Tuesday, February 9, 2021

You Think You’re Prepared For The Next SolarWinds. You Are Not

 


By Nikesh Arora

* Using the Lessons of This Attack to Prepare Our Infrastructure for the Next One

Instead of winding down at the end of the year, already strapped security teams were scrambling over the last week to ensure their organizations are safe in the wake of the SolarWinds disclosure. Attackers got in via a compromise of the Orion software build system – up to 18,000 customers of SolarWinds then unknowingly let them in.

As the world focuses on the growing list of organizations that have been compromised, there’s also a growing list of those that believe they’re ok. Many have taken the approach that if they are not running SolarWinds, or a particular version of it, then they can go back to business as usual. I saw a security researcher post a picture of a whisky glass with ice and a cigar recommending other security folks to take a break, because he was fearful this could be a long winter.

There is something wrong with this picture. Cyber activity is going to go up, not down. If we all thought cybersecurity was important before, 2020 made it more so. Your brick and mortar store is closed, your employees are all connecting from home – your entire business just went digital.

Against this backdrop, SolarWinds has exposed infrastructure weaknesses in organizations. It’s amazing how many were struggling this week to figure out where they were running related products, and how many, and which were affected. Next time it shouldn’t take us so long.

My message isn’t for the companies that confirmed they were breached – it’s for those who are celebrating they dodged this bullet. This is a wake-up call to modernize cybersecurity. There are immediate areas that organizations need to focus on to prepare.

It’s critical that organizations understand their environments with a complete, accurate, up-to-date baseline. This means moving beyond simply checking if they run SolarWinds. Too many organizations don’t know all that they have, and not all they have is updated to the most recent versions (ironically, saving thousands of SolarWinds customers who were slow to download the tainted update). You don’t want to be spending days of your critical incident response time just figuring out what your inventory is. Organizations need to immediately complete a detailed analysis of their entire systems, infrastructure, software, supply chains and external attack surface. Nimble organizations will not only detect and prevent these attacks in the future, but with this baseline, be able to conduct forensic investigations rapidly.

Fix our infrastructure for real. Enterprise IT architectures need to have all logging, network, and security data talking to each other, with software smart enough to identify useful things within those data. This campaign could have been stopped sooner if products were more integrated. Organizations need to pivot to a cybersecurity platform that can detect and correlate millions of events across hosts, networks, firewalls and clouds in realtime, then implement comprehensive detection and response. Hackers use highly efficient tools and methodologies; organizations need to embrace the efficiency of a cybersecurity platform powered by machine learning to keep up.

Government must allow innovation to be deployed. Far too often, government agencies get mired in red tape that inhibits the adoption and deployment of new defensive capabilities where they are needed most. Governments must be more nimble in removing barriers that run counter to their own interest, and be faster to protect their own agencies from being attacked by sophisticated threats.

Here’s why it matters. Technology is about all that went right in 2020. When the pandemic moved in, remote access kept businesses and governments moving. Retailers went digital as it was the only way to survive. But that means we are protecting an ever-expanding perimeter, against attacks that get more and more sophisticated.

The attack by the group we call SolarStorm joins the list of cybersecurity watersheds: massive DDoS attacks and cyber heists affecting our financial services infrastructure, wiper attacks that crippled corporations and energy production, the theft of classified secrets from governments and the NotPetya attack that shut down ports, pharmaceutical factories and manufacturing and cost corporations billions of dollars of losses.

100% prevention, 100% of the time is impossible. At some point you have to trust vendors and the security updates they provide. But against bad guys who are always attempting to out-innovate us, security has to be more proactive and future-proof: If you were not able to prevent an attack in realtime, you need to detect and investigate near realtime. The days of fragmented security and lengthy investigation cycles are behind us, we need good data and real world AI to get ahead.

Now is not the time to breathe a sigh of relief that you’re not impacted. Sophisticated hackers spend years planning campaigns – we must devote similar resources to our defenses. Let’s prepare to prevent the one that’s inevitably unfolding now, so we’re not scrambling to retrace what happened.

