Tier II Pushing Up Online Western Womenswear Sales – Uptrend Healthy, Says Madame

Madame, India’s leading women’s western wear fashion brand for apparel, handbags, footwear, and accessories, has witnessed a significant growth in their online sales during the pandemic period of 2020. The online sales jumped from 2% of overall sales to nearly 10% with a continuing upward trend majorly contributed to by growth in Tier II and Tier III cities. Cities like Ludhiana, Chandigarh, Lucknow, Jaipur, Mohali, Noida, Jammu and Shimla were the high growth cities for the brand. Madame has been striving to continuously inspire young women to express their individuality and spirit through accessible fashion. In the recent past, the fashion brand launched the well-received Wonder Woman inspired collection in collaboration with Warner Bros coinciding with the launch of the movie featuring Gal Gadot in the lead role. 

With the revamp and modifications implemented to their exclusive online platform – www.glamly.com, Madame continues to provide personalized customer experience and is expecting a three-fold growth through online sales by 2025. The brand has also reinforced the need to strengthen the supply chain management with faster product delivery for international clients. In the future, a major share of the company’s overall revenues will be attributed to online sales only.

Commenting on the growth in sales, Shalvi Govil, Head -eCommerce, Madame said, “Online shopping emerged as a most sought-after shopping mode for many consumers owing to the pandemic. We at Madame had created a robust digital market penetration strategy and expanded our reach to multiple pin codes after a detailed research of our consumers. We realized that the demand for our brand was high, and if we delivered effectively, we could gain market share quickly. There is an enormous latent demand in Tier II and Tier III cities where women have the same aspirations as from the bigger cities, and Madame helps them express themselves uniquely through fashion”. Currently, buyers on Madame’s exclusive online shopping website, www.glamly.com, get their purchased merchandise within two days of purchase. Other online platforms which contribute to Madame’s online sales are Myntra, Amazon and Ajio. The brand is also available in 500+ retail outlets across India.

Sumedha Jain, Director – Marketing & Communications said, “Madame is known for its stylish and comfortable clothing which getting wonderfully captured visually on the website and relates very well with the brand ethos. With a no-compromise policy, our website is designed to provide quality content that showcases the latest trends. Some product images also display elements of relaxation and fun which helps the customer to connect with the brand online too. Apart from our seasonal collection, image capsules have also been showcased on the website that models some of our exclusive collections like the Wonder Woman and Valentine’s themes. We expect our online sales to contribute upto 15% of overall sales by the end of this year”. 

Madame is also intensifying its market penetration through offline stores as well to have an integrated multi-platform approach combining online and offline sales points. 

About Madame

Madame, a women’s fashion brand of western wear was launched in 1993. It caters to a wide range of apparel, handbags, footwear, and accessories for women. The brand provides fast fashion in-trend merchandise, casual wear, and party wear. In-Line with its global image, currently, Madame has 150+ exclusive stores in metros, Tier I & Tier-II cities. Ever since the start of its first store in 2002, the brand has briskly grown across India the brand is available in over 500+ retail outlets across the country. The brand is vended through online markets including Myntra, Ajio, Flipkart and Amazon, and its own online store, Glamly.com. 

Eliminate Hesitations: Security Simplified For Building In The Cloud

* Trend Micro is one of the first security SaaS providers to offer flexible platform of cloud security services under single listing in AWS Marketplace, enabling self-service protection 

Trend Micro Incorporated (TYO: 4704; TSE: 4704), a leader in cloud security, today announced the AWS Marketplace debut of its answer to the needs of organizations building in the cloud on Amazon Web Services (AWS). A comprehensive platform, referred to as Trend Micro Cloud One, designed to protect across leading cloud-based environments with services designed for applications, network, workloads, file storage, containers and cloud security posture management.  

“We applaud Trend Micro for building security services suited for buyers who innovate on AWS and participate in the shared responsibility model,” said Kamlesh Talreja, General Manager, AWS Marketplace, AWS. “AWS Marketplace is the first cloud marketplace to offer Trend Micro Cloud One, enabling developers to access the flexible pricing, customizable contracts, and rapid deployment they need.” 

According to Gartner, “Enterprises are increasingly implementing hybrid data center architectures, with workloads spanning on-premises and public cloud IaaS providers and, increasingly, container-based implementations leveraging serverless functions. However, elastic, cloud-native-style applications have unique security requirements that are quite different from end-user-facing systems. To securely embrace the opportunities of public cloud and to support the speed and dynamism of cloud environments, workload protection solutions designed to meet these requirements should be used.” 

