurance events.

Over the years, BAJA has grown in numbers and has become a bigger event nationally, signifying its increasing popularity. It serves as a platform for young engineering talent to showcase their skills and acquire real-life experience while overcoming obstacles and challenges- something that is critical for their long-term success.

BAJA SAEINDIA is being Led by Dr. Pawan Goenka as the Chairperson of BAJA SAEINDIA Steering Committee. We thank our sponsors ALTAIR, Anand Automotive, ANSYS, ARAI, ATS, AVL, BPCL, Briggs and Stratton, Chitkara University, Cambridge Group of Institutions, Cummins, Hero Moto Corp, Hexagon-MSC Corporation, IPG CarMaker, Mahindra, MathWorks, Michelin, NATRiP, Power Equipment, Varroc, Vitesco Technologies for their continued passion and support towards building future-ready engineers through BAJA SAEINDIA. It is also supported by SIAM, ACMA, ASDC, FISITA & AICTE.

About eBAJA

eBAJA is an event initiated by the Steering Committee & Organizing Committee of BAJA SAEINDIA, which engages around 1400 engineering students every year. To leverage the onset of electric mobility in India, BAJA SAEINDIA had started this event under the convenorship of Mr. Subodh Morye (Mahindra & Mahindra Ltd.) in 2015. This is a platform where engineering students get an opportunity to build an electric vehicle on the same dynamics of BAJA rulebook and experience the wonder of the electric vehicle. During a session of the Organizing committee and Late Dr. APJ Abdul Kalam, former President of India, where he suggested utilizing this platform for national prosperity. Overwhelmed by his thoughts, the organizing committee decided to include a new sub-event to its 8th season – named eBAJA. The conventional BAJA is all about petrol-driven ATVs, while the eBAJA vehicles run on an electric motor powered by a rechargeable Lithium-ion battery pack. To give eBAJA another push and special focus, the Organizing Committee of BAJA SAEINDIA decided to conduct the eBAJA event at a separate location. Cambridge Group of Institutions from Bangalore has come forward and agreed to be Host for eBAJA SAEINDIA 2022 at Bangalore.

All Indians Matter Podcast Achieves Milestone, Completes 100 Episodes

* Since its launch a year ago, the show has built a dedicated, growing audience in India and across the world

* Episode 100 is a special conversation on issues that are top-of-mind for most Indians

The All Indians Matter podcast, hosted by veteran journalist Ashraf Engineer and managed by IdeaBrew Studios, will publish its 100th episode on September 4, 2021. The podcast, launched on Independence Day Eve last year, publishes two episodes a week – a conversation with an expert on an issue on Wednesdays and solo commentary by Engineer on Saturdays.

The podcast is a digital home for conversations with and about India on issues that truly matter. It is available on all major platforms such as Spotify, Apple Podcasts, Jio Saavn, Gaana, Wynk, Google Podcasts, Castbox, Amazon Prime Music India and many others.

The 100th episode is a special one. As the country goes through profound political and social changes, what are common Indians thinking? What do they want from the next decade and what keeps them up at night? Episode 100 is a conversation around these questions with people that common Indians can identify with – senior journalist Aarefa Johari, development sector professional and education equity worker Malvika Agarwal, and financial markets veteran Himanshu Vyas.

The conversation covers a wide range of topics that dominate the minds of common Indians: the worrying employment situation, social fissures, hyper nationalism, the economy, how India will negotiate a post-COVID world, to name a few.

Over the past year, the podcast has covered a variety of issues, from climate change to content laws and from the new farm laws to the worrying incidents of police torture. It has had a range of guests, from world renowned economist Jean Dreze to poet-lyricist Hussain Haidry and from social activist Harsh Mander to acid attack victim Daulat Khan.

There was also a special six-part series on Mahatma Gandhi’s assassination: the conspiracy, the people behind it, the political impact and why the Father of the Nation is relevant today. It comprised a series of conversations with Tushar Gandhi, great grandson of the Mahatma, Gandhi scholar, author and peace activist.

