TradeIndia Announces India’s First Virtual B2B Event "COVID 19 Essentials Expo India 2020

B2B Event

* The pioneering virtual tradeshow will be held during August 5-7, 2020

* The event is set to boost trade and commerce between different brands across the country by showcasing their products

As several small and medium industries have been adversely impacted by the ongoing COVID-19 contagion in the country, the business community is roping in all efforts to stabilize the situation and rejuvenate the ailing economy. While government-sponsored relief, and financial relaxations are helping industries regain lost ground, inch by inch, there is also a new lease of hope dawning upon the market that every hurdle that is crossed is a step closer to the victory lap.

In a bid to transform the black swan Covid-19 pandemic into a lucrative business opportunity, TradeIndia, India’s largest B2B marketplace offering global buyers and sellers a reliable platform to identify trustworthily business partners shall be organizing the country’s first virtual tradeshow titled, “COVID-19 Essentials Expo India between August 5-7,2020. The trade expo that is targeted will be in the same lines as of a traditional the exhibition, but due to the pandemic concerns will be conducted via the virtual medium.  

The event will be targeted towards reviving the various SMEs and MSMEs of the country whose operations have been affected due to the dire effect of the corona virus crisis and helping them maintain business continuity in such turbulent times. As the pandemic has vehemently increased the demand for essential products, the market is amuck with a plethora of companies selling all kinds of essential wares, but only those companies will triumph who couple their essential product offerings with innovation. Besides revealing and brainstorming on the various innovative guidelines that companies can instill in their product development, the expo will also aim to discover alternate channels of revenue for companies that are suitable for the current market dynamics.

The trade expo will feature a multitude of brands, their products through a virtual exhibition solution that enables exhibitors to showcase their products at a very low cost but with high scalability. The tradeshow will also feature 3D stalls or immersive virtual spaces that enable attendees to sift through the various product lineups, access business catalogues while interacting with exhibitors via chat or video conference.

Featuring more than 60 booths and with an experience spanning over 20 years in online marketing space and event promotion, TradeIndia enjoys the largest industry database in the country that holds countless prospective visitors and investor’s for one’s brand. the essential range products that will be the central to the trade show are Surgical dressing and Disposable; Personal safety equipment; Personal care products; Common medicines and drugs; Temperature instruments; Medical, diagnostic & hospital supplies; Home cleaning appliances, etc.

Commenting on this highly enterprising initiative, the spokesperson for Trade India said, ”While the pandemic has wreaked havoc upon industries and the resultant economy, it has also opened up hitherto unlocked vistas of promising opportunities, As businesses across the world are united in their transition from the offline mode to the online mode of presuming their operations, We, at TradeIndia, endearingly strive to tap into the exuberant potential of the digital business model and also extend a much-needed lift-up to the struggling factions of SMEs and MSMEs and help them shift to the online medium of  commencing business through this first of its kind landmark virtual tradeshow. We welcome everyone to participate and grace this novel event as together we can adapt and thrive in this new normal, no matter how great the challenge.”  

About TradeIndia:

TradeIndia.com is an online Business to Business (B2B) portal for small businesses based in India and around the globe. The portal was started in 1996 by Bikky Khosla and is maintained and promoted under the flagship company, Infocom Network Ltd. The company is headquartered in New Delhi, India, and has branch offices in more than 42 cities across India.

Monitoring and Addressing Human-Wildlife Conflict to the Benefit All

Conflict

● Human-wildlife conflict (HWC) incidents, arising from human-wildlife interactions are a global conservation challenge. HWC includes crop loss, livestock predation, property damage, and occasionally human injury and death.

● Wild Seve (‘Seve’ means ‘to serve’ in Kannada), established in July 2015, is a novel conservation intervention program that monitors and addresses HWC. Wild Seve assists people facing HWC-related losses to document and file for ex-gratia claims with the state government.

● In 48 months of operations, the program documented over 13,000 HWC incidents (as of July 2019), often involving large conflict-prone species such as elephants, leopards, and tigers, for families living around Bandipur and Nagarahole National Parks in Karnataka, India.

● Wild Seve isan effective low-cost conservation intervention that uses open-source technology and leverages existing policies to facilitate documentation for ex-gratia payment claims. This model of monitoring and addressing human-wildlife conflict is easily replicable, adaptable, and scalable in HWC-prone regions globally.