Many companies today have at least some presence in the cloud, including moving towards containers and serverless deployments.  

“AWS and Trend Micro got this seamless integration right. We can now focus on innovating while having confidence that Cloud One’s security is provisioned automatically with an audit trail for each instance of malware and vulnerability detection and integrity monitoring. Cloud One gives us the breadth and depth of services and the flexibility to switch on the functionality we need, when we need it,” said MJ DiBerardino, CEO, Cloudnexa. 

Trend Micro mirrors the self-service, pay-as-you-go procurement model offered by AWS. This simplifies everything related to cloud builds from volume negotiation to API integrations. Customers have the investment benefit of security flexibility as application designs evolve over time with the assurance not to overburden the organization’s security teams. 

“AWS Marketplace makes it easy for users to get the right tools for the job at hand. This new listing allows users to easily get the security tools they need for the applications they are building in the cloud,” said Trend Micro COO, Kevin Simzer. “Regardless of an organization’s structure or existing cloud footprint, our cloud services simplify the protection of everything being built in the cloud, while ensuring necessary regulatory compliance.”  

Future-proofing a business investment is a key decision that will benefit security teams, developers and procurement teams alike. As digital transformation continues, this procurement motion provides the flexibility to use as much of each service as needed, whenever it is needed, without managing multiple subscriptions. This is the true platform procurement experience. 

About Trend Micro 

Trend Micro, a global leader in cybersecurity, helps make the world safe for exchanging digital information. Leveraging over 30 years of security expertise, global threat research, and continuous innovation, Trend Micro enables resilience for businesses, governments, and consumers with connected solutions across cloud workloads, endpoints, email, IIoT, and networks. Our XGen™ security strategy powers our solutions with a cross-generational blend of threat-defense techniques that are optimized for key environments and leverage shared threat intelligence for better, faster protection. With over 6,700 employees in 65 countries, and the world’s most advanced global threat research and intelligence, Trend Micro enables organizations to secure their connected world.

Quintype Launches Accesstype For Publishers On Wordpress And Drupal To Make Digital Subscription Management Easy

A new content monetization platform to help publishers move to datawalls and paywalls to increase audience loyalty and generate predictable reader revenue

Bangalore Quintype, a media technology company known for its publishing platform, today announced the availability of Accesstype for publishers on Wordpress and Drupal. Accesstype is a robust subscription management solution that enables publishers to monetize their content through various reader revenue models like metered paywalls, pay-per-article, coupons and group subscriptions. 

Publishers have long been chasing the pennies-per-click revenue models that put them at the mercy of ad networks with unpredictable revenues and chasing clickbait content. Quintype addresses these problems with Accesstype which allows publishers to collect payments from pay per article to recurring subscriptions.

We aim to integrate with other CMS platforms by the end of this year. Free trial available at www.accesstype.com

Advertising revenue was often the priority for publishers until recently. It brought them more revenue than newsstand sales, events, webinars and subscriptions. Over the last year, during the pandemic, the ad market took a big hit with fewer brands advertising. Publishers now needed a mix of revenue models to sustain and grow their business. Publishers are now finally tipping towards reader revenue models and they are finding that they can charge for quality digital content.   

With various reader revenue models like subscriptions, contributions, memberships, donations and micro-payments, it’s vital for publishers to optimize payflow in order to deliver a frictionless experience for their readers. From managing subscriptions to easy logins and payments to conversions reporting, Accesstype helps publishers to unlock new revenue streams in digital media.

“Digital publishers across the world are looking at reducing their dependence on advertisements and moving towards reader revenue. We are still in the initial stages of reader revenue and expect the market to mature in the coming years. A few publishers are trying out various paid models such as metered paywalls, micro payments, trial subscriptions and bundled subscriptions. Accesstype enables you to do all this and more without needing any changes to the code on your site,” Bharadwaj S, Senior Product Manager.

