Yellow Messenger, Microsoft Strengthen Collaboration To Transform Voice Virtual Assistants

Yellow Messenger, the world’s leading conversational AI platform, has announced a collaboration with Microsoft to transform its voice automation solution using Azure AI Speech Services and Natural Language Processing (NLP) tools. With this initiative, Yellow Messenger aims to increase the accuracy of its voice bot solutions and help enterprises across sectors in enhancing consumer experience automation. Under this collaboration, Microsoft and Yellow Messenger's R&D team will be working on building a more human-like voice assistant platform that is capable of understanding and responding on the basis of sentiment, dialect, and workflow.

According to industry estimates, 60-70% of overall business to customer interactions across the world take place through telephony today, while the rest is over chats and email. Conversational interfaces are changing how customers relate to brands and ‘voice’ is playing a key role in enabling smarter brand-to-consumer engagement. Through the collaboration with Microsoft, Yellow Messenger is enabling brands to increase their sophistication and usage of automated voice assistants for regular use.  Voice-based virtual assistants can be deployed to handle inbound and outbound calls, across real-time telephony and synchronous voice channels.

Raghu Ravinutala, CEO and Cofounder, Yellow Messenger said, “Voice, as compared to text, is a more complex channel due to multiple factors at play such as the real-time experience, varying accents by country and legacy architecture. Our collaboration with Microsoft’s Azure Speech Services is empowering us to build customised voice models that allow higher accuracy and better intent understanding. Our voice assistants can hold natural conversations in over 35 languages and their variants across channels and devices enabled by our speech-to-text(STT) and text-to-speech(TTS) cognitive services.”

According to Sashikumar Sreedharan, Managing Director – Microsoft India, “More human interactions mean new opportunities. Azure Cognitive Services help people interact simply and naturally with technology and make engagement with services more human, leading to increased customer satisfaction and loyalty. We believe our collaboration will help Yellow Messenger transform voice automation and enable enterprises across industries to take their customer relationships to a new level.”

Yellow Messenger has natively integrated Azure Cognitive Services on its platform, for improved customer experience and operational efficiency without compromising on security. This covers the following areas:

1. Accurate understanding and conversion of end customers’ voice to text across channels, using Azure’s real time Speech to Text (STT) translation capabilities for more intuitive interaction. Azure STT allows tailoring speech of recognition models to adapt to users’ speaking styles, expressions, and unique vocabularies, and also to accommodate background noises, accents, and voice patterns.  This is being implemented for customers across industries, including banking, FMCG and the public sector. 

2. Improved voice output for end customers on telephony and web channels, applying Azure Text to Speech (TTS) services. Following the processing of the user's inbound query, the bot converts the text back to speech and responds to the user in near real time in a natural, lifelike voice.

3. Building custom voice bot models using the Azure Speech stack for specific industry verticals such as banking for higher accuracy. 

4. Self-serve customer support - Two of India’s largest private banks are currently using Yellow Messenger’s voice virtual assistants for inbound and outbound customer service. Up to 65% support queries can be addressed and resolved by voice AI assistants so that customer care teams can focus on critical issues.

Yellow Messenger enables enterprises, in a rapidly booming digital economy, to shift from being digitized to delivering cognitive experiences. Through the platform, enterprises can build AI-workers to self-serve, support, sales, marketing, commerce, HR and IT on-demand, across chat, email, and voice channels.

Microsoft Cognitive Services is a collection of intelligent APIs that allow systems to see, hear, speak, understand, and interpret human needs using natural methods of communication. Developers can use these APIs to make their applications across platforms more intelligent, engaging, and discoverable. Available at www.microsoft.com/cognitive, it includes APIs on:

●       Vision: From faces to feelings, allow apps to understand images and video

●       Speech: Hear and speak to users by filtering noise, identifying speakers, and understanding intent

●       Language: Process text and learn how to recognize what users want

●       Knowledge: Tap into rich knowledge amassed from the web, academia, or your own data

●       Search: Locate relevant information among billions of web pages, images, videos, and news with the power of Bing APIs

About Yellow Messenger:

Yellow Messenger is named the world’s leading conversational AI platform by Gartner and G2 Crowd and is trusted by 500+ global enterprises like Bajaj Finserv, TATA AIG, Asian Development Bank, Domino’s, Schlumberger, Sephora, PepsiCo and BMW.