Policybazaar.com Helps Over 10 Lakh Indians Get Health Insurance, Sells Sum Insured Of 7-lakh Cr, April-Dec ‘20


* Over $100 billion in sum insured for consumers as they buy higher coverage health policies to  ensure adequate protection

India’s largest online insurance distributer - Policybazaar.com has achieved a significant milestone by insuring 10 lakh lives between April-Dec 2020. Over these nine months, Policybazaar sold 4 lakh health insurance policies amounting to a total sum insured of over Rs. 7 Lakh cr. This is driven by 1) Steep jump in demand for Health Insurance in the aftermath of the Coronavirus pandemic, 2) introduction of new innovative higher sum insured products, 3) Flexible payment options and 4) simpler processes which makes buying Health Insurance a lot simpler and cheaper.

Health Insurance has seen a massive jump in demand in the last 10 months. Covid-19 has made the common man realise that a large medical expense is always round the corner, and hence having adequate health insurance is a must. As a result, customers have now started to proactively look for the best Health Insurance products. During the months of April – December, Policybazaar saw over 1 Crore visitors; of which 65% were less than the age of 40 years, 25% were between the age group of 40 - 60 years and 10% were above the age of 60 years.

Health Insurance products have evolved a lot in the last couple of years. High Sum Insured coverage has become critical, and now there are multiple products in the 1 Crore Sum Insured segment. ~40% of customers are now buying such products on Policybazaar. These products stand for the core belief “More for Less” and customers see a lot of value in these offerings because of their affordable prices. For example, a 30 year old individual can now get a 1 Cr Sum Insured Health Insurance plan, for less than Rs 500 / month.

The ability for customers to pay for their Health insurance in a flexible manner has also contributed to this growth. Data reveals 20% customers preferred paying for multi-year policies in one go, which helps them get a discount. The pandemic has also negated the myth that people with pre-existing ailments cannot buy a health insurance policy. We observed that of all the health insurance policies sold by Policybazaar, the share of policies bought by those with pre-existing conditions was 30%, with most common illnesses being Diabetes - 40% and Hypertension - 25%.

“This milestone is a clear reflection of the immense trust and faith that people have in the Policybazaar brand. We always put the needs and requirements of a customer ahead of everything else. This helps us build healthy lifelong relationships with our consumers, which start from selling a policy, but last a lifetime as we help them with service requests, renewals and most importantly in getting their claims approved speedily. I must thank the regulator, IRDAI for taking very timely actions this year, in ensuring that Covid is covered by all policies, digitization of processes, and introduction of standard policies. These actions have helped increase transparency and trust in Health insurance, which will go a long way in increasing demand further,” says Sarbvir Singh, CEO, Policybazaar.com.

Over the last few months, with changes in underwriting guidelines and digitisation of various processes in the insurance sector, buying a health cover has now become much easier and faster. 65% of the total policies sold in this time frame were sold through ‘Straight Through Process’ – based on customer declaration and were issued instantly. The remaining 34% were sold through Tele-medical and only 1% needed a Physical Medical check-up, which earlier stood at 15% prior to changes in underwriting guidelines. Hence, for customers buying a policy has become a lot simpler and seamless.

About Policybazaar.com

Policybzaar.com is India's largest insurance marketplace and a leading insurtech brand globally. It is the flagship brand of Policybazaar.com Group of companies, that owns fintech brand, Paisabazaar.com, b2b venture, ZPhin.com, and lending & insurance marketplace in the UAE region, Policybazaar.ae

The Policybazaar.com Group has backing from a host of investors including the likes of Soft Bank, InfoEdge (Naukri.com), Temasek, Tiger Global Management, True North, Premji Invest, besides investments from other PE funds and family offices. Policybazaar.com started with a purpose to educate people on insurance products and has had a significant influence on how insurance is bought in India. It has helped in driving penetration of pure life insurance, health insurance, and such products which were barely bought earlier.

From receiving traffic of 180,000 visitors in 2008, Policybazaar.com has come a long way and today hosts over 120 million visitors yearly and records sales of nearly 10 lac transactions a month. Currently, Policybazaar.com accounts for nearly 25% of India’s life cover, and over 10% of India’s retail health business. It accounts for roughly half of all internet-based insurance purchases in the country and is more than doubling annually.

The company has received several accolades in India and globally. The most noteworthy being recognized as India’s top and world’s leading “FinTech Innovator” by the Global consultancy firm, KPMG and venture capital fund, H2 Ventures for 2015, 2016, 2018 & 2019. It has won a range of awards in the last couple of years, many of them consecutively. These include The Financial Express “Best Fintech Marketplace”, Internet & Mobile Association of India (IAMAI) Digital India Award for “Best Financial Website” & “Most Innovating Insurance Service”, IDC Iconic Award for “Tech Implementation leading to Operational Excellence”, Asia Insurance Review Award for "Insurtech of the Year", to name a few.

