Wednesday, August 11, 2021

Orient Cement Recognised Among The Icononic Brands For Year 2021


Orient Cement, one of India’s leading cement manufacturers and home to brands Birla.A1 Premium Cement & Birla.A1 StrongCrete, has featured in the 4th edition of The Economic Times Iconic Brands 2021.

Talking about the recognition, Mr. Deepak Khetrapal, MD & CEO, Orient Cement expressed, “We are delighted that the quality of our products along with our superior customer service has been recognised. This is also an affirmation of our transparent and fair business practices, and the extensive work towards brand experience. Our unwavering commitment to the vision of ‘Build Sustainably to be a Valued Partner in Progress’ has always helped us stand in good stead. We constantly strive to add meaning and value to our customers’ lives and for this, we are constantly in touch with them, and try to understand and appreciate their concerns. We are also cognisant of our customers’ evolving needs and this has helped us keep the brand relevant among the audiences.”

Mr. Manish Dua, President - Sales & Marketing at Orient Cement, also spoke about the recognition and said, “Glad our customer-centric approach has been recognised. Brands stand out only when they truly connect with their consumers, and the connection is made possible only when the proposition resonates with its target audience. Over the years, our products have built a legacy of trust, helping us emerge as one of the fastest growing cement manufacturers in the markets in which we operate.”

All throughout last year, as the Covid-19 pandemic curbed movement of people and goods, Orient Cement quickly re-aligned their brand strategy. This was done in order to  meet rapidly changing consumer behaviour that was seeing a drastic shift towards digital media. Through their campaigns, the company not only raised awareness about precautionary measures but also tried to create a positive sentiment with campaigns such as ‘Stronger Tomorrow’, ‘We Care’, and ‘Pehli Baar’. They also worked hard to keep their customers engaged through several digital contests. Newer ways were also devised to engage the company’s stakeholders without breaching social distancing norms. And much after the world adjusted to the new normal and lockdown restrictions had eased, Orient began the process of amplifying the brand's salience through out-of-home advertising, radio & TV campaigns.

About Orient Cement:

Established in 1979, Orient Cement has emerged as one of the fastest growing and leading cement manufacturers in India. It began cement production in the year 1982 at Devapur in Adilabad District, Telangana. In 1997, a split-grinding unit was added at Nashirabad in Jalgaon, Maharashtra. In 2015, Orient Cement started commercial production at its integrated cement plant located at Chittapur, Gulbarga, Karnataka. With a total capacity of 8 MTPA, they serve Maharashtra, Telangana, Andhra Pradesh, Karnataka and parts of Madhya Pradesh, Tamil Nadu, Kerala, Gujarat and Chhattisgarh.

The product mix includes Pozzolana Portland Cement (PPC) & Ordinary Portland Cement (OPC) marketed under the brand name of Birla.A1 – Birla.A1 Premium Cement and its premium avatar, ‘Birla.A1 StrongCrete’. With focus on resilience and durability, the company has created benchmarks in the industry with the quality of its products.

Orient Cement stands for strength and trust and has established a reputation for the same with the use of only high-grade raw materials. The products are suitable for all types of industrial, residential and commercial constructions.

Website: www.orientcement.com , www.birlaa1.com

OPPO Launches ‘ChargeUp’ Campaign; Showcases Its New Flash Charge Tech Solutions On Reno6 Pro 5G And F19 Series


* Announces its recent achievements in the development of Safer, Smarter, New Generation Flash Charging Technology- SuperVOOC / VOOC Flash Charge

* Launches attractive offers and deals on OPPO Reno6 Pro 5G, Reno6 5G and the F19 Series, ahead of the Independence Day

OPPO, the leading global smart device brand, today announced the launch of its ‘ChargeUp’ campaign in India that showcases its latest achievements in next-gen VOOC Flash Charge technology. The innovative technology takes speed, safety, and intelligence to the next level.

As part of the campaign, ahead of India's Independence Day, the global smart device brand also announced a range of attractive deals and offers on its recently launched superphones, the Reno6 Pro 5G, the Reno6 5G--as well as its F19 Series-- for both, its online and offline consumers in India.