The podcast has built a solid reputation and audience not just across India but also globally, with people listening in from countries as distant and varied as the US, the UK, the UAE, Russia, France, Brazil and even Burkina Faso.

“In today’s times, audiences need a sane, clear voice that explains how national issues affect their lives every day. For instance, if the GDP-to-government debt ratio is high, how does it affect the common man’s budget? Or, if new farm laws are passed, what does it mean for prices of essentials and food security? People need clarity, someone to make sense of events for them. Unburdened by the organisational priorities of large media houses, independent media is uniquely placed to do this. The success of the All Indians Matter podcast is testimony to this,” said Engineer.

Aditya Kuber, co-founder of IdeaBrew Studios, which manages 86 shows now, said: “All Indians Matter was the first of our podcasts to go live. We believe strongly in the concept. It now has a dedicated and growing audience, which only underscores how much the demand for high-quality news-related content is expanding. It is attracting significant advertiser interest too. It’s a matter of pride that the podcast is 100 episodes old and we look forward to the next 100.”

Tableau Launches New Innovations And Enterprise Plans To Strengthen Organization-Wide Analytics

* End-to-end solution makes it simpler to buy, scale, govern and deploy self-service analytics 

Tableau, the world’s leading analytics platform (NYSE: CRM), unveiled new data and analytics platform capabilities today. The new enterprise capabilities and new enterprise subscription plans will help customers advance their digital transformations by empowering everyone in an organization with trusted and governed data, driving greater success with data and analytics at scale and better business outcomes.

“Tableau’s been at the forefront of our journey to better understand and serve our customers through data,” said Megan Oertel, Director of Product Analytics, Sysco LABS. “Tableau is used across our entire organization to help us report from all the different data sources we have in a governed and trusted way.”

According to McKinsey, 92 percent of companies are failing to scale analytics. And new data from Mulesoft and Coleman Parkes Research found that 87 percent of IT and business leaders are concerned that security and governance are slowing the pace of innovation. 

“IT leaders are facing unprecedented challenges today and the COVID-19 pandemic has underscored the need to increase data self-sufficiency and empower everyone to do more with data,” said Doug Henschen, Vice President and Principal Analyst, Constellation Research. “It’s no longer a luxury for businesses to have a data analytics platform, it’s a necessity that could make the difference between surviving and thriving.”

Key new capabilities and improvements are focused on:

Managing the data chaos and enabling data governance at scale. New capabilities are making data challenges easier to manage, easier to scale, and easier to trust

Data Prep: Tableau Prep now makes it easier for customers to reduce loads/costs of server resources automatically and generate rows to more easily map out trends in data 

Governance: New features help ensure/maintain data quality by alerting you of any potential issues and provide easier visibility into the type of data you have and where it came from 

Centralized row level security: New features allow for increased flexibility and segmentation by allowing Tableau administrators to centrally configure which users and groups have access to which slices of data configure access. 

Ensuring analytics scales with enterprise demand 

Enterprise reference architecture: Enterprise Deployment Guidelines (EDG) provides the Tableau reference architecture for our enterprise customers with a prescriptive methodology to achieve requirements around availability, scalability and security. EDG is technology agnostic, platform independent and aligned with enterprise data center best practices.

Dynamic Scaling: New feature helps enterprises appropriately resource their deployment and ensures enough containers are available during peak demand times and scale down during low demand times.

o   Resource Management: IT teams can better optimize the performance of Tableau Server by defining application resource limits.

New enterprise subscription plans make it even easier to procure and deploy Tableau across an entire organization. By bundling analytics with Data Management and Server Management, enterprise customers can more easily procure and deploy Tableau’s full capabilities to benefit everyone.

“Tableau has long been a favorite to help individuals see and understand data,” said Francois Ajenstat, Chief Product Officer, Tableau. “We’re making it easier for IT leaders to make it a favorite across the entire enterprise and deliver an end-to-end solution to leverage the full power of data analytics.”

The data prep and catalog improvements along with the new subscription plans will be available later this month with the release of Tableau 2021.3. The additional features will be available in the coming months. To learn more, visit: www.tableau.com/products/our-platform.