The platform builds chatbots as AI-workers for enterprises to self-serve - customer support, sales, marketing, commerce, HR, and IT, on-demand. The company has presence in over 27 countries across the world including the US, Europe, Brazil, UAE, Singapore, Indonesia, Malaysia, and India. Visit www.yellowmessenger.com for more information.

About Microsoft India:

Founded in 1975, Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 11,000 employees, engaged in sales and marketing, research, development and customer services and support, across 11 Indian cities – Ahmedabad, Bangalore, Chennai, New Delhi, Gurugram, Noida, Hyderabad, Kochi, Kolkata, Mumbai and Pune. Microsoft offers its global cloud services from local data centers to accelerate digital transformation across Indian start-ups, businesses, and government organizations.

Godrej Appliances Gets Recognized For Its Role In Protecting India Against Covid-19

* The brand was adjudged with India Health and Wellness Awards 2020 (Gold) by IHW Council – a testament of brand’s efforts towards excellence in Health and Wellness

Godrej & Boyce, the flagship company of the Godrej group today announced that its business unit Godrej Appliances, India's leading cooling expert, received the prestigious ‘India Health and Wellness Awards 2020 - Gold’ by Integrated Health and Wellness (IHW) Council under the ‘COVID Protection Project’ category, for its role in expediting cold storage unit supplies required for strengthening the Cold Chain in Public Health Care facilities where Covid vaccine will get stored and deployed. As the country prepares for what may be one of the biggest immunization drives in history, the brand is getting ready for providing an end-to-end solution for the Covid-19 Vaccine Cold Chain. 

Godrej Appliances recently won a tender for 11,856 units of state of art vaccine refrigerators and deep freezers under the Universal Immunization Programme by the Ministry of Health & Family Welfare. These advanced medical equipment are being delivered at various state depots across the nation at numerous government hospitals, district hospitals and health centers, strengthening the cold chain for the massive Covid-19 vaccination programme.

India Health and Wellness Awards 2020 - is a flagship initiative of the Integrated Health and Wellness (IHW) Council and it brings together the key government authorities, healthcare industry, international and national health & wellness organizations, social organizations, community leaders, innovators, technology providers, and influencers dedicated to the health and wellness of the people. Every year, the Integrated Health and Wellness (IHW) Council invites applications from across the country and recognizes remarkable and meaningful contributions to the health and wellbeing of mankind. 

The eminent jury members of the award were Mr. JVR Prasada Rao, Former Union Health Secretary, Dr. Atul Mohan Kochhar, Chief Executive Officer, NABH, Dr. Vijay Agarwal, President, CAHO, Dr. Ravi Mehrotra, CEO, ICMR Consortium, Dr. Hema Divakar, CEO, ARTIST and Dr. Y.K. Gupta, President, AIIMS, Bhopal; and was attended by the who’s who of the healthcare fraternity. 

Godrej & Boyce has been committed to serving the country especially in the trying pandemic times, through its efforts across its offerings – be it through medical components - Hospital Bed Actuators and  Electro-magnetic valves for ventilators, or through disinfectant devices aimed at keeping the population safer at home, or setting up socially distant offices to keep people safe at work; and is proud to serve the country with Made in India medical refrigerators and freezers, at a time when they are most needed.

While receiving the award, Jaishankar Natarajan, Associate Vice President and Head - New Business Development, Godrej Appliances said, “Over the years, Godrej Appliances has gained its expertise in refrigeration and has extended this further into the medical refrigeration domain. We are delighted that this expertise is proving to be useful today in times when the country needs a strong vaccine cold chain and are glad to be able to contribute to the cause. We take this opportunity to thank the entire team of Integrated Health and Wellness (IHW) Council for the appreciation. Through this project and beyond, together with the government and health workers, we are committed to provide last mile immunization for Covid-19 vaccine distribution, to safeguard millions of lives.”