Tata Nexon EV Continues To Be The Preferred Car Across The Southern Region


* Leading the EV market with 77% market share in the Southern India

The Tata Nexon EV continues to expand its presence across India, exhibiting a significant growth across the southern region in India. Since its launch in January 2020, the company has registered a volume growth of over 300% in South India, commanding a market share of 77% YTD (FY21). The car is witnessing maximum acceptability in Karnataka, Kerala, Tamil Nadu, Andhra Pradesh and Telangana, across 20 cities. This compact electric SUV is being appreciated for its design, accessibility, performance, technology and above all, its lower operating costs. This growth is attributed to increased awareness of EVs, mushrooming charging infrastructure, encouraging government incentives, busting of myths that surround EVs along with the undisputed benefits that the vehicle offers.

Commenting on the consistent growth and appreciation for Tata Nexon EV, Mr. Ramesh Dorairajan, Head – Sales, Marketing and Customer Car, Electric Vehicle Business Unit, Tata Motors, said, “The Nexon EV has been a game-changing product for us in the electric vehicle segment. Since its launch last year, it has been the recipient of appreciation from customers and the industry alike. With its thrilling performance, connected drive experience with zero emissions and accessible pricing, the Nexon EV has found its place as the best-selling electric vehicle in India. With a consistent visible growth trajectory across regions, the EV has also become the preferred car for several state government bodies in the country. We hope that we can leverage this growth to contribute towards the adoption of electric vehicles in India by encouraging awareness among customers regarding the inevitable need for an electric future in the coming years.”

Tata Motors has a strong network presence in South India with 29 sales outlets and 33 Tata Authorized Service Setups covering the zone. In addition to the free home-charging solutions which comes with each vehicle, customers also have access to 67 fast-charging stations located within the city and on some of the major southern corridors such as Hyderabad–Vijayawada, Vijayawada–Vizag, Bangalore–Mysore, Chennai–Puducherry and Cochin-Coimbatore.

Designed to deliver a long range on a single charge with zero emissions, the Nexon EV has drawn the attention of those who are environmentally conscious, tech savvy and are looking for a low maintenance car. This change is consumer preference can be attributed to months of prolonged lockdown that has increased awareness of improving the quality of life with emission free environment and the joy of silence.

Further, to accelerate the adoption of EVs in India, Tata Motors also introduced a holistic e-mobility ecosystem “Tata uniEVerse” to closely leverage the strengths and experience of other Tata Group companies to create a viable EV environment. Powered by Tata uniEVerse, consumers will have access to a suite of e-mobility offerings including charging solutions, innovative retail experiences and easy financing options.

Range Rover Sport Hits Millionth Sale Milestone In The Global Market

 


Land Rover is celebrating the one millionth sale of the Range Rover Sport. Sold in December 2020, the occasion is being marked with a commemorative film highlighting just some of the famous landmarks this ultimate luxury performance SUV has encountered over its 15 years in production. The landmark film is available to watch here.

The Range Rover Sport made its debut in 2005, with the current second-generation making a spectacular entrance in New York City in 2013 with the assistance of actor Daniel Craig. Its dynamic breadth of capability has been showcased across the globe, setting a new record in its launch year on the Pikes Peak Hill Climb course in the USA and then setting the fastest recorded crossing of the Empty Quarter desert in Saudi Arabia. In 2018, the Range Rover Sport completed a world-first for a vehicle driving up the 999 steps to renowned landmark Heaven’s Gate in China.

In 2020, the Range Rover Sport offering was enhanced with new Ingenium six-cylinder diesel engines with mild hybrid technology, new special edition models, as well as the previously launched P400e PHEV powertrain, providing customers with greater choice than ever.