About Quintype

Quintype is one of the fastest growing SaaS based digital publishing platforms that solves technology challenges associated with companies running their businesses on fast moving content. Our products have expertise across three major verticals - content management, audience engagement and monetization. Our mission is to make technology a level playing field for all publishers (small to midsize and enterprise) allowing them to focus on their core business, creating content, while we take on their technology needs.

iCubesWire Bags The Creative Mandate For Ambience Group

iCubesWire, an integrated digital marketing agency with expertise in elevating real estate brands to new heights on digital platforms, will now be in the saddle as Ambience Group’s creative agency. The agency has been serving Ambience Group as its digital agency for more than three years. With this, the agency will now be responsible for creating brand communication across digital and offline media channels and will also play a key role in managing campaigns to discover new horizons.

On this association, Ankush Kaul, President, Sales & Marketing, Ambience Group, said, “It has been a sheer pleasure to work with the creative geniuses at iCubesWire. Since the agency has a great deal of experience in the real estate domain, it was only wise to put our faith in them and strengthen our three-year-old partnership further. We are hopeful that our association with iCubesWire will be fruitful to us, and they would be an equal partner in our ambition to achieve greater success for our brand.”

Sharing his views on the association, Sahil Chopra, Founder and CEO, iCubesWire, said, “We feel delighted and honoured to come on board as the creative agency for Ambience Group. Our team, as always, will leave no stone unturned to deliver the best marketing services that will enable the brand to grow its business manifold. With our expertise in conceptualising creative campaigns to engage target audiences both online and offline, we are all set to bring exponential business returns for one of our most esteemed clients.”

About iCubesWire: iCubesWire, founded in 2010, is amongst the leading Digital Marketing Agencies in India offering 360° concepts to over 250+ clients across e-Commerce, Automobile, Technology, Finance, Travel, Hospitality and more, having its presence across Middle East and South East Asia.

Carving a niche for themselves in the marketing space, iCubesWire has been consistently investing in R&D and business expansion. With an aim to amplify the growth of digital startups, iCubesWire has earmarked $3 million into its ‘Digital Innovation Fund’ for which the company was recognised and lauded globally.

About Ambience: Ambience Group is engaged in the business of real estate development mainly having focus on premium developments primarily in the National Capital Region with in-house construction and development capabilities. The group has its super luxury residential project Caitriona at Ambience Island, NH8 in Gurugram. The well-diversified Group also operates iconic malls in Gurugram and Vasant Kunj, and premium office developments in Gurugram, Shalimar Bagh and Rohini. The Group also owns luxury hotels including The Leela Ambience Hotel & Residences, Gurugram and The Leela Ambience Hotel & Convention Centre, East Delhi.

Vikram Solar Modules Power IISc And GreenEnco’s Zero-Emission EV Charging Station

* A journey against Climate Emergency

Vikram Solar, India’s leading announced the collaboration with GreenEnco Ltd for another milestone towards the journey against Climate Emergency measures by setting up a zero-emission EV charging station with high efficiency modules from Vikram Solar. This is a custom made Off-Grid System comprised with Solar Photovoltaic (PV) module, hybrid inverter, battery storage and an EV charger. This can also be implemented as an On-Grid system too.

GreenEnco has designed and implemented this Zero-Emission EV charging station under the Innovating for Clean Air (IfCA) programme by Energy System Catapult, UK. The Innovating for Clean Air (IfCA) programme aims to support UK and Indian firms to tackle pollution at source, by introducing innovations that improve air quality monitoring, addressing challenges related to electric vehicle (EV) charging infrastructure, power grid management and the integration of renewable energy. High efficiency modules from Vikram Solar perfectly align with this venture. The charging station used 400 watt-peak (Wp) capacity 16 Mono PERC modules, reaching a cumulative capacity of 6.4 kW DC.

Speaking on the occasion, Mr Saibaba Vutukuri, Chief Executive Officer, Vikram Solar added, “We are proud to partner with GreenEnco in this endeavour towards enabling solar energy adoption in the country. Transport sector emits more than 70% of greenhouse gases in India and any step to bring sustainability to this sector demands applaud. We congratulate GreenEnco and IISc on the successful launch of the zero-emission charging station. Vikram Solar will continue to collaborate for such initiatives which enable India’s transition to low-carbon economy and build the new energy rich India.

IISc Bangalore has played a pivotal role to host and facilitate the implementation of this initiative under an India-UK collaboration to battle against Climate Change. The charging facility is available behind the JRD Tata Memorial Library and the solar PV system has been installed on the roof of the Library.