About Godrej Appliances

Godrej Appliances, a business unit of the highly diversified Godrej & Boyce Mfg. Co. Ltd. is one of the leading Home Appliances players in India. Godrej was the first Indian Company in 1958 to manufacture Refrigerators and has since then, expanded its portfolio across many other categories like Washing Machines, Air Conditioners, Microwave Ovens, futuristic Thermo-electric cooling solutions, Air Coolers, Deep Freezers, highly specialized Medical Refrigerators and more recently, UVC Technology-Based Disinfecting devices and Dishwashers, all powered by the driving philosophy of 'Things made thoughtfully’/ ‘Soch Ke Banaya Hai’. 

This thought extends from human-centric design to planet centric design. Environment is a core value at Godrej Appliances. Both manufacturing units of Godrej Appliances’ - in Maharashtra and Punjab, became the first in the country to win the coveted Platinum Plus Green Co certification for its pioneering green manufacturing practices. 

The brand takes pride in not just its carefully designed products and environment-friendly technologies, but also best in class after-sales service delivered through over 680 service centers and more than 4500 SmartBuddy service experts spread all over the country.

RB Re-launches Colin With The Added Benefit Of Germ Removal

• Promises 99.9% germ removal alongside delivering impeccable shine

RB (Reckitt Benckiser), relaunched Colin, India’s No.1 glass and household cleaner brand in an all-new avatar today. The iconic Colin brand has been relaunched by RB India keeping in mind the current requirements of the Indian consumer. The new Colin not only delivers on its impeccable shine promise, but also provides its consumers with the added benefit of removing 99.9% germs from multiple surfaces at home. 

Hygiene and disinfection have become an essential part of consumers’ daily lives. An extensive consumer research found that “Does Colin Disinfect” was one of the most searched sentences on the brand. The research further highlighted that consumers were looking at a trusted brand like Colin to cater to their growing needs for cleaning and germ removal. 

Ms. Sukhleen Aneja, CMO & Marketing Director, RB Hygiene, South Asia, said, “For decades Colin has been a household name with unparalleled equity on maintaining shine across multiple surfaces. Our research found that consumers were looking for a superior multipurpose cleaning product that could also help keep surfaces germ free. The new product has been launched keeping in mind the evolving needs of Indian consumers. Colin will now be able to provide its consumers with superior cleaning, sparkling shine and 99.9% removal of germs on multiple surfaces.”

“The all-new Colin is an innovation based on extensive consumer research and understanding their needs for germ protection. It has undergone multiple tests to ensure that the product delivers on the amazing shine the brand is known for, but also ensures 99.9% germ removal across surfaces”, says Dr. Skand Saksena, Director-R&D, RB Hygiene, South Asia.

For decades Colin has been synonymous with providing impeccable shine and has been differentiated by its iconic blue colour trigger bottle. To provide easy access to its consumers, Colin in its new avatar will be available across all e-commerce platforms, Modern and Traditional Trade outlets.

ABOUT RB:

RB* is driven by its purpose to protect, heal and nurture in a relentless pursuit of a cleaner, healthier world. We fight to make access to the highest-quality hygiene, wellness and nourishment a right, not a privilege, for everyone. RB is proud to have a stable of trusted household brands found in households in more than 190 countries. These include Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Woolite, Air Wick and more.  20 million RB products a day are bought by consumers globally. RB’s passion to put consumers and people first, to seek out new opportunities, to strive for excellence in all that we do, and to build shared success with all our partners, while doing the right thing, always is what guides the work of our 40,000+ diverse and talented colleagues worldwide.

Lincode Announces Partnership ith Global Automotive Alliance, Switzerland

The automotive industry is witnessing a bullish trend in adopting smart manufacturing. The industry is making large investments in smart technologies such as AI, IIoT, Automation, Big data, 5G, etc. to streamline and scale-up the automotive manufacturing process for higher efficiency and production capacity.

By the end of 2022, automotive manufacturers expect that 24% of their plants will be smart factories and 49% of automakers have already invested more than $250 million in smart factories. However, few automotive manufacturers have translated this enthusiasm into real progress – 42% of smart factory initiatives are struggling and the digital maturity of their manufacturing operations is below par*.

The Indian automotive sector has seen growth in its sales and increased adoption of critical manufacturing technologies is an important driving factor. It has led to delivering a best-in-class quality of products that are made available to the market in tandem with the demand due to better production capacity. 

