McAfee Helps Partners Build Competitive Edge With Open Platform Approach to Cloud Security

McAfee, the device-to-cloud cybersecurity company, today announced substantial headway with its partner program. Eight new partnerships and seven new certified integrations to McAfee Security Innovation Alliance (SIA) and McAfee CASB Connect Program give organizations a competitive advantage to secure people, devices and data in the cloud. RSA attendees can learn more about these programs at McAfee booth #N-5745 at the Moscone Convention Center in San Francisco.

McAfee SIA accelerates the development of open and interoperable security products and simplifies integration within complex customer environments. These capabilities provide a truly integrated, connected security ecosystem to maximize the value of existing customer security investments. As an extension of McAfee SIA, the McAfee CASB Connect Program is the industry’s first self-serve framework that enables any cloud service provider or partner to rapidly onboard any SaaS application onto McAfee MVISION Cloud. This fosters the ability to secure data within any cloud service in McAfee’s catalog. New partners that joined the McAfee SIA program include:

A10 Networks
AttackIQ
Cythereal
D3 Security
Dragos
Indegy
Mimecast
Nasuni
Nutanix
OpenText
Siemplify

The McAfee CASB Connect framework, which allows cloud service providers or partners to build lightweight API connectors to McAfee MVISION Cloud, has significantly expanded. As a result, the following new service providers adopted the MVISION Cloud Platform:

Atlassian
Clarizen
DbCom
Introhive

Opposed to uncertainty concerning the availability and maturity of most cloud service APIs, the McAfee CASB Connect Framework provides a unified platform for comprehensive control over all sanctioned and unsanctioned cloud services, from managed and unmanaged devices. This allows cloud services and partners to be fast-tracked onto the MVISION Cloud Security Platform.

Leveraging the power of CASB Connect, MVISION Cloud customers can extend the same levels of data security across all cloud services through a single platform to:

Enforce Data Loss Prevention (DLP) policies to protect sensitive and regulated data.
Enforce internal and external collaboration policies.
Inspect login, data upload, data download and administrator activity to maintain an audit trail for forensic investigation to detect any anomalous behavior.
Enforce contextual access control policies to enforce data access and download controls based on user, location or device (both managed and unmanaged).
“Not all cloud service providers have the APIs needed to integrate with MVISION Cloud,” said Javed Hasan, global head of enterprise products, strategy and alliances, McAfee. “Even in those cases, the CASB Connect framework can now be used out-of-the-box to quickly onboard a SaaS application to McAfee’s CASB platform with support for the most critical use cases. The unique advantage of this new capability helps customers enforce security policies to prevent sensitive data from being downloaded on to any managed or unmanaged device, both within and outside of the corporate network perimeter.”

McAfee has a total of 160 integration partners through its McAfee SIA and McAfee CASB Connect Programs.

“MVISION Cloud allowed security to say yes to the business at Pacific Dental Services (PDS) by transparently addressing our critical security and compliance needs in the use of cloud services like Office365, Box, and AWS among others,” said Nemi George, CISO at PDS. “Through McAfee’s CASB Connect program we have seamlessly extended those same policies and controls to cloud services like Okta and SmartSheet thereby improving our cloud maturity and reducing our TCO.”

According to Bryant Lee, head of partnerships and integrations at Atlassian, “Through the CASB Connect program, McAfee and Atlassian have collaborated to provide Atlassian customers with advanced data security and threat protection capabilities to help businesses reduce the risk of data breaches and data loss as well as more easily detect malicious activity.”

