Monday, May 31, 2021

IBM India’s Volunteer Teams Honored For Contributing To Sustainable Education During Covid

 


IBM (NYSE: IBM) is recognizing three teams from India in its annual Volunteer Excellence Awards for their innovative work in making education more accessible during the pandemic being innovative in their community volunteering during 2020.

The initiatives and people being recognized include a 10-person team providing remote mentoring for girl students, a 43-member team that recorded audiobooks for visually challenged learners, and a 12-person team conducting webinars for technology students to sustain education projects during Covid lockdowns.

The IBM teams recognized from India are part of 15 IBM volunteers or winning teams from 25 countries who were selected worldwide. The organizations associated with each winner will each receive a grant from IBM of USD $10,000 to expand the work started by the IBM volunteers.

The winners are just some of the IBMers in the area who joined thousands of their IBM colleagues who logged 1.25 million hours of community service worldwide last year.

“The Volunteer Excellence Awards recognizes the contributions of those who have truly gone above and beyond in their duties. I’m proud that three of our teams have been selected this year which is a testament to the selfless commitment of our volunteers in driving societal change. We are continuing these efforts during the second wave, with over 2000 IBM volunteers working around the clock to help IBMers, their families, and the community. We have formed volunteer squads to take requests for hospital beds, ICUs, oxygen requirements, ambulances, medicines, and more and direct them towards verified and available resources. These squads help save lives by quickly triaging requests and ensuring they are matched to resources available nationally,” said Manoj Balachandran, CSR Leader, IBM India/South Asia.

This year’s winners are from Argentina, Austria, Brazil, Canada, China, Czech Republic, Finland, Germany, Hong Kong, India, Ireland, Israel, Italy, Japan, Netherlands, Poland, Portugal, Romania, Singapore, Slovakia, Spain, Taiwan, Turkey, United Kingdom, United States, and Vietnam. 

IBM India’s GoodTech initiative focuses on supplementing India’s skilling efforts through programs that can be delivered online as well as through traditional methods. Today, we reach over 10 million learners in India through our good tech initiatives, skilling engagements, collaborations with clients and partners.

Since 2005, IBM's Volunteer Excellence Award has recognized IBMers who best exemplify values of dedication, innovation, and trust through their volunteer efforts with not-for-profit organizations or schools.

About IBM India

For the latest annual corporate responsibility report describing IBM's leadership and accountability in how it collaborates with communities, clients, governments, shareholders, employees, and not-for-profits on environmental, social service, and governance issues. 

Cognizant Launches COVID-19 Vaccination Drive For 650,000 Strong Ecosystem Of Associates, Families And Support Teams Across India


* Mobilizes delivery of 1000 oxygenated beds, ventilators, lifesaving supplies through USD 8.5 million relief funding.

Cognizant, one of the world’s leading IT companies, today announced its nationwide drive to vaccinate more than 650,000 associates, their families, support teams and continue delivery of life[1]saving supplies to worst hit communities including 1000 oxygenated beds, ventilators, and vaccinations through USD 8.5 million (approximately 60 crores) in COVID relief funding.

The efforts are a part of - Operation C3 - Cognizant’s COVID-19 rapid response program to combat the pandemic which is aimed at protecting the health and safety of associates, their families, and extends to enterprise and vulnerable communities.

“We are committed to deploying all the resources available to us to help the country overcome this humanitarian crisis. Our first priority is to protect our associates, their dependents, and support teams during these challenging times. We have partnered with top-tier healthcare providers and hospitals with pan India presence to help ensure access to critical health services and vaccinations. Through our emergency funding to our foundation and UNICEF, we have mobilized lifesaving care for vulnerable and differently abled communities, including vaccinations,” said Rajesh Nambiar, Executive Vice President and Chairman, Cognizant India.