Range Rover Sport Timeline

January 2004 – Range Rover Sport concept ‘Range Stormer’ is revealed

January 2005 – Range Rover Sport is revealed at the North American International Auto Show in Detroit

March 2013 – Second-generation Range Rover Sport is revealed

June 2013 – Range Rover Sport sets new Hill Climb record for a production SUV at Pikes Peak, USA

November 2013 – Range Rover Sport recorded fastest time to drive 800km across the Empty Quarter Desert, Saudi Arabia

August 2014 – Range Rover Sport SVR, world’s fastest production SUV, is revealed

October 2017 – Range Rover Sport PHEV is revealed

February 2018 – Range Rover Sport PHEV is the first vehicle to Climb Heaven’s Gate Staircase, China

December 2020 – one millionth Range Rover Sport sold

About Land Rover

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque each define the world's SUV sectors, with 80 per cent of this model range exported to over 100 countries.

Netmagic Strengthens Partnership With Google Cloud India As Certified Managed Services Provider


* Aims to accelerate cloud led transformation for enterprises with secure, scalable and agile cloud-based digital platforms

Netmagic (an NTT company), India’s leading Managed Hosting and Multi-Cloud Hybrid IT solution provider, today announced that it has elevated its strategic alliance with Google Cloud and has been recognized with the Managed Services Provider (MSP) status, an initiative under the Google Cloud Partner Advantage Program. With this partnership, Netmagic aims to help enterprises optimize their business workloads on the Google Cloud and accelerate their transformation journey.

Enterprises are embracing cloud infrastructure to power business critical applications, aiming to balance – costs, performance, control and security. With over 20 years of deep understanding of the unique business demands of Indian enterprises, strong market reach and robust technological backbone, Netmagic is uniquely positioned to support enterprises with enabling cloud-led transformation for enterprises across industries including – Media, Fintech, digital native organisations and more.  The company’s solution offerings are focused on delivering a seamless and secure modernization of mission critical IT infrastructure, ensuring scalable performance for advanced applications and voluminous data.

Last year, Netmagic had announced that it partnered with Google Cloud to create a Centre of Excellence (CoE), which will serve as a multi-disciplinary customer showcase hub to develop and deliver solutions, leveraging Google Cloud’s modern application platform, Anthos. Anthos delivers consistent development and operations experience across hybrid and multi-cloud environments. The CoE team will test and build ready-to-deploy workload based solutions across industries – leveraging the best capabilities of Google Cloud with Netmagic’s delivery strengths as a managed hosting and hybrid Cloud IT solution provider. Customers can securely and privately connect to Google Cloud’s global network. This will enable them to run a wide variety of workloads, and help them derive better ROI with Google Cloud to drive innovation and agility.

Speaking on the partnership, Sharad Sanghi, CEO of NTT Ltd. in India said, “We are extremely pleased to expand our partnership with Google Cloud to enable customers derive greater value while delivering business outcomes with our hosted infrastructure, connectivity, security and managed support. This further strengthens our capabilities to accelerate customers’ hybrid cloud journey by modernizing their mission-critical IT infrastructure and applications.”

Siddhartha Roy, COO, Hungama Digital Media said, “We are glad to work with Netmagic and Google Cloud. Through their combined expertise, we have been able to strengthen our cloud-first strategy and deliver enhanced business value to our customers through accurate monitoring, automation and management of the Google Cloud environments. We look forward to a long and fruitful relationship.”

“Netmagic’s enhanced and deep cloud expertise via the Google Cloud MSP framework brings a unique proposition to the market that will give customers the confidence to rapidly accelerate their transformation with cloud technology,” said Amitabh Jacob, Head of Partners and Alliances at Google Cloud India 

Additionally, Netmagic’s extensive experience in managing SAP workloads helps customers to do cost-effective migration and management of SAP workloads on Google Cloud, further enabling business agility, cost savings and better availability. The combined expertise of Google Cloud and Netmagic in consistent service delivery with flexible pricing options will benefit enterprises with reduced TCO.  Additionally, through a single dashboard via the Cloud Management Portal (CMP), customers are provided with transparency and visibility to cloud performance, reliability, capacity and billing – enabling a seamless and unified view of the entire hybrid and multi-cloud ecosystem.

About NTT Ltd.

NTT Ltd. is a leading global technology services company bringing together 28 brands including NTT Communications, Dimension Data and NTT Security. We partner with organizations around the world to shape and achieve outcomes through intelligent technology solutions. For us, intelligent means data driven, connected, digital, and secure. As a global ICT provider, we employ more than 40,000 people in a diverse and dynamic workplace that spans 57 countries, trading in 73 countries and delivering services in over 200 countries. Together we enable the connected future. 