Speaking about OPPO’s Independence Day ‘Charge Up campaign, Damyant Singh Khanoria, Chief Marketing Officer, OPPO India said, “OPPO is renowned as the global leader in Charging and Battery technologies. As of June 30, 2021, OPPO has already applied for over 3,000 patents related to fast charge technology and we continue to explore how we can bring meaningful innovations to our consumers. The ‘Charge Up’ campaign is an opportunity for our consumers to get their favourite OPPO Reno6 Pro 5G or F19 series smartphones”.

OPPO Charge Up Week ResizedOPPO’s Next Generation VOOC Flash Charge technology takes speed, safety, and intelligence to the next level. It introduces a five-fold safety protection system--comprising a Fuse with lower impedance, Gallium Nitride (GaN) Switches, Internal series bi-cell design, Battery Safety Detection Chip and Composite Current Collector--to deliver greater charging speed without compromising on safety.

OPPO's technology adjusts the charging current based on intelligent detection of different charging scenarios. This also helps reduce the occurrence of unusual battery ageing, allowing users to enjoy optimal battery life for a longer period.

Additionally, ahead of the Independence Day, OPPO is bringing a host of exciting deals and offers on its renowned series of smartphones as a part of its Charge up Campaign.

Offers and Deals on OPPO Reno6 Pro 5G and the F19 series

Offline Offers

Between 8th August and 21st August, 2021, customers who buy the recently launched Reno6 Pro 5G will get cashback upto INR 3000 and those buying the F19 Pro+ will get INR 2000 cashback and Upto INR 1500 cashback on the rest of the F19 series of smartphones. The offers are valid on all HDFC Bank, ICICI BANK, Kotak Bank, Standard Chartered, Federal Bank, BOB Cards, Yes Bank, RBL Bank debit and credit cards, apart from 11% instant cashback on Paytm. Besides there is No Cost EMI available upto a period of 6 months. All existing OPPO users will get exchange bonus upto INR 1500 and a there is an assured buyback guarantee of 80% if you want to upgrade your old OPPO smartphone to the new Reno6 5G series and the F19 Series. In additional, existing OPPO users can avail Complete Damage Protection for 180 Days. There is also a 50% IoT bundling discount on OPPO 10000mAh 18W Fast Charging Power Bank, which will now be available at a discounted price of Rs 650.

Further, OPPO Premium Service benefits will be applicable for customers opting to purchase the OPPO Reno6 5G and Reno6 Pro 5G. It covers Bank EMI option at the time of Service; free pick-up & drop for repairs within warranty period; free Screen Guard & Back Cover, and 24*7 Hotline support.

Online Offers

Over the same period, there are Bank offers of upto INR 3000 on Reno6 Pro 5G and upto INR 2000 on the OPPO F19 Series. Additionally, there are no cost EMI upto 9 months from HDFC Bank. All existing OPPO users will get exchange bonus upto INR 3000 and a there is an assured buyback guarantee of 80% is you want to upgrade your old OPPO smartphone to the new Reno6 5G series and the F19 Series, via Cashify. Consumers can also upgrade to the new OPPO Reno6 Series by paying 70% of the price through FlipKart Smart Upgrade. All existing OPPO users will get Complete Damage Protection for 180 Days. There is also around 50% IoT bundling discount on OPPO 10000mAh 18W Power Bank, which will now be available at a discounted price of Rs 699.

OPPO Premium Service benefits will be applicable to customers choosing to purchase the OPPO Reno6 5G and Reno6 Pro 5G.

About OPPO Mobiles India Private Limited

OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 5 R&D Centres worldwide, as well as an International Design Center in London. More than 40,000 of OPPO's employees are dedicated to creating a better life for customers around the world. OPPO’s Hyderabad R&D center is the largest research center outside of China and is playing a pivotal role in innovation across fields including software, imaging, and communication network. Aimed at elevating global 5G experience, the brand also launched its first overseas 5G innovation lab in Hyderabad. In line with its commitment to Make in India, OPPO has a manufacturing plant at Greater Noida, established in 2016. As per International Data Corporation ’s (IDC) Quarterly Mobile Phone Tracker, OPPO witnessed a growth of 35% YoY in 1Q 21.