The vaccination drive for associates and families, launched in Bengaluru, Hyderabad and Gurgaon, is expanded to 100 vaccination centers (CVCs) across 40 cities, and will be further extended. The vaccinations will be administered at Cognizant’s own facilities and through a network of hospitals managed by healthcare providers, including, Apollo, Columbia ASIA, Fortis and Manipal. Cognizant will cover the costs of vaccines, enable time-off and ensure vaccine reimbursements, where needed.

Additionally, Cognizant India Foundation has collaborated with several NGOs and health authorities to mobilize delivery of 1000 oxygenated COVID care beds for free community, pediatric ICU units, over 7 lakhs personal protective equipment (PPE) for front line workers, and special vaccination camps for people with disabilities and their care-givers. More than 8000 people have received vaccinations in these camps so far in the ongoing drive.

Cognizant has built several resources to support associates and their families in India, including a dedicated 24/7 emergency care helpline, virtual doctor consultations, COVID care hospital rooms with oxygen support, home quarantine care in 12 cities, enhanced insurance coverage, medical aid, and coverage for testing and vaccinations. The company has also rolled-out fully paid COVID leave for impacted associates or those serving as caregivers.

To combat the deadly second wave, the company granted USD 2 million (approx. INR 15 crores) in emergency funding to UNICEF, USD 6.2 million (approx. INR 45 crores) to operationalize relief efforts through Cognizant India Foundation and Outreach programs. USD 300,000 (approx. INR 2.1 crores) has been donated by Cognizant’s India and global associates towards the relief efforts. The company through UNICEF is supporting the set-up of 25 oxygen plants for hospitals in the Northeast and Maharashtra.

About Cognizant:

Cognizant (Nasdaq-100:CTSH) is one of the world’s leading professional services companies, transforming clients’ business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the US, Cognizant is ranked 194 on the Fortune 500 and is consistently listed among the most admired companies in the world.

AI-Powered Platform o9 Solutions Continues Rapid International Growth


* European, APAC Workforce Both Expand By Over 160%

o9 Solutions, the premier AI-powered platform for next-generation integrated business planning and decision-making for the enterprise, is continuing to experience rapid worldwide expansion. The Dallas-based software company, which has its sights set on being the ‘digital brain of every enterprise’ has reached 1,000 employees worldwide and expects to grow up to 1,500 employees in 2021. o9 Solutions’ fast growth comes as it grows its customer engagements, with new clients such as Estee Lauder, Avon, Pirelli, Kraft Heinz, and many others.

In September 2018, o9 opened its first office in the Netherlands to start its European expansion. Currently, o9 has 150+ employees across ten countries in Europe with offices in The Netherlands, Spain, Poland, Italy, France, Germany, Sweden, and the United Kingdom. That is an increase of 161% compared to Q1 2020. In the Asia Pacific region, o9 currently employs 45 people, an 164% increase compared to Q1 2020, and is due to open its first Singapore office soon.

o9’s fast growth is also recognized by the Financial Times which listed the company as one of the Americas Fastest Growing Companies 2021 as well as by Inc. magazine which recently ranked o9 as one of the fastest growing private companies in Texas.  

Co-founder and CEO Chakri Gottemukkala says: “Despite the current business uncertainty, customers have continued to engage with us, helping drive our rapid international growth. We are very pleased to have been able to hire and develop such a great pool of talent - all committed to achieving success for our customers and who take pride in spurring the narrative around o9’s Digital Brain forward: our AI-driven, integrated, cloud-native platform that’s helping Fortune 500 businesses make better decisions, plan more effectively, and make better use of the earth’s resources.”

“We are focusing on creating a large, sustainable ecosystem where our o9 global organization will serve as an enabler of a much larger pool of skills and capabilities across partners, both consulting and technology. We continue to rapidly grow our partner network and since 2020 have certified more than a thousand consultants as o9 implementers. We expect to double that in 2021, with a high quality program focused on delivering certifications in technical skills of architecting and configuring the o9 platform as well as advanced analytics skills in ML and big data analytics that are integral part of o9 solutions that we deliver to our clients”, says Igor Rikalo, President and COO of o9.  