About Netmagic

Headquartered in Mumbai, Netmagic (an NTT Company) is India’s leading Managed Hosting and Hybrid Multi-Cloud solution provider serving more than 2500 clients globally. The Company has been recognized by 451 Research as the No. 1 data center service provider in the country, with India’s first and largest operational hyperscale Data Center Park in Mumbai. The company delivers Remote Infrastructure Management (RIM) services to various enterprise customers globally and was the first to launch services like Cloud Computing, Managed Security, Disaster Recovery-as-a-Service (DRaaS) and Software-Defined Storage. In addition, the Company has recently launched new service offerings – Cloud Analytics (Simpli-Insight), Cold DR, Application Performance Monitoring, Object Storage, Container-as-a Service, and Security Orchestration Automation & Response (SOAR).

IT & Telecom Posted Most Talent Demand In Jan 21, Registered 2% M-o-M And 23% Y-o-Y Growth: RecruiteX


●        Sector with highest M-o-M growth in talent demand: IT/Telecom

●        Functional area with highest M-o-M growth in talent demand: Quality/Process Control

●        City with highest M-o-M growth in talent demand: Indore

●        Work experience category with highest M-o-M growth in talent demand: 5-10 years

The IT/Telecom and BFSI sectors claimed most talent demand in Jan 21 as all the other industrial sectors posted negative demand in the first month of 2021. The IT/Telecom sector posted 2% uptick in talent demand, followed by the BFSI sector which noted 1% growth in the Jan 21 study of talent demand. These trends were highlighted by TimesJobs RecruiteX - a monthly recruitment index that records the demand and supply of talent at India Inc.

Elaborating on the findings of RecruiteX Jan 21 edition, Sanjay Goyal, Business Head TimesJobs and TechGig said, “The IT sector is steadily building up its talent demand. It has been posting a single-digit growth since Sept 20. The Biden admin delayed the implementation of Trump era rule on H-1B visa, which will help boost the Indian IT sector. With the COVID-19 vaccination in full swing and the substantial announcements for Healthcare, Infrastructure and Skill Development in the Union Budget 2021-22, I’m anticipating that the talent demand will see a significant rise in the coming months.”

Sector-wise M-o-M talent demand analysis:

India’s largest employer in the formal sector - the IT/Telecom - claimed the highest growth of 2% in M-o-M study of talent demand for Jan 21. The BFSI sector – which recorded 5% growth in Dec 20 – clocked 1% growth in Jan 21. Here is a list of top sectors for M-o-M talent demand in Jan 21:

●        IT/Telecom: 2%

●        BFSI: 1%

City-wise M-o-M talent demand analysis:

Tier-II cities led the talent demand graphs in Jan 21. Indore and Chandigarh recorded a double-digit growth in the review month. Among the metro cities, maximum city Mumbai recorded the highest M-o-M growth of 9%. A noteworthy trend emerged in the talent demand for Delhi-NCR. It posted a growth (of 5%) in talent demand for the first time since Jul 20. Delhi-NCR had seen a dip in talent demand from Aug 20 to Dec 20 Here is a list of cities with maximum M-o-M talent demand in Jan 21:

●        Indore: 23%

●        Chandigarh: 19%

●        Mumbai: 9%

Functional area-wise M-o-M talent demand analysis:

The Quality/Process Control was the most sought after job profile in Jan 21. It grew from (-8%) mark in Dec 20 to 14% in Jan 21. The Banks/Insurance/Financial Services profile had topped the talent demand index in Dec 20 with 9% rise but registered only 2% M-o-M growth in Jan 21. Here is a list of functional areas with maximum M-o-M talent demand in Jan 21:

●        Quality/Process Control: 14%

●        Front Office/ Administration: 7%

●        Marketing & Advertising: 6%

Work experience-wise M-o-M talent demand analysis:

Professionals with 5-10 years of work experience were most in-demand in Jan 21 study of talent demand. This category saw impressive growth from (-2%) in Dec 20 to over 30% growth in Jan 21. Here is a list of top work experience categories that claimed most M-o-M talent demand in Jan 21:

●        5-10 years of work experience: Over 30% growth

●        2-5 years of work experience: 25%

About RecruiteX:

RecruiteX is the recruitment index for India. It is an analysis identifying the hiring activity and trends in India Inc. Based on tactful extraction and examination of jobs posted and applied for in a month at TimesJobs, it details ‘recruitment’ as a process backed by hiring sentiments of a recruiter and aspirations of the job seekers alike.