54 School Principals From Across India Get The Prestigious Change Maker Award For Digital Transformation & Holistic Learning


New-age Technology has swept the Education sphere into the future in a sparkling Award Ceremony, where Change Maker awards were presented to fifty-four School Principals in India by Tech Avant-Garde (Microsoft’s Global Partner), Knowledge L’avenir in association with Microsoft and Rotary Club.

Amidst a spirit of elation, the Principals were acknowledged, celebrated and applauded for their selfless and sincere service to the fruition of the dream of Digitalization of Formal Education. Each Principal articulated their school’s transforming digital journey to make ‘Connected Learning Community’ into a palpable reality. They set a shining example and imparted true inspiration to other Principals of Educational Institutions across the length and breadth of the nation, by guiding and handholding teachers and students alike to administer critical knowledge and wisdom, paving the way ahead into a brightly lit exciting future. The organizers were convinced that with Principals plunging into the fray, others will readily follow and put India on the map, at par with global education, especially now more than ever with the Pandemic looming large over our heads.

Certain select Principals were from schools that were honored with Carte Blanche Digital School graduation at a special function held in November 2020. These schools have subscribed towards the Digital Transformation and Holistic Learning Program (DTHL); where the school teachers have been trained in Digital Teaching; where the school is conducting online classes daily for all grades; where teachers are MIE (Microsoft Innovator Educator) certified and where teachers have trained the participants in the Knowledge L’avenir Conclave Webinars. The DTHL Coordinators are awarded with Digital Catalyst Certification; Knowledge L’avenir Conclave presenters are awarded with Adroit Mentor Certification; Teachers with digital skills are  presented with Empowered Educator Certification; Students are  presented with Connected Learner Certification and Parents are presented with Participative Parent Certification. Schools are also eligible to become Microsoft Showcase Schools. And in addition, teachers who have given presentations in Knowledge L’avenir Conclaves are trained to become MIE Trainers.

111 teachers were certified as MIE (Microsoft Innovator Educator) Trainers at the Knowledge L’avenir Platform conducted by Tech Avant-Garde (TAG), Global Training Partner of Microsoft, in association with Microsoft and supported by Rotary and Knowledge Key Foundation.

Ali Sait, CEO, Tech Avant-Garde, says, “India is the first nation in the world where educational institutions have fulfilled the requirement of Knowledge Age by becoming part a ‘Connected Learning Community’. In history any Nation or Society, which adopts modern Educational practices, becomes the most progressive society of the world. India has had the head start and we hope it maintains the lead.”

Christine Thoresen, Director Worldwide Education Strategy, Microsoft Corporation, said, “I heard about 111 MIE Trainer are getting graduated I am so excited, it’s so important and accomplishment is tremendous.”

Olga Svyrydenko, Business Strategy Lead Manager, Global Training Partner Program at Microsoft, added, “Global Training Partner is going to give teachers an opportunity to share their experiences on various forums. MIE certified teachers are going have a responsibility to train their colleagues.”  

The Change Maker Awardees are as follows: Maharashtra/ Goa: Balvinder Kaur Kooner, Arya Gurukul, Ambernath, Kalyan; Radhamani Iyer, Arya Gurukul, Nandivali, Kalyan; Sapna Uppal, Little Aryan's, Pre K, Kalyan; Shobhana Jha, St. Mary's High School, Kalyan; Farha Asif Daruwala, Crescent High School & Junior College, Pune; Asha Srinivas Reddy, Priyadarshani School, Moshi, Pune; Arpita Dixit, Priyadarshani School & Jr. College, SSC Board, Pune;  Dr. Gaitri Suhas Jadav, Priyadarshini School & Jr. College, CBSE, Indrayaninagar, Pune; Nalini Samuel, The Orbis School, Keshav Nagar, Pune; Gunjan Srivastava, The Orbis School, Mundhwa, Pune; and Sindu Hemanth, Sunshine Worldwide School, Goa.