Rajesh Iyengar, CEO, Lincode: “The automotive industry has shown an impressive adoption of manufacturing technologies. The manufacturers are not hesitant to deploy technology or a solution that they know will bring them high ROI. For instance, our AI-backed visual inspection solution has made the inspection of the production lines much more efficient than the traditional vision systems. The manufacturers have seen a drastic difference with our solution. They see that microscopic surface defects were detected with the highest precision and accuracy within the established time cycles and now we have seen an ever-growing demand amongst the automotive manufacturers. I certainly believe the industry is now more than ready to invest in manufacturing technologies. The future of smart automotive manufacturing is very promising.”

Ralf Mueller, Managing Director, Global Automotive Alliance: “Digitalization and continuing pressure in the automotive industry with regards to quality, efficiency, and product/process-optimization are a daily challenge to OEMs, System Suppliers, and component manufacturers. All players along the supply chain are aware of the necessity to identify suitable smart manufacturing (industry 4.0) tools, however, in many cases the global overview, in-house knowledge, experiences, and internal resources are limited to successfully scout, develop & implement tailored solutions in the own facilities. This is why GAA has selected a group of unique smart manufacturing (industry 4.0) innovation providers that can be accessed by the automotive industry as part of the “GAA Smart Manufacturing Toolbox. Lincode, as a smart manufacturing solution provider, offering a unique Visual Inspection Technology with Computer Vision and Artificial Intelligence was chosen by the GAA specialists to cover the visual inspection tasks & challenges of the industry.”

About Lincode

Lincode is a leading AI-powered visual inspection company with multiple patent-pending defect detection capabilities. We are backed by rich engineering expertise and have a strong global presence. It’s a pure-play product development and engineering R&D company of its kind to offer high-end services and solutions to all major industries with customers across the globe. 

Lincode has a presence in the US, Europe, and India. Lincode Labs has also created Smart Manufacturing AI, AR, and Robotics Consortium (SMAARC), an ecosystem of industrial partners, to accelerate the future of manufacturing technology and innovation.

About Global Alliance Automotive AG

As a worldwide group of 19 independent business development & engineering service providers located in 15 countries all over the world, GAA provides industry experience and domain knowledge in the Automotive and Manufacturing segments.  The main task of the GAA satellite offices is to establish a sustainable presence for its clients (represented suppliers/ innovation providers) at specific OEMs and/or First Tier Suppliers. The technical & commercial sales team of the GAA engineering offices is constantly present in the development, purchasing, production, logistics, quality, and financial departments of the OEMs and System Suppliers with the target to generate “nominations & mass production assignments” for its clients. With its global team of more than 230 skilled & experienced technical specialists, GAA represents on a daily basis around 170 innovative automotive component manufacturers & technology providers - most of the relationships to its clients and customers are in place for decades. 

Tata Motors Receives 98 Patents in 2020; Continues Its Tryst For Innovation By Filing 80 Patents

Tata Motors, India’s leading automobile company, today announced that it had accelerated its drive for engineering excellence and innovation in 2020 by filing 80 and receiving 98 patents in 2020. These patents predominantly relate to the megatrend of CESS (connected, electrified, sustainable and safe) automobiles and encompass an eclectic mix of improvements in automotive electronics, noise vibration and harshness, conventional and advanced powertrain systems, and crash safety under various categories of Industrial Designs, Copyrights and Notarizations.

Over the years, Tata Motors dedicated focus on R&D has led to a consistent introduction of new technologies, practices and processes that have since become front runners in the automotive world.

Speaking about Tata Motors’ commitment and focus on R&D, Rajendra Petkar, Chief Technology Officer, Tata Motors, said “At Tata Motors, we have a rich history of introducing innovations that develop to become industry benchmarks. We encourage our talented team to think afresh and challenge the status quo in our consistent pursuit of excellence. A carefully curated solution oriented approach enables us to collectively ideate, innovate and collaborate to evolve new technologies, products and processes to delight customers. Consistently developing intellectual capabilities and properties at an institutional level is key for the advancing India’s auto industry’s role in building ‘Aatmanirbhar Bharat’. At Tata Motors, our objective is to create best in class ‘Make in India’ products that offer global standards design, safety, comfort and driveability.”  