Scientists from the Centre for Wildlife Studies showed (in 2018) that although Karnataka leads the country in terms of reported human-wildlife conflict incidents and ex-gratia payments, thousands of incidents remained unreported and uncompensated for. Difficulty in accessing and delays in the application process for financial compensation, inconsistent policies, lack of transparency, high transaction costs, ineffective implementation, and variable payment amounts often anger communities, leading to increased retaliation against wildlife.

In a new peer reviewed article published in the journal, Frontiers in Ecology and Evolution, Dr. Krithi K. Karanth and Anubhav Vanamamalai highlight the design, implementation, operation, and results of a novel conservation intervention in Karnataka, the Wild Seve program. Drawing on over a decade of research in the landscape, and designed to improve HWC reporting, response, and participation in ex-gratia payment schemes within the established policy framework, Wild Seve was launched in July 2015.

The Wild Seve program created an efficient mobile technology-based platform and toll-free helpline for reporting incidents, collecting data and evidence, and filing ex-gratia claims on behalf of the affected. Wild Seve wasable to effectively contribute to the monitoring of wildlife occurring outside protected areas, thereby aiding in long-term landscape-level conservation efforts. The program assists the most vulnerable communities living around wildlife reserves and helps bridge the gap between people and the government.

Quote 1: “In megadiverse countries like India which host large populations of charismatic conflict-prone animals such as elephants, leopards and tigers, HWC poses a serious conservation challenge. If we are serious about resolving conflict and conserving endangered wildlife we need to build adaptability, resilience and support people who are directly impacted so that retaliation doesn’t take place. Wild Seve improves community tolerance towards wildlife, and reduces retaliation against them,” says Dr. Krithi K. Karanth, Chief Conservation Scientist at CWS, and the lead author of the study.

The novel research outlines the results of 48 months of Wild Seve’s operations in 600 village settlements around Bandipur and Nagarahole National Parks. Wild Seve filed and tracked over 13,000 ex-gratia payment claims for human-wildlife conflict incidents, which included 12,978 crop and property loss incidents, 782 livestock predation events, and 48 human injuries and fatalities. Wild Seve even facilitated the construction of over 48 predator-proof livestock sheds for those facing repeated livestock predation. Wild Seve’s field staff are proud members of the local communities they serve, and are dispatched to the location of HWC incidents to assess and document the damage and compile an ex-gratia payment claim with all requisite evidence and documentation.

Quote 2: “Managing expectations, especially in conflict events is of utmost importance to promote coexistence in regions where people and wildlife overlap. Wild Seve directly benefits people through its process, science through rigorous collection of data and analysis, and informs policy through its experience. Our use of simple technology and ef icient processes makes Wild Seve an easily scalable and replicable solution in addressing human-wildlife conflict incidents across the country,” says Anubhav Vanamamalai, Research Fellow at CWS and former Program Manager of Wild Seve.

The study, titled Wild Seve: A Novel Conservation Intervention to Monitor and Address Human-Wildlife Conflict, authored by Dr. Krithi K. Karanth and Anubhav Vanamamalaiappeared in the journal, Frontiers in Ecology and Evolution. The open-access study can also be directly retrieved from the journal.

Centre for Wildlife Studies

Centre for Wildlife Studies (CWS), based in Bengaluru, is an internationally recognised centre-of-excellence in the arenas of wildlife research, in-situ conservation, policy, and education. In collaboration with Central and State Governments, as well as partnerships with several national and international institutions, CWS practices science-based conservation to promote the protection of wildlife and wildlands.

Force Motors Commissioned 1000 New Traveller Ambulances to Fight Against Covid in India

In view of the surge in cases anticipated with the easing of the lockdown, state governments and local administrations are going all out to strengthen Healthcare Infrastructure in their jurisdiction. Force Motors the Pune based auto major is one of the few companies that has developed in house capability to manufacture and supply full range of ambulances that are ready to use from day one and also comply with all the provisions of the recently introduced National Ambulance Code.

Type B Ambulance is a basic ambulance that is meant primarily  for transport of patients who do not require any treatment while in transit to the hospital whereas Type C or Basic Life Support Ambulance is meant for transporting patients who require basic monitoring while in transit and may require non invasive airway management. And the Type D Ambulance or Advanced Life Support Ambulance is equipped to treat critical patients requiring intensive monitoring and invasive airway management. The Advanced Life Support ambulances have in built provision to mount life saving equipment like defibrillator, transport ventilator, BP Apparatus, scoop stretcher, spine board etc., required to treat critically ill patients while on the move.