Karnataka: Wng. Cdr. Ranjit Kumar Mandal and Chabbi Mandal, BGS World School, Chikkaballapura, Bangalore; Judith Singh, Cambridge Public School, HSR Extension, Bangalore; Geetha Mohan, Carmel School, Padmanabhanagar, Bangalore; Sribala Srinivasan, Carmel School, Padmanabhanagar, Bangalore; Nimmy George,   Clarence Public School, Bangalore; Sobha Venkateswar, Embassy Public School, Bangalore; Abida, Florence Public School, Bangalore; Bridgette Mc Gavin, Florence Public School, Bangalore; Aruna Iyer, Greenfield Public School, Bangalore; KV Vincent,      Huddard High School; Kavitha B V, Jubilee International Public School,  Bangalore; Sujatha Nagaraj N, Lawrence High School, HSR, Bangalore; Umadevi N, Lawrence High School, Koramangala, Bangalore; Reetu Thapa, NPS Utrahalli, Bangalore; Thomas P J, Royal Public School, Electronic City, Bangalore; Deepthy Madhu, Samsidh MLZS, Electronic City, Bangalore; Rekha Sinha, Samsidh MLZS, Horamavu, Bangalore; Sangeetha Shenoy, Samsidh MLZS, HSR Layout, Bangalore;  Mamta Chandra, Samsidh MLZS, Vidyaranyapura, Bangalore; Joice Lobo, Samsidh Mother Teresa International School, Kanakpura, Bangalore; Meenu Bhattacharya, TCIS, Sarjapur, Bangalore; Roopa Arun, TCIS, Sarjapur, Bangalore; Priya Anand, TCIS, Whitefield, Bangalore; Usha Iyer, The Green School, Bangalore; Usha Ravi, The Regency Public School, Bangalore; Y Padma Sagar, Vagdevi Vilas School, Marathahalli, Bangalore; and Devika Nagaraju, VLS International School, Bangalore.  

Other South: Lakshmi Vindala     International School Shaikpet, Hyderabad; Fahmidha, Oxford Grammar High School, Hyderabad; Fatima Kim Hussain, Oxford Grammar High School, Hyderabad; Ramanjula G, Oxford Grammar High School, Hyderabad; Dr. A Chhalamayi Reddy, Sri Aurobindo International School, Hyderabad; Kajol Chatterjee, Samsidh International School, Visakhapatnam; C Bhuvaneswari, Litera Valley Zee School, Hosur, Tamil Nadu; M D Ganga Devi, Samsidh MLZS, Vellore, Tamil Nadu; and Santosh Kanavalli, Subbiah Central School, (CBSE) Tirupur, Tamil Nadu.

North: Dr. Seema Dutt D.A.V Public School, Ambala, Cantt; Vijayshree Pandey, Dr. Virendra Swarup Education Centre, Shyam Nagar, Kanpur; Neelam Ohri, Mind Tree School, Ambala; Sudha Mathur, Mind Tree School, Ambala; Brinda Sam, St. Thomas' School, Gopiganj, Uttar Pradesh; and Saman Sherwani, The Blossoms School, Aligarh.

The Change Maker Event included five critically informative Sessions. A large audience across India got a wonderful opportunity to hear a potpourri of words spilling with knowledge, experience and wisdom, describing their digital journey along with the victory over the uncertainties due to the pandemic.  They also described their determination to keep Formal Education alive and furthermore, fulfilling the aspiration of every child by imparting better education on a digital platform and protecting the Human Capital of the country. Their narrative was convincing, where they urged other schools to accept digitalization as the new normal of the times. The list of luminaries who spoke runs as follows:

Precognition Session:  Sr. Sadhaya  SND, Manager, Notre Dame School Vasai, Maharashtra, Mrs. Princess Franklyn, Dean of Studies, National School of Journalism, Bangalore, Mr. Vineet Kshirsagar, Director Sales, Hitachi Vartara, India and Ms. Roshini Kumar, President, Lycee Corp.