Partner highlights include:

A10 Networks - The A10 Thunder® SSLi® is an SSL/TLS visibility solution that eliminates encryption-induced security blind spots by decrypting enterprise traffic and enabling security devices to detect and stop encrypted attacks. Thunder SSLi integrates with the McAfee Network Security Platform (NSP) by intercepting enterprise traffic, decrypting it and forwarding it to NSP in clear text. This enables NSP to inspect encrypted traffic easily and perform advanced intrusion prevention and malware analysis without compromising performance.
Clarizen – With ongoing concerns over data security and privacy, the McAfee and Clarizen partnership offers an added layer of protection for large enterprise organizations. By leveraging self-service API connectors to McAfee MVISION Cloud, Clarizen can give their customers confidence that their data is safe and secure without sacrificing collaboration and business processes managed through Clarizen One.
D3 Security – D3 SOAR provides security orchestration, automation and response with MITRE ATT&CK in its DNA. This allows SOC operators to coordinate incident response workflows across all tools and assets, ensuring rapid and consistent remediations. The integration between D3 SOAR and McAfee ESM helps SOC and IR teams by improving the speed and quality of investigations, enabling proactive analysis and dramatically reducing MTTR. Events in ESM trigger detailed playbooks in D3, which automatically act on intelligence from security infrastructure and data sources, which keeps SOC operators focused on suspicious behavior and threats.
DbCom – Eqube is a regulatory compliance system designed and hosted by DbCom to maintain sensitive customer data for large multinational financial systems. Cloud security controls are essential for DbCom as they undergo frequent cyber audits to ensure customer data is secured. It is critical these organizations have 100 percent clarity on content and patterns of data moving between their premises and DbCom’s hosted application in AWS. With McAfee’s CASB technology, DbCom can provide real-time visibility of data in motion, providing the utmost sense of security to DbCom and their customers.
Indegy – The Indegy Security Suite gives users visibility and control of their industrial operations, operational technology (OT), and IT networks. Indegy surfaces industrial control system (ICS) events and OT security event information in McAfee ESM, so security administrators have view into both the IT and OT environments for enhanced situational awareness.
Introhive – Introhive's API integrates seamlessly with MVISION Cloud to allow clients to expose and correct negligent, malicious and suspicious user behavior. This helps to prevent sensitive data from integrating into Introhive and customer relationship management systems via Introhive Data Automation.
Siemplify – Siemplify, a leading independent provider of security orchestration, automation and response (SOAR), has partnered with McAfee to make its flagship Siemplify Security Operations Platform available to McAfee customers via MVISION ePolicy Orchestrator. SOAR technology, which is experiencing booming adoption rates across industries, allows security operations teams to work more efficiently and effectively by seamlessly automating and orchestrating the multitude of tools and processes required to triage, investigate and respond to cyber threats at scale.

Bengaluru’s Leading 5km Run – My Country Run, Edition 5 on March 8

Highlights

* My Country Run, Edition 5 invites Bengaluru to #RunForABetterTomorrow
* Registrations open for My Country Run, Edition 5, Bengaluru’ own run

My Country Run, Edition 5, supported by Jain (Deemed-to-be University), the largest 5km run, is coming to Bengaluru with its fifth edition on Sunday, March 8th 2020, Nice Road Tollgate, Hosakerehalli. To cheer for the participants many prominent dignitaries & public personalities – such as Shri C T Ravi, Minister of Tourism, Kannada & Culture, Sports and Youth Affairs, Govt. of Karnataka, Shi Tejasvi Surya, Member of Parliament- Bengaluru South, have confirmed their presence for the run.

MCR is certified by AIMS (Association of International Marathon and Distance Races), and is the largest 5km run to encourage sports and raise awareness about health in Bengaluru. In its 5th year the event is expected to witness 15,000+ participants. There are three categories in MCR – Elite 10k, Open 10K & Cool 5k.

Speaking on this momentous fifth edition of the run the spokesperson, Col (Hony.) Dr. N Sundararajan, Vice Chancellor, Jain (Deemed-to-be University)  said, “As we start gearing up for the fifth edition of My Country Run, I must say I am extremely delighted by the acceptance and encouragement we have received for our previous editions. With our motto of #RunForABetterTomorrow this year we are expecting a greater participation and awareness about health & fitness.

“As a nation, it’s heartening to see Govt. promoting “Khelo India”, which is a big boost to the nation where sports was never considered as a career option. I am hopeful that My Country Run will surely create that awareness. I urge Bengaluru to come forward and participate in large numbers.” He Added.