Sugar.fit Is Slated To Raise $10 Mn In Seed Funding Led By Cure.fit, Endiya Partners And Tanglin Venture Partners

* Sugar.fit offers a holistic data-driven approach that will help customers prevent, manage and reverse diabetes in 6-12 months’ time

* Sugar.fit was in stealth mode for the last 9 months; they have recently concluded a pilot and have now launched in Bangalore and Delhi-NCR

cure.fit, India’s leading health and fitness company, along with Endiya Partners and Tanglin Venture Partners have agreed to invest $10 million in Sugar.fit – a healthtech startup that seeks to manage and reverse diabetes through a highly consumer-centric data-driven digital health experience. The investment is expected to close by September.

About 70 million people in India suffer from diabetes and another 80 million are pre-diabetic. Diabetes is the leading cause of several fatal health complications which requires people to continuously monitor and regulate their sugar levels.

The startup uses continuous glucose monitoring technology (CGM), which helps users see real-time impact of various food and lifestyle activities on their blood sugar level. Sugar.fit’s comprehensive program further combines medical experts with deep technology, including coaching, personalised analytics, and integrated devices and testing.

Cure.fit will actively support the Sugar.fit team with their fitness and wellness content, and access to their millions of health-conscious consumer base in the country. Cure.fit's digital capabilities in pre-emptive health, scale of Cult.fit, and network of doctors and coaches are strong assets for sugar.fit.

Sugar.fit launched two months ago and is currently operational in Bengaluru and Delhi-NCR. The company has seen strong traction and is on track to hit $1mm ARR this quarter. Sugar.fit plans to expand to 10 cities over the next few months.

Commenting on the investment, Dr. Ramesh Byrapaneni, Partner, Endiya Partners said: “There is increasing evidence that with proper medical and lifestyle interventions, diabetes can be prevented, managed better and even reversed. However, current systems of care management are often generic and lack personalisation. Sugar.fit’s goal to sustainably manage and reverse diabetes for millions of Indians in the next few years is a worthy goal which we at Endiya are thrilled to partner in.”

Madan Somasundaram, Co-founder of Sugar.fit said: “We have an innovative tech-led solution that gives real-time tracking and hands-on personalised assistance to our customers. 90% of our users are seeing significant drop in their blood sugar levels along with drastic reduction in medication and weight and are on track for diabetes reversal. Our customers have rated the product 3.9 on a scale of 4 and we are seeing referrals from word-of-mouth every day. I am confident that Sugar.fit can sustainably manage and reverse diabetes for millions of Indians in the next few years.”

Sugar.fit’s founding team includes Madan Somasundaram and Shivtosh Kumar and the core founding

team comes with vast experience in building and scaling products at cure.fit, Dailyhunt, Flipkart, Myntra, Samsung etc. Majority of the tech team is from Curefit and have avg experience of 5+ years. The team has previously built health products with NPS of 80+.

For more information on Sugar.fit, visit: https://www.sugarfit.com/

About cure.fit

cure.fit is a health and fitness company, headquartered in Bangalore, India. Founded in 2016 by Mukesh Bansal and Ankit Nagori, cure.fit caters to living a healthy life through its critical dimensions — physical fitness & wellness. The platform, branded as cult.fit, provides fitness-related services through a mix of online and offline channels. These include offline group workouts at cult.fit centres and other gym- or equipment-based workouts at partner gyms and fitness centres across the country. The platform also offers online personal training, group workouts, and live fitness classes across various formats.

cult.fit is an app-based service provider and is available on Android and iOS.

For more information, visit: www.cult.fit

About Endiya Partners

Endiya Partners is an early-stage venture capital fund that invests in Indian product start-ups that are globally relevant. Leveraging deep domain expertise along with vast entrepreneurial and operating experience, the Endiya team plays a key role in co-creating scalable businesses. Endiya’s portfolio consists of disruptive and category-defining companies across SaaS, Fintech, Deeptech, and Healthcare sectors including companies like  Darwinbox, Kissht, Curefit, SigTuple and Qapita. Founded in 2015, Endiya Partners has $100M under management.