Tata Motors’ focus and thrust on building intellectual property is regularly acknowledged with prestigious awards and recognitions. Amongst the recent recognitions won are the 6th CII’s Industrial IP Award for ‘Best Patents Portfolio for a Large (Manufacturing/Engineering) Organization’ for 2020;  the IP Excellence Recognition award at 2019 Questel Executive IP Summit and being acknowledged amongst India's Top 15 Innovative Companies by Clarivate Analytics in 2019.

Tagmango, Homegrown Creator Monetisation Startup Launch App To Further Scale Reach & Experience

* The app aimed at enabling easier and quicker ways for creators to engage, scale and monetize their following and communities

* TagMango empowers creators to build their independent paid communities and unlocks lasting revenue streams, access to a suite of tools to build more monetization channels, and help them set up paid workshops for their audiences

* TagMango provides business tools for creators to set up paid communities by offering one time and subscription-based services exclusive content, membership benefits, early access, personalized interactions, shoutouts, and more

The homegrown, creator monetization startup TagMango today announced the launch of their app further strengthening their mission of turning Indian creators into entrepreneurs, through sophisticated tools helping them scale communities and unlock revenue streams. Having already onboarded 3000+ organic creators in the soft launch, TagMango’s platform helps creators build engagement-driven communities to which their audiences and followers can subscribe, ensuring a regular brand-independent avenue to monetize for them. 

The key features of the newly launched app are targeted at the growth and sustainability of the large creator base that India has seen growing immensely in a short span of time. The app launch comes offering benefits for both creators and consumers alike. Starting with creators, they can use this as a platform to build paid communities and strengthen their revenue streams, they have the freedom to put out exclusive content without having to worry about algorithms. The TagMango app also becomes the first platform for creators to set up paid workshops and courses for their fans and audiences. On the other hand, subscribers and audiences get to enjoy the exclusivity of content coming from their choice of creators, enroll for workshops, and to most of the fan base’s excitement, they can interact with their creators and enjoy a personal facetime with them by way of video calls, chat or conferences.

Mr. Divyanshu Damani & Mr. Mohammad Hasan, Founders, TagMango said, “The last few years have seen a deep internet penetration in India, especially in the Tier-II & III cities. Today, anyone with a smartphone has the opportunity to try their hands at becoming a creator and build their own revenue streams. With the growth in India’s creator base at such a large scale, there is an urgent need for platforms that enable them to build content that not only generates interest out of it to churn out content that entertains, informs but also empowers the creators to earn a sustained living. Our app is aimed to further expand our network of creators and foster a more seamless, technologically advanced, feature-laden, and interactive experience for creators to build their content business. We are looking forward to seeing the app become a go-to platform for India to create and consume content like never seen before”.

With a founding team that has successfully built their own individual following as creators, TagMango understands both the need-gaps that exist for Indian creators and what brands and audiences look for in their creators. Harnessing these insights and on-ground expertise they are targeting the next 500 million internet users of India. TagMango is on track to introduce the Indian creator ecosystem and brands to the power of communities and mobilize them through customized and hyperpersonal engagement. 

Similar platforms in the west, namely Patreon and OnlyFans have already seen a huge audience, creator base usher in. According to Patreon (which artists use to offer exclusive content to more than 4 million patrons in over 180 countries) saw over 70,000 new creators have launched on the platform since mid-March 2020, they enjoy a presence of 1MN creators on the platform and get about 7000-8000 new content creators joining them each day. These figures and reports are testaments to the untapped potential of the Indian creator economy and monetization are highly credible. Having a platform that helps create such rewarding revenue models for creators, is what TagMango is working towards to build similar credibility and importance of such a model here in India. 

An early adopter of the platform, Prakhar Gupta, a social commentator, cultural critic, and a shining public figure in the personal development domain used the TagMango to conduct a 3-day workshop named Decamind, that was aimed at helping the users develop a goal-setting, performance maximization and potential mapping tools to help an individual get ready for the new decade. The workshop was a great success with about 130 subscribers and in a span of 7 days of holding the workshop, Prakhar’s total earnings were standing close to INR 2 lakhs. 