MCR has reached out to more than 500,000+ people and a turnout of 40,000+ enthusiast runners in the first four editions. It is entering into the 5th edition with trust and support of thousands of like- minded people joining hands to support the cause. My Country Run is entitled in India Book of Records & Asia Book of record.

As a part of its value system, Jain (Deemed-to-be University), believes in the concept of promoting health and encouraging individuals to pursue their passion. This belief system is the root for organizing ‘MY COUNTRY RUN (MCR). As a part of its Social Impact Initiative to achieve the following objectives;

* To create awareness on good health and wellness for every single individual in the country that, in turn, transforms into a Healthy Nation.

* To support deserving sportsmen with the best facilities and equip them to excel at National and International   level   and   also   to   create   the   next generation OLYMPIANS from India.

* To create a sports Eco System/Community of Sports

Online registrations are open for everyone. Health enthusiasts and runners can register themselves by visiting the website www.mycountry.run.

Poornima Ramaswamy, Former Cognizant VP Joins Qlik’s Executive Team as EVP Strategic Clients

Qlik has announced that Poornima Ramaswamy joined its executive team as Executive Vice President, Strategic Clients. Poornima will lead a multi-disciplinary team that blends sales, value engineering and consulting to design and execute transformational strategies for Qlik’s enterprise customers, helping them to accelerate the value of their overall data investments.

“Poornima is a recognized industry leader in AI and analytics, having earned the trust of many CDOs and CIOs during her career,” said Mike Capone, Qlik CEO. “Her depth of real-world transformational success will be a huge benefit to our growing strategic enterprise account base, who are looking to maximize the impact of their investments in data integration and analytics to drive more value from data.”

Poornima joins Qlik at an exciting time, when customers are looking to partners like Qlik for help on both the strategy and execution aspects of the people, process and technology challenges to unlocking the full value of their data. She brings more than two decades of experience across all industries to a growing executive team that has pivoted the company to an intense focus on customer outcomes.

“As a former partner to Qlik, I know the commitment and quality Qlik brings to every customer engagement, and I admire the company’s bold, forward-looking vision for data and analytics,” said Ramaswamy. “I’m thrilled to be in a position to help Qlik’s valued customers through the hurdles everyone faces on the way to realizing the full business value of their data.”

The company also expanded its C-level bench with the promotions of James Fisher to Chief Product Officer, Joe DosSantos to Chief Data Officer and Ruthann Wry to Chief People Officer.

Qlik recently evolved its product management and marketing efforts through the creation of a Global Products organization, led by James Fisher. James is now responsible for driving focus on key product business investments in support of Qlik’s data and analytics go-to-market execution, helping define product strategy through a market-first approach.

Qlik also created a new Chief Data Officer organization run by Joe DosSantos under the leadership of CTO Mike Potter. Joe will lead Qlik’s efforts to execute its internal data and analytics strategy, and serve as an external thought leader for Qlik on topics ranging from data lake automation, data strategy and data governance.

Ruthann Wry is a strong, long-time HR leader at Qlik. She joined in 2014 to lead the Americas culture and talent organization, a responsibility which she will continue overseeing in her new global role. 

Fifth Edition of Mahindra Club Challenge Set to Dazzle Off-Roading Enthusiasts in Bengaluru

Mahindra & Mahindra Ltd. (M&M), a part of the US$ 20.7 billion Mahindra Group, will host the fifth edition of the Mahindra Adventure ‘Club Challenge 2020’ in Bengaluru, where top-15 off-roading clubs from across the country, will fight for the coveted title of the ‘Best Off-Roading Club’ in India. The obstacles will focus on teamwork rather than on individual performances. The top three teams will take home a grand prize money.

The ‘Club Challenge’ is scheduled to kick off on Saturday, February 22nd, 2020 with exciting night stage from 5:00 PM till midnight. The next day, Sunday, February 23rd, 2020 will witness the day stages between 09:00 AM and 5:00 PM.

There are two new stellar obstacles that will be seen this year in addition to signature obstacles such as ‘Demolition Derby’ and ‘Pass the Baton’ which will continue at this year’s Club Challenge.