In addition, Force Motors also has capability to supply mobile medical units that can function as primary health centres in the remote locatons providing consultation and treatment.

In order to fight this pandemic the state governments and local administration are planning to have a mix of all types of ambulances so that they can be deployed as the situation warrants.

Force Motors supplied to the Govt of Andhra Pradesh over one thousand ambulances including 130 advanced life support ambulances, 282 basic life support ambulances and over 656 mobile medical units that will significantly upgrade the healthcare infrastructure, improve reach and reduce response time. The Mobile Medical units delivered to Govt of Andhra Pradesh are also equipped with COVID screening facilities and can be accessed by the citizens by dialling 104.

Speaking on the occasion, Mr. Prasan Firodia, Managing Director, Force Motors said, “The ongoing pandemic has suddenly highlighted the inadequacies in our healthcare system. It is very heartening to see that local administrations and state governments are responding quickly by upgrading their public health delivery systems. We are very happy that the Govt. of AP reposed their trust in the proven and reliable range of Force Traveller Ambulances and look forward to support such initiatives in other states”.

As a responsible corporate, Dr Abhay Firodia Group has also been actively participating against the fight against this pandemic. It has earmarked Rs 25 Crores to support various COVID-19 relief activities by supporting upgradation of health care infrastructure and facilitating mobile clinic/testing capabilities that have treated over 10 lakh patients during the lockdown period.

The Traveller range of fully factory built ambulances are preferred by the health departments, hospitals and service provider on account of its unmatched performance, best in class reliability and durability.

Emami Healthy & Tasty Unveils Edible Oil Brand with Smart Balance Immunity Booster

Emami Agrotech Ltd., producer of well-known edible oil brand Emami Healthy & Tasty brings yet another innovation in its latest variant of edible oil for the consumers.   The new variant Emami Healthy & Tasty Smart Balance Immunity Booster Oil, offers unique value addition of “immunity’ in edible oil for the very first time in India. 

With 5 scientifically proven immunity boosting nutrients Vitamin A, C, E, D & Omega 3, Emami Healthy & Tasty Smart Balance Immunity Booster Oil, is the 1st edible oil brand in India that promises to enhance one’s immunity from within helping to fight health hazards as a part of one’s regular meal.

The pandemic attack of COVID 19 virus has exposed the vulnerability of humankind like never before. Building up immunity in face of such public health concerns has gained immense relevance in a new normal world all over again.  The new variant from the popular brand Emami Healthy & Tasty addresses this basic need of a consumer to build immunity from within.

Speaking on the launch, Mr. Aditya V. Agarwal, Director, Emami Group said, “There is a rising concern of family wellbeing in general in the post COVID 19 world. Consumers are in search of food products and supplements to enhance their family’s immunity.   Amidst this, our Research & Development team has developed India’s 1st Immunity Booster Cooking Oil under the brand name of Emami Healthy & Tasty that promsies to provide ‘Har Nivala, Immunity Wala’.

Emami has a legacy of deep consumer insight and offering product solutions for possible consumer need gaps and we believe that our target consumers would appreciate this product also which will help them to take care of their immunity derived from their daily & regular intake of food.”

Mr.  Manish Goenka, Director, Emami Group commented, “We do strongly believe that Emami Healthy & Tasty Smart Balance Immunity Booster Oil will delight our consumers with both its immunity boosting properties and taste.  It is the first time that any edible oil in India is having 5 key immunity building nutrients together to make this variant a one-stop solution to good health.  Moreover, addition of Vitamin C, well known for its immunity building properties, in an edible oil is also the very first in the country.  Use of Emami Healthy & Tasty Smart Balance Immunity Booster Oil will ensure immunity in every bite one takes.”

Emami Healthy & Tasty Smart Balance Immunity Booster Oil will be available nationally in 1 litre pouch pack priced at Rs 140.

Emami Healthy & Tasty is manufactured and marketed by Emami Agrotech Ltd, India’s second largest edible oil producer enjoying a turnover of over Rs.12500 crores.  Emami Agrotech Ltd, also produces Himani Best Choice range of edible oils, Rasoi Vanaspati, Bake Magic Speciality Fats and Emami Healthy & Tasty Mantra Spices & Tastemakers.  Renowned celebrities like Amitabh Bachchan, Salman Khan, Soumitra Chatterjee, Sabyasachi Chakraborty and others endorse the brands nationally and regionally.