About o9 Solutions

o9 Solutions is the premier AI-powered platform for integrated business planning and decision-making for the enterprise. Whether it is driving demand, aligning demand and supply, or optimizing commercial initiatives, any planning process can be made faster and smarter with o9’s AI-powered digital solutions. Bringing together technology innovations—such as graph-based enterprise modelling, big data analytics, advanced algorithms for scenario planning, collaborative portals, easy-to-use interfaces and cloud-based delivery—into one platform.

Record Surge In COVID-19 Infections Deeply Impacts Business Sentiments: FICCI Business Confidence Survey


* Overall Business Confidence Index plunges to 51.5

* Demand conditions hit once again

The latest round of FICCI’s Business Confidence Survey revealed sharp deterioration in the optimism level of corporate India vis-a-vis the previous survey. Worsening current conditions as well as muted expectations about the near-term prospects on the back of a sweeping second wave of coronavirus infections pulled down the overall index value by over 20 points. The Overall Business Confidence Index nosedived and stood at 51.5 in the current round after reporting a decadal high value of 74.2 in the previous survey round.

However, the Overall Business Confidence Index in our latest round was higher than the value of 42.9 (which was the lowest since the financial crisis) registered a year back.

In the present round, the proportion of respondents citing weak demand situation once again noted a significant increase. 70% participants reported weak demand conditions as a bothering factor in the current survey as compared to 56% stating the same in the previous round. The corresponding number a last year was 77%.

With household income being severely impacted and past savings already drawn down during the first wave of infections, demand conditions are expected to remain weak for longer this time around. Since a much larger proportion of the population has been impacted in the current wave, there has been permanent impairment to income for many households who have faced job losses or have lost bread earners to COVID-19. Measures to support demand revival will be crucial for the economy to recover from the latest pandemic induced shock. Moreover, pace of vaccination must be significantly increased for achieving faster normalization.

The participating companies, however, did report improved capacity utilization rate in the present survey despite weak demand conditions. This can be attributed to imposition of localised restrictions instead of a complete lockdown, which ensured industry remaining largely functional throughout.

Furthermore, participants in the survey cited increasing raw material costs as a major bothersome factor for the fourth consecutive survey round. About 65% of them stated higher raw material costs as a constraining factor in the present survey as compared to 59% stating likewise in the previous round.

Given the evolving situation, near-term outlook of the participating companies on major operational parameters has been visibly impacted.

The survey was conducted during the months of April/May 2021 and gauges expectations of the respondents for the period April to September 2021. The survey covers participants belonging to a wide array of sectors.

In the current survey, the proportion of respondents anticipating better sales prospects in the near term declined significantly to 31% versus 66% respondents stating likewise in the previous round. Consequently, companies have lost some control over their pricing power.  A dip in sales prospects impacted the outlook of respondents on near-term profits as well. The proportion of respondents citing higher profits over next six months declined to 16% in the latest survey vis-à-vis 36% respondents stating the same in the previous round.

Outlook on employment and exports also reported a discernible deterioration. Only 19% respondents were optimistic about better hiring prospects over the next two quarters (as compared to 35% stating the same in the previous round). Export prospects also worsened noticeably in the current round with only 27% respondents indicating higher outbounds shipments. The corresponding number in the previous round was 41%.

Besides the usual business indicators, the respondents were also asked to share their opinion on the impact of localized restrictions imposed by various state governments on their businesses and subsequent measures undertaken by them for ensuring business continuity. They were also asked to share their views on the policy course for minimizing the impact of the second wave of coronavirus infections on the economy and businesses.

Regarding the impact of localised restrictions on businesses, around 80% of the participating companies said that they were facing issues in carrying out their business amidst the fresh bout of restrictions. This is lower than 90% participants who stated likewise in the same survey last year.