Cure.fit Acquires Fitternity; To Build India’s Largest Fitness Network


* Fitternity will continue operating independently. Gyms will benefit from Cure.fit technology and customer base; expect 50-100% increase in footfalls & revenue

* Customers will get high-quality experience as standard across the gym network along with personalised fitness plan and guidance on the Cure.fit app

* Both companies together to focus on post-Covid recovery of fitness sector

Cure.fit, India’s leading health and wellness platform, today announced its acquisition of Fitternity, the largest fitness facilities aggregator in the country. With a collective user base of 3 million users, Cure.fit and Fitternity will together occupy greater market dominance in terms of empowering more than 5000 fitness centres spread across top 20 cities in India.

Cure.fit is also planning to help offline gyms upgrade their technology, operating procedures and aid them in increasing their visibility for better utilisation, yielding a 50-100% increase in footfalls and revenue. As gyms start bouncing back in the post-pandemic world, Cure.fit and Fitternity together aim to play a pivotal role in helping with recovery and scale of the industry to counter the impact of Covid-19.

While Fitternity will continue to exist as a separate platform, this move will allow Cure.fit to scale Cult Pass – the company’s recently launched all-access pass to the best gyms and Cult centres in India. Cult Pass also marked Cure.fit’s foray into gym and equipment-based workouts. This acquisition seeks to further build on that offering and establish Cure.fit as a market leader across all fitness formats.

Talking about the acquisition, Mukesh Bansal, Co-Founder, Cure.fit, said: “Fitness in India is still in initial stages at sub 1% penetration. Over the next 10-20 years, this will increase to 15-20% like in the west. With increasing health awareness, demand is increasing, and we need to put up quality supply. With Fitternity on board, Cure.fit will improve existing offline gyms, bring them up to speed with better technology, and focus on empowering them to adjust to the post-Covid scenario amid changing consumer expectations.”

Co-Founder & CEO of Fitternity, Neha Motwani, said: “We are delighted to join Cure.fit. At Fitternity, we have always focused on creating innovative solutions to make fitness easy & accessible for Indians - this vision will be further extended with our partnership. While Fitternity will continue to run as it always has, with Cure.fit, we will be able to create a formidable force to grow & drive scale for our partners.”

Cure.fit’s business head, Naresh Krishnaswamy said “Fitternity has done a great job in aggregating, enabling discovery and also helping create the right experiences for both partners and customers. This will help us give variety and choice to both B2C and B2B customers in their fitness pursuit”.

He added: “The first 30 gyms on Cult pass have seen 2-3x increase in revenue. We are confident that top 1000 gyms on the combined platform will be deeply tech-enabled and will realise 50-100% more business from the existing infrastructure.”

Co-founder and COO of Fitternity, Jayam Vora, added: “For Fitternity, this transaction enables a significant evolution of our user proposition, while driving growth for our partner network beyond just recovery to achieving the true potential of the fitness retail business in India. The integrated mix of technology, progressive business models and the neighbourhood gyms and fitness classes will be the secret sauce to empower a Fit India.”

About Cure.fit

Cure.fit Healthcare Pvt Ltd is a holistic integrated healthcare platform headquartered in Bangalore. Founded in 2016 by Mukesh Bansal and Ankit Nagori, Cure.fit aims to address preventive healthcare through a combination of engagement, coaching and delivery using a mix of online and offline channels. Cure.fit caters to living a healthy life through its critical dimensions — physical fitness & wellness. Cult.fit, the fitness category, focuses on physical strength through several offline group workout centres & gyms, across top cities in India. Cure.fit is an app-based service provider and is available on Android and iOS.

About Fitternity

Fitternity is India’s first & largest marketplace and subscription platform for fitness services founded in 2014 by Neha Motwani & Jayam Vora. Having catered to over 11 million users on the platform, 500K paid consumers, the company empowers a network of over 5,000+ branded gyms, boutique fitness classes and luxury hotel swimming pools in India across 17 fitness forms & 15 cities. Fitternity also powers fitness & wellness benefits for 100+ large corporations in India.

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