Solutionist Session: Mr.  K V Vincent, Principal, Huddard High School, Kanpur, Mrs. Priya Anand, Head of School, TCIS, Whitefield, Bangalore and Mrs. Radhamani Iyer, Principal, Arya Gurukul,  Nandivali, Kalyan.

First Transformist Session: Mr. Chandrashekhar R, Chairman, Litera Valley Zee School, Mr. Bharat Malik, Chairperson, Education Today Foundation, Mrs. Neelam Malik, Academic Director, Education Today Foundation, M.K. Sherwani, Chairman, The Blossoms School and Waseefullah Khan Sherwani, Chief Administrator, The Blossoms School.

Second Transformist Session: Mr. K.Harish, Chairman, Vagdevi Vilas Group of  Institutions and Wg. Cdr. Ranjit Kumar Mandal, Principal, BGS School, Chickkaballapura .

Visionary Session: Major Harish Kumar, Secretary, NCERT, Mr. Rahul Tandon, Design Head Product Development and Compliances, Bharat Bill Pay and Rtn. Ramesh Kumar RDDRFC, Rotary.

The Change Makers were profusely thanked for being the guiding light and an important catalyst to one and all in the darkest time in our current history. Their spectacular endeavors are taking Digital Education right at the doorstep of schools from the remote Indian villages to the lofty classrooms in global arenas, revolutionizing the system.

About Tech Avant-Garde (TAG): TAG is a technology services organization which focuses on “Product Fostering” which means Development, Nurturing and Promoting of the software products. To enhance customer support and user experience, TAG has innovated an App based “Help Desk called TAG” which is accessible to the user from anywhere, any place and on any device. Being a socially conscious organization, it has taken the cause of “women empowerment” in the digital age, it trains and employs women at its residential complexes called “Navy Campuses”. In these campuses, it provides boarding, lodging and continuum training, on software development and Help Desk management. Tech Avant-Garde features on the Microsoft website as its global education training partner. Tech Avant-Garde has been recognised as ET Industry Leaders 2020 Award Winner for Software Innovation in Ed-Tech.

NowFloats Is Committed To Empower Indian MSMEs To Stay Competitively Ahead


* Business sees 3X increase in customers amidst the pandemic

For a long time, Micro, Small, and Medium Enterprises (MSMEs) have been a major growth driver for several economies including India. Today, there are approximately 6.5 crore MSMEs that contribute to 30 percent of India’s GDP. However, the Covid-19 pandemic has created a massive transformation for MSMEs and in the way they operate. With the need to shift to a digital model, several small businesses faced the challenge to integrate technology into their business processes. Further, the lack of awareness of operating new technologies and the unavailability of tools custom for their business remains a major challenge for most small businesses. That further leads to the challenge to find the skilled talent to run these technologies at a moderate cost, which is necessary to build and manage the digital infrastructure effectively.

Enter NowFloats, a SaaS company that is enabling MSMEs across various sectors pan-India to digitalize. With the mission to enable businesses to digitize, easily and quickly, and to help the small merchants across the country, NowFloats is simplifying the digital journey of every business in India. Empowering over 35,000 businesses to grow online, its Boost360 business is focused on helping MSMEs across the country set up their online presence, thereby enabling the Indian MSME journey to transcend into digital and ensuring that they stay relevant. In doing so, NowFloats is not only helping brands to reach more customers but also connecting with customers from across geographies. 

Amidst the pandemic, NowFloats has been all the more relevant in enabling several small businesses to not only staying afloat but in being competitively ahead. The company saw three times higher adoption of digital platforms across businesses amidst the pandemic and is focused to help even more businesses stay profitable in the current environment. Its Do-It-Yourself (DIY) capability allows any small business owner to integrate digital technologies into their day-to-day operations without the need of any prior expertise, making it easy to adopt and use for anyone, thereby, democratizing technology.