Respondents flagged weak consumer sentiment as their topmost concern followed by non-availability of raw materials and manpower shortage (owing to various factors such as increased infections in family, hesitancy to travel, fear). Increased exposure to risks as well as logistical delays as a result of fresh lockdowns were also highlighted as constraining factors.

Since the second wave of the pandemic led to severe health crisis in the country, imposing lockdowns became imperative. In this backdrop, companies were asked to share the measures they have taken to ensure business continuity.

A majority of the respondents highlighted that they were strictly following government mandated procedures and encouraging covid appropriate behaviour in their premises. Additionally, increased level of digitization from the first phase of infections has helped businesses tide over this wave in a more planned manner.

Respondents also stressed that they were ensuring ample liquidity and were maintaining buffers of key inputs as well as final product stocks. Alongside, companies are increasingly focusing on external markets where demand is reviving. In the domestic market, there is much greater emphasis on catering to zones that are under less severe restrictions.

Participating companies said that they were also undertaking greater product diversification and are adopting innovative ways to safely engage workforce in operations. They also outlined various initiatives taken by them to ascertain employee wellbeing and ensuring work continuity including provision of medical finance assistance, setting up vaccination camps, arranging large scale awareness about covid prevention and healthcare and undertaking employee training exercises.

Furthermore, survey participants unanimously felt that the government must, first and foremost, focus on controlling covid cases. They said that only a massive vaccination drive could decouple India’s economy from another pandemic induced shock. While the government has fast tracked approval process of many authorized vaccines, ensuring adequate availability will be of utmost importance.

Also, the participants strongly believed that regular communication from the government on the status of the pandemic and necessary response measures undertaken remains vital to dispel any doubts and panic.

While the policy support extended by the RBI on May 5, 2021 was widely acknowledged and appreciated by the industry, some other issues on the working of the financial system were reflected on by the participants.

A large proportion of the participating companies emphasized the problem in availing credit and called upon the banking community to further enhance lending at a reasonable rate. Alongside, RBI should continue to ensure ample liquidity in the system and must take additional measures to encourage banks to lend more. It is essential that credit is provided to distressed segments of the industry, as well as to those segments which have adequate collateral or have great potential to generate more cash flows as the economy moves towards normalization.

The companies highlighted that the entire process for approval of loans has become extremely time consuming which is severely dampening business prospects. Participating companies felt that any refusal by banks to lend to companies must be backed by a reason and the same must be formally communicated as this would increase transparency.

Apart from this, a majority of the participating companies called for extension of the moratorium on loans, principal and interest payments, for at least another six months. Participants emphasized on the need for a stable interest rate regime for about 12-18 months. They also recommended that the RBI must continue with being accommodative till sustainable normalcy returns to the system.

On the fiscal side, companies unanimously felt the need for another fiscal package, focusing majorly on addressing the demand side. Demand boosting measures such as direct income support to rural as well as urban poor, income tax reductions for the middle class and temporary reductions in indirect taxes must be urgently considered.

Respondents also highlighted the need for continuation of liquidity support and credit enhancement measures to MSMEs as announced in the previous year. They called for targeted fiscal support- in the form of tax waiver and financial assistance- to sectors that were previously kept out of the stimulus package but were deeply impacted by it (including travel, tourism, hotels & hospitality and civil aviation).

In addition, the government must provide employment-based incentives to employers to avert any job losses. This could include temporary fiscal support towards payments of salary for employees in the MSME sector and/ or exempt employers’ contribution to PF and ESI for the current fiscal year.

Lastly, a majority of the respondents felt that frontloading capital expenditure, by both central and state governments, was the need of the hour as this would greatly build and sustain market sentiments and demand.

Imposing Presence, Exclusive Charisma: The BMW X7 M50d ‘Dark Shadow’ Edition Launched In India


* Limited Edition: Just 500 units produced worldwide, available only on BMW Online Shop.

* Special BMW Individual paint finish in Frozen Arctic Grey metallic.

* M Sport package with M Sport Exhaust System.