IISc Sustainable Transportation Lab (IST Lab) will conduct the impact assessment of this charging facility headed by Prof. Ashish Verma, Convenor, IISc Sustainable Transportation Lab and will be supported by GreenEnco. The expected outcome of this project is technical data analysis of solar PV performance and EV charging mechanism, commercial charging fees mechanism, customer behaviour of EV users and support policy framework of e-mobility in India and its challenges & opportunities.

This charging facility has been inaugurated by Prof. Govindan Rangrajan, Director of IISc and Mr. Jeremy Pilmore-Bedford, the British Deputy High Commissioner in Bangalore.

Dr. Jyotirmoy Roy, Founder and CEO of GreenEnco said “We have committed with our integrated green energy solution to help develop the fast EV charging infrastructure for electric vehicles in India. Our innovative solution will not only make an environmental impact but locally procured system components will also help developing sustainable socio-economical eco system in India”

Karnataka's Deputy Chief Minister Releases 2 Books Of First Time Author Sameera Fernandes

Deputy Chief Minister and Minister of Higher Education in Karnataka Dr. Ashwath Narayan released two books of first time author Sameera Fernandes in the presence of industry thought leaders and educationist yesterday.

Nirbhaya Award Winner and Chairperson of the External Affairs Committee, Bangalore Chamber of Industry and Commerce (BCIC) who is also the former Director – Strategy of St. Francis College & Director of Ecosol Global Sameera Fernandes released two books namely ‘Educating the Next’ and ‘The Price of Truth – Autobiography of K. Mathai KAS’ yesterday. This is her first time stint as an author.

Keeping in mind the disruptions in the Education sector, this book has come at a time when educationist across the country share insights on the New Education Policy (NEP) and how the country can gear up to support them in bringing out the best with the learning community. The book also addresses the challenges in the present education system and how educationist can come together, collaborate and Educate the Next.

Commented Deputy Chief Minister, Dr. Ashwath Narayan, ‘Evolving the current education standards has now become increasingly important in India. This is a must read book for all educators in the country’.

Her second book ‘The Price of Truth’ is a biography dedicated to K. Mathai KAS, former BBMP Assistant Commissioner who shared an honest re-telling of experiences backed by media reports which were then carefully presented by Sameera into her book. This includes the infamous 2000 crore BBMP scam, the 300 crore loss to Mandya Urban Development Authority, 28 transfers in 10 years and much more.

Commented Sameera Fernandes, ‘Transforming into an author exposes a new world of horizons that ever before. When we share insights with the thought leaders of the country, we are sure that this can be a positive step forward. This is a quantum leap towards changing mind sets and influencing thought leaders to lead the way’.

SKF Unveils 3 New Automotive Aftermarket Products In Indian Market

 ·         New products enable SKF to meet customers’ evolving needs of  performance and value

·         Boasts of high quality & performance parameters in line with SKF quality standards

To address customer needs for improved durability and performance, SKF India’s Automotive Aftermarket division today announced the launch of three new products. Created to address the changing demands of customers across sectors in India, the new products including Chain and Sprockets for 2-Wheeler, Timing Belts and Steering and suspension systems for 4-wheelers. This range of new innovative products are of high quality, superior strength and deliver long life.

Commenting on the new offerings, S Venkat Subramaniam, Director Automotive Business SKF India Ltd. said, “These new Automotive aftermarket products demonstrates our dedication to understanding and fulfilling the needs of our customers. Designed to support the enhanced performance needs, these new products come with world class quality, which SKF is known for and aims to deliver great reliability and durability to vehicle owners of both two and four wheeler category. We believe that customer satisfaction is paramount and have been working on introducing new product lines that deliver the correct balance of performance and value to customers.”

Features and benefits:

Chain and Sprockets for 2 Wheeler

·         Hight quality

·         Low noise level

·         Superior strength

Timing Belts for 4 Wheelers

·         High strength and tensile cord

·         Resistant to heat and oil

·         High load-carrying capacity

Steering and suspension for 4 wheelers

·         Superior load carrying capability

·         High durability

·         long life

Building on our strong product experience and technical expertise, SKF is committed to innovate, apply fresh thinking, create new business models and use our skills, experience and resources to help customers meet their needs, today and in the future.

About SKF

SKF’s mission is to be the undisputed leader in the bearing business. SKF offers solutions around the rotating shaft, including bearings, seals, lubrication, condition monitoring, and maintenance services. SKF is represented in more than 130 countries and has around 17,000 distributor locations worldwide. Annual sales in 2019 were SEK 86,013 million and the number of employees was 43,360. www.skf.com