Speaking on this, Nitin Jain, Co-Founder of NowFloats, “The onset of the pandemic has changed the entire environment for several companies on how they engage with the customers. However, with many MSMEs pivoting to digital in order to stay relevant, several companies became far more profitable in a digital model against the traditional methods. Our DIY model of enabling MSMEs to digitize is unique because it helps even micro and small businesses transform into digital without the need for any prior technical knowledge. We are committed to working with businesses from across the country to help them pivot to digital and further empower the culture of innovation and new business in India.” 

Established in May 2012 by Neeraj Sabharwal, Nitin Jain, Ronak Samantray, and Jasminder Gulati in Hyderabad, the brand has since grown into servicing customers across India. So far, NowFloats has enabled MSMEs to not only staying afloat during the pandemic but has helped them become profitable amidst the pandemic. By leveraging the power of digital, the company empowered its customers to connect with more customers digitally and helped them grow their businesses. The focus of Boost360 is to support SMBs to set up, manage and grow their business online. 

About NowFloats:

NowFloats Technologies Pvt. Ltd. is a SaaS company that helps SMBs & retail businesses take their business online effortlessly, and enterprises, optimize their digital products. With 53 million businesses wishing to connect with over 600 million internet users in India, NowFloats’ mission is to help them do it easily and quickly without any need for technical knowledge. Founded in 2012 in Hyderabad, it now has customers all over India for three of its main products: Boost 360, Zadinga & Kitsune. Its team of 150 people ensures every business using NowFloats’ products becomes truly digital by offering solutions such as local content discovery platform, online business management suite, website promotion, marketing solutions, among other B2B services.

FIABCI Appeals To Central Government For One Country, One License For Real Estate Brokers, Urges GST Waiver


The Indian chapter of the international real estate body for Realtors, the FIABCI has urged the central government in a letter, requesting for a single license for brokers to operate throughout the country irrespective of the state they belong to. This will enable Realtors and all brokers to carry out their business across all states in the country seamlessly.

“Currently Realtors have to apply for licenses to the respective state governments for first sales and cannot operate beyond the jurisdiction of the license being granted. Since the real estate industry and small brokers in particular have got affected badly by the pandemic, we at FIABCI have urged the government to allow brokers to operate throughout the country with just one common license,” informs Farook Mahmood  Chairman Emeritus & Founder President FIABCI - India, who is now also a member of Global Strategic Planning.

In a letter to the Prime Minister, Mahmood has also requested for an industry status for developers. "Several real estate bodies including FIABCI have been repeatedly requesting the government for many years now. An industry status will give us a strong platform to voice our concerns. The industry contributes millions of crores of rupees to the exchequer and we don't see why we should not be granted industry status," laments Mahmood 

FIABCI’s appeal to the central government has been made in the light of the fact that several brokers have been reeling under pressure due to all time low business in the last one year and more owing to series of lockdowns with near zero second sales in many cities. This has prompted many small brokers to shut shop as well.   

Another issue plaguing the real estate sector in India is the huge burden of GST. “The GST burden of 18% has added to the already grim situation. Customers are not willing to pay GST and hence we Realtors have to absorb the cost. The government should look at GST waiver or at least a reduction on both first and second sales as well as brokerage. This will give immense fillip to the lagging real estate industry", he urged.

About FIABCI: FIABCI was founded 68 years ago and is a business network of real estate professionals worldwide. FIABCI provides access and opportunity for real estate professionals interested in gaining knowledge and conducting international Real Estate business. It has Members in 65 countries, including 100 Professional, 1 million associate members Associations, 65 Academic Institutions, 3,000 Individual Members and will be a million associate members shortly.

FIABCI has four world councils: 1) World Council of Developers/Investors 2) World Council of Brokers 3) World Council of Experts 4) World Council of Managers.FIABCI is the most representative organization of the real estate industry in the world and holds special consultative status with the Economic and Social Council (ECOSOC) of the United Nations. 