* Exclusive design and equipment features from BMW Individual.

* #BMWX7 #ThePresident #BMWIndividual #BMWM

BMW Group India has launched the new BMW X7 M50d ‘Dark Shadow’ Edition today. Limited units of the exclusive edition can now be booked at shop.bmw.in. The model is available in India as a completely built-up unit (CBU).

Mr. Vikram Pawah, President, BMW Group India said, “The BMW X7 is a statement of the luxury class - the flagship of the X Range. It opens up a brand-new dimension in luxurious driving pleasure and is designed to elevate every moment of the journey. With its unique BMW Individual design and equipment features, the new BMW X7 ‘Dark Shadow’ Edition underlines both the bold appearance and the luxury ambience of our largest SAV. It serves to enhance its ultra-exclusivity with limited editions of just 500 units world-wide. The precisely coordinated details of the design and features give it the status of a collector's item. With the BMW X7 ‘Dark Shadow’ Edition, the possibilities are truly limitless.”

Limited units of the BMW X7 ‘Dark Shadow’ Edition will be available in M Sport design scheme at a special price - The BMW X7 M50d ‘Dark Shadow’ Edition: INR 2,02,00,000

Price prevailing at the time of invoicing will be applicable. Ex-showroom prices inclusive of GST (incl. compensation cess) as applicable but exclude Road Tax, Tax Collected at Source (TCS), RTO statutory taxes/fees, other local tax cess levies and insurance. Price / options are subject to change without prior notice. For more information, contact an authorised BMW dealer.

The BMW X7 ‘Dark Shadow’ Edition

The most striking feature is the BMW Individual special paint finish in Frozen Arctic Grey metallic. This particularly high-quality and elaborate body finish is being used for the first time in a BMW X model. The expressive paint finish in body columns, exterior mirror bases, a black chrome finish on the frame and the bars of the BMW kidney grille create a subtle contrast to the matt shimmering body. The bold impression is also underlined by the BMW Individual roof rail high gloss shadow line. Dynamic SAV character is emphasized by aerodynamically optimized bodywork elements of the M Sport package as standard. New BMW Laserlight makes a striking impression and distributes light perfectly. Another exclusive feature is the 22-inch M light-alloy wheels in V-spoke design with a Jet-Black matt finish and fitted with mixed tyres.

The interior provides considerable spaciousness offering a pioneering interplay of exclusivity, functionality and freedom. There is incomparable comfort all the way to the third row with the six-seater configuration including two captain-style Comfort Seats for the second row. Driver and front passenger enjoy the superior sporty flair of a luxurious SAV with electrically adjustable comfort seats with memory function. Active seat ventilation in front seats reduces stiffness and fatigue by continuously adjusting the seat surface. The M leather steering wheel and BMW Individual equipment provide highest level of exclusivity. Superior BMW Individual Merino Full Leather upholstery comes in ‘night blue/black’ two-tone with contrasting seams, as does the BMW Individual roof liner in night blue with Alcantara finish. The upper part of instrument panel and door armrests are covered with Nappa leather in night blue. Black Merino Leather is used in the lower section of the instrument panel and on the front backrests. In addition, BMW Individual interior trim finishers in Fineline Black with aluminium inlays contribute to the fascinating aura of the edition. The centre console’s unique design is underscored by BMW Individual interior trim finishers in Piano Black finish bearing an edition logo.

Filling up the cabin with a sense of spaciousness is the large Sky Lounge Panoramic glass sunroof extending till the third row, allowing dynamic light flow throughout. The car has five-zone air conditioning with extended features. Soft close function for doors adds to increased levels of comfort. The absolute highlight in the interior is ‘Crafted Clarity’ which is a host of operational features crafted in exquisite glass that embellish the insert of the gear selector, the iDrive control wheel, the audio control button and the start/stop button.