Jyothy Labs Unveils #VocalforLocal Television Advertisement Campaign Supporting Aatmanirbhar Bharat

Jyothy Labs Limited (JLL), one of the leading Indian FMCG companies launched a brand new television campaign today in support of the #Vocalforlocal appeal made by the Honourable Prime Minister Shri Narendra Modi. The film narrates the journey of the company’s legacy since 1983 through a beautifully scripted song that describes the ethos and values of the company.

The launch comes at a time when the entire nation is witnessing an emotion of patriotism and self-reliance. The campaign focusses on the centricity of Jyothy Labs’ evolution and functioning being driven by ‘Bharat’. It depicts the joy and happiness of being a true Indian homegrown company serving its consumers through its various innovative products across the nation.

Expressing delight on the launch, Ms. Jyothy MR, Managing Director, Jyothy Labs Limited said “With a soul that reflects India for all intents and purposes, Jyothy Labs hereby pledges strong support to the ‘Vocal for Local’ initiative made by our honourable Prime Minister Shri Narendra Modi Ji. In the last 37 years of our existence we have thought, worked and served as an Indian keeping our nation and citizens at the forefront. Our single most important objective since inception was to contribute in nation building by serving the discerning consumer with innovative products that not only fulfils a need but become life changing solutions. With a new Television campaign supporting the Vocal for Local initiative, we want to reiterate our intentions of being ‘‘vocal about local’ products and help them become global.”

Supporting the Vocal for Local initiative and to become a part of ‘ATMANIRBHAR BHARAT Abhiyan’, Jyothy Labs started the campaign through BTL activities in May 2020, followed by Print ads in national dailies showcasing its ‘Made in India’ and ‘Made for India’ products. The TVC will furthermore propel its strong support for the VFL initiative and also strengthen its connect with the Indian consumers.

TVC Link: https://www.youtube.com/watch?v=ykoQFTpKYj0

About Jyothy Labs:

Jyothy Labs Ltd (JLL), one of the leading Indian FMCG companies was founded in 1983 by Mr. M P Ramachandran. Over the years the company has evolved from a single product proprietary firm into a multi brand, BSE & NSE listed company involved in the manufacturing and marketing of products in Fabric Care, Home Care, Personal Care and Dishwash categories.

The companys’ power brands includes Ujala, Exo, Maxo, Margo, Henko and Pril, The company is also engaged into service sector in organized laundry to provide “World class laundry at affordable price” through its subsidiary ‘Jyothy Fabricare Services Limited’.

LAVA Invites You to Design the Next #ProudlyIndian Smartphone

Indian mobile handset brand, Lava International Limited, announced the launch of its ‘Design in India’ contest. Through this unique contest, Lava is inviting entries for designing the next Indian smartphone. Lava’s Design in India contest is open for B.Tech/B.E/B. Des/M.Des students/professionals. Students and professionals from Engineering (ECE/IT/CS/Mech/Industrial Design) departments can participate in this contest in groups of 1-3 members and win a chance to work for Lava’s Design-in-India team. 

Speaking about the contest, Tejinder Singh, Head- Product, Lava International said, “Our country stands at a very important juncture right now. We envision India to be the next global manufacturing hub. We have the potential to be self-reliant too. Through this unique initiative, we want to give the youth of our country a platform to play their part in this nation building process. We invite them to use their creative skills and bring fresh perspectives to our design methods.”

The registration process for this contest will be open from 2nd July- 9th July 2020.

For T&C and to register, please visit- https://www.lavamobiles.com/design-in-india-challenge/

Lava’s Design in India contest will be conducted in three parts- Ideation, creating a prototype & presentation to the jury. Lava’s Design team will mentor the contestants throughout the competition. Contestants will be judged on three parameters- Creativity, functionality & uniqueness. The judging panel will be led by Sanjeev Agarwal, Chief Manufacturing Officer, Lava International.

At the end of the competition, top three winning teams will get a pre-placement interview opportunity at Lava. They will additionally receive a cash prize of Rs. 50000, Rs. 25000 and Rs. 15000 respectively. 

Sanjeev Agarwal, Chief Manufacturing Officer, Lava International said, “Designing in India has been a very big strength for our brand over the last few years. It not only helped us translate customer insights into products but also let us build unique propositions for our customers. Being mentored by the Lava Design team can be a very meaningful opportunity for the young talent of our country.”