According to Bijoy Kumar Y, Chief, Adventure Initiatives, Mahindra & Mahindra Ltd. said, “The off-roading community in the country has grown at a steady pace over the last decade. With ‘Club Challenge’, we are delighted to see the passion of off-roading enthusiasts from chapters of other cities fight for the title of “Best off-roading club”. After the success of previous editions, this year too participants come together to celebrate the tough & rugged DNA of Mahindra vehicles and strengthen the bond between various off-roading clubs.”

About Mahindra Adventure

A unique concept to showcase the tough and rugged DNA of Mahindra vehicles, Mahindra Adventure functions as an umbrella brand with a series of self-drive overland adventure expeditions organized under its banner. Mahindra Adventure was launched as an independent entity for all adventurous activities, in 2011, headed by Bijoy Kumar Y, Chief of Adventure Initiatives. He is a motoring enthusiast and the erstwhile editor of a popular motoring magazine.

To spread the DNA of off-roading, the Mahindra Adventure team has also launched the Mahindra Adventure Off-Road Training Academy in Igatpuri , India’s first dedicated facility providing a one stop solution to learning everything about a Mahindra 4WD vehicle and how to use it to its full potential. Through this, we hope to leverage the brand’s off-road heritage, showcase the vehicles abilities and give the participants the confidence to explore the limits of the vehicles. Custom-made Mahindra Thars equipped with radio sets are exclusively used as training vehicles at the facility. After dominating the Rallying scene in India with back to back victories in 2017, 2018 and numerous Cross Country Rally wins; the Super XUV500 has made way for the new kid-on-the-block the Super XUV3OO. The potent R2C spec XUV3OO won the last round of INRC 2019. And is roaring to set the stage on fire this year. 

Urban Mobility Lab in Bengaluru Discuss Solutions to Further Accelerate Bengaluru’s Transition to Shared, Clean, and Citizen-Centric Mobility

Rocky Mountain Institute and Micelio in partnership with the Directorate of Urban Land Transport (DULT), Invest Karnataka Forum, and Department of Industries and Commerce (DIC), launched their ambitious Urban Mobility Lab in Bangalore today to identify, develop, and implement mobility solutions that transform how people and goods move.

Tejasvi Surya, Member of Parliament for Bengaluru South Lok Sabha Constituency was the chief guest for the occasion. Other dignitaries present included, Bangalore Metro Rail Corporation Limited Managing Director - Ajay Seth, Bangalore City Police, Commissioner of Police - Bhaskar Rao, Government of Karnataka, Transport and Commerce and Industries Principal Secretary - Gaurav Gupta, Directorate of Urban Land Transport, Commissioner -  V. Ponnuraj, BMTC Managing Director - C. Shikha, EkStep Foundation CTO - Pramod Varma, Infosys and Axilor Ventures co-founder - S. D. Shibulal, RMI’s Principal - Akshima Ghate, Micelio’s founder & director - Shreyas Shibulal.

The two-day multi stakeholder workshop held February 19-20, 2020 saw a culmination of over 150 participants from the mobility ecosystem in Bengaluru who worked together to address system-level barriers and develop implementation plans for the city. The workshop was organized around six thematic areas —charging and battery swapping infrastructure, data-based solutions, electric vehicle (EV) manufacturing, first and last-mile connectivity, public transit, and urban final-mile delivery.

Speaking on the occasion, Tejasvi Surya, Member of Parliament for Bengaluru South said, “All transport agencies that we have, including our private operators must work in a coordinated fashion towards a common objective. Revising transport laws is also important. The concern with monopoly in public transport must be addressed with more private players coming in. We need to make our people use public transport and avoid private vehicles. We also need to look into increasing the size of the fleet in our city. What is lacking in the indian context is the lack of specialists in managing urban mobility decisions which is a concern. Structural reforms should be undertaken imperatively and I am confident that the Urban Mobility Lab will go a long way in proposing concrete suggestions and solutions.”

Commenting on the launch, Shreyas Shibulal, Founder & Director - Micelio, said, “The  collaborative effort of the last six months bringing together all key stakeholders - the government, private sector, and civil society under one roof has been fruitful to identify solutions that will eventually accelerate Bengaluru’s transition towards shared, clean and citizen-centric mobility. This is just the beginning. At Micelio, we are committed to going the distance to make this happen.”