Talking about the experience and his workshop success, Prakhar said, “It was an absolutely incredible experience to hold the Decamind workshop on the TagMango platform. I was exposed to a large audience base that was also absolutely relevant for the theme of my workshop. I was amazed to see how seamlessly I could reach out to an audience base that was also looking for something similar and to watch yourself make an impact is priceless. Adding to the exposure, the model not only helped me generate interesting content but also led me to enjoy impressive revenue in just a span of 7 days”.

TagMango recently raised around INR 5.5 Crore/ USD 750K in a seed round funding led by Y Combinator, Kevin Lin (Co-founder of Twitch), XRM Media, Pioneer Fund, and Angel Investors from the USA & UAE province. 

About TagMango:

TagMango provides business tools for creators to set up paid communities by providing one time and subscription-based services. They have worked closely with over 100K+ creators, influencers, and artists, spoken to them, and understood their pain points before creating TagMango. The company has curated a tool in such a way that it will be a one-stop solution for all the creators' needs. The homegrown startup was also part of Y Combinator’s 2020 cohort. 

Winning Over The Two Cs - COVID-19 And Cancer Across Indian Market

Esperer Onco Nutrition evidence based Responsible Nutrition (E2RN) hosted a virtual symposium on Vaccinations for cancer patients: What to know before the Corona vaccination on Tuesday, 12th January 2021, 7:00 PM, India. 

The host of this virtual discussion was Mr Raktim Chattopadhyay, Founder & CEO of Esperer Onco Nutrition with 10 speakers from the UK, USA, and India. Over 100 participants attended the symposium; the webinar was addressed to cancer patients and their family members along with relevant clinicians. The symposium offered a presentation of important topics such as, first-hand experience of tackling UK variant strain, COVID-19 vaccine and Cancer and India v/s USA & UK experience - difference and similarities. 

Dr. Vivek Shrivastav, Vice President Research & Development and Operations at Esperer Onco Nutrition said, “Not so incredibly, there’s a lot of confusion among cancer patients — as well as their oncologists and caregivers — as to whether the vaccine is a good idea or a bad idea for somebody dealing with cancer. Patients with cancer are particularly vulnerable to COVID-19 because of the immunocompromising nature of cancer treatments. On top of that, progressing cancer itself depletes the immune system and leaves patients susceptible to infection. Cancer patients should be early in the vaccination process. Fundamentally, we should try to stop community transmission, and to focus on groups at high-risk for transmission and complications first. We should prioritize high-risk groups, but we also need to do it in a way that’s even-handed. We’re fighting a pandemic where cancer patients are at four-five-times greater risk for fatality than others. It’s a risk-benefit equation. Their risk from COVID-19 is exceptionally high and cancer cases should have a definite regimen of vaccination, which may further consolidate by carrying out scientific research, applied research and clinical studies.”

In general, vaccines are not recommended during chemotherapy or radiation therapy. Vaccines require a healthy immune system that can recognize and kill disease-causing germs. And it takes a healthy immune system at least 2 weeks from the time of vaccination to start recognizing and killing germs. That means vaccination timing is just as important as getting the vaccine itself.

Dr Purvish Parikh, Group Oncology Director Academic at Shelby Cancer and Research Institutes, Mumbai, said “We recommend that all cancer patients get vaccinated against COVID-19. This is in line with recommendations by important international Oncology societies. Vaccination should be taken even by those patients who have been previously exposures to the virus or have antibody titres. Timing of the vaccination need to take into consideration patient specific factors - like being on active chemotherapy, performances status, severity of uncontrolled comorbidity, and pregnant or lactating mothers.”

Esperer Nutrition is superintended to understand and brainstorm the cancer related topics through its E2RN programme and recently on January 12th various attributes on COVID 19 vaccine and cancer were debated.     

About EON

Esperer Onco Nutrition strives to champion the role of nutritional therapies that have proven clinical & health economic value & improve the quality of people’s lives. EON is destined to understand, treat & help prevent a range of medical conditions by leveraging nutrition and life sciences.  

The company aims to address specific health conditions with special emphasis on Onco Nutrition & intend to provide a 360-degree solution to global cancer portfolio right from Preventive Oncology to Cancer Disease Management using Nutraceutical as a complementary therapy to stage & region-specific cancer patients. 

EON aspires to become a global pioneer considering Drug-Nutrient Interaction as a major factor in chronic disease management. https://www.esperernutrition.com/