The BMW X7 M50d is powered by 2993 cc three-litre six-cylinder diesel engine which produces an output of 400 hp and a maximum torque of 760 Nm at 2,000 – 3,000 rpm. The car accelerates from 0 -100 km / hr in just 5.4 seconds. The superior engine performance is accompanied by the emotionally powerful sound of the M Sport exhaust system.

The eight speed steptronic sport automatic transmission performs smooth, almost imperceptible gearshifts. The new BMW X7 M50d comes as standard with the M Sport differential and a model-specific chassis set-up to sharpen the car’s agility and steering precision, giving it the unmistakable character of an M Performance model, but redefined for the luxury segment. Electronically controlled ‘Automatic Differential Brakes/Locks’ (ADB-X), extended ‘Dynamic Traction Control’ (DTC), Hill Start Assist and Hill Descent Control help to conquer every terrain. The first-ever BMW X7 is equipped with Park Distance Control (PDC) including sensors at both the front and rear. The Adaptive 2-Axle Air Suspension enables raising and lowering of vehicle at the touch of button and automatically adjusts the height of the car to suit any given driving situation.

A host of BMW ConnectedDrive technologies continue to break the innovation barrier in automotive industry – BMW Gesture Control, BMW Display Key, Wireless Charging and Wireless Apple CarPlay®/Android Auto. The modern cockpit concept BMW Live Cockpit Professional running on latest BMW Operating System 7.0 includes 3D Navigation, a 12.3-inch digital instrument display behind the steering wheel and a 12.3-inch Control Display.

Harman Kardon surround sound system with 16 speakers provides an intense musical feast for the ears.

The spread of driver assistance systems is more extensive than ever. The BMW Head-Up Display projects driving-related information onto the windscreen and directly into the driver’s field of view. It employs full-colour graphics and provides a wealth of information to the driver without having to divert their eyes from the road. Parking Assistant Plus with Surround View Camera makes parking in tight spots easier by taking over acceleration, braking as well as steering. The Reversing Assistant provides unmatched support in reversing out of a parking spot or through narrow driveways. It keeps a record of the last 50 metres driven and assists by taking over the steering.

BMW EfficientDynamics includes features such as 8-speed Steptronic Automatic Transmission, Auto Start-Stop, ECO PRO mode, Brake-Energy Regeneration, Electronic Power Steering, 50:50 Weight Distribution, Driving Experience Control switch and many other innovative technologies.

BMW safety technologies include six airbags, Attentiveness Assistance, Dynamic Stability Control (DSC) including Cornering Brake Control (CBC), electric parking brake with auto hold, side-impact protection, electronic vehicle immobilizer and crash sensor, ISOFIX child seat mounting and integrated emergency spare wheel under the load floor.

Harmohan Sahni Joins Raymond’s Realty Business As The New CEO


Raymond Limited strengthened its executive leadership team with the appointment of Harmohan Sahni as Chief Executive Officer of its Realty Business. An industry stalwart, Harmohan was till recently the COO of Real Estate business of ECL Finance Limited (Edelweiss Group) and has enormous experience in executing projects including Luxury Housing, Affordable Housing, Commercial and Retail properties.

With a 100 acre plus land parcel in the heart of Thane city, Raymond forayed into the real estate space in 2019 with its maiden project ‘Aspirational District’, which is spread over 14 acres. Since its launch, this township of 42 storeyed towers of over 3000 smart-sized homes of 1 and 2 BHKs have emerged as a preferred brand given its superior offering and affordable pricing. 

Despite the pandemic induced slowdown, Raymond Realty showcased stellar sales with 1387 residential units booked till Mar’21, which accounts over 60% of total inventory of ~2,350 units launched.

Commenting on this latest development, Gautam Hari Singhania, Chairman and Managing Director, Raymond Limited said, "I am delighted to welcome Harmohan to our Raymond family. He joins us at a critical juncture when Raymond Realty is taking strong strides and is well poised for growth. Harmohan has taken on challenging roles and demonstrated the ability to imagine and engineer a new future for the real estate sector in India. His entrepreneurial spirit and extensive experience will be pivotal in unleashing Raymond Realty’s future growth plans.”