Announcing Salesforce+, A New Streaming Service For Live Experiences And Original Content Series


* Salesforce+ content will inspire and motivate everyone — for every role, industry or line of business — to succeed in the digital-first, work anywhere world

* Salesforce+ will bring the magic of Dreamforce to viewers across the globe with luminary speakers, Trailblazer success stories, and groundbreaking innovations

Salesforce (NYSE: CRM), the global leader in CRM, today announced Salesforce+, an all-new streaming service with compelling live and on demand content for every role, industry and line of business, all in one place.

Salesforce+ includes live experiences, original series, podcasts, and other programming. With engaging stories, thought leadership and expert advice, Salesforce+ will illuminate the future of technology in the digital-first, work anywhere world and inspire millions of Trailblazers to learn new skills, pursue new career opportunities, and drive change in the world.

“Over the last 18 months, we've had to reimagine how to succeed in the new digital-first world. We reimagined our events, shifting them to all-digital brand experiences and introduced new, relevant, original content," said Sarah Franklin, President and Chief Marketing Officer, Salesforce. "We’re not going back, we’re creating the future now. Just as brands like Disney, Netflix and Peloton have done with streaming services for consumers, Salesforce+ is providing an always-on, business media platform that builds trusted relationships with customers and a sense of belonging for the business community.”

Salesforce+ features original programming from Salesforce Studios

Salesforce Studios has developed and produced the core content for Salesforce+, and is growing its team of writers, editors, directors and producers to bring new original programming to the lineup.

The current Salesforce+ lineup features:

● “Leading Through Change” launched in March 2020 as a weekly program focusing on how business leaders were dealing with the global pandemic. With more than 60 episodes, the series has had more than 700 million views and won the 2021 Content Marketing Award for Best Content Marketing Program.

● “Connections” showcases some of the most innovative marketers from companies like IBM, Levi’s, and GoFundMe. The COVID-19 pandemic flipped marketing on its head and made long-standing playbooks and tactics obsolete. Salesforce President and CMO

Sarah Franklin talks with some of the best and brightest marketing minds about how they are connecting with their audiences in a whole new way.

● “The Inflection Point” features CEOs from leading brands sharing how their personal backstories, professional influences and values inform their leadership. Hosted by Salesforce EVP Monica Langley, who spent 27 years as a reporter at The Wall Street Journal, the series takes an inside look at how the chief executives of companies, including Coca-Cola, PayPal, Ford, and Workday, became who they are today.

● “Boss Talks” is a career advice series hosted by Salesforce’s Chief Philanthropy Officer Ebony Beckwith and designed to inspire professional growth. In conversations with the likes of NFL player Kelvin Beachum Jr. and Mona Monica Kattan of Huda Beauty, Beckwith dives into topics such as dealing with imposter syndrome and unlocking workplace authenticity.

● “Simply Put” is a short-form video series hosted by Emmanuel Acho that makes complex business problems easy to understand, focusing on topics like how to build an ecommerce business and how to grow digital sales.

In the coming months, Salesforce+ will debut more original content featuring leaders in fields like sales and service, as well as a new series on how Trailblazers from underrepresented communities are re-skilling to find new career opportunities and create generational wealth.

Dreamforce goes global and on demand with Salesforce+

Salesforce+ will be available to a global audience just as Dreamforce, the world’s largest software event, arrives in September. Dreamforce is a family reunion designed to bring together the entire Salesforce community — customers, partners, employees, students, and more — to learn, connect, have fun, and give back. Salesforce+ will help make the Dreamforce experience more personalized with live and on-demand content that viewers can tailor to their interests.

With the launch of Salesforce+, Dreamforce and broadcasts like the Success Anywhere World Tour, Connections, and TrailheaDX will include both point-in-time live experiences and new, on demand brand experiences, complemented by a slate of original programming.

Viewers can also customize the Salesforce+ experience, selecting content relevant to roles, industry, or topic. For example, members can view and watch a collection of content on sales, financial services, or artificial intelligence.

The Dreamforce experience includes four broadcast channels with more than 100 hours of innovative and inspiring content:

● Prime Time Channel: The best of Dreamforce includes the latest news and announcements from Salesforce and the most inspiring stories of customer success and transformation from Marc Benioff, Salesforce executives, global leaders, and changemakers.