Lava has always been at the forefront of Govt. of India’s ‘Make in India’ initiative. Lava was the first mobile brand to take a lead in support of this important nation building program and had set up a design team in India, becoming the first brand to design phones in the country. With this ‘Design in India’ initiative Lava is now the only Mobile handset company that makes truly ‘Made In India’ phones with complete control on design and manufacturing within the country. 

OYO Pays Ode to the Spirit of India with its Touching Digital Campaign - Fir Badhega India!

Spirit of India 

* Launches its digital campaign - Fir Badhega India across social media including Facebook, Instagram, Twitter, LinkedIn, YouTube & OTT

* OYO has also launched a digital film titled ‘Fir Badhega India’, thereby perfectly encapsulating the messaging of the campaign visually

As India takes a step towards normalcy, cities are slowly getting back in action, local markets are thriving once again, the friendly neighborhood chacha smiles wide as he lifts the shutter of his shop at the dawn of a new day, travellers are boarding flights and checking into hotels, amongst a lot more of movement. This is the true spirit of India as it opens up, this time, however, in a different way -- a safe way. Looking at the world from a consumer’s eyes, in this new normal, the biggest concern is safety and sanitisation as they step out of their homes.  Understanding this, today OYO has rolled out its month-long campaign - ‘Fir Badhega India’ to pay tribute to the spirit of 1.3 billion Indians, as they gear up to move forward with hope and undying resilience. Furthermore, the campaign aims to build trust towards OYO as it goes onto highlight OYO’s ‘Sanitised Stays’ initiative, under which the hotel chain has taken several precautionary measures to maintain the highest standard of hygiene, cleanliness, and minimal-touch standard operating procedures to welcome guests back safely.

The video captures the small nuances of the new-normal way of living in a subtle yet impactful manner.  ‘Fir Badhega India’ plays on the reality of today with the heartwarming Indian touch where strangers help one another and move forward together but this time, with utmost precaution. The film features an old shopkeeper or chaiwala (a representation of the countless small businesses that are now returning to work) who struggles to open the shutter of his little shop after months of lockdown.  Soon, a young passerby takes a minute out of his own schedule to help the old shopkeeper lift the shutter once again. They exchanged pleasantries and without wasting another second, the Good Samaritan rushes off to work. Throughout, the film showcases health and safety precautions practiced by both the protagonists. There are also glimpses of OYO’s minimal touch experiences observed by the young staff executive, including temperature checks on entering the hotel, opening the door using his shoulder, the use of protective equipment such as masks and gloves, placement of hand sanitisers at high touchpoints and mention of OYO’s 10-step room sanitisation process. 

The campaign has been conceptualised by OYO’s in-house brand team, produced by K Silent films and directed by Anand Karir. The music for this film has been composed by Hanif Shaikh and sung by a Kashmiri folk singer - Noor Mohammed accompanied by a Rubab, an Afghan musical instrument that he plays himself. The theme of the music is centered around welcoming brighter times ahead, beautifully interpreted by the folk singer as ‘spring arriving in the valley’. The film is currently LIVE across OYO’s digital platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn and OTT platforms. OYO will release the campaign on all its organic and paid channels and make it visible to its partner and consumer network.

Commenting on the purpose of the campaign, Mayur Hola, Head of Global Brand - OYO Hotels & Homes said, “Living responsibly, maintaining adequate distance, offering safe, sanitised experiences is par for the course today. It is the responsibility of each individual and business. OYO and our hotel partners will make sure we offer exactly that for our guests.”

He adds, “Here’s the bigger picture for us, however, and the role we play in it. India is damned if it sits at home, doomed if it steps outside. In these circumstances, our priority has to be to help each other. We help thousands of our partners open up, deep clean and sanitise. They help thousands of allied businesses that supply and service them get back up and running. Add up the workforce that comes back to work in all of these businesses and you’re talking hundreds of thousands of people. Most importantly, we all come together to take care of our guests who need to get their life back on track. Our guests in turn help all of us and our employees by allowing us to host them. We wanted to be optimistic and not antiseptic in our messaging. We are all nirbhar (dependent) on each other to be atmanirbhar (independent). It is only then that India will rise again. Fir Badhega India!”

OYO has also introduced a ‘Sanitised Stays’ safety tag across all OYO booking platforms for properties that follow enhanced hygiene procedures, provides a minimal-touch experience and protective equipment across several countries, including India.

Link to the film - OYO Sanitised Stays - Fir Badhega India.