At the workshop, Akshima Ghate, RMI’s, Principal said, “We’re grateful to the Government of Karnataka  for extending their full support for the launch of the Urban Mobility Lab in  Bengaluru. Efficient and sustainable transportation is key to Bengaluru’s mobility goals and to transform the lives of the citizens of this city and we’re glad that we are making progress together.”

About Urban Mobility Lab

The Urban Mobility Lab is a platform that helps leading urban geographies, called Lighthouse Cities, identify, integrate, implement, and scale mobility solutions that transform how people and goods move.

The Lab was launched in November 2017, when NITI Aayog and RMI launched a grand challenge to select the first host city.

Since 2017, RMI has partnered with the Delhi Government and Pune Municipal Corporation to co host the Lab in Delhi and Pune. In these cities, the Lab has helped identify policy, business, and technology solutions to system-level barriers and accelerate the implementation of shared, clean, and citizen-centric mobility projects.

About Directorate of Urban Land Transport

DULT has been set up by the Government of Karnataka (GoK) under the Urban Development Department (UDD) with the objective to coordinate planning and implementation of urban transport projects and programs. The directorate is, in general, responsible for overseeing all the urban land transport initiatives in urban/ local planning areas of Karnataka and administers the State Urban Transport Fund (SUTF).

DULT’s vision is to provide efficient, sustainable and integrated transportation systems that enhance Karnataka’s economic competitiveness and prosperity while preserving the quality of its environment and communities.

About Department of Industries and Commerce

DIC acts as a catalyst for the overall development of the industrial sector through effective discharge of developmental and facilitation roles. With a view to promote investment and trade, the department formulates and implements the state policies,. Identification of sectoral advantages of the state and human resource development for sustainable and growth-oriented industrialization have been  crucial roles of the department. Facilitating the takeoff of infrastructure projects that boost industrial growth has also been the department’s forte. The department helps enhance the competitiveness of domestic industry through modernization, technology upgradation and adoption of best practices. It also provides a forum for entrepreneurs and industrialists, through their associations, to represent their needs to the government, which translates into policies of the state.

About Rocky Mountain Institute

RMI is an independent, apolitical, nonprofit think-and-do tank that transforms global energy use to create a clean, prosperous, and secure future. Cofounded by Amory Lovins in 1982, RMI has been a leader in energy efficiency and renewable energy for 35 years. RMI published India Leaps Ahead: Transformative Mobility Solutions for All with NITI Aayog in May 2017, and works with key government partners such as NITI Aayog and the Ministry of Housing and Urban Affairs to support India’s transition to clean, shared, and connected mobility systems.

Data Science Field Remains Mostly Unattractive to Many Female STEM Indian Students

Data science has an image problem—and it’s helping to fuel a critical lack of diversity. Almost 50% of female STEM students perceive data science to be overly theoretical and low impact. A sense that it is more competition-focused than other jobs is also behind their exit from the “talent funnel,” according to a forthcoming report by Boston Consulting Group (BCG) and BCG GAMMA, titled What’s Keeping Women out of Data Science? A significant share of STEM women across the globe also do not feel they have a good understanding of what a “data science career” is and what the day-to-day life of a data scientist in the workplace entails. The negative perception and lack of transparency combine to boost the gender gap: only 15 to 22% of data science professionals today are women.

Perception Mirrors Reality
Students around the world are picking up on an unfortunate reality: far too many companies still struggle to create real impact with AI, and many companies continue to lack a culture of collaboration in their analytics teams. The study reveals that nearly 75% of female data science majors are looking for exactly the opposite from their future jobs—namely applied, impact-driven work—while men are ambivalent. As long as companies approach and promote their data science and AI as theoretical endeavors without concrete and measurable value, female students will continue to be disproportionately deterred from entering the field.