● Trailblazer Channel: Viewers can learn from fellow Trailblazers — pioneers, innovators, and life-long learners — and discover how to use Salesforce to build a successful career, company, and community. The latest Customer 360 product innovations come to life here as well, with sneak peeks at the Salesforce product roadmap.

● Customer 360 Channel: Success stories direct from the Trailblazers who have lived them, and behind-the-scenes content highlighting innovations from the Salesforce experts who created them.

● Industries Channel: Stories of how industry innovators are driving growth and reimagining their industries in an all-digital, work anywhere world.

More information

Registered Dreamforce attendees will get first access to Salesforce+ by signing up for a digital front-row seat at Dreamforce 2021.

About Salesforce

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” 

Round Table, Ladies Circle India Join Hands With Varthana To Ensure Continued Education For Over 1000 Students


As part of the Round Table India ( RTI) & Ladies Circle India (LCI) ongoing initiatives during this pandemic, Bangalore Round Table 07 ( BRT7), Bangalore Ladies Circle 19 ( BLC19) and Varthana, an education-focused NBFC which works with affordable private schools, have come together to support the education of over a thousand students in Bangalore. School closures amidst the pandemic have led to widespread loss of learning for students. To bridge this learning gap Varthana has devised a unique 'Unlock School' program that comprises concepts from both previous and current grades. 

The Unlock School Program is an initiative to help children have access to education through the pandemic by providing printed workbooks featuring "Bridge" content for English and Mathematics that aims to bring students gradually back to their current grade level from pre-pandemic levels. The books were disseminated across 4 schools in the city - Sree Vijaya Public School, GM Public School, St Anns, and VIPS Shikshana Samsthe. The total cost of this project is 1.1 Lakhs. Roundtable India will look to sponsor even more schools depending on the success of the program in these schools.

The program is designed in such a way that it does not require internet connectivity. It can be run by schools during school closures as well as to supplement curriculum once classes resume.

Ms. Tanaya Kilara - Head, Education Solutions at Varthana said, “The pandemic has presented schools with unprecedented challenges, we are only beginning to realize its impact on student learning. We started the Unlock program to ensure that learning doesn’t stop. We understand that a lot of households have only one smartphone and struggle with internet connectivity and we wanted to make sure that this program allows children to learn independent of internet infrastructure”

“The education sector has been hit the worst by the pandemic. We have never witnessed such a prolonged disruption to education. We wanted to do our bit to help schools and students get back on their feet. With Varthana’s Unlock Program we found a solution that fits the context well and allows schools to proactively address the learning loss”, said Mr. Parashuram, Chairman of Bangalore Roundtable 7 and Tulsi Parashuram. Chairperson of Bangalore Ladies Circle 19.

Area6 Chairman of RTI Tr.Sandesh and Area6 Chairperson of LCI Cr.Nidhi addressed the gathering and walked through the key objectives of RTI and LCI with focus on community service and building infrastructure for education of underprivileged children. They extended their support towards the Unlock School program and encouraged all the parents and students to take full advantage of the learning benefits coming out of this program.

“Thousands of children are currently out of school because of COVID-19. But learning cannot stop. We are thankful to RTI, LCI & Varthana for providing these books to our students. These will definitely help them overcome the learning loss till the time the normal classes start", said Headmaster of one of the beneficiary schools. 

About Round Table India

Round Table India, is an organisation of non-political and non-sectarian young men between the age group of 18 and 40, promoting service, fellowship and goodwill in national and international affairs. Working towards the education of underprivileged children, till date, 7141 classrooms have been built across India in 3041 schools, impacting over 78 lakhs children.

About Ladies Circle India

Ladies Circle India, is a non-political and non-sectarian Organisation with membership open to only the wives of members of Round Table India. It offers opportunities for serving the community, for fostering and strengthening friendships between like-minded young women and helps create a better understanding of the obligations one owes to the society. Ladies Circle India comprises over 1600 members with 114 active Circles spread across India, present in 19 States and 57 cities.

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