Speaking on his appointment, Harmohan Sahni said; "I am excited to take on this new responsibility and look forward to working closely with Mr. Singhania and Raymond Realty’s energetic team to create long term sustainable growth for our stakeholders.”

In the past 3 decades, Harmohan has worked at GCorp Developers and Mahindra Lifespaces Limited in various leadership roles. He began his career with Tata Steel Limited and later worked with JSW Aluminum Limited. A qualified Chartered Accountant from the Institute of Chartered Accountants of India, Harmohan is an industry veteran and is reckoned for his knowledge in the sector and financial acumen.

About Raymond Limited

Raymond is India’s largest integrated worsted suiting manufacturer that offers end-to-end solutions for fabrics and garmenting. Over the years, Raymond has been synonymous with quality, innovation and market leadership. It has some of the leading brands within its portfolio – ‘Raymond Ready to Wear’, ‘Park Avenue’, ‘ColorPlus’, ‘Parx’, ‘Raymond Made to Measure’ amongst others. Raymond has one of the largest exclusive retail networks in the country with around 1,500 stores in more than 600 towns. Raymond also has presence in FMCG sector through Raymond Consumer care that offers wide range of products in men’s personal grooming category and personal hygiene. The group also has presence in engineering and auto components across national and international markets. In 2019, Raymond has also forayed into the realty sector through the launch of its maiden project ‘aspirational district’ spread across 14 acres housing ~3,100 residential units. Having enjoyed the patronage of over a billion consumers, Raymond as a brand has been consistently delivering world class quality products to its consumers over the past nine decades.

Network Advertising is proud to roll-out a film celebrating the 100-year-old journey of Margo Soaps


Margo, one of the oldest neem beauty soaps, from Jyothy Labs, is celebrating 100 years of its existence. It’s authenticity and heritage value is what resonates with not just its older loyal customer-base, but also with today’s youth, where the new normal is all about seeking goodness from Mother Nature’s abode. 

A campaign that the agency had been planning in anticipation of the 100 years, released a film that is an ode to the 100-year beautiful journey of Margo - as the bar of soap was passed down from generation to generation, capturing detailed nuances of each era. Right from the black n white 20s, through 1947 as an independent India, to the polka dots and the puff sleeves of the 1970s, all the way to today’s 2021.

The campaign does justice to the idea through various media starting from the film, to print and an entire digital campaign as well.

Watch the film here - https://www.youtube.com/watch?v=ec7JqC2bvbc

Vinod Nair, MD, Network Advertising, said, “The fact that Margo completed 100 years of its existence is a milestone and we wanted to capture that journey in the TVC. The last century has seen a lot of changes in the way women take care of themselves, how they express their beauty etc. But the one constant companion in their skincare regime has been the Margo soap. Not many soaps can claim to have this kind of consumer loyalty.”

M R Jyothy, MD, Jyothy Labs said “Today’s youth are actively seeking beauty solutions made of organic ingredients. Margo Original Neem is a 100-year-old Neem soap known for its authenticity and high content of Neem. It has remained the preferred choice of millions across India for providing clear and beautiful skin. With Margo completing 100 years in 2021, we wanted to celebrate the legacy through a 360-degree campaign. Network presented a beautiful idea to showcase how Margo has been a part of the beauty regime for the last 100 years. We believe the campaign will further strengthen the brand trust and help engage with the youth.”

About Network Advertising

Network is a full-service independent agency that provides Brand & Design Consultancy and integrated creative, media & digital solutions. Its 25+ years existence is defined by its ability to think fearlessly and help impact the client’s business. Network has been the communications partner helping create many brands in sunrise industries from a host of sectors including FMCG, BFSI, e-commerce, Consumer Durables, Retail, Real Estate, Logistics, Pharma, among others.

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