Finding the Gaps in Understanding
BCG surveyed over 9,000 STEM men and women (each representing about half of the sample population) from Australia, Canada, China, France, Germany, India, Japan, Spain, the UK, and the US (with between 700 and 1,000 responses from each country).

Regarding transparency, the study revealed that only around 63% of men and 55% of women are well informed about the various career opportunities in data science. Even among data science and computer science majors, nearly half (47%) complained of poor clarity regarding career path options within the field. Australia, France, and Spain consistently achieved high rankings on transparency, while female students in China, Japan, and Germany consistently reported the lowest understanding of their options in this field. On perceptions regarding impact and purpose, China and Japan also appeared at the bottom of the list, while students in the UK, the US, and France had a more positive picture.

Companies Must Act
Despite these variations across countries, the problem is fundamentally a global one, impacting diversity across this rapidly growing field. “Companies cannot simply rely on the media buzz around AI, hoping for the job of data scientist to magically ‘sell itself’ to students,” said Sylvain Duranton, Senior Partner and Global Leader of BCG GAMMA and an author of the report. “They must create a visible culture within their data science teams that celebrates impact and shuns competitiveness, and then make this career opportunity very tangible and attractive to students of both genders.“

What Employers Can Do Better
While companies move toward a more purposeful approach to AI, they can also encourage diversity more immediately by becoming much more specific in their communication with students, directly addressing the concerns that women highlight as critical: the role of data science within the business, how data scientists work together on use cases, and how a career path in data science involves more than coding. They should be approaching students with real-life examples and value proofs, communicated by real data science practitioners who can make the day-to-day tangible and can directly address negative perceptions about work culture.

As long as companies do not get this right, a large (and disproportionately female) share of the talent pool for data science will continue to vote with its feet and avoid the field, perpetuating the recruiting gender gap in this increasingly mission-critical part of companies’ workforces.

SBI Card and Landmark Group Launch 3 Co-Branded Credit Cards - "Lifestyle Home Centre SBI Card, Max SBI Card and Spar SBI Card"

SBI Card has partnered with Landmark Group, one of the largest retail and hospitality conglomerates in India, to launch a unique set of retail co-branded credit cards. The three newly launched cards, Lifestyle Home Centre SBI Card, Max SBI Card and Spar SBI Card, have been introduced in partnership with four Landmark Group brands - Lifestyle, Home Centre, Max and Spar.

Designed to be a one stop payment solution for the entire family, these cards provide a rewarding shopping experience to cardholders across categories that include fashion – premium and affordable, home furnishing including furniture and grocery. The underlying value proposition of all these cards is the same. Cardholders of any of these cards can avail similar benefits at all participating Landmark brands, thus getting savings and a host of other benefits across a spectrum of categories through a single card.

The new co-brand cards are available in three variants – Base, SELECT and PRIME and cater to consumers across segments from value-for-money to premium to super premium.

Speaking at the launch, Mr Hardayal Prasad, MD & CEO, SBI Card, said, “We are pleased to partner with Landmark Group to introduce Lifestyle Home Centre SBI Card, Max SBI Card and Spar SBI Card. Through this tie up we will offer our cardholders a strong savings proposition across key spend categories such as fashion, home furnishing, furniture and grocery on a single card. The newly launched cards bring a one stop payment solution to meet and reward purchase needs of consumers in these segments. This launch will strengthen our retail co-brand credit card portfolio which we have built to fulfil diverse consumer needs.”

According to Mr. Vasanth Kumar - Managing Director, Lifestyle International Pvt. Ltd.: “As a leading retail player in the country, we continuously endeavour to enable a joyful and rewarding shopping experience for all our customers. The co-branded credit card with SBI Card is yet another step taken to fulfil that promise. With accelerated reward points and spend based benefits, these cards will be a win-win for consumers as they shop across various Landmark brands. Offering the best of both the players, the co-branded SBI credit card program will combine the shopping experience, convenience and value that customers have come to know and love from Landmark Group backed by the best-in-class service, benefits and security of SBI Card.”

According to Mr. Shital Mehta - Executive Director & CEO, Max Fashions, “As a leading fashion brand, we want to bring more value to our customers through a co-branded card that rewards users on their purchases. This co-branded card will provide additional benefits to our valued customers thus enabling us to deepen our relationship with them while providing them yet another reason to shop at our stores. Max is very thrilled to be partnering with SBI Card.”

PRIME variant cardholders can avail total savings of up to INR 30,000 annually on this card.

Cardholders enjoy complimentary loyalty membership to Landmark Rewards Program and they also earn accelerated reward points on the SBI Card rewards platform upon shopping with these cards. Cardholders of the PRIME variant of the co-brand cards earn 15 reward points per INR 100 spent at Lifestyle, Home Centre, Max and Spar; 10 reward points per INR 100 spent on dining and movies; and 2 reward points per INR 100 spent on other retail purchases. SBI Card Reward Points can be converted to Landmark Rewards and redeemed across Lifestyle, Home Centre, Max, Spar and other Landmark Brands in India thereby rewarding loyal customers.

The cards also reward customers for their loyalty through various spend based milestone benefits as well as bonus reward points upon card renewal. Customers of PRIME variant can avail savings of up to INR 14500 on achieving milestone spends. The cards deliver value from the point of enrolment itself, offering welcome benefits worth INR 3000 on the PRIME variant.  Renewal benefits worth INR 3000 can be availed upon card renewal.

The joining and renewal fee for the Base variant is INR 499 plus GST, SELECT variant is INR 1499 plus GST and PRIME variant is INR 2999 plus GST.

Highlights of Lifestyle Home Centre SBI Card, Max SBI Card and Spar SBI Card

Accelerated Reward Points
PRIME variant:
15 Reward Points per INR 100 spent at Landmark brands (Lifestyle, Home Centre, Max & Spar)
10 Reward Points per INR 100 spent on Dining & Movies
2 Reward Points per INR 100 spent on other retail purchases (Non-fuel)
SELECT variant:
10 Reward Points per INR 100 spent at Landmark brands (Lifestyle, Home Centre, Max & Spar)
10 Reward Points per INR 100 spent on Dining & Movies
2 Reward Points per INR 100 spent on other retail purchases (Non-fuel)
Base variant:
5 Reward Points per INR 100 spent at Landmark brands (Lifestyle, Home Centre, Max & Spar)
5 Reward Points per INR 100 spent on Dining & Movies
1 Reward Point per INR 100 spent on other retail purchases (Non-fuel)

* Spend-based milestone benefits
PRIME variant: Cumulative milestone benefit up to 58,000 RP worth INR 14,500
SELECT variant: Cumulative milestone benefit up to 34,400 RP worth INR 8,600
Base variant: Cumulative milestone benefit up to 16000 RP worth INR 4000

* Welcome & renewal benefit
PRIME variant: 12000 bonus reward points equivalent to INR 3000 on payment of annual fees and renewal fees
SELECT variant: 6000 bonus reward points equivalent to INR 1500 on payment of annual fees and renewal fees
Base variant: 2000 bonus Reward Points equivalent to INR 500 on payment of annual fees and renewal fees

* Airport lounge access on PRIME variant
Complimentary Priority Pass membership – Up to 4 complimentary visits per calendar year to International Priority Pass Lounges, outside India (maximum 2 visits per quarter)
* Domestic Lounge Membership – Up to 8 complimentary visits per calendar year to Domestic VISA Lounges in India (maximum 2 visits per quarter)

* Closed Loop Reward Redemption
Cardholders can redeem reward points at Lifestyle, Home Centre, Max, Spar and other Landmark Brands in India

* Fuel surcharge waiver
1% fuel surcharge waiver across all petrol pumps in India

About SBI Card

SBI Cards and Payment Services Limited (formerly known as SBI Cards and Payment Services Private Limited) (“SBI Card”) is a non-banking financial company that offer extensive credit card portfolio to individual cardholders and corporate clients which includes lifestyle, rewards, travel & fuel and banking partnerships cards along with corporate cards covering all major cardholders’ segments in terms of income profile and lifestyle. It has diversified customer acquisition network that enables to engage prospective customers across multiple channels. SBI Card is